JP3442148B2 - Color printed matter and method for producing the same - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a color printed matter having an optical reading section which can be read by an optical reading apparatus such as OCR and OMR, and a method for producing the same, and more particularly to an optical reading section and an optical reading section by a series of process printing. The color printing section is printed at the same time.

[0002]

2. Description of the Related Art Conventionally, color printing has been performed by various methods. As one of them, mixing yellow and magenta results in red, mixing yellow with cyan results in green, and mixing magenta with cyan results in bluish violet. Furthermore, by using subtractive color mixture, which becomes black that mixes yellow, magenta, and cyan, it tries to express all colors by repeatedly applying four colors of inks of yellow ink, magenta ink, cyan ink, and black ink. Process printing is known. With this process printing, beautiful color printing can be performed, but since it is necessary to prepare plates for each ink, when process printing on one side of the paper, 4 plates, when process printing on both sides Requires 8 editions.

On the other hand, in recent years, mail-order sales and catalog sales have become popular, and a printed matter having a color print portion for printing a product and a form portion for making a purchase application for the product is required. In order to improve work efficiency, it is general that the form portion is provided with an optical reading unit for an optical reading device, for example, an OCR.
In the printing of the optical reading unit for use in the printer, as the OCR ink, a readable lead color ink and a dropout color ink that can be visually identified but cannot be read by a scanner are used. The dropout color ink is used for printing on the optical reading part such as the character entry frame, and adjusts the density and
-Reflectance value expressed by print reflectance / paper reflectance (hereinafter P
The CS value) is read by the OCR tester to manage the density adjustment.

[0004]

However, in the case of process printing, since the natural color tone is reproduced by using the four color-separated plates, the balance of the volume of each color is naturally determined. However, it was impossible to use the process ink as a dropout color ink for an optical reading section for OCR by controlling the density. Therefore, in the case of printing with process ink and OCR ink, it is necessary to use different plates according to the function of the ink.
Plates for dropout color inks are required, 5 plates are required for single-sided color printing, and at least 9 plates are required for double-sided color printing. However, there was an inconvenience that it became complicated.

As a result of earnest research, the inventor of the present invention has completed the present invention based on the finding that if the PCS value of the dropout color ink exceeds 0.15, the reading of the written characters will be hindered. An object of the present invention is to provide a color printed matter having an optical reading unit that can be read by an optical reading device and a method for producing the same, which is printed in the same manner as a normal process printing without providing a plate dedicated to dropout color ink. To do.

[0006]

In order to achieve the above-mentioned object, the present invention provides a yellow system, a magenta system, a cyan system,
A color printed matter which is process-printed with four process inks of black type, wherein the PCS value in the wavelength range scanned by an optical reading device such as OCR or OMR is 0.15 or less.
Yellow, magenta, and sheer used in process printing
It is a color printed matter characterized by having an optical reading section printed with at least one process ink of a color ink system .

The method for producing this color printed matter is such that the above-mentioned yellow is used in the process printing with the process ink of four colors of yellow, magenta, cyan and black.
PCS value of 0.15 or less in the wavelength range scanned by an optical reading device such as OCR or OMR for at least one color ink among the process inks of magenta, magenta and cyan , and color printing with this process ink By printing a part of the portion and the optical reading portion, a color print having the optical reading portion is created by a series of process printing.

The process ink having a PCS value of 0.15 or less is preferably magenta ink to which red or yellow ink or pigment is added. In this case, an optical reader such as OCR or OMR can be used. The wavelength range scanned is from 600 nm to 900 nm, especially 660 nm.
And around 740 nm.

[0009]

By performing process printing using a process ink having a PCS value of 0.15 or less in a wavelength range scanned by an optical reading device such as OCR or OMR, the process ink has a property as a dropout color ink. Also, the optical reading unit can be printed in the process printing process. In particular, magenta ink with red-based or yellow-based ink or pigment causes almost no hue change, so a series of process printing can be performed without impairing the reproduction of color printing by four-color separation in process printing. It is suitable for printing an optical reading unit in a process.

[0010]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention applied to a product catalog with an application form will be described in detail below with reference to the accompanying drawings. Here, FIG. 1 is a schematic plan view of a product catalog with an application form, FIG. 2 is a rear view of the same, and FIG. 3 is a wavelength and P of a magenta ink used and a conventional magenta ink.
It is a schematic explanatory drawing which shows the relationship with CS value.

As shown in FIGS. 1 and 2, the product catalog 1 with an application form is divided into a catalog 3 and an application form 4 with the perforation 2 for folding and cutting as a boundary, and the application form 4 is used as an application postcard. To be done. FIG. 1 shows an inner surface side when folded at the perforation / cutting perforation 2, and on the inner surface side of the catalog 3, a product name and a product photograph are printed under a caption 5 "product catalog". Product display columns 6a, 6b
Are provided, and color display columns 7a and 7b, size display columns 8a and 8b, and price display column 9 are provided for each of the product display columns 6a and 6b.
a and 9b are provided. Also, the product display column 6b
Below is a color code display section 10 for selecting and specifying a color with a two-digit code number, a payment method code display section 11 for selecting and specifying a payment method with a two-digit code number, and when a card is specified for the payment method. A card type code display section 12 for selecting and specifying a card to be used with a two-digit code number is provided. In this catalog 3, the product photos are in color,
The ground portion and the other ground portions of each of the entry fields 7a, 8a, 9a, 7b, 8b, 9b are of different colors, and the character portion is black, which are color-printed by process printing.

