CN106909571A - The analysis method and device of the access path of website - Google Patents

Abstract

The invention discloses a method and device for analyzing an access path of a website, and relates to the field of network communication. The method mainly includes: acquiring recorded access information and a first dimension selected by a user for analyzing the access information; The above access information and the first dimension generate a one-dimensional delivery path; obtain the second dimension selected by the user for analyzing the access information; combine the first dimension and the second dimension, and add the second dimension on the basis of the one-dimensional delivery path The dimension information is used to generate a two-dimensional delivery path; and the two-dimensional delivery path is used as an analysis result. The method of the embodiment of the present invention can help the user know which channel combination has the highest visit popularity, so as to know the visit hotspot paths of user groups in multiple dimensions.

Description

Method and device for analyzing website access path

technical field

The invention relates to the field of network communication, in particular to a method and device for analyzing an access path of a website.

Background technique

The current hot path in website analysis is mainly to study the behavior of website visitors, and find the access path composed of a series of continuous visits in a specific dimension, especially the path that includes conversion visits, such as e-commerce website registration, login, purchase, and portal website advertisements. Page browsing and other access behaviors, and analyze these paths, from these paths, users' access behaviors can be found and tracked, and these access behaviors can be used as guidance for website layout or website marketing.

The existing website analysis methods based on hotspot paths are basically based on single-dimensional paths to analyze conversions, and the paths are also based on simple redrawing of user access trajectories. However, due to the complexity of information in the network, it is impossible to accurately analyze based on single-dimensional information. As a result of the user's access behavior, the information carried in the access path cannot accurately reflect the user's access behavior, resulting in inaccurate website layout or website marketing based on these access behaviors.

Aiming at the problem in the prior art that the user's access behavior cannot be accurately analyzed according to the access path, no effective solution has been proposed yet.

Contents of the invention

In view of the above problems, the present invention is proposed to provide a method and device for analyzing access paths of websites that overcome the above problems or at least partially solve the above problems.

On the one hand, the present invention provides a method for analyzing the access path of a website, the method comprising:

Obtaining recorded access information and a user-selected first dimension for analyzing said access information;

A one-dimensional delivery path is generated according to the access information and the first dimension, wherein each node in the one-dimensional delivery path has multiple dimensions for the user to select; the first dimension is the multiple dimensions The one selected by the user; the access information includes the path information of each page visited;

After the user selects a second dimension for analyzing access information, acquiring the second dimension;

Combining the first dimension and the second dimension, adding second dimension information on the basis of the one-dimensional delivery path, to generate a two-dimensional delivery path; wherein, the two-dimensional delivery path includes a plurality of access nodes, and the The access nodes in the two-dimensional delivery path contain information belonging to the first dimension or the second dimension;

The two-dimensional delivery path including the access nodes of the first dimension and the second dimension is taken as an analysis result.

In another aspect, the present invention provides an analysis device for a website access path, including:

A first acquiring unit, configured to acquire recorded access information and a first dimension selected by a user for analyzing the access information;

A first generation unit, configured to generate a one-dimensional delivery path according to the access information acquired by the first acquisition unit and the first dimension, wherein each node in the access path has a plurality of Dimensions; the first dimension is one of the multiple dimensions selected by the user; the access information includes the path information of each page visited;

a second acquiring unit, configured to acquire the second dimension after the user selects the second dimension for analyzing access information;

The second generating unit is configured to combine the first dimension and the second dimension, add second dimension information on the basis of the one-dimensional delivery path, and generate a two-dimensional delivery path; wherein, the two-dimensional delivery path includes A plurality of access nodes, the access nodes in the two-dimensional delivery path contain information belonging to the first dimension or the second dimension;

A result output unit, configured to use the two-dimensional delivery path generated by the second generation unit including the access nodes of the first dimension and the second dimension as an analysis result.

By virtue of the above technical solution, the method and device for analyzing the access paths of websites provided by the present invention output access paths reflecting different dimensions, not only can see the combination of hot access paths in one layer of dimensions, but also can see in a The combination of multi-dimensional hotspot access paths under the multi-layer dimension can help users know which channel combination has the highest access popularity, so as to understand the access hotspot paths of user groups under multiple dimensions.

