Clavis

BACKGROUND

Please describe your company and your position there.

Community Solutions is a nonprofit that leads Built for Zero, a movement of more than 100 cities and counties using data to radically change how they work and the impact they can achieve — and proving that it is possible to make homelessness rare and brief. I manage paid and organic social media strategy, along with our weekly external newsletter.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clavis Social?

We hired Clavis to manage our social media accounts for us to lift up some capacity on my end. We also hired them to conduct a social media audit.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for social media marketers and shortlisted four. After interviewing them, I chose them based on their personal experience with the issue of our nonprofit, as well as their culture.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, Clavis helped us identify key content pillars based on our audiences and platforms. They then created a posting schedule, wrote our captions and researched the best hashtags. To coordinate, they used a social platform called Click Up. I was easily able to review posts and make edits. Clavis also conducted a social media audit of our accounts for the past three months. They looked at our accounts, our content, as well as our competitors in the sector. Clavis also helped me organize a social media giveaway on Instagram.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with three individuals: Nick (co-founder), Sonja (co-founder), and Victoria (operations manager).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Built for Zero Twitter followers jumped by 2,000.

How effective was the workflow between your team and theirs?

Working with Clavis was a breeze. They were always available on Slack. We had a weekly meeting where we could talk strategy or any outstanding issues. Then, when the team created content, I would hop into Click Up to review. They also had a dashboard where I could review metrics in real time.

What did you find most impressive or unique about this company?

I was impressed by the team. They were incredibly personable and fun to work with. On top of all of that, they were very knowledgeable about the industry.

Are there any areas for improvement or something they could have done differently?

I can't think of anything. I would continue working with this team if I could!

BACKGROUND

Please describe your company and your position there.

I am a Manager. I report directly to the Executive Director and I made all our communications decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clavis Social?

We hired Clavis Social for ongoing monthly Social Media Management. We have also hired them for two social media advertising campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed three agencies before deciding on Clavis Social. I found all three agencies using Clutch. We liked how Clavis was a small company with a personal connection to each of its clients. We also appreciated the charitable discount on their services.

Describe the project in detail and walk through the stages of the project.

Clavis worked with us to develop a proposal to submit to our board of directors, as required for the approval process to hire a social media management agency. Once we had hired Clavis, they set up systems for us to input social media content through a customized form. This makes it easy for staff to submit content into a central location. We have weekly meetings to track progress. Clavis is also available for reporting as we need to submit occasional reports back to the board.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with many members of Clavis, from the two co-owners to the ad team, creative team, and most often with out account manager. We have a great relationship with everyone we have worked with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since hiring Clavis, we have seen a steady growth in all our social platforms. We have also see two successful ad campaigns with satisfactory lead generation. Internally, we have been pleased with the amount of capacity that Clavis has freed up among our staff, allowing us to focus on other areas of our mandate.

How effective was the workflow between your team and theirs?

Clavis has set up many different tools to make workflow easy. We have an automated system using Click Up. But we also have easy ways to reach our account managers through email and SMS. We have weekly meetings to manage projects.

What did you find most impressive or unique about this company?

I appreciate that the owners of the company are available at any time to discuss our needs and new projects. They seem invested in our organization's success and we feel the impact of that investment in the quality of the services we receive.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the Canadian brand manager for Autoglym; we manufacture car cleaning products in the UK. We make anything and everything for cleaning cars inside and out.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clavis Social?

We had an agency based in the UK creating content that wasn’t authentically Canadian, and we wanted our work to be more market specific. We wanted our consumers to feel like we were aware and conscious of the market we were in, rather than just regurgitating things from other markets. 

We hired Clavis Social to be our social media partner, take care of content creation, and manage our social media strategy going forward. We’re still a relatively small brand in Canada, and we wanted to grow the brand and raise general public awareness within the car community, our core consumers, and new consumers. We also wanted them to help us create more engaging content specific to Canada.

SOLUTION

What was the scope of their involvement?

Clavis Social has been responsible for designing creative assets for us. We collaborate on content execution; we both provide a content strategy, and we merge the two. They've created a content calendar, take care of our video uploads, and report back to us on data. 

Brand awareness is the most significant thing we’ve been focusing on. They recently took on a campaign for us, and a lot of the content this year was aimed toward that. They currently manage Instagram and Facebook; we hope to expand on this in the future. We’ve also run paid ad campaigns on our platforms. 

They’re continuing with content creation, video shoots, scheduling, and posting social media content. We’re in the process of planning for the next year and strategizing how we can hit the ground running. 

What is the team composition?

We regularly interact with Nick (Co-Founder), Sonja (Co-Founder & Business Development), a content creator, and a digital marketing manager.  

How did you come to work with Clavis Social?

