Bop Design

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of ENT (Ear)

Describe what your company does in a single sentence.

We're a portfolio medical technology company across 3 primary business units:

• Orthopedics
• Sports Medicine & ENT
• Advanced Wound Management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bop Design to accomplish?

• Redesign a website

SOLUTION

How did you find Bop Design?

Return client

Why did you select Bop Design over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• I am a returning client

How many teammates from Bop Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and development of website (redesign) to integrate into corporate brand, improve user experience through content and structure recommendations, and build on a platform (Wordpress) to simplify updates and additions.

DESIGN & DEVELOPMENT:

• Creative discovery research and interview call
• Creative pitch with 2 homepage concepts, sitemap/content strategy based on audience personas/path to conversion, 2 brand messaging directions
• User Interface Design (2 initial homepage concepts, up to 2 rounds of revisions, followed by unique subpage designs based on final homepage design styles • Web Development (HTML, CSS, PHP & jQuery)
• WordPress Content Management System (CMS)
• Customized Website Manual Post-Launch

CONTENT:

• Content Audit, Recommendations & Sitemap
• Content Migration of up to 15 pages • Setup 301 redirects / monitor and correct 404 errors for 30 days post-launch
• Monitor overall website performance for 30 days post-launch

FEATURES & FUNCTIONALITY:

• Form/lead capture pages throughout website with calls-to-action on each page
• Custom Graphics & Stock Photography
• Standard performance optimization
• Configuration of theme to load the smallest possible image size in the front-end
• Minification of HTML, JS & CSS
• Installation of appropriate caching/performance plugin (depending on what is supported by website host)
• Lossless compression of images in media library
• Preconnection to third-party domains
• Installation of Google Analytics, Search Console & Tag Mana

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Progress was measured through completion of milestones in multiple phases:

1. completion of content strategy and site map, reviewed and approved
2. homepage and subpage designs reviewed and approved
3. test site on development server
4. site launched and QCed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, deliverables were on time. There were occasions when we had to shift timelines a bit due to competing events on our side. This is in part due to our industry and the requirement to have formal reviews at various stages. Everyone on the BOP Design team is extremely responsive.

Throughout the project, I was providing feedback - it was addressed within a very short time frame. Requests for ad hoc meetings were always accommodated. They went to great lengths to ensure the site me the requirements I laid out for the present, but also set the foundation for future needs.

What was your primary form of communication with Bop Design?

Virtual Meeting

What did you find most impressive or unique about this company?

What impresses me most is the ability of the BOP Design team to understand the customer needs in such detail that they act as an extension of our team - they become a true partner. It's not accidental - they take the time up front to learn about the company and your goals, your audience, what inspires you, etc. Being able to provide that detail up front, and BOP Design taking the time to truly understand it sets the project up for success at the start.

In addition, our communication and working/project management styles are completely aligned, so that also contributes to things going smoothly. I knew this going in having done 2 previous web design projects with them at other companies. What is special is that even though the team members on the projects varied, the way in which the project was executed did not. That consistency in the experience and quality of the web designs is impressive.

Are there any areas for improvement or something Bop Design could have done differently?

Absolutely not - I loved the way they worked and the results they delivered. I have chosen to work with them 3 times because there is nothing that I would have them do differently.

BACKGROUND

Please describe your company and position.

I am the SEO and Paid Media Specialist of Sensiba LLP

Describe what your company does in a single sentence.

Sensiba’s comprehensive accounting, tax, and consulting services help businesses and people solve problems, navigate complexity, and build a foundation for sustainable growth. We’re passionate about serving the industries we’ve chosen to focus on, and collaborating with clients to increase efficiency, mitigate risk, and protect what's important to them.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bop Design to accomplish?

• Redesign our Website

SOLUTION

How did you find Bop Design?

• Online Search
• Clutch Site

Why did you select Bop Design over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Bop Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently had the pleasure of working with Bop Design to create our new website, and we are thrilled with the results. Bop Design delivered a stunning website and provided us with exceptional service throughout the entire process. Their professionalism and commitment to meeting our needs exceeded our expectations. The website created by Bop Design is nothing short of amazing. 

The design perfectly captures the essence of our brand and showcases our products and services in an appealing and user-friendly manner. The layout is intuitive, making navigation seamless for our visitors. Bop Design's expertise in web design is evident in every aspect of the website, from the visually appealing aesthetics to the flawless functionality. 

