JP3085165B2 - User-adaptive information service providing device - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information service providing system such as a CATV, and in particular, when a service providing entity and a service delivering entity are different, various services are optimized and provided to a user. And a user-adaptive information service providing apparatus.

[0002]

2. Description of the Related Art In recent years, a conventional information service providing system such as a video-on-demand system has not only provided uniform services to all users, but also provided users with an enormous amount of services and information. There are emerging systems that provide services and information that are really needed, and provide services and information according to the user's tastes and situations at the place. In that case, when the user adapts, by using personal information related to the privacy of the user, such as age and annual income, hobbies and other user preference information, very precise user adaptation can be realized, and an excellent system. And can be.

[0003]

In recent years, as network services such as the Internet have become widespread and expanded, the importance of security for user privacy information has been increasing more and more.

[0004] Among them, however, various restrictions are generated as the privacy-related information is protected. In traditional systems, services that use privacy are completely built into the system, so service provision and service delivery must be in the same place, and therefore C
An ATV system cannot be realized.

[0005] In addition, if an attempt is made to adapt a user using privacy information in an external service, the privacy information must be maintained independently for each service.
Not only cannot information be shared between services, but users must also enter such information for each service. Moreover, in such a case, since the information basically flows to the outside, the privacy information may flow to the outside depending on the service.

An object of the present invention is to solve the above-described problems, and to provide a service adapted to a user attribute while keeping the user attribute completely confidential to an external application.

[0007]

According to the present invention, there is provided a user-adaptive information service providing apparatus for providing an electronic information service with at least one or more attributes of a provider to solve the above-mentioned problems. A service providing means for providing in the form of a plurality of information services classified according to, and attribute information related to at least one or more users distinguished for each user, and stored from the user service adapting means. Identifying the destination user by the information from the user attribute holding unit and the user recognizing unit that provides the held user attribute information in response to only the request of the user, and classifying the user by the attribute of the destination from the service providing unit A priority is assigned to the collection of the plurality of information services obtained based on the attribute of the provision destination user extracted from the user attribute holding unit, and information having the highest priority is provided. User service adaptation means for transmitting a service to the display means, display means for displaying the information service from the user service adaptation means, and user recognition for recognizing the user and transmitting information as to which user is the user service adaptation means With means.

[0008]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The invention according to claim 1 of the present invention provides a service for providing an electronic information service in the form of a group of a plurality of information services classified according to at least one or more attributes of a destination. Providing means, and user attribute holding means for holding attribute information relating to at least one or more users distinguished for each user and providing user attribute information held only in response to a request from the user service adaptation means And a group of a plurality of information services classified by the attribute of the destination provided by the service providing unit is specified by the attribute of the destination user extracted from the user attribute holding unit. User service adaptation means for assigning a rating and transmitting the highest priority information service to the display means; Display means for displaying the information service, and has a user recognition means for transmitting one of the information is what the user recognizes the user to the user service adapting means.

In the above arrangement, when the user is recognized by the user recognizing means and sent to the user service adapting means, and then to the service providing means, the service providing means is provided with a plurality of types of attribute-added information. The service is provided to the user service adaptation means. Upon receiving the request, the user service adaptation unit inquires of the user attribute holding unit about the user attribute, and obtains the user attribute from the user attribute holding unit, and determines the attribute added to the service.
The service with the highest priority is transmitted to the display means. The display means displays it, and the service optimal for the user is selected and provided without informing the service providing means of the user attribute.

According to a second aspect of the present invention, in the user-adaptive information service providing apparatus according to the first aspect, the user service adapting means specifies a destination user based on information from the user recognizing means, Of a plurality of information services classified according to the attributes of the destinations of the services provided, the priorities are assigned according to the attributes of the destination users retrieved from the user attribute holding means, and the plurality of services are transmitted to the display means simultaneously with the priority information. The display means
A plurality of services accompanied by the priority information sent from the user service adapting means are displayed using the priority information.

According to the above configuration, the user service adapting means adds priority information to the service and sends the service to the display means instead of providing the service with the highest priority, and the display means is assigned the priority. By displaying the services according to the priorities, a plurality of services are provided with priorities adapted to the user without notifying the service providing means of the user attributes.

According to a third aspect of the present invention, in the user-adaptive information service providing apparatus according to the second aspect, the display of a plurality of services using the priority information provided by the display means is adapted to the user's preference. A user instruction input unit for giving an instruction to perform display control according to the user to the display unit, wherein the display unit changes a display method according to an instruction from the user instruction input unit, and provides a service to the user. In addition to selecting a service requested by the user from a plurality of services by giving instructions to a plurality of services provided by the user instruction input means and having a priority adapted to the user, etc. Can be.

According to a fourth aspect of the present invention, in the user-adaptive information service providing apparatus according to the third aspect, the display control information of the user from the user instruction input means is utilized.
An attribute updating unit for sending an instruction to the user attribute holding unit and updating the user attribute is provided. The user instruction inputting unit is for providing display control information of the user to the attribute updating unit, and sending the user's selection to the display unit. In addition to the attribute updating means, the attribute updating means updates the attribute in real time by updating the user attribute held by the user attribute holding means by using the information, and updates the attribute of the user. / Quickly respond to changes in status.

