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EP1937564B2 - Emballage rempli transparent ou translucide presentant un aspect colore - Google Patents
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EP1937564B2 - Emballage rempli transparent ou translucide presentant un aspect colore - Google Patents

Emballage rempli transparent ou translucide presentant un aspect colore Download PDF

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Publication number
EP1937564B2
EP1937564B2 EP06809642.9A EP06809642A EP1937564B2 EP 1937564 B2 EP1937564 B2 EP 1937564B2 EP 06809642 A EP06809642 A EP 06809642A EP 1937564 B2 EP1937564 B2 EP 1937564B2
Authority
EP
European Patent Office
Prior art keywords
color
tint
liquid
container
filled package
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
EP06809642.9A
Other languages
German (de)
English (en)
Other versions
EP1937564A1 (fr
EP1937564B1 (fr
Inventor
Paul Jerome Crabtree
Nathan Hendricks
Michael Edward Jutt
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Procter and Gamble Co
Original Assignee
Procter and Gamble Co
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
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Application filed by Procter and Gamble Co filed Critical Procter and Gamble Co
Publication of EP1937564A1 publication Critical patent/EP1937564A1/fr
Publication of EP1937564B1 publication Critical patent/EP1937564B1/fr
Application granted granted Critical
Publication of EP1937564B2 publication Critical patent/EP1937564B2/fr
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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D23/00—Details of bottles or jars not otherwise provided for
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators

