JP2024173649A - Benefit providing system and benefit providing method - Google Patents

Abstract

To limit users who can receive privileges according to attributes of the users.SOLUTION: When a user of a terminal device is determined to be a candidate to be extracted on the basis of a preset user attribute, a privilege offering system transmits, to the terminal device, notice information including a link to a campaign screen for a campaign. The privilege offering system transmits, to the terminal device, operation element information for displaying a predetermined operation element which can be included in a service screen that may be displayed by a following guidance shown on the campaign screen. The privilege offering system transmits, to the terminal device, reception screen information for displaying a reception screen showing reception of a privilege, in accordance with the operation element operated on the service screen. The privilege offering system is configured not to transmit the operation element information when the user is determined not to be a candidate when the terminal device displays the service screen.SELECTED DRAWING: Figure 1

Description

The present invention relates to a method for granting rewards to a portion of users who meet certain conditions.

Conventionally, a system is known that provides a user with a special benefit on the condition that the user performs a predetermined action, such as purchasing a product or reserving a service. For example, Patent Document 1 discloses an information processing device that provides a special benefit to a user who purchases a product. This information processing device generates a two-dimensional code indicating a uniform resource locator (URL) of recipe information that uses a target product set by an advertiser. A user terminal used by a user displays recipe information by reading a two-dimensional code published on a flyer or the like. The user terminal displays a product advertisement page of the target product in response to an operation on a link such as an advertisement banner displayed in the recipe information. The product advertisement page is, for example, a campaign platform that notifies the user that a special benefit will be provided as an incentive for purchasing the target product. The information processing device registers a user ID that identifies the user in response to an operation on an entry button displayed on the product advertisement page. After that, when the user purchases the target product at a store, a store terminal used at the store performs electronic payment and transmits the user ID and the like to the information processing device as a result of the electronic payment. The information processing device determines whether or not a user has purchased a target product based on the information registered when the user entered and the information at the time of the user's purchase of the target product, and grants a bonus to users who have purchased the target product.

JP 2021-81879 A

Entry is considered to be equivalent to applying to participate in a campaign or being registered in a list of users who can participate in a campaign. On the other hand, there are cases where, for example, it is desired to give a reward only to some users predetermined by those involved in the campaign or advertisers, regardless of whether or not the user has applied to participate in the campaign or whether or not the campaign requires an application to participate. For example, it is possible to give a reward only to users who have specific attributes. However, conventional technology has not taken such circumstances into consideration. For example, if an advertising banner is displayed on any user's user terminal by reading a two-dimensional code, the product advertising page can be displayed via the link of the advertising banner and entry is possible. Therefore, it is not possible to limit the users to whom the reward is given. Even if the information processing device is configured so that the advertising banner is not displayed to users other than a specific user, if information such as the URL of the product advertising page can be obtained in some way, the user can display the product advertising page and enter.

The present invention has been made in consideration of the above points, and one example of the objective of the present invention is to provide a reward awarding system and reward awarding method that can limit users who can receive rewards based on the attributes of the users.

One aspect of the present invention includes an acquisition means for acquiring user identification information for identifying a user of a terminal device from the terminal device, a candidate determination means for executing a first determination based on the acquired user identification information to determine whether or not the user of the terminal device is a candidate extracted based on preset user attributes, a notification information transmission means for transmitting, when it is determined that the user of the terminal device is the candidate, notification information notifying the candidate of a campaign in which a special benefit will be given to the candidate on the condition that the candidate takes a predetermined action, the notification information including a link to a campaign screen showing an introduction to the campaign, to the terminal device, and a notification information transmission means for transmitting, when the user of the terminal device is determined to be the candidate, notification information notifying the candidate of a campaign in which a special benefit will be given to the candidate on the condition that the candidate takes a predetermined action, the notification information including a link to a campaign screen showing an introduction to the campaign, and The system includes a request receiving means for receiving from the terminal device a request for receiving screen information for displaying on the terminal device a receiving screen indicating receipt of the bonus, the receiving screen being determined to be displayed after completion, and a receiving screen information sending means for sending the receiving screen information to the terminal device in response to receiving the request, the candidate determining means further performs a second determination when the request is received to determine whether the user of the terminal device is the candidate, and the receiving screen information sending means does not send the receiving screen information to the terminal device if it is determined in the second determination that the user of the terminal device is not the candidate.

According to this aspect, candidates for users to whom a privilege is to be granted are extracted based on preset user attributes. It is determined whether the user of the terminal device is a candidate. If the user is a candidate, notification information is transmitted to the terminal device. The notification information is information informing the candidate of a campaign in which a privilege is granted to the candidate on the condition that the candidate takes a predetermined action. The notification information includes a link to a campaign screen showing the campaign. Therefore, when a user determined to be a candidate operates the notification information, the terminal device displays the campaign screen. After the predetermined action is completed, a request for receipt screen information is transmitted from the terminal device. The receipt screen information is information for displaying a receipt screen showing receipt of the privilege. When the receipt screen information is requested, it is further determined whether the user of the terminal device is a candidate. If the user is a candidate, the receipt screen information is transmitted to the terminal device. Therefore, the terminal device displays the receipt screen and the user can receive the privilege. If the user is not a candidate, the receipt screen information is not transmitted. Therefore, the terminal device does not display the receipt screen and the user cannot receive the privilege. Therefore, even if it is assumed that the user is not a candidate but can somehow display the campaign screen and participate in the campaign, the user cannot receive the privilege thereafter. Therefore, the users who can receive the benefits can be limited depending on the user's attributes.

Another aspect of the present invention is characterized in that the receiving screen is a screen indicating that the receiving of the benefit has been completed, and after the completion of the predetermined action, a receiving operation screen capable of accepting a receiving operation for receiving the benefit is displayed by the terminal device, and the request receiving means receives the request from the terminal device when the receiving operation is accepted on the receiving operation screen.

According to this aspect, the terminal device displays a receiving operation screen after completing a predetermined action. When the reception operation to receive the benefit is accepted on the receiving operation screen, it is determined whether the user is a candidate or not. If the user is a candidate, the terminal device displays a receiving screen. This receiving screen indicates the completion of receiving the benefit. If the user is not a candidate, even if the reception operation is accepted on the receiving operation screen, the terminal device does not display the receiving screen. Therefore, it is possible to limit users who can receive the benefit according to the attributes of the user.

In yet another aspect of the present invention, the present invention further comprises an awarding means for executing an awarding process for awarding a benefit to the user of the terminal device when the second determination determines that the user of the terminal device is the candidate.

According to this aspect, if the user is a candidate, the user completes receipt of the benefit and the terminal device displays a receipt screen.

In yet another aspect of the present invention, the predetermined action includes an action related to a predetermined service, and a predetermined service screen provided by the service, which may include a predetermined operation element, may be displayed by the terminal device when the user follows the guidance shown by the campaign screen, and the receiving operation screen is displayed by the terminal device in response to the operation of the operation element on the service screen.

According to this aspect, when a user takes action according to the guidance shown on the campaign screen, the terminal device may display a service screen provided by a specified service. The specified action as a condition for granting a benefit includes an action related to that service. The service screen may include an operation element. When an operation element in the service screen is operated, the terminal device displays a receiving operation screen. When an acceptance operation for receiving a benefit is accepted on the receiving operation screen, it is determined whether the user is a candidate. Therefore, the screen displayed on the terminal device transitions from a screen provided by a service related to the campaign to a screen for receiving points.

In yet another aspect of the present invention, the receiving screen is a receiving operation screen capable of accepting a receiving operation for receiving the bonus, and further includes an awarding means for executing an awarding process for awarding a bonus to a user of the terminal device in response to the receiving operation being accepted on the receiving operation screen displayed by the terminal device based on the transmitted receiving screen information.

According to this aspect, if the user is a candidate, the terminal device displays a receiving operation screen as the receiving screen. When the reception operation to receive the benefit is accepted on the receiving operation screen, the benefit is granted to the user. If the user is not a candidate, the terminal device does not display the receiving operation screen. In this case, the user cannot perform the operation to receive the benefit. Therefore, it is possible to restrict users who can perform the operation to receive the benefit according to the user's attributes.

In yet another aspect of the present invention, the predetermined action includes an action related to a predetermined service, and a predetermined service screen provided by the service, which may include an operation element operable to display the receiving operation screen, may be displayed by the terminal device when the user follows the guidance shown by the campaign screen, and the request receiving means receives the request from the terminal device when the operation element is operated on the displayed service screen.

According to this aspect, when a user takes action according to the guidance shown on the campaign screen, the terminal device may display a service screen provided by a specified service. The specified action as a condition for granting a benefit includes an action related to that service. The service screen may include an operation element. When an operation element in the service screen is operated, it is determined whether or not the user is a candidate. Therefore, depending on the user's attributes, it is possible to restrict users who can transition from a screen provided by a service related to the campaign to a screen for receiving points, by changing the screen displayed on the terminal device.

In yet another aspect of the present invention, the present invention further comprises an operation element information transmission means for transmitting operation element information for causing the terminal device displaying the service screen to display the operation element within the service screen, and the candidate determination means further performs a third determination for determining whether or not the user of the terminal device is the candidate when the terminal device displays the service screen, and the operation element information transmission means does not transmit the operation element information when it is determined in the third determination that the user of the terminal device is not the candidate.

According to this aspect, when the terminal device displays the service screen, it further determines whether the user is a candidate. If the user is a candidate, an operation element is displayed within the service screen. If the user is not a candidate, the operation element is not displayed. Therefore, depending on the user's attributes, it is possible to restrict users who can transition from a screen provided by a service related to the campaign to a screen for receiving points on the screen displayed on the terminal device.

In yet another aspect of the present invention, the campaign screen is a screen capable of accepting a display operation to display an operation screen capable of accepting an operation for performing the predetermined action, and when the display operation is accepted on the campaign screen, the display operation is updated by an update means for updating operator identification information capable of identifying the operator who performed the display operation to indicate that the user identified by the acquired user identification information is the operator, and an operator determination means for determining whether or not the user of the terminal device is the operator based on the operator identification information and the acquired user identification information, and the operation element information transmission means does not transmit the operation element information when it is determined that the user of the terminal device is not the operator.

According to this aspect, when a display operation is accepted on the campaign screen, the terminal device displays an operation screen. The operation screen is a screen that can accept an operation for taking a predetermined action. By performing an operation on the operation screen, the user may ultimately be able to take a predetermined action, and the terminal device displays a service screen. If the user is both a candidate and the operator who performed the display operation, the terminal device displays an operation element within the service screen. If the user is not the operator who performed the display operation, the terminal device does not display an operation element even if the user is a candidate. Therefore, depending on whether or not the guidance has been confirmed on the campaign screen, it is possible to restrict users who can transition from a screen provided by a service related to the campaign to a screen for receiving points, which screen is displayed on the terminal device.

A further aspect of the present invention is characterized in that the service screen is the operation screen or a screen that is scheduled to be displayed after the operation screen.

A further aspect of the present invention is characterized in that the predetermined action includes operating the operating element.

In yet another aspect of the present invention, a campaign cost incurred for implementing the campaign, which increases each time the privilege is granted to any user, is stored in a storage means, and the notification information transmission means does not transmit the notification information to the terminal device when the stored campaign cost is equal to or greater than a predetermined percentage of a budget set for the campaign, the campaign screen is a screen capable of accepting a display operation for displaying an operation screen capable of accepting an operation for taking the predetermined action, and when the display operation is accepted on the campaign screen, operator identification information capable of identifying the operator who performed the display operation is transmitted to the terminal device. The system further includes an update means for updating the acquired user identification information to indicate that the user identified by the acquired user identification information is the operator, and an operator determination means for determining whether the user of the terminal device is the operator based on the operator identification information and the acquired user identification information, and the receiving screen information transmission means is characterized in that, if the campaign cost is equal to or greater than the predetermined percentage of the budget, the receiving screen information is not transmitted, and, if the user of the terminal device is determined to be the candidate and is determined to be the operator, the receiving screen information is transmitted even if the campaign cost is equal to or greater than the predetermined percentage of the budget.

According to this aspect, the campaign cost increases each time a privilege is granted to a user. When the campaign cost becomes equal to or exceeds a predetermined percentage of the budget, the transmission of notification information to the terminal device is stopped. Therefore, the terminal device does not display the notification information. When a display operation is accepted on the campaign screen, the terminal device displays the operation screen. The operation screen is a screen that can accept an operation for taking a predetermined action. By performing an operation on the operation screen, the user may finally be able to take a predetermined action, and the terminal device displays a service screen. If the campaign cost is equal to or exceeds a predetermined percentage of the budget at the time when a request for receiving screen information is sent from the terminal device, the terminal device does not display the receiving screen even if the user is a candidate. However, if the user is a candidate and is an operator who performed the display operation, the terminal device displays the receiving screen even if the campaign cost is equal to or exceeds the predetermined percentage of the budget. Therefore, while preventing the campaign cost from becoming excessive relative to the budget, notification information is displayed before the campaign cost reaches a predetermined percentage of the budget, and a privilege can be granted to a user who has confirmed the guidance on the campaign screen, even if the campaign cost subsequently reaches the predetermined percentage.

A further aspect of the present invention is characterized in that the notification information transmitted is an advertisement.

In yet another aspect, the present invention is characterized in that the system further comprises a first adding means for adding an advertising fee to the stored campaign fee when a campaign fee charged to an advertiser for implementing the campaign is stored in a storage means and an advertising fee different from a privilege fee for granting the privilege is incurred as a result of the notification information being transmitted by the notification information transmitting means, and a second adding means for adding a privilege fee corresponding to the privilege to be granted to the stored campaign fee when the privilege is granted to any user.

According to this aspect, if an advertising fee is incurred as a result of sending the notification information as an advertisement, the campaign cost increases. Also, if a bonus cost for granting a bonus is incurred in addition to the advertising fee, the campaign cost increases. Therefore, the advertising fee and the bonus cost are added separately to the campaign cost.

In yet another aspect of the present invention, the notification information transmission means is characterized in that, if the campaign cost is equal to or greater than a predetermined percentage of the budget set for the campaign, the notification information transmission means does not transmit the notification information to the terminal device.

According to this aspect, when the campaign cost exceeds a predetermined percentage of the budget, the transmission of notification information to the terminal device is stopped. Therefore, the terminal device does not display the notification information. This makes it possible to prevent the campaign cost, including the advertising fee and the bonus cost, from becoming excessive relative to the budget.