Throughout the entire process, Bop Design went above and beyond to assist us with various details. They were always available to address our concerns and answer our questions promptly. Their team's willingness to help with even the smallest details demonstrated their commitment to ensuring our satisfaction. 

It was a pleasure working with such a responsive and customer-centric team. Bop Design truly made us feel like our concerns were their top priority. They actively listened to our ideas and requirements and translated them into an exceptional website that surpassed our expectations. Their attention to detail and willingness to go the extra mile is commendable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website project undertaken by Bop Design resulted in several measurable outcomes that clearly demonstrate progress and success. These outcomes include: 

• Improved Navigability: Bop Design successfully created a more navigable design for our website. By implementing intuitive navigation menus, clear and organized page structures, and user-friendly interfaces, they enhanced the overall user experience. 
• Enhanced Backend Usability: Bop Design not only focused on the frontend design but also prioritized improving the backend usability. They implemented a user-friendly content management system (CMS) that made it easier for our team to manage and update website content. With streamlined backend processes, we could make edits, add new pages, and upload content more efficiently. This improvement in backend usability resulted in time savings and increased productivity for our team. 
• Consistent Design with New Branding: Bop Design ensured the website's design aligned perfectly with our new branding. They carefully incorporated our brand colors, typography, and visual elements throughout the website. 
  This consistency in design created a cohesive and unified brand identity across all pages, reinforcing our brand image and messaging. The visually appealing design that matched our new branding received positive feedback from users and stakeholders, contributing to the project's overall success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, Bop Design's project management was highly effective. They prioritized delivering items on time, communicating openly about any delays, and promptly addressing our needs. Their commitment to timely and informative responses played a crucial role in establishing a positive working relationship and ensuring the successful completion of the project. We appreciate their professionalism and dedication to client satisfaction.

What was your primary form of communication with Bop Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive and unique aspects of working with Bop Design was their ability to truly prioritize our needs and ensure that they were being met throughout the entire process. Their commitment to understanding and fulfilling our requirements made us feel valued as clients.

Are there any areas for improvement or something Bop Design could have done differently?

While our experience with Bop Design was overwhelmingly positive, there is room for improvement in terms of attention to small details. Although they excelled in delivering an outstanding website overall, there were instances where minor details were overlooked or required additional follow-up.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Sun-Pull Wire; we're a manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We hired them to design our logo and build our website.

SOLUTION

What was the scope of their involvement?

The Bop Design team designed our logo. First, we asked them to provide us with various logo options ranging from hyper-conservative to ultra-modern. Then, they created four templates, two were more straightforward, and two were more modern with bold colors. Once we chose the template that spoke to us most as an organization, we chose a font, and Bop Design managed the final logo design process from beginning to end.

After delivering the final logo, they built our website from scratch using a WordPress template. The website is our digital factory and lead generation tool for customers to engage with us online. The team also helped us with keyword research and provided website SEO and copywriting services. We collaborated with them on different pages to ensure they contained the right keywords for Google and Bing. We host the website internally, but they occasionally help with maintenance requests.

Bop Design also interviewed one of our customers for a case study. They added the case study to the website and included videos and data on different pages to convey our brand message.  

What is the team composition?

We worked with Daniela (Senior Graphic Designer), Emily (Web Development Director), and Robin (Brand & Content Director). 

How did you come to work with Bop Design?

We found them online while searching for B2B website design agencies. They were at the top of the search results, which was a good sign that they were well-versed in SEO. 

How much have you invested with them?

We invested $10,000–$25,000 in the project with Bop Design. 

What is the status of this engagement?

We worked together from November 2021–June 2022. They delivered the logo in 4–6 weeks and the website in 3–4 months. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Bop Design delivered great logo designs on their first try. We were really pleased with the results and had a challenging time determining which logo would work best. They also created a great case study that showed they had a solid grasp of our brand aesthetic. Crafting messaging around our product can be challenging, but Bop Design did a great job turning what we gave them into meaningful website content. 

