JP3655185B2 - Information mediator device and recording medium recording information mediator method program - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention provides an information intermediary device that provides an information mediator that mediates between a content provider and a content user, and analyzes user trends based on the user's stepwise operation history and user attribute information in the information mediator, and The present invention relates to a recording medium on which an information mediator method program is recorded.
[0002]
[Prior art]
In e-commerce using the Internet, so-called E-Commerce, the customer attribute information and purchase history information are used to analyze what kind of product the customer is interested in and what kind of product realizes effective direct marketing. It is possible to do. However, only the result of purchasing a certain product remains in the purchase history, and it is not considered to know how the product has been purchased. In addition, it is not considered to analyze the trend of customers who have been interested but have not been able to purchase as a result, and analysis for all customers is impossible.
[0003]
In digital broadcasting, information related to broadcast contents can be placed in broadcast waves and provided to viewers. Thereby, the viewer can access based on the information included in the broadcast wave and directly obtain the desired information. However, since broadcasters do not manage viewer attributes and basically do not have means for grasping the operation status of viewers, means for knowing the attributes of viewers interested in certain information Absent.
[0004]
[Problems to be solved by the invention]
The present invention has been made in view of the above circumstances, and by recording and analyzing all the step-by-step actions of the user up to the result, the analysis including the process up to the result, or the result It is an object of the present invention to provide an information mediator apparatus and an information mediator method program recording medium on which an attribute analysis of an unsuccessful person can be performed .
[0005]
[Means for Solving the Problems]
This onset bright in order to achieve the above object, an information intermediary device that provides content to the content request from the user device, when providing content to a user device, a request for the next content From the user device, the history storage means for storing the history, the stored history is analyzed, the number X of times the first content is selected, and the second content when the first content is provided And the history analysis means for obtaining a value obtained by dividing Y by X as a display probability value, and when the user device requests the first content, the display probability value is equal to or greater than a predetermined threshold value. If so, it is characterized by comprising content presenting means for providing the second content to the user device instead of the first content .
[0006]
Further, the present invention further comprises user attribute storage means for storing user attributes in the information mediator apparatus , wherein the content presentation means is configured to detect the threshold value if a second content matches the user attributes. Is changed to a small value .
[0007]
The present invention is also a recording medium that records a program for causing a computer to execute in an information mediator apparatus that provides content in response to a content request from a user apparatus, and provides the content to the user apparatus. A history storage step of receiving a request for the next content from the user device, storing the history, analyzing the stored history, the number X of times when the first content is selected, and providing the first content A history analysis step of obtaining a value obtained by dividing Y by X as a display probability value according to the number of times of selection of the second content at the time Y, and when the user device requests the first content, the display probability A content presentation step of providing the second content to the user device instead of the first content if the value is equal to or greater than a predetermined threshold; The procedure in which the recording information intermediary method program for causing a computer to execute comprising is characterized in.
[0008]
According to the present invention , in the recording medium on which the information mediator method program is recorded, the content presentation step reduces the threshold if the second content matches the user attribute stored in the user attribute storage means. it is characterized in that to change the value.
[0014]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below in detail with reference to the drawings.
[0015]
FIG. 1 is a block diagram showing the basic configuration of the entire user trend analysis system according to the present invention. On the premise of the presence of a CP (content provider) device 11 that provides content, a user device 12 that uses services and content, and an information mediator device 13 that mediates the CP device 11 and user device 12, an information mediator device 13, a user DB (database) 14 that registers users of services provided by the system together with their attributes, a content storage unit 15 that collects / stores content from the CP device 11, and the operation history of the user The stepwise presentation method creation unit 16 and the transmission / reception unit 17 for presenting the content to the user step by step, the stepwise operation history storage unit 18 for recording all operations performed by the user at each step, and the recorded Analyzing user trends based on stepwise operation history and user attribute information (background to reaching a certain point, Or, a stepwise operation history analysis section 19 for analyzing) the user attribute that did lead to a certain destination point, and a transceiver unit 20 which provides the analysis result to the CP unit 11.
[0016]
Here, it is also conceivable to add means for changing the stage of the content to be presented according to the attribute of the user to be presented in consideration to the attribute of the user to be presented in the stepwise presentation method creating unit 16.