A further aspect of the present invention is characterized in that the advertising fee is generated when the user of the terminal device performs at least a predetermined part of the specified actions.

According to this aspect, by offering rewards to users who have taken a specific action, it is possible to promote advertising results.

Yet another aspect of the present invention is characterized in that the information displayed on the campaign screen includes the conditions.

According to this aspect, on the campaign screen, the user can check the specified actions that are the conditions for receiving the benefit.

In another aspect of the present invention, the candidate determination means determines whether the user of the terminal device is the candidate based on the acquired user identification information and candidate identification information that can identify the candidate.

A further aspect of the present invention is characterized in that the candidate identification information is information indicating attributes of a user of the terminal device.

Yet another aspect of the present invention is a method for granting a bonus executed by a computer, comprising: an acquisition step of acquiring user identification information for identifying a user of a terminal device from the terminal device; a first candidate determination step of determining whether or not the user of the terminal device is a candidate extracted based on a preset attribute based on the acquired user identification information; a notification information transmission step of transmitting, to the terminal device, notification information informing the candidate of a campaign for granting a bonus to the candidate on the condition that the candidate takes a predetermined action, the notification information including a link to a campaign screen showing information about the campaign, when the user of the terminal device is determined to be the candidate; and a notification information transmission step of transmitting, to the terminal device, notification information informing the candidate of a campaign for granting a bonus to the candidate on the condition that the candidate takes a predetermined action, the notification information including a link to a campaign screen showing information about the campaign. The method includes a request receiving step of receiving from the terminal device a request for receiving screen information for displaying on the terminal device a receiving screen indicating receipt of the benefit, a second candidate determination step of determining whether or not the user of the terminal device is the candidate based on the acquired user identification information when the request is received, and a receiving screen information sending step of sending the receiving screen information to the terminal device when it is determined by the second candidate determination step that the user of the terminal device is the candidate, and not sending the receiving screen information to the terminal device when it is determined by the second candidate determination step that the user of the terminal device is not the candidate.

According to the present invention, it is possible to limit the users who can receive benefits depending on the user's attributes.

1 is a diagram illustrating an example of a schematic configuration of a communication system S according to an embodiment. FIG. 11 is a diagram showing an example of screen transition. FIG. 11 is a diagram showing an example of screen transition. 1 is a block diagram showing an example of a schematic configuration of an information distribution server 1 according to an embodiment. 3A and 3B are diagrams showing examples of information stored in a database and a list of the information distribution server 1. FIG. 2 is a block diagram showing an example of a schematic configuration of a service server 2 according to an embodiment. FIG. 2 is a block diagram showing an example of a schematic configuration of a point program server 3 according to an embodiment. 11 is a diagram showing an example of information stored in a database of a point program server 3. FIG. 13 is a diagram showing an example of information stored in a database of a member information management server 4. FIG. 2 is a diagram showing an example of functional blocks of a system control unit 11 in the information distribution server 1. FIG. FIG. 11 is a diagram showing an example of conditions set on each screen for appropriately allocating points. 2 is a diagram showing an example of functional blocks of a system control unit 21 in the service server 2. FIG. 2 is a diagram showing an example of a functional block of a system control unit 31 in the point program server 3. FIG. 10 is a flowchart illustrating an example of terminal processing in a user terminal 5 according to an embodiment. 10 is a flowchart showing an example of a notification information transmission control process executed by a system control unit 11 of the information distribution server 1 according to an embodiment. 11 is a flowchart showing an example of a conductor element information transmission control process executed by a system control unit 11 of the information distribution server 1 according to an embodiment. FIG. 2 is a sequence diagram showing a processing example of a communication system S according to an embodiment. 11 is a flowchart showing an example of a receiving screen information transmission control process executed by a system control unit 31 of the point program server 3 according to an embodiment. 10 is a flowchart showing an example of a point giving process executed by a system control unit 31 of the point program server 3 according to an embodiment. FIG. 11 is a diagram showing an example of screen transition. FIG. 2 is a sequence diagram showing a processing example of a communication system S according to an embodiment. 11 is a flowchart showing an example of a receiving screen information transmission control process executed by a system control unit 31 of the point program server 3 according to an embodiment. 1 is a block diagram showing an example of a schematic configuration of an information distribution server 1 according to an embodiment. 10A and 10B are diagrams illustrating an example of information stored in a campaign DB 14a and a campaign cost DB 14d. 2 is a diagram showing an example of functional blocks of a system control unit 11 in the information distribution server 1. FIG. FIG. 13 is a diagram showing an example of conditions set on each screen for appropriately allocating points according to the campaign budget. 2 is a diagram showing an example of a functional block of a system control unit 31 in the point program server 3. FIG. 10 is a flowchart showing an example of a notification information transmission control process executed by a system control unit 11 of the information distribution server 1 according to an embodiment. 11 is a flowchart showing an example of a receiving screen information transmission control process executed by a system control unit 31 of the point program server 3 according to an embodiment.

Embodiments of the present invention will be described in detail below with reference to the drawings. A reward-granting system according to at least one embodiment may grant a reward to a user extracted based on preset user attributes, on the condition that the user takes a predetermined action. A campaign for granting a reward is also called a points-earning campaign. A condition for earning points is also called a points-earning condition. A predetermined action may also be called a points-earning condition.

A user extracted based on a preset user attribute is called a candidate for a user to whom the reward system will grant a reward. The extracted user is also simply called a candidate. A candidate is also called a target of a campaign. A candidate may be a user having a preset user attribute. A user attribute is also simply called an attribute. A user attribute may include information about a user registered by the user himself/herself. Examples of such information include date of birth, gender, address, etc. A user attribute may also include one or more actions taken by a user. Although actions as user attributes are not particularly limited, examples of such user attributes include purchase of a trading object, reservation, viewing of information, membership registration, etc. A trading object may be something that can be the subject of a commercial transaction. A trading object may be, for example, at least one of a product and a service. A user attribute may also include an attribute of the user inferred from the user's behavior. For example, a user who purchases cat food relatively frequently may be inferred to have an attribute of loving cats.

Candidates may be, for example, some users among the members of a specified service. User attributes as conditions for candidates may be set in advance by, for example, a business that grants the privilege or a business that bears the funds for the privilege. Examples of such businesses include the operator of the specified service, the operator of other services, or an advertiser. If an advertiser exists, the advertiser may bear the funds for the privilege. Candidates for users to whom privileges are granted in a campaign may be users who are determined to be able to obtain the privilege by participating in the campaign. Users other than the candidates among the members of a specified service are called non-candidates. Non-candidates may be users who are determined not to be able to obtain the privilege even if they participate in the campaign. Participation in a campaign may be, for example, taking a specified action. Therefore, it may be determined that candidates can obtain the privilege by taking a specified action, while non-candidates cannot obtain the privilege even if they take a specified action. In order to participate in a campaign, it may be necessary or unnecessary for candidates to enter the campaign in advance. Entry may correspond to an application to participate in the campaign or a procedure for adding the user to a list of people expected to participate in the campaign. Entry itself may not be included in the specified action. It may be stipulated that non-candidates will not be able to receive the reward even if they enter the campaign and take the specified action.

The rewards offered in the campaign are not particularly limited, but examples of rewards include points that can be used in a rewards program, electronic coupons, electronic money, cash back, discounts, digital content, tangible items, etc.

User identification information for identifying each member may be registered in the specified service. There is no particular limit to the specified service, but examples of the specified service include comprehensive internet services, online shopping, facility reservation services, mobile communication services, etc.

The predetermined action that is a condition for earning points may be, for example, an action that can be taken online. The predetermined action may correspond to, for example, a predetermined operation or a combination of predetermined operations by the user on a terminal device. For example, the predetermined action may be a specific operation by the user on a website or a specific operation by the user on the app (application) of the service. The predetermined action may be an action that can be taken offline and that the reward system can capture via a network. The predetermined action may be, for example, an action that is preferable for the business operator mentioned above. Examples of the predetermined action include membership registration, registration of user information, installation of the app for the service, purchase of a trading object, and use of the service in other specific modes.

The embodiment described below is an embodiment in which the specified service is a comprehensive Internet service and the benefit is points.

[1. First embodiment]
[1-1. Configuration of communication system]
First, the configuration and functional overview of the communication system S according to this embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an example of the schematic configuration of the communication system S according to this embodiment. As shown in Fig. 1, the communication system S includes an information distribution server 1, a plurality of service servers 2, a point program server 3, a member information management server 4, and a plurality of user terminals 5. The information distribution server 1, each service server 2, the point program server 3, the member information management server 4, and each user terminal 5 are connected to a network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station, etc.), and a gateway, etc.

The information distribution server 1, the service server 2, the point program server 3, and the member information management server 4 may execute processing related to a predetermined Internet comprehensive service. The Internet comprehensive service may be a collection of services provided mainly via a network such as the Internet. These server devices may belong to the same domain corresponding to the Internet comprehensive service. The combination of the information distribution server 1 and the point program server 3 may correspond to an example of a reward system of the present invention. Alternatively, the combination of the information distribution server 1, the service server 2, and the point program server 3 may correspond to an example of a reward system.

The information distribution server 1 may be a server device that distributes information to the user terminal 5. For example, the information distribution server 1 may distribute notification information. For example, the information distribution server 1 may display the notification information in a specified webpage, or may display the notification information on the screen of a specified application that the user terminal 5 can execute. The notification information may be information for informing the user about a specific thing. For example, the notification information may be information informing the user of a point acquisition campaign. The notification information may be an advertisement or may not be an advertisement. The difference between advertisement and non-advertisement may be whether or not an advertising fee is required for the distribution of the notification information. For convenience, in this embodiment, the funds for granting points as a privilege are not included in the advertising fee. However, the funds may be included in the advertising fee.

Each service server 2 may be a server device that executes processing to provide a specific service included in the Internet comprehensive service to the user. The services provided may include online services and other services that can be provided through a network. Examples of services included in the Internet comprehensive service include online shopping such as an online shopping mall, sales services for digital content such as electronic books, reservation services for facilities such as accommodation facilities, ticket reservation services, information search services, online banking, online securities, credit card payments, electronic payment services, instant messaging services, mobile communication services, map services, social networking services, point activity support services, and point programs. Processing related to the point program may be performed by the point program server 3 rather than by any of the service servers 2. Each service server 2 may transmit a web page of a service corresponding to that service server 2 or execute processing related to that service in response to a request from the user terminal 5, for example. For at least one service, an app for using that service may be provided to the user terminal 5. This app may be downloadable, for example, from a predetermined application platform, or may be downloadable from the service server 2 corresponding to that service. For example, in response to a request from a user terminal 5 running the app, the service server 2 may transmit a web page for the service or other information for the user terminal 5 to display a specific screen. In this embodiment, the operator of each service may be able to set up a points-earning campaign to promote the use of the service.

The point program server 3 may be a server device that executes processing related to the point program. For example, the point program server 3 may manage points owned by each user. The number of points owned by a user is called the number of available points. The point program server 3 may update the number of available points of a user according to the acquisition and use of points by the user. The point program server 3 may also execute processing to grant points to users who participate in a point acquisition campaign. The point program in this embodiment may be mainly a service of granting points to users equivalent to a predetermined percentage of the purchase price, etc., when the user purchases a transaction object. Examples of the purchase mode of a transaction object for which points are granted include the purchase of a transaction object using a service included in the Internet comprehensive service, and the purchase of a transaction object at a physical store affiliated with those services. The point program may also grant points to users equivalent to a predetermined percentage of the usage price of a service included in the Internet comprehensive service. Furthermore, the point program may be a service that allows users to use points when purchasing a transaction object at those services or physical stores.

The member information management server 4 may be a server device that manages information related to members of the Internet comprehensive service. When a user becomes a member of the Internet comprehensive service, the user is assigned a user ID. The user ID may be identification information that identifies the user in the Internet comprehensive service. A user who becomes a member of the Internet comprehensive service may be able to use many of the services included in the Internet comprehensive service. In order to use some of the services, the user may need to register as a separate member on the condition that the user is a member of the Internet comprehensive service.

Each user terminal 5 may be a terminal device used by a user who can use the Internet comprehensive service. Examples of user terminals 5 include personal computers, mobile phones such as smartphones, information portable terminals such as tablet computers and PDAs (Personal Digital Assistants), and set-top boxes. Each user terminal 5 may have a built-in web browser. Furthermore, at least a portable terminal device among the user terminals 5 may be capable of installing an app for using services included in the Internet comprehensive service. Each user terminal 5 may receive information such as a web page from the information distribution server 1, the service server 2, or the point program server 3 according to the web browser or app, for example, in response to a user's operation, and display it on the screen.

[1-2. Screen transitions for point acquisition campaign]
Next, an example of screen transitions on the user terminal 5 until points are acquired in a point acquisition campaign will be described with reference to Figs. 2 and 3. Figs. 2 and 3 are diagrams showing an example of screen transitions. For example, assume that an operator of a certain service included in an Internet comprehensive service sets up a point acquisition campaign. Assume that this service is, for example, a points program. Attributes of users who are candidates are determined in advance. For example, the user attributes may be determined in common for all campaigns. Alternatively, the user attributes may be determined according to the number of points to be awarded. Alternatively, the user attributes may be determined for each campaign.

After that, a certain user is using some service. The service used is not particularly limited. The user terminal 5 displays some screen related to the service being used by the user in a web browser or an app. This screen may be a web page or may not be a web page. For example, the user terminal 5 may display a screen on the display based on an HTML (HyperText Markup Language) document or other information for displaying a screen transmitted from any server device. Hereinafter, all screens mentioned in this embodiment may be web pages or may not be web pages. The screen displayed by the user terminal 5 may include, for example, notification information 100 as shown in FIG. 2. This notification information 100 is information informing users of a point acquisition campaign. The notification information 100 is not displayed to non-candidates. The information distribution server 1 transmits the notification information 100 to the user terminal 5. The notification information 100 may include, for example, the number of points 110, condition information 120, a button 130, and deadline information 140. The number of points 110 indicates the number of points given to a user who participates in a point acquisition campaign. The condition information 120 may be information indicating a predetermined action as a point acquisition condition. The condition information 120 may include information encouraging participation in a campaign. The point acquisition condition in the example of FIG. 2 is to start point management. Point management may be, for example, investing points owned by a user in financial products using a point program. The button 130 is a button for displaying the campaign landing screen 200. A link to the campaign landing screen 200 may be embedded in the button 130. This link may be a normal link or a deep link. Hereinafter, all links mentioned in this embodiment may be normal links or deep links. Depending on the type of link, the user terminal 5 displays the screen in a web browser or in an app corresponding to a specific service. Information encouraging participation in a campaign may be displayed on the button 130. The button 130 may be a button for transferring control of the screen after the button 130 is operated to the service server 2 (or the point program server 3). The deadline information 140 indicates the deadline for taking a specific action to earn points.