Similarly, as shown in FIG. 1, on the inner side of the application form 4, an application date entry field 14 is provided at the lower right of the title 13 "Application", and a product name entry field is provided below the application date entry field 14. 15,
Color designation field 16 for specifying color by code number, order number entry field 17, price entry field 18, payment method specification field 19 for specifying payment method by code number, card type specification field for specifying card type by code number 20, card number entry field 21 for entering the card number to be used, birth date entry field 2
2, a telephone number entry field 23, an address entry field 24, a name entry field 25, an age entry field 26 and a gender entry field 27 are provided. Then, the color designation column 16, the order number entry column 17, the payment method designation column 19, the card type designation column 20, the card number entry column 21, and the birth date entry column 22 are entry columns for OCR reading which is an optical reading unit. is there. The ground color of application 4 is white, and the frame of each entry column including the entry column for OCR reading is magenta ink, which is one of the process inks, and the PCS value at a wavelength of 660 nm is set to 0.14. Printed with dropout color ink.
Although the character part is almost black, the character parts lined up in the horizontal direction with the OCR reading entry fields are printed with the dropout color ink.

As shown in FIG. 2, on the outer surface side of the catalog 3, a destination entry field 28 is provided on the upper side, where customer data previously input to a computer (not shown) is output by the computer. An address display 29 printed by a printer (not shown) as an apparatus is provided.
Further, in the lower part, as a contact information display 30, the department in charge of the product handling company is displayed. On the other hand, on the outside of the application form 4, the address of the product handling company is displayed as the reply destination display 31,
The name and department in charge are printed. In the printing on the outer surface side, all the objects are characters and are printed in black.

In order to create the above-mentioned product catalog 1 with an application form, the inner surface side shown in FIG. 1 is printed by process printing, and the outer surface side shown in FIG. 2 is printed by a series of process printing using a plate filled with black ink. Should be printed as. Then, the process printing on the inner surface side is performed with a wavelength of 66 as magenta ink.
Other than using the dropout color ink in which the PCS value at 0 nm is set to 0.14, the yellow ink, the cyan ink, and the black ink are applied to each plate in the same manner as in normal process printing. In addition, the printing on the outer surface side,
The printing may be performed in the same process as the process printing on the inner surface side, or may be performed by an appropriate printing method in a process different from this process printing. However, if color printing is included on the outer surface,
It is preferable to print by process printing on the front side and a series of process printing steps.

As shown by the alternate long and short dash line in FIG. 3, the normal magenta ink has a PCS value of 0.2 to 0.25 at a wavelength of 660 nm. On the other hand, the magenta ink, which is the dropout color ink of this embodiment,
As shown by the solid line in FIG. 3, the PCS
The value is lowered to 0.14. in this way,
The magenta-based ink of this embodiment has a PCS value as a dropout color ink, but can be used for process printing. The PCS value as the dropout color ink has a range depending on the optical reader, but it was also suitable when it was set to 0.1.

The product catalog 1 with an application form created in this manner is folded in two at the perforation / cutting perforations 2 and enclosed in a state where the address display 29 can be confirmed from the window of the window opening envelope. Will be mailed. And application form 4
Fill in the required items and make perforations for folding and cutting 2
Is broken and separated from the catalog 3, and is used as a postcard for application.

The present invention is not limited to the above-described embodiment, and for example, as a dropout color ink, it is sufficient if the PCS value can be lowered without lowering the density, and the magenta ink can be used. Not limited to this, yellow ink or cyan ink can also be used as the dropout color ink.

[0018]

As is apparent from the above description,
Since the color printed matter of the present invention has an optical reading unit that can be read by an optical reading device such as OCR or OMR, it is suitable as a mail order or various application forms by applying to a catalog or pamphlet, and its preparation. Since it can be printed in the same way as normal process printing, it is economical because an extra plate for printing dropout colors is not required, and the printing device can be downsized. Play.

[Brief description of drawings]

FIG. 1 is a schematic plan view of a product catalog with an application form.

FIG. 2 is a rear view of the same.

FIG. 3 is a schematic explanatory diagram showing a relationship between a wavelength and a PCS value of a magenta ink used and a conventional magenta ink.

[Explanation of symbols]

1 Product catalog with application form 2 Perforations for folding and cutting 3 catalogs 4 application forms 6a, 6b Product display column 16 color specification field 17 Order quantity entry field 19 Payment method specification field 20 Card type specification field 21 Card number entry field 22 Date of birth entry field

─────────────────────────────────────────────────── ─── Continuation of the front page (58) Fields surveyed (Int.Cl. ⁷ , DB name) B41M 1/14 B42D 11/00 B42D 15/00 G06K 19/00-19/08

Claims (2)

(57) [Claims] 1. A color printing part which is process-printed with four color process inks of yellow, magenta, cyan and black, and at least one of the three colors of yellow, magenta and cyan is used. With printed optical reader
It is comprised comprise, indicia the optical reading unit
The printed process ink has a PCS value of 0.15 or less in the wavelength range scanned by an optical reader, which is a color printed matter. 2. At least one color in the yellow, magenta, and cyan process inks in the step of process printing with four color process inks of yellow, magenta, cyan, and black This ink has a PCS value of 0.15 or less in the wavelength range scanned by the optical reading device, and a part of the color printing portion and the optical reading portion are printed with this process ink to obtain the optical reading portion. A method for producing a color printed matter, comprising producing a color printed matter having a series of process printings.