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Glossary for essential tech knowledge | Pega

Tech Knowledge

Learn more about common topics and dive into some of the cutting edge use cases that set Pega apart.

AI decisioning

Agentic AI

Agentic systems

Agentic workflows

AI agents

AI and machine learning

AI app development

AI automation

AI governance

AI in customer service

AI in marketing

AI orchestration

AI workflow automation

AI workflows

Autonomous agents

Autonomous enterprise

Chatbots

Contact center AI

Conversational AI

Decisioning engines

Decision management

Enterprise AI

Enterprise generative AI

Next best action

Next best experience

Predictable AI

Predictive AI

Real-time decisioning

Responsible AI

App development

AI app development

Citizen development

Enterprise application development (EAD)

Data virtualization

Fusion teams

Legacy application modernization

Legacy modernization

Legacy transformation

Low code

Low-code application development

Low-code automation

Rapid application development (RAD)

Software application development

Customer engagement

Call center CRM

Contact center AI

Conversational AI

Customer journey management

Customer journey mapping

Customer journey orchestration

Customer lifecycle management

Customer lifetime value (CLV)

Customer relationship management (CRM)

Hyper-personalization

Marketing orchestration

Omni-channel customer experience

Omni-channel personalization

Personalization engines

Personalized customer interactions

Predictive analytics

Real-time decisioning

Sales automation

Workflow automation

AI workflow automation

AI workflows

Business orchestration and automation technologies (BOAT)

Business process integration (BPI)

Business process management (BPM)

Business process modeling

Business process orchestration

Business rules engine

Case management

Hyperautomation

Intelligent automation

Process automation

Process mining

Process orchestration

Robotic process automation (RPA)

Workflow automation

Workflow management

Workflow optimization

Workflow orchestration