The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same components. In the attached picture:

Fig. 1 shows the flow chart of the analysis method of the access path of the website in one embodiment of the present invention;

Fig. 2 shows the flow chart of the analysis method of the access path of the website in another embodiment of the present invention;

Fig. 3 shows a schematic diagram of an analysis device for an access path of a website in another embodiment of the present invention.

detailed description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

An embodiment of the present invention provides a method for analyzing an access path of a website. As shown in FIG. 1 , the method may include:

101. Acquire recorded access information and a first dimension selected by a user for analyzing the access information.

102. Generate a one-dimensional delivery path according to the access information and the first dimension.

Wherein, each node in the one-dimensional delivery path may have multiple dimensions, and if the user selects the first dimension, the nodes of the one-dimensional delivery path are reflected as the content of the first dimension. For example, each node of the one-dimensional delivery path has the same attribute as the first node, so take the first node as an example. The multiple dimensions of the first node can be the keyword "shampoo", the time "8:00", and the search method "natural search". Each node is a keyword, and the first node is "shampoo".

Wherein, the first dimension is any one selected by the user among the multiple dimensions, and the user may select one from the multiple dimensions. The access information may be user access information of websites or webpages, advertisements, etc., which is not limited in the present invention.

In this embodiment, generating a one-dimensional delivery path according to the access information and the first dimension includes: extracting access nodes and multiple dimensions of each access node from the access information;

Associating the plurality of dimensions with the access node when generating the access path.

103. Acquire a second dimension selected by the user for analyzing access information.

Wherein, the analysis on the access information may be performed from different dimensions, for example, the analysis may be performed from different dimensions such as keyword dimension, price dimension, time dimension, or popularity dimension. It can be understood that the first dimension refers to the first dimension selected by the user for analyzing the access information, and the second dimension refers to the second dimension selected by the user for analyzing the access information. The second dimension is not necessarily a subset of the first dimension, it is performed according to the user's selection order. The second dimension is to refine the path in another way based on the first dimension. By analogy, the user can also select the third dimension and the fourth dimension, and this embodiment does not limit the number of dimensions that the user can select.

104. Combine the first dimension and the second dimension, add second-dimensional information on the basis of the one-dimensional delivery path, and generate a two-dimensional delivery path.

Wherein, the two-dimensional delivery path includes a plurality of access nodes, and the access nodes in the two-dimensional delivery path include information belonging to the first dimension or the second dimension.

In addition, each time an access path is generated, repeatedly visited nodes may be extracted from the access information; the repeatedly visited nodes may be merged into one visited node; and information about the merged nodes may be added to the merged nodes.

105. Take the two-dimensional delivery path of the access node including the first dimension and the second dimension as an analysis result.

By virtue of the above technical solution, the method for analyzing the access paths of websites provided by the present invention outputs access paths reflecting different dimensions, not only can see the combination of hot access paths under one layer of dimensions, but also can see the combination of access paths in one layer of dimensions The combination of hotspot access paths in multiple dimensions can help users know which channel combination has the highest access popularity, so as to understand the access hotspot paths of user groups in multiple dimensions.

An embodiment of the present invention provides a method for analyzing an access path of a website, as shown in FIG. 2 , the method may include:

201. Acquire recorded access information and a first dimension selected by a user for analyzing the access information.

In this embodiment, the analysis result of the access information may be presented in a manner of analyzing a film map by the user. The user analysis film map refers to displaying the information every time a user enters a website or application, and you can choose any dimension you want to see. In order to display the user analysis film map, the dimensions for analyzing access information may include source group, ad group, landing group, and so on. Specifically, the source group may include source type, source channel, search engine, search keyword, search keyword category, paid traffic or not, search result page, source host name and Internet service provider, etc. An advertisement group may include advertisement keywords, advertisement content, advertisement medium, advertisement source, advertisement group, advertisement campaign and advertisement account, etc. The landing group may include the name of the landing host, the first-level directory of the URL, the second-level directory of the URL, the name of the landing page, and so on. Source types include organic search, paid search, direct access, social media, email, and the content network.

202. Extract repeatedly visited nodes from the visit information.

In this embodiment, optionally, on the basis of one layer of dimensions, the combination of access paths is: on the basis of natural search-paid search-direct access, an entry for user analysis of film images is added, which can be seen here All users under the combination of access paths can choose to display the second dimension for the user analysis film map, but this method can only see the user behavior of the combination of access paths under the two dimensions.