We were looking for an Ontario-based agency and came across them online on Clutch. We spoke with Nick and had great initial conversations. By the time they finished their presentation and proposal, it was clear to us that out of the agencies we were looking at, they were the ones we wanted to move forward with. We felt like they wanted to work with us. 

How much have you invested with them?

We’ve invested around $115,000 CAD (approximately $84,000 USD). 

What is the status of this engagement?

We started working together in April 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The campaign they ran was successful, and they really delivered for us. We’ve started to see growth in the product sales that we focused on, even in a difficult market. We’ve seen real improvements in our reach since Clavis Social took over, and we’re hitting way more consumers than before. 

We have a relatively small overall audience, but we consistently hit numbers exceeding our follower counts. Our paid posts achieved more than a million views in terms of reach. We’re waiting on our YOY review and should have it soon to see the actual impact. 

How did Clavis Social perform from a project management standpoint?

We meet weekly with Zoom or Microsoft Teams, and we also communicate via phone calls. They're always on time for everything and organized. We see them in person from time to time for content creation shoots as well and use ClickUp for project management. 

What did you find most impressive about them?

They’re flexible and good about putting ideas in front of us regarding content and strategy. Clavis Social is extremely personable, and they’re very pleasant to work with. We feel valued as a client, and they make us feel like they really want us to be successful. They engage with the brand, and we feel like they genuinely understand it. 

Are there any areas they could improve?

We’re really satisfied with their work. 

Do you have any advice for potential customers?

You should collaborate with them.

BACKGROUND

Please describe your company and your position there.

Owner and CEO of a small, independent shoe distributor in the U.S. Most of business is done through an ecommerce channel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clavis Social, and what were your goals?

I was trying to accomplish three things in outsourcing my Digital Marketing to Clavis.

1. More professional and compelling branded content, including layout, graphics, photography and copy.
2. Improve brand reach through social media, Digital Ads and organic search to increase subscribership and number of new customers transacting.
3. Improve client loyalty and retention with improved newsletters and special offers.

SOLUTION

How did you select this vendor and what were the deciding factors?

Clavis demonstrated their expertise and ability by doing a photo shoot with some of my sample product. The photography was on-brand and compelling. The Clavis team represented a range of Marketing skills and abilities from strategy, digital advertising, social media. photography, and content development.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The Clavis layed out a plan a photo shoot that would be used for social media content, website and newsletters. Then, segmented the subscriber audience, created new templates, flows and marketing campaigns. The next step was to simplify the buying process and reduce clicks on the ecommerce site.

How many resources from the vendor's team worked with you, and what were their positions?

The primary contributors from Clavis include a Project/ Account Manager, Social Media content developer, digital advertising lead, photographer and client relationship and strategy lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Improved social media engagement and number of followers. Improved navigation, speed and content of website. Improved search engine authority Improved conversion and revenue generated from digital ads.

How effective was the workflow between your team and theirs?

Use automated processes to manage workflow and approval process of content. Weekly calls to review project status, discuss changes and open issues.

What did you find most impressive or unique about this company?

Clavis team is focused on helping my company drive profitability and improve results. They are personable and work well as a team. They genuinely care about their clients.

Are there any areas for improvement or something they could have done differently?

I think that we would've benefited from establishing a clearer scope of work and timeline for deliverables on a quarterly basis.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Wonderkind.ca We are an online gifting service that creates gift sets using made in Canada product from female founded businesses from across the country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clavis Social, and what were your goals?

We hired Clavis to help us develop and lead an ongoing digital marketing campaign for Wonderkind in an effort to build brand awareness and drive sales to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We accepted three presentations by various agencies. Clavis's presentation stood out as it was personalized to Wondekrind, You could see that they not only listened to what our needs were during our previous interview but the Clavis team researched and interpreted our weaknesses as they saw them..

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Making use of our established social media platforms (FB, IG, LI0) as well as Google Clavis was challenged to raise Wonderkind's online presence. They developed a number of mini holiday campaigns built to drive businesses to our website.

How many resources from the vendor's team worked with you, and what were their positions?

Along with founders Nick and Sonja, we worked with two other Clavis staff members responsible for copywriting and social media posting.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our click rate went up as did the number of likes on our IG and FB channels.

How effective was the workflow between your team and theirs?

We have monthly recap and strategy meetings with our team and set up a Whatsapp group chat for any info that needs to be quickly communicated. between us.

What did you find most impressive or unique about this company?

Clavis really takes our goals for Wonderkind to heart. They have a very gentle way of pushing us out of our comfort zones (Tik toc). They are excellently using their ability to work towards our goals of increased sales and brand awareness.

Are there any areas for improvement or something they could have done differently?

We would like to see Clavis come to us with bolder, out of the box type of campaigns.

BACKGROUND

Please describe your company and your position there.

I was the digital marketing specialist at this Toronto-based healthcare startup. I coordinated the vetting and interview process on the selection of the agency to work with us.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clavis Social, and what were your goals?

