Deprecated: The each() function is deprecated. This message will be suppressed on further calls in /home/zhenxiangba/zhenxiangba.com/public_html/phproxy-improved-master/index.php on line 456 Q1 channel performance review
Q1 channel performance review
ROAS by channel — last 6 months
EmailOrganicDirectPaid social
↓Paid social ROAS dropped 38% after Feb iOS update
↑Email overperforming after segmentation refresh in March
→Organic steady at 3.4x, direct holding around 2.9x