Definitions

  • the present invention relates to a transparent or translucent, tinted container of a first color being filled with a tinted liquid of a second color, and more particularly, relates to such a transparent or translucent, tinted container that when filed with a tinted liquid exhibits an appearance having the tint of third color.
  • liquid products exhibiting colors not particularly pleasing to the consumer are often packaged in tinted, opaque plastic container.
  • the tinted, opaque plastic container provides a visually pleasing appearance to the consumer by covering or masking the not so pleasing liquid product.
  • Other liquid products are packaged in transparent, plastic containers.
  • the liquid product is heavily tinted so that the filled package exhibits the tint of the liquid soap.
  • the heavily tinted liquid product housed within the transparent, plastic container provides a visually pleasing appearance to the consumer.
  • Another packaging alternative for liquid products is to provide a filled package that exhibits a colorless, transparent appearance. A colorless, transparent package provides a particularly pleasing appearance to the consumer.
  • a further liquid product and container can provide a color fusion, i.e. merging of elements into a unified whole, and a consumer delight. It has now been discovered that providing a transparent container exhibiting the tint of a first color and combining this with a transparent liquid exhibiting the tint of a second color which is different than the first color, a resulting color fusion occurs in which the tint of the first color of the container and the tint of the second color of said liquid cooperate such that the tinted container when filled with the tinted liquid exhibits a transparent appearance having the tint of a third color.
  • Such a display would be uniquely attracting to passing consumers and thus would lead inexorably to increased sales of the brand of product sold in the container.
  • the repeated exposure of the consumer to the color fusion and the individual elements of the color fusion during the use of the product may lead to making a brand and a product more distinct and memorable. It is to the provision of just such a filled package that the present invention is directed.
  • the present invention is directed to a filled package comprising:
  • the present invention provides a filled package comprising:
  • An embodiment of the present invention provides a filled package comprising a transparent or translucent container exhibiting the tint of a first color and being adapted to house a liquid; and a liquid exhibiting the tint of a second color which is different than the first color and being housed in said container, the tint of the first color of the container and the tint of the second color of said liquid cooperating such that the tinted container when filled with the tinted liquid exhibits an appearance having the tint of a third color, further wherein the tinted liquid exhibit an appearance selected from the group comprising a transparent appearance, a translucent appearance, or an opaque appearance and mixtures thereof.
  • An embodiment of the present invention provides a filled package comprising a transparent or translucent container exhibiting the tint of a first color and being adapted to house a liquid; and a liquid exhibiting the tint of a second color which is different than the first color and being housed in said container, the tint of the first color of the container and the tint of the second color of said liquid cooperating such that the tinted container when filled with the tinted liquid exhibits an appearance having the tint of a third color wherein the filled package comprises a cap having the same color as the tint of the third color.
  • An embodiment of the present invention provides a filled package comprising a transparent or translucent container exhibiting the tint of a first color and being adapted to house a liquid; and a liquid exhibiting the tint of a second color which is different than the first color and being housed in said container, the tint of the first color of the container and the tint of the second color of said liquid cooperating such that the tinted container when filled with the tinted liquid exhibits an appearance having the tint of a third color wherein the tint of the third color matches a coordinating fragrance for the filled package.
  • a further embodiment of the present invention provides provides a filled package comprising a transparent or translucent container exhibiting the tint of a first color and being adapted to house a liquid; and a liquid exhibiting the tint of a second color which is different than the first color and being housed in said container, the tint of the first color of the container and the tint of the second color of said liquid cooperating such that the tinted container when filled with the tinted liquid exhibits an appearance having the tint of a third color wherein changing the level of tint for the second color will identify product types, product forms or product versions.
  • a non-limiting example would be, to differentiate a shampoo product from a conditioner product, the two product liquids may be tinted with differing levels of tint, so that on shelf, the tint of a third color will appear differently for the shampoo product form and the conditioner product form.
  • a further embodiment provides wherein changing the level of opacity or level of opaque for the second color of a liquid will identify product types, product forms or product versions.
  • a further embodiment of the present invention provides a filled package comprising a transparent or translucent container exhibiting the tint of a first color and being adapted to house a liquid; and a liquid exhibiting the tint of a second color which is different than the first color and being housed in said container, the tint of the first color of the container and the tint of the second color of said liquid cooperating such that the tinted container when filled with the tinted liquid exhibits an appearance having the tint of a third color and further wherein changing the level of tint for the first color will identify product forms or product types.
