JP3294591B2 - Sales relay system that sets prices according to purchase reservations - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales relay system having an electronic shop server for electronic commerce of goods via the Internet and setting a price according to a sales quantity.

[0002]

2. Description of the Related Art Conventionally, at the time of selling products at a store, a store owner or the like of a store generally determines the quantity to be purchased from a manufacturer or a wholesaler based on sales targets and sales forecasts, and also determines the purchased quantity, purchase value, and the like. The price to sell is determined from the expected sales volume. In addition, at stores, it is also attempted to improve the rate of attracting customers near the area where the store is located by indicating the product and the price of the product in a leaflet or the like of a newspaper distributed in a limited area. .

[0003]

However, in the above-mentioned conventional sales at a store, there is a danger of having excess inventory if the actual sales amount does not reach the sales amount predicted by the store. For this reason, the selling price is set in consideration of the danger and further taking into account expenses such as expected advertising expenses in advance. Therefore, it can be said that even in the case of a mass sales form in which the price can be reduced to some extent, the consumer will not purchase unless the price is very attractive. Also, if the sold quantity exceeds the forecast, the product will be sold out,
There is a danger of shortage.

[0004] Furthermore, in sales at stores, it is difficult to anticipate consumers from far away, and there is also a problem that it is difficult to obtain a market outside the area where the store is located.

[0005] The present invention has been made to solve such problems, and enables the sales side to perform planned production and planned purchase, and also enables sales to be performed regardless of the region. In addition, it is an object of the present invention to provide a sales relay system that can stimulate consumers to purchase.

[0006]

A sales relay system according to the present invention, which has been made to solve the above problems, is a system including an electronic shop server 1 for providing an electronic shop for selling goods via the Internet. The electronic shop server 1 includes a totaling unit 4 for totalizing the reserved quantity purchased and reserved by the customer for each product that is electronically traded in the electronic shop within a predetermined period. Storage means 5 for storing a price of sale set so as to be lower as the number increases , and reservation of purchase by the customer
A registration unit 6 for registering an order, wherein the electronic shop
From a terminal connected to the server via the Internet
The price of the sale corresponding to the current booking quantity is the current booking
Can be viewed with the quantity and purchase reservation through the terminal
Sales price is reduced for purchasers in the order of purchase reservation
It is characterized by being performed. In this way, the reservation quantity reserved for purchase for each product that is e-commerce in the electronic shop is totaled by the totaling means 4, and the sales price of each product is set in advance so that the larger the quantity, the lower the sales price. When stored by the means 5, the price is not uniform, and the price decreases as the reservation quantity increases, so that the consumer's willingness to purchase can be stimulated. In addition, since the sales are made by reservation, the side that provides the product, such as a maker, a retail store, and a wholesale store, can perform planned production and planned purchase. Further, since the sales relay system according to the present invention sells goods via the Internet, it is possible to sell goods regardless of the region where the consumer is located.

[0007] The sales relay system according to the present invention comprises:
The set price can be browsed together with the current reservation quantity from a terminal connected to the electronic shop server via the Internet . According to such a system, the consumer can be notified of the current price.For example, in the case where the consumer has already made a reservation purchase, the price is reduced by how much from the time of the reservation purchase. You can know what. In addition, according to such a system, for consumers who have not yet made a reservation purchase, there is an advantage that the price of the current sale can be accurately grasped, and thus the purchase motivation can be increased. Furthermore, according to such a system, there is also an advantage that when the side that provides the product accesses the electronic shop server, the current reservation status can be grasped.

[0008] The sales relay system according to the present invention comprises:
It has a registration unit 6 for registering a customer purchase reservation order.
Customers who have made purchase reservations through the terminal
It is configured such that the selling price is reduced in the order of reservation.
According to such a sales relay system, it is possible to purchase goods at a lower price by making a purchase reservation earlier, so that it is possible to prompt the consumer to make a prompt decision on the purchase.

