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Brainclub 5000
AI-NATIVE CREATIVE RESEARCH LAB




SYNOPSIS
@ BC5000, London, UK


Brainclub 5000 (bc5000) is an AI-native creative research lab and  studio, focused exploring AI for films, images and IP. Founded by Omar Karim and Alan (AI), working with a network of human and machine collaborators.

We build worlds, content libraries to tell stories across film, image, AI, technology, brands, bands, systems and artists.

We bring Vision to Reality 

Call the Lab - +44 (0) 7830 324137
FATBOY SLIM - BUS STOP PLEASE
Mind Controlling AI Music Video






What if we made a music video that uses mind control techniques to hynotise the viewer into doing a random act of kindness*? Is the question we asked Fatboy Slim. This led to a music video that uses mind control, satarically to do what Norman’s Music does, bring joy to people, through doing random acts of kindness, whenever they hear the song

Agentic research was conducted for 48 hours, we then used the collected data to train a custom AI bot that was tasked with injecting the ‘mind control techniques’ not one after the other, but all at once. Subliminal Messages, Optical Illusions, Colour Depth Variation, The Gateway Experience, Snake Charming, and many more techniques were researched and used. We have yet to test this on TRIBE v2

Credits:


Track: Bus Stop Please
Director: Omar Karim
Artist: Fatboy Slim & Daniel Steinberg
AI Creative: Alan
Label: Southern Fried Records
Commissioner: John Hassay
Prod Company: Iconoclast UK

Results

One Video for Fatboy Slim
*based on debunked science.


BAG 4 LIFE
AI Mini Drama, Feature Series 





BAG 4 LIFE is a feature series about an evil plastic bag. Set in a sleepy deer town, the story follows a community being slowly menaced by a rogue carrier bag — strange accidents, unexplained disappearances, a creeping sense that something is wrong. Only one person realises the truth: the bag is the beacon. No one believes him until it's too late.

The series uses horror-genre conventions to confront the real evil of single-use plastic, turning an everyday object into the antagonist of a small-town thriller. It's environmental storytelling smuggled inside a creature feature — the plastic bag as monster, the town as victim, the sceptic as prophet.

Developed within Brainclub 5000, BAG 4 LIFE is part of an ongoing slate of AI-native narrative formats exploring how genre cinema can carry urgent contemporary ideas. Keep it locked.


CRACKNEY PT 1-55
AI Music Video | Ethnographic Study



Hackney in the 90s was squat raves, canal bops with ladders, the streets, the smell... It was a pre-digital melting pot where experience lived only in words, never images. Omar took YouTube comments under those rare tracks and used them as collective memory, prompting films directly from strangers' recollections. The result: memories rendered as they are remembered, not as they were photographed: blurry, folded, fused. Begun May 2025, the project pioneered story-to-prompt, now a core methodology inside Brainclub 5000, where written memory becomes moving image.

76% of YouTube viewers stay for the comments — and under rare tracks from the 1990s, an entire generation has turned the comment section into a shared social space, a place to post memories from an era that was barely documented. The Crackney series makes memories reappear from the comments, collating and collecting them as a share memories.


AIRES ARISE X MALIBU CAPSULE COLLECTION
AI Image Making and Campaign Development

An AI-generated campaign for a collaboration between Malibu Rum and Aries was, on its surface, an exercise in category disruption. Beneath it was a more serious question about where creative authorship resides when the images are made by machines. In summer 2023, Malibu approached Aries — Sofia Prantera's London imprint, known for its studied imperfection and subcultural fluency — for a limited-edition collaboration. 

Rather than using AI to chase polish, Omar and the team ‘street-cast’ inside the model itself: prompts as places, generating models within an age range and demographic, then curating attitude as much as appearance. The lead model was a complete surprise. Creative direction came from Prantera; Omar led the AI image architecture.

“Created by Aries’ in-house design and graphics team and AI wunderkind, Omar Karim, the imagery explores Aries at the beach and in the streets, just where you’d expect to find Malibu being consumed. Like the flavors of the drink, the collaboration is equally rich in cultural nuances, spanning much more than just T-shirts.”


The collection launched across Aries's Soho flagship (£60–£3,600)
E arned Silver and Bronze at the 2023 Lovies
Tested systems now core to Brainclub 5000.


SHOWstudio × Omar Karim - Daniel Lee at Burberry


AI Presdictive Imaging, residency at SHOWstudio






Omar Karim and Nick Knight collaborated on an unusual proposition: using AI to imagine what Daniel Lee might do with his debut Burberry collection, not to predict it, but to explore the question itself. Commissioned by SHOWstudio without a brief, mood board, or access to the collection, Omar built a layered prompting architecture, early agentic workflows (built on SwarmSDK) and drawn from Lee's Bottega Veneta period and Burberry's archival codes. The resulting film comprises 1,974 individually crafted frames, each assessed and often regenerated. A proto-test of many of the features and systems now embedded in Brainclub 5000, it remains a landmark in AI-driven editorial image-making and was the first AI data 2 image to fashion news system 
GIGGS HOME COMINGAI Music Video, Story to Prompt




Giggs, one of the greatest UK rappers is born and bred in Peckham. When Gala festival wanted to announce his headline performance at Gala, in Peckham Rye Park, this was a real homecoming. In a private interview, we spoke to Giggs in detail about his life and times in Peckham, from the demolished estate he grew up in, the streets that formed him to his homecoming at the heart of his hinterland. Built around our ‘Story to Prompt’ methodology, we created the film alongside our founder Omar Karim and Joy Machine. Our method allows for deeply personal, fragmented and authentic stories to retain their essence as they are being created in AI.

18.3K Likes
750k view
19.2m Impressions
Gala first round ticket sold out 24 hours
MUM AI

AI Emotional Support Experience






Mum AI is an AI chatbot that role-played a carrying mother, leaning into the AI’s empathic and neutral training to hold space for anyone needing a mother figure. I created this project as a way to heal and sooth emotional wounds in a nurturing and nourish way. Mum AI is custom GPT, prompted to perform maternal warmth and unconditional support. It raises questions that no amount of technical specification can fully resolve: about what emotional labour is, who provides it, and what it means when a machine does it instead. Many users reached out after the Telegraph article to share they had experienced unconditional love through this machine.