  • a non-limiting example would be, to differentiate a shampoo product from a conditioner product, the two liquids may be tinted with the same level of tint, but the level of tint for the first color, that of the container, will vary in level between the two products. Therefore, on shelf, the tint of a third color will appear differently for the shampoo product form and the conditioner product form.
  • the tint of the first color of the transparent or translucent container may be selected to signal a product group or a product family benefit and further wherein the tint of the second color of the liquid is selected to signal a product version and wherein the tinted container when filled with the tinted liquid exhibits an appearance having the tint of a third color and further signals a product version.
  • a product group or product family benefit examples may be a price tier group, a treatment group such as antidandruff, and a colored hair group.
  • Non-limiting examples of a product version would be versions for straight hair, wavy hair, curly hair, blonde, brown or red hair, dry hair, and oily hair. Such versions may directed to a hair type or to an end benefit such as providing volume.
  • Another embodiment of the present invention provides a filled package wherein the transparent or translucent container exhibiting the tint of a first color and a liquid exhibiting the tint of a second color which is different than the first color the tint of the first color of the container and the tint of the second color of said liquid cooperating such that the tinted container when filled with the tinted liquid exhibits an appearance having the tint of a third color, and further providing a visible indicator of the amount of liquid remaining in the filled package.
  • the present invention may provide a solution to an unmet need. When a consumer uses a colorless transparent container in combination with a colorless liquid, it may be difficult to achieve a clear and distinct read on the amount or level of liquid in this container.
  • the present invention provides for a clear indicator of the amount or level of liquid in a container as the combination of the tint of a first color for a transparent or translucent container with a liquid having a tint of a second color, and thus providing an appearance having the tint of a third color, provides a clear visual indicator of the amount of liquid product remaining in the filled package.
  • the filled package may comprise a liquid which may comprise two or more visually distinct phases.
  • the filled package may comprise a liquid which may comprise beads, stripes or patterns.
  • the liquid may comprise a bead which is colored white and such liquid may be combined with the tint of the liquid and the tint of a container thereby resulting in a minimizing or maximizing of the appearance of such beads.
  • the transparent or translucent container exhibiting the tint of a first color may further comprise a shimmer.
  • the transparent or translucent container exhibiting the tint of a first color may further comprise a shimmer or a sparkle wherein the liquid exhibiting the tint of a second color comprises a shimmer.
  • the fusion of the shimmer or a sparkle in the container with the shimmer of a liquid can provide a signal of product type or product version, along with providing an enhancement of the transparent, translucent, or opacity of the filled package.
  • a liquid comprising a shimmer may be created by adding, as a non-limiting example, mica and/or titanium dioxide.
  • the present invention may be used in the general areas of personal care products such as shampoos, conditioners, styling, skin care, and cleansing products, fabric care products, home care products, health care products, baby care products and food products.
  • personal care products such as shampoos, conditioners, styling, skin care, and cleansing products, fabric care products, home care products, health care products, baby care products and food products.
  • compositions and methods/processes of the present invention can comprise, consist of, and consist essentially of the essential elements and limitations of the invention described herein, as well as any of the additional or optional ingredients, components, steps, or limitations described herein.
  • effective means an amount of a subject active high enough to provide a significant positive modification of the condition to be treated.
  • An effective amount of the subject active will vary with the particular condition being treated, the severity of the condition, the duration of the treatment, the nature of concurrent treatment, and like factors.
  • the container is preferably made of synthetic resin such as polyethylene terephthalate (PET).
  • PET polyethylene terephthalate
  • the container may also be made of other resins such as a glycol modified PET copolymer (PETG), polycarbonate, extrudable polyethylene terephthalate (EPET), polyvinyl chloride (PVC), polypropylene (PP), polystyrene, high density polyethylene (HDPE), low density polyethylene (LDPE).
  • PET polyethylene terephthalate
  • PET polyethylene terephthalate
  • EPET extrudable polyethylene terephthalate
  • PVC polyvinyl chloride
  • PP polypropylene
  • polystyrene high density polyethylene
  • HDPE high density polyethylene
  • LDPE low density polyethylene
  • body may be any shape, e.g. cylindrical, round, square, oblong, etc.
  • the containers can be made of any conventional polymers in accordance with claim 1, as long as the containers have a transparent and/or translucent appearance.
  • the transparent appearance it is preferred to use polyethylene terephthalate.
  • the translucent appearance can be achieved by, a non-limiting example being, wall thickness of material, surface geometry (i.e.
  • a non-limiting example would be a translucent shrink film or shrink sleeve may be used to achieve the appearance of a color or tint of the container.
  • the treatments include, a non-limiting example being spray coating (non-limiting examples, fine particles are sprayed to the surface of the container and the container is coated by the fine particles, thus, the container has a translucent appearance), sandblasting, and mold surface treatment (non-limiting example being by forming fine undulation on the surface of the mold, the container made in the mold has fine undulation on the surface, thus, the container has translucent appearance).