When the user presses the button 130, the user terminal 5 may display a campaign landing screen 200 as shown in FIG. 2. The campaign landing screen 200 may be displayed, for example, under the control of the service server 2 corresponding to the service implementing the point acquisition campaign. The campaign landing screen 200 may be a screen showing a guide to the point acquisition campaign. The guide to the point acquisition campaign may include a point acquisition condition. The campaign landing screen 200 may include condition information 210. The condition information 210 may be information showing the point acquisition condition more specifically. For example, the condition information 210 may show the condition by text, video, or the like. The condition information 210 shown in the example of FIG. 2 shows that a point management screen is displayed and a panda image is tapped. The campaign landing screen 200 may further include a CTA (Click To Action) button 220. The CTA button 220 may be a button that can be operated to participate in an actual point acquisition campaign. For example, the CTA button 220 may be a button for displaying the participation screen 300. A link to the participation screen 300 may be embedded in the CTA button 220. Information encouraging participation in the campaign may be displayed in the CTA button 220.

When the user presses the CTA button 220, the user terminal 5 may display the participation screen 300 as shown in FIG. 2. The participation screen 300 may be a screen that can accept an operation to take a predetermined action as a point acquisition condition. The operation to take the predetermined action may be, for example, an operation corresponding to at least a part of the predetermined actions, or an operation to display a screen for performing an operation as at least a part of the predetermined actions. The participation screen 300 may be one of the screens of a service that implements a point acquisition campaign, or it may not be one of the screens. The configuration and display contents of the participation screen 300 differ depending on the content of the service or campaign. The participation screen 300 shown in FIG. 2 is a screen that allows an operation to start point management in a point program. The participation screen 300 may include, for example, a start button 310. The start button 310 is a button for starting point management and displaying the service screen 400.

When the user presses the start button 310, the user terminal 5 may display a service screen 400 as shown in FIG. 3. The service screen 400 may be displayed by the control of the service server 2 corresponding to the service implementing the point acquisition campaign, for example. The service screen 400 may be a screen that the user terminal 5 may display by following the guidance (for example, the condition information 210) shown on the campaign landing screen 200. The service screen 400 may be one of the screens of the service implementing the campaign. The service screen 400 may be a screen that can be operated to display the point receiving operation screen 500. For example, the service screen 400 may include a conductor element 410. The conductor element 410 may be an operation element that can be operated to display the point receiving operation screen 500. A link to the point receiving operation screen 500 may be embedded in the conductor element 410. Examples of the conductor element 410 include a button, an icon, a bar, a link, and other clickable images. The predetermined action as the point acquisition condition may or may not include operating this conductor element 410. Operating the conductor element 410 may correspond to the predetermined action. Alternatively, operating the conductor element 410 may correspond to the final action among a plurality of actions included in the predetermined action. The conductor element 410 may be a button for transferring control of the screen after the conductor element 410 is operated to the point program server 3. The service screen 400 shown in FIG. 3 is a screen for point management. Information regarding points currently being managed is displayed on this screen. An image of a panda is displayed as the conductor element 410.

Depending on the service or campaign, the screen transition from the campaign landing screen 200 to the service screen 400 may vary. For example, when the CTA button 220 is operated on the campaign landing screen 200, the service screen 400 may be displayed directly. In this case, the service screen 400 may also have the properties of, for example, the participation screen 300. In addition, multiple screens may be displayed between the campaign landing screen 200 and the service screen 400. In addition, for example, the point acquisition condition may include installing an app for a certain service. In this case, when the CTA button 220 is operated, the user terminal 5 may launch an app of an application platform. The user performs an operation to install the app on the application platform screen as the participation screen 300. Then, the user launches the installed app. The specified screen of this app may be the service screen 400. In addition, for example, the campaign landing screen 200 may not include the CTA button 220. The user can recognize what conditions need to be met by the condition information 210 displayed on the campaign landing screen 200. The user then accesses the website of the service that is implementing the campaign or launches the app for that service. Then, when the user takes an action within that service to satisfy the points acquisition conditions, the service server 2 may cause the service screen 400 to be displayed on the user terminal 5.

When the user presses the conductor element 410, the user terminal 5 may display a point receiving operation screen 500 as shown in FIG. 3. The point receiving operation screen 500 may be displayed, for example, by the control of the point program server 3. The point receiving operation screen 500 may be a screen on which an operation for receiving points as a privilege can be performed. The point receiving operation screen 500 may include, for example, a notification message 510, a prompting message 520, and a receiving button 530. The notification message 510 may be a message indicating that points can be received. The prompting message 520 may be a message prompting the reception of points. The receiving button 530 is a button for receiving points. When the user presses the receiving button 530, points are granted to the user. Then, as shown in FIG. 3, the user terminal 5 may display a point receiving completion screen 600. The point receiving completion screen 600 may include, for example, the notification message 510 and a receiving completion message 610. The receiving completion message 610 may be a message indicating that the receiving of points has been completed. In this way, points can be quickly awarded to users who meet the point acquisition conditions. For example, several seconds after the receipt completion message 610 is displayed, the user terminal 5 may display a screen for a service that implements a points acquisition campaign. This screen may be the service screen 400. The service screen 400 displayed at this time does not include the conductor element 410.

As described above, the notification information 100 is displayed only to candidates. However, even non-candidates to whom the notification information 100 is not displayed may be able to know the contents of the campaign in some way. In that case, it is conceivable that the non-candidates will participate in the campaign in order to earn points. In addition, for example, if the URL of the campaign landing screen 200 or the point receiving operation screen 500 can be obtained in some way, the non-candidates can display the campaign landing screen 200 or the point receiving operation screen 500 using the URL. In this case, in the past, the non-candidates may be able to earn points. Therefore, the point program server 3 may display the point receiving completion screen 600 only if the user who operated the receive button 530 on the point receiving operation screen 500 is a candidate. If the user who operated the receive button 530 is a non-candidate, the point program server 3 may not display the point receiving completion screen 600. In this case, the point program server 3 may display the point receiving impossible screen 700 as shown in FIG. 3. The point receiving impossible screen 700 may be a screen indicating that points cannot be received. The points not available for receipt screen 700 may include, for example, a not available for receipt message 710. The not available for receipt message 710 may be a message indicating that points cannot be received.

[1-3. Server configuration]
[1-3-1. Configuration of information distribution server]
Next, the configuration of the information distribution server 1 will be described with reference to Fig. 4 and Fig. 5. Fig. 4 is a block diagram showing an example of a schematic configuration of the information distribution server 1 according to this embodiment. As shown in Fig. 4, the information distribution server 1 includes a system control unit 11, a system bus 12, an input/output interface 13, a storage unit 14, and a communication unit 15. The system control unit 11 and the input/output interface 13 are connected via the system bus 12.

The system control unit 11 is composed of a CPU (Central Processing Unit) 11a, a ROM (Read Only Memory) 11b, a RAM (Random Access Memory) 11c, etc.

The input/output interface 13 performs interface processing between the memory unit 14 and the communication unit 15 and the system control unit 11.

The memory unit 14 is composed of, for example, a hard disk drive. This memory unit 14 may store databases such as a campaign DB 14a, a CTA button operation DB 14b, and a point receiving DB 14c. "DB" is an abbreviation for database.

FIG. 5 is a diagram showing an example of information stored in the database and list of the information distribution server 1. Campaign information regarding each point acquisition campaign may be stored in the campaign DB 14a. For example, the campaign information may be set by the operator of the service implementing the campaign. As shown in FIG. 5, the campaign DB 14a may store, as campaign information, for example, a campaign ID, the number of points granted, a campaign period, point acquisition condition text, a landing screen URL, and a conductor element data URL, in association with each other. The campaign ID is identification information for identifying the campaign. The campaign ID may be identification information for the service implementing the campaign. The number of points granted indicates the number of points granted to participants of the campaign. The campaign period indicates the start date and end date of the period during which the campaign is implemented. The point acquisition condition text is character information indicating the point acquisition condition. This point acquisition condition text corresponds to the condition information 120 of the notice information 100. The landing screen URL indicates the URL of the campaign landing screen 200. The conductor element data URL indicates the URL of the data for displaying the conductor element 410 on the user terminal 5. This data may be, for example, image or video data, or multimedia content data.

The CTA button operation DB 14b may store information about a user who operated the CTA button 220 on the campaign landing screen 200. For example, the CTA button operation DB 14b may store a campaign ID and a user ID associated with each other for each user who operated the CTA button 220. The campaign ID indicates the campaign for the operated CTA button 220. The user ID indicates the user who operated the CTA button 220.

Point receiving DB 14c may store information about users who received points in a campaign. For example, point receiving DB 14c may store a campaign ID and a user ID associated with each other for each user who received points. The campaign ID indicates the campaign that awarded the points to the user. The user ID indicates the user who received the points.

The information distribution server 1 may provide the service server 2 and the point program server 3 with an API (Application Programming Interface) for accessing the campaign DB 14a, the CTA button operation DB 14b, and the point receiving DB 14c. The service server 2 and the point program server 3 may use this API to obtain information stored in a database from the information distribution server 1. Alternatively, at least one of these databases may be stored in the point program server 3. The point program server 3 may provide an API for accessing that database.

The storage unit 14 may further store a candidate list 60. The candidate list 60 is a list of user candidates who will receive points. For example, the candidate list 60 may include the user ID of each candidate. If the user attributes of the candidates are the same in all campaigns, only one candidate list 60 may be stored in the storage unit 14. If the user attributes are set according to the number of points to be granted, the storage unit 14 may store a candidate list 60 for each range of the number of points. In this case, the file name of each candidate list 60 or the directory name of the directory that stores the candidate list 60 may include the range of the number of points. If the user attributes are set for each campaign, the storage unit 14 may store a candidate list 60 for each campaign. In this case, the file name of each candidate list 60 or the directory name of the directory that stores the candidate list 60 may include, for example, a campaign ID. In this way, the candidate list 60 may be associated with the campaign.

The information distribution server 1, the service server 2, and the point program 3 may each store the same candidate list 60. Each server device may refer to the candidate list 60 stored in that server device. Alternatively, rather than each server device storing the candidate list 60, either the service server 2 or the point program 3 may store a database showing the candidates. The server device storing this database may provide an API for accessing the database to the other server devices.

The storage unit 14 may further store various programs such as an operating system, a DBMS (Database Management System), and an information distribution server program. The information distribution server program is a program that causes the system control unit 11 to execute processes related to the distribution of notification information. The information distribution server program may be obtained, for example, from another device via the network NW, or may be recorded on a recording medium such as a magnetic tape, optical disk, or memory card and read via a drive device.

The communication unit 15 is composed of, for example, a network interface card. The communication unit 15 connects to the service server 2, the point program server 3, the member information management server 4, the user terminal 5, etc. via the network NW, and controls the communication state with the connected devices.

[1-3-2. Service Server Configuration]
Next, the configuration of each service server 2 will be described with reference to Fig. 6. Fig. 6 is a block diagram showing an example of a schematic configuration of the service server 2 according to this embodiment. As shown in Fig. 6, the service server 2 includes a system control unit 21, a system bus 22, an input/output interface 23, a storage unit 24, and a communication unit 25. The system control unit 21 and the input/output interface 23 are connected via the system bus 22.

The system control unit 21 is composed of a CPU 21a, a ROM 21b, a RAM 21c, etc.

The input/output interface 23 performs interface processing between the memory unit 24 and the communication unit 25 and the system control unit 21.

The memory unit 24 is composed of, for example, a hard disk drive. The memory unit 24 of the service server 2 corresponding to the service implementing the campaign may store a candidate list 60 for that campaign. The memory unit 24 may also store information for displaying screens such as the campaign landing screen 200, the participation screen 300, and the service screen 400 on the user terminal 5. This information may be, for example, an HTML document. The memory unit 24 may also store data for the conductor elements 410.

The storage unit 24 may further store various programs such as an operating system, a DBMS, and a service server program. The service server program is a program that causes the system control unit 21 to execute processing related to the service that the service server 2 supports. The service server program may be obtained, for example, from another device via the network NW, or may be recorded on a recording medium such as a magnetic tape, optical disk, or memory card and read via a drive device.

The communication unit 25 is composed of, for example, a network interface card. The communication unit 25 connects to the information distribution server 1, the point program server 3, the member information management server 4, the user terminal 5, etc. via the network NW, and controls the communication state with the connected devices.

[1-3-3. Configuration of point program server]
Next, the configuration of the point program server 3 will be described with reference to Fig. 7 and Fig. 8. Fig. 7 is a block diagram showing an example of a schematic configuration of the point program server 3 according to this embodiment. As shown in Fig. 7, the point program server 3 includes a system control unit 31, a system bus 32, an input/output interface 33, a storage unit 34, and a communication unit 35. The system control unit 31 and the input/output interface 33 are connected via the system bus 32.

The system control unit 31 is composed of a CPU 31a, a ROM 31b, a RAM 31c, etc.

The input/output interface 33 performs interface processing between the memory unit 34 and the communication unit 35 and the system control unit 31.

The memory unit 34 is composed of, for example, a hard disk drive. Databases such as a points DB 34a and a points history DB 34b may be stored in this memory unit 34. FIG. 8 is a diagram showing an example of information stored in the databases of the points program server 3. The points DB 34a may store the number of available points for each user. For example, the DB 34a may store a user ID, the number of available points, etc., in association with each other, as shown in FIG. 8.

Point history DB 34b may store a history of points acquired and used by a user. For example, point history DB 34b may store a user ID, change date and time, service information, content information, number of changed points, etc., associated with one another as a point log each time points are acquired or used by a user. The user ID indicates the user who acquired or used the points. The change date and time indicates the date and time when the points were acquired or used. The service information indicates what service was used to acquire or use the points. The content information indicates the content of the event that caused the points to be acquired or used. The number of changed points indicates the number of points acquired or used by the user. A positive number of changed points indicates acquisition, and a negative number of changed points indicates usage.

