CN106504027A - A kind of promotion message put-on method and device - Google Patents
A kind of promotion message put-on method and device Download PDFInfo
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- CN106504027A CN106504027A CN201610956710.0A CN201610956710A CN106504027A CN 106504027 A CN106504027 A CN 106504027A CN 201610956710 A CN201610956710 A CN 201610956710A CN 106504027 A CN106504027 A CN 106504027A
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
This application discloses a kind of promotion message put-on method and device, method includes：Order and waiting is created, the waiting is escalated into input, the size of the promotion message of receiving user's input and story types, according to the story types and the size of the promotion message, determine material address to be put, according to the material address to be put, carry out the input of promotion message.By said method, by original artificial upload and audit material and become to recommend automatically and upload material, integrally reduce the operating procedure of promotion message input, effectively raise the efficiency of promotion message input.
Description
Technical field
The application is related to field of computer technology, more particularly to a kind of promotion message put-on method and device.
Background technology
With the continuous development of computer technology, promotion message is shown to by website when user clicks on and browses the webpage
User has become more and more frequently, wherein, and the promotion message is the information that service provider is used for publicizing export-oriented user.
At present, before promotion message is shown to user when user clicks on and browses the webpage by website, need for net
Show the position of promotion message in standing, pre-build promotion message to be put, that is, set up promotion message to be added, and
The promotion message to be put that sets up is thrown in.
The whole process that existing promotion message is thrown in is specific as follows, as shown in figure 1, S101：:Basic number according to input
According to product of at least one promotion message type of establishment for page type；S102：Create order；S103：Create waiting, i.e.
Under the order, from product of at least one promotion message type for page type, target product is chosen, and according to target product
Included in basic data create content specifically to be thrown in；S104：Whether order examination ＆ approval pass through, if examination ＆ verification passes through,
Then execution step S105, does not execute by if if examination ＆ verification and re-executes step S103；S105：According to the number included by waiting
According to generation is thrown in；S106：Upload material；S107：Whether material examination ＆ approval pass through, if examination ＆ verification passes through, execution step S108,
If examination ＆ verification does not pass through, step S106 is re-executed；S108：Under input, to be put pushing away is created according to the material for uploading
Guangxin ceases；S109：Confirm to throw in.
Obviously, the whole process step of the input of promotion message is excessively complicated loaded down with trivial details, less efficient.
Content of the invention
The embodiment of the present application provides a kind of promotion message put-on method and device, waits to throw in order to solve to set up in prior art
The whole process step of the promotion message that puts is excessively complicated loaded down with trivial details, less efficient problem.
The embodiment of the present application provides a kind of promotion message put-on method, including：
Create order and waiting；
The waiting is escalated into input；
The size of the promotion message of receiving user's input and story types；
According to the story types and the size of the promotion message, material address to be put is determined；
According to the material address to be put, the input of promotion message is carried out.
Preferably, before order and waiting is created, methods described also includes：Obtain when estimating input of user input
Between, estimate input aim parameter, the size of promotion message position, no sale order title and default sequence information；According to non-pin
Order title and default sequence information is sold, order is created；According to estimating the release time, estimate input aim parameter and popularization
The size of information position, creates waiting.
Preferably, according to size and the promotion message placement position relation table of default promotion message position, determine described
The corresponding promotion message placement position of the size of promotion message position, according to estimating the release time, estimate input aim parameter and
Promotion message placement position, creates waiting.
Preferably, according to the waiting for creating, generate to include and estimate the release time, estimate input aim parameter and promote letter
The input of breath placement position.
Preferably, according to the material address to be put, determine material to be put, and using the material as to be put
Promotion message, promotion message to be put is rendered to the promotion message placement position.
Preferably, according to the material address to be put, before carrying out the input of promotion message, methods described is also wrapped
Include：Material address corresponding material corresponding concrete release time to be put and concrete injected volume are set.
The embodiment of the present application provides a kind of promotion message delivery device, including：
Creation module, for creating order and waiting；
Upgraded module, for escalating into input by the waiting；
Receiver module, the size and story types for the promotion message of receiving user's input；
Determining module, for the size according to the story types and the promotion message, determines material to be put
Address；
Putting module, for according to the material address to be put, carrying out the input of promotion message.
