BRAND
GuidelineS
Last update: May 06, 2025
We aim to make the Poe brand memorable, consistent, and adaptable while inspiring new ideas for continuous growth. This guide outlines best practices for using Poe brand assets.
To achieve optimal visibility and contrast, use the black wordmark on light-colored backgrounds. Conversely, use the white wordmark on dark-colored backgrounds, such as black or complex designs.
1.2MB
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Clear space
Clear space is essential for logo legibility and impact. It keeps the mark free from competing elements such as text or supporting graphics. This space represents the minimum safe distance that should always be observed.
Do
Primary version on a black background
Primary version on a white background
Secondary version on a gradient background
Tertiary version on a white background
Do not
Apply a color gradient to the symbol or letterform on a black background
Apply color gradient to the symbol or letterform on a white background
Apply black color on a gradient background
Apply solid color to the symbol side bars on a white background
Symbol usage
In smaller applications where the wordmark does not fit, use the symbol alone.
Do
Primary symbol (white) on a black background
Primary symbol (black) on a white background
Secondary symbol (white) on a gradient background
Do not
Apply primary symbol (white) directly on a gradient background
Apply primary symbol (black) directly on a gradient background
Apply a solid color to the symbol side layers on a gradient background
Primary colors
Poe purple
#5D5CDE
Poe purple alt
#2A2AA2
Pink
#E051ED
Purple Dark
#470089
Blue Dark
#123BC1
Blue Mid
#246BF9
Yellow
#F2C110
Green light
#1DDDAE
Secondary colors
Red
#F10D42
Orange
#FD5B2A
Green mid
#03774D
Blue light
#70F5FC
Pink light
#f8b6f0
Warm gray
#DDD8C2
Can't find what you are looking for? Contact the Poe team.