BRIDGE

BACKGROUND

Introduce your business and what you do there.

I worked with BRIDGE PHX when I was the executive director for ConstellateAZ, a nonprofit that support small business ownership in underrepresented communities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BRIDGE PHX?

We were rebranding. We spun off a new entity, so we wanted to maintain some of the branding from the previous entity to give our customers some clarity, while creating a distinct identity of our own.

SOLUTION

What was the scope of their involvement?

They worked on the visual and verbal brand identity. That included renaming and rebranding entirely. They created a couple of new assets and designed a new landing page. They put together a brand guide which

What is the team composition?

We worked with three people, including a project manager, account manager, and the owner.

How did you come to work with BRIDGE PHX?

We intentionally wanted to work with a local team and put out an RFP. We went through rounds of interviews to make sure that the company we chose understood the diversity of the clientele we were working with.

How much have you invested with them?

We spent $16,000.

What is the status of this engagement?

We worked together from August–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve received lots of positive feedback.

How did BRIDGE PHX perform from a project management standpoint?

We had a really aggressive deadline. We wanted to make sure that everything was turned over by the end of the year, so they worked closely with a committee on our board to make sure they met those deadlines. Any delays were caused on our side and not theirs.

I was really impressed by how collaborative they were and how fast they turned around the product. It can be difficult for contractors to work with an organization like ours because we don’t have a top-down approach and it can be difficult to get a consensus. However, BRIDGE PHX was fantastic at handling that.

What did you find most impressive about them?

They take an individual approach when dealing with each client. They do a fantastic job of listening and considering all of our feedback. They act like they’re a part of a team. By the end of the project, we felt like they were invested in our mission as well.

Are there any areas they could improve?

I don’t have any changes to recommend.

Do you have any advice for potential customers?

Having a clear sense of the scope definitely helps. They expect you to do you homework and be involved in the process as well.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of The Churchill LLC. We’re a collection of 10 small businesses surrounding a common courtyard, including two bars, four restaurants, and four retail spaces. I also own the two bars and sublet to the other eight businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BRIDGE PHX?

We had a new space available that an internal team member took over. BRIDGE PHX came in to create a new brand for that space.

SOLUTION

What was the scope of their involvement?

It was a modified full-brand build-out. Before this project, we only had a name, a few ideas, and a rough concept. We went in and talked about what we envisioned. Then they came back to us with logo ideas. Once that was lined up, they created band guidelines to help us design our menu.

What is the team composition?

We ended up working with about four team members including Steffan (Branding & Graphic Design), Colton (Branding & Digital Design), a videographer, and a creative team.

How did you come to work with Bridge PHX?

We met with three groups. Based on the conversations we had with each team, they understood what we wanted to achieve and were the best fit for us.

I met Steffan at a networking event. We stayed in touch and I followed him on Instagram. I really liked his work, and it just so happened that he started BRIDGE PHX around the time I reached out to him. We also had a tight timeline and budget, and they didn’t shy away from that.

How much have you invested with them?

We spent about $2,000–$3,000.

What is the status of this engagement?

We worked together from August–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve achieved everything we were trying to accomplish. The brand is approachable but aggressive, and it represents our cocktail bar well. They were able to create a brand that appeals to customers.

How did BRIDGE PHX perform from a project management standpoint?

We had some communication challenges on our side, and they were very patient with us. They were able to communicate well even when the conversation was difficult. They ensured nothing got in the way of their work.

What did you find most impressive about them?

They’re a smaller firm, so they’re able to be flexible, agile, and creative. They were able to create a custom solution for what we needed rather than forcing us to select from a package. It was really valuable for us because we didn’t need a complete brand rebuild, but we were able to pick and choose what we needed.

Are there any areas they could improve?

I don’t have a ton of criticism because the project went smoothly.

Do you have any advice for potential customers?

They’re open to critique, so be honest with them. You hired them for a reason, so let them do their job. With that in mind, don’t box them in with your own ideas.

BACKGROUND

Please describe your company and your position there.

I was the CFO of Sciata at the time of this work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BRIDGE PHX, and what were your goals?

The Company was founded as a staffing company but over time has transitioned its focus and efforts into data science as a service. The prior branding and website did not appropriately reflect the company's capabilities given that transition that occurred over time.

SOLUTION

How did you select BRIDGE PHX and what were the deciding factors?

We interviewed a number of firms through the selection process and felt that Bridge offered the best combination of thought leadership to assist us through the creative process as well as technical skills to implement the desired solution.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a kick off, then worked our way through the branding process. We iterated a number of times to settle on the desired brand name as well as look and feel. The Bridge team did a tremendous job of guiding us through the process, listening to input from our team, and implementing that feedback and input into the iterative process.

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall, we were very pleased with the process and the outcome of the process. The team was engaged, worked on a tight timeline as was very responsive to all of our needs through the process.