[0017]
It is also conceivable to add means for analyzing the trend of individual users or the trend of a user group composed of a large number of users to the stepwise operation history analysis unit 19.
[0018]
That is, the content provided from each CP device 11 is stored in the content storage unit 15 via the transmission / reception unit 20 in the information mediator device 13. As shown in the figure, there are a case where contents are collected online via an NW (network) and a case where contents are collected offline by bringing in a medium suitable for the contents. Further, the user device 12 is registered in advance in the user DB 14 including its attribute information when using the system.
[0019]
The content stored in the content storage unit 15 is presented stepwise to the user device 12 via the transmission / reception unit 17 and the NW by the appropriate stepwise presentation method created by the stepwise presentation method creation unit 16. .
[0020]
FIG. 2 is a display example when the presentation method is changed step by step based on the operation history. As shown in FIG. 2, if the normal or initial state,
Genre name list display-(selection) → Content name list display-(selection) →
Content summary display-(selection) → content display in the order of content display, from a user's operation history, after "content summary display", if content related to a specific field, for example, content related to golf, "content display" If the content related to golf is selected after “content name list display” for the user when the probability of reaching is higher than a preset threshold value, “content summary display” is skipped and “content display” is selected. Directly. That is, the presentation order is as follows.
[0021]
Genre name list display-(selection)-> content name list display-(selection: when golf-related content is selected)-> content display Here, the probability of reaching "content display" for a certain content (here, content related to golf) For example, it is calculated as follows.
[0022]
(Probability that content related to golf will lead to “content display”)
= (Number of times “contents display” related to “golf” in “contents overview display” is selected) / (all times when “contents overview display” is selected)
This process is also performed recursively for the next stage. That is, in the above presentation order, after the “content name list display”, if the probability of selecting the content related to golf is higher than a preset threshold, the content is related to golf at the “genre name list display”. The content name is presented along with the genre list. That is, the presentation order is as follows.
[0023]
List of genre names (content names related to golf are displayed together with genre names)
-(Selection: When content related to golf is selected)-> Content display FIG. 3 is a specific example of user attributes. When changing presentation method step by step based on user attributes, if normal or initial state,
Genre name list display-(selection)-> Content name list display-(selection)->
Content summary display-(selection)-> content display In the case of "hobby" is golf from the attribute information of a user, for example, the content selected by the user from "content name list display" Is related to golf, the “content summary display” is skipped and the “content display” is performed directly. In addition, when the “profession” in the attribute information is a computer engineer, if the content selected by the user from the “content name list display” relates to a computer, the “content summary display” is skipped, Perform “content display” directly.
[0024]
As a stepwise presentation algorithm, a method based on an operation history and a method based on a user attribute may be a method using either one or a method using both in combination. The former is as explained above. For the latter, for example, it is conceivable to change the threshold of “probability” used for changing the presentation stage according to attribute information. Specifically, if it is found from the attribute information that “the hobby is golf”, the probability threshold for changing the presentation stage of content related to golf is set to a low value (for example, 20%). A probability threshold is set high (example: 70%).
[0025]
The user 12 performs a stepwise operation according to his / her interest along the presented content. The stepwise operation is, for example, as follows.
[0026]
First stage: When you are interested, add a mark to see the information related to that point later (hereinafter referred to as marking) (interesting interest)
Second stage: Select a marking point of interest from the points marked in the first stage and request a list of contents (interests regarding marking points)
Third stage: Select / request the content you want to get an overview of from the list obtained in the second stage (interest about the content)
Step 4: Request more detailed information about the content selected in Step 3 (deeper interest)
5th stage: Development from contents presented in the 4th stage to action to purchase request etc. All the staged operation history is stored in the staged operation history accumulating part 18 via the NW and the transmitting / receiving part 17 in the information mediator 13. Accumulated. Note that the user 12 may perform the operation up to the last stage or may stop the operation at an intermediate stage. For example, in general online shopping on the Internet, when a user purchases a certain product, the purchase is determined only after the purchase is decided, the necessary information is filled in the form on the browser, and the “Purchase” button is pressed. Is recorded on the server. Therefore, although there is an interest in a certain product (that is, the information such as the description of the product has been read), as a result, the purchase is not completed.
