In 2017, the charitable giving amount in the U.S. reached $390 billion. Of that amount, 72% came from individual donors. This is just one reason why your donation page is the one of the most important pages on your nonprofit’s site. But how do you optimize it to make sure that you’re encouraging as many people as possible to convert? We’ve done some research and put together 21 different elements that you can A/B test on your donation page.
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