According to a fifth aspect of the present invention, in the user-adaptive information service providing apparatus according to the fourth aspect, the service providing means provides a service intended for at least one or more users, and the user attribute holding means comprises: , Holding the attributes of a plurality of users, the user service adaptation means, for a service intended for at least one or more users,
For services provided to each user, prioritize services for each user, add identification information of each user and send it to service distribution means, and provide services to multiple users from user service adaptation means. A service distributing means for distributing and distributing to a plurality of users by user identification information added to the service, and providing user display control information from a plurality of user instruction input means to an attribute updating means. Instruction collecting and distributing means, the attribute updating means, based on the display control information of each user, from the user instruction collecting and distributing means, the attribute of the plurality of users held by the user attribute holding means,
An instruction to update is given to the user attribute holding means. The service providing means, the user attribute holding means, and the user service adapting means according to the fourth aspect are made to correspond to a plurality of users. The service distributing means distributes and distributes the service to the plurality of users to the plurality of users by the user identification information, and further displays the display control information of the user from the user instruction inputting means of the plurality of users.
By collecting and sending to the attribute updating means by the user instruction collecting and distributing means, it is possible to deliver a service adapted to a plurality of users,
Moreover, attributes of a plurality of users can be updated.

According to a sixth aspect of the present invention, there is provided the user-adaptive information service providing apparatus according to the fifth aspect, further comprising a common attribute holding unit for holding an attribute common to all users, wherein the user service adapting unit includes a user attribute. User service adaptation means calculates evaluation points by using at least one of the personal information held by the holding means and the attribute common to all users, held by the common attribute holding means. By using not only personal attributes in the user attribute storage means but also common attributes of all users in the common attribute storage means, useful common attributes such as trends in the world and information on services and goods unknown to the user Can be adapted to user service distribution, and even for users with insufficient personal attributes, service adaptation is performed using common attributes, It is possible to make over The adaptation.

According to a seventh aspect of the present invention, in the user-adaptive information service providing apparatus according to the sixth aspect, the common attribute holding means holds various common attributes classified according to general attributes of the user. The service adaptation unit obtains a common attribute classified by the general attribute of the user, which is held by the common attribute holding unit, using the general attribute classification of the user obtained from the personal information held by the user attribute holding unit. And at least one of the personal information held by the user attribute holding unit is used to calculate an evaluation point and assign a priority. Not only does the common attribute holding unit have attributes for all users, User attributes, for example, attributes classified according to age, residence area, etc., and the user service adaptation means uses common attributes that are finely classified together with personal information. In Rukoto, it can be a finer user adaptation.

According to an eighth aspect of the present invention, in the user-adaptive information service providing apparatus according to the seventh aspect, the attribute updating unit is configured to set the user at appropriate intervals based on the personal information held by the user attribute holding unit. The common attribute is recalculated, and the user common attribute held by the common attribute holding unit is updated, and the attribute updating unit updates the attributes of all users held by the user attribute holding unit at appropriate intervals, or Obtaining the attribute group of the user classified by the attribute of a certain user, reconstructing the common attribute of all users or the user classified by the attribute of the certain user, sending the same to the common attribute holding means, and updating the common attribute. Thus, the common attribute can be automatically updated, and the freshness of the common attribute information can be maintained.

According to a ninth aspect of the present invention, in the user-adaptive information service providing apparatus according to the eighth aspect, the service providing means requests a response to the service from a user who provides the service, and a user instruction input means. Sends the response to the user's service to the user instruction collection and distribution means at the same time, and evaluates the openness of security from the response information to the user's service from the user instruction collection and distribution means from the response destination designation information and the like. And a public information censoring means for providing the service providing means in accordance with the result, wherein the service providing means provides a service for requesting a response to the user, and the user instruction inputting means comprises Is also transmitted to the user instruction collection and distribution means at the same time, and the user instruction collection and distribution means receives the response. The information that is determined to be response information to the service is sent to the public information censor based on the type of report, and the public information censor evaluates the security disclosure possibility based on the reply destination designation information, etc., and responds to the result. In this case, the response from the user can be fed back to the service provider while maintaining the security of the user attribute.

According to a tenth aspect of the present invention, in the user-adaptive information service providing apparatus according to the ninth aspect, the public information censor is obtained from the common attribute holding unit in response to a request from the service providing unit. Evaluates the security openness of the common attribute and gives it to the service providing means based on the result. The service providing means requests the common attribute information from the public information inspection means, and the public information inspection means holds the common attribute. By obtaining the common attribute from the means and providing it to the service providing means, it is possible to obtain the common attribute while keeping the personal information private, and the service providing means can be used for marketing and assortment items Or can be changed.

FIG. 1 shows an embodiment of the present invention.
27 will be described with reference to FIG. (Embodiment 1) Hereinafter, a first embodiment of the present invention will be described with reference to the drawings. FIG. 1 shows the first embodiment of the present invention.
3 is a configuration of a user-adaptive information service providing apparatus according to the embodiment. Here, reference numeral 11 denotes a service providing means for providing an information service. In this embodiment, it is assumed that a television broadcast is transmitted as a basic service, and a CM is transmitted in the television broadcast. Reference numeral 12 denotes a user attribute holding unit that holds a user-specific attribute necessary for adapting the information service to the user. In this embodiment, it is assumed that the user attribute holding unit holds the age of the user.

A user 13 selects a service optimal for the user from the services provided by the service providing unit 11 by using the user-specific information held by the user attribute holding unit 12 and provides the user with the information. The provided user service adapting means 14 is a display means for displaying the service provided by the service providing means 11 to the user, and in this embodiment, is a television set with a tuner. 15 is a user service adaptation means 13
Is a user recognizing means for recognizing which user is currently using the service to identify a user to which the service is applied. In the present embodiment, this is an IC card input device, and when a user inputs an IC card, an ID corresponding to the user is returned.