The website functions very well, and we’re pleased with the core site vitals. Since we’re still getting indexed, it’s too early to see the results of our website traffic. However, we’re heading in the right direction, and the site has received positive internal feedback regarding its design. We’ve been tracking our keywords and have climbed to the first page of the search results for some of them. We’ve also run technical SEO audits that have garnered positive results. 

How did Bop Design perform from a project management standpoint?

Working with Bop Design was fantastic; everything went smoothly. The team turned in deliverables exactly on schedule and well within our budget parameters. They gave us a timeline at the beginning of the project and stuck to it. Moreover, they were open to feedback. We used Bugherd to communicate feedback during the website development process, which was helpful. 

What did you find most impressive about them?

Bop Design was honest with us and delivered great value for the cost. They took the time to understand our business needs and learn about our goals as an organization. Moreover, the team was strong across the board when it came to website design, development, copywriting, and SEO. 

They focus on core industries, such as manufacturing, financial services, and IT, which enables them to be really good at what they do. 

Are there any areas they could improve?

I have nothing they could improve on; they were fantastic. 

Do you have any advice for potential customers?

Make sure that your internal point of contact is connected to the project’s stakeholders so that Bop Design can deliver an end product that satisfies their needs. Problems could arise if your point of contact doesn’t have regular contact with the key stakeholders within your organization.

BACKGROUND

Please describe your company and your position there.

Volta is an IT solutions and services provider. I'm the Director of Sales & Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design?

Volta's website was created during its rebrand and rename over 5 years ago. At the time our site served our needs, but over the years our business has evolved and the way we were using our site was no longer conducive to the way it was designed and developed. We hired BOP to overhaul our existing site and to help us achieve our goals of having a more robust site with a simplified go-to-market strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received proposals from three companies, all of which had their individual strengths. We ultimately went with BOP because of their expertise in B2B business, previous experience working with IT service companies, and the value of their proposal.

Describe the project in detail and walk through the stages of the project.

Bop's process is extremely streamlined. We completed a questionnaire shortly after signing the contract that outlined our business, our goals of the project, and features and functionality that we wanted to see achieved through this project. After that, we had a kickoff call to walk through the questionnaire with key team members that we worked with throughout the project to answer questions and dive deeper on some topics.

We then looked at two concepts for homepage design and initial copy ideas. Once those were approved, we moved into sub-page design and working with their team on copy for the subsequent pages. Once the site was out of development, we worked with their technical team on QC's and looped in our hosting team to work through site launch.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with 5 individuals from BOP. Their responsibilities were project management, design, technical lead, copy and SEO expert, and a copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still measuring for specific metrics (increase or decrease), but overall we're very pleased with the deliverable from the design, the functionality, and the experience working with the BOP team.

How effective was the workflow between your team and theirs?

The workflow between the teams was excellent. Bop's project manager was an effective communicator and managed communications from the entire BOP team, which made it easy for us to manage and provide feedback on our end.

What did you find most impressive or unique about this company?

We were impressed with the whole experience and the finished product. You can tell they're used to working with business professionals that have other things going on at the same time as a major web development project. They never wasted our time or sent things for our review and feedback that wasn't fully baked and prepared. We appreciated that. Furthermore, we are very pleased with how our website turned out. It accomplished everything we set out for with the project and we're excited to continue to put it to use in our marketing efforts.

Are there any areas for improvement or something they could have done differently?

We're working through some kinks on our end now that the site is in production and as we continue to add to it, but the Bop team has been responsive in sorting out those issues.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder and CEO. Connamara Technologies provides a platform, EP3, to enable companies to develop electronic exchanges. The technology is similar to the technology used by the largest global stock and derivatives exchanges. Connamara Technologies was spun out of Connamara Systems, a software engineering services firm specializing in financial technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design?

We hired Bop to design and implement a web site for the newly formed company, Connamara Technologies, a B2B product company. A few challenges existed.

1. the product is very specialized.
2. The product is very technical
3. The product is very expensive
4. we wanted a website that attracted high quality leads via solid SEO.
5. we were on a tight timeline (4 months)

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for review of B2B webdesign firms. We wanted a firm that understood that the number of "clicks" is not as important as the quality of "clicks". We looked at the portfolio of work that the firm had produced.

Describe the project in detail and walk through the stages of the project.

