JP3403658B2 - Tester goods display stand - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a tester product display stand used for displaying tester products relating to cosmetics in stores.

[0002]

2. Description of the Related Art Conventionally, face-to-face sales have been the main focus of cosmetics sales, and the cosmetics tester product (hereinafter simply referred to as “tester product”) that the customer himself applies to the skin and tries is usually in or near the counter. It is stored in the case installed in the store, and the salesperson takes it out to let the customer give it a try if necessary.

Recently, however, the number of self-contained stores has increased, as the customer's desire to select and purchase cosmetics has increased irrespective of such face-to-face sales. Therefore, it has become an important issue to display the tester products so that the customer can test them by hand, stand out in the store, and easily test them. In particular, the new series of tester products are required to be displayed as a group in a store so as to sufficiently attract the customer's attention.

[0004]

However, no excellent display stand for a tester product has been proposed so far, and the tester product is displayed side by side as it is on a counter or a central table, or a large-sized display stand. It is often displayed on a platform display stand side by side with products for sale. As described above, in the display mode in which the tester products are arranged as they are, when the tester products have a large number of points, not only the display efficiency is poor in a certain space, but also a distracting impression is given and the purchase will not be promoted.

Also, foundations, lipsticks, cheeks,
Make-up cosmetics such as eyebrow and eye color are difficult to understand the actual atmosphere unless you actually apply them to the skin and check the impression that they are combined with each other. It is not easy to judge compatibility and select a cosmetic material of a specific color. Therefore, many customers look at the explanation of the separately prepared information sheet to check the color compatibility of each makeup cosmetic and ask the clerk to avoid color mismatch between cosmetics. However, for customers who do not have enough time or who want to choose cosmetics completely on their own, it is possible to grasp the color compatibility of each makeup cosmetic at a glance without spending these troubles. There is a strong demand for display formats for various testers.

The present invention has been made in view of such circumstances, and it is possible to display tester products impressively,
Moreover, the purpose is to provide an excellent display stand for tester products, which is set so that the compatibility of colors with each other can be seen at a glance just by looking at the display.

[0007]

In order to achieve the above object, the present invention is a tester product display stand for displaying a tester product relating to cosmetics, wherein a plurality of recesses for holding the tester product are provided on the upper surface. The formed base display stand and the sub display stand in which a large number of recesses for holding tester products are also formed,
By engaging the engaging portion provided on the back side of the base display stand and the engaged portion provided on the front side of the sub display stand, the detachable connection is achieved. In addition, the display surface of the base display stand and the display surface of the sub display stand are each divided into a plurality of areas in the left-right direction, and each of the divided areas of the base display stand display surface has a tester product for a predetermined type of cosmetics. , The cosmetics are displayed according to the color system, and in each divided area of the sub display stand display surface, the tester products related to the type of cosmetics different from the type of the tester products displayed on the base display stand are It is designed to be displayed according to the color system, and it is preferable that the base display stand and the sub display stand are connected and held in the vertical direction of the base display stand and the sub display stand, and are preferably used in combination. The tester It is a first aspect of the tester product display stand, characterized in that is adapted to line up.

In addition, among the above tester display stands,
In particular, the second gist is that the legs for installing the sub display stand in a tilted posture are attached to the back surface of the sub display stand in such a manner that it can be tilted up and down.

[0009]

BEST MODE FOR CARRYING OUT THE INVENTION Next, embodiments of the present invention will be described.

FIG. 1 shows an embodiment in which the present invention is applied to the display of a series of makeup cosmetic tester products.

As shown in FIG. 1, this tester product display stand has a gently inclined first display surface 1 and an inclined surface at a slightly larger angle than the first display surface 1 extended to the back side thereof. It is composed of a base display stand 3 having a second display surface 2, a sub display stand 4, and an advertising panel 5. 3
Reference characters a are columns that hang down from the four corners on the back side of the base display stand 3.

