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Research & Guides

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FEATURED

Moments that Mattered: Q4 2025

The Stories and Signals that Moved Audiences

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Recent Guides

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Mindset
Mindset
Mindset

Moments that Mattered: Q4 2025

Explore quarterly shifts in culture and audience behavior with data driven insights that help brands understand what moved people

Download Guide
Digital Advertising
Digital Advertising
Digital Advertising

デジタル広告における消費者意識調査

消費者が今、求めているのは「プライバシーに配慮した広告」。 そして、マーケターにとって最も頼れる存在は「コンテキスト広告」です。 その理由と背景を、調査データから読み解きます。

Download Guide
Digital Advertising
Digital Advertising
Digital Advertising

Australian Digital Advertising 2025 Pulse Check

See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.

Download Guide
Connected TV
Connected TV
Connected TV

GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks

Our CTV overlay unit, In-Video, beat ad fatigue to engage consumers, offering a new innovative solution to brands.

Download Guide
Creative
Creative
Creative

Why Creative is the New Frontier in Attention-Led Campaigns

Good ad creative converts. Get all the top tips on how you can use it to meet and exceed your campaign goals.

Download Guide
In-Game Advertising
In-Game Advertising
In-Game Advertising

Frameplay Network Insights

Frameplay's audience insights, analyzed by Transunion®, gives an overview of gamer habits and interests across Frameplay's network of games.

Download Guide
Digital Advertising
Digital Advertising
Digital Advertising

Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

This report dives deep into consumer behavior, growth strategies and adapting marketing efforts during a recession.

Download Guide
Cookieless Advertising
Cookieless Advertising
Cookieless Advertising

Navigating the Age of Uncertainty

This guide delves deep into this new digital advertising landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

Download Guide
Mindset
Mindset
Mindset

The Mindset Matrix™

The Blueprint for the Future of Digital Advertising: Capturing a person’s active frame of mind through a combination of creative, context and consumer attention.

Download Guide
Connected TV
Connected TV
Connected TV

Breaking Through:

New Research Finds that Overlay Ads are 4x More Memorable than Video Ads.

Download Guide
Contextual Advertising
Contextual Advertising
Contextual Advertising

Contextual Advertising Awareness Still Has a Long Way to Go

How familiar are you with Contextual Advertising? The death of cookies is pushing the ad tech industry toward this powerful advertising alternative.

Download Guide
Mindset
Mindset
Mindset

Mindset Matters:

New Research Highlights the Importance of Consumer Mindset in Contextual Targeting

Download Guide
Contextual Advertising
Contextual Advertising
Contextual Advertising

The Contextual Edge in the Age of Attention

New Study Proves that GumGum’s Contextual Solutions Increase Ad Viewability & Brand Recall

Download Guide
Contextual Advertising
Contextual Advertising
Contextual Advertising

New Study Finds Contextual Targeting Delivers Great ROAS

GumGum commissioned Forrester Consulting to conducted a Total Economic Impact™ (TEI) on the financial impact of GumGum's advertising strategies.

Download Guide
High-Impact Ads
High-Impact Ads
High-Impact Ads

State of the Industry:

See examples of successful rich media ads and associated campaigns. Learn what role choosing the right ad format had to play in them.

Download Guide
Contextual Advertising
Contextual Advertising
Contextual Advertising

The Total Economic Impact of GumGum's In-Image and In-Screen Advertising Solutions

Learn the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising with GumGum.

Download Guide
Creative
Creative
Creative

The Rise of the Visual Web

Learn everything you need to know about the impact that today’s image-centric culture has on marketing and why visual marketing is so important.

Download Guide
Publisher
Publisher
Publisher

What do Publishers Think of the Emerging Forms of Advertising?

Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.

Download Guide
Digital Advertising
Digital Advertising
Digital Advertising

Building the Marketing Organization of the Future

Fortune 500 brands predict what the marketing organization of the future will look like.