Further, the sales relay system according to the present invention comprises:
A registration unit 6 for registering a purchase reservation order so that advertisements can be further viewed from the terminal and that a provider of the advertisement gives a return to a predetermined product at a reduction rate reduced in a purchase reservation order. Is preferably provided. According to such a system, it is possible to promptly make a purchase decision to the consumer, because making a purchase reservation earlier gives a higher return rate.

[0010] Further, if information on the advertisement provider is displayed on the product, the consumer who purchased the product at the electronic shop is the provider of the advertisement who gave back to himself / herself. It can be expected that the advertisement effect of the advertisement provider's products and the like can be enhanced.

[0011]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a conceptual explanatory view showing a connection relationship of an electronic shop server according to the present invention, and FIG.
FIG. 3 is a block diagram showing an embodiment of an electronic shop server according to the present invention; FIG. 3 is an example of a product listing page in an electronic shop provided by the electronic shop server according to the present invention; It is another example of the product posting page of the electronic shop provided by the electronic shop server.

The electronic shop server 1 according to the present invention is a server that provides a so-called electronic shop. When a consumer accesses the electronic shop from the terminal 2 via the Internet 3, various types of articles posted on the electronic shop are provided. Commodities can be e-commerce. In this embodiment, the provider of the electronic shop performs an order receiving operation in electronic commerce by receiving a commission from a provider of a product such as a maker or a retail store, and the price of the product is provided to the provider of the product. The payment will be described as an example. In addition, the provider of the electronic shop plays a relay role in selling the product. That is, a product to be e-commerce is determined, the determined product is posted on a product posting page, and the name, address, and telephone of the consumer obtained when the determined product is sold to the consumer. Personal information such as a number and a credit card number is presented to a product provider, a product delivery person, and the like.

As shown in FIG. 2, the electronic shop server 1 totals the number ordered, that is, the reserved number each time an order is placed in electronic shopping, and a totaling means 4 for displaying the total in the electronic shop, and later, There are provided storage means 5 for storing a sale price for the number to be sold, and a registration unit 6 for registering a reservation order of a consumer who has made a purchase reservation at the electronic shop. The tallying unit 4 is a functional unit including a program for performing tallying, and the storage unit 5
The registration unit 6 includes a storage device such as a memory or a hard disk.

The provider of the electronic shop negotiates in advance with the product provider, for example, a maker, a retail store, a wholesaler, etc., on the sales price, sales quantity, and the like, and determines the sales price for the sales quantity of the product. At that time, the minimum and maximum number of sales are determined, and when selling at the electronic shop, the set reservation deadline has passed, and if there is more than the minimum number of reservations, sales will be performed, and If it is less than the number, sales will be canceled. When the number of reservations reaches the maximum number, the reservation is automatically terminated. For example, when 30 or more bags with a list price of 6100 yen are sold up to 30 pieces, 6000 yen if the number of sales is 30 to 40, 5200 yen if 41 to 50, and 4900 if the number of sales is 51 to 60
A circle, 4600 yen for 61 to 70 pieces, 4400 yen for 71 to 80 pieces, 4200 yen for 81 to 90 pieces,
The selling price is determined so that the larger the number sold, the greater the discount amount, such as 4000 yen for 91-100 items. The comparison between the quantity to be sold and the price determined in this way is stored in the storage means 5.

In the negotiations between the electronic shop provider and the product provider, there are roughly three ways to determine the product to be sold: The first is a decision based on the intention of the host of the electronic shop. The second is to include, as content, a questionnaire asking consumers what kind of products they want to purchase on the site provided by the e-shop provider, and to list the top three products that consumers want, for example Is determined as a product to be sold. In addition, the desired purchase price can be added to the questionnaire, and the number of desired purchases and the desired purchase price can be totaled and reflected in the sales price or the like when the electronic shop provider and the product provider negotiate. The third is a case where it is determined based on the will of the product provider (manufacturer, retail store, wholesaler, etc.). This includes, for example, products that the product provider wants to sell in large quantities due to inventory disposal, monitoring of new products, or a significant decrease in sales price relative to production volume,
There is a case where the product is decided to be sold.