The marketing team is the smallest team in the company, we needed help on all lead generation efforts including sales enablement tools, paid advertising, creating conversion landing pages, setting up webinars and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

The understanding of the technology and how to blend it into a marketing strategy is crucial. Clavis Social went above and beyond putting together their campaign brief.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We first go over the resources we can provide them (assets, colours, etc..), then we discussed the high-level strategy, goals and budget, then the team moved on to adding up the ad accounts and landing page, and then with assets and copywriting. And finally approval stage and then launch the ad campaign series. We meet once a week to go over the stats. Marketing tools used are Linkedin Ads and HubSpot.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, 2 paid ads specialists, and 1 designer/copywriter

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ad campaigns are very successful, they not only helped us maintain a good level of awareness online, more importantly, but the campaign also generated good quality MQL leads for our sales funnel. They did a great job at controlling the cost of not more than $80 cost per lead.

How effective was the workflow between your team and theirs?

We have a channel on the company Slack group where we can get quick feedback and share resources, we meet online every week.

What did you find most impressive or unique about this company?

They are really a group of fun and knowledgeable people to work with! They are very patient in explaining how certain technical things work and always find ways to improve the workflow.

Are there any areas for improvement or something they could have done differently?

I can't think of any!

BACKGROUND

Please describe your company and your position there.

I'm a brand strategist at a healthcare-focused brand strategy & activation agency. We support a broad array of brand needs: creation, refresh, revitalization, launch, and portfolio optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clavis Social?

We needed to partner with social media experts to create a powerful global social strategy + activation playbook for a client. Our goal was to deliver insights and tools to help them strategically leverage social media in order to support global + regional marketing goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online + sourced our networks to find an agency partner who had created similar assets at this scale (global, multi-billion $ company, healthcare focused). After finding Clavis via an online social media forum, we were able to learn more about their experience/expertise in the space and felt they would be the best partner.

Describe the project in detail and walk through the stages of the project.

After a kickoff meeting, we worked closely together to ensure we took the best approach at marrying our client knowledge with their social media insights + recommendations.

We conducted a good deal of market research to discovery the most impactful way to connect via social with patients and healthcare providers. We also conducted an in-depth review of client-provided resources to determine what they could leverage and what areas they needed to further develop.

This set the stage for our strategy recommendations and fed into our playbook, which took all of those insights and translated them to tactical implementation so the client could empower their teams to create and deploy powerful social marketing plans.

How many resources from the vendor's team worked with you, and what were their positions?

4 individuals.

• Sonja - project manager
• Victoria - market research + competitive analysis + organic social
• Louis - marketing funnel + paid social
• Nick - web / SEO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since our tools have not yet been implemented and were designed to educate + empower our clients team, we don't have hard metrics to demonstrate success. However, we've received glowing client reviews of the work overall, and continuous recognition for the team's agility to refine the deliverables over the course of the project to ensure an optimal output.

How effective was the workflow between your team and theirs?

Because of the size of these deliverables (final assets were to 70+ page ppts), we created outlines for each and ended up dividing the sections between our teams based on who would be best suited to develop them. This proved to be effective as working style across our teams, and we had weekly calls to troubleshoot issues and keep the project moving forward.

What did you find most impressive or unique about this company?

Their ability to learn a new, complicated space. Marketing in healthcare, especially at the global scale, poses many challenges - including regulatory/governmental considerations, platform restrictions for healthcare companies, regional availability/utility of different channels, reimbursement differences, copy development / appropriate use of claims, and more. They eagerly tried to understand the nuances while leveraging a strong foundation of knowledge throughout the project.

Are there any areas for improvement or something they could have done differently?

Clavis brought in a ton of expertise + insights from independent research, but I think for future projects it would be great to see them further distill this information to make the end product (especially for such big deliverables) more digestible + action-oriented.

BACKGROUND

Please describe your company and your position there.

I am the Manager of Community Events for Sinai Health Foundation. Sinai Health represents a partnership of excellence: Mount Sinai Hospital, Bridgepoint Active Healthcare, Lunenfeld-Tanenbaum Research Institute and system partner Circle of Care, forming Canada’s leading integrated health system. Together, Bridgepoint Foundation, Arthritis Research Foundation and Sinai Health Foundation raise funds in support of Sinai Health System.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clavis Social?

We contracted Nick from Clavis to provide expertise and support with Sinai Health's first streamathon, Sinai Live. Nick's contract included event and program support with the task of representing Sinai as the production lead for the live stream with our partners and content providers. Nick operated as a natural extension of our team and did a phenomenal job of representing Sinai Health.

What were your goals for this project?

Our goals were to raise funds through a new method of fundraising, increase awareness and increase our donor database

SOLUTION

How did you select this vendor?