Now, FIG.
Assume that the correspondence table between the user ID and the age shown in (b) is held, and the service providing unit 11 is going to provide six CMs. Also, the six CMs
It is assumed that there is a correspondence between a target age group and a channel number as shown in FIG.

First, it is assumed that the service providing means 11 is transmitting a television broadcast, which is a basic service, to the user service adapting means 13. Next, when the user inserts the user's IC card into the user recognition means 15, the user I
D is sent to the user service adaptation means 13 and the user is recognized, sent to the display means 14 and displayed.

In this case, it is assumed that the user has the user ID 19016. Eventually, when it becomes time to broadcast the CM, the service providing unit 11 transmits the CM along with the CMs of the six channels in FIG.
The target age group information of each CM as in (a) is also sent to the user service adaptation means 13 at the same time. The user service adaptation unit 13 extracts information on the user ID from the user attribute holding unit 12 and determines a channel to be transmitted.

In this case, the age information “22” corresponding to the ID 19016 is taken out, the channel is determined to be “3” from the target age group information sent from the service providing means 11, and sent to the display means 14. In response to this, display means 1
4 displays the CM most suitable for the age of the user.

As described above, since the service providing means 11 and the user service adapting means 13 are completely separated, secret information such as the age of the user is not disclosed to the service providing means 11, and The optimal CM selected using the age information is transmitted to the user.

Further, the service providing means can benefit from user adaptation without holding user-specific information.

In this case, the user's age is used as a keyword for selecting a channel. However, this may use other unique information about the user, for example, gender, residential area, married / unmarried. Further, in this case, the example of adapting the user to the CM transmission has been described. However, the present invention can be applied to various services such as shopping guidance and notification from a local government.

(Embodiment 2) Hereinafter, a second embodiment of the present invention will be described with reference to the drawings. FIG. 3 shows the configuration of a user-adaptive information service providing apparatus according to the second embodiment of the present invention.

Here, reference numeral 21 denotes a service providing means for providing an information service. In this embodiment, it is assumed that an online shopping service is provided. Reference numeral 22 denotes a user attribute holding unit that holds an attribute for each user necessary for adapting the information service to the user. It holds personal basic attribute data of attributes and personal variable attribute data such as a favorite maker and design, and further, clothes size as shown in FIG.

FIG. 10 shows that the gender is male and the age is 24. FIG. 11 shows that, for example, in the case of the manufacturer data, the user evaluations of the manufacturers A, B, and C are 10, 8, and 8, respectively.
As will be described later, this data is updated so as to always indicate the latest state of the user according to information such as a user operation on the service. In addition, the number of samples of the information such as the user operation is represented by “sample number 20”. Is held. This indicates that the evaluation data is created based on the information of the 20 user operations. The design type and size data in FIG. 11 have the same meaning as the maker data.

Reference numeral 23 in FIG.
1 is a user service adaptation unit that evaluates the service provided from No. 1 and assigns priorities to the service distribution unit 241. In the service evaluation, the user-specific information held by the user attribute holding unit 22 and the user classified by various user classifications held by the common attribute holding unit 25 described later are used. The common property information of the set is used.

Reference numeral 241 denotes a service distribution unit that distributes a service adapted to each user by the user service adaptation unit 23 to each user according to the ID of the user ID field of the service information. 242 receives instruction information from the user instruction input unit 282 of each user,
Depending on the value of the message type field of the instruction information,
This is a user instruction collection / distribution unit that distributes and transfers the received information to the attribute update unit 26 or the public information inspection unit 27.

Numeral 25 is a common attribute holding means which holds common characteristics of a set of users classified by various user classifications. In the case of this embodiment, as shown in FIG. Clothing hot selling design classification, hot selling size,
It has a top selling maker. The data in FIG. 12 has the same meaning as the individual variation attribute data shown in FIG. 11. For example, the average evaluation of the user group of the age group of 20s and the male is different for the manufacturers A, B, C, and D respectively. 8,
9, 8, and 5 and the number of samples is 1,000. In this case, it indicates that the data is an average of 1,000 data. The other data is the same as the manufacturer data.

In FIG. 3, reference numeral 26 denotes a user instruction collecting and distributing means 2.
Based on the response from the user obtained from 42, the various user attributes held by the user attribute holding unit 22 are updated in real time. keeping,
Attribute updating means for updating common attributes classified by various user classifications.

Reference numeral 27 denotes a response information of the user from the user instruction collection / distribution unit 242 in response to a request from the service providing unit 21 and a common attribute holding unit 25.
Public information censoring means for transferring common attributes classified by various user classifications to the service providing means 21.
When transferring the above information to the service providing means 21, the public information censoring means 27 checks the security level of the information, and returns only the response information and the common attributes that pass the check.

281 is a service distribution unit 241
Service provided through the Internet or user instruction input means 2
Display means for displaying the user's operation information input by the user to the user. 282 is a display unit 2
It is a user instruction input means for the user to input a reply to the information displayed at 81 and the like. 283
Is a user recognizing means for recognizing which user is currently using the information. The information is sent to the user service adapting means 23 through the user service distributing means 241 to transmit a service or a key for user adaptation. Used for

In the present embodiment, this is an IC card input device, and when a user inputs an IC card, an ID corresponding to the user is returned. 281, 28
2 and 283 are prepared for each user, and a plurality of these sets are provided by the service distribution unit 241 and the user instruction collection and distribution unit 242 as described above.
It is assumed that

First, when the user inserts the user's IC card into the user recognition means 283, the user ID is sent to the user service adaptation means 23 through the service distribution means 241, and the user is recognized. In this case, the user ID is 39
01396. It is assumed that the service providing unit 21 has already sent the service opening menu to the user service adapting unit 23, and the service is started when the user service adapting unit 23 recognizes the user.