The product determined as described above and the selling price based on the sales quantity are posted on the product posting page of the electronic shop. As shown in FIG. 3, the product listing page includes a picture of the product, the product name, the current number of reservations (in FIG. 3, the number of applications), and the current selling price (in FIG. 3, the current price). 11. Post the actual sale price, reservation deadline, and rules on reservation. Also, if you click on the photo,
A detailed description of the product, such as the size, producer, minimum sales quantity, maximum sales quantity, price for the minimum quantity, price for the maximum quantity, etc. The description page is linked.

When an unspecified number of customers (consumers) who have accessed the electronic shop server 1 make a reservation, the electronic shop application page (not shown) indicates that there is a will to purchase. Information necessary for personal authentication, such as an address, a name, a telephone number, a payment method, and a credit card number if the payment method is credit, is input. When the information is input, the number of reservations is counted up by one assuming that the order has been entered. In addition, the current reservation quantity 10
Every time an order is placed, it is counted up by the counting means 4,
The automatically updated value will be posted on the product listing page.
If the number of reservations is equal to or greater than the minimum number, the price is set in advance so as to decrease as the number increases. Based on the price stored in the storage means 5, the price in the current number of reservations is set. Displayed at the selling price of 11.

When a consumer who has reserved a product receives an order (reservation) for the product, the reservation order is registered in the registration unit 6 in the electronic shop server 1. The registration unit 6 stores the name of the consumer who made the reservation and the reservation order in association with each other.
Search is possible from both the reservation order and the consumer's name.

In listing products on the product listing page of the electronic shop, it is preferable to arrange items of different genres, for example, televisions, personal computers, automobiles, and the like in a list format. In this way, by arranging products of different genres in a row, consumers can naturally see products of other genres, which can motivate consumers to purchase. In addition, products can be classified by genre, but in that case, there is an advantage that it is easy to search for products.

If the minimum number of orders is placed in the electronic shop at the time the reservation deadline has passed, the sale is completed, and the price stored in advance in the storage means 5 and set so as to become lower as the number of items increases, becomes lower. Is ultimately determined as the selling price. When the sale is completed, the product is delivered to the consumer who made the purchase reservation in the following procedure. First, personal information such as the name, address, telephone number, and credit card number of the person who made the purchase reservation is stored in the electronic shop server 1.
Is sent to a delivery company or a product provider via a predetermined means such as online. Next, the delivery company entrusted by the product provider goes to pick up the reserved number of products from the product provider such as the manufacturer, and delivers the product to the person who made the purchase reservation based on the personal information. Do. It should be noted that the provider of the product invoices the person who made the purchase (the person who made the purchase reservation) the price that was finally determined after the expiration of the reservation period (payment by credit card at the time of purchase reservation) If you select, the credit company will charge you.) Further, after the reservation expiration date has passed and the price of the product is finally determined, the sales price is further reduced and sold in the order of reservation registered in the registration unit 6. In other words, the earlier the reservation order, the lower the price.

As described above, the product provider such as a maker or a wholesaler can grasp the reservation status or perform the production after the expiration of the reservation deadline, so that planned production and purchase can be performed. Therefore, there is no need to produce or purchase extra products, and it is possible to expect a small loss,
The selling price can be set low. Therefore, the consumer can purchase the product at low cost. Furthermore, since the merchandise is sold using the Internet, merchandise providers such as manufacturers and wholesalers can sell the merchandise to a wide range of consumers, rather than selling them at stores. In addition, the more the number of reservations, the lower the selling price, and the final selling price is determined at the stage when the reservation period has passed, so the consumer can use the price at the time of ordering when the reservation period has passed. It may be possible to purchase at a lower price.

