JP3665015B2 - Advertisement management system, advertisement management method, and advertisement management program - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention provides an advertisement management that can provide each user with an advertisement that not only matches the user attributes including the age, sex, occupation, purchase history, etc. of each user, but also matches the user's personal preferences. The present invention relates to a system, an advertisement management method, and an advertisement management program.
[0002]
[Prior art]
As a conventional advertising method, there is a banner advertisement for placing an advertisement in a rectangular area on a homepage on the Internet.
Also, advertisements using personalization services that analyze consumer attributes such as age, gender, occupation, career and purchase history of each consumer and provide each consumer with advertisements of companies that match the user attributes. There is also a method.
Further, there is an advertising method using a customization service in which a consumer selects a favorite company or a favorite product and obtains an advertisement for the selected company or product.
[0003]
[Problems to be solved by the invention]
However, the banner advertisement is not an effective advertisement because the advertisement image is simply displayed on a part of the homepage.
[0004]
In addition, advertising methods using personalization services have some aspects that match consumer attributes, but they cannot analyze the consumer's personal preferences, and are likely to be “push-and-sell”. Therefore, there is a problem that advertisements that do not meet consumer preferences are often provided. In addition, the advertising method using the personalization service cannot cope with changes in the lifestyle of each consumer, changes in the life stage due to marriage, and changes in the trade area due to relocation.
[0005]
In addition, with the advertising method using the customization service, consumers themselves can get some advertisements about their favorite products, but basically they are mass advertisements, so they are among a huge number of companies and products. From the above, you must recollect advertisements related to your favorite companies and products. Therefore, the amount and value of the information to be obtained is likely to be insufficient, and there is a problem that a great deal of time is required for searching and performing recollection in order to obtain necessary and sufficient information.
[0006]
The present invention has been made in view of such circumstances, and provides advertisements that match consumer attributes and also meet consumer preferences with a simple effort by consumers, It is an object of the present invention to provide an advertisement management system, an advertisement management method, and an advertisement management program that enable efficient and effective advertisement.
[0007]
[Means for Solving the Problems]
In order to achieve the above object, the invention described in claim 1 includes a user attribute database that holds user attribute information; A plurality of advertisers are registered, and a database that holds advertisement contents of each of the plurality of advertisers, An advertisement content database for holding a plurality of advertisement contents according to the attribute information for each advertiser; An advertiser selected by the user from a plurality of advertisers registered in the advertisement content database The user-selected advertiser database that holds the information of the user, the information of the advertiser selected by the predetermined user held in the user-selected advertiser database, and the attribute information of the user held in the user attribute database And a CPU for extracting the corresponding advertisement content from the advertisement content database and displaying the extracted advertisement content on the terminal of the user.
According to the first aspect of the present invention, the advertisement content (message) from the advertiser selected by the user himself / herself and the advertisement content corresponding to the attribute information (personal information) of the user are displayed on the user terminal. Therefore, not only the attribute information of the user who is a consumer but also the advertisement relating to the user's personal preference can be sufficiently provided with simple trouble.
In addition, according to the first aspect of the present invention, by changing the advertiser that the user holds in the user-selected advertiser database, the user himself / herself sequentially changes the advertiser for which the advertisement information is desired (maintenance). It is easy to respond to changes in advertisers who wish to provide in response to changes in the lifestyle of individual users, changes in life stages due to marriage, etc. Can be dealt with accurately.
[0008]
The invention according to claim 2 is the advertisement management system according to claim 1, wherein the advertisement content database classifies the attribute information of the user and divides it into a plurality of segmentations. It is characterized by the configuration that holds the contents of advertisements.
According to the second aspect of the invention, the user attribute information is classified and divided into a plurality of segmentations, and the advertisement content of the advertiser is held in the advertisement content database for each segmentation. Segmentation advertisement content, that is, advertisement content that matches the attribute information such as the user's gender, age, residential area and hobbies / preferences can be provided to the user. A suitable advertisement can be provided to the user.
[0009]
The invention according to claim 3 is the advertisement management system according to claim 2, wherein the CPU stores the advertisement content input from the advertiser terminal in the segmentation in the advertisement content database. It is characterized by having.