In this case, it is assumed that an opening menu of the apparel shopping service as shown in FIG. 4 has been sent. The menu data in FIG. 4 has a general format of the data format sent from the service providing means. The leftmost column such as UID and SID is data indicating the type of the field, and the rightmost column is data indicating the type of the field. Contains the actual data. The number of columns in each field varies with the type of field. It is assumed that all transmitted / received data which will be described later are in this format.

Upon receiving the data in this format, the user service adapting means 23 and the like first look at the leftmost column, determine the type of the field and how many columns this field contains, and Interpret the data by reading the columns.

The data content of FIG. 4 will be specifically described. First, a user ID (UI
D), 3901396 in this case, the service ID as a unique ID of this apparel shopping service
(SID), in this case, 33485529, which includes the title (TI) as the service name presented to the user, and is “online shopping” in this case. Also, list data is included as a menu selection list, and list ID (LID),
In the present case, the name of the list is 20034334455, and the type of the list includes a type field (type), and in this case, "ITEMLIST" indicating a selection item is specified. This type field takes various values according to the type of the list data, and indicates "SERVIC" which is a response to the selection list, which will be described later.
"E REPLY", "MOVIE LIST" indicating a video content list, and "USE" indicating a user's selection result for user-adapted data.
R ADAPTIVE ".

The two fields below the type field in FIG. 4 are fields related to user adaptation.
It contains the number of columns (NOC), which indicates how many columns the data body (CO) field has.
In this example, the ID is 2 because it has the ID and the ITEM NAME described below.

The following is a user adaptation flag (UAF) indicating whether or not a request for user adaptation is made for each column of the data body field. The value of this field is either 0 or
In this case, 00 is set for the ID and ITEM NAME because the service providing unit 21 does not request user adaptation. For the field having the value of 1, the user adaptation described later is executed, and the contents of the list are changed. Subsequent data is the menu list data body.

The list data body starts with a field whose field type is data type (DT), and the value of this field indicates the type of data stored in each column of the data body that follows. Represents. The number of columns in the data type field is specified by the number of columns (NOC) described previously. In this case, since the NOC was 2, the data type field includes two data types. From FIG. 4, the column in which data of the two data types, ID and ITEM NAME, is stored is a column for each data body. It is shown that exists.

Specifically, “1” in the next field “CO” corresponds to the ID, and “T-shirt” corresponds to the ITEM NAME. The field in which the field type is (CO) is the data body, and the number of columns per data body is specified by the NOC described earlier. including.
The number of CO fields is equal to the number of menus.

In the case of FIG. 4, the number is four, the ID is 1, and the ITEM
NAME is "T-shirt" data, ID is 2 and ITE
M NAME is "Pants / Pants" data, ID is 3
Name is “shirt” and ID is 4
There is data whose ITEM NAME is “jacket”. It is assumed that such data has already been sent to the user service adaptation means 23.

In the case of this data, UAF is 00, that is,
Since no user adaptation instruction has been given to any column, the user service adaptation means 23 transfers the received list information to the display means 281 through the service distribution means 241 as it is, for example. It is displayed as shown in FIG. Although the buttons representing the items are shown side by side at this time, the display method is arbitrary depending on the implementation of the display means 281.

When the user looks at this display and selects the “jacket” item by the user instruction input unit 283, the instruction information is expressed, for example, as shown in FIG. 6 and sent to the user instruction collection / distribution unit 242. . In FIG. 6, the UID and SID are the same as in FIG. 4. In this case, the type field is a SERVICE REPLY, that is, a response to the service. In this case, the source is the UID and the destination is the SID. The next LID is also the same as in FIG. 4, and the number “4” of the selected list is stored in the next data body CO field.
Such data is sent to the user instruction collection and distribution means 242.

The user instruction collection / distribution means 242 judges the instruction information sent from the user instruction input means 282, and stores the type field in the user adaptation response data (US
ERATAPTIVE), to update the user attribute information to the latest one according to the user's reaction information,
The data is transferred to the attribute updating means 26, and a response to the service (S
In the case of “ERVICE REPLY”, first, in order to send a reply to the service
Transfer to

In this case, the type field is SER
Since it is a VICE REPLY, the selection information “FIG. 6” is transferred to the public information censor 27 as described above. The public information censor 27 converts the transmitted information from the type field into response information (SERVI) for the service.
CE REPLY), it is determined that transferring to the destination is not a security problem, and this information is transferred to the service providing means 21. The service providing unit 21 receives the selection information “FIG.
By looking at “4” in the field, it is determined that the “jacket” item has been selected from the selection list.

Assume that a jacket lineup as shown in FIG. 7 is prepared. FIG. 7 shows that clothing of a size with a circle is prepared for each design type of each manufacturer. In this lineup, one piece of moving image information is transmitted to a set of a maker and a design type. At this time, the service providing unit 21 transfers the information as shown in FIG. The description of symbols and the like in the figure is the same as that in the case of FIG.