The memory unit 34 may further store a candidate list 60. The memory unit 34 may also store information for displaying screens such as a points receipt operation screen 500, a points receipt completion screen 600, and a points receipt unavailable screen 700 on the user terminal 5. This information may be, for example, an HTML document. The memory unit 34 may further store various programs such as an operating system, a DBMS, and a points program server program. The points program server program is a program that causes the system control unit 31 to execute processing related to the points program. The points program server program may be obtained from another device via the network NW, for example, or may be recorded on a recording medium such as a magnetic tape, optical disk, or memory card and read via a drive device.

The communication unit 35 is configured, for example, by a network interface card. The communication unit 35 connects to the information distribution server 1, the service server 2, the member information management server 4, the user terminal 5, etc. via the network NW, and controls the communication state with the connected devices.

[1-3-4. Configuration of the database of the member information management server]
Next, the configuration of the databases stored in the information distribution server 1 will be described with reference to Fig. 9. The member information management server 4 as a storage means may store databases such as a member DB 41, an identification information conversion DB 42, and an action history DB 43. The member information management server 4 may provide APIs for accessing these databases to the information distribution server 1, the service server 2, and the point program server 3.

9 is a diagram showing an example of information stored in the database of the member information management server 4. The member DB 41 may store member information indicating the attributes of each member of the Internet comprehensive service. For example, as shown in FIG. 9, the member DB 41 may store the following member information in association with each other: user ID, name, sex, date of birth, telephone number, address, member rank, service usage status, etc. Information such as telephone number and address may be changed by the user at any time. The member rank indicates the rank of the user in the Internet comprehensive service. The higher the member rank, the more preferential treatment the user may receive in the Internet comprehensive service. The total number of member ranks is not particularly limited. Examples of member ranks include diamond rank, platinum rank, gold rank, silver rank, and regular rank. The ranks are higher in the order of diamond rank, platinum rank, gold rank, silver rank, and regular rank. The member rank may be determined according to the user's usage of the Internet comprehensive service. For example, the member rank may be determined based on at least one of the number of points the user has earned within a specified period in the past and the number of times points have been earned. In order to earn points, it may be necessary to use services included in the Internet comprehensive service. For example, the user may be required to purchase a trading object using those services. The higher the number of points earned by the user, or the more times the user has earned points, the higher the member rank may be. For example, the member information management server 4 may update the member rank of each user stored in the member DB 41 every month. The member information management server 4 may determine the member rank of each user based on, for example, the point history DB 34b of the point program server 3. The service usage status may indicate whether or not the user is using each service included in the Internet comprehensive service. For example, the service usage status of a service that requires membership registration in order to be used may indicate whether or not the user has registered as a member. The service usage status of credit card payment may indicate whether or not a credit card has been issued to the user. The service usage status of online banking or online securities may indicate whether or not the user has an account opened. The service usage status of a service available in an app may indicate whether or not the user has logged in from the app of that service.

The identification information conversion DB 42 may store information for linking a user as a member of the Internet comprehensive service with the user terminal 5 used by the user for each user terminal 5. For example, the identification information conversion DB 42 may store a terminal ID and a user ID in association with each other. The terminal ID is identification information for identifying the user terminal 5 used by the user. The user ID indicates the user who uses the user terminal 5. When the user terminal 5 used by the user accesses a server device (e.g., the service server 2 or the point program server 3) of the Internet comprehensive service for the first time in order for the user to use the Internet comprehensive service, the server device may generate a new terminal ID for the user terminal 5. Then, the server device may transmit a cookie including the terminal ID to the user terminal 5 as an HTTP (HyperText Transfer Protocol) cookie associated with the domain of the Internet comprehensive service. The user terminal 5 stores the cookie received from the server device. As described above, the information distribution server 1, each service server 2, and the point program server 3 belong to the domain of the Internet comprehensive service. Therefore, when the user terminal 5 sends a request to those server devices, it also sends the stored cookie. This allows each server device to obtain the terminal ID from the user terminal 5. When a user registers as a member of the Internet comprehensive service or logs in, the user terminal 5 sends the user's user ID to one of the server devices of the Internet comprehensive service. The server device may associate the user ID and terminal ID received from the user terminal 5 with each other and store them in the identification information conversion DB 42. Since the terminal ID is associated with the user ID, it can also be said that the terminal ID is information that identifies the user.

The behavior history DB43 stores the history of each user's behavior when using each service included in the Internet comprehensive service. For example, the behavior history DB43 may store a log ID, behavior date and time, service ID, user ID, behavior information, etc., associated with each other as a behavior log each time a user's behavior is recorded. The log ID is identification information that identifies the behavior log. The behavior date and time indicates the date and time when the behavior was performed. The service ID is identification information that identifies the service that recorded the behavior. The user ID indicates the user who performed the behavior. The behavior information indicates the content of the behavior performed. When a user performs some behavior, an action log indicating the behavior may be stored in the behavior history DB43 in real time. For example, each service server 2 and the point program server 3 may monitor the behavior of each user in the service that the server device supports. When the server device detects that a user has performed a predetermined behavior in the service, it may generate an action log for the behavior and store it in the behavior history DB43.

The operator of a service implementing a points acquisition campaign may, for example, use member DB 41 or behavior history DB 43 to extract users with pre-set user attributes as candidates. For example, the operator may search member DB 41 or behavior history DB 43 for the user IDs of users with those attributes. The operator may create a candidate list 60 that includes the searched user IDs.

[1-4. Functional overview of the system control unit]
[1-4-1. Information distribution server]
Next, a functional overview of the system control unit 11 in the information distribution server 1 will be described with reference to Figs. 10 and 11. Fig. 10 is a diagram showing an example of a functional block of the system control unit 11 in the information distribution server 1. As shown in Fig. 10, the system control unit 11 may function as a user identification information acquisition unit 1101, a candidate determination unit 1102, a notice information transmission unit 1103, an operator identification information update unit 1104, an operator determination unit 1105, an operation element information transmission unit 1106, and the like, by the CPU 11a reading and executing various program codes included in the information distribution server program.

The user identification information acquisition unit 1101 may acquire a terminal ID that identifies the user of the user terminal 5 from the user terminal 5. For example, a display frame for displaying the announcement information 100 of a campaign may be set on a specific web page among the web pages distributed by the service server 2 corresponding to at least one service. For example, the HTML document of the web page may include tag information or a script for the user terminal 5 to receive the announcement information 100 from the information distribution server 1 as information on the display frame. The tag information may be a set of HTML tags. When the user terminal 5 displays a web page based on such an HTML document, it transmits a request for announcement information to the information distribution server 1 according to the information on the display frame. The request for announcement information may indicate a request for announcement information. The request for announcement information may include, for example, the campaign ID of the campaign corresponding to the display frame and the terminal ID as a cookie. Therefore, the information distribution server 1 can acquire the terminal ID.

The user identification information acquisition unit 1101 may also acquire the terminal ID from the user terminal 5 when the campaign landing screen 200 accepts an operation on the CTA button 220 by the user. For example, if the campaign landing screen 200 is a web page, the HTML document of this web page may include tag information and a script for displaying the CTA button 220. A script may be written so that when the user operates the CTA button 220, the user terminal 5 sends a participation screen information request to the information distribution server 1. The participation screen information request may include, for example, the campaign ID of the campaign to which the campaign landing screen 200 corresponds and the terminal ID as a cookie.

The user identification information acquisition unit 1101 may also acquire the terminal ID from the user terminal 5 when the user terminal 5 displays the service screen 400. A display frame for displaying the conductor elements 410 may also be set on the web page serving as the service screen 400. The user terminal 5 transmits a conductor element information request to the information distribution server 1 according to the information of the display frame. The conductor element information request may indicate a request for conductor element information, which is information for displaying the service screen 400 on the user terminal 5. The conductor element information request may include, for example, the campaign ID of the campaign to which the service screen 400 corresponds and the terminal ID as a cookie.

The candidate determination unit 1102 may determine whether or not the user of the user terminal 5 from which the terminal ID was acquired is a candidate based on the terminal ID acquired by the user identification information acquisition unit 1101. For example, the candidate determination unit 1102 may make a determination based on the terminal ID and candidate identification information that can identify the candidate. The candidate identification information may be, for example, information that directly indicates the candidate, or information that indicates the attributes of the user of the user terminal 5. It is possible to determine whether or not the user is a candidate based on a comparison between the user attributes and preset user attributes. The candidate identification information may be, for example, a candidate list 60.

When receiving a notification information request from a user terminal 5, the candidate determination unit 1102 may determine whether or not the user of the user terminal 5 is a candidate. The candidate determination unit 1102 may also make a determination when receiving a conductor element information request from the user terminal 5 when the user terminal 5 displays the service screen 400.

When the candidate determination unit 1102 determines that the user of the user terminal 5 from which the terminal ID was obtained is a candidate, the notification information transmission unit 1103 may transmit notification information of the campaign to that user terminal 5. FIG. 11 is a diagram showing an example of conditions set on each screen for appropriately allocating points. By transmitting the notification information, the notification information transmission unit 1103 may cause the user terminal 5 used by the candidate of the campaign to display the notification information 100, as shown in FIG. 11. On the other hand, when the user of the user terminal 5 from which the terminal ID was obtained is not a candidate, the notification information transmission unit 1103 may not need to transmit the notification information to that user terminal 5. In this case, the user terminal 5 does not display the notification information. This makes it possible to display the notification information 100 only to the candidate.

The notification information to be transmitted may include a link to the campaign landing screen 200. For example, the notification information transmission unit 1103 may generate tag information corresponding to the notification information based on the campaign information stored in the campaign DB 14a. This tag information may include a tag for displaying the notification information 100 on the user terminal 5. For example, the notification information transmission unit 1103 may generate tag information including the number of points to be awarded, the end date of the campaign period, point acquisition condition text, a landing screen URL, a campaign ID, and the like. The landing screen URL may be used as information indicating the linked campaign landing screen 200. The notification information transmission unit 1103 may transmit the generated tag information to the user terminal 5. The user terminal 5 may display the notification information 100 within the display frame of the webpage according to this tag information.

The notification information transmission unit 1103 may transmit notification information to the user terminal 5 only if the user is a candidate and has not yet received points in the campaign. The notification information transmission unit 1103 does not need to transmit notification information if the user has already received points. The notification information transmission unit 1103 can determine whether the user has received points by referring to the point receipt DB 14c.

When a display operation to display the participation screen 300 (or the service screen 400) is received on the campaign landing screen 200, the operator identification information update unit 1104 may update the operator identification information capable of identifying the operator who performed the display operation. At this time, the operator identification information update unit 1104 may update the operator identification information so as to indicate that the user identified by the terminal ID acquired by the user identification information acquisition unit 1101 is the operator. The display operation may be, for example, operating the CTA button 220. The operator identification information may be, for example, the CTA button operation DB 14b. As described above, when the user operates the CTA button 220, the user terminal 5 transmits a participation screen information request to the information distribution server 1. The operator identification information update unit 1104 may detect the display operation by receiving a participation screen information request from the user terminal 5. The operator identification information update unit 1104 may acquire a user ID associated with the terminal ID from the identification information conversion DB 42. The operator identification information update unit 1104 may store the combination of the campaign ID and user ID included in the participation screen information request in the CTA button operation DB 14b.

When the user terminal 5 displays the service screen 400, the operator determination unit 1105 may determine whether or not the user indicated by the terminal ID is the operator of the CTA button 220 based on the operator information and the terminal ID acquired by the user identification information acquisition unit 1101. As described above, when the service screen 400 is displayed, the user terminal 5 transmits a conductor element information request to the information distribution server 1. The operator determination unit 1105 may acquire a user ID associated with the terminal ID from the identification information conversion DB 42. The operator determination unit 1105 may make a determination based on whether or not a combination of the campaign ID and user ID included in the conductor element information request is stored in the CTA button operation DB 14b.

The operation element information transmission unit 1106 may transmit, to the user terminal 5 displaying the service screen 400, conductor element information for displaying the conductor element 410 on the user terminal 5. For example, the conductor element information may be tag information for displaying the conductor element 410. This tag information may include, for example, a conductor element data URL stored in the campaign DB 14a and a URL of the point receiving operation screen 500. The URL of the point receiving operation screen 500 may include, for example, a campaign ID of a campaign corresponding to the point receiving operation screen 500. The user terminal 5 may receive data of the conductor element 410 from any service server based on the conductor element data URL included in the conductor element information, and may display an image of the conductor element 410 in the service screen 400 based on this data. In addition, when the conductor element 410 is operated, the user terminal 5 may transmit a receiving operation screen information request to the point program server 3 based on the URL of the point receiving operation screen 500. The request for receiving operation screen information may indicate a request for information for displaying the points receiving operation screen 500 on the user terminal 5. This information may be, for example, an HTML document. The request for points receiving operation screen information may include the URL of the points receiving operation screen 500. The request for points receiving operation screen information may also include the terminal ID as a cookie.

The operation element information element transmitting unit 1106 may transmit conductor element information when the candidate determining unit 1102 determines that the user of the user terminal 5 is a candidate. By transmitting the conductor element information, the operation element information transmitting unit 1106 may cause the user terminal 5 to display conductor elements 410 within the service screen 400, as shown in FIG. 11 . On the other hand, the operation element information element transmitting unit 1106 may not transmit conductor element information when the user of the user terminal 5 is not a candidate. In this case, the user terminal 5 does not display the conductor elements 410 within the service screen 400. This makes it possible to display the conductor elements 410 only for candidates.

The operation element information element transmitting unit 1106 may transmit the conductor element information when the candidate determining unit 1102 determines that the user is a candidate and also determines that the user is the operator of the CTA button 220. On the other hand, the operation element information element transmitting unit 1106 may not transmit the conductor element information when the user is not the operator of the CTA button 220. This allows the conductor element 410 to be displayed only to users who have confirmed the campaign information on the campaign screen 200. For campaigns in which the CTA button 220 is not displayed on the campaign landing screen 200, the operation element information element transmitting unit 1106 may determine whether or not to display the conductor element 410 based on whether or not the user of the user terminal 5 is a candidate.

[1-4-2. Service Server]
Next, a functional overview of the system control unit 21 in the service server 2 corresponding to a service implementing a point acquisition campaign will be described with reference to Fig. 12. Fig. 12 is a diagram showing an example of a functional block of the system control unit 21 in the service server 2. The system control unit 21 may function as a landing screen information transmission unit 2101, a service screen information transmission unit 2102, etc., as shown in Fig. 12, by the CPU 21a reading and executing various program codes included in the service server program.