According to the invention described in claim 3, the advertiser can hold the advertisement content created by himself for each of the plurality of segmentations configured by classifying the attribute information of the user. Various types of advertising content corresponding to attribute information can be provided in a simple manner while limiting the number of advertising content to the number of segmentation. Furthermore, according to changes in the products produced and sold by the company, changing seasons, etc. Thus, it is possible to change the advertisement held in the segmentation, and it is possible to provide an effective advertisement with a simple effort.
[0010]
According to a fourth aspect of the present invention, in the advertisement management system according to the first, second, or third aspect, the CPU authenticates a single sign-on function as user authentication and a commercial transaction between the user and the advertiser. And a function of authenticating using an institution.
According to the invention described in claim 4, by using the single sign-on function, the user can access the electronic sites on the advertiser's homepage without increasing the time and labor when accessing the homepage of the plurality of advertisers. User authentication can be performed in commercial transactions, and advanced authentication for electronic commerce can be performed by a certification authority while reducing user labor.
[0011]
According to a fifth aspect of the present invention, in the advertisement management method for displaying the advertiser's advertisement information on the user's terminal, the user attribute information CPU Multiple advertisers registered in the user attribute database The CPU Register with the advertising content database, The CPU registers the advertisement content of each of the plurality of advertisers in the advertisement content database, and the CPU further A plurality of advertisement contents corresponding to the attribute information for each advertiser Said Registered in the advertisement content database, information on the advertiser selected by the user from the plurality of advertisers registered in the advertisement content database. CPU Registered in the user-selected advertiser database and based on the information of the advertiser selected by a predetermined user and held in the user-selected advertiser database and the attribute information of the user held in the user attribute database And CPU The corresponding advertisement content is extracted from the advertisement content database, and the extracted advertisement content is displayed on the terminal of the user.
According to the invention described in claim 5, the advertisement content (message) from the advertiser selected by the user himself / herself and the advertisement content corresponding to the attribute information (personal information) of the user are displayed on the user terminal. Therefore, not only the attribute information of the user who is a consumer but also the advertisement relating to the user's personal preference can be sufficiently provided with simple trouble.
[0012]
According to a sixth aspect of the present invention, in the advertisement management program for displaying the advertiser's advertisement information on the user's terminal, the step of registering the user's attribute information in the user attribute database, and a plurality of advertisers The Register with the advertising content database, Registering the advertising content of each of the plurality of advertisers in the advertising content database; A plurality of advertisement contents corresponding to the attribute information for each advertiser Said Registering in the advertisement content database; registering information of the advertiser selected by the user from the plurality of advertisers registered in the advertisement content database; in the user selected advertiser database; Based on the information of the advertiser selected by the predetermined user held in the selected advertiser database and the attribute information of the user held in the user attribute database, the corresponding advertisement content from the advertisement content database is obtained. An advertisement management program for causing a computer to execute the step of extracting and displaying the extracted advertisement content on the terminal of the user.
According to the invention described in claim 6, by causing the computer to execute the advertisement management program, it is possible to easily and sufficiently transmit an advertisement suitable for the user's attribute and personal preference to the user's terminal. .
[0013]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing a configuration of an advertisement management system (advertisement site) in an embodiment of the present invention.
[0014]
In FIG. 1, an advertisement site 1 is a site that distributes various advertisements via the Internet 5. The consumer 2 is a person (for example, “Mr. XX”) who delivers an advertisement to his / her terminal via the Internet 5 and is a “user” of the advertisement management system. The advertiser terminal 3 is a terminal operated by an advertiser of an advertisement distributed to the consumer 2 by the advertisement site 1. The advertiser's terminal 3 is a terminal possessed by various companies, public organizations, and the like, and communicates with the advertising site 1 via the Internet 5. Here, the terminal 2 of the consumer 2 and the terminal 3 of the advertiser are composed of a personal computer, a mobile phone, a PHS, or a television capable of digital two-way communication that can be connected to the Internet 5 via a modem or a terminal adapter. To do.
[0015]
The advertisement site 1 includes a user attribute database 11, a user selected advertiser database 12, an advertisement content database 13, a message database 14, and a CPU 15.
