TR201618212A2 - A MARKETING SYSTEM - Google Patents

Abstract

SUMMARY OF THE INVENTION The present invention relates to a marketing system that uses incoming calls to the called device, the mobile device, as a means of marketing, and has a high success rate compared to conventional channels by integrating telephone calls.

Description

DESCRIPTION A MARKETING SYSTEM Technical Area This invention uses the mobile device as a marketing tool to call incoming calls to the called device. that the success rate can be increased with its integrated use into phone calls. It is about a marketing system that is higher than traditional channels. Prior Art Today, various mobile channels are used for marketing purposes. This The most common of the channels is SMS sending. This channel is very popular Its use has made users desensitized to incoming SMS. This is marketing It has pushed people who do it to search for new channels. Another marketing channel It is an MMS (multimedia Messaging Service) channel. Richer content than SMS The use of the said channel has been increasing in recent years. another one The telephone call, which is a marketing channel, is the marketing channel of the users themselves. It is a channel where he develops methods to get rid of his calls. Marketing Users receiving the call, senders of calls they do not want, devices or filters using network capabilities. This is pure marketing negatively affect the success of their campaigns.

In United States patent document USZOO7238443, a mobile device A method that provides access to the phone book is mentioned. Sender In this situation, the user can enter the data entry by accessing the directory of the mobile device at the receiving end. and available in variation.

Brief Description of the Invention The purpose of this invention is to create a mobile device that uses incoming calls as a marketing tool. to implement a marketing system.

Another aim of the invention is to achieve success by using it in an integrated way to phone calls. a marketing system in which the rate is higher than traditional channels is to perform.

Detailed Description of the Invention Attached "A marketing system" implemented to achieve the purpose of this invention shown in the figure and this figure; Figure 1 - The subject of the invention is the schematic view of a marketing system.

The parts shown in the figure are numbered one by one and the corresponding numbers are given below. 1. Marketing system Searched device telephone network management server data network marketing server The subject of the invention is a marketing system (1), - at least one called device (2), which has a phone book and can receive and end calls, - at least one telephone that enables the call to be established and forwarded to the called device (2) mains (3) - the phone number of the called device (2), where the phone book records are stored and managed at least one phone book management server (4) in sync with the phone book, - between the called device (2) and the phone book management server (4) at least one data network (5) in which synchronization is performed, and - the registration number of the call to be forwarded to the device (2) sought for marketing purposes, and the information of the product or service to be marketed for the registration and the new device (2) in the searched device. sending a request to the management server (3) to create or modify a record. and the information of the record created or changed by the initiation of the call. contains at least one marketing server (6) that makes it appear on the device (2).

In the preferred embodiment of the invention, there is a phone book on the sought device (2). It is a communication device that contains and receives calls. Placed on the sought device (2) The domain phone book is backed up on the management server (4) and stored on the management server. (4) is a phone book kept in sync with the phone book. therefore sought after a new registration or change to be made in the device (2) or the management server (4) will be reflected to the other side synchronously. sought after in preferred application the data network (5) between the device (2) and the management server (4), performs the data exchange for the synchronization process.

When the searched device (2) receives the call, it is sent by the marketing server (6). created or changed and reflected on the device as a result of the synchronization process. phone book record containing information about the marketing product or service shows it to the user. Display of information on the called device (2) It is not dependent on the answer. During the call notification to the called device (2) information is displayed to the user.

In the preferred application, the called device (2) can make the call to a fixed or mobile phone. receives a standard call carried over the network (3). Preferred In another application, the called device (2) carries the call over the data network (5). It receives it as a VoIP call. Called device (2) marketing server (6) voice or can also initiate a video call.

In the inventive system (1) the management server (4) the telephone from the marketing server (6) receives a request to create a ledger record. The marketing server (6) sends The phone book owner's number (Nl) in the device (2) in the request, the number of the entry (N2) to be added to the phonebook and the number to be added to the phonebook The information about the record (B) is included. Marketing server in preferred application (6) marketing in the name, profile picture and other profile fields as information The name, brand, logo etc. of the product or service in question. sends information.

In accordance with the request from the management server (4) from the marketing server (6), a phonebook for the number N2 in the phonebook of the number Nl on the server If there is no record, it creates a new record (B) with the information contained in the request.

Management server (4) N2 number in the phone book of the Nl number on the server If there is a phonebook entry for is changing. Management server (4) new registration or change made transmits its information to the marketing server (6). Management server (4) phone the change made in the ledger, the data exchange that takes place over the data network (5) Thanks to this, the synchronization process can be performed on the sought device (2) as well (2). is being completed. The management server (4) reports the result of the synchronization operation. It is transmitted by the marketing server (6) over the network (5).