203. Merge the repeatedly visited nodes to obtain a merged visited node.

When generating an access path, if duplicate access nodes appear in an access path, in order to reduce the interference of these duplicate access nodes, these duplicate access nodes are removed when generating the access path.

204. Add corresponding merged information for the merged access node.

Specifically, repeatedly visited nodes are extracted from the visit information, and the repeatedly visited nodes are combined into one visited node. And add information that the node is merged to the merged node, and then generate an access path according to the access information that can merge the repeatedly visited nodes.

205. Extract access nodes and multiple dimensions of each access node from the access information.

In this embodiment, the time period to be analyzed is selected, and a visit time is limited. As long as all users in the database have visited the website during this period, the data of these users will be analyzed. Wherein, the user's data includes the entire path of the user from the first visit to the last conversion.

206. Generate a one-dimensional serving path, and associate the multiple dimensions with the access node when generating the access path.

For example, an analysis is performed on all users within the selected time period to determine popular dimension path combinations by dimension. Determine the first dimension to be analyzed, the selected first dimension is the source type, then the path is displayed as: natural search-paid search-email marketing.

Wherein, each node in the access path includes multiple dimensions; the first dimension is any one of the multiple dimensions.

207. Acquire a second dimension selected by the user for analyzing access information.

In this step, identify the second dimension to analyze. Based on the example in step 206 above, if the second dimension is selected as the search keyword, more paths will be obtained. For example: Organic Search - Shampoo - Paid Search - Cleanser - Email Marketing - None; Organic Search - Anti-Dandruff Shampoo - Paid Search - Shampoo - Email Marketing - None; Organic Search - Cleanser - Paid Search - Face Wash Milk-email marketing-none, there may be more than so many combinations, so I won't give examples one by one.

Among them, the selected second dimension is another dimension that you want to see after seeing the combination of the selected first dimension, and it is not limited whether it is a sub-dimension. For example, the first dimension is date, and the second dimension can be a subdimension of the first dimension, for example, the second dimension can be time. The second dimension may not be a sub-dimension of the first dimension, for example, the second dimension may be keywords.

208. Combine the first dimension and the second dimension, add second-dimensional information on the basis of the one-dimensional delivery path, and generate a two-dimensional delivery path.

Wherein, the two-dimensional delivery path includes a plurality of access nodes, and the access nodes in the two-dimensional delivery path belong to the first dimension or the second dimension. Based on this, the present invention solves the problem that hot path combinations only have one layer of dimension display. It can deeply analyze the conversion marketing of different factors such as advertising keywords and advertising sources, and obtain the best solution for your own brand by sorting the hot path combinations. Delivery effect.

209. Acquire the third dimension selected by the user for analyzing the access information.

In step 209, in order to further refine the distribution of access information, a third dimension to be analyzed may be further determined.

210. Combine the first dimension, the second dimension, and the third dimension, add third-dimensional information on the basis of the two-dimensional delivery path, and generate a three-dimensional delivery path.

For example, if the third dimension is selected as time based on the above step 207, then the path is displayed as natural search-shampoo-2015.8.1.10:00:00-paid search-facial cleanser-2015.8.2.10:00:00-electronics Email Marketing-None-2015.8.3.10:00:00; Natural Search-Anti-Dandruff Shampoo-2015.8.1.10:00:00-Paid Search-Shampoo-2015.8.2.10:00:00-Email Marketing-None-2015.8 .3.10:00:00; Natural Search - Cleanser - 2015.8.1.10:00:00 - Paid Search - Cleanser - 2015.8.2.10:00:00 - Email Marketing - None - 2015.8.3.10:00:00, Combined There may be more than so many forms, so I won't give examples one by one.

Wherein, the three-dimensional delivery path includes a plurality of access nodes, and the access nodes in the three-dimensional delivery path belong to the first dimension, the second dimension or the third dimension.

211. Take the three-dimensional delivery path including the access nodes of the first dimension, the second dimension, and the third dimension as an analysis result.

Further optionally, the fourth dimension, the fifth dimension, or even more to be analyzed can be selected. You can analyze it according to your own needs, and there is no limit to the number of layers analyzed.