We had a couple of sales calls. Through those calls we found that BOP was a good fit. There was a kickoff call where Bop laid out the project plan and introduced the team. We were given a questionnaire to complete. Once that was completed Bop went away for a couple of weeks to create the initial homepage, logo, sitemap design based on our responses in the questionnaire.

We gave feedback on the designs. Bop returned with updated designs based on our feedback. We approved the design. We then went through a content creation process based on the sitemap. We would provide a draft copy and Bop would then edit the copy for pizzazz and consistent voice.

How many resources from the vendor's team worked with you, and what were their positions?

At least 5 or 6 each with a different focus during the different project phases.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were provided with a brand guide that has helped us develop new and consistent marketing materials. email signatures, linkkedin profiles. Our website is clean and presents our value is a non-technical way. The leads we are seeing are of high quality.

How effective was the workflow between your team and theirs?

Bop kept us on task. They were very clear as to what they needed from us to be successful and when they needed it to keep us on schedule. the meetings were efficient and ran on schedule.

What did you find most impressive or unique about this company?

We found that the designers and copy editors were able to understand our product, its value, and get a grasp for the arcane language used by this part of the financial technology industry. We did not need to "educate" the Bop team. They took it upon themselves to get up to speed.

Are there any areas for improvement or something they could have done differently?

Nothing. they nailed it. We are using them for a website refresh for another company we own.

BACKGROUND

Please describe your company and your position there.

Company provides platform for ecommerce brands. I am a marketing director here and was in charge of our website redesign. Vetting out agencies, managing project and then managing website post launch.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design, and what were your goals?

We were in need of a brand new website that would clearly communicate to visitors what we offered as well as generate leads for our sales team.

SOLUTION

How did you select this vendor and what were the deciding factors?

Bop showed a clear history of success designing and building websites for businesses that would generate leads. They "spoke our language" and needed very little guidance of what we were wanting to achieve with a new website. Also, as far as pricing, they couldn't be beat.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our project began with a kick off meeting with our main internal contacts for the project. The Bop team defined their team and what their roles were and provided us a Smartsheet outlining the entire project including dates so we could see exactly what was going to be done when.

They also were able to clearly communicate the fact that all dates were dependent upon our team sticking to the deadlines assigned to us. Bop also set up weekly calls so we always had a chance to ask questions, clarify needs, etc. Our assigned project manager, Jess, was also very responsive when it came to any inquiries we sent via email, we never waited more than 24 business hours to get a response. Throughout the process we were given access to GatherContent to provide feedback on the content they wrote as well as BugHerd to provide feedback on the test site prior to launch.

How many people from the vendor's team worked with you, and what were their positions?

We primarily worked with 6 of Bop's team members to get our site launched. Our assigned project manager, a brand and content manager, copywriter, art director, web development director as well as one of the co-owner's of the company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We launched our new site a week ago so we don't have any measurable outcome yet. However, we have heard from many internal team members how amazing the site is. Not just visually, but how well it communicates to visitors what we do (a major issue in our previous site).

Describe their project management style, including communication tools and timeliness.

We primarily relied on email to work with our project manager but we also had access to the Smartsheet she had created outlining the entire project with deadlines. We also had weekly meetings scheduled with the key team members depending on where we were in the project to ensure we always had an opportunity to discuss any questions we might have. Everyone we reached out to on the team was very responsive, responding within 24 business hours. And if someone were out of the office their out of office message made it very clear who to reach out to in their absence.

What did you find most impressive or unique about this company?

Responsiveness, ability to grasp our offering even though it wasn't all ironed out before we started working with Bop, their patience when we didn't always have everything they needed at the date it was requested, their ability to communicate their reasoning for certain decisions (copy, design, implementation, etc.). Plus, everyone we worked with was clearly an expert in their role and so pleasant to interact with.

Are there any areas for improvement or something they could have done differently?

Nope. I've worked with other agencies in the past and working with Bop was an extremely better experience.

BACKGROUND

Please describe your company and your position there.

We are a healthcare engagement company that provides programs for healthcare organizations to outreach and connect with their members and patients to educate, communicate, and drive healthy behavior. I am the Demand Generation Marketing Director, so I was directly involved with the website refresh we did with Bop in 2022.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design, and what were your goals?