The user attribute database 11 is a database that holds personal information (attribute information) of each of the plurality of consumers 2. Here, personal information (attribute information) is the age (age), gender, address (residential area), preferences (hobbies / preferences), insurance contract status (contract deadline, etc.), occupation, User attributes such as career, family structure and product purchase history. The personal information is input by the consumer 2 by operating his / her terminal, and is input according to the guidance displayed on the terminal screen of the consumer 2 by the CPU 15 of the advertisement site 1. Information about user attributes input from the consumer 2 is classified into categories such as gender A, age B, residential area C, preference D, insurance contract status E, and is segmented into, for example, about 100 patterns. Are registered in the user attribute database 11.
[0016]
The advertisement content database 13 is a database that holds the advertisement content of each of a plurality of advertisers. The advertisement content is input to the advertisement content database 13 from the advertiser terminal 3 via the Internet 5. For example, advertisement information of 100 companies (or public organizations) is registered in the advertisement content database 13 as advertisement content. Further, as advertisement information, the URL address of the homepage of each company (or organization) may be used.
The user-selected advertiser database 12 is a database that holds advertisement contents of each of a plurality of advertisers selected by the consumer 2 based on information held in the advertisement contents database 13. For example, the advertisement information of 10 companies selected by the consumer 2 from among the advertisement information of 100 companies held in the advertisement content database 13 is registered in the user-selected advertiser database 12. The advertisement information registered in the user-selected advertiser database 12 is generated by the consumer 2 in accordance with changes in the living conditions of the consumer 2 (for example, advancement, employment, marriage, childbirth, etc.) and changes in hobbies / preferences. Will be changed by.
[0017]
The message database 14 is a database that holds messages from each advertiser of the advertisement information held in the advertisement content database 13 to the consumer 2. For example, in the message database 14, the personal information of the consumer 2 (gender A, age B, residential area C, preference D, insurance contract status E, etc.) is classified into about 10 patterns and divided into segmentation, and adapted to each segmentation A message (advertising content) that will sell the company's products is registered. This message is created by each advertiser and input to the message database 14 from the advertiser's terminal 3. Therefore, assuming that 100 advertisers have registered advertisements in the advertisement content database 13 and each of the 100 advertisers registers 10 patterns of messages, the message “100 companies × 10 patterns = 1000 patterns” is displayed. It will be registered in the message database 14. These messages are also sequentially changed by each advertiser in accordance with changes in sales items of each advertiser.
Note that the message database 14 may be configured in the advertisement content database 13 without being specially provided.
[0018]
The CPU 15 of the advertisement site 1 displays the advertisement contents of each of the plurality of advertisers held in the user-selected advertiser database 12 and the message held in the message database 14 for each of the plurality of advertisers. They are associated with each other, classified according to advertisement contents, segmented for each classification, and displayed on the terminal of the consumer 2. That is, the CPU 15 displays the advertisement information held in the user-selected advertiser database 12 and the message held in the message database 14 corresponding to this advertisement information on the terminal of the consumer 2.
As a display method, a plurality of advertisement information and messages are classified according to the contents of the advertisement, segmented for each classification, a hierarchical structure is formed to construct a virtual department store image, and the terminal of the consumer 2 To display. Here, the virtual department store image is obtained by classifying a plurality of advertisement information advertisement information and messages held in the user-selected advertiser database 12 into a hierarchical structure and displaying them in a manner similar to an actual department store. is there.
[0019]
Here, the CPU 15 has a function as a WWW server, and transmits a virtual department store image as HTML information to the terminal of the consumer 2 serving as a client. And the terminal of consumer 2 who is a client displays a department store image on a screen by WWW browser software.
[0020]
FIG. 2 is a block diagram illustrating functions of the CPU 15 in the advertisement site 1.
Based on this figure, a customer management method in another embodiment of the present invention will be described.
First, the consumer (Mr. XX) 2 accesses the advertisement site 1. This access is made when you want information about the product you want to buy, or when you want to get some “deal information” about shopping.
[0021]
In the access of the consumer (Mr. XX) 2, “single sign-on” that authenticates access to all stores of the virtual department store image 21 by authentication of ID and password in one login is authentication aggregation 22. Is executed.
[0022]
Thereafter, in the authentication aggregation 22, by taking a questionnaire for the consumer (Mr. XX) 2, the user attribute of the consumer (Mr. XX) 2 is acquired and sent to the personal attribute management 23. The personal attribute management 23 registers and manages the sent user attributes in the user attribute database 11.