  • a translucent appearance allows enough light into the container to enable the tinted color of the liquid product to fuse with the tinted color of the container to deliver the desired third color of the product, but wherein the consumer is unable to see completely through the wall of the container.
  • a translucent appearance can be one where objects beyond the liquid product cannot be seen clearly.
  • a transparent appearance can be a translucent appearance that allows the consumer to see completely through the wall of the container. Therefore, the translucency of the container may be of such an amount or degree to allow enough light into the container to enable the amount of tint of the container to cooperate with the amount of tint in the liquid product such that the filled container exhibits a different color appearance from either the container or liquid product individually.
  • an opaque appearance can be one in which a consumer can not see into the product or can not see through the product to the back wall of a container.
  • a tinted preform is first formed on a conventional injection mold. Flakes or pelletized PET resin is fed from a hopper into an extruder where the PET resin is heated to fluidize the resin.
  • An exemplary PET resin is available from Eastman Chemical Company.
  • Color tinting can be added in either a dry (a non-limiting example being granular) or liquid fashion that is consistent and compatible with the base resin.
  • the tint can be added to the plasticized resin, typically through the use of a master batch containing a separate carrier resin, at levels which will allow the desired tint to be achieved.
  • the colored/plasticized resin is fed into a shooting pot in preparation for injection molding.
  • the shooting pot is filled through a shuttle valve; high pressure hydraulic oil then drives the shooting pot piston forward filling the mold. This allows the extruder to continuously plasticize throughout the cycle, and results in higher throughput with a more homogeneous melt.
  • the mold can be a multi cavity mold creating many (for example, 16 - 96) tinted preforms at a time.
  • the finished tinted preforms can be stored and subsequently blown into transparent, tinted containers in the standard fashion. After being blown, the transparent, tinted containers can then be filled with a transparent, tinted liquid product and sealed.
  • PET bottles can be made in 1-step injection blow molded (a non-limiting example being no preform) or in a 2-step injection stretch blow molded (preform, reheat and blow) and manner. PETG, PP and HDPE bottles can be extrusion blow molded.
  • the tinting of the container should be of such an amount or degree to cooperate with the amount of tint in the liquid product such that the filled container exhibits a different color appearance from either the container or liquid product individually.
  • the necessary amount of tinting for the container will be determined by the amount of tint that the liquid product exhibits and the desired final color appearance of the product/container combination.
  • the color generated by the tint in the container can be defined via L, a, and b values using a specified light source or transmittance readings at across the visible light wavelength spectrum using a spectrophotometer. Once L, a, and b values or transmittance values to deliver the desired container color are established, production of the containers can be monitored via spectrophotometer to ensure the desired color is consistently produced.
  • the container of the present invention can have a print directly on the bottle or tube, or by the use of a label or film having prints.
  • Such prints include, as non-limiting examples, brand name/logo marks, product name, product benefits, drawings, names of ingredients.
  • the containers with or without label/film can have other features, especially aesthetic features.
  • aesthetic features include, as non-limiting examples, textures, embossing, lenticular lens, simulated motion, scent (activated with or without scratching the label), colors such as fluorescence, metallic color (with or without 3D-like effect), holograms, frosted or matte color, gradation of color, gradation of transparency, colored transparent/translucent appearance, graphics which are on the back side of the container and which can be seen from the front side of the container.
  • one or more labels may be adhered to the outer periphery of the container body.
  • the term "obverse surface” may mean the label surface exposed to the outside on which an insignia or instructions may be printed.
  • the term “reverse surface” or “inside” may mean the surface of the label facing the outer periphery of the container.
  • the front label may be a colorless, transparent material, a non-limiting example being plastic, having the appropriate insignia or instructions printed thereon. A colorless front label may facilitate in highlighting and reinforcing the tinted, transparent appearance of the present invention.
  • the back label may be of white paper, poly, or plastic stock having printing on both sides thereof. Printing on the reverse surface of the paper, poly or plastic stock may be a continuous uniform color, that may gradually lighter as it nears the labels outer edges. This may serve as a pleasing background which highlights the printing on the clear front label. So as to compliment the tinting of the container, the color of the back label may be consistent with i.e. relatively near, to the color or tint of the container.
  • the transparent or translucent container may comprise a back label having a color which contributes to the appearance and color of the filled package, and have an effect of the appearance of the tint of the third color.
  • a back label having such a color may also contribute to signaling a product version or product type.
  • a filled package is made according to the following description.
  • a liquid shampoo composition can be prepared by any conventional method well known in the art.
  • the liquid compositions of the present invention may be prepared by any known or otherwise effective technique. Methods for preparing the shampoo embodiments of the present invention include conventional formulation and mixing techniques.
  • a liquid shampoo composition can comprise the following: Component Example 1 Example 2 Example 3 Sodium Laureth Sulfate 7.00.