It can be understood that the existing technology can only combine paths for the first-level dimension. If the source type is selected for the first-level dimension, the path combination is: natural search-paid search-paid recommendation. Or, if the first-level dimension selects search keywords, the path combination is: shampoo-facial cleanser-spray. Therefore, there is only one combination of access paths in one dimension. If the source type is selected as the dimension, the combination will be presented in the form of: natural search-paid search-direct access, but other related content such as natural search cannot be seen. What search keywords are searched for, and paid search is what keywords are searched for.

By virtue of the above technical solution, the method for analyzing the access paths of websites provided by the present invention outputs access paths reflecting different dimensions, not only can see the combination of hot access paths under one layer of dimensions, but also can see the combination of access paths in one layer of dimensions The combination of hotspot access paths in multiple dimensions can help users know which channel combination has the highest access popularity, so as to understand the access hotspot paths of user groups in multiple dimensions.

Optionally, the method for analyzing the access path of the website provided by the present invention can analyze which platforms and sources the user uses to achieve conversion behaviors such as consumption and purchase through the access path, and analyze the platform, source and combination thereof that are most likely to achieve conversion. Guide website optimization or information promotion, etc. For example, if it is analyzed from the access path that the user converts the most to the B mall through the A microblog, then the analysis result can instruct the B mall to invest more promotion information on the A microblog. Optionally, the analysis method mainly includes: selecting a user group within a certain period of time from a large number of user groups; selecting the target conversion type to be analyzed; selecting multiple correlation dimensions; Multi-dimensional conversion access path; trim, de-interference, merge and de-duplicate the completed multi-dimensional conversion path; then aggregate all processed multi-dimensional conversion paths, and the aggregated path is no longer for For each conversion of each user, the conversion path for this user group and the selected target conversion type is displayed as a whole. The aggregated information also includes conversion value, actual cost, number of conversions, path length, average time spent on the path, path Average dwell time, etc.; and then analyze and filter out hot access paths based on aggregated information, such as conversion value, conversion times and other information. The present invention solves the problem that the real hotspot conversion access path cannot be found in the prior art, and proposes to construct a multi-dimensional conversion path, thereby achieving the effect of improving the accuracy of analyzing the user's access behavior.

An embodiment of the present invention also provides a website access path analysis device, which may include: a first acquisition unit 301 , a first generation unit 302 , a second acquisition unit 303 , a second generation unit 304 , and a result output unit 305 .

A first acquiring unit 301, configured to acquire recorded access information and a first dimension selected by a user for analyzing the access information;

The first generation unit 302 is configured to generate a one-dimensional delivery path according to the access information acquired by the first acquisition unit 301 and the first dimension, wherein each node in the one-dimensional delivery path has a A plurality of dimensions selected; the first dimension is one of the plurality of dimensions selected by the user; the access information includes the path information of each page visited;

The second acquiring unit 303 is configured to acquire the second dimension selected by the user for analyzing the access information;

The second generating unit 304 is configured to combine the first dimension and the second dimension, add second dimension information on the basis of the one-dimensional delivery path, and generate a two-dimensional delivery path; wherein, the two-dimensional delivery path Including multiple access nodes, the access nodes in the two-dimensional delivery path belong to the first dimension or the second dimension;

The result output unit 305 is configured to use the two-dimensional delivery path generated by the second generation unit 304 including the access nodes of the first dimension and the second dimension as an analysis result.

Further optionally, the first generation unit 302 may include: an extraction subunit 321 and a generation subunit 322 .

An extraction subunit 321, configured to extract access nodes and multiple dimensions of each access node from the access information;

The generating subunit 322 is configured to associate the multiple dimensions with the access node when generating the access path.

Further optionally, the analysis device may further include: an extraction unit 306 , a combination unit 307 , and an information unit 308 .

An extracting unit 306, configured to extract repeatedly visited nodes from the visit information before the first generating unit 302 generates a one-dimensional delivery path according to the visit information and the first dimension;

A merging unit 307, configured to merge the repeatedly visited nodes extracted by the extracting unit 306 to obtain a merged visited node;

The information unit 308 is configured to add corresponding merged information for the nodes merged by the merging unit 307 .