In the case of FIG. 8, the user ID is "39013".
96 ", the service ID is" 22485529 ", the menu title is" jacket catalog ", and the list ID is" 2004453456 ". The data type is “MOVIE LIST”, which indicates that the data includes moving image information. The number of columns is "5" and the designation of user adaptation is "01100", and user adaptation is performed for the second and third columns of the five columns, that is, manufacturer and design. Is shown.

From the data type field, “ID”, “MAKER”, “DESIGN”,
This indicates that there are columns of “SIZE” and “CONTENTS”. Each data is stored in the data body. Here, the meaning of the data in the “SIZE” column is “1” for the existing size and “0” for the non-existent size in order from the left in FIG. ing. "C
The data in the "ONTENTS" column is the main body of the moving image. At the same time, the size table in FIG. 9 is also transferred.

The explanation of symbols and the like in the figure is the same as in the case of FIG. In the case of FIG. 9, the user ID is "39013
96 ", service ID" 22485529 ", menu title" designation of jacket size ", list ID
Is “2004533457”. The data type is “ITEM LIST”, which indicates that the data list is a normal data list that does not include a moving image.

The number of columns is "2" and the designation of user adaptation is "01". Among the two fields,
The second column shows performing user adaptation on size. The data type field indicates that the data body has columns of “ID” and “SIZE”. User service adaptation means 2
3 receives the data from the service providing means 21,
The UAF field of FIG. 8 is examined, and since there is a non-zero column in this case, user adaptation is performed as follows.

First, the user service adaptation unit 23 sends the currently connected user I from the user attribute holding unit 22.
D, that is, 3901396, personal basic attribute data of the fixed attribute of the individual FIG. 10 and personal variation attribute data, which is the evaluation standard of the individual with respect to the maker, design, and size of the clothes used for this service. FIG. 11 is obtained.

Further, from the common attribute holding means 25, a common data diagram 12, which is an evaluation standard obtained by averaging all users with respect to the maker, design, and size of the clothes, is obtained. From these data, it is assumed that the following calculation is performed. From the personal basic attribute data, a layer to which the user belongs, which is used to obtain a common evaluation from the common data, is obtained. At the rate of 5, each evaluation point is summed up and it is 10
Divided by the total evaluation point.

Specifically, for example, in order to calculate a total evaluation point for the maker A, first, an evaluation “10” of the maker A of the personal variation attribute data is obtained. Next, from the personal basic attribute data, the layer to which this user belongs is “20
It is required to be a "male teen", and an evaluation "8" for the maker A of the common data is obtained. And (10 ×
From (10 + 8 × 5) ＝ 10 = 14, comprehensive attribute data “14” for manufacturer A is obtained.

Thereafter, the same calculation is performed to obtain comprehensive attribute data for the maker, design, and size of the clothes shown in FIG. Using these points, the respective evaluations of the set of the maker and the design type in the data of FIG. 8 received from the service providing unit 21 are calculated. The method of calculation differs for each service. In this case, the calculation is performed as follows.

For example, for the data of ID “1”, the total attribute data “14” of the maker “A” and the total attribute data “8” of the design type “type1” are simply summed, and the maker “A” and the design type The evaluation data “22” for the set of “type1” is obtained. The same calculation is performed as shown in FIG. 14, and user adaptation is performed using the calculation.

There are various ways of adapting the user.
In this case, the order of the list is changed in the descending order of the evaluation points in FIG. When executed specifically, the display order of the set of the maker and the design type is as shown in FIG. 15, and using this result, the user service adapting means 23 rearranges the data body (CO) field of the data FIG. As shown in FIG. Since the user adaptation is completed, the data is transferred to the service distribution unit 241.

The user service adapting means 23 performs user adaptation to the data shown in FIG. In the above stage, the evaluation points have already been obtained as shown in FIG.
7, and as a result, the data body (CO) field of FIG. 9 is rearranged, and becomes as shown in FIG.
Since the user adaptation is completed, the data is transferred to the service distribution unit 241.

The service distribution means 241 looks at the UID field of the data sent from the user service adaptation means 23 and transfers it to the display means 281 because the ID is "3901396" in this case.

The display means 281 displays a moving image in accordance with the sent list information of FIG. 16, and interpretation of this data is left to the display means. For example, in this case,
The moving images are displayed in the order of the data body (CO) of the list, and at that time, the title, each data body (C
The information is displayed as shown in FIG. 19 with reference to the maker and design type column of O). Since the order of the moving images reflects the attributes of the individual user and the attributes of many ordinary people by the user service adaptation means 23, it is highly likely that the moving images will be introduced from the product desired by the user.

The user selects a product by the user instruction input means 282 while watching the product introduction. Now, it is assumed that the type A product of Company A is selected by the user instruction input unit 282. Next, the display means 281 displays the size selection information using the previously sent list information of FIG. 16 in accordance with the sent list information of FIG. Specifically, in this case, the title "designation of jacket size" is extracted from the title field (TI) in FIG. 18 and displayed.

Next, "SIZE" of the data body (CO)
Take out the contents of the column in order, in this case M, L, S, L
Data L, SS, and F are obtained. And then, FIG.
From the list information of “SIZ” for type 4 of Company A
The information in the "E" column is extracted, and in this case, "11111"
0 ", and the rightmost column in FIG. 7 is the F size, so it is interpreted that the F size does not exist, and M, L, S, L
L and SS data are displayed in this order. This state is shown in FIG.