Preferably, acquisition module, for, before the creation module creates order and waiting, obtaining user input
Estimate the release time, estimate input aim parameter, the size of promotion message position, no sale order title and default order letter
Breath；
The creation module is specifically for according to no sale order title and default sequence information, creating order, root
According to the size that estimates the release time, estimate input aim parameter and promotion message position, waiting is created.
Preferably, the creation module is specifically for size and the promotion message according to default promotion message position is thrown
Position relationship table being put, the corresponding promotion message placement position of size of the promotion message position is determined, during according to estimating input
Between, estimate input aim parameter and promotion message placement position, create waiting.
Preferably, the upgraded module is specifically for according to the waiting for creating, generating to include and estimating release time, pre-
Estimate the input for throwing in aim parameter and promotion message placement position.
Preferably, the putting module is specifically for according to the material address to be put, determining element to be put
Material, and promotion message to be put is rendered to the promotion message and throws in position as promotion message to be put by the material
Put.
Preferably, described device also includes：Setup module, in the putting module according to the material to be put
Address, before carrying out the input of promotion message, arranges the corresponding material in the material address to be put corresponding concrete release time
With concrete injected volume.
The embodiment of the present application provides a kind of promotion message put-on method and device, and the method includes：Create order and row
Phase, the waiting is escalated into input, the size of the promotion message of receiving user's input and story types, according to the story types with
And the size of the promotion message, determine material address to be put, according to the material address to be put, carry out promotion message
Throw in.By said method, by original artificial upload and audit material and become to recommend automatically and upload material, integrally reduce
The operating procedure that promotion message is thrown in, effectively raises the efficiency of promotion message input.
Description of the drawings
Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, this Shen
Schematic description and description please does not constitute the improper restriction to the application for explaining the application.In the accompanying drawings：
The process schematic that promotion message is thrown in a kind of prior art that Fig. 1 is provided for the embodiment of the present application；
The process schematic that Fig. 2 is thrown in for a kind of promotion message that the embodiment of the present application is provided；
A kind of structural representation of promotion message delivery device that Fig. 3 is provided for the embodiment of the present application.
Specific embodiment
Purpose, technical scheme and advantage for making the application is clearer, below in conjunction with the application specific embodiment and
Corresponding accompanying drawing is clearly and completely described to technical scheme.Obviously, described embodiment is only the application one
Section Example, rather than whole embodiments.Embodiment in based on the application, those of ordinary skill in the art are not being done
The every other embodiment obtained under the premise of going out creative work, belongs to the scope of the application protection.
The promotion message launch process that Fig. 2 is provided for the embodiment of the present application, specifically includes following steps：
S201：Create order and waiting.
In actual applications, before promotion message is shown to user when user clicks on and browses the webpage by website, need
Show the position of promotion message in website to be directed to, pre-build promotion message to be put, that is, set up to be added pushing away
Guangxin ceases, and the promotion message to be put that sets up is thrown in, and wherein, the promotion message refers to advertisement.
And during promotion message input is carried out, it is necessary first to create order and waiting.
Here is it should be noted that order refers to the agreement that the supplier of promotion message and website operator sign, bag
Include no sale order title, sale region etc. information, and waiting refers to promotion message estimates input mode, it is,
Promotion message (that is, promotion message estimate the release time) when is thrown in, where (i.e., promotion message is rendered to
Promotion message placement position), promotion message needs to throw how many (that is, estimating input aim parameter).
Further, due to including bag in the information, also, waiting such as no sale order title, sale region in order
Estimating release time, promotion message placement position and estimating containing promotion message throws in the information such as aim parameter, therefore, at this
In application, before order and waiting is created, need to obtain user input estimate the release time, estimate input aim parameter,
The size of promotion message position, no sale order title and default sequence information, and ordered according to the above- mentioned information establishment for obtaining
List and waiting, wherein, sequence information is set in advance, it is not necessary to which user goes to be input into, including：Region, type, rank, advertisement
Business, agent, order total amount etc..
This application provides a kind of mode for creating order, specific as follows：According to no sale order title and default
Sequence information, creates order.
In addition, this application provides a kind of mode for creating waiting, specific as follows：According to estimating the release time, estimate throwing
The size of aim parameter and promotion message position is put, waiting is created.
Here is it should be noted that the establishment of order is while creating with the establishment of waiting.
