What the F**k is Social Media NOW?

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What the F**k is Social Media NOW?

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http://brandinfiltration.com/wtf

WHAT
THE
F**K
IS
SOCIAL
MEDIA

NOW?

FOR THE PAST TWO YEARS,
WE’VE DONE OUR BEST
TO ANSWER
ONE SIMPLE QUESTION...
2

WHAT THE F**K
IS SOCIAL MEDIA?

3 3

OUR PROLIFIC USE
OF ASTERISKS
WAS AIMED
AT DRIVING HOME
THREE CRUCIAL POINTS...
4

#1.
SOCIAL MEDIA
IS F**KING

HUGE. 5

If Facebook
were a country,
it would be
the third most
populated
in the world,
ahead of the
United States.

...

If Facebook
were a country,
it would be
the third most
populated
in the world,
ahead of the
United States.

Only China
...

500 BILLION.
The number of minutes spent on Facebook per month.

7

500 BILLION.
The number of minutes spent on Facebook per month.

LAST YEAR, THAT NUMBER WAS...

The amount of content

25 BILLION.
(web links, news stories,
blog posts, notes, photos, etc.)...

The amount of content

25 BILLION.
(web links, news stories,
blog posts, notes, photos, etc.)...

500
BILLION.
The number of peer influence
impressions Americans
generate per year
via social media.

...

500
BILLION.
The number of peer influence
impressions Americans
generate per year
via social media.
62% of those impressio...

24
HOURS.
The amount of video
uploaded to YouTube
every minute.

10

24
HOURS.
The amount of video
uploaded to YouTube
every minute.

THAT’S MORE THAN DOUBLE
LAST ...

2 BILLION.
The number of YouTube videos viewed per day.

11

2 BILLION.
The number of YouTube videos viewed per day.
THAT’S TWICE
AS MANY
AS LAST YEAR.

...

4 BILLION.
The number of images hosted on Flickr.

12

4 BILLION.
The number of images hosted on Flickr.

THAT’S 13X MORE THAN THE LIBRARY OF CO...

ONE-THIRD. The proportion of women aged 18-34
who check Facebook when they first
wake up—even ...

NINETY-FIVE.
The percentage of companies using LinkedIn
to find and attract employees.

...

NINETY-FIVE.
The percentage of companies using LinkedIn
to find and attract employees.
59% use Facebook and 42% use Twitte...

1 in 6.
The number of marriages last year between
people who met through social media.

...

1 in 6.
The number of marriages last year between
people who met through social media.

THAT’S MORE ...

27 MILLION.
The average number of “tweets” per day on Twitter.

16

27 MILLION.
The average number of “tweets” per day on Twitter.

TH...

7 HOURS.
The time it took for LeBron James to amass
his first 150,000 Twitter followers.

...

7 HOURS.
The time it took for LeBron James to amass
his first 150,000 Twitter followers.
It took Bill Gates 8 hours to rea...

#2.
SOCIAL MEDIA
IS F**KING
AWESOME. 18

http://mostawesomestthingever.com/

19

http://www.youtube.com/blendtec

20

http://www.ted.com

21

http://sadkeanu.tumblr.com/

22

http://sadkeanu.tumblr.com/

22

http://sadkeanu.tumblr.com/

22

http://sadkeanu.tumblr.com/

22

http://mashable.com/2010/07/06/prince-the-internet-is-over

#3.
SOCIAL MEDIA
IS F**KING
OVER. ...

WAIT.
THAT’S F**KING CRAZY TALK.

SOCIAL MEDIA IS
*
...

After 23 years and hundreds of millions
of dollars spent on Super Bowl ads,
one of the world’s biggest brands
shifted gear...

“
At the President’s urging and by his example, the
entire Federal Government has bounded into the
world of so...

In 2010, Ford kicked off The Fiesta Movement,
a social media campaign in which they literally
handed 100 young inﬂuencers ...

Even the U.S. military is kicking some serious
social media butt: actively using Facebook,
YouTube, Flickr, and Twitter to...

“
Kids are leading the world’s transition to digital media.
This is in part because kids aren’t afraid of technol...

“
Kids are leading the world’s transition to digital media.
This is in part because kids aren’t afr...

“
Kids are leading the world’s transition to digital media.
This is in part because kids ar...

“
Kids are leading the world’s transition to digital media.
This is in part because kids ...

“
Kids are leading the world’s transition to digital media.
This is in part because kids ...