It is assumed that the user has selected "M" on this screen by using the user instruction input means 282. From the above selection result, the user instruction input unit 282 generates a data set starting with a service ID (SID) as shown in FIG.

The process of generating the data will be described. The user selects the type A product of Company A in the first selection. At this time, as in the case of generating the data of FIG. Reply "SERVICE RE
PLY "data. This is 1 in the left column of FIG.
In the third data, in this case, the type 4 of the company A is “4” with reference to FIG. 16, so “4” is stored in the selected ID (CO).

Next, the user instruction input means 282 generates a user selection result for the data adapted to the user. Since the second and third columns are specified by the user adaptation flag (UAF) of the data in FIG. 16, the user selection result for each is generated. This is the second and third data in the left column of FIG. 21, and the SID field and LID field are “SERVICE RE
PLY ", but indicates that the type field is a selection result for user adaptation data.
“USER ADAPTIVE” is stored.

Below this, the user-adapted column number (UACN), the type of user-adapted column (UAT),
Then, the value (UA) of the user adaptation column actually selected by the user follows. The data for the second column includes
Column number (UACN) "2" for user adaptation, type (UAT) "MAKER" of user adaptation column, and user adaptation column value (U
A) “Company A” is stored.

The data for the third column includes the column number (UACN) “3” to which the user has adapted, the type of user adaptation column (UAT) “DESIGN”, and the column of the user adaptation column actually selected by the user. Value (U
A) “type4” is stored.

Next, “M” is selected in the size selection, and the data generated for this is shown in FIG.
Is the data in the right column of. The first data in the right column is
The response “SERVICEREPLY” data for the service is the same as the first data in the left column described above. In this case, for the selected size “M”, FIG.
From FIG. 8, since the ID is “3”, “3” is stored in the selected ID (CO). The second data in the right column is
The second column is designated by the user adaptation flag (UAF) of the data in FIG. 18 in the user's selection result for the user-adapted data similar to the second and third data in the left column. Generates user selection results for columns.

Column number (UACN) "2" adapted to the user in the same manner as the second and third data in the left column.
And the type of user adaptation column (UAT) "SIZE",
Then, the value (UA) “M” of the user adaptation column actually selected by the user is stored. The data thus created is sent to the user instruction collection and distribution unit 242.

The user instruction collection / distribution means 242 sets the type field of the transmitted instruction information to “USE”.
R ADAPTIVE ”, only the information related to the user and the user adaptation, specifically, the user ID (UID) and the type of the user adaptation column (UA) in FIG.
T) Retrieve the user-adapted column values (UT) fields that the user has actually selected.

FIG. 22 shows the result, which is sent to the attribute updating means 26. At the same time, the user instruction collection and distribution means 24
2 is a user ID (UID) from the selection information FIG.
And "SERVICE REPLY" information as shown in FIG. 23, and transfer this to the public information inspection means 27. The public information censoring unit 27 looks at the type field (type) and the service ID (SID) field of the transmitted information, and checks the service ID designation “SERVICE R”.
Only the "EPLY" information is transferred to the service of the ID in the service providing means 21.

In this case, since the transmitted data is all “SERVICE REPLY” information specifying the service ID, the data in FIG. 3 is specified in the service ID (SID) field in FIG. Service ID "334855"
29 "only.

Thus, the service providing means 21 obtains the selection information FIG. 23 from the public information censoring means 27, and the service provider can deliver the product based on this. Moreover, since no personal attribute data of the user is sent to the service providing means 21, the user's privacy is protected while effectively introducing only the products likely to be preferred by the user from many items of information, You can receive product orders.

On the other hand, the attribute updating means 26 updates the user attribute information of the designated user ID based on the user adaptation response data data of FIG. 22 sent from the user instruction collecting and distributing means 242. For example, the calculation in this case is performed by giving 10 points to the attribute selected by the user, adding the original data in consideration of the number of samples, and recalculating each evaluation.

Specifically, for example, for the maker preference attribute, the evaluation of company A is set to 10 points, and the calculation is performed from the data of FIG. 11 according to the procedure of FIG. As a result of similar calculations for other attributes, updated personal variation attribute data of FIG. 25 is obtained, and this is registered in the user attribute holding unit 22 as a new user personal variation attribute.

The attribute updating means 26 also sums up the attributes of each user held by the user attribute holding means 22 at an appropriate timing, for example, at a fixed time once a day. Update the held common attribute information. The updating is performed, for example, by simply averaging the evaluations of each user in this case. In addition to the method of updating the evaluation, the algorithm can be changed for each attribute so that an optimal algorithm is applied according to the characteristics of each attribute.

In this way, the service providing means 21 can provide the optimum service to the user, but at the same time, as the live data of the market while maintaining the privacy of the user as follows. Attribute information can be obtained.

The service providing means 21 converts, for example, design type data of women in their twenties into the public information censoring means 2.
7, it is assumed that a request is made in a data format as shown in FIG. 26, a service ID (SID) as an ID of a service that requested data, a user layer specification (UCS) as a specification of a user layer to be extracted, and an extraction attribute (AS) as a specification of an attribute to be extracted. Have a field. The user layer designation field (UCS) has two columns, and stores a user layer classification method and an attribute of the user layer classification method, respectively. In this case, the service ID requesting the data in the service providing means 21
As "33485530", which includes two user layer designations (UCS) for user layer designation,
"Gender designation""FEMAIL" and "age group""20s"
Is specified. Then, "DESIGN" is designated as the attribute (AS) of the data requested to be extracted.