Call for marketing purposes over the telephone network (3) of the marketing server (6), Start the dialed device (2) with the number Nl and in the caller part of the call. It allows N2 to take place. Marketing when the called device (2) receives the call created or modified by the server (6) and the synchronization process information of the product/service that is the subject of the marketing reflected to the searched device (2) as a result of The phonebook record containing it is displayed to the user.

In the system that is the subject of the invention (l), the sought device (2) answers the call, then the user may receive additional information about the product or service subject to marketing in different ways. In case the call is a voice call, the sought device (2) is the marketing product or It also transmits information about the service to the user via a voice recording. your call If it is video, the device (2) is related to the product or service that is the subject of the marketing. It transmits the information about it to the user via a video. a call center The person responsible for the product or service starts to talk to the user. transfers the information to the user via the sought device (2). In this case the marketing server (6) is integrated with the server of the relevant call center. This In this way, the marketing server (6) can make a call on behalf of the call center or directs the caller's leg of the outgoing call to the call center.

With the marketing system (1) that is the subject of the invention, the searched device (2), preferably a mobile device Incoming calls are used as a marketing tool. Invented system (1) success rate of marketing using integrated into phone calls higher than conventional channels.

Around these basic concepts, a marketing system (1) has many different applications can be developed, and the invention is illustrated by the examples described here. not limited, essentially as claimed in the claims.

Claims (16)

REQUESTS 1. At least one telephone network (3), which has a phone book, can receive and terminate calls - enables the establishment and forwarding of the call to the called device (2), - phone book records are stored and managed, and is synchronized with the phone book of the called device at least one phone book management server (4), - at least one data network (5) where synchronization between the called device (2) and the phone book management server (4) is performed, and - the call to be forwarded to the called device (2) for marketing purposes the registration number and the information of the product or service to be marketed for the registration and the information of the registration created or changed by the initiation of the call, which sends a request to the management server (3) to create or change a new record on the sought device (2) a marketing system (1) characterized by at least one marketing server (6). 2. A marketing system (1) as in Claim 1, characterized by the called device (2), where the phone book on it is a phone book that is backed up on the management server (4) and kept in sync with the phone book on the management server (4). 3. A marketing system (1) as in Claim 1 or 2, characterized by the data network (5) located between the called device (2) and the management server (4), which performs the data exchange for the synchronization process. 4. A marketing system as in any of the above requirements (1), characterized by the called device (2) that receives the call as a standard call carried over a fixed or mobile telephone network (3). 5. A marketing system (1) as in any of the above claims, characterized by the called device (2) that receives the call as a VoIP call carried over the data network (5). 6. A marketing system (1) as in any one of the above claims, characterized by the called device (2) where the marketing server (6) can initiate an audio or video call. 7. A marketing system (l) as in any one of the above claims, characterized by the management server (4) receiving the request to create a phone book record from the marketing server (6). 8. One of the above requests, characterized by the marketing server (6) that contains the phone book owner's number (NI), the number of the record to be added to the phone book (N2), and the information (B) of the record to be added to the phone book in the request it sends. marketing like any 9. The name, brand, logo, etc. of the product or service that is the subject of marketing in the name, profile picture and other profile fields as information. a marketing system (1) as in any of the above claims, characterized by the marketing server (6) sending the information. 10. Claim 8 or 9, characterized by the management server (4) that creates a new record (B) with the information contained in the request, if there is no phone book record for the number N2 in the phone book of the number N1 on the server, in line with the request from the marketing server (6). A marketing system such as the one in (1). l 1 . A marketing system (1) as in Claim 8 or 9, characterized by the management server (4), which replaces the existing record with the information contained in the request (B), if there is a phone book record for the N2 number in the phone book of the N1 number on the server. 12. A marketing system (1) as in any of the above claims, characterized by a management server (4) that transmits new registration or change information to the marketing server (6). 13. A marketing system as in any of the above requests, characterized by a management server (4) that performs the change made in the phone book on the sought device (2), using the data exchange that takes place over the data network (5), to complete the synchronization process (1). ). 14. A marketing system (1) as in any one of the above claims, characterized by a management server (4) that transmits the result of the synchronization process to the marketing server (6) over the data network (5). 15. A marketing system as in any one of Claims 8 to 143, characterized by a marketing server (6) that enables the call for marketing purposes over the telephone network (3) to be initiated to the called device (2) with the number N1 and N2° to be included in the caller's part of the call ( one). 16. A device as in Claim 15, characterized by the called device (2), which is characterized by the phone book record containing the information of the product/service that is the subject of the marketing created or changed by the marketing server (6) upon receiving the call and reflected to the sought device (2) as a result of the synchronization process. marketing system (1).