We had recently acquired another company, changed our positioning, and gave our branding a refresh. As such, we needed to update our website's positioning, structure, and look/feel.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Bop because we had worked with them previously for web development and design and had a good experience, so we knew they were familiar with how our site was built and with our team.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our team worked internally to produce content and design mock ups for key pages of the website. We handed those over to Bop who then applied those designs to the remaining pages (about 10) and built the new website. They implemented Elementor onto our WordPress site, which gave us more flexibility on internal updates, and they integrated our HubSpot forms onto our WP site. We then worked through edits and revisions and launched.

How many people from the vendor's team worked with you, and what were their positions?

We had about 3 main people who worked with us throughout the Project: Dana Marie Adams, Project Manager; Tim Shadduck, Website Success Manager; Emily Proctor, Web Development Director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It has been 60 days since our website launch and we've so far seen a good uptick in traffic. We're waiting to see if that levels out or drops again to fully evaluate the results of the refresh.

Describe their project management style, including communication tools and timeliness.

They managed the project very well. We always knew where we were on our plan, they gave updated deadlines and timelines as we missed deadlines because of internal blockers, and they stuck on schedule for the most part the whole way through.

What did you find most impressive or unique about this company?

They were easy to work with. With vendors, it can sometimes be hit or miss with the level of quality you get with their work or the ease of working with them, but Bop was a pleasant experience. We worked well together. We hit our website launch deadline right on the dot, and they were responsive and helpful the whole way through. We will use them again for our next website project.

Are there any areas for improvement or something they could have done differently?

There were a few edits that I had to give multiple times before they were addressed. Everything got done in the end, though.

BACKGROUND

Please describe your company and your position there.

I am the Global Marketing Manager of CNW. For more than 36+ years, clients worldwide have trusted CNW to move their most time sensitive cargo quickly, safely and efficiently. But what really makes us different lies in our company DNA: exceeding your expectations with every interaction. Our professional team of expedited international shipping experts are available any hour and day of the year (that’s right, even holidays), working tirelessly to ensure your shipment reaches its destination safely – and faster than you ever thought possible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design?

Our website was created about 5 years ago. it was outdated and didnt reflect the level of service that we provide via the website. We give a boutique service to all our clients and invest in technology, we wanted the new website to transmit the same level of expertise combining tech and innovated features.

SOLUTION

How did you select this vendor and what were the deciding factors?

we have been working with bop for the last years and we have seen what amazing job they did for other companies with their new website development and design. We knew that they are a perfect fit for this mission!

Describe the project in detail and walk through the stages of the project.

We had pre project meetings and brainstorming, I knew what I was looking for but lacked the knowledge and the design point of view. BopDesign were at my disposal all over the process, we had several meeting for each feature and they were truly hands of for every request and small change! They shared with me variety of options and advised on the best solution for us.

How many resources from the vendor's team worked with you, and what were their positions?

We had a project manager, Content Writer, Web Development Director and Bobdesign's Business principal

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Website came out amazing and we had very positive feedbacks from our internal teams, founder and clients! we have achieved what we were looking for and with the rebranding we feel that it's a perfect match with our values.

How effective was the workflow between your team and theirs?

It was easy to communicate with the project manager and she ensured that every our request was executed and she was very responsive! the workflow was smooth and we were updated at every single step.

What did you find most impressive or unique about this company?

I was blown away by how Bop understands our needs and whatever idea I had in mind they came up with several options and a solution! it let us to have a brand new website and you can see starting from the home page what and amazing job they have done!

Are there any areas for improvement or something they could have done differently?

all was smooth!

BACKGROUND

Please describe your company and your position there.

I am a Founder at Outcome Security, a cybersecurity startup focused on building Software-as-a-Service (SaaS) solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design, and what were your goals?

As part of creating Outcome Security's online presence we needed a website built from scratch. We were looking to differentiate ourselves from the rest of the market in terms of how we were preventing ourselves, our company, and our product. This website is one of our foundational pieces to build a sales and marketing funnel

SOLUTION

How did you select this vendor and what were the deciding factors?

We compared Bop with several other website vendors with different strengths/weaknesses. We chose Bop due to their previous projects and their focus on making their websites a functional part of creating and driving leads for the business.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial kickoff meeting to describe what we were looking for broadly, for the project. Bop delivered us two radically different designs for how the website would function and be laid out. From there, as they were building the website Bop provided us with a general questionnaire as well as follow-up meetings to talk through our company's value propositions and what pieces we wanted to emphasize from an SEO perspective.

