JP2967053B2 - Product display stand - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product display stand used for displaying products such as cosmetics for testers at stores.

[0002]

2. Description of the Related Art Conventionally, face-to-face sales of cosmetics have been mainly conducted, and cosmetics for testers (hereinafter simply referred to as “tester products”) which are applied to the skin by customers themselves are usually placed in or near a counter. It was stored in an installed case, and was taken out by a sales clerk as needed and made available to customers for testing.

Recently, however, there has been an increasing demand for customers to select and purchase cosmetics independently of such face-to-face sales, and self-service stores are increasing. For this reason, it has become an important issue to display tester products so that customers can take a test with their own hands, stand out at the store, and make the test easy. In particular, it is required that the new series of tester products be displayed in a united manner so as to sufficiently attract the attention of customers in stores.

[0004]

However, no excellent display shelf dedicated to tester products has been proposed so far, and tester products are usually placed on a counter or a central table as shown in FIG. Often displayed side by side. In such a display mode, when the number of tester items is large, not only the display efficiency is poor due to the space taken, but also a distracting impression is given, which does not lead to an increase in purchase motivation. In addition, when returning the tester product to the original position after taking the test, it is difficult to return the tester product to an appropriate position, so that the display is easily disturbed, and the salesperson needs to frequently display the tester product again.

The present invention has been made in view of such circumstances, and it is possible to display products such as tester products efficiently and impressively, and to repeat the operation of picking up a product and placing it again. However, it is an object of the present invention to provide an excellent product display stand that does not disturb the display.

[0006]

According to a first aspect of the present invention, there is provided a merchandise display stand having at least a shelf plate rotatably supported in a horizontal direction on a base. Provided one stage, the shelf plate is divided into a plurality of regions in the rotation direction, a divided tray for merchandise display in at least one of the divided regions, the bottom plate has its bottom plate overlaid on the upper surface of the divided region A product display stand which is removably mounted in a state, and on which a product is displayed on an upper surface of a bottom plate of the split tray, wherein each of the split areas of the shelf plate is provided for engaging with the split tray. A hole is formed, and the divided tray has an edge portion of the bottom plate edge portion that overlaps with the peripheral edge portion of the shelf plate, which extends outside the peripheral edge portion of the shelf plate.
A ridge for engaging with the peripheral edge of the shelf is formed downward, and a projecting piece that fits with an engagement hole provided on the shelf is formed on the lower surface of the bottom plate, and A configuration is adopted in which a concave portion is formed on the upper surface of the bottom plate so as to fit with the bottom of the product displayed on the bottom plate.

Further, in the commodity display stand according to a second aspect of the present invention, at least one shelf supported rotatably in the horizontal direction is provided on the base, and the shelf is rotated in the rotation direction. Divided into a plurality of regions, a divided tray for merchandise display is detachably mounted on at least one of the divided regions, with its bottom plate superimposed on the upper surface of the divided region, and A product display stand on which the products are displayed on the bottom plate upper surface, wherein each of the divided areas of the shelf plate is formed with an engagement hole with the divided tray, and as the divided tray, Along with the split tray according to claim 1, at least two of the edges having the same bottom plate shape as the split tray according to claim 1 and not overlapping the peripheral edge of the shelf plate.
A side wall is erected at a location, and a tray with a ceiling provided with a ceiling plate having the same shape as the tray bottom surface and having an engagement hole with another divided tray is provided through an upper end portion of the side wall, The said tray with a ceiling is mounted on a shelf board by stacking the bottom plate on the upper surface of the said division area, The said claim 1
The split tray described above is placed on the ceiling tray by stacking the bottom plate on the ceiling plate upper surface of the ceiling tray.

Further, in the commodity display stand according to a third aspect of the present invention, at least one stage is provided on the base, the shelf being rotatably supported in the horizontal direction, and the shelf is arranged in the rotation direction. Divided into a plurality of areas, each of at least two of the divided areas, a divided tray for merchandise display is detachably mounted with its bottom plate overlaid on the upper surface of the divided area, A commodity display stand on which a commodity is displayed on a bottom plate upper surface of the divided tray, wherein each divided area of the shelf plate is formed with a hole for engaging with the divided tray; The bottom plate shape is the same as that of the divided tray according to claim 1, and side walls are erected at at least two places of edges which do not overlap with the peripheral edge portion of the shelf plate. Shape and with other split trays At least one tray with a ceiling to which a ceiling plate having an engagement hole is attached is provided, and the number of divided trays according to claim 1 is greater than the tray with a ceiling, and the tray with a ceiling is 2. The split tray according to claim 1, wherein the bottom plate is placed on the divided region by overlapping the bottom plate on the upper surface of the divided region, and the same number of the divided trays as the trays with the ceiling are attached to the ceiling plate of the tray with the ceiling. The remaining trays of the divided trays according to claim 1 are placed on the upper surface of a divided area where the tray with ceiling is not mounted by being placed on a tray with a ceiling. The configuration is such that they are placed on the divided area by overlapping.