[0027]
Based on the stepwise operation history from the stepwise operation history storage unit 18 and the information from the user DB 14, the stepwise operation history analysis unit 19 analyzes user trends.
[0028]
Here, the analysis is performed using a data mining method based on the following information.
[0029]
-User operation history ("time" and "selected content")
-User attribute information (information exemplified in (1))
・ Content information (genre, contents, etc.)
The analysis result is provided to the CP device 11 via the transmission / reception unit 20 and the NW. The CP device 11 can reflect the analysis result and create new content that anticipates the user's reaction or narrows down the target.
[0030]
FIG. 4 is a block diagram showing an example in which the basic configuration of the user trend analysis system according to the present invention is applied to a system that provides content linked to broadcasting. FIG. 5 is a processing sequence in the content providing system linked to the broadcast shown in FIG. In the figure, solid arrows indicate the flow of information. Hereinafter, the processing will be described with reference to FIG. Here, the CP device 21 and the broadcasting station 23 are different content providers, the information mediator is the service gateway (SGW) 23, and the user is the viewer device 24. The viewer device 24 registers the viewer information 25 in the SGW 23 in advance (viewer registration (2) ′).
[0031]
The broadcast station 22 provides broadcast information (1) such as a broadcast schedule and broadcast contents to the SGW 23. The provided broadcast information (1) is also provided to the CP device 21. The CP device 21 creates content 28 linked to the broadcast based on the broadcast information (1) and provides it to the SGW 23 (content provision (2)). Here, the content 28 linked to the broadcast is associated with the broadcast time such as a video introducing the actor and a catalog about the clothes worn by the actor in a scene where an actor appears. It means content. Accordingly, there may be a plurality of contents associated at a certain time.
[0032]
The viewer device 24 performs the marking operation at the point of interest even while watching the broadcast (1) ′ on the television (TV). By indicating that the marking has been made by some method later, the viewer can know the contents of the marking. As a method for indicating that the viewer has marked, a method of displaying an icon on a TV screen, a method of displaying an icon on a terminal connected to an NW different from the TV, and the like are conceivable. At the time of marking, an identifier (UserID; UID) for specifying a viewer and an identifier (channel; ChID and time) for specifying a viewing program are notified to the SGW 23 as marking information (3). The SGW 23 records the marking information (3) as the viewer operation history information 26. The viewer can mark any number of points in time.
[0033]
After watching the broadcast, the viewer again selects a mark of interest from among a plurality of marks (some mark indicating that the mark has been made, an icon in the above example). The selection operation is transmitted to the SGW 23 together with the UID, ChID, and time information as a content list request (4) associated with the time of marking. The SGW 23 records the request as the viewer operation history information 26 and transmits the requested content list to the viewer device 24 (5).
[0034]
The viewer device 24 selects content of further interest from the received content list. The selection operation is transmitted to the SGW 23 together with the UID as a content request (6). The SGW 23 records the request (6) as the viewer operation history information 26 and transmits the requested content to the viewer (7).
[0035]
The viewer device 24 operates the received content. Depending on the content, each operation is transmitted to the SGW 23 (action (8) for the content) and recorded as the viewer operation history information 26 in the SGW 23. If the content is a product introduction, it may be connected to online shopping (E-Commerce), and when the product is purchased there, the information is also sent to the SGW 23 (EC: E-Commerce, etc.) Deployment to). In the SGW 23, it is recorded as viewer operation history information 26.
[0036]
Based on the viewer operation history information 26 and the viewer information 25, an operation history analysis 27 is performed. Examples of the results of analysis here are as follows.
[0037]
“The audience attributes that are likely to reach E-Commerce for content of the XX genre are people like △△ and □□”
“People with attributes like XX have the possibility of being interested in ◇◇ in depth for content like ☆☆”
There is a ◇% probability of accessing the contents of XX two days after accessing the contents of △△.
[0038]
Analysis information (viewer trend / attribute analysis result) {circle over (9)}, which is an analysis result of the operation history analysis 27, is provided to the CP device 21 and the broadcasting station 22 and used for future content creation and broadcasting production. .