Further, as in actual applications, user directly goes to select which popularization letter promotion message renders on earth
In breath placement position, can make troubles to user and puzzled, therefore, in this application, promotion message position can be preset
Size and promotion message placement position relation table, user only needs to the size for being input into promotion message position, you can according to input
Promotion message position size, in size and the promotion message placement position relation table of default promotion message position, really
Determine the corresponding promotion message placement position of size of promotion message position, subsequently, when waiting is created, can directly according in advance
Estimate the release time, estimate input aim parameter and promotion message placement position, create waiting.
In addition, here is it should be noted that the size in the promotion message position according to user input promotes letter to determine
During breath placement position, it is possible to a promotion message placement position can only be determined, it is also possible to determine multiple promotion messages
Placement position.
S202：The waiting is escalated into input.
After establishment completes order and waiting, the waiting of establishment can be escalated into input, specifically, according to created
Waiting, generates to include and estimates the release time, estimates the input for throwing in aim parameter and promotion message placement position, it is,
The information of the waiting for being created can regard the included information of input as, be that input is prepared.
Here is referred to be defined as being pushed away the information included by the waiting that establishment is completed it should be noted that throwing in
The information that Guangxin will be thrown in when breath.
S203：The size of the promotion message of receiving user's input and story types.
Due to waiting is escalated into throw in after, be simply aware of when carrying out input promotion message estimate the release time,
Estimate input aim parameter and promotion message placement position, in this case it is not apparent that it is what to need the promotion message that throws in, it may also be said to,
It is not know that it is what to need the corresponding material of the promotion message that throws in, and therefore, in this application, is escalating into input by waiting
Afterwards, the corresponding material of the promotion message for knowing input is needed.
Further, during determining that what the corresponding material of the promotion message that throws in is, in order to reduce whole behaviour
Make step, improve operating efficiency, the material that examination ＆ verification passes through can be put in a database, subsequently, be led to by the application in advance
The size and story types for crossing promotion message determines the corresponding material of the promotion message of input in the database, and this is promoted
The corresponding material of information therefore, in this application, waiting is escalated into after throwing in, in addition it is also necessary to receive and use as material is thrown in
The size of the promotion message of family input and story types.
Here is it should be noted that as under normal circumstances, promotion message position is much, then institute's exhibition on the position
The promotion message for showing is exactly much, that is to say, that the size of promotion message should with the consistent size of promotion message position, therefore,
In this application, as the size of the promotion message of user input with the size of the promotion message position of user input is.Separately
Outward, picture can only be thrown in the promotion message position due to having, and video can only be thrown in some promotion message positions, that is to say, that i.e.
The consistent size of promotion message position is made, but picture materials can not be rendered on video location, therefore, in the application
In, except needing the size of the promotion message for knowing user input, in addition it is also necessary to know the material class of the corresponding material of promotion message
Type.
Further, since under normal circumstances, the promotion message that shows on promotion message position is linked with a certain interface
Address is corresponding, that is to say, that it is corresponding that user can jump directly to corresponding chained address when the promotion message is clicked on
Interface, therefore, in addition to the size of the promotion message of receiving user's input and story types, in addition it is also necessary to receiving user's input
Click address, the click address refers to the chain ground connection corresponding to the interface that jumps to when user clicks on the promotion message
Location, e.g., when the click address of user input is：Www.123.com, then jump to when user clicks on the promotion message
The corresponding interfaces of www.123.com.
Further, due in actual applications, in order to record with whether counting user clicked on click address, if seen
The corresponding interface in address is clicked on, therefore, in this application, in addition it is also necessary to the click monitoring address of receiving user's input and exposure monitoring
Address, wherein, clicking on monitoring address is used for recording whether user clicks click address, and exposure monitoring address is used for recording user
Whether see clicking on the corresponding interface in address.
Here is it should be noted that click address mentioned above, clicking on monitoring address and exposure monitoring address can also
Without input, the input of promotion message is not so interfered with.
Further, in this application, in addition it is also necessary to the material title of receiving user's input, the material title can be used as this
When carrying out promotion message input, the mark of the corresponding material of promotion message.
S204：According to the story types and the size of the promotion message, material address to be put is determined.
Manage and search each material being stored in database for convenience, in this application, directly each material is all provided with
A fixed address, i.e. material address, can determine a material according to the material address.