Download Guide
Creative
Creative
Creative

Reimagining Advertising

Learn how today’s leading creative thinkers from companies like Walmart, Ogilvy & Mather Group, OMD and Xaxis would reinvent classic ad campaigns.

Download Guide
Contextual Advertising
Contextual Advertising
Contextual Advertising

The Straightforward Guide to In-Image Advertising

Learn how brands like T-Mobile, Lufthansa and Snickers can use In-Image advertising to exceed their marketing goals.

Download Guide
Programmatic Advertising
Programmatic Advertising
Programmatic Advertising

Erase the Skip Button

Pre-roll ads don't have to be annoying. It's not the ad, it's the execution. Learn how improved targeting and creativity can increase CTR and virtually erase the skip button.

Download Guide
Creative
Creative
Creative

The Visual SUPR Highway

See how auto brands like Volvo, MINI Cooper and Audi are using virtual reality (VR) to create visually driven ads to market their products. Articles, interviews and how-to's.

Download Guide
AI
AI
AI

AI and Marketing

13 examples of how you've actually been using AI all along. Serge Belongie talks AI, Alexa’s post-voice future and Warby Parker AR glasses.

Download Guide
Brand Safety
Brand Safety
Brand Safety

BrandRX

An alarming 75 percent of brands reported at least one brand-unsafe exposure in the past year. Download this guide on how to limit brand safety risks.

Download Guide
Programmatic Advertising
Programmatic Advertising
Programmatic Advertising

Give Consumers What They Want

VP of Innovation and Entrepreneurship at L'Oreal offers mobile advertising advice for publishers and advertisers.

Download Guide
AI
AI
AI

How AI Will Change Every Job in Media

This guide covers exactly what is happening in your world, as we get to the bottom of how AI is taking over businesses in the next five years.

Download Guide
High-Impact Ads
High-Impact Ads
High-Impact Ads

The Express Guide to In-Image Ads

How publishers can make the most of in-image ads. Get advice on monetizing web content while maintaining a positive user experience.

Download Guide
AI
AI
AI

The Straightforward Guide to Visual Intelligence

This guide to visual intelligence includes useful tips and case studies on how to capitalize on emerging visual formats.

Download Guide
Creative
Creative
Creative

Zap! Pow!

In a future world a new Superhero helps readers learn 3 ways visual marketing can be used to improve your offer and hold user attention longer than ever.

Download Guide
Contextual Advertising
Contextual Advertising
Contextual Advertising

Hyper-Contextual: The New Frontier

Learn how contextual targeting uses computer vision technology to deliver hyper-targeted messages while protecting brands and user privacy.

Download Guide
Contextual Advertising
Contextual Advertising
Contextual Advertising

Seen & Unseen:

Real-life examples from Maybelline, Canon, Nike and Jaguar of how computer vision in advertising reduces contextual irrelevance and brings in real interested customers.

Download Guide
Brand Safety
Brand Safety
Brand Safety

The Brand Safety Crisis One Year Later

In this brand safety survey, 60 percent of surveyed professionals said brand safety is a serious problem for their marketing efforts. Learn what they are doing about it.

Download Guide
Brand Safety
Brand Safety
Brand Safety

BrandRX 3.0 Roadshow:

This study shows how brand and advertising agency executives are moving to computer vision to protect their brands from "iffy" ad environments.

Download Guide
Creative
Creative
Creative

Video interrupted

Learn how a different approach to in stream ads can reduce the number of times users click "Skip Ad". How marketers can create more engaging ads.

Download Guide
Contextual Advertising
Contextual Advertising
Contextual Advertising

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

Learn how GumGum works with leading neuroanalytics company SPARK Neuro to explore consumers’ neural and emotional reactions to contextual advertising within online media.

Download Guide
Contextual Advertising
Contextual Advertising
Contextual Advertising

Understanding Contextual Relevancy and Efficiency

Dentsu Aegis Network compares four of the top contextual intelligence vendors to better understand the overall effectiveness of behavioral targeting.