The landing screen information transmission unit 2101 may transmit to the user terminal 5 information for displaying the campaign landing screen 200 on the user terminal 5 in response to a user operating the notification information transmitted to the user terminal 5 by the information distribution server 1. The transmitted information may be, for example, an HTML document.

The service screen information transmission unit 2102 may transmit information for displaying the service screen 400 on the user terminal 5 to the user terminal 5. The information transmitted here may also be an HTML document.

The system control unit 21 of the service server 2 corresponding to at least one service may have functions equivalent to the user identification information acquisition unit 1101, the candidate determination unit 1102, the operator specific information update unit 1104, the operator determination unit 1105, and the operation element information transmission unit 1106 of the information distribution server 1. And, the control of whether or not to display the guiding element 410 for the campaign for that service on the service screen 400 may be performed by that service server 2, not the information distribution server 1.

[1-4-3. Point program server]
Next, a functional overview of the system control unit 31 in the point program server 3 will be described with reference to Fig. 11 and Fig. 13. Fig. 13 is a diagram showing an example of a functional block of the system control unit 31 in the point program server 3. As shown in Fig. 13, the system control unit 31 may function as a receiving screen information request receiving unit 3101, a user identification information acquiring unit 3102, a candidate determining unit 3103, a receiving screen information transmitting unit 3104, a point allocating unit 3105, and the like, by the CPU 31a reading and executing various program codes included in the point program server program.

The receiving screen information request receiving unit 3101 may receive a request for receiving screen information to cause the user terminal 5 to display a receiving screen that is determined to be displayed after completion of a predetermined action as a point acquisition condition. This receiving screen may be a screen indicating the receiving of points. For example, the receiving screen may be a screen indicating that points can be received, a screen that can accept an operation to receive points, or a screen indicating that the receiving of points has been completed. In this embodiment, the receiving screen is the point receiving completion screen 600. For example, when the receive button 530 is operated on the point receiving operation screen 500, the user terminal 5 may transmit a point granting request to the point program server 3. This point granting request may correspond to a request for receiving screen information. The point granting request may include the terminal ID of the user terminal 5 and the campaign ID of the campaign corresponding to the point receiving operation screen 500.

The user identification information acquisition unit 3102 and the candidate determination unit 3103 may basically have the same functions as the user identification information acquisition unit 1101 and the candidate determination unit 1102 of the information distribution server 1, respectively. Here, the user identification information acquisition unit 3102 may acquire a terminal ID from a request for received screen information received from the user terminal 5 by the received screen information request receiving unit 3101. When a request is received by the received screen information request receiving unit 3101, the candidate determination unit 3103 may determine whether or not the user is a candidate based on the terminal ID acquired by the user identification information acquisition unit 3102 and the candidate list 60.

The receiving screen information transmitting unit 3104 may transmit the receiving screen information to the user terminal 5 in response to the receiving screen information request receiving unit 3101 receiving the request for the receiving screen information. The receiving screen information may be, for example, an HTML document, or may be information for changing the currently displayed screen to a receiving screen. Here, the receiving screen information transmitting unit 3104 may transmit the receiving screen information when the candidate determining unit 3103 determines that the user of the user terminal 5 is a candidate. As a result, the receiving screen information transmitting unit 3104 may cause the user terminal 5 to display a points receiving completion screen 600 as shown in FIG. 11. On the other hand, the receiving screen information transmitting unit 3104 may not transmit the receiving screen information when the user of the user terminal 5 is not a candidate. In this case, the receiving screen information transmitting unit 3104 may transmit, for example, information for displaying a points not receiving screen 700 on the user terminal 5 to the user terminal 5. As a result, the receiving screen can be displayed only for the candidate.

The point allocating unit 3105 may execute a process of allocating points to a user of the user terminal 5 after the user satisfies the point acquisition conditions. For example, the point allocating unit 3105 may allocate points in response to an operation for receiving points being accepted on the point receiving operation screen 500. Here, the point allocating unit 3105 may allocate points to the user when the candidate determining unit 1102 determines that the user is a candidate. The point allocating unit 3105 may allocate points by adding the number of allocated points for the campaign to the number of available points for the user stored in the point DB 34a based on the terminal ID acquired by the user identification information acquiring unit 3102, for example.

[1-5. Operation of communication system]
Next, the operation of the communication system S will be described with reference to Figs. 14 to 19. Fig. 14 is a sequence diagram showing an example of processing of the communication system S according to this embodiment. As shown in Fig. 14, any user terminal 5 displays, for example, a web page of any service (step S101). This web page includes a display frame for the notification information 100. Therefore, the user terminal 5 transmits a notification information request to the information distribution server 1 (step S102). The information distribution server 1 that has received the notification information request executes a notification information transmission control process (step S103).

15 is a flowchart showing an example of the notification information transmission control process executed by the system control unit 11 of the information distribution server 1 according to this embodiment. As shown in FIG. 15, the notification information transmission unit 1103 acquires campaign information associated with the campaign ID included in the notification information request from the campaign DB 14a (step S201). Next, the candidate determination unit 1102 acquires a user ID associated with the terminal ID included in the notification information request from the identification information conversion DB 42. The candidate determination unit 1102 determines whether or not this user ID is stored in the candidate list 60 (step S202). Here, if the candidate list 60 differs depending on the number of points to be granted, the candidate determination unit 1102 may make the determination using the candidate list 60 corresponding to the number of granted points included in the campaign information. If the candidate list 60 differs for each campaign, the notification information transmission unit 1103 may make the determination using the candidate list 60 corresponding to the campaign ID included in the notification information request. If the user ID is not stored in the candidate list 60 (step S202: NO), the notification information transmission control process ends.

If the user ID is stored in the candidate list 60 (step S202: YES), the notification information transmission unit 1103 determines whether today is within the campaign period included in the acquired campaign information (step S203). If today is outside the campaign period (step S203: NO), the notification information transmission control process ends.

If today is within the campaign period (step S203: YES), the notification information transmission unit 1103 determines whether the combination of the campaign ID and user ID included in the notification information request is stored in the points receiving DB 14c (step S204). If the combination is stored (step S204: YES), the notification information transmission control process ends.

If the combination is not stored (step S204: NO), the notification information transmission unit 1103 generates notification information based on the acquired campaign information and transmits the notification information to the user terminal 5 (step S205). When step S205 ends, the notification information transmission control process ends.

Returning to FIG. 14, in the notification information transmission control process, the information distribution server 1 transmits the notification information to the user terminal 5 (step S104), or the process related to point allocation ends without transmitting the notification information. If the notification information is transmitted, the user terminal 5 displays the notification information 100 in a web page (step S105). The user then performs an operation of pressing the button 130 of the notification information 100 (step S106). The user terminal 5, which detects this operation, transmits a campaign landing screen information request including the URL of the campaign landing screen to the service server 2 corresponding to the URL (step S107). The landing screen information transmission unit 2101 of the service server 2 transmits the HTML document of the web page of the campaign landing screen 200 to the user terminal 5 (step S108). The user terminal 5 displays the campaign landing screen 200 based on this HTML document.

On the campaign landing screen 200, the user presses the CTA button 220 (step S109). The user terminal 5 that detects this operation transmits a participation screen information request to the information distribution server 1 (step S110). The operator specific information update unit 1104 of the information distribution server 1 acquires the user ID associated with the terminal ID included in the participation screen information request from the identification information conversion DB 42. The operator specific information update unit 1104 stores the combination of the campaign ID and the user ID included in the participation screen information request in the CTA button DB 14b (step S111). Next, the operator specific information update unit 1104 transmits a URL change response to the user terminal 5 (step S112). The URL change response may be, for example, a response according to HTTP redirection. The URL change response may include the URL of the original participation screen 300. The user terminal 5 that receives the URL change response transmits a participation screen information request, for example, to the service server 2 (step S113). The service server 2 that receives the participation screen information request transmits the HTML document of the participation screen 300 to the user terminal 5 (step S114). The user terminal 5 displays the participation screen 300 based on this HTML document. In this way, the user can participate in the campaign.

After that, the user performs operations to satisfy the point acquisition conditions, and finally, the service server 2 transmits the HTML document of the service screen 400 to the user terminal 5 (step S115). The user terminal 5 displays the service screen 400 based on this HTML document. At this time, the user terminal 5 transmits a conductor element information request to the information distribution server 1 (step S116). The information distribution server 1, which has received the conductor element information request, executes a conductor element information transmission process (step S117).

Figure 16 is a flowchart showing an example of the conductor element information transmission control process executed by the system control unit 11 of the information distribution server 1 according to this embodiment. As shown in Figure 16, the operation element information transmission unit 1106 acquires campaign information associated with the campaign ID included in the conductor element information request from the campaign DB 14a (step S301). Next, the candidate determination unit 1102 acquires a user ID associated with the terminal ID included in the conductor element information request from the identification information conversion DB 42. The candidate determination unit 1102 determines whether or not this user ID is stored in the candidate list 60 (step S302). The candidate list 60 used for the determination may be the same as that in step S202 of the notification information transmission control process shown in Figure 15. If the user ID is not stored (step S302: NO), the conductor element information transmission control process ends.

If the user ID is stored (step S302: YES), the operation element information transmission unit 1106 determines whether today is within the campaign period included in the campaign information (step S303). If today is outside the campaign period (step S303: NO), the conductor element information transmission process ends.

If today is within the campaign period (step S303: YES), the operation element information transmission unit 1106 determines whether the combination of the campaign ID and user ID included in the conductor element information request is stored in the points receiving DB 14c (step S304). If the combination is stored (step S304: YES), the conductor element information transmission process ends.

If the combination is not stored (step S304: NO), the operator determination unit 1105 determines whether the combination of the campaign ID and user ID included in the conductor element information request is stored in the CTA button operation DB 14b (step S305). If the combination is not stored (step S30: NO), the conductor element information transmission process ends.

If the combination is stored (step S305: YES), the operation element information transmission unit 1106 generates conductor element information based on the acquired campaign information and transmits this conductor element information to the user terminal 5 (step S306). When step S306 ends, the conductor element information transmission process ends. Note that step S305 does not need to be executed for campaigns that do not have a CTA button on the campaign landing screen 200.

Returning to FIG. 14, in the conductor element information transmission process, the information distribution server 1 either transmits the conductor element information to the user terminal 5 (step S118), or the process relating to point allocation ends without transmitting the conductor element information. If the conductor element information is transmitted, the user terminal 5 displays the conductor element 410 on the service screen 400 based on the conductor element information (step S119).

Figure 17 is a sequence diagram showing an example of processing of the communication system S according to this embodiment. After step S119, as shown in Figure 17, the user performs an operation of pressing the conductor element 410 (step S401). The user terminal 5 that detects this operation transmits a request for receiving operation screen information to the point program server 3 (step S402). The point program server 3 that receives the request for receiving operation screen information transmits an HTML document of the point receiving operation screen 500 to the user terminal 5 (step S403). The user terminal 5 displays the point receiving operation screen 500 based on this HTML document. The user performs an operation of pressing the receive button 530 on the point receiving operation screen 500 (step S404). The user terminal 5 that detects this operation transmits a point granting request to the point program server 3 (step S406). The point program server 3 that receives the point granting request executes a receiving screen information transmission control process (step S406).

Figure 18 is a flowchart showing an example of a receiving screen information transmission control process executed by the system control unit 31 of the point program server 3 according to this embodiment. As shown in Figure 18, the receiving screen information transmission unit 3104 acquires campaign information associated with the campaign ID included in the point granting request from the campaign DB 14a (step S501). Next, the candidate determination unit 3103 acquires a user ID associated with the terminal ID included in the point granting request from the identification information conversion DB 42. The candidate determination unit 3103 determines whether the user ID is stored in the candidate list 60 (step S501). The candidate list 60 used for the determination may be the same as that in step S202 of the notification information transmission control process shown in Figure 15.

If the user ID is stored (step S501: YES), the receiving screen information sending unit 3104 determines whether today is within the campaign period included in the campaign information (step S503). If today is within the campaign period (step S503: YES), the receiving screen information sending unit 3104 determines whether the combination of the campaign ID and user ID included in the conductor element information request is stored in the point receiving DB 14c (step S504).

If the combination is not stored (step S504: NO), the points assigning unit 3105 executes the points assigning process (step S505).

Figure 19 is a flowchart showing an example of the point allocation process executed by the system control unit 31 of the point program server 3 according to this embodiment. As shown in Figure 19, the point allocation unit 3105 acquires campaign information including the same campaign ID as the campaign ID included in the point allocation request from the campaign DB 14a (step S601). Next, the point allocation unit 3105 acquires a user ID associated with the terminal ID included in the point allocation request from the identification information conversion DB 42. The point allocation unit 3105 acquires a user ID associated with the acquired user ID from the identification information conversion DB 42. The point allocation unit 3105 updates the number of available points by adding the number of allocated points included in the campaign information to the number of available points stored in the point DB 34a in association with the acquired user ID (step S602). Next, the point allocation unit 3105 stores the combination of the campaign ID and the user ID included in the point allocation request in the point receiving DB 14c (step S603), and the point allocation process ends.

Returning to FIG. 18, when the point granting process is completed, the receiving screen information transmission unit 3104 transmits data to the user terminal 5 for updating the point receiving operation screen 500 to the point receiving completion screen 600 (step S506). This data may include, for example, information for changing the prompt message 520 to the receiving completion message 610, and information for erasing the receiving button 530. When step S506 is completed, the receiving screen information transmission control process ends.

If the selected user ID is not stored (step S502: NO), if today is outside the campaign period (step S503: NO), or if the combination of the campaign ID and user ID is stored in the point receiving DB 14c (step S504: YES), the receiving screen information transmission unit 3104 transmits data for updating the point receiving operation screen 500 to the point receiving unavailable screen 700 to the user terminal 5 (step S507). This data may include, for example, information for changing the notification message 510 to the receiving unavailable message 710, and information for erasing the prompt message 520 and the receiving button 530. When step S507 ends, the receiving screen information transmission control process ends.

Returning to FIG. 17, in the receipt screen information transmission control process, the point management server 3 transmits data of the point receipt completion screen 600 or the point receipt unavailable screen 700 to the user terminal 5. The user terminal 5 displays the point receipt completion screen 600 or the point receipt unavailable screen 700 based on this data.