[0009]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment in which the present invention is applied to the display of a series of cosmetic testers.

This product display stand is configured such that a display stand main body 11 having circular shelves 10 and 10 ′ having two upper and lower stages is rotatably supported on a disk-shaped base 12 in a horizontal direction. Have been. The upper and lower shelves 10, 10 'are each divided into six in the circumferential direction by six vertical partition plates 13, 13', and the upper end surface of the partition plate 13, which partitions the lower shelf plate 10, is It is bonded to the lower surface of the upper shelf 10 'to support it. In addition, 14 is each shelf board 10, 10 '.
In each of the partitioned upper spaces, a divided tray 30 described later is provided.
Is a tester product that is displayed through the Internet.

As shown in FIG. 2, the base 12 includes a fixed platen 15 and a rotary frame 16 mounted on the fixed platen 15, both of which are made of white ABS resin. At the center of the upper surface of the fixed platen 15, a rotating shaft (not visible) rotatably supported inside the fixed platen 15 stands upright, and is fitted integrally with the lower center of the rotating frame 16. Thus, the rotating frame 16 is supported on the upper side of the fixed platen 15 so as to be rotatable in the horizontal direction. At the center of the upper surface of the rotating frame 16, a convex portion 17 having a square shape in a plan view is provided, and similarly, a rising portion 18 is provided around the entire periphery of the upper surface.

On the other hand, as shown in FIG. 3, an engagement plate 20 having a square hole 19 in a plan view at the center is integrally joined to the lower surface of the shelf plate 10 below the display stand body 11. ,
The diameter of the engagement plate 20 is set slightly smaller than that of the shelf plate 10. The shelf plate 10 and the engagement plate 20 are both made of white ABS resin (note that in FIGS. 3 to 5, the shelf plate 10 ′ and the partition plates 13 and 13 ′ are formed of transparent members, but are easy to understand. As if they were opaque). Therefore, the engagement plate 2
The display stand main body 11 is integrated with the rotary frame 16 by fitting the hole 19 of the “0” outside the convex portion 17 of the rotary frame 16 and fitting the outer periphery of the engagement plate 20 inside the rising portion 18 of the rotary frame 16. It can be attached in a way. The display stand body 11 attached in this manner is rotatably supported on the fixed platen 15 together with the rotating frame 16.

As described above, the display stand main body 11 is composed of two upper and lower circular shelves 10, 10 'and each of the shelves 1
0 and 10 'are provided with vertical partitioning plates 13 and 13' which divide each of them into six parts in the circumferential direction. To explain in more detail, first, in the lower stage, FIG. As shown in the 'arrow view), on the upper surface of the shelf plate 10, six vertical partition plates 13 are radially arranged at intervals of 60 °, and two adjacent partition plates 13 are vertically It is connected and reinforced by an elongated guide plate 21 extending. In addition,
The partition plates 13, 13 ', the guide plate 21, and the upper shelf plate 10' are all formed of a transparent acrylic plate. In each of the divided areas of the shelf 10 partitioned by the partition plate 13, there are formed holes 22 for engagement with a later-described divided tray 30. FIG. 5 (B- of FIG. 4)
As shown in FIG. B '), a hole 23 is formed in the engagement plate 20 joined to the lower surface of the shelf plate 10 at a position opposite to the engagement hole 22. Thereby, the upper surface of the shelf 10 and the lower surface of the engagement plate 20 are in a penetrating state. Reference numeral 24 denotes a hole provided at the center of the shelf plate 10 so that dust and the like hardly accumulate at the central portion of the shelf plate 10 partitioned by the partition plate 13.

The upper stage also has a circular shelf 1 like the lower stage.
0 ', six vertical partition plates 13' radially partitioning the upper surface at intervals of 60 °, and a guide plate 21 for reinforcing the partition plates 13 '. However, as shown in FIG. 5, the upper-stage partition plate 13 'has an upper edge formed with a gentle arc-shaped downward slope from the center to the outside. The side edges are formed in a gentle arc shape from the bottom to the top, and the width of the partition plate 13 'is increased toward the top. Also, similarly to the lower shelf 10, a hole 24 is formed in the center of the upper shelf 10 ′, and an engaging hole 22 is formed in each divided area partitioned by the partition 13 ′. ing.