When the data of FIG. 26 is transferred to the public information inspection means 27, the public information inspection means 27 converts the data of FIG. 12 held by the common attribute holding means 25 in accordance with the data designation of FIG. The data is extracted and data as shown in FIG. 27 is generated. The service ID (SID) and user layer designation (UCS) of FIG. 27 are the same as those of the extraction designation data of FIG. 26, and thereafter, each of the number of columns (NOC) of one field of the extraction data and the extraction data It has a data field attribute (DT) that specifies the type of column data, and the data field attribute (DT)
It has the number of columns specified by the number of columns (NOC) of one field.

For example, in this case, since the number of data field attributes (NOC) is “2”, the data field attribute (DT) has two columns, each of which is “DES”.
IGN "and" POINT ". And then,
A field of extracted data (CO), which is the substance of the extracted data, follows. The number of columns is indicated by the number of columns (NOC) of one field, and the type of data stored in the column is indicated by a data field attribute (DT).

For example, as for the first extracted data, the number of columns is two since the number of columns (NOC) of one field of the extracted data is "2", and the data is "DESIGN" in the first column. As data, "TYP
“E1” is stored in the next column, and “3” is stored as “POINT” data.

The public information censor 27 sends the generated data of FIG. 27 to the service provider 21 so that the service provider 21 can obtain the common attribute information. The security is performed by, for example, restricting the narrowing down of attributes of a specific user so that the data cannot be extracted and taken out, for example, only data with a sample number of 100 or more can be taken out.

In the above description, a single user has been described. However, even when there are a plurality of users, the processing is exactly the same, and the data between the users is not mixed.

[0089]

As described above, according to the present invention, it is possible to distribute service contents to a user with an optimum or user-adapted priority while keeping the user's attributes secret from the service provider. In addition, it is possible to respond to a plurality of users, make more appropriate adaptation by using a common attribute, and feed back a response from a user to a service provider while maintaining the security of the user attribute.

[Brief description of the drawings]

FIG. 1 is a block diagram of a user-adaptive information service apparatus according to a first embodiment of the present invention.

FIG. 2A is a diagram of user adaptation condition data transmitted by a service providing unit 11 according to the first embodiment of the present invention. FIG. 2B is a diagram illustrating the user attribute holding unit 12 according to the first embodiment of the present invention. User attribute data diagram

FIG. 3 is a block diagram of a user-adaptive information service device according to a second embodiment of the present invention;

FIG. 4 is a shopping menu data diagram according to the second embodiment of the present invention.

FIG. 5 shows a display unit 28 according to the second embodiment of the present invention.
Shopping menu diagram displayed by 1

FIG. 6 is a shopping menu selection data diagram from a user instruction input unit 283 according to the second embodiment of the present invention.

FIG. 7 is a conceptual diagram showing a lineup of “jacket” product introduction according to the second embodiment of the present invention.

FIG. 8 is a lineup data diagram of a “jacket” product introduction according to the second embodiment of the present invention.

FIG. 9 is a size data diagram of a “jacket” product introduction according to the second embodiment of the present invention.

FIG. 10 is a diagram showing personal basic attribute data according to the second embodiment of the present invention.

FIG. 11 is a personal variation attribute data diagram according to the second embodiment of the present invention.

FIG. 12 is a diagram showing common attribute data according to the second embodiment of the present invention.

FIG. 13 is a comprehensive attribute data diagram calculated from personal basic attribute data, personal variation attribute data, and common attribute data according to the second embodiment of the present invention.

FIG. 14 is an evaluation data diagram for a lineup calculated from comprehensive attribute data according to the second embodiment of the present invention.

FIG. 15 is a conceptual diagram showing a priority order of a lineup determined from evaluation data for the lineup according to the second embodiment of the present invention.

FIG. 16 is a lineup data diagram of “jacket” product introductions sorted according to the lineup priority according to the second embodiment of the present invention.

FIG. 17 is a conceptual diagram showing a priority order of sizes determined from evaluation data for sizes in the second embodiment of the present invention.

FIG. 18 is a size data diagram of “jacket” product introduction sorted according to size priority in the second embodiment of the present invention.

FIG. 19 shows a display unit 2 according to the second embodiment of the present invention.
Display screen image of the lineup data of "Jacket" product introduction by 81

FIG. 20 shows a display unit 2 according to the second embodiment of the present invention.
Screen image of size data for "Jacket" product introduction by 81

FIG. 21 is a user selection information data diagram of “jacket” product introduction according to the second embodiment of the present invention.

FIG. 22 is a diagram of a user adaptive data transferred to an attribute updating unit according to the second embodiment of the present invention;

FIG. 23 is a response data diagram for a service transferred to the public information censoring means 27 according to the second embodiment of the present invention.

FIG. 24 is an explanatory diagram showing a formula for updating maker attribute data in updating user attribute data according to a user selection result according to the second embodiment of the present invention.

FIG. 25 is a diagram illustrating personal variation attribute data after updating user attribute data according to a user selection result in the second embodiment of the present invention.

FIG. 26 is a diagram showing common attribute designation data for extracting common attribute data according to the second embodiment of the present invention.

FIG. 27 is an extracted common attribute data diagram according to the second embodiment of the present invention.