The first display surface 1 of the base display stand 3 is
The front half is divided into two areas, left and right, and the shallow dish-shaped cheek testers 6 and 7 are fitted into the recesses (hidden and invisible) provided in the display surface 1 in the respective areas. In the state, it is displayed side by side in two stages, the front side and the back side. The cheek tester 6 in the left side area is pinkish and the cheek tester 7 in the right side area is ocher. Further, 8 and 9 are seals for explaining the actual product of the cheek cosmetic, which are attached to the display surface 1.

The rear half of the first display surface 1 is divided into four parts in the left-right direction, and two kinds of eye color testers (shallow dish) of different colors are provided in each divided area.
10a to 10d are fitted in a concave portion (hidden and invisible) provided on the display surface 1 and are displayed side by side in two stages of the front side and the back side. In addition, in the two columns on the left side,
The total of four types of eye color testers 10a and 10b are of colors suitable for use in combination with the pink cheek tester 6 on the front side. In addition, a total of four types of eye color testers 10c, 10 in the right two columns.
d is a color suitable for use in combination with the ocher-based cheek tester 7 on the front side.

The second display surface 2 of the base display stand 3 is divided into three parts in the left-right direction, and is a pinkish first display surface on the front side of the divided area on the left side. 1
The cheek tester 11 of a color different from that of the cheek tester 6 displayed in FIG. 2 is displayed in a state of being fitted in a recess (hidden and invisible) provided in the display surface 2. Further, on the front side of the divided area on the right side, a cheek tester 13 of an ocher system and having a different color from the cheek tester 7 displayed on the first display surface 1 is similarly displayed. There is. Furthermore, a cheek tester 12 of a pink ocher system, which is between the pink system and the ocher system, is similarly displayed on the front side of the middle divided area. The eye color testers 10b and 10c arranged in the two central rows of the first display surface 1 are also suitable colors when combined with the pink ocher type cheek tester 12.

Then, on the back side (upper side) of the cheek testers 11 to 13, the respective cheek testers 11 to 1 are provided.
Two types of eye color testers 14a to 14c, which are preferably used in combination with No. 3, are displayed side by side in two rows.

On the other hand, the sub display stand 4 has a display surface 15 which is inclined at a larger angle than the second display surface 2 of the base display stand 3, and the display surface 15 extends in the left-right direction. It is divided into three parts. And, in the divided area on the left side, there are 6 lipstick testers 1 with 2 left and right and 3 upper and lower tiers
6 (only two in front of the figure are shown) are displayed with their lower parts fitted in the stepped recesses 20 provided in the display surface 15 (see FIG. 3). All of the six lipstick testers 16 are of a color that is suitable to be combined with the cheek tester 11 and the eye color tester 14a on the display surface 2 of the base display stand 3 under the six lipstick testers 16.

Further, in the central divided area of the display surface 15, a total of 12 lipstick testers 1 including three left and right and four steps up and down.
7 (only three in the front are shown in the figure) are similarly displayed. Each of the 12 lipstick testers 17 has a color suitable for combination with the cheek tester 12 and the eye color tester 14b on the side of the base display stand 3 therebelow. Note that, of these, the three lipstick testers 17 displayed in the recessed row 20 on the uppermost tier, which are slightly apart from each other, are of a color slightly deviating from the color system of the other lipstick testers 17.

Further, in the divided area on the right side of the display surface 15, a total of 6 lipstick testers 18 including two left and right and three upper and lower tiers (only two front lipsticks are shown in the figure).
But is also displayed. These 6 lipstick testers 1
8 is a color suitable for combination with the cheek tester 13 and the eye color tester 14c on the base display stand 3 side therebelow.

As shown in FIG. 3, each of the lipstick testers 16 to 18 has a color sample 51 attached to an upper portion of a substantially rectangular tubular holding body 50, and is fitted and held inside the holding body 50. The actual lipstick is fed downward from the lower end opening of the cartridge 52.