As described above, according to this embodiment, the bonus granting system may obtain the terminal ID from the user terminal 5. The bonus granting system may also determine whether or not the user of the user terminal 5 is a candidate based on the terminal ID. If the user is a candidate, the bonus granting system may transmit notification information to the user terminal 5. The bonus granting system may also receive a request for receiving screen information from the user terminal 5. When the request for receiving screen information is received, the bonus granting system may further determine whether or not the user of the user terminal 5 is a candidate. If the user is a candidate, the bonus granting system may transmit the receiving screen information to the user terminal 5. If the user is not a candidate, the bonus granting system may not transmit the receiving screen information. Therefore, it is possible to limit users who can receive a bonus according to the attributes of the user.

Here, the reward-granting system may receive a request for receiving screen information from the user terminal 5 when a receiving operation is accepted on the point receiving operation screen. Also, if the user of the user terminal 5 is a candidate, the reward-granting system may execute a granting process to grant a reward to the user of the user terminal 5. In this case, if the user is a candidate, the user completes receiving the reward, and the user terminal 5 displays a point receiving completion screen.

Here, in response to the operation of a conductor element on the service screen, a points receiving operation screen may be displayed by the user terminal 5. Therefore, the screen displayed on the user terminal 5 transitions from a screen provided by a service related to the campaign to a screen for receiving points.

Here, the reward-granting system may transmit conductor element information to the user terminal 5 displaying the service screen. Furthermore, when the user terminal 5 displays the service screen, the reward-granting system may further determine whether or not the user of the user terminal 5 is a candidate. Furthermore, if the user is not a candidate, the reward-granting system may not need to transmit conductor element information. In this case, depending on the user's attributes, it is possible to restrict users who can transition from a screen provided by a service related to the campaign to a screen for receiving points when displaying the screen displayed on the user terminal 5.

Here, the reward awarding system may update the operator identification information when a display operation is accepted on the campaign landing screen. The reward awarding system may also determine whether or not the user of the user terminal 5 is the operator based on the operator identification information and the terminal ID. The reward awarding system may not need to send the conductor element information if the user is not the operator. In this case, depending on whether or not the guidance has been confirmed on the campaign landing screen, it is possible to restrict users who can transition from a screen provided by a service related to the campaign to a screen for receiving points when the screen displayed on the user terminal 5 is changed.

[2. Second embodiment]
[2-1. Functional overview of the system control unit of the point program server]
Next, a second embodiment will be described. The second embodiment may be the same as the first embodiment, except for the following points. In this embodiment, the timing of determining whether or not a user is a candidate in response to a request for receiving screen information is different from that in the first embodiment.

First, a functional overview of the system control unit 31 of the point program server 3 will be described with reference to FIG. 20. The receiving screen information request receiving unit 3101 may receive a request for information to display the point receiving operation screen 500 from the user terminal 5 as a request for receiving screen information. This request may be a receiving operation screen information request transmitted from the user terminal 5 in response to the operation of the conductor element 410 on the service screen 400. The candidate determination unit 3103 may determine whether or not the user is a candidate when the receiving operation screen information request is received.

20 is a diagram showing an example of screen transition. In FIG. 20, the same elements as those in FIG. 3 are denoted by the same reference numerals. When the candidate determination unit 3103 determines that the user is a candidate, the receiving screen information transmission unit 3104 may transmit information to the user terminal 5 to display the point receiving operation screen 500. As a result, as shown in FIG. 20, the user terminal 5 displays the point receiving operation screen 500. After that, when the user operates the receive button 530, the user terminal 5 displays the point receiving completion screen 600. The point receiving impossible screen 700 is not basically displayed. On the other hand, when the user is not a candidate, the receiving screen information transmission unit 3104 may transmit information to the user terminal 5 to display the point receiving impossible screen 800. As a result, as shown in FIG. 20, the user terminal 5 displays the point receiving impossible screen 800. The point receiving impossible screen 800 may be a screen indicating that the points cannot be received. The point receiving impossible screen 800 may include, for example, a receiving impossible message 710. The receiving impossible message 810 may be a message indicating that the points cannot be received. The points not available for receipt screen 800 may be a screen that does not allow the user to receive points. For example, the points not available for receipt screen 800 does not need to include an operable element such as the receive button 530.

The candidate determination unit 3103 may also determine whether or not the user is a candidate when a point allocation request is received from the user terminal 5. The receipt screen information transmission unit 3104 may cause the user terminal 5 to display the points receipt completion screen 600 or the points not available for receipt screen 700 according to the result of this determination.

[2-2. Operation of communication system]
Next, the operation of the communication system S will be described with reference to Fig. 21 and Fig. 22. Fig. 21 is a sequence diagram showing an example of processing of the communication system S according to this embodiment. In Fig. 21, the same processes as those in Fig. 17 are given the same reference numerals. As shown in Fig. 21, the user terminal 5 that detects an operation of the conductor element 410 on the service screen 400 (step S401) transmits a receiving operation screen information request to the point program server 3 (step S402). The point program server 3 that receives the receiving operation screen information request executes a receiving screen information transmission control process (step S411).

Figure 22 is a flow chart showing an example of a receiving screen information transmission control process executed by the system control unit 31 of the point program server 3 according to this embodiment. In Figure 22, the same processes as those in Figure 18 are assigned the same reference numerals. As shown in Figure 22, first, steps S501 to S504 are executed in the same manner as in the first embodiment. These steps are executed using the campaign ID and terminal ID included in the receiving operation screen information request. The receiving screen information transmission unit 3104 acquires the user ID associated with the terminal ID from the identification information conversion DB 42. If the combination of the campaign ID and the user ID is not stored in the point receiving DB 14c (step S504: NO), the receiving screen information transmission unit 3104 transmits the HTML document of the point receiving operation screen 500 to the user terminal 5 (step S511), and the receiving screen information transmission control process ends.

If the user ID is not stored (step S502: NO), if today is outside the campaign period (step S503: NO), or if this combination is stored in the point receiving DB 14c (step S504: YES), the receiving screen information sending unit 3104 sends the HTML document of the points not receiving screen 800 to the user terminal 5 (step S512), and the receiving screen information sending control process ends.

Returning to FIG. 21, when the point program server 3 transmits the HTML document of the point receiving operation screen 500 to the user terminal 5 in the receiving screen information transmission control process (step S412), the user terminal 5 displays the point receiving operation screen 500 based on this HTML document. When the user terminal 5 detects the operation of the receive button 530 on the point receiving operation screen 500, it transmits a point granting request to the point program server 3 (step S406). The point program server 3 that receives the point granting request executes the point granting process (step S413). This point granting process may be the same as the point granting process of the first embodiment. On the other hand, when the point program server 3 transmits the HTML document of the point not receiving screen 800 to the user terminal 5 in the receiving screen information transmission control process, the user terminal 5 displays the point not receiving screen 800.

As described above, according to this embodiment, it is possible to limit users who can perform operations to receive benefits, depending on the user's attributes. In addition, it is possible to limit users who can transition from a screen provided by a service related to a campaign to a screen for receiving points, which is displayed on the user terminal 5, depending on the user's attributes.

[3. Third embodiment]
Next, an overview of the third embodiment will be described. Except for the points described below, the third embodiment may be the same as the first embodiment or the second embodiment. In the first embodiment and the second embodiment, a candidate list was used as the candidate identification information for determining whether or not a user is a candidate. In this embodiment, information indicating the attributes of the user of the terminal user 5 is used as the candidate identification information. For example, the candidate identification information may be information indicating the attributes of each user. In this case, the candidate identification information may be information that can be updated or changed in response to a user taking some action. For example, at least one of the gender, date of birth, telephone number, address, member rank, and service usage status stored in the member DB 41 may be used as the candidate identification information. In addition, for example, the action log stored in the action history DB 43 may be used as the candidate identification information. For example, information such as a telephone number and an address is information that a user can change at any time or in real time. The member rank and service usage status are information that can be changed at any time or in real time at a predetermined timing depending on the user's action. An action log is added to the action history DB 43 at any time or in real time depending on the user's action.

For example, at least one of the information distribution server 1 and the point program server 3 may or may not store candidate attribute information indicating the attributes of users who will be candidates. If the user attributes of candidates are the same in all campaigns, one candidate attribute information may be stored. If user attributes are set according to the number of points to be awarded, candidate attribute information may be stored for each range of point numbers. In this case, the range of point numbers and candidate attribute information may be associated and stored in a specified database. If user attributes are set for each campaign, candidate attribute information may be stored, for example, in campaign DB 14a. An API may be provided to allow candidate attribute information stored in one server device to be accessed from another server device.

Each of the candidate determination unit 1102 of the information distribution server 1 and the candidate determination unit 3103 of the point program server 3 may determine whether or not the user is a candidate based on, for example, the terminal ID, the candidate attribute information, and the candidate identification information. For example, in step S202 of the notification information transmission control process shown in FIG. 15, the information distribution server 1 determines whether or not the user is a candidate. In this step 202, the information distribution server 1 may acquire the candidate attribute information. The information distribution server 1 may acquire the user ID associated with the terminal ID included in the notification information request from the identification information conversion DB 42. The information distribution server 1 may acquire information associated with the acquired user ID from at least one of the member DB 41 and the action history DB 43. The information distribution server 1 may determine whether or not the user of the user terminal 5 that has transmitted the notification information request has an attribute indicated by the candidate attribute information based on the acquired information. If the user has an attribute indicated by the candidate attribute information, the information distribution server 1 may determine that the user is a candidate and execute step S202. If the user does not have the attributes indicated by the candidate attribute information, the information distribution server 1 may determine that the user is not a candidate and end the notification information transmission control process. A similar determination may also be made in step S302 of the conductor element information transmission control process shown in FIG. 16 and in step S502 of the receiving screen information transmission control process shown in FIG. 18.

The user's attributes may change due to the user's actions or other reasons. Therefore, for example, while a user had attributes that would make him/her a candidate when the notice information 100 was displayed, the user may no longer have the attributes that would make him/her a candidate when the service screen 400 or the point receiving operation screen 500 was displayed. Since the candidate list 60 is static information, the candidate list does not change even if the user's attributes change. Therefore, when the service screen 400 or the point receiving operation screen 500 was displayed, a user who is not actually a candidate may be able to receive points. In contrast to the candidate list 60, the member DB 41 and the action history DB 43 are dynamically updated according to the user's actions. For example, the member DB 41 and the action history DB 43 may indicate the changed attributes of the user due to the actions. Therefore, even if a user had attributes that would make him/her a candidate when the notice information 100 was displayed and was able to display the service screen 400 or the point receiving operation screen 500, points can be prevented from being given to a user who no longer has the attributes that would make him/her a candidate when the screen is displayed.

[4. Fourth embodiment]
[4-1. Overview]
Next, an outline of the fourth embodiment will be described. Except for the points described below, the fourth embodiment may be the same as at least one of the first to third embodiments.

The information distribution server 1 according to this embodiment may distribute the notification information as an advertisement. The advertiser of the advertisement may be, for example, a business that provides online services to users on a website in a domain different from the domain of the Internet comprehensive service. The services provided by this business do not need to be included in the Internet comprehensive service. Any of the multiple service servers 2 may be a server device that performs processing to provide the service of that business.

The advertising service of the Internet comprehensive service can charge the cost of the campaign from the advertiser. The campaign cost may include, for example, an advertising fee and a point fee. The advertising fee is charged according to the delivery of the advertisement. The timing of the occurrence of the advertising fee varies depending on the charging method. Examples of the charging method include preview charging, click charging, and performance-based charging. The charging method to be used may be determined in advance by the operator of the advertising service. The point fee corresponds to the cost of granting points to the user. The point fee is charged according to the granting of points to the user. The amount of the point fee may be an amount equivalent to the number of points granted, or may be an amount higher than that amount by a predetermined percentage. Note that when a point acquisition campaign is implemented in a service included in the Internet comprehensive service, the operator of the service may bear only the point fee as the campaign cost.

[4-2. Configuration of Information Distribution Server]
Next, the configuration of the information distribution server 1 will be described with reference to Figs. 23 and 24. Fig. 23 is a block diagram showing an example of a schematic configuration of the information distribution server 1 according to this embodiment. In Fig. 23, the same elements as in Fig. 4 are given the same reference numerals. The difference between Fig. 20 and Fig. 4 is that in Fig. 23, a campaign cost DB 14d is further stored in the storage unit 14.

Figure 24 is a diagram showing an example of information stored in the campaign DB 14a and the campaign cost DB 14d. The campaign DB 14a shown in Figure 21 differs from the campaign DB 14a shown in Figure 5 in that the campaign DB 14a shown in Figure 24 further stores an advertiser ID, a campaign budget, and an ad delivery stop rate. The advertiser ID is identification information for identifying the advertiser. The campaign budget is a budget set for a points acquisition campaign. The campaign budget may indicate, for example, a budget for the entire campaign period, or may indicate a monthly budget. The ad delivery stop rate indicates the percentage of the campaign budget at which the delivery of notification information as an advertisement is stopped when the participation screen information request to the advertiser reaches. The ad delivery stop rate may be set, for example, within a range of 100% or less. The campaign budget and ad delivery stop rate may be set by the advertiser.

The campaign cost DB 14d may store information regarding the costs borne by the advertiser for each point acquisition campaign. For example, the campaign cost DB 14d may store a campaign ID and a cost amount in association with each other. The cost amount indicates the current amount of the cost of the campaign indicated by the campaign ID. The initial value of the cost amount is zero.

[4-3. Functional overview of the system control unit]
[4-3-1. Information distribution server]
Next, a functional overview of the system control unit 11 in the information distribution server 1 will be described with reference to Figs. 25 and 26. Fig. 25 is a diagram showing an example of a functional block of the system control unit 11 in the information distribution server 1. In Fig. 25, the same elements as in Fig. 11 are given the same reference numerals. The difference between Fig. 25 and Fig. 11 is that in Fig. 25, the system control unit 11 further functions as an advertisement fee adding unit 1107.

When an advertising fee is incurred as a result of the transmission of the notification information by the notification information transmission unit 1103, the advertising fee addition unit 1107 may add the advertising fee to the campaign cost amount stored in the campaign cost DB 14d. For example, the advertising fee addition unit 1107 may update the cost amount by adding an advertising fee of a predetermined unit price. FIG. 26 is a diagram showing an example of a condition set for each screen in order to appropriately award points according to the campaign budget. As shown in FIG. 26, an advertising fee may be added to the campaign cost between the display of the notification information 100 as an advertisement and the display of the service screen 400. In the case of preview charging, an advertising fee may be generated when the notification information 100 is displayed. In the case of click charging, an advertising fee may be generated when the user terminal 5 displays the campaign landing screen 200 by operating the notification information 100 by the user. In the case of performance-based charging, an advertising fee may be generated when a conversion occurs. The conversion may be, for example, a user taking an action corresponding to the result of the advertisement. The conversion may include at least a part of the predetermined actions as the point acquisition condition. The action of operating the conductive element 410 in the service screen 400 does not have to be included in the conversion. The point fee is charged according to the points given to the user.