[0023]
When the consumer (Mr. XX) 2 is authenticated by “single sign-on” of the authentication aggregation 22, it becomes possible to access (visit) all the stores of the virtual department store image 21, and various companies and public It becomes possible to access the organization's website 8 without re-authentication.
[0024]
The virtual department store image 21 is represented by, for example, a hierarchical structure that imitates a five-story building that forms a department store. Then, store stores related to music, books or travel on the first floor, store stores related to clothing or sundries on the second floor, store stores related to furniture or household appliances on the third floor, store stores related to financial or administrative services on the fourth floor, and 5 There are restaurants and entertainment stores on the floor.
[0025]
Here, the store (company) entered in the virtual department store image 21 is selected (customized) by the consumer (Mr. XX) 2 at any time according to his / her taste preference, life stage and consumer sphere. is there. A plurality of stores to be selected by the consumer (Mr. XX) 2 are registered in advance as a tenant candidate company 24 (corresponding to the advertisement content database 13) from a plurality of tenants 7 who are advertisers.
[0026]
The external interior design, decoration, and floor configuration of the virtual department store image 21 can be freely set by the consumer (Mr. XX) 2. Further, the image of the virtual department store image 21 is automatically changed according to the season, weather, time, or anniversary.
[0027]
Each store in the virtual department store image 21 contains a message sent to the consumer (Mr. XX) 2 from the tenant 7 who is an actual company and an advertiser of the store. In this message, each tenant 7 classifies customer profiles (personal information) into about 10 patterns, and inputs each message to the message registration 26 (corresponding to the message database 14). Shall be changed.
[0028]
Then, the consumer (Mr. XX) 2 who visited the virtual department store image 21 browses the store and the message addressed to himself / herself while browsing the store, and performs online shopping and various procedures. Further, the consumer (Mr. XX) 2 who has visited the store downloads an electronic coupon ticket used in the real store 6 which is an actual store to his / her mobile phone 9. The mobile phone 9 is used for customer identification in the real store 6.
[0029]
In accordance with the behavior of the consumer (Mr. XX) 2 viewing the message and shopping in these virtual department store images 21, “points” that are the basis for the preferential amount relating to product purchase are automatically accumulated. This “point” management is executed by the point management 25. And in the real store 6, the consumer (Mr. XX) according to the value of “point”, the amount of download from the virtual department store image 21 to the mobile phone 9, and the card payment amount at the time of electronic commerce in the virtual department store image 21 2 is preferential.
[0030]
FIG. 3 is a schematic diagram illustrating a specific example of the virtual department store image 21.
In this figure, the virtual department store image 21 is represented by a hierarchical structure simulating a five-story building that forms a department store, and is displayed on the terminal of the consumer (Mr. XX) 2. Then, store stores related to music, books or travel on the first floor, store stores related to clothing or sundries on the second floor, store stores related to furniture or household appliances on the third floor, store stores related to financial or administrative services on the fourth floor, and 5 We classify such as putting store about eating and drinking or entertainment on the floor.
[0031]
Here, when the consumer (Mr. XX) 2 clicks on “Music / Books / Travel” on the first floor, “XX Book Store”, “XX △ .CO.JP”, “XX Travel Agency” The store supplement image 21a is displayed.
In the store image 21, for example, the portion of “XX travel agency” is the advertisement information 200 of the advertisement, which is an advertisement for a product that matches the attributes and preferences of the consumer (Mr. XX) 2.
In the store image 21, for example, a part of “Paris Tour Recommended for Fall in XX” is a message 300 from the advertiser to the consumer (Mr. XX) 2.
Here, for example, in the message of the bookstore “XXΔ.CO.JP”, 30% is discounted according to the point value of the consumer (Mr. XX) 2.
[0032]
When the consumer (Mr. XX) 2 clicks on “Clothing / General Goods” on the second floor, a store image 21b of “XX clothing store”, “XX department store”, and “XX store” is displayed. Here, for example, in “XX store”, not only about the family composition of the consumer (Mr. XX) 2 but also about the products for children that match the personal preference of the consumer (Mr. XX) 2 There are advertisements.
[0033]
When the consumer (Mr. XX) 2 clicks on "Finance / Administrative Services" on the 4th floor, a store image 21d of "XX Bank", "XX Insurance Company", and "XXXXX Office" is displayed. . Here, for example, in “XX Bank”, not only the attribute of the consumer (Mr. XX) 2 who is a company employee and a high income, but also the consumer (Mr. XX) 2 who is interested in financial finance There are advertisements about bonus operations that match personal preferences.