On the upper surfaces of the divided areas of the upper and lower shelves 10, 10 ', twelve divided trays 30 as shown in FIG. 6 are removably mounted. . More specifically, the split tray 30
Are classified into seven types according to the difference in the shape of the upper surface as shown by a to g in FIG. However, the basic shape and structure are all the same, without choosing a place,
Arbitrary divided trays 30 can be placed on any of the divided areas of the shelves 10, 10 '.

That is, in each of the divided trays 30, the plane shape of the bottom plate 30a is set to a fan shape having a central angle of 60 °, and the bottom plate 30a is superimposed on the upper surface of each divided region of the shelf plates 10 and 10 'of the display stand body 11. It can be put on. Then, as shown in FIG.
A portion of the edge portion a that overlaps with the shelves 10 and 10 ′ extends outside the peripheral edge portion 10 a of the shelf plate 10, and a projection for engaging with the shelf edge portion 10 a is provided at the extended portion. Article 31
It is formed downward along the circumferential direction. Similarly, on the lower surface of the bottom plate 30a, a protruding piece 32 that fits into the engaging hole 22 provided in each of the divided regions of the shelf plates 10, 10 'is formed. Therefore, the ridge 31 is connected to the shelf 10,
The split tray 30 is stably placed on the upper surfaces of the shelves 10, 10 'by engaging the protrusions 32 with the engaging holes 22 of the shelves 10, 10' by engaging with the periphery 10a of the shelves 10 '. Can be mounted.

One or two annular projections 33 are formed on the upper surface of the bottom plate 30a of the divided tray 30, and the bottom of the tester 14 (see FIG. 1) is fitted inside the annular projections 33. I have. The size and height of the diameter of the annular projection 33 are set according to the type of the tester article 14 fitted inside the annular projection 33. In this example, seven types are prepared as described above. And, according to the expected use frequency,
The number of divided trays 30 for each type is set.

According to the commodity display stand, the display stand body 11
Is rotatable in the horizontal direction, the upper and lower shelves 10, 10 'are divided into six in the circumferential direction, and various tester articles 14 are displayed in the respective divided areas via the divided trays 30. No matter which direction you reach, the display stand body 11
By rotating, the intended tester product 14 can be obtained. Moreover, the split tray 30 is engaged with the shelves 10, 10 'at two places (the ridge 31 and the shelves 10, 1').
0 'and the projections 32 and the shelves 10, 1
0 'engagement with the engagement hole 22), the shelf board 10 can be rotated when the display stand body 11 is rotated, or when the tester product 14 is picked up and returned after the test. 10 '
There is an advantage that the divided tray 30 is stably held without rattling or shifting. Moreover, since the annular projection 33 for fitting the bottom of the tester article 14 is formed on the upper surface of the divided tray 30,
There is an advantage that the tester article 14 is always displayed at an appropriate position without displacement. Also, tester product 14
Are not displayed directly on the shelves 10, 10 ', but are displayed via the split tray 30.
By changing the position of the divided tray 30 or replacing the divided tray 30 with a new divided tray 30 while the tester article 14 is placed, the layout can be easily changed. Furthermore, since the related tester article 14 is compactly and impressively displayed, the degree of appeal to the customer is high.

In the above example, the divided trays 30 are placed on all the divided areas of the shelves 10 and 10 'and the tester products 14 are displayed. There is no need to place the 30 and there is no problem even if the divided area is partially exposed.

In addition to the split tray 30, a box-shaped ceiling-mounted tray 40 having a certain thickness as shown in FIG. 8, for example, can be used. This ceiling tray 40 is
The shape of the bottom plate 40a is the bottom plate 30a of the split tray 30.
And a projection 31, a projection piece 32 and an annular projection 33 shown in FIG. A side wall 40c is erected on each of two fan-shaped sides of the peripheral edge of the bottom plate 40a, and a ceiling having the same shape as the tray bottom surface is provided through the upper ends of the two side walls 40c. The plate 40b is integrally attached. The ceiling plate 40b has a projection 3 provided on the lower surface of the bottom plate 30a of another divided tray 30.
An engaging hole 41 capable of engaging with the second hole 2 is formed.