Further, since a price set in advance corresponding to the number of reservations is posted on a product posting page together with the current number of reservations from a terminal connected to the electronic shop server via the Internet, the terminal can be browsed. For example, when the consumer has already made a reservation purchase, it is possible to know how much the price has been reduced since the time of the reservation purchase. On the other hand, for a consumer who has not yet made a reservation purchase, the current price of the sale can be accurately grasped, and thus the purchase motivation can be increased. In addition, when the merchandise provider accesses the electronic shop server, there is an advantage that the current reservation status can be grasped.

Further, even if the reservation expiration date has passed and the final price has been determined, if the price is set to be further reduced in the early order of the reservation, the consumer is promptly decided on the purchase. be able to.

Further, when clicked, a banner advertisement linked to a homepage of a company or the like related to the product (FIG. 3)
), And an advertisement 12 displayed in an arbitrary format, such as an advertisement describing a company name or a product name, can be posted on the product posting page of the electronic shop. As described above, the advertisement fee is paid from the company that publishes the advertisement to the company that owns the electronic shop (that is, the company that provides the electronic shop), and a part of the advertisement fee is returned to the consumer. The return rate differs depending on the order of reservation, and is set, for example, such that the earlier the order of reservation, the higher the return rate. The reservation order is registered in the registration unit 6 as described above, and the return rate increases in accordance with the reservation order registered in the registration unit 6.

As a method of returning the advertisement fee, for example, cash, vouchers, goods, services (for example, in the case of travel, fruit service at a hotel, breakfast service, etc.) may be returned alone. Alternatively, for example, a combination of cash and goods may be used. In this way, by placing an advertisement on an electronic shop site, particularly on a product listing page, the company that places the advertisement can obtain an advertising effect for all viewers of the site. In addition, consumers receive a part of the advertising fee, so if they receive cash or cash vouchers, for example, they will get the product at a lower price than the final price. You can enter. In addition, when goods or services are returned, there is an advantage that some benefits such as goods and services can be obtained. Further, if the return rate is set to increase as the reservation order is earlier, it is possible to prompt the consumer to make a prompt decision on purchase. In other words, if there is a willingness to purchase, the earlier the order is, the more benefits are obtained to the consumer. Therefore, if there is a willingness to purchase, the consumer tries to make a reservation earlier.

On the other hand, the company that publishes the advertisement, in return for making some kind of return to the consumer as described above,
The consumer's personal information can be obtained from the electronic shop server. As a result, a pamphlet can be sent to the consumers of the certain purchasing demographics that are suitable for the target demographics of the company and the information on the products of the company can be transmitted to the consumers. It is also possible to obtain information from consumers, for example, by having them answer a questionnaire. Furthermore, a company name, a representative product name of the company, or the like may be stamped on a product purchased at the electronic shop or a sticker stating the same may be attached. By displaying the company name or the representative product name of the company on the product in this way, for the company placing the advertisement,
This has the advantage that the company can make its own advertising for anyone who views the products purchased at the electronic shop. In addition, it is possible for the consumer to recognize that the provider of the advertisement is the provider of the advertisement, and thus it is expected that the advertisement effect of the advertisement provider on the product and the like is enhanced.

In the above-described embodiment, an example in which an article is sold as a product has been described.
The concept is not limited to articles but also includes services such as travel. If the product according to the present invention is a trip,
The product provider is a travel agency or the like. According to the present embodiment, as shown in FIG. 4, for example, as shown in FIG. 4, the total number of applicants (that is, the number of reservations in the case of goods, for which the application for either departure or arrival has been made) is made. Yes) The fee is set according to 10. In addition, a reservation expiration date 13, a minimum number and a maximum number of persons for each departure date, a table 14 of the current number of reservations for each departure date, and an advertisement 12 of a company or the like are displayed on a product posting page of the electronic shop.