Describe their project management style, including communication tools and timelines.

The team was well organized, efficiently and effectively communicated timelines and helped us to stay focused and on-track throughout the process.

What did you find most impressive or unique about this company?

The depth of experience and talent of the team was impressive.

Are there any areas for improvement or something they could have done differently?

The only area that we could have potentially used additional assistance would have been the development of the creative for the site itself.

BACKGROUND

Introduce your business and what you do there.

I graduated from Baylor in the spring with my engineering degree, and I started a company called STIIX. It’s an educational subscription company that introduces kids to STEM (science and engineering topics) in a fun, educational, and hands-on way. We send kids projects every month, which includes supplemental videos. We also host Zoom calls as they build the projects. They actually send the activities back to us, and we host competitions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BRIDGE PHX?

I hired BRIDGE PHX to develop my brand identity, help with graphic design, and do the website buildout.

SOLUTION

What was the scope of their involvement?

BRIDGE PHX created my company’s brand identity, including the logo and style sheet. They also built out my website from scratch. I had an existing Squarespace website while I was doing fundraising and showing people what I did, but it was pretty basic and rudimentary. The one they built out was a lot more complex and professionally done.

They integrated a software called Memberstack into the website, which allows subscribers to log on. We have a lot of content that we only want subscribers to have access to, so what’s great about Memberstack is that it protects pages and makes them available only to subscribers.

On the graphic design side of things, BRIDGE PHX made me some business cards and trifold brochures.

What is the team composition?

I think there are just two people, and I worked with both of them: Steffan (Founder, Brand Strategist & Creative Director) and Colton (Co-Founder & Creative Director).

How did you come to work with BRIDGE PHX?

I actually came across them on Clutch. I did a little bit of homework on them by checking out their website and looking at the work they’ve done previously. I also saw they had some good reviews on Clutch.

How much have you invested with them?

It was about $17,500.

What is the status of this engagement?

It was a pretty quick process. I reached out to them at the end of August 2020, and they got going on the graphic design side of things by the start of September. They completed that within a couple of weeks. Then, they built out the website over the past month, and they just finished last week.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I left it up to them — some of this stuff was over my head, which is why I hired them as experts. I was happy with the work they gave me, and the people that I’ve shown it to, including family, friends, and people I’m trying to market to, have been super impressed with the work that BRIDGE did. 

How did BRIDGE PHX perform from a project management standpoint?

It was a pretty fast-paced project, and they did a good job overall. If anything did come up, they communicated with me.

What did you find most impressive about them?

It’s cool that they’re a small team, and there are a lot of advantages to that. You get a lot of interaction with them. The whole experience is customizable. Essentially, Steffan is the graphic design guy, and Colton is the technical one who did the website. You can tell that they have a good chemistry and good experience. They do everything in a professional manner, but because they’re a small team, they’re able to give you a lot of attention.

Are there any areas they could improve?

I wouldn’t say too much. They did a good job with communication, but I’d always say that that’s an area of improvement. However, they did do a good job; naturally, stuff does come up. I appreciated them calling me rather than trying to work things out over email.

Any advice for potential customers?

They do a good job of tailoring the experience to what you need. They also do a good job of working with budgets; their initial quote came in a little high for me, but they gave me a startup discount, which I appreciated. They were willing to work with me, and I’m happy we did.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of Efficiency Productions, a full event servicing company based out of Phoenix, Arizona.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BRIDGE PHX?

We initially brought them on for brand identity as well as website design and development.

SOLUTION

What was the scope of their involvement?

BRIDGE PHX helped me with my company’s brand identity, designing my logo and assisting with naming the company. They designed and developed my entire website on Squarespace from the ground up. 

The team helped with SEO and also did some affiliate marketing for me on Facebook and Instagram. They created the content and visuals for those ads.

What is the team composition?

I worked directly with Colton (Co-Founder & Creative Director). 

How did you come to work with BRIDGE PHX?

I’ve known Colton for over ten years now, so I’ve seen his progression through graphic design and the marketing industry. I thought he’d be a great fit for my company when I was first starting it.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

Our work together was from February–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their development of my brand and website has driven more leads, and that’s helped to close more sales. I got a huge deal solely through my website; somebody doing a search found me through the SEO that was provided through BRIDGE, and that got me a $20,000 show. According to that client’s event lead, they picked me based solely on how my website looked.

How did BRIDGE PHX perform from a project management standpoint?

They did amazingly. They gave me time updates throughout the entire process, and they always checked in with me. Even after the process was done, they checked in to make sure I was happy with everything. We mostly communicated through email, text messages, and phone calls, since I have more of a personal connection to Colton.

What did you find most impressive about them?

Their organization and time efficiency was impressive. They knew how important it was to get everything up and running as fast as possible. They definitely met and exceeded all of my timeline standards. 