As the tray with ceiling 40, three types with three different sizes of the annular projections 33 provided on the bottom plate 40a, two for each type, a total of six, are used as follows, for example. That is, as shown in FIG.
First, as indicated by the arrow P, the six trays 40 with ceiling are placed in an appropriate arrangement on each divided area of the lower shelf board 10 as shown by an arrow P. Then, as indicated by an arrow Q, each of the divided trays 30 is placed on the ceiling plate 40b of the placed tray with ceiling 40, and the upper shelf plate 10 'is placed as shown by the arrow Q.
In each of the divided areas, the divided trays 30 are similarly placed as indicated by arrows R. And each divided tray 30
By appropriately displaying the various tester articles 14 on the bottom plates 30a and 40a of the ceiling tray 40, the display form as shown in FIG. 10 can be obtained. According to this display mode, the tester article 1 is placed in the internal space of the tray 40 with a ceiling.
4 and the tester products 14 can be displayed on the divided trays 30 placed on the respective trays 40 with a ceiling, so that another shelf is provided between the shelf 10 and the shelf 10 ′. The boards can be displayed as if they were, and the short tester articles 14 can be displayed with high density and good appearance. Moreover, each of the divided trays 30 and the trays 4 with ceilings
0 is stably held by the engagement at two places in the same manner as the engagement with the shelves 10, 10 ', so that the display stand main body 11 may be shaken or displaced even when it is rotated in the circumferential direction. And display is not disturbed. As with the above example, the tester article 14 is not displaced and the proper display is maintained. Also, the layout can be easily changed as in the above-described example. In addition, the height of the tray 40 with a ceiling is such that the divided tray 30 placed thereon has
It is set to be located in the middle between the height of the shelf 10 and the height of the shelf 10 '.

In the above example, the trays 40 with ceilings are placed on all the divided areas of the shelf 10 at the lower stage. However, the trays 40 with ceilings need to be placed on all the divided areas of one step. However, the number can be set appropriately. However, when the tray 40 with a ceiling is used, the ceiling plate 40 is used so that a sense of lack or unbalance does not occur.
b, the divided tray 30 is always placed on the tray 40 with the ceiling.
It is desirable that the divided tray 30 is always placed in a divided area where no is used.

Of course, on the shelves 10, 10 ', neither the divided tray 30 nor the tray with ceiling 40 is intentionally placed, and the divided areas where the upper surfaces of the shelves 10, 10' are exposed are partially arranged in an appropriate arrangement. It is also acceptable to set a suitable location and place flowers, ornaments, advertising panels, and the like, other than the tester product 14, on this portion.

In the above example, two upper and lower shelves 10 and 10 'are provided, but the number of shelves is not limited to this and can be set to an appropriate number. The number of each of the shelves in the circumferential direction can be appropriately set, and partition plates corresponding to the number are provided. In addition, the shelf boards 10 and 1
The shape of 0 'does not need to be circular as in the above example, and can be set to an appropriate shape such as a polygon such as a triangle or a quadrangle, or an ellipse.

Further, in the above example, the display stand main body 11 is rotatably mounted on the base 12, but a support bar is erected on the base 12, and the shelf plates 10, 10 are mounted on the support bar. The shelf plates 10 and 10 'can be directly rotated by holding the''rotatably.

It is desirable that the shelves 10, 10 'be set to rotate in both forward and reverse directions. In addition to being set to freely rotate, intermittent rotation may be set such that the rotation is temporarily stopped at predetermined angles such as 45 ° and 60 °.

The product display stand of the present invention is not limited to the tester product 14, but can be applied to any product display.

[0029]

As described above, the commodity display stand of the present invention
The shelves that display the products are rotatable in the horizontal direction, and the shelves are divided into a plurality of regions in the rotation direction, and in each of the divided regions, the products are displayed via the divided trays. Regardless of the direction from which you reach, you can rotate the shelf to observe the target product in detail or pick it up. In addition, since the split tray is engaged with the shelf plate at two places (engagement of the ridge with the peripheral edge of the shelf plate and engagement of the projecting piece with the engagement hole of the shelf plate), When rotating, or when picking up a product and returning it to its original position,
There is an advantage that the divided tray is stably held without rattling or shifting on the shelf. Moreover, since the annular projection is provided on the upper surface of the split tray so as to fit with the bottom of the product, the product does not shift,
It has the advantage that it is always displayed at the correct position. Also, instead of products being displayed directly on the shelf,
Since the display is performed via the divided trays, the layout can be easily changed by exchanging the positions of the divided trays or changing to a new divided tray while the products are loaded. Further, since related products can be displayed compactly and impressively, the degree of appeal to customers is high.

[Brief description of the drawings]

FIG. 1 is a perspective view showing an embodiment of the present invention.

FIG. 2 is a perspective view of a base used in the embodiment.

FIG. 3 is a perspective view of the display stand main body used in the above embodiment as viewed from below.