Further, on the display surface 15 (returning to FIG. 1) of the sub display stand 4, reference numerals 21 to 23 describe the system of each color of the lipstick testers 16 to 18 which are put together in the respective divided areas, as a high-level concept. On the sticker, for example, the sticker 22 in the middle is displayed as "... with a pink mouth that is not too sweet ...".

The sub display stand 4 is, as shown in FIG.
It can be removed from the base display stand 3. That is, the front end portion of the sub display stand 4 is provided with an engagement protrusion 24 having a substantially L-shaped cross section that projects from the lower side to the front side, and the back end of the second display surface 2 of the base display stand 3 is provided. Figure 3 on the side
As shown in FIG. 5, an engaging groove 24a for inserting and retaining the engaging projection 24 is formed. Therefore, by engaging the both 24, 24a, the sub display stand 4 can be detachably connected and held to the base display stand 3.

On the back surface of the sub display stand 4, legs 25 formed by bending a stainless steel rod having a diameter of 5 mm into a substantially U-shape are attached so as to be able to move up and down.
As shown in, by raising the legs 25 in a state in which the sub display stand 4 is removed from the base display stand 3, the sub display stand 4 can be placed on a table or the like in an inclined posture. Has become. When the sub display stand 4 is connected to and held by the base display stand 3, the legs 25 can be tilted along the back surface of the sub display stand 4. In addition, in FIG. 4, the stepped recesses 20 and the like for holding the lipstick tester, which project on the back surface of the sub display stand 4, are not shown.

An advertising panel 5 is attached to the rear end of the sub display stand 4 (returning to FIG. 1). The advertisement panel 5 displays a photograph 26 of a product related to the tester product displayed on the tester product display stand, a catch phrase, a photograph of a character talent, and the like.
The sub display stand 4 is detachable so that it can be replaced with an appropriate advertising panel according to the contents of the display.

That is, at the bottom of the advertisement panel 5,
As shown in FIG. 2, a protrusion 27 for engagement is extended, and the protrusion 27 is inserted into an elongated concave portion 28 formed in the display surface 15 of the sub display stand 4 and held. Has become. A second elongated concave portion 28 'is formed on the display surface 15 at a position lower than the position of the elongated concave portion 28, and the advertisement panel 5 is formed in the second elongated concave portion 28'.
By inserting and holding, the display of the sub display stand 4 can be gathered more compactly (see FIG. 3).

According to the above tester display stand, as shown in FIG. 1, the cheek testers 6, 7, 11 to 13 and the eye color testers 10a to 10a to 10c are connected with the base display stand 3 and the sub display stand 4 connected to each other. 10d, 14a to 14c and the lipstick testers 16 to 18 can be displayed together. Alternatively, the base display stand 3 and the sub display stand 4 may be separated to separately display the lipstick testers 16 to 18 and the other cheek testers 6 and the like. Therefore, a suitable display form can be appropriately selected according to various conditions such as balance with other display items in the store, display space, and customer needs. Moreover, the above base display stand 3
Also, each of the display surfaces 1, 2, 15 of the sub display stand 4 is divided into a plurality of areas in the left-right direction, and the color system of the tester products displayed in each of the divided areas has the left side,
The right ones and the middle ones are arranged so as to be a suitable combination. Therefore, the customer can immediately know that the left tester products on the left side of each divided area of the tester product display stand have a good color compatibility with each other. In particular, when the base display stand 3 and the sub display stand 4 are connected to each other and used, as shown in FIG. 1, tester products having good compatibility are arranged in the vertical direction, so that it is possible to select a more preferable color. It will be easier.

In the above example, the base display stand 3 having the first display surface 1 and the second display surface 2 is used, but it is not always necessary to have such a structure. An appropriate configuration can be adopted according to the type and number of tester products to be displayed, such as one having only one display surface or one having three or more display surfaces.

Further, in the above example, the base display stand 3 and the sub display stand 4 are connected to each other by the engaging groove 24a provided on the base display stand 3 side and the engaging projection line provided on the sub display stand 4 side. 24
However, the connecting means is not limited to the above-mentioned structure, and any structure may be used as long as it is detachable.