[0034]
FIG. 4 is a flowchart showing the operation of the advertisement management system of this embodiment. First, in response to access from the consumer 2 (user) to the advertisement site 1, the CPU 15 of the advertisement site 1 displays guidance (input screen) for inputting user attributes on the terminal screen of the consumer 2. According to this guidance, consumer 2 inputs user attributes such as age, gender, address, preferences (hobbies / preferences), insurance contract status (contract expiration date, etc.), occupation, career, family structure, and product purchase history. Thus, the personal attribute is registered in the user attribute database 11 (step S1).
[0035]
Each advertiser accesses the advertisement site 1 from the advertiser's terminal 3 and registers his / her advertisement information in the advertisement content database 13 (step S2).
In addition, each advertiser is a message for selling their own products or services, and a plurality of types (for example, 10 patterns) of messages created according to the personal information of the consumer 2 are used as advertisement information for each user characteristic. Register in the database 14 (step S3).
[0036]
Thereafter, the advertising information of the advertiser selected by the consumer 2 from the advertising information registered in the advertising content database 13 in step S2, User selected advertiser database 12 (step S4).
Thereafter, when the consumer 2 accesses the advertising site 1, the CPU 15 of the advertising site 1 determines in step S4. User selected advertiser database The advertisement information of the plurality of advertisers registered in 12 and the messages from the advertisers are classified into a hierarchical structure and displayed on the terminal of the consumer 2 as the virtual department store image 21 (step S5).
Then, the consumer 2 performs online shopping and various procedures using the virtual department store image 21 as described above.
[0037]
FIG. 5 is a relationship diagram showing the effect of the advertisement by the advertisement management system of the present embodiment.
The horizontal axis of this figure indicates the personalization level. The personalized level is a degree of an advertising technique in which personal information (user attributes) of a consumer is analyzed using a system, and an advertisement suitable for the consumer is selected and provided based on the analysis result. That is, the personalized level is the degree to which advertisements that match user attributes such as the age, sex, occupation, career, and purchase history of each consumer can be provided.
[0038]
On the other hand, the vertical axis in the figure indicates the customized level. The customized level is a degree of an advertising technique in which a consumer himself selects a favorite company or a favorite product and obtains an advertisement for the selected company or product. That is, the customized level is the degree to which an advertisement that matches the consumer's personal preference can be provided.
[0039]
For example, the advertisement banner 41 has a low personalized level and a customized level. This is because the advertisement banner 41 is a simple mass advertisement displayed on a part of the homepage. Therefore, the advertisement effect of the advertisement banner 41 is low, and the majority of advertisements do not match the consumer's attributes and preferences.
[0040]
The eDM (electronic direct mail) 42 is a personal computer that analyzes user attributes such as age, sex, occupation, career and purchase history of each consumer, and provides each consumer with advertisements that match the user attributes. This is an advertising method using a customization service. In the eDM 42, the personalized level is high, but the customized level is low. Therefore, eDM42 has many advertisements that match the consumer's attributes, but it cannot analyze the consumer's personal preference, and there are many aspects of “push selling of imagination”. Often there are ads that don't fit.
[0041]
BookMark. Tool 43 is an advertising method using a customization service in which a consumer selects a favorite company or a favorite product and obtains an advertisement for the selected company or product. BookMark. In Tool 43, the personalized level is low and the customized level is high. Therefore, BookMark. Tool 43 can get some advertisements about its favorite products by the consumer himself, but the amount and value of the information obtained is insufficient.
[0042]
“Individual advertising service” 44 shows the effect of the advertisement by the advertisement management system of this embodiment. In the “personal advertising service” 44, the personalized level is high and the customized level is also high. Therefore, the “personal advertising service” 44 is an advertisement suitable for user attributes such as the age, sex, occupation, career and purchase history of each consumer, and also adapted to the consumer's own personal preference. Can be provided in a sufficient amount. That is, the “personal advertising service” 44 can provide a sufficient amount of advertisements with high advertising effectiveness and high advertising loyalty.