FIG. 4 is a view taken in the direction of arrows AA ′ in FIG. 3;

FIG. 5 is a view taken in the direction of arrows BB ′ in FIG. 4;

FIG. 6 is a perspective view of a split tray used in the embodiment.

FIG. 7 is a longitudinal sectional view of the split tray.

FIG. 8 is a perspective view of a tray with a ceiling used in another embodiment of the present invention.

FIG. 9 is an explanatory diagram of an assembling procedure of the other embodiment.

FIG. 10 is a perspective view of the other embodiment.

FIG. 11 is a perspective view showing an example of a display mode of a conventional tester product.

[Explanation of symbols]

 10, 10 'shelf board 11 display stand body 12 base 13, 13' partition board 14 tester product 30 split tray

──────────────────────────────────────────────────続 き Continuation of the front page (56) References JP-A-62-297512 (JP, A) JP-A-54-62696 (JP, U) JP-A-54-65695 (JP, U) 141259 (JP, U) (58) Fields investigated (Int. Cl. ⁶ , DB name) A47F 5/02 A47F 3/14 A47F 7/00

Claims (3)

(57) [Claims] At least one shelf supported rotatably in a horizontal direction is provided on a base, and the shelf is divided into a plurality of regions in a rotation direction, and at least one of the divided regions is provided. In one divided area, a divided tray for displaying products is
A product display stand, the bottom plate of which is removably mounted in a state of being superimposed on the upper surface of the divided area, and on which the products are displayed on the upper surface of the bottom plate of the divided tray, wherein each of the divided parts of the shelf plate is divided. In the region, holes for engaging with the split tray are formed, and the split tray has an edge overlapping the shelf edge of the bottom edge of the bottom plate, and extends outside the shelf edge. A projection for engaging with the peripheral edge of the shelf plate is formed downward on the extension portion, and a projection piece fitted on the bottom surface of the bottom plate with an engagement hole provided on the shelf plate side. And a concave portion is formed on the upper surface of the bottom plate so as to fit with the bottom of the product displayed on the bottom plate. 2. A shelf, which is provided on a base and is rotatably supported in a horizontal direction at least one stage, and the shelf is divided into a plurality of regions in a rotational direction, and at least one of the divided regions is provided. In one divided area, a divided tray for displaying products is
A product display stand, the bottom plate of which is removably mounted in a state of being superimposed on the upper surface of the divided area, and on which the products are displayed on the upper surface of the bottom plate of the divided tray, wherein each of the divided parts of the shelf plate is divided. A hole for engaging with the split tray is formed in the area, and the split tray according to claim 1 and the bottom plate have the same shape as the split tray according to claim 1 and the peripheral edge of the shelf plate as the split tray. Side walls are erected at at least two places of the edge that do not overlap with the portion, and a ceiling plate having the same shape as the tray bottom surface and having an engagement hole with another divided tray is attached via the upper end of the side wall. A tray with a ceiling is provided, and the tray with the ceiling is placed on a shelf board by stacking its bottom plate on the upper surface of the divided area, and the divided tray according to claim 1, wherein the tray with the ceiling is attached to the ceiling plate. On the ceiling plate of the tray Commodity display stand, characterized in that it has been placed on the ceiling with a tray by sleeping. 3. A shelf provided at least one stage supported rotatably in a horizontal direction on a base, and the shelf is divided into a plurality of regions in a rotation direction, and at least two of the divided regions are provided. In each of the divided areas, a divided tray for displaying products is removably placed with its bottom plate superimposed on the upper surface of the divided area, and products are displayed on the upper surface of the bottom plate of the divided tray. Product display stand,
A hole for engaging with the split tray is formed in each of the divided areas of the shelf, and the shape of the bottom plate is the same as that of the split tray according to claim 1 and overlaps with the peripheral edge of the shelf. Side walls are erected at at least two places of the edge which is not to be formed, and a ceiling plate having the same shape as the tray bottom surface and having a hole for engaging with another divided tray is attached via the upper end of the side wall. At least one tray with a ceiling is provided, and the number of divided trays according to claim 1 is greater than that of the tray with a ceiling.
2. The split tray according to claim 1, wherein the bottom plate is placed on the divided region by overlapping the bottom plate on the upper surface of the divided region, and the same number of the divided trays as the trays with the ceiling are attached to the ceiling plate of the tray with the ceiling. The remaining trays of the divided trays according to claim 1 are placed on the upper surface of a divided area where the tray with ceiling is not mounted by being placed on a tray with a ceiling. A merchandise display stand characterized by being placed on a divided area by stacking.