Bop created the initial marketing copy at our direction and we went through several rounds of revisions while the website was being constructed. Bop also advised and assisted us on setting up the hosting provider we should use for the final product. We ended up using Pantheon and CloudFlare for hosting and CDN services, respectively.

How many people from the vendor's team worked with you, and what were their positions?

We worked with about 5-6 people throughout the project, including content teams, design teams, Bop's founders, and their technical teams.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Reaction to the new website has been very positive, and customer reaction around how our website stands out from competitors has been encouraging.

Describe their project management style, including communication tools and timeliness.

Bop's cadence was generally weekly or bi-weekly, depending on the phase of the project, but they were always available to attend to our questions, concerns, and requests. Towards the end of the process, when we were finalizing the website, Bop used a combination of BugHerd and Adobe XD to make it easy for us to provide direct feedback and discussion around specific parts of the website.

What did you find most impressive or unique about this company?

The emphasis from day 1 about maximizing business value and lead generation from the website was appreciated. Additionally, the use of AdobeXD and Bugherd for specific website feedback was extremely useful.

Are there any areas for improvement or something they could have done differently?

We slipped slightly on our original projections for when the project would be finished. While this wasn't a big deal, communication about what was causing schedule changes would have been helpful.

BACKGROUND

Please describe your company and your position there.

I worked with the BOP Design team at a multi-disciplinary engineering company as the Director of Communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design, and what were your goals?

We hired BOP Design to redesign and develop a new company website. The company had not had a new website in 10+ years so not only did we need a new and compelling interface that would drive prospective clients and employees into the site and look impressive, but also all new content.

Our goal was to have a modern, contemporary feeling website that spoke to

• our long-standing success/credibility in the industry across many disciplines, 
• our innovative project approach and expertise
• our overall company culture (to communicate our integrity and tenure of employees to clients, drive recruiting and retention efforts with employees).

We also hoped to increase lead generation on project opportunities coming in through our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed several vendors and BOP Design stood out amongst the rest for their impressive case studies/portfolio, high level of responsiveness, technical expertise, professionalism, and ability to lead a project like ours with lots of internal stakeholders.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

BOP Design led us through all the phases of building a new website, from wire framing, to design mock-ups, to content/copy, and more. We also went through a process to optimize our website and drive high SEO/future lead generation, including redoing our internal process of how leads were shared from the site internally.

The entire website overhaul process was robust and we would have been lost without their expertise, talent, and leadership.

How many people from the vendor's team worked with you, and what were their positions?

We were very impressed with the team at BOP Design. We had a clear point-of-contact to work with directly who was extremely responsive, but also got exposure in meetings to a broader team of leaders, designer, developers, writers, etc.

This worked really well for us as we always had someone we could quickly get global updates from as a single primary contact, but also had the opportunity to speak directly to the team that were hands-on working on the project from a technical perspective when key ideas were conceptualized (so we never once had issues with miscommunications from our vision/needs being passed through too many sources).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had a ton of positive feedback from both internal stakeholders (executive leadership, staff, etc.) and external stakeholders (clients, industry colleagues, etc.). We had an increase in not only site traffic, but also active lead generation coming in through the site.

We also now have an internal team of employees that are trained by BOP Design on how to do many content updates to the website independently, which is really helpful from both a cost and time efficiency standpoint.

Describe their project management style, including communication tools and timeliness.

I can't say enough about the customer service and responsiveness of the BOP Design team. From the first interview to post-launch, they were extremely professional, informative, communicative, and supportive.

They also were a lot of fun to work with; I don't have a bad thing to say about anyone on their team and they made a daunting process feel really doable and exciting.

What did you find most impressive or unique about this company?

The website now is in a different stratosphere than what it was before working with BOP Design. They not only delivered a superior product, but presented an all-star team to work with us and guide us through this process.

Their team was more responsive than any other vendor I've worked with in my career. The training they provided at the end of the project was incredibly helpful and shows the character of their business (that they wanted us to be self-sustaining post-launch).

Are there any areas for improvement or something they could have done differently?

We didn't have a single bad experience with BOP Design throughout this process. I wouldn't change a thing.