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  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Packages (AREA)
  • Laminated Bodies (AREA)

Claims (14)

  1. Conditionnement rempli comprenant :
    (a) un récipient transparent ou translucide présentant la teinte d'une première couleur et étant adapté pour loger un liquide ; et
    (b) un liquide présentant la teinte d'une deuxième couleur qui est différente de la première couleur et étant logé dans ledit récipient, la teinte de la première couleur du récipient et la teinte de la deuxième couleur dudit liquide coopérant de telle sorte que le récipient teinté lorsqu'il est rempli avec le liquide teinté présente une apparence ayant la teinte d'une troisième couleur, caractérisé en ce que le conditionnement rempli comprend une étiquette de dos comprenant un motif visualisé à travers la bouteille dans lequel le motif est de la même couleur que la teinte de la deuxième couleur du liquide ;
    dans lequel ledit liquide est une composition de soin personnel ;
    et dans lequel le matériau constituant ledit récipient est choisi dans le groupe constitué de polyéthylène téréphtalate, copolymère polyéthylène téréphtalate modifié au glycol, polyéthylène téréphtalate extrudable, chlorure de polyvinyle, polypropylène orienté, polycarbonate, polystyrène, polyéthylène à haute densité et polyéthylène à basse densité.
  2. Conditionnement rempli selon la revendication 1, dans lequel en outre le liquide teinté présente une apparence choisie parmi le groupe comprenant une apparence transparente, une apparence translucide ou une apparence opaque et leurs mélanges.
  3. Conditionnement rempli selon la revendication 2, dans lequel le liquide teinté présente une apparence transparente.
  4. Conditionnement rempli selon la revendication 2, dans lequel le liquide teinté présente une apparence translucide.
  5. Conditionnement rempli selon la revendication 2, dans lequel le liquide teinté présente une apparence opaque.
  6. Conditionnement rempli selon la revendication 1, où le conditionnement rempli comprend une coiffe ayant la même couleur que la teinte de la troisième couleur.
  7. Conditionnement rempli selon la revendication 1, qui fournit en outre un indicateur visible de la quantité de liquide restant dans le conditionnement rempli.
  8. Conditionnement rempli selon la revendication 1, dans lequel le liquide comprend deux phases visuellement distinctes ou plus.
  9. Conditionnement rempli selon la revendication 1, dans lequel le liquide comprend des perles, des bandes ou des motifs.
  10. Conditionnement rempli selon la revendication 1, dans lequel le récipient transparent ou translucide comprend une étiquette de dos ayant une couleur qui contribue au récipient teinté lorsqu'il est rempli avec le liquide teinté présentant une apparence ayant la teinte d'une troisième couleur.
  11. Conditionnement rempli selon la revendication 1, dans lequel le récipient transparent ou translucide présentant la teinte d'une première couleur comprend en outre un miroitement.
  12. Conditionnement rempli selon la revendication 1, dans lequel le récipient transparent ou translucide présentant la teinte d'une première couleur comprend en outre un scintillement.
  13. Conditionnement rempli selon la revendication 1, dans lequel le récipient transparent ou translucide présentant la teinte d'une première couleur comprend en outre un miroitement et dans lequel le liquide présentant la teinte d'une deuxième couleur comprend un miroitement.
  14. Conditionnement rempli selon la revendication 1, dans lequel le récipient transparent ou translucide présentant la teinte d'une première couleur comprend en outre un scintillement et dans lequel le liquide présentant la teinte d'une deuxième couleur comprend un miroitement.
EP06809642.9A 2005-10-20 2006-10-18 Emballage rempli transparent ou translucide presentant un aspect colore Active EP1937564B2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US72850305P 2005-10-20 2005-10-20
PCT/IB2006/053850 WO2007046068A1 (fr) 2005-10-20 2006-10-18 Emballage rempli transparent ou translucide presentant un aspect colore

Publications (3)

Publication Number Publication Date
EP1937564A1 EP1937564A1 (fr) 2008-07-02
EP1937564B1 EP1937564B1 (fr) 2010-03-24
EP1937564B2 true EP1937564B2 (fr) 2013-12-18

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ID=37735296

Family Applications (1)

Application Number Title Priority Date Filing Date
EP06809642.9A Active EP1937564B2 (fr) 2005-10-20 2006-10-18 Emballage rempli transparent ou translucide presentant un aspect colore

Country Status (11)

Country Link
US (1) US20070090010A1 (fr)
EP (1) EP1937564B2 (fr)
JP (1) JP2009511364A (fr)
CN (1) CN101616846B (fr)
AT (1) ATE461868T1 (fr)
AU (1) AU2006305531B2 (fr)
BR (1) BRPI0617617A2 (fr)
CA (1) CA2626633C (fr)
DE (1) DE602006013172D1 (fr)
ES (1) ES2340524T5 (fr)
WO (1) WO2007046068A1 (fr)

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Also Published As

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WO2007046068A1 (fr) 2007-04-26
ES2340524T5 (es) 2014-03-10
ATE461868T1 (de) 2010-04-15
JP2009511364A (ja) 2009-03-19
CA2626633A1 (fr) 2007-04-26
US20070090010A1 (en) 2007-04-26
CA2626633C (fr) 2011-03-01
EP1937564A1 (fr) 2008-07-02
BRPI0617617A2 (pt) 2011-08-02
AU2006305531B2 (en) 2011-07-28
CN101616846A (zh) 2009-12-30
CN101616846B (zh) 2011-05-25
ES2340524T3 (es) 2010-06-04
DE602006013172D1 (de) 2010-05-06
HK1139636A1 (en) 2010-09-24
AU2006305531A1 (en) 2007-04-26
EP1937564B1 (fr) 2010-03-24

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