[0039]
The SGW 23 is specifically a computer such as a personal computer (PC), and the user trend analysis method according to the present invention is executed based on a user trend analysis program recorded in a predetermined computer-readable recording medium in advance. .
[0040]
That is, the recording medium on which the user trend analysis program of the present invention is recorded is a user registration procedure for registering user information including user attributes, and a stepwise presentation method creation procedure for presenting content to the user step by step. , A step-by-step operation history storage procedure for recording all operations performed by the user at each step on the content presented to the user step-by-step by the step-by-step presentation method creation procedure; The computer is caused to execute a stepwise operation history analysis procedure for analyzing a user trend based on the stepped operation history thus made and the user attribute information registered in the user registration procedure.
[0041]
According to the present invention, in the recording medium on which the user trend analysis program is recorded, the stepwise presentation method creation procedure is a procedure for changing the stage of the content to be presented based on the attribute of the user to be presented and the operation history of the user. It is characterized by including.
[0042]
Further, the present invention provides the recording medium storing the user trend analysis program, wherein the stepwise operation history analysis procedure is performed only for an operation that has reached the target achievement point for an operation of a user group composed of individual users or a large number of users. In addition, the method includes an analysis procedure including an operation interrupted halfway without reaching the target achievement point.
[0043]
【The invention's effect】
As described above, according to the present invention, it has been possible to analyze only by the result of the action so far, together with the attribute information of the user, the action (operation according to the depth of interest of the user with respect to a certain content) By grasping (history), it is possible to analyze including the process leading up to the result or to analyze the attribute of the person who did not reach the result.
[0044]
By using this analysis result, it is possible to create more targeted content and broadcast programs, and in turn, it is possible to realize efficient one-to-one marketing and to create high-view rating programs.
[Brief description of the drawings]
FIG. 1 is a block diagram showing a basic configuration of an entire user trend analysis system according to the present invention.
FIG. 2 is a block diagram showing a display example when the presentation method is changed stepwise based on an operation history according to the present invention.
FIG. 3 is an explanatory diagram showing a specific example of user attributes according to the present invention.
FIG. 4 is a block diagram showing an example in which the basic configuration of the user trend analysis system according to the present invention is applied to a system that provides content linked to broadcasting.
FIG. 5 is a processing sequence in the content providing system linked to the broadcast shown in FIG.
[Explanation of symbols]
11 CP (content provider) device 12 User device 13 Information broker device 14 User DB (database)
15 content storage unit 16 stepwise presentation method creation unit 17 transmission / reception unit 18 stepwise operation history storage unit 19 stepwise operation history analysis unit 20 transmission / reception unit

Claims (4)

An information intermediary device that provides content in response to a content request from a user device,
History storage means for receiving a request for the next content from the user device and storing the history when the content is provided to the user device;
The stored history is analyzed, and the display probability is a value obtained by dividing Y by X based on the number of times X the first content is selected and the number of times Y the second content is selected when the first content is provided. History analysis means to obtain as a value;
Content requesting means for providing the second content to the user device instead of the first content if the display probability value is equal to or greater than a predetermined threshold when the user device requests the first content When,
An information broker device comprising: It further comprises a user attribute storage means for storing user attributes,
The information mediator apparatus according to claim 1, wherein the content presentation unit changes the threshold value to a small value when the second content matches the user attribute. A recording medium that records a program to be executed by a computer in an information mediator device that provides content in response to a content request from a user device,
A history storage step of receiving a request for the next content from the user device and storing the history when the content is provided to the user device;
The stored history is analyzed, and the display probability is a value obtained by dividing Y by X based on the number of times X the first content is selected and the number of times Y the second content is selected when the first content is provided. A historical analysis step to obtain as a value;
The content presentation step of providing the second content to the user device instead of the first content if the display probability value is equal to or greater than a predetermined threshold when the user device requests the first content. When,
The recording medium which recorded the information mediator method program which makes a computer perform the procedure which consists of.   The information mediator method program according to claim 3, wherein the content presentation step changes the threshold value to a small value if the second content matches the user attribute stored in the user attribute storage means. recoding media.

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