Further optionally, the analyzing device may further include: a third acquiring unit 309 and a third generating unit 310 .

The third acquiring unit 309 is configured to acquire the third dimension selected by the user for analyzing the access information;

The third generating unit 310 is configured to combine the first dimension, the second dimension and the third dimension, add third-dimensional information on the basis of the two-dimensional delivery route, and generate a three-dimensional delivery route;

Wherein, the three-dimensional delivery path includes a plurality of access nodes, and the access nodes in the three-dimensional delivery path belong to the first dimension, the second dimension or the third dimension.

Further optionally, the result output unit 305 may also be configured to: use the access nodes generated by the third generating unit 310 that include the first dimension, the second dimension, and the third dimension 3D delivery path as analysis result

By virtue of the above technical solution, the device for analyzing the access paths of websites provided by the present invention outputs access paths reflecting different dimensions, not only can see the combination of hot access paths in one layer of dimension, but also can see the combination of access paths in one layer of dimension The combination of hotspot access paths in multiple dimensions can help users know which channel combination has the highest access popularity, so as to understand the access hotspot paths of user groups in multiple dimensions.

The analysis device of the access path of the website includes a processor and a memory, the first acquisition unit, the first generation unit, the second acquisition unit, the second generation unit, the result output unit, the extraction unit, the merging unit, the information unit, the first The third acquiring unit, the third generating unit, etc. are all stored in the memory as program units, and the processor executes the above program units stored in the memory to realize corresponding functions.

The processor includes a kernel, and the kernel fetches corresponding program units from the memory. One or more kernels can be set to analyze the access path of the website by adjusting the kernel parameters.

Memory may include non-permanent memory in computer-readable media, random access memory (RAM) and/or non-volatile memory, such as read-only memory (ROM) or flash memory (flashRAM), and memory includes at least one storage chip.

The present application also provides a computer program product, which, when executed on a data processing device, is suitable for executing a program code initialized with the following method steps: obtaining the access information and the first dimension of the user to be analyzed; according to the access information and The first dimension generates a one-dimensional delivery path, wherein each node in the access path includes multiple dimensions; the first dimension is any one of the multiple dimensions; the access information selected by the user is obtained for analysis the second dimension; combine the first dimension and the second dimension, add second dimension information on the basis of the one-dimensional delivery route, and generate a two-dimensional delivery route; wherein, the two-dimensional delivery route includes multiple Access nodes, the access nodes in the two-dimensional delivery path belong to the first dimension or the second dimension; the two-dimensional delivery path including the access nodes of the first dimension and the second dimension is used as an analysis result .

Those skilled in the art should understand that the embodiments of the present application may be provided as methods, systems, or computer program products. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

The present application is described with reference to flowcharts and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the present application. It should be understood that each procedure and/or block in the flowchart and/or block diagram, and a combination of procedures and/or blocks in the flowchart and/or block diagram can be realized by computer program instructions. These computer program instructions may be provided to a general purpose computer, special purpose computer, embedded processor, or processor of other programmable data processing equipment to produce a machine such that the instructions executed by the processor of the computer or other programmable data processing equipment produce a An apparatus for realizing the functions specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing apparatus to operate in a specific manner, such that the instructions stored in the computer-readable memory produce an article of manufacture comprising instruction means, the instructions The device realizes the function specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

These computer program instructions can also be loaded onto a computer or other programmable data processing device, causing a series of operational steps to be performed on the computer or other programmable device to produce a computer-implemented process, thereby The instructions provide steps for implementing the functions specified in the flow chart or blocks of the flowchart and/or the block or blocks of the block diagrams.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and/or nonvolatile memory, such as read only memory (ROM) or flash RAM. The memory is an example of a computer readable medium.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Flash memory or other memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cartridge, tape magnetic disk storage or other magnetic storage device or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media excludes transitory computer-readable media, such as modulated data signals and carrier waves.

The above are only examples of the present application, and are not intended to limit the present application. For those skilled in the art, various modifications and changes may occur in this application. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application shall be included within the scope of the claims of the present application.

