Grab. Making every
day better.

According to a 2023 independent study by the Center for Research and Communications (CRC) of the University of Asia & the Pacific (UA&P), Grab’s presence creates a powerful multiplier effect across the local value chain.

• Economic Multiplier: For every ₱1 spent on the Grab platform, an additional ₱3.42 in economic activity is generated.
• Total GDP Contribution: Grab contributed between ₱37 billion and ₱165.6 billion to the Philippine economy from 2019 to 2021.

Grab Asenso is our flagship initiative driving digital transformation for MSMEs and transport providers across the Philippines. We are bridging the digital divide by bringing AI-enablement and tech-driven "diskarte" to cities beyond Metro Manila through:

• Merchant AI Assistant: An AI co-pilot that surfaces customer trends and suggests business actions like reordering bestsellers.
• Tap & Scan to Pay: Transforms an NFC-enabled merchant device into a checkout terminal that accepts tap-to-pay cards and QR PH.

Grab is committed to the Philippine government’s inclusive growth agenda, pledging to create 500,000 livelihood opportunities. We are already at 73% of our five-year target, on track to exceed our goal ahead of schedule.

Driving Local Business Growth:

• 30% YoY Growth: More Community Merchants and local entrepreneurs are formalizing their businesses online.
• Tech-Enabled Livelihoods: Scaling digital opportunities for MSMEs and driver- and delivery-partners nationwide.

The Asenso Center in Marikina City is the first integrated livelihood hub in Grab’s Southeast Asian network. This facility professionalizes platform work and accelerates AI-enabled earning opportunities for Filipino entrepreneurs and partners nationwide.

Beyond onboarding, Asenso Center streamlines national social protection by providing guided enrollment in SSS, Pag-IBIG, and PhilHealth, alongside exclusive micro-insurance from Chubb and AXA.

As the official Digital Tourism Partner of the Department of Tourism (DOT), Grab modernizes Philippine travel and food tourism. Through Grab Dine Out and the GrabFood 5-Star Eats guide, we drive demand toward local MSME culinary gems in key tourism hubs.

To support sustainable tourism, we provide professionalized mobility via Advance Booking for airport rides and versatile 4- and 6-seater GrabCar options. With upfront pricing and safer transportation, Grab ensures a seamless, tech-powered experience for travelers across the Philippines.

Grab Philippines is making sustainability accessible through the GrabForGood Forest, a five-hectare mangrove enrichment site in Dulao, La Union. Launched on Earth Day 2025, we have already planted the first 1,000 of 80,000 pledged mangrove trees to support local biodiversity and coastal protection.

How to contribute to Grab’s Green Program:

Using the Green Program toggle in the Grab app, you can help fund reforestation efforts with every transaction:

• GrabCar: Contribute ₱2 per ride.
• GrabFood or GrabMart: Contribute ₱1 per delivery.