Further, after the size of promotion message of user input and story types is received, can be according to story types
And the size of promotion message, find the material address of the corresponding material of promotion message, and using the material address as waiting to throw
The material address that puts.
Here is it should be noted that find material ground according to the size of the story types and promotion message of user input
Location is possible to only one of which, it is also possible to have multiple.
S205：According to the material address to be put, the input of promotion message is carried out.
In the size of story types and promotion message according to user input, after determining material address to be put, can
According to the material address to be put, to determine material to be put, using the material to be put as popularization to be put
Promotion message to be put is rendered to the above-mentioned promotion message placement position that determines by information.
In addition, according to the material address to be put, during carrying out the input of promotion message, can direct root
According to the release time that estimates and estimate input aim parameter thrown in, but, in this application, also can wait to throw according to described
The material address that puts, before carrying out the input of promotion message, arranges the corresponding element in material address to be put according to the actual requirements
Material corresponding concrete release time and concrete injected volume, subsequently, carry out popularization letter according to concrete release time and concrete injected volume
The input of breath.
Here it should be noted that the concrete release time of the corresponding material in set material address to be put need
Within the release time that estimates, set concrete injected volume no more than estimates input aim parameter.
In addition, the type of above-mentioned promotion message can be page promotion message type, e.g., page ad, or its
The promotion message of his type, e.g., client type.
The promotion message put-on method for providing for the embodiment of the present application above, based on same thinking, the embodiment of the present application
A kind of promotion message delivery device is also provided.
As shown in figure 3, a kind of promotion message delivery device that the embodiment of the present application is provided, including：
Creation module 301, for creating order and waiting；
Upgraded module 302, for escalating into input by the waiting；
Receiver module 303, the size and story types for the promotion message of receiving user's input；
Determining module 304, for the size according to the story types and the promotion message, determines element to be put
Material address；
Putting module 305, for according to the material address to be put, carrying out the input of promotion message.
Described device also includes：
Acquisition module 306, for, before the creation module 301 creates order and waiting, obtaining user input
Estimate the release time, estimate input aim parameter, the size of promotion message position, no sale order title and default order letter
Breath；
The creation module 301 specifically for according to no sale order title and default sequence information, creating order,
According to the size that estimates the release time, estimate input aim parameter and promotion message position, waiting is created.
The creation module 301 is specifically for size and the promotion message according to default promotion message position throws in position
Relation table is put, the corresponding promotion message placement position of size of the promotion message position is determined, according to estimating release time, pre-
Estimate input aim parameter and promotion message placement position, create waiting.
The upgraded module 302 is specifically for according to the waiting for creating, generating to include and estimating the release time, estimate throwing
Put the input of aim parameter and promotion message placement position.
The putting module 305 is specifically for according to the material address to be put, determining popularization letter to be put
Promotion message to be put is rendered to the promotion message placement position by breath.
Described device also includes：
Setup module 307, carries out popularization letter in the putting module 305 according to the material address to be put
Before the input of breath, material address corresponding material corresponding concrete release time to be put and concrete injected volume are set.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and internal memory.
Internal memory potentially includes the volatile memory in computer-readable medium, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash RAM).Internal memory is computer-readable medium
Example.
Computer-readable medium includes that permanent and non-permanent, removable and non-removable media can be by any method
Or technology is realizing information Store.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only storage (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus
Or any other non-transmission medium, can be used to store the information that can be accessed by a computing device.Define according to herein, calculate
Machine computer-readable recording medium does not include temporary computer readable media (transitory media), the such as data-signal and carrier wave of modulation.
Also, it should be noted term " including ", "comprising" or its any other variant are intended to nonexcludability
Comprising so that a series of process, method, commodity or equipment including key elements not only includes those key elements, but also wrapping
Other key elements being not expressly set out are included, or also includes intrinsic for this process, method, commodity or equipment wanting
Element.In the absence of more restrictions, the key element for being limited by sentence "including a ...", it is not excluded that including described wanting
Also there is other identical element in the process of element, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer program.
Therefore, the application can adopt complete hardware embodiment, complete software embodiment or with reference to software and hardware in terms of embodiment
Form.And, the application can be adopted to can use in one or more computers for wherein including computer usable program code and be deposited
The shape of the upper computer program that implements of storage media (including but not limited to magnetic disc store, CD-ROM, optical memory etc.)