Further, the legs 2 provided on the back surface of the sub display stand 4
The number 5 is not limited to the above example, and may have an appropriate configuration. However, it is preferable that the sub display stand 4 is tilted up and down because the back surface of the sub display stand 4 is neat when the sub display stand 4 is connected to the base display stand 3.

The advertising panel 5 attached to the back side of the sub display stand 4 may be detachable or fixed integrally with the sub display stand 4 as in the above example. Absent. However, as described above, the structure in which the advertisement contents are detachably attached is preferable because the advertisement contents can be easily exchanged at any time.

The base display stand 3 and the sub display stand 4 are also provided.
The types, the number of displayed items, the arrangement, etc. of the tester items to be displayed in the above are not limited to the above examples, and can be set appropriately. However, be sure to divide the display surface into a plurality of areas in the left-right direction, arrange the colors systematically for each divided area, and make sure that the base display stand 3 and the sub display stand 4 have different colors on the same side. The combination must be suitable. Note that the number of divisions of each display surface 1 and the like does not necessarily have to be the same number, and as in the above example, it is divided into two, three, four,
Alternatively, more divisions can be performed and combined.

[0031]

As described above, in the tester product display stand of the present invention, various tester products can be displayed together in a group with the base display stand and the sub display stand connected. Further, the base display stand and the sub display stand can be separated and separately displayed for each type of tester product or for each combination of several tester products.
Therefore, a suitable display form can be appropriately selected according to various conditions such as balance with other display items in the store, display space, and customer needs. Moreover, each of the display surfaces of the base display stand and the sub display stand is divided into a plurality of areas in the left-right direction, and the tester products are arranged in each divided area according to the color system of the cosmetic, and the left-right direction is arranged. Those having the same positional relationship are arranged so as to form a suitable combination having good color compatibility. Therefore, the customer is
If you are on the left side, you can immediately know that the tester items on the left side have a good color compatibility with each other, and at the store,
You don't have to read the information sheet or ask the clerk about the color combination. In particular, when the base display stand and the sub display stand are connected to each other, the tester products having good compatibility are lined up in the vertical direction, so that there is an advantage that it is easier to select a preferable color.

[Brief description of drawings]

FIG. 1 is a perspective view showing an embodiment of the present invention.

FIG. 2 is an exploded perspective view of the above embodiment.

FIG. 3 is a partial vertical cross-sectional view of FIG.

FIG. 4 is a perspective view showing a back surface of the sub display stand according to the embodiment.

[Explanation of symbols]

1,2,15 display surface 3 base display stand 4 sub display stands 6,7,11-13 Cheek Tester 10a-10d, 14a-14c Eye color tester 16-18 lipstick tester 20 stepped recess

Claims (2)

(57) [Claims] 1. A tester product display stand for displaying a tester product relating to cosmetics, comprising: a base display stand having a large number of recesses for holding the tester product formed on the upper surface; and a recess for holding the tester product. With a large number of sub display stands,
By engaging the engaging portion provided on the back side of the base display stand and the engaged portion provided on the front side of the sub display stand, the detachable connection is achieved. In addition, the display surface of the base display stand and the display surface of the sub display stand are each divided into a plurality of areas in the left-right direction, and a tester product related to a predetermined type of cosmetic is provided in each divided area of the base display stand. , The cosmetics are displayed according to the color system, and in each divided area of the sub display stand display surface, the tester products related to the type of cosmetics different from the type of the tester products displayed on the base display stand are It is designed to be displayed according to the color system, and it is preferable that the base display stand and the sub display stand are connected and held in the vertical direction of the base display stand and the sub display stand, and are preferably used in combination. The tester Tester product display stand, characterized in that it is adapted to line up. 2. The tester product display stand according to claim 1, wherein legs for installing the sub display stand in a tilted posture are attached to the back surface of the sub display stand so as to be able to tilt up and down.