The Official Dog Fan Club of the Cleveland Browns
Barking Backers is for pup owners who want to connect their dogs to the Dawg Pound.
Join NowAbout the Program
Established in 2022, Barking Backers, presented by Milk-Bone, is the Cleveland Browns' fan club for dogs! Barking Backers is for pup owners who want to connect their dogs to the Dawg Pound through unique merchandise, experiences, and timely information geared toward puppy parents.
Did You Know: With over 29,000 registered dogs, Barking Backers is officially the largest organized dog fan club in all of professional sport!
Our pack gives back, too!
Since launching in 2022, Barking Backers members donated a total of 776 paper towels and raised over $21,000 to various non-profit animal shelters! Know a non-profit animal shelter that needs a paw? Let us know!
Submit ShelterMembership Options
Once a Barking Backer, always a Barking Backer! Memberships are offered annually, with benefits that evolve each season. Premium members fetch additional benefits including first paws at next year's kit. Memberships run April through February yearly.
Free Membership
FREEBarking Backers digital membership certificate
Invitation to one in-person event: Howl-O-Ween (Oct. 2026)
Entry into members-only sweepstakes
Quarterly newsletters with four-legged content and offers
Annual Premium Membership Kit
$30
Plus tax and includes FREE shippingEverything in FREE plus:
Premium membership kit including dog brush, bandana, dog tag, tote bag, Milk-Bone treats all in a custom box
Priority ticket access for 'all-member' events
Invitation to Premium Members only event: Sniff-ari (Summer 2026)
'Invitation to All Member' event Howl-O-Ween (October 2026)
Other opportunities/experiences at each 'all-member' events
Opportunity for our 'Dog of the Month' feature
Priority access to 2027 Barking Backers Kit
Perks of being a Barking Backer
Receive quarterly content and offers
Invite to member-only events
Custom-made membership certificate
Entry into a members-only sweepstakes
Why Join Premium?
When your pup holds a special place in your heart, they deserve nothing but the best. Elevate their experience with our Premium Membership, featuring a deluxe merchandise kit and a host of exclusive benefits.
| Free | Premium | |
|---|---|---|
| Barking Backers digital membership certificate | ✓ | ✓ |
| Entry into members-only sweepstakes | ✓ | ✓ |
| Quarterly newsletter with four-legged content and offers | ✓ | ✓ |
| Invitation to Howl-O-Ween (Oct. 2026) | ✓ | ✓ |
| Invitation to Sniff-ari (Summer 2026) | ✓ | |
| Priority ticket access for 'all-member' events | ✓ | |
| Other opportunities/experiences at each 'all-member' events | ✓ | |
| Opportunity for our 'Dog of the Month' feature | ✓ | |
| Entry into photoshoot at Huntington Bank Field contest | ✓ | |
| Priority access to 2027 Barking Backers Kit | ✓ | |
Premium membership kit including:
| ✓ |
Events
Summer 2026
Sniff-ari
Premium Members Only
October 2026
Howl-O-Ween
Free and Premium Members
Class of 2026
Dogs of the Month
Sadie
April 2026
Pawrents: Jordan and Heidi
Age: 8 years old
Breed: Beagle & black lab mix
Fun Fact: I lived in 6 different states
Hometown: Marlboro County, SC
Meet Our Barking Backers
Doc
Kyah
Maizee
Smokey
George
Moose
Ozzy
Kya
Franco
Ready to Join Our Canine Community?
Join today and your furry friend can officially become a member of the Dawg Pound.
Join NowFrequently Asked Questions
To become a Barking Backer member, all you need to do is create an account and register your dog by visiting barkingbackers.com/register.
Your Barking Backer membership starts the day you create your account and register your dog. Membership options/benefits change year-to-year. You will remain a free Barking Backer member until your account is deleted. If you upgrade to the Annual Premium Membership, your premium benefits will be active until that year's membership ends or you delete your account. The current membership runs April 2026 - February 2027.
There are two membership options - free and premium. There is no cost associated with the 'Free' Barking Backer membership. The 'Premium' Barking Backer membership is annual and does come at a cost. The current cost of the April 2026 – February 2027 Premium Membership is $30.00 plus tax. Shipping is included.
Only one dog needs to have a Premium Membership for your whole household pack to have access to all benefits. But you can throw us a few bones and register each dog for a Premium Membership - it just means more goodies and treats for all! Each additional Premium Membership = one additional kit purchase.
Premium members receive a collectable dog tag, dog brush, bandana, clear tote bag, and Milk-Bone treat all in a custom box. You’ll also receive a Barking Backers digital membership certificate, entry into members-only sweepstakes, quarterly newsletters with four-legged content and offers, exclusive opportunity/experience for each members-only event, an opportunity for our ‘Dog of the Month’ feature and an invitation to 2 in-person events: Sniff-ari (Summer 2026) and Howl-O-Ween (October 2026).
Ruh roh! Sorry, all sales are final once your order has been submitted.
Please email us at BarkingBackers@ClevelandBrowns.com with any questions you may have. The inbox is monitored daily.
Kits are shipped unless purchased on-site at designated Cleveland Browns events.
Standard shipping is 3-5 days after your kit has been ordered. International shipping can add up to 3 additional weeks depending on customs.
We understand that your household may change over time. To edit your dog information, please email us at barkingbackers@clevelandbrowns.com.
Yes! A Premium Membership is the paw-fect gift for a furry friend in your life. Gift a Premium Membership today!