Are there any areas they could improve?

No — they nailed everything for me.

Any advice for potential customers?

Give them the most amount of information that you can on how you want things to look and operate. That gives them the advantage to accomplish the best job that they can. 

BACKGROUND

Introduce your business and what you do there.

When I worked with BRIDGE, I was a marketing project manager at a technology safety company. I oversaw our internal creative team as well as outsourced creative teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BRIDGE PHX?

BRIDGE was one of our outsourced vendors for design projects.

SOLUTION

What was the scope of their involvement?

BRIDGE worked on a variety of projects including digital and print platforms as well as events. Their team created our monthly digital banner ads and print ads for magazines.

We also used them for our quarterly sales meetings. Their team produced any internal resources that we needed such as sales pamphlets and scorecards.

They also helped with reporting. Every quarter, we had to make our earnings public. BRIDGE handled those for us.

As a tech company, we also produced trend reports to discuss how we fit into the market. They created those reports. Their team also helped with our annual user conference, which was the biggest event that we paid to attend. They created banners, giveaways, and all sorts of materials.

What is the team composition?

I typically just dealt with Colton (Creative Director).

How did you come to work with BRIDGE PHX?

Our director of marketing at the time recommended that I reach out to BRIDGE. Their team was flexible and came on-site to have conversations with stakeholders. They brought examples and proof of concepts to demonstrate their value.

What is the status of this engagement?

The partnership began in 2015, and I left the company in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They continuously delivered above our expectations, so we continued to use them. Throughout the years, we had a lot of turnover in our internal creative department. Everyone who came on board was happy to work with BRIDGE based on their work.

How did BRIDGE PHX perform from a project management standpoint?

BRIDGE used our tools so that we could assign and review tasks. Their team was in tune with what needed to happen based on our initial deadlines. If they didn’t hear from us, they followed up to keep the projects moving. As a project manager, I appreciated that backup when my world was crazy. I didn’t need to worry about them delivering on time.

What did you find most impressive about them?

I would give them a bare-bones concept, and their team always came back with a unique, fresh design that my senior leadership loved. I didn’t have to provide them with a lot of direction for them to create a product that made my team happy. Their team would deliver three completely separate and amazing concepts. That variety sets them above the rest because it lessened the amount of back and forth necessary to satisfy stakeholders.

Are there any areas they could improve?

Honestly, I loved working with them.

Do you have any advice for potential customers?

To get the most out of the engagement, be open to new ideas. I think you’ll be amazed by what they can produce for you.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Herban Forest, a medical marijuana company based in Los Angeles, California. We’ve been in business for about three years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BRIDGE PHX?

I got into the industry 3–4 years ago. We noticed we were having problems distinguishing our products from other businesses since we’re all selling identical green plants. We were looking for a way to do marketing online and catch customers that way, whether it was through daily deals, creative marketing, or having a nice-looking website and product designs.

We ended up reaching out to BRIDGE PHX to help us with our marketing materials. I needed fliers made up for different deals we do. The fliers needed to have special graphics that would feature the product in a very attractive way.

SOLUTION

What was the scope of their involvement?

BRIDGE PHX originally helped us design fliers for our daily deals. From there, we had them do more of our branding. They came up with our logo, and we had them add our branding and logo to our new member paperwork agreements. They delivered everything digitally, and then I printed the fliers and new member paperwork. We basically wanted our brand everywhere, and that’s what they handled.

What is the team composition?

I only worked with Colton (Co-Founder & Creative Director). 

How did you come to work with BRIDGE PHX?

I was living in Arizona, which is where BRIDGE PHX is based. I owned a nightclub there, and they were doing fliers and advertising for the nightclub scene. Some people within the club industry referred Colton to me; they said he was really good and that he was creative and quick to respond. It was just a word-of-mouth reference from the club scene that put me through to him.

How much have you invested with them?

I spent around $20,000.

What is the status of this engagement?

I reached out at the end of 2018, and then we did the work in the first 3–4 months in 2019. It ended up that I didn’t have to get any more work done elsewhere; BRIDGE PHX did a complete package for me.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales went up quite significantly after they did our fliers. I would also personally ask customers why they chose us, and they said it was the deal flier that caught their eye. We definitely noticed very good results, and that’s why we continued to order more deals from them. 

Around February, I ended up paying to keep them on retainer so that they could come up with deals at the drop of a dime if needed. We were still coming up with our company then. I’d email Colton with a description and image of our product, and I’d ask him to make something attractive to potential customers. He came up with it and had it back to me within 24 hours.

How did BRIDGE PHX perform from a project management standpoint?

Their ability to meet deadlines was phenomenal. Colton was always quick to communicate, and he was reasonable with timeframes. I was very impressed with the turnaround and the quality of the work. 