Nick provided guidance and recommendations on previous projects. Bringing Nick on to this project was a natural fit for the project and our team.

Describe the scope of their work in detail.

- Support the on-going tactical needs of the project - Collaborate with and engage Sinai Health Foundation and its partners and content providers to assist with achieving critical milestones, resource management, timelines and success measures - Play a role in the create of a premium livestreaming and event experience for the Esports/Gaming/Influencer and the donor/participant community - Support the identification, recruitment, cultivation and stewardship of Esports/Gaming/Influencer live streamers, with the braoders "content creator" community as a future key stakeholder - Engage with select external Esports/Gaming, Community/Influencer stakeholders to support them in helping Sinai Health Foundation achieve our project goals

What was the team composition?

Nick worked directly with the Sinai Health Foundation team, our partners and content providers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We exceeded our fundraising goal in a new to Sinai fundraising platform, gained new donors and significantly increased awareness of Sinai Health.

How effective was the workflow between your team and theirs?

Workflow was seamless; we worked remotely with teams that had (for the most part) not met in person.. We were operating with tight and changing deadlines and Nick was able to pivot and provide valuable insight each time.

What did you find most impressive about this company?

Nick's ability to jump into a project with demanding and short timelines that were changing as the project evolved. His ability to keep the end goal in sight, refocus and energize our teams with his enthusiasm and calm demeanor. Nick was an absolute pleasure to work with and didn't feel like a consultant but someone we had worked with for years.

Are there any areas for improvement?

We were extremely pleased with our relationship and have no recommendation for improvement.

BACKGROUND

Please describe your company and your position there.

I was the Director of Football for Toronto High Park Football Club. A non-profit sports organization with 5,000 members

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clavis Social?

Nick from Clavis was hired as our first social media and marketing manager. His contract included taking the lead on our marketing strategy, including social media, print, and email marketing. Nick was able to work well with an existing team and fit in very well.

What were your goals for this project?

The club wanted to grow on and off the field. This growth included bringing in more revenue but also more members, sponsorship and recognition for our current members.

SOLUTION

How did you select this vendor?

We posted our contract online and searched through a variety of Canadian job sites before deciding on using Nick and the Clavis team

Describe the scope of their work in detail.

• Lead all social media marketing and promotional activities
• Develop and maintain the website
• Build and implement email marketing campaigns
• Identify potential areas for revenue growth using digital marketing

What was the team composition?

Nick worked as part of the THPFC management team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media following doubled during Nick’s contract and our monthly impressions went up by 400%. We were given reports to show the progress of our channels regularly

How effective was the workflow between your team and theirs?

Deadlines were always met and the Clavis team was in regular communication with our team. This included in-office and via email and phone

What did you find most impressive about this company?

Nick and Clavis, was able to help promote our non-profit organization using the latest social media channels and using innovative ideas to get our message out to the widest possible audience.

We were looking for someone with flexibility who could join our existing team and work with many different moving parts, which he excelled at. Personally, Nick is easy to work with, and it felt like he was looking out for the best interests of the organization.

Are there any areas for improvement?

Nick was a pleasure to work with. Ultimately we were happy to have Nick and Clavis working with THPFC.

BACKGROUND

Please describe your company and your position there.

I'm President of Canadian Premier League, Canada's professional soccer league. We currently operate in 7 cities from coast to coast.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clavis Social?

We were looking for features about fan culture across the country. We needed a fresh perspective as we built out our fan base in each market. The content served multiple purposes as we deployed across both online and within our league-wide app Centre Circle.

What were your goals for this project?

To bring Canadians together for soccer. To educate and inform on the CPL, its teams, and their fans. To give a uniquely Canadian voice within the sports market.

SOLUTION

How did you select this vendor?

We searched among the growing voices in Canadian sports content for a unique voice that could be the voice of the fan. Once we found the voice we were seeking we decided to engage for the season.

Describe the scope of their work in detail.

- Regular feature online and in app on Canadian soccer culture, its fans, and the impact of the game - Articles required interviews across Canada - Deadlines and filings according to a content schedule provided - Idea pitches and approvals - Working together with the editorial team

What was the team composition?

Sonja worked directly with our editorial team - like an extension of our existing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The response has been very positive. Fans can find friendly articles on our content channels that make them feel connected and valued by their club and the league.

How effective was the workflow between your team and theirs?

Communication was fluid through meetings and correspondence both in person and working remotely. Deadlines were always met or exceeded.

What did you find most impressive about this company?

In Sonja (Writer, Clavis Social) we found a strong and different voice for the CPL. With a strong and positive persona, and combined with unique topic ideas, the content stands out from our regular programming. The subject matter knowledge helped contribute to an authentic and believable perspective that our supporters enjoyed. Finally, we found Sonja to be a joy; very easy to work with!

Are there any areas for improvement?

no suggestions here. Clavis over delivered!