Claims (10)

1. A method for analyzing an access path of a website, comprising: Obtaining recorded access information and a user-selected first dimension for analyzing said access information; According to the access information and the first dimension, a one-dimensional delivery path is generated, wherein each node in the one-dimensional delivery path has multiple dimensions for the user to select; the first dimension is the multiple The one selected by the user in the dimension; the access information includes the path information of each page visited; After the user selects a second dimension for analyzing access information, acquiring the second dimension; Combining the first dimension and the second dimension, adding second dimension information on the basis of the one-dimensional delivery path, to generate a two-dimensional delivery path; wherein, the two-dimensional delivery path includes a plurality of access nodes, and the The access nodes in the two-dimensional delivery path contain information belonging to the first dimension or the second dimension; The two-dimensional delivery path including the access nodes of the first dimension and the second dimension is taken as an analysis result. 2. The analysis method according to claim 1, wherein said generating a one-dimensional delivery path according to said access information and said first dimension comprises: extracting access nodes and multiple dimensions of each of the access nodes from the access information; When generating the one-dimensional delivery path, associate the multiple dimensions with the access node. 3. The analysis method according to claim 1, further comprising: before generating a one-dimensional delivery path according to the access information and the first dimension: extracting repeatedly visited nodes from the visit information; Merging the repeatedly visited nodes to obtain a merged visited node; Add corresponding merged information for the merged access node. 4. analysis method according to claim 1, is characterized in that, also comprises: After the user selects a third dimension for analyzing the access information, acquiring the third dimension; Combining the first dimension, the second dimension, and the third dimension, adding third-dimensional information on the basis of the two-dimensional delivery path, to generate a three-dimensional delivery path; Wherein, the three-dimensional delivery path includes a plurality of access nodes, and the access nodes in the three-dimensional delivery path include information belonging to the first dimension, the second dimension or the third dimension. 5. The analysis method according to claim 4, wherein said taking the two-dimensional delivery route of the access node including the first dimension and the second dimension as the analysis result comprises: The three-dimensional delivery path including the access nodes of the first dimension, the second dimension and the third dimension is taken as an analysis result. 6. An analysis device for an access path of a website, comprising: A first acquiring unit, configured to acquire recorded access information and a first dimension selected by a user for analyzing the access information; A first generation unit, configured to generate a one-dimensional delivery path according to the access information acquired by the first acquisition unit and the first dimension, wherein each node in the one-dimensional delivery path has an option for the user to select A plurality of dimensions; the first dimension is one selected by the user in the plurality of dimensions; the access information includes the path information of each page visited; a second acquiring unit, configured to acquire the second dimension after the user selects the second dimension for analyzing access information; The second generation unit is configured to combine the first dimension and the second dimension, add the second dimension information on the basis of the one-dimensional delivery path generated by the first generation unit, and generate a two-dimensional delivery path ; Wherein, the two-dimensional delivery path includes a plurality of access nodes, and the access nodes in the two-dimensional delivery path include information belonging to the first dimension or the second dimension; A result output unit, configured to use the two-dimensional delivery path generated by the second generation unit including the access nodes of the first dimension and the second dimension as an analysis result. 7. The analysis device according to claim 6, wherein the first generating unit comprises: An extracting subunit, configured to extract access nodes and multiple dimensions of each of the access nodes from the access information; A generating subunit is used for associating the plurality of dimensions with the access node when generating the one-dimensional delivery route. 8. The analysis device according to claim 6, further comprising: An extracting unit, configured to extract repeatedly visited nodes from the visit information before the first generating unit generates a one-dimensional delivery path according to the visit information and the first dimension; a merging unit, configured to merge the repeatedly visited nodes to obtain a merged visited node; An information unit, configured to add corresponding combined information to the combined access node. 9. The analysis device according to claim 6, further comprising: a third acquiring unit, configured to acquire the third dimension after the user selects the third dimension for analyzing the access information; The third generating unit is configured to combine the first dimension, the second dimension and the third dimension, add third dimension information on the basis of the two-dimensional delivery path generated by the second generating unit, and generate 3D delivery path; Wherein, the three-dimensional delivery path includes a plurality of access nodes, and the access nodes in the three-dimensional delivery path include information belonging to the first dimension, the second dimension or the third dimension. 10. The analysis device according to claim 9, wherein the result output unit is also used for: Taking the three-dimensional delivery path generated by the third generating unit including the access nodes in the first dimension, the second dimension, and the third dimension as an analysis result.