As shown in FIG. 26, the notification information sending unit 1103 may send notification information to the user terminal 5 if the campaign cost amount stored in the campaign cost DB 14d is less than the ad delivery stop rate of the campaign budget stored in the campaign DB 14a. For example, if the campaign budget is 100,000 yen and the ad delivery stop rate is 95%, the notification information is sent if the cost amount is less than 95,000 yen. On the other hand, the notification information sending unit 1103 may not need to send notification information if the campaign cost amount is equal to or greater than the ad delivery stop rate of the campaign budget. This makes it possible to stop sending the notification information before the cost to be paid exceeds the campaign budget.

If the campaign cost is equal to or greater than the ad delivery stop rate of the campaign budget, the operation element information transmission unit 1106 may not transmit the conductor element information to the user terminal 5 even if the user of the terminal user 5 is a candidate. This can prevent the cost to be paid from greatly exceeding the campaign budget. Here, if the operator determination unit 1105 determines that the campaign cost is equal to or greater than the ad delivery stop rate of the campaign budget and that the user is not the operator of the CTA button 410, the operation element information transmission unit 1106 may not transmit the conductor element information. On the other hand, if the candidate determination unit 1102 determines that the user of the user terminal 5 is a candidate and the operator determination unit 1105 determines that the user is the operator of the CTA button 410, the operation element information transmission unit 1106 may transmit the conductor element information even if the campaign cost is equal to or greater than the ad delivery stop rate of the campaign budget. It is considered that the user who operated the CTA button 410 is the user who caused the campaign landing screen 200 to be displayed by operating the notice information 100 that was displayed before the campaign cost amount became equal to or greater than the ad delivery stop rate of the campaign budget. The user who operated the CTA button 410 on the campaign landing screen 200 may believe that he or she can earn points by participating in the campaign. For such a user, it may be appropriate to award points even if the campaign cost amount becomes equal to or greater than the ad delivery stop rate of the campaign budget after the notice information 100 is displayed. Note that, if the display of the guiding element 410 is conditional on the operation of the CTA button 220 as in the first embodiment, there is no need to change the processing of the operation element information transmission unit 1106 from the first embodiment.

If the service for which the point acquisition campaign is implemented is a service provided in a domain different from the domain of the Internet general service, the user identification information acquisition unit 1101 may not be able to acquire when the user terminal 5 displays the service screen 400. This is because the cookie of the terminal ID stored in the user terminal 5 corresponds to a third-party cookie for the domain of the service. In recent years, it has become mainstream to prohibit the use of third-party cookies. Therefore, the operation element information transmission unit 1106 of the information distribution server 1 cannot control whether or not to display the conductor element 410 in the service screen 400. The HTML document of the service screen 400 transmitted from the service server 2 corresponding to such a service may be written so that the conductor element 410 is always displayed. In this case, even if a user is not a candidate, the conductor element 410 can be operated. However, the point receiving operation screen 500 or the point receiving completion screen 600 is displayed only for the candidate under the control of the point program server 3. Therefore, even if the display of the conductor element 410 cannot be controlled, no major problem occurs.

[4-3-3. Point program server]
Next, a functional overview of the system control unit 31 in the point program server 3 will be described with reference to Fig. 27. Fig. 27 is a diagram showing an example of a functional block of the system control unit 31 in the point program server 3. In Fig. 24, the same elements as in Fig. 13 are given the same reference numerals. The difference between Fig. 27 and Fig. 13 is that in Fig. 27, the system control unit 31 further functions as an operator determination unit 3106 and a point fee addition unit 3107.

The operator determination unit 3106 may basically have the same functions as the operator determination unit 1105 of the information distribution server 1. Here, when the operator determination unit 3106 receives a request for received screen information from the user terminal 5 by the received screen information request receiving unit 3101, the operator determination unit 3106 may determine whether or not the user is the operator of the CTA button 410 based on the terminal ID acquired by the user identification information acquisition unit 3102 and the CTA button operation DB 14b.

When the campaign cost amount stored in the campaign cost DB 14d is equal to or greater than the ad delivery stop rate of the campaign budget stored in the campaign DB 14a, the receiving screen information sending unit 3104 may send an HTML document of the points not receiving screen 700 to the user terminal 5 as shown in FIG. 26, even if the user of the terminal user 5 is a candidate. This makes it possible to prevent the cost to be paid from greatly exceeding the campaign budget. Here, the receiving screen information sending unit 3104 may send an HTML document of the points not receiving screen 700 when the operator determination unit 3106 determines that the campaign cost amount is equal to or greater than the ad delivery stop rate of the campaign budget and that the user is not the operator of the CTA button 410. On the other hand, when the candidate determination unit 3103 determines that the user of the user terminal 5 is a candidate and the operator determination unit 3106 determines that the user is the operator of the CTA button 410, the receiving screen information sending unit 3104 may send an HTML document of the points not receiving screen 700 as shown in FIG. 26, even if the campaign cost is equal to or greater than the ad delivery stop rate of the campaign budget. As with the reasons described above, it may be appropriate to award points to a user who operated the CTA button 410 on the campaign landing screen 200 after the notification information 100 is displayed, even if the campaign cost is equal to or greater than the ad delivery stop rate of the campaign budget.

The point allocating unit 3105 may not award points to the user of the user terminal 5 if the amount of the stored campaign cost is equal to or greater than the ad delivery stop rate of the campaign budget. In addition, if the user is a candidate and is the operator of the CTA button 410, the point allocating unit 3105 may award points to the user even if the amount of the campaign cost is equal to or greater than the ad delivery stop rate of the campaign budget.

The point fee addition unit 3107 may add a point fee according to the number of points to be awarded to the campaign cost amount stored in the campaign cost DB 14d in response to the point awarding unit 3105 executing the process of awarding points. For example, the point fee addition unit 3107 may convert the number of awarded points into a point fee based on the exchange rate between points and money. For example, 1 point may be equivalent to 1 yen.

[4-4. Operation of communication system]
Next, the operation of the communication system S will be described with reference to Figures 28 and 29. The operation example shown below is an example in which the advertising fee charging method is preview charging.

Figure 28 is a flowchart showing an example of the notification information transmission control process executed by the system control unit 11 of the information distribution server 1 according to this embodiment. In Figure 28, the same processes as those in Figure 15 are assigned the same reference numerals. As shown in Figure 28, first, steps S201 to S204 are executed in the same manner as in the first embodiment. If the combination of the campaign ID included in the notification information request and the user ID acquired from the identification information conversion DB 42 is not stored in the point receiving DB 14c (step S204: NO), the notification information transmission unit 1103 calculates the advertisement delivery stop amount by multiplying the campaign budget included in the campaign information by the advertisement delivery stop rate. The notification information transmission unit 1103 determines whether the cost amount stored in the campaign cost DB 14d in association with the campaign ID included in the campaign information is less than the advertisement delivery stop amount (step S211). If the cost amount is equal to or greater than the advertisement delivery stop amount (step S231: NO), the notification information distribution control process ends.

If the cost amount is less than the advertisement distribution stop amount (step S231: YES), the notification information transmission unit 1103 transmits the notification information to the user terminal 5 (step S205). Next, the advertising fee addition unit 1107 updates the participation screen information request by adding a predetermined advertising unit price to the cost amount stored in the campaign cost DB 14d in association with the campaign ID included in the campaign information (step S232), and the notification information distribution control process ends.

Figure 29 is a flowchart showing an example of a receiving screen information transmission control process executed by the system control unit 31 of the point program server 3 according to this embodiment. In Figure 29, the same processes as those in Figure 18 are assigned the same reference numerals. As shown in Figure 29, first, steps S501 to S504 are executed in the same manner as in the first embodiment. If the acquired user ID is not stored in the point receiving DB 14c (step S504: NO), the notification information sending unit 1103 calculates the advertising distribution stop amount by multiplying the campaign budget included in the acquired campaign information by the advertising distribution stop rate. The notification information sending unit 1103 determines whether the cost amount stored in the campaign cost DB 14d in association with the campaign ID included in the campaign information is less than the advertising distribution stop amount (step S531). If the cost amount is equal to or greater than the advertising distribution stop amount (step S531: NO), the operator determination unit 3106 determines whether the combination of the campaign ID and user ID included in the receiving operation screen information request is stored in the CTA button operation DB 14b (step S532). If the combination is not stored (step S532: NO), the receiving screen information transmission unit 3104 transmits the data of the point reception impossible screen 700 to the user terminal 5 (step S507), and the receiving screen information transmission control process ends. If the combination is stored (step S532: YES), or if the cost amount is less than the advertisement delivery stop amount (step S531: YES), the point allocation unit 3105 executes the point allocation process (step S505). Next, the advertising fee addition unit 1107 updates the participation screen information request by adding the point fee calculated according to the number of points granted to the cost amount stored in the campaign cost DB 14d in association with the campaign ID included in the campaign information (step S533). Next, the receiving screen information transmission unit 3104 transmits the data of the point reception completion screen 600 to the user terminal 5 (step S506), and the receiving screen information transmission control process ends.

As described above, according to this embodiment, the reward system may add an advertising fee to the campaign cost in response to the occurrence of the advertising fee, and may add a reward fee to the campaign cost in response to the granting of a reward to any user. In this case, the advertising fee and the reward fee can be added separately to the campaign cost.

In addition, if the campaign cost is equal to or greater than the budgeted advertising distribution suspension rate, the reward system does not need to send notification information to the user terminal 5. In this case, it is possible to prevent the campaign cost from becoming excessive relative to the budget.

The reward-granting system may not need to transmit the receiving screen information if the campaign cost is equal to or greater than the budgeted ad delivery stop rate. The reward-granting system may transmit the receiving screen information even if the campaign cost is equal to or greater than the budgeted ad delivery stop rate if the user of the user terminal 5 is a candidate and is an operator who performed a display operation on the campaign screen. In this case, while preventing the campaign cost from becoming excessive relative to the budget, notification information is displayed before the campaign cost reaches the budgeted ad delivery stop rate, and a reward can be granted to a user who has confirmed the information on the campaign landing screen, even if the campaign cost subsequently reaches the ad delivery stop rate.

In addition, advertising fees may be generated when a user takes at least a predetermined part of the predetermined actions. In this case, by offering a reward to a user who takes the predetermined action, it is possible to promote the achievement of advertising results.

(Note 1) An acquisition means for acquiring user identification information for identifying a user of a terminal device from the terminal device, a candidate determination means for executing a first determination for determining whether or not the user of the terminal device is a candidate extracted based on a preset user attribute based on the acquired user identification information, a notification information transmission means for transmitting, when the user of the terminal device is determined to be the candidate, notification information notifying the candidate of a campaign for granting a benefit to the candidate on the condition that the candidate takes a predetermined action, the notification information including a link to a campaign screen showing information about the campaign, to the terminal device, and a notification information display means for displaying a link to a campaign screen showing information about the campaign after the completion of the predetermined action. The system includes a request receiving means for receiving from the terminal device a request for receiving screen information for displaying on the terminal device a receiving screen indicating receipt of the benefit, the receiving screen being a receiving screen that is determined to be received by the user, and a receiving screen information sending means for sending the receiving screen information to the terminal device in response to receiving the request, the candidate determining means further performs a second determination when the request is received to determine whether the user of the terminal device is the candidate, and the receiving screen information sending means does not send the receiving screen information to the terminal device if it is determined in the second determination that the user of the terminal device is not the candidate.

(Appendix 2) The reward granting system described in appendix 1, characterized in that the receiving screen is a screen indicating that the reward has been received, and after the predetermined action is completed, a receiving operation screen capable of accepting a receiving operation for receiving the reward is displayed by the terminal device, and the request receiving means receives the request from the terminal device when the receiving operation is accepted on the receiving operation screen.

(Appendix 3) The reward granting system described in appendix 2 further comprises granting means for executing a granting process to grant a reward to the user of the terminal device when the second determination determines that the user of the terminal device is the candidate.

(Appendix 4) The bonus granting system described in appendix 2 or 3, characterized in that the predetermined action includes an action related to a predetermined service, a predetermined service screen provided by the service, which may include a predetermined operation element, may be displayed by the terminal device when the user follows the guidance shown on the campaign screen, and the receiving operation screen is displayed by the terminal device in response to the operation of the operation element on the service screen.

(Appendix 5) The reward granting system described in appendix 1 is characterized in that the receiving screen is a receiving operation screen capable of accepting a receiving operation for receiving the reward, and further includes an granting means for executing a granting process for granting a reward to a user of the terminal device in response to the receiving operation being accepted on the receiving operation screen displayed by the terminal device based on the transmitted receiving screen information.

(Appendix 6) The bonus granting system described in Appendix 5 is characterized in that the predetermined action includes an action related to a predetermined service, a predetermined service screen provided by the service, which may include an operation element that can be operated to display the receiving operation screen, may be displayed by the terminal device when the user follows the instructions shown by the campaign screen, and the request receiving means receives the request from the terminal device when the operation element is operated on the displayed service screen.

(Appendix 7) The bonus granting system described in appendix 4 or 6 further comprises an operation element information transmission means for transmitting operation element information for causing the terminal device displaying the service screen to display the operation element within the service screen, and the candidate determination means further executes a third determination for determining whether or not the user of the terminal device is the candidate when the terminal device displays the service screen, and the operation element information transmission means does not transmit the operation element information when it is determined in the third determination that the user of the terminal device is not the candidate.

(Appendix 8) The bonus granting system according to appendix 7 further comprises: an update means for updating operator identification information that can identify the operator who performed the display operation when the display operation is accepted on the campaign screen, so as to indicate that the user identified by the acquired user identification information is the operator; and an operator determination means for determining whether the user of the terminal device is the operator based on the operator identification information and the acquired user identification information, and the operation element information transmission means does not transmit the operation element information when it is determined that the user of the terminal device is not the operator.

(Appendix 9) The reward granting system described in appendix 8, characterized in that the service screen is the operation screen or a screen that is scheduled to be displayed after the operation screen.

(Appendix 10) The bonus granting system according to any one of appendices 4, 6 to 9, wherein the predetermined action includes operating the operation element.