Download Guide
AI
AI
AI

Art.ificial

We devised a test to see just how close artificial intelligence can come to the human creative process. Can AI art rival human created art?

Download Guide

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Research
Dec 10, 2025

Moments that Mattered: Q4 2025

The Stories and Signals that Moved Audiences

Explore quarterly shifts in culture and audience behavior with data driven insights that help brands understand what moved people

Read More
Research
Feb 28, 2025

デジタル広告における消費者意識調査

消費者が今、求めているのは「プライバシーに配慮した広告」。 そして、マーケターにとって最も頼れる存在は「コンテキスト広告」です。 その理由と背景を、調査データから読み解きます。

Read More
Research
Jan 29, 2025

Australian Digital Advertising 2025 Pulse Check

See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.

See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.

Read More
Guide
Jun 4, 2024

GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks

Our CTV overlay unit, In-Video, beat ad fatigue to engage consumers, offering a new innovative solution to brands.

Our CTV overlay unit, In-Video, beat ad fatigue to engage consumers, offering a new innovative solution to brands.

Read More
Guide
May 4, 2023

Why Creative is the New Frontier in Attention-Led Campaigns

Good ad creative converts. Get all the top tips on how you can use it to meet and exceed your campaign goals.

Read More
Research
Apr 19, 2023

Frameplay Network Insights

Reach your target audience with intrinsic in-game advertising

Frameplay's audience insights, analyzed by Transunion®, gives an overview of gamer habits and interests across Frameplay's network of games.

Read More
Guide
Oct 20, 2022

Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

This report dives deep into consumer behavior, growth strategies and adapting marketing efforts during a recession.

Read More
Guide
Sep 20, 2022

Navigating the Age of Uncertainty

How to Future-Proof Your Marketing Strategy

This guide delves deep into this new digital advertising landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

Read More
Guide
Sep 2, 2022

The Mindset Matrix™

The Blueprint for the Future of Advertising

The Blueprint for the Future of Digital Advertising: Capturing a person’s active frame of mind through a combination of creative, context and consumer attention.

Read More
Guide
Apr 27, 2022

Breaking Through:

Moving Beyond the Commercial Break on CTV

New Research Finds that Overlay Ads are 4x More Memorable than Video Ads.

Read More
Guide
Jan 24, 2022

Contextual Advertising Awareness Still Has a Long Way to Go

How familiar are you with Contextual Advertising? The death of cookies is pushing the ad tech industry toward this powerful advertising alternative.

Read More
Research
Nov 10, 2021

Mindset Matters:

Deconstructing Contextual Video

New Research Highlights the Importance of Consumer Mindset in Contextual Targeting

Read More
Guide
Oct 31, 2021

The Contextual Edge in the Age of Attention

New Study Proves that GumGum’s Contextual Solutions Increase Ad Viewability & Brand Recall

Read More
Research
Oct 29, 2020

New Study Finds Contextual Targeting Delivers Great ROAS

GumGum commissioned Forrester Consulting to conducted a Total Economic Impact™ (TEI) on the financial impact of GumGum's advertising strategies.

Read More
Guide
Oct 26, 2020

State of the Industry:

The Definitive Ad Format Scorecard

See examples of successful rich media ads and associated campaigns. Learn what role choosing the right ad format had to play in them.

Read More
Research
Oct 26, 2020

The Total Economic Impact of GumGum's In-Image and In-Screen Advertising Solutions

Learn the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising with GumGum.

Read More
Guide
Oct 23, 2020

The Rise of the Visual Web

And why it's Changing Everything (again) for Marketers

Learn everything you need to know about the impact that today’s image-centric culture has on marketing and why visual marketing is so important.

Read More
Guide
Oct 23, 2020

What do Publishers Think of the Emerging Forms of Advertising?

Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.

Read More
Guide
Oct 22, 2020

The Straightforward Guide to In-Image Advertising

Learn how brands like T-Mobile, Lufthansa and Snickers can use In-Image advertising to exceed their marketing goals.