Formula.
Embodiments herein is the foregoing is only, the application is not limited to.For those skilled in the art
For, the application can have various modifications and variations.All any modifications that is made within spirit herein and principle, equivalent
Replace, improve etc., within the scope of should be included in claims hereof.
Claims (12)
1. a kind of promotion message put-on method, it is characterised in that include：
Create order and waiting；
The waiting is escalated into input；
The size of the promotion message of receiving user's input and story types；
According to the story types and the size of the promotion message, material address to be put is determined；
According to the material address to be put, the input of promotion message is carried out.
2. the method for claim 1, it is characterised in that before order and waiting is created, methods described also includes：
Obtain estimating the release time, estimating input aim parameter, the size of promotion message position, no sale order name for user input
Claim and default sequence information；
Order and waiting is created, is specifically included：
According to no sale order title and default sequence information, order is created；
According to the size that estimates the release time, estimate input aim parameter and promotion message position, waiting is created.
3. method as claimed in claim 2, it is characterised in that according to estimating the release time, estimate input aim parameter and push away
Guangxin ceases the size of position, creates waiting, specifically includes：
According to size and the promotion message placement position relation table of default promotion message position, the promotion message position is determined
The corresponding promotion message placement position of size；
According to estimating the release time, estimating input aim parameter and promotion message placement position, waiting is created.
4. method as claimed in claim 3, it is characterised in that the waiting is escalated into input, is specifically included：
According to the waiting for creating, generate to include and estimate the release time, estimate input aim parameter and promotion message placement position
Input.
5. method as claimed in claim 3, it is characterised in that according to the material address to be put, carry out promotion message
Input, specifically include：
According to the material address to be put, material to be put is determined, and using the material as promotion message to be put；
Promotion message to be put is rendered to the promotion message placement position.
6. method as claimed in claim 2, it is characterised in that according to the material address to be put, carry out popularization letter
Before the input of breath, methods described also includes：
Material address corresponding material corresponding concrete release time to be put and concrete injected volume are set.
7. a kind of promotion message delivery device, it is characterised in that include：
Creation module, for creating order and waiting；
Upgraded module, for escalating into input by the waiting；
Receiver module, the size and story types for the promotion message of receiving user's input；
Determining module, for the size according to the story types and the promotion message, determines material address to be put；
Putting module, for according to the material address to be put, carrying out the input of promotion message.
8. device as claimed in claim 7, it is characterised in that described device also includes：
Acquisition module, for, before the creation module creates order and waiting, obtaining when estimating input of user input
Between, estimate input aim parameter, the size of promotion message position, no sale order title and default sequence information；
The creation module is specifically for according to no sale order title and default sequence information, creating order, according to pre-
Estimate the release time, estimate the size for throwing in aim parameter and promotion message position, create waiting.
9. device as claimed in claim 8, it is characterised in that the creation module is specifically for promoting letter according to default
Size and the promotion message placement position relation table of breath position, determines the corresponding promotion message of size of the promotion message position
Placement position, according to estimating the release time, estimating input aim parameter and promotion message placement position, creates waiting.
10. device as claimed in claim 9, it is characterised in that the upgraded module specifically for, according to the waiting for creating,
Generate to include and estimate the release time, estimate the input for throwing in aim parameter and promotion message placement position.
11. devices as claimed in claim 9, it is characterised in that the putting module is specifically for according to described to be put
Material address, determines material to be put, and promotion message to be put is thrown as promotion message to be put by the material
It is put into the promotion message placement position.
12. devices as claimed in claim 8, it is characterised in that described device also includes：
Setup module, for, carry out according to the material address to be put in the putting module promotion message input it
Before, material address corresponding material corresponding concrete release time to be put and concrete injected volume are set.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610956710.0A CN106504027A (en) | 2016-11-03 | 2016-11-03 | A kind of promotion message put-on method and device |
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| CN201610956710.0A CN106504027A (en) | 2016-11-03 | 2016-11-03 | A kind of promotion message put-on method and device |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114926205A (en) * | 2022-05-19 | 2022-08-19 | 北京沃东天骏信息技术有限公司 | Advertisement putting method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN114926205A (en) * | 2022-05-19 | 2022-08-19 | 北京沃东天骏信息技术有限公司 | Advertisement putting method and device |
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