(Appendix 11) A campaign cost incurred for implementing the campaign, which increases each time the privilege is granted to any user, is stored in a storage means, and the notification information transmission means does not transmit the notification information to the terminal device when the stored campaign cost is equal to or greater than a predetermined percentage of a budget set for the campaign, and the campaign screen is a screen capable of receiving a display operation for displaying an operation screen capable of receiving an operation for taking the predetermined action, and when the display operation is received on the campaign screen, operator identification information capable of identifying the operator who performed the display operation is added to the acquired user identification information. The system further includes an update means for updating the information to indicate that the user identified by the operator is the operator, and an operator determination means for determining whether the user of the terminal device is the operator based on the operator identification information and the acquired user identification information, and the receiving screen information transmission means does not transmit the receiving screen information when the campaign cost is equal to or greater than the predetermined percentage of the budget, and transmits the receiving screen information when the user of the terminal device is determined to be the candidate and is determined to be the operator, even if the campaign cost is equal to or greater than the predetermined percentage of the budget.

(Appendix 12) The reward granting system according to any one of appendices 1 to 10, characterized in that the notification information transmitted is an advertisement.

(Appendix 13) The reward-granting system described in appendix 12 further comprises: a first adding means for adding an advertising fee to the stored campaign fee when a campaign fee charged to an advertiser for implementing the campaign is stored in a storage means and the notification information is transmitted by the notification information transmitting means, resulting in an advertising fee different from the reward fee for granting the reward; and a second adding means for adding the reward fee corresponding to the reward to be granted to the stored campaign fee when the reward is granted to any user.

(Appendix 14) The reward granting system described in appendix 13, characterized in that the notification information transmission means does not transmit the notification information to the terminal device if the campaign cost is equal to or exceeds a predetermined percentage of the budget set for the campaign.

(Appendix 15) The reward system described in appendix 13 or 14, characterized in that the advertising fee is generated when the user of the terminal device takes at least a predetermined part of the predetermined actions.

(Appendix 16) The reward system described in any one of appendices 1 to 15, characterized in that the information displayed on the campaign screen includes the conditions.

(Appendix 17) The bonus granting system described in any one of appendices 1 to 15, characterized in that the candidate determination means determines whether or not the user of the terminal device is the candidate based on the acquired user identification information and candidate identification information that can identify the candidate.

(Appendix 18) The reward granting system described in appendix 17, characterized in that the candidate identification information is information indicating the attributes of each user.

(Appendix 19) In a method for granting a privilege executed by a computer, the method includes an acquisition step of acquiring user identification information for identifying a user of a terminal device from the terminal device, a first candidate determination step of determining whether or not the user of the terminal device is a candidate extracted based on a preset attribute based on the acquired user identification information, a notification information transmission step of transmitting, when the user of the terminal device is determined to be the candidate, notification information notifying the candidate of a campaign for granting a privilege to the candidate on the condition that the candidate takes a predetermined action, the notification information including a link to a campaign screen showing information about the campaign, to the terminal device, and a step of determining whether or not the notification information is displayed after the completion of the predetermined action. A method for granting a privilege, comprising: a request receiving step of receiving from the terminal device a request for receiving screen information for displaying on the terminal device a receiving screen indicating receipt of the privilege, the receiving screen being a receiving screen set by the user; a second candidate determination step of determining whether or not the user of the terminal device is the candidate based on the acquired user identification information when the request is received; and a receiving screen information sending step of sending the receiving screen information to the terminal device if it is determined by the second candidate determination step that the user of the terminal device is the candidate, and not sending the receiving screen information to the terminal device if it is determined by the second candidate determination step that the user of the terminal device is not the candidate.

Reference Signs List 1 Information distribution server 2 Service server 3 Point program server 4 Member information management server 5 User terminal 11, 21, 31 System control unit 12, 22, 32 System bus 13, 23, 33 Input/output interface 14, 24, 34 Memory unit 15, 25, 35 Communication unit 14a Campaign DB
14b CTA button operation DB
14c Point receiving DB
14d Campaign Cost DB
34a Point DB
34b Point history DB
41 Member DB
42 Identification information conversion DB
43 Action History DB
60 Candidate list 1101 User identification information acquisition unit 1102 Candidate determination unit 1103 Notification information transmission unit 1104 Operator identification information update unit 1105 Operator determination unit 1106 Operation element information transmission unit 1107 Advertising fee addition unit 2101 Landing screen information transmission unit 2102 Service screen information transmission unit 3101 Receiving screen information request receiving unit 3102 User identification information acquisition unit 3103 Candidate determination unit 3104 Receiving screen information transmission unit 3105 Point assignment unit 3106 Operator determination unit 3107 Point fee addition unit NW Network S Communication system

One aspect of the present invention includes a candidate determination means for executing a determination process to determine whether a user of a terminal device is a candidate extracted based on preset user attributes, the determination process being based on user identification information that identifies the user and that is acquired from the terminal device; notification information transmission means for transmitting, when the user of the terminal device is determined to be the candidate, notification information to the terminal device notifying the candidate of a campaign in which a benefit will be granted to the candidate on the condition that the candidate takes a predetermined action related to a predetermined service, the notification information including a link to a campaign screen showing information about the campaign; and a predetermined service screen provided by the service, which is displayed by the terminal device when the user follows the information shown on the campaign screen. The service screen display device includes an operation element information sending means for sending operation element information to the terminal device displaying the service screen, which causes a specific operation element that may be included in the service screen to be displayed within the service screen, and a receiving screen information sending means for sending to the terminal device receiving screen information to cause the terminal device to display a receiving screen indicating receipt of the benefit in response to the operation element being operated on the service screen displayed on the terminal device, wherein the candidate determination means further executes the determination process when the terminal device displays the service screen, and the operation element information sending means does not send the operation element information if it is determined in the determination process executed when the terminal device displays the service screen that the user of the terminal device is not the candidate .

Yet another aspect of the present invention is a method for granting a privilege executed by a computer, the method including: a first candidate determination step of executing a determination process for determining whether a user of a terminal device is a candidate extracted based on preset user attributes, the determination process being based on user identification information for identifying the user, the user identification information being acquired from the terminal device; a notification information transmission step of, when it is determined in the first candidate determination step that the user of the terminal device is the candidate, transmitting to the terminal device notification information informing the candidate of a campaign for granting a privilege to the candidate on the condition that the candidate takes a predetermined action related to a predetermined service, the notification information including a link to a campaign screen showing an introduction to the campaign; and a notification information transmission step of transmitting to the terminal device notification information including a link to a campaign screen showing an introduction to the campaign, the notification information including a link to a predetermined service screen provided in the service, the campaign screen showing a link to a predetermined service screen provided in the service, the campaign screen showing a link to a predetermined service screen shown in the campaign screen. the method includes a second candidate determination step of further executing the determination process when the terminal device displays a service screen that may be displayed by the terminal device when the user follows the guidance provided by the terminal device; an operation element information sending step of sending operation element information for displaying a predetermined operation element that may be included in the campaign screen within the service screen to the terminal device displaying the service screen; and a receiving screen information sending step of sending to the terminal device receiving screen information for displaying on the terminal device a receiving screen indicating receipt of the benefit in response to the operation of the operation element on the service screen displayed on the terminal device , wherein the operation element information sending step does not send the operation element information if it is determined by the second candidate determination step that the user of the terminal device is not the candidate .

Claims (19)

An acquisition means for acquiring user identification information for identifying a user of a terminal device from the terminal device;
a candidate determination means for performing a first determination as to whether or not a user of the terminal device is a candidate extracted based on a preset user attribute, based on the acquired user identification information;
a notification information transmission means for transmitting, when the user of the terminal device is determined to be the candidate, notification information informing the candidate of a campaign in which a benefit will be given to the candidate on the condition that the candidate takes a predetermined action, the notification information including a link to a campaign screen showing information about the campaign, to the terminal device;
a request receiving means for receiving, from the terminal device, a request for receiving screen information for displaying, on the terminal device, a receiving screen that is determined to be displayed after the completion of the predetermined action and indicates receipt of the benefit;
a receiving screen information transmitting means for transmitting the receiving screen information to the terminal device in response to receiving the request;
Equipped with
the candidate determination means further performs a second determination, when the request is received, of determining whether or not a user of the terminal device is the candidate;
The reward granting system is characterized in that the receiving screen information sending means does not send the receiving screen information to the terminal device if the second judgment determines that the user of the terminal device is not the candidate. The receiving screen is a screen indicating that the receiving of the benefit has been completed,
After the predetermined action is completed, a receiving operation screen capable of accepting a receiving operation for receiving the benefit is displayed by the terminal device;
2. The privilege granting system according to claim 1, wherein the request receiving means receives the request from the terminal device when the receiving operation is accepted on the receiving operation screen. The reward granting system according to claim 2, further comprising granting means for executing a granting process for granting a reward to the user of the terminal device when the second determination determines that the user of the terminal device is the candidate. The predetermined behavior includes a behavior related to a predetermined service,
a predetermined service screen provided by the service, the service screen including a predetermined operation element, may be displayed by the terminal device when the user follows the guidance shown on the campaign screen;
3. The reward granting system according to claim 2, wherein the receiving operation screen is displayed by the terminal device in response to the operation of the operation element on the service screen. the receiving screen is a receiving operation screen capable of receiving a receiving operation for receiving the benefit,
The reward granting system as described in claim 1, further comprising an awarding means for executing an awarding process to grant a reward to a user of the terminal device in response to the receiving operation being accepted on the receiving operation screen displayed by the terminal device based on the transmitted receiving screen information. The predetermined behavior includes a behavior related to a predetermined service,
a predetermined service screen provided by the service, the service screen including an operation element operable to display the receiving operation screen, may be displayed by the terminal device when the user follows the guidance shown on the campaign screen;
6. The privilege granting system according to claim 5, wherein the request receiving means receives the request from the terminal device when the operation element is operated on the displayed service screen. an operation element information transmitting means for transmitting operation element information for causing the terminal device to display the operation element within the service screen, to the terminal device displaying the service screen;
the candidate determination means further performs a third determination, when the terminal device displays the service screen, of determining whether or not a user of the terminal device is the candidate;
The privilege granting system described in claim 4 or 6, characterized in that the operation element information transmitting means does not transmit the operation element information if the third judgment determines that the user of the terminal device is not the candidate. the campaign screen is a screen capable of accepting a display operation for displaying an operation screen capable of accepting an operation for taking the predetermined action,
an update means for updating, when the display operation is accepted on the campaign screen, operator identification information capable of identifying an operator who performed the display operation so as to indicate that the user identified by the acquired user identification information is the operator;
an operator determination means for determining whether or not a user of the terminal device is the operator based on the operator identification information and the acquired user identification information;
Further comprising:
8. The privilege granting system according to claim 7, wherein the operation element information transmitting means does not transmit the operation element information when it is determined that the user of the terminal device is not the operator. The reward granting system according to claim 8, characterized in that the service screen is the operation screen or a screen that is scheduled to be displayed after the operation screen. The reward granting system according to claim 4 or 6, characterized in that the predetermined action includes operating the operation element. a campaign cost incurred for implementing the campaign, the campaign cost being increased every time the privilege is granted to any one of the users, is stored in a storage means;
the notification information transmitting means, when the stored campaign cost is equal to or greater than a predetermined percentage of a budget set for the campaign, does not transmit the notification information to the terminal device;
the campaign screen is a screen capable of accepting a display operation for displaying an operation screen capable of accepting an operation for taking the predetermined action,
an update means for updating, when the display operation is accepted on the campaign screen, operator identification information capable of identifying an operator who performed the display operation so as to indicate that the user identified by the acquired user identification information is the operator;
an operator determination means for determining whether or not a user of the terminal device is the operator based on the operator identification information and the acquired user identification information;
Further comprising:
The reward granting system of any one of claims 1 to 6, characterized in that the receiving screen information sending means does not send the receiving screen information when the campaign cost is equal to or greater than the specified percentage of the budget, and sends the receiving screen information when the user of the terminal device is determined to be the candidate and the user of the terminal device is determined to be the operator, even if the campaign cost is equal to or greater than the specified percentage of the budget. The reward system according to any one of claims 1 to 6, characterized in that the notification information transmitted is an advertisement. a campaign fee to be charged to an advertiser for implementing the campaign is stored in a storage means;
a first adding means for adding an advertising fee different from a privilege fee for granting the privilege to the stored campaign fee in response to the occurrence of an advertising fee different from the privilege fee as a result of the notification information being transmitted by the notification information transmitting means;
a second adding means for adding the bonus cost corresponding to the bonus to be granted to the stored campaign cost in response to the bonus being granted to any one of the users;
The reward system of claim 12, further comprising: The reward system according to claim 13, characterized in that the notification information transmission means does not transmit the notification information to the terminal device if the campaign cost is equal to or exceeds a predetermined percentage of the budget set for the campaign. The reward system according to claim 13, characterized in that the advertising fee is generated when the user of the terminal device performs at least a predetermined part of the predetermined actions. The reward system according to any one of claims 1 to 6, characterized in that the information displayed on the campaign screen includes the conditions. The bonus granting system according to any one of claims 1 to 6, characterized in that the candidate determination means determines whether the user of the terminal device is the candidate based on the acquired user identification information and candidate identification information that can identify the candidate. The reward granting system according to claim 17, characterized in that the candidate identification information is information indicating attributes of the user of the terminal device. 1. A computer-implemented reward awarding method, comprising:
an acquisition step of acquiring user identification information for identifying a user of a terminal device from the terminal device;
a first candidate determination step of determining whether or not a user of the terminal device is a candidate extracted based on a preset attribute based on the acquired user identification information;
a notification information sending step of sending, when it is determined that the user of the terminal device is the candidate, notification information informing the candidate of a campaign for granting a benefit to the candidate on the condition that the candidate takes a predetermined action, the notification information including a link to a campaign screen showing information about the campaign, to the terminal device;
a request receiving step of receiving, from the terminal device, a request for receiving screen information for displaying, on the terminal device, a receiving screen that is determined to be displayed after the completion of the predetermined action and indicates receipt of the benefit;
a second candidate determination step of determining, when the request is received, whether or not a user of the terminal device is the candidate based on the acquired user identification information;
a receiving screen information transmitting step of transmitting the receiving screen information to the terminal device when it is determined in the second candidate determination step that the user of the terminal device is the candidate, and not transmitting the receiving screen information to the terminal device when it is determined in the second candidate determination step that the user of the terminal device is not the candidate;
A method for providing a reward, comprising:

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