Read More
Research
Oct 22, 2020

Building the Marketing Organization of the Future

Fortune 500 brands predict what the marketing organization of the future will look like.

Read More
Guide
Oct 22, 2020

Reimagining Advertising

Learn how today’s leading creative thinkers from companies like Walmart, Ogilvy & Mather Group, OMD and Xaxis would reinvent classic ad campaigns.

Read More
Guide
Oct 20, 2020

Erase the Skip Button

Pre-roll ads don't have to be annoying. It's not the ad, it's the execution. Learn how improved targeting and creativity can increase CTR and virtually erase the skip button.

Read More
Guide
Oct 6, 2020

The Visual SUPR Highway

See how auto brands like Volvo, MINI Cooper and Audi are using virtual reality (VR) to create visually driven ads to market their products. Articles, interviews and how-to's.

Read More
Guide
Oct 2, 2020

Give Consumers What They Want

Mastering Mobile Advertising

VP of Innovation and Entrepreneurship at L'Oreal offers mobile advertising advice for publishers and advertisers.

Read More
Guide
Oct 2, 2020

AI and Marketing

13 examples of how you've actually been using AI all along. Serge Belongie talks AI, Alexa’s post-voice future and Warby Parker AR glasses.

Read More
Guide
Oct 2, 2020

How AI Will Change Every Job in Media

This guide covers exactly what is happening in your world, as we get to the bottom of how AI is taking over businesses in the next five years.

Read More
Guide
Oct 2, 2020

Zap! Pow!

Image recognition is the new superpower for marketers.

In a future world a new Superhero helps readers learn 3 ways visual marketing can be used to improve your offer and hold user attention longer than ever.

Read More
Research
Oct 2, 2020

BrandRX

The New Brand Safety Crisis

An alarming 75 percent of brands reported at least one brand-unsafe exposure in the past year. Download this guide on how to limit brand safety risks.

Read More
Guide
Oct 2, 2020

The Straightforward Guide to Visual Intelligence

This guide to visual intelligence includes useful tips and case studies on how to capitalize on emerging visual formats.

Read More
Guide
Oct 2, 2020

The Express Guide to In-Image Ads

Publisher's Edition

How publishers can make the most of in-image ads. Get advice on monetizing web content while maintaining a positive user experience.

Read More
Guide
Oct 1, 2020

Hyper-Contextual: The New Frontier

Learn how contextual targeting uses computer vision technology to deliver hyper-targeted messages while protecting brands and user privacy.

Read More
Research
Sep 30, 2020

The Brand Safety Crisis One Year Later

In this brand safety survey, 60 percent of surveyed professionals said brand safety is a serious problem for their marketing efforts. Learn what they are doing about it.

Read More
Guide
Sep 30, 2020

Seen & Unseen:

How Marketers Use Computer Vision

Real-life examples from Maybelline, Canon, Nike and Jaguar of how computer vision in advertising reduces contextual irrelevance and brings in real interested customers.

Read More
Guide
Sep 29, 2020

BrandRX 3.0 Roadshow:

Moving Brands Beyond the Block List

This study shows how brand and advertising agency executives are moving to computer vision to protect their brands from "iffy" ad environments.

Read More
Research
Sep 29, 2020

Video interrupted

Learn how a different approach to in stream ads can reduce the number of times users click "Skip Ad". How marketers can create more engaging ads.

Read More
Research
Sep 28, 2020

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

Learn how GumGum works with leading neuroanalytics company SPARK Neuro to explore consumers’ neural and emotional reactions to contextual advertising within online media.

Read More
Research
Sep 28, 2020

Understanding Contextual Relevancy and Efficiency

Dentsu Aegis Network compares four of the top contextual intelligence vendors to better understand the overall effectiveness of behavioral targeting.

Read More
Research
Sep 22, 2020

Art.ificial

We devised a test to see just how close artificial intelligence can come to the human creative process. Can AI art rival human created art?

Read More
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