Consumer & Shopper Insights
OBSERVE BEHAVIORS.
GROW BRAND.
From ChatGPT to Checkout: Explore 4 billion monthly buyer signals with AI
Trusted by Global Leaders
Connected
Location Intelligence
GPS-verified location monitors all brick-and-mortar store traffic and can create custom geo-fences like billboards, transit stations, and more.
ChatGPT Convos
Get immediate insights into millions of ChatGPT convos to understand how AI influences purchase decisions and brand discovery.
Store Visit Attribution
Validated foot traffic data shows exactly which stores consumers visit, how long they stay, and their complete cross-shopping behavior across retailers.
Web Behavior Tracking
Full visibility into browsing sessions including sites visited, time spent, search queries, and the path from discovery to conversion.
App Usage Intelligence
See which apps consumers use, when they open them, session duration, and how mobile apps fit into their overall shopping journey.
Purchase Verification
Receipt-level transaction data from Amazon and Gmail email receipts with SKU details, pricing, and store location—connecting the full path to purchase.
Behavioral Triggered Surveys
Surveys automatically deploy in real-time based on real behaviors—visiting a location, or using an app—capturing feedback at the very point of emotion.
Rich Consumer Insights
Combine behavioral data with survey responses to understand the 'why' behind consumer actions with validated, first-party data.
- 27, Female
- Black
- $120K Income
- B.A. Degree
Saw Billboard Ad
Drove by a beauty ad on Sunset Blvd
Location Intelligence
GPS-verified location monitors all brick-and-mortar store traffic and can create custom geo-fences like billboards, transit stations, and more.
Asked AI
ChatGPT for best value makeup
ChatGPT Convos
Get immediate insights into millions of ChatGPT convos to understand how AI influences purchase decisions and brand discovery.
Store Visits
Visited Sephora & Ulta Beauty
Store Visit Attribution
Validated foot traffic data shows exactly which stores consumers visit, how long they stay, and their complete cross-shopping behavior across retailers.
Browsed Online
Products at sephora.com
Web Behavior Tracking
Full visibility into browsing sessions including sites visited, time spent, search queries, and the path from discovery to conversion.
Used App
Opened Ulta Beauty app
App Usage Intelligence
See which apps consumers use, when they open them, session duration, and how mobile apps fit into their overall shopping journey.
Made Purchase
Foundation, Mascara, & more
Purchase Verification
Receipt-level transaction data from Amazon and Gmail email receipts with SKU details, pricing, and store location—connecting the full path to purchase.
Survey Sent
Triggered by purchase
Behavioral Triggered Surveys
Surveys automatically deploy in real-time based on real behaviors—visiting a location, or using an app—capturing feedback at the very point of emotion.
Survey Done
Feedback collected
Rich Consumer Insights
Combine behavioral data with survey responses to understand the 'why' behind consumer actions with validated, first-party data.
- 27, Female
- Black
- $120K Income
- B.A. Degree
MFour has the only "connected journeys" consumer data set of its kind. DANI™ provides instant insights that would otherwise take untold man-hours.
Meet DANI™
Earth's most advanced AI market research assistant for instant insights across billions of behavioral events. No data wrangling required — just natural language queries.
Top 10 eCommerce Apps Used in First 30-min After Costco Arrival
Key Insights:
- •Amazon Shopping generates double the sessions than the second-place Temu
- •Chinese e-commerce apps (Temu, Shein, AliExpress) show strong adoption with 88.5M combined sessions
- •Traditional retailers (Walmart, Target) maintain significant mobile presence with 38.9M combined sessions
- •Cashback/rewards apps (Pogo, Ibotta) demonstrate the popularity of incentivized shopping
The data shows shoppers primarily using eCommerce apps known for cost efficiency, suggesting they're researching products/prices during their initial shopping moments.
Head-to-Head Brand Reports
DANI generates comprehensive competitive intelligence reports powered by real consumer behavior data.
Trigger Surveys from Real Behaviors
For deeper insights, trigger surveys based on real behaviors like GPS-verified location visits or other behaviors like mobile web visits, app usage, and receipts.
From Zero to Hero in 60 Seconds
See how easy it is to ask DANI your first question and unlock instant insights across billions of consumer behavioral events.
No credit card required. Start exploring insights immediately.