The departure date, arrival date, destination, and the like can be freely set by the consumer within the set period, and the setting of the departure date can be changed by himself. be able to. With this configuration, even when it is considered that the number of departures is less than the expected number of departures, the consumer can change to the day on which the estimated number of departures is achieved or is considered to be achievable. . Further, according to the present embodiment, a change in the number of persons for each departure date due to a change in an application, a departure date, or the like is automatically totaled by the totaling means when the input to the application page is completed, and the display is updated. In other words, in the past, consumers could directly access the product listing page, such as changing the departure date and checking the number of departures, etc. Can be done with Therefore, a flexible travel reservation can be made without being restricted by the business hours of the travel agency.

Further, if an electronic shop site is configured so that information on the applicant, such as the sex, hometown, hobbies, etc. of the consumer who made the reservation of the application can be browsed, the consumer can talk with himself / herself. This is preferable in that it is possible to set one's own departure date on a departure date when there are likely matches or when there are people with common interests.

Further, not only for trips whose departure date is set two to three months from the present time but relatively close to the present time, but also for trips more than six months later, the departure date, arrival date, destination, etc. If you configure the e-shop site so that consumers can register, you can quickly grasp trends such as destinations, departure dates, arrival dates, and the number of nights stayed by consumers. It is possible to make an early contract with transportation facilities such as accommodation facilities and airlines, and further reduce the price.

Also in the case of making a travel reservation as in the present embodiment, the fee varies according to the total number of reservations who have made an application for departure or arrival within a preset period. There is also pleasure to travel cheaper. Since a travel company uses hotels, airlines, and the like for a predetermined period of time, there is an advantage that hotels and the like can be discounted by contracting for a long period of time, such as one month or six months. .

In each of the above embodiments, the case where the goods and the like are indicated by the number and the number of persons is exemplified. For example, the sales relay system according to the present invention is used even when the goods are sold in units such as grams. It is possible.

[0033]

According to the sales relay system according to the present invention, it is possible to increase the consumer's willingness to purchase and to make a systematic purchase of goods to the electronic shop. Therefore, the selling price of the product can be reduced.

[Brief description of the drawings]

FIG. 1 is a conceptual explanatory diagram showing a connection relationship of an electronic shop server according to the present invention.

FIG. 2 is a block diagram showing an embodiment of an electronic shop server according to the present invention.

FIG. 3 is an example of a product posting page of an electronic shop.

FIG. 4 is another example of a product posting page of the electronic shop.

[Explanation of symbols]

 1 Electronic shop server 2 Terminal 3 Internet

Continued on the front page (56) References Volumebuy, Inc. -Joint purchase, Overview of 2000 electronic commerce, Japan, Advanced Management Co., Ltd., May 12, 2000, Vol. 2, pages 54-56 (58) Fields investigated (Int. Cl. ⁷ , DB name) G06F 17/60 JICST file (JOIS)

Claims (3)

(57) [Claims] 1. A system comprising an electronic shop server that provides an electronic shop for selling goods via the Internet, wherein the electronic shop server is provided for each product that is electronically traded in the electronic shop within a predetermined period. a collecting unit that aggregates the reservation quantity is purchasing reserved from the customer, in each of products, storage means for storing the price of sales that are configured to advance its quantity becomes the more lower reservation order of the customer purchasing And a registration unit for registering the electronic shop server via the Internet.
The price of the sales corresponding to the current reserved quantity
The status can be viewed together with the current reservation quantity , and the purchase
A sales relay system characterized in that sales prices are reduced in the order of reservation . 2. The terminal can further browse advertisements, and
A reservation for purchase of a predetermined product from the advertisement provider.
It is characterized in that the reduction is performed at a reduction rate that is reduced in order.
The sales relay system according to claim 1 . 3. The merchandise includes information on a provider of the advertisement.
3. The information according to claim 2, wherein
On-board sales relay system.