[0043]
In addition, “Individual Advertising Service” 44 can be individually adapted to lifestyles, life stages, and trade areas by changing (customizing) the field of product advertisements that consumers themselves want. Efficiently obtaining personalized and advantageous information and conditions is the most differentiating factor for consumers and advertisers.
[0044]
FIG. 6 is a block diagram showing a flow of an advertisement fee and the like in the advertisement management system of the present embodiment.
In this figure, an “individual advertising service” business promotion body 51 is a company that performs an advertisement distribution business using the advertisement management system of the present embodiment. The “advertising service for individuals” business promotion body 51 receives an advertisement placement basic fee and an impression fee from the advertiser company 52. The advertisement placement basic fee is, for example, a basic fee for one month's advertising fee for one company. The impression fee is, for example, an advertising fee that is added in proportion to the number of times the consumer 2 has seen one advertisement, that is, the number of times one store is clicked in the virtual department store image 21.
[0045]
On the other hand, the “personal advertising service” business promotion body 51 pays an authentication fee to the certification body 53. The certification body 53 is a third party organization that performs personal authentication of the consumer 2 and authentication in electronic commerce related to the “personal advertising service” business promotion body 51. The authentication fee is, for example, a fee proportional to the number of ID authentications. Further, the “personal advertising service” business promotion body 51 pays development and operation costs to a system development company 54 that develops, maintains and operates this advertisement management system. In addition, the “personal advertising service” business promotion body 51 pays a point purchase fee to a point business operator 55 that manages and operates “points” given according to the behavior of the consumer 2 in the virtual department store image 21. . Further, the “personal advertising service” business promotion body 51 pays a consulting fee to a consulting company 57 that consults for an advertisement distribution business using an advertisement management system.
[0046]
The consumer 2 who is the owner of the My department store made by the virtual department store image 21 pays the advertiser company 52 through the card company 56 using a credit card or the like for the price of the product purchased at the virtual department store image 21. Then, the card company 56 pays a member acquisition reward such as a credit card and a partner fee to the “personal advertising service” business promotion body 51.
[0047]
Note that various processes may be executed by causing a computer system to read and execute a program for realizing the function of the advertisement management system in the embodiment shown in FIGS. 1, 2, and 3.
Here, the “computer system” includes an OS and hardware such as peripheral devices.
[0048]
Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW system is used.
[0049]
The program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the “transmission medium” for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line.
The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, and what is called a difference file (difference program) may be sufficient.
[0050]
The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes design and the like within the scope not departing from the gist of the present invention.
[0051]
【The invention's effect】
As described above, according to the first aspect of the present invention, the advertisement content from the advertiser selected by the user and corresponding to the attribute information of the user is sent to the user terminal. Since it can be displayed, not only the attribute information of the user who is a consumer, but also an advertisement relating to the personal preference of the user can be sufficiently provided with simple trouble.
In addition, according to the first aspect of the present invention, by changing the advertiser that the user holds in the user-selected advertiser database, the user himself / herself sequentially changes the advertiser for which the advertisement information is desired (maintenance). It is easy to respond to changes in the lifestyle of individual users, changes in the life stage due to marriage, etc. It becomes possible to deal with it accurately.
[0052]
According to the second aspect of the invention, the user attribute information is classified and divided into a plurality of segmentations, and the advertisement content of the advertiser is held in the advertisement content database for each segmentation. It is possible to provide advertisement content that matches segmentation advertisement content, that is, attribute information such as the user's gender, age, residential area and hobbies / preferences to the user, and adapts to user attribute information with simple effort It is possible to provide the user with the advertisement to be performed.
[0053]
According to the invention described in claim 3, the advertiser can hold the advertisement content created by himself for each of the plurality of segmentations configured by classifying the attribute information of the user. Various types of advertising content corresponding to attribute information can be provided in a simple manner while limiting the number of advertising content to the number of segmentation. Furthermore, according to changes in the products produced and sold by the company, changing seasons, etc. Thus, it is possible to change the advertisement held in the segmentation, and it is possible to provide an effective advertisement with a simple effort.
[0054]
According to the invention described in claim 4, by using the single sign-on function, the user can access the electronic sites on the advertiser's homepage without increasing the time and labor when accessing the homepage of the plurality of advertisers. User authentication can be performed in commercial transactions, and advanced authentication for electronic commerce can be performed by a certification authority while reducing user labor.
[0055]
According to the