WE THINK IT’S SAFE
TO SAY THAT IN 2010,
THE QUESTION IS
NO LONGER
“WHAT THE F**K
IS SOCIAL MEDIA?”

IT’S...

WHAT THE F**K
IS SOCIAL MEDIA
NOW?

31

“
Social media is the ongoing
conversation of the planet.
It is the source of news, it is the connector to the...

“
Social media is the vehicle
by which men have finally
decided it’s cool—and
valuable—to open up,
sha...

“
Social media is
the mainstream.
The average Facebook user age
continues to rise. It’s not just for kids
...

“
Social media
is like water.
On its own, water does some cool
things, but when combined wi...

“
Social media is
the best way to
reach your
most influential
customers, and
the only way to
reach your
most cynical
ones....

“ Social media is the crack cocaine
of the Internet. We want it, we need it,
and we go into withdrawal when we d...

“
Social media is everything
and nothing.
Nothing because social
...

“
Social media... is a way of thinking...
It’s not about sales, or ads, or click-
through rates. It’s about pu...

“
Social media is
the same today
as it was yesterday.
It’s just now reached such a critical mass,
it’s too hard to ignore....

“
Now social media IS media.
And like all media it is at risk of getting corrupted, polluted, overly commercial,
...

SOCIAL MEDIA IS
DRAMATICALLY
LEVELING THE PLAYING FIELD
& CONNECTING US LIKE
NEVER BE-F**KING-FORE.
...

“ Nestle Caves to
Activist Pressure
on Palm Oil
After a two month campaign against
Nestle for its use of...

“
After the election in Iran, cries of protest from supporters of
opposition candidate Mir-Hossein Mousavi arose i...

http://www.twitter.com/BPGlobalPR 45

BP’s official Twitter account:
16,000 followers.

http://www.twitter.com/BPGlobalPR 45

BP’s official Twitter account: Satirical (anonymously-run)
16,000 followers. BP Twitter account:...

“ So what is th
is, FORG
own
e point of all thi
ET YOUR BRAN...

“ After the election in Iran, cries of protest
from supporters of opposition candidate
Mir-Hossein Mousavi arose...

“
We're still in the process
...

“ Never has so much
money been raised for
relief so soon after a disaster.
This is a watershed moment.
It’...

“ Concurrently watching TV
and tweeting is like being
an armchair referee
surrounded by a fire
hydrant o...

IN FACT,
SOCIAL MEDIA IS
REDEFINING
VIRTUALLY
F**KING
EVERYTHING,
INCLUDING
(BUT NOT LIMITED TO)...

...

HOW WE WORK.

50

HOW WE PLAY.

51

HOW WE LEARN.

52

HOW WE SHARE.

53

HOW WE DISCOVER.

54

HOW WE CREATE.

55

HOW WE COMPLAIN.

56

HOW WE CELEBRATE.

57

HOW WE MOURN.

58

HOW WE APPLAUD.

59

HOW WE INFLUENCE.

60

HOW WE COLLABORATE.

61

HOW WE INVESTIGATE.

62

HOW WE EVALUATE.

63

AND EVEN HOW WE...

64

ALLSOCIAL MEDIA.
IS NOW
MEDIA
YET THE BASIC RULES
REMAIN THE SAME.

66

RULE #1:
LISTEN
67

RULE #2:
ENGAGE
68

RULE #3:
BE REAL.
69

RULE #4:
BE
RESPECTFUL. 70

RULE #5:
HAVE FUN.
71

IF YOU HAVEN’T GOTTEN
ON THE TRAIN YET,
DON’T WORRY. YOU WILL.
PRETTY SOON,
YOU’LL HAVE TO.
72

“ Media is the connective
tissue of society.
Media is how you know when and where your
friend's birthday par...

ANYWAY,
THAT’S PRETTY MUCH
ALL WE HAVE TO SAY
*

ABOUT SOCIAL MEDIA.

*For now. 74

BUT WE’D REALLY LOVE
TO HEAR WHAT
YOU
*

HAVE TO SAY ABOUT IT.

*Go to http://brandinfiltration.com...

Espresso
TELL US http://brandinfiltration.com/WTF

WHAT TORONTO
e: jacquelyn@brandinfiltration.com

YO...

CREDITS
All photos in this presentation were purchase on iStockPhoto.com except where noted below.

SLIDE SOURCES ...