Comparative Analysis of Consumer Intelligence Platforms
A systematic evaluation of data coverage across leading market research providers, measuring capability breadth and first-party data integration.
Coverage Matrix
| Variable | MFour | Numerator | Foursquare | Sensor Tower | Similar Web | Kantar |
|---|---|---|---|---|---|---|
📊Survey Data | ||||||
👥Demographics | ||||||
🧾Receipts | ||||||
📍Location | ||||||
🌐Web Traffic | ||||||
📱App Usage | ||||||
💬ChatGPT Convos | ||||||
✨AI Analyst (DANI™) | ||||||
⚡Behavior Triggered Surveys | ||||||
| Coverage Score | 9/9 | 3/9 | 2/9 | 2/9 | 2/9 | 2/9 |
Distribution
Key Findings
Only MFour presents a connected view of the consumer across multiple channels.
Unique capabilities include ChatGPT conversation data — unavailable from any competitor.
First-party data collection from verified consumers provides higher accuracy and deeper insights.
MFour Data Specifications
Survey Data
Custom questionnaires deployed to validated consumers to support psychographic profiling.
Demographics
First-party verified attributes including age, gender, income, and household composition.
Receipts
SKU-level purchase data from Amazon transactions + email receipts from Gmail.
Location
GPS-validated foot traffic mapped to brick-and-mortar stores + custom geo-fencing for billboards and more.
Web Traffic
Browser-level behavioral signals including web domains, session duration, and conversion paths.
App Usage
Mobile application engagement metrics, session frequency, and in-app behaviors across IOS and Android.
ChatGPT Convos
Opted-in ChatGPT conversation transcripts with PII scrubbed, revealing authentic consumer intent and decision-making.
AI Analyst (DANI™)
Go from natural language queries to insights in seconds. DANI fetches answers across billions of parameters — no data team required. Simply describe the information you want to know and watch DANI go to work and return with answers and data visualizations instantly.
Behavior Triggered Surveys
Trigger surveys in real-time based on real consumer behaviors — store visits, app usage, or website domains visited, etc. Capture feedback at the "Point of Emotion" when context is fresh and insights are most actionable.
Wire DANI
Into Everything
Developers can access DANI™ programmatically via HTTP API or MCP server. Plug DANI into your AI agent stack and query millions of online and offline behavioral events happening daily at scale.
api.mfour.com/v1/dani/query{ "query": "Top eCommerce apps used within 15 min of arriving at Costco" }
{ "response": { "answer": "Top eCommerce apps near Costco...", "charts": [...], "tables": [...], "citations": [...] }, "metadata": { "tokens": 181259 } }
# Query consumer behavior signals curl -X POST https://api.mfour.com/v1/dani/query \ -H "Authorization: Bearer YOUR_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "query": "Top eCommerce apps used within 15 min of arriving at Costco", "filters": { "demographic": { "age": "25-34", "gender": "female" }, "timeframe": "last_30_days" } }' # Response { "response": { "answer": "Top eCommerce apps used within 15 min...", "charts": [ { "type": "bar", "title": "Top Apps by Sessions", "spec": "..." } ], "tables": [ { "title": "App Breakdown", "columns": ["App", "Sessions"], "data": [...] } ], "citations": [ { "id": "cs_78e4c67b...", "source": "Behavioral Data" } ], "data_context": { "sample_size": 15420, "coverage_multiplier": "2.3x", "modalities_used": ["app_usage", "location"] } }, "metadata": { "tokens": 181259, "tools_used": ["Survey_Data", "data_to_chart"], "query_id": "01bd7890-0406-d123-0022-b787aa5678ef" } }
Beyond AI: The Full MFour Ecosystem
While DANI can show you what consumers do, MFour survey products can tell you what they say.
Survey Products
From full white-glove service from the MFour market research team to self-serve DIY, MFour's proven survey methodologies delivers insights across a dozen+ methodologies.
Ethical Practices
Learn about ethical, fair trade data practices and equitable compensation for the largest opt-in, first-party consumer panel in the U.S.
Customer Stories
Samsung uses MFour's location-triggered surveys to capture point-of-emotion shopper feedback across AT&T, T-Mobile, Verizon & Best Buy — turning GPS-verified insights into measurable sales lift.