I’d tried to work with graphic designers, and I was either getting blown off or just getting template work. That was never the case with BRIDGE PHX; whenever they sent anything, it was always top-notch creative, and it was clear they put time into it. If I ever wanted to make changes, Colton always made sure it looked the best, whether that meant going with what I wanted or coming up with a new idea for me.

What did you find most impressive about them?

The quality of their graphic design is phenomenal. I was so happy with my logo and the branding of the company in general that they came up with for us. That’s really what kept me excited about the company.

Are there any areas they could improve?

No, I don’t think so. I didn’t have anything I really needed to have fixed, and I never had any issues with them. They were quick to give me my product, and they were easy to communicate with. 

Any advice for potential customers?

Tell them what you want, and then let them have a little bit of creativity and free flow to do it. They have creative minds, and they know what they’re doing. Don’t try to micromanage. I gave them free rein, and I was very happy with how it turned out.

BACKGROUND

Please describe your company and your position there.

My company makes Lithium based concrete chemicals for the treatment of polished concrete. I am the Co owner of LithoBrand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BRIDGE PHX?

Bridge was hired for Branding, package design, Data Sheet creation and website design.

What were your goals for this project?

Our goals are to create superior products in the polished concrete market and start with a fresh forward thinking approach on Packaging/Marketing and image. This is a very challenging undertaking, but very pleasing.

SOLUTION

How did you select this vendor?

I noticed some of the projects that Bridge has done and liked the direction that they had taken on them. After listening to my needs, they jumped right in and delivered great work.

Describe the scope of their work in detail.

They helped me design Chemical Data Sheets that are appealing to look at versus the industry standard dry, boring chemical literature. Bridge also designed my product packaging so that it stands out from the competition and made it the most attractive product on the shelves.

What was the team composition?

Bridge has always approached my project as a team with in person meetings and team conference calls for updates. Everyone on the team handled different elements of the project. They are very professional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I'm putting together the final pieces of manufacturing, trucking and distribution, but looking forward to our ongoing working relationship.

How effective was the workflow between your team and theirs?

Very effective. There have been multiple meetings with Bridge in person and over the phone by conference call. Their level of experience and professionalism is a nice change from what you normally see today. My standards, being a United States Marine Corps veteran, are very high and they have been up for the challenge!

What did you find most impressive about this company?

They were able to listen to my needs and concerns and evolve that into what I was picturing in my head.

Are there any areas for improvement?

I haven't seen any areas that need improvement. The work ethic that these guys possess, is extremely impressive.

BACKGROUND

Introduce your business and what you do there.

My company is called User10. We’re a software design agency that specializes in UX design. As a client, the way I work with BRIDGE PHX is through a nonprofit that I sit on the board for. The nonprofit gives people stuck in poverty the opportunity to partake in entrepreneurial endeavors. We do a lot of work with children in underserved communities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BRIDGE PHX?

We hired BRIDGE PHX for a rebrand. The nonprofit had some trouble with their name being similar to a co-working space. There was a bit of confusion between the two.

SOLUTION

What was the scope of their involvement?

Their process started with the nonprofit’s core values and story. From there, they moved into the naming and design aspects. Everything was delivered in a document before we moved on to the final decision. The rebrand included the mark and other pieces of collateral, including a homepage design.

What is the team composition?

We worked with three different people, but Steffan (Founder & Creative Director) was the project lead.

How did you come to work with BRIDGE PHX?

I knew BRIDGE PHX from the tech community in Phoenix. I’ve sent work their way when people need branding expertise. When we were taking on this effort with the nonprofit, I introduced the executive who runs the nonprofit to a couple of branding agencies that they could interview. Each team did a presentation, and then the executive director chose BRIDGE PHX.

How much have you invested with them?

I believe it was around $20,000. There was a slight discount because of the client being a nonprofit.

What is the status of this engagement?

We started with BRIDGE PHX in November 2019, and the work paused in March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before COVID-19 hit its peak, the team was in the process of working on the nonprofit’s website. When we pick things back up, they’ll finish the site and assist with other marketing materials. We did a lot of research with the communities we serve, and the response to the name and story was all around 5-stars.

How did BRIDGE PHX perform from a project management standpoint?

They’re great. Any delays were on our side. BRIDGE PHX set forth a good plan, and then let us know when we needed to do things to move the project along.

What did you find most impressive about them?

Their creativity sets them apart. Other local branding agencies can do solid work, but if the client wants someone creative, BRIDGE PHX is a fantastic option.

Are there any areas they could improve?

I don’t think so. Their presentations could be a little more concise, but that’s nitpicky. There were no complaints from anyone on the board or the executive director.

Do you have any advice for potential customers?

Put it in the time. None of this is quick, but it pays off in the end if you allow the time necessary to do good work. Don’t expect work for a low price; it’s going to cost a good amount of money to receive high-quality work.