sales promotion representativeとは 意味・読み方・使い方

To provide a cost-advantageous method which minimizes and eliminates when possible expenditures related to medium sales promotion and distribution while making personal contact with a potential customer through a sales representative and motivating the sales representative to promote sales of products by direct marketing.例文帳に追加

直接市場取引が販売代理業者を通して潜在的顧客と個人的接触を行い且つ販売代理業者に製品を販売促進することを動機付ける一方中位の販売促進及び配給と関連した費用を最小にしそして可能な場合排除するコスト面で有効な方法を提供する。 - 特許庁

Differentiation by SMEs through development of new products was examined in Section 3, and there it was found that, unlike large enterprises, a high proportion of SMEs engaged in sales promotion activities that were targeted more at individual customers, such as "top-level sales by representative" and "word-of-mouth communication" (Fig. 2-1-85).例文帳に追加

第3節で中小製造業の新製品開発による差別化行動をみてきたが、販売促進活動においても中小企業と大企業では異なり、中小企業では「代表者へのトップセールス」「口コミ」等の個別顧客を意識した販売促進活動が行われる割合が高い（第2-1-85図）。 - 経済産業省