[Explanation of symbols]

 Reference Signs List 11 service providing means 12 user attribute holding means 13 user service adapting means 14 display means 15 user recognizing means 21 service providing means 22 user attribute holding means 23 user service adapting means 25 common attribute holding means 26 attribute updating means 27 public information inspection means 241 Service distribution means 242 User instruction collection / distribution means 281 Display means (user terminal 1) 283 User recognition means (user terminal 1) 282 User instruction input means (user terminal 1) 291 Display means (user terminal 1) 293 User recognition means (user Terminal 1) 292 User instruction input means (User terminal 1)

────────────────────────────────────────────────── ─── Continuation of the front page (56) References JP-A-7-111648 (JP, A) JP-A-7-123398 (JP, A) JP-A-7-115640 (JP, A) JP-A 8- 115367 (JP, A) JP-A-9-65321 (JP, A) JP-A-7-288606 (JP, A) JP-A 8-294112 (JP, A) JP-A-63-204364 (JP, A) JP-A-2-54646 (JP, A) JP-A-7-73243 (JP, A) JP-A-7-200701 (JP, A) (58) Fields investigated (Int. Cl. ⁷ , DB name) H04N 7/10 H04N 7/14-7/173 H04N 7/20-7/22

Claims (10)

(57) [Claims] 1. A service providing means for providing an electronic information service in the form of a group of a plurality of information services classified by at least one attribute of at least one providing destination, and at least one service providing means for each user A user attribute holding unit that holds the attribute information related to the above user and provides the user attribute information held only in response to a request from the user service adapting unit, and specifies a provision destination user based on information from the user recognizing unit. A collection of multiple information services classified by the attribute of the destination provided by the service providing means is prioritized by the attribute of the destination user extracted from the user attribute holding means, and the highest priority information service is displayed. User service adaptation means for transmitting to the means, display means for displaying the information service from the user service adaptation means, A user recognizing means for recognizing the user and transmitting information on which user the user is to the user service adapting means. 2. The user-adaptive information service providing apparatus according to claim 1, wherein the user service adapting means specifies a provision destination user based on information from the user recognizing means,
A group of a plurality of information services classified by the attribute of the provision destination from the service provision means is prioritized by the attribute of the provision destination user extracted from the user attribute holding means, and the plurality of services are simultaneously performed together with the priority information. A user-adaptive information service providing apparatus for transmitting to a display means, wherein the display means displays, using the priority information, a plurality of services accompanied by the priority information sent from the user service adaptation means. . 3. The user-adaptive information service providing apparatus according to claim 2, wherein a display control according to the user's preference is performed for the display of the plurality of services using the priority information provided by the display unit. The user-adaptive information service providing apparatus, further comprising: a user instruction input unit that gives a user a display unit, wherein the display unit changes a display method according to an instruction from the user instruction input unit. 4. The user-adaptive information service providing device according to claim 3, wherein an instruction is sent to a user attribute holding unit by using display control information of the user from a user instruction input unit, and the user attribute is updated. Equipped with attribute updating means,
A user-adaptive information service providing device, wherein the user instruction input means provides display control information of the user to the attribute updating means. 5. The user-adaptive information service providing device according to claim 4, wherein the service providing means provides a service targeted for at least one or more users, and the user attribute holding means stores attributes of the plurality of users. Holding, the user service adapting means assigns service priorities to the services provided to the respective users with respect to the services provided to the at least one user, and identifies the identification information of each user. Service distribution means for distributing the service from the user service adaptation means to the plurality of users to the plurality of users according to the user identification information added to the service. A user instruction collection that provides display control information of the user from the user instruction input means to the attribute updating means. Collecting and distributing means, wherein the attribute updating means updates the attributes of the plurality of users held by the user attribute storing means based on the display control information of each user from the user instruction collecting and distributing means. A user-adaptive information service providing apparatus, wherein an instruction is given to a user attribute holding unit. 6. The user-adaptive information service providing apparatus according to claim 5, further comprising: common attribute holding means for holding an attribute common to all users, wherein the user service adapting means comprises personal information held by the user attribute holding means. A user-adaptive information service providing apparatus characterized in that evaluation points are calculated and prioritized by using at least one of attributes held by a common attribute holding means and held by all users. 7. The user-adaptive information service providing device according to claim 6, wherein the common attribute holding unit holds various common attributes classified by general attributes of the user.
The user service adaptation means uses the general attribute classification of the user obtained from the personal information held by the user attribute holding means to obtain the common attribute classified by the general attribute of the user held by the common attribute holding means. A user-adaptive information service providing apparatus for calculating evaluation points and assigning priorities by using at least one of personal information held by a user attribute holding unit. 8. The user-adaptive information service providing device according to claim 7, wherein the attribute updating means recalculates the user common attribute at appropriate intervals based on the personal information held by the user attribute holding means, A user-adaptive information service providing apparatus for updating a user common attribute held by a common attribute holding unit. 9. The user-adaptive information service providing apparatus according to claim 8, wherein the service providing unit requests a response to the service from the user who provides the service, and the user instruction input unit includes a response to the user's service. At the same time, it transmits to the user instruction collection / distribution means, and evaluates the response information for the user's service from the user instruction collection / distribution means based on the response destination designation information, etc., and evaluates the possibility of security disclosure and according to the result A user-adaptive information service providing apparatus, comprising: a public information censor for providing the service providing means. 10. The user-adaptive information service providing apparatus according to claim 9, wherein said public information censoring means is further responsive to a request from said service providing means, for security of said common attribute obtained from said common attribute holding means. A user-adaptive information service providing apparatus, which evaluates the possibility of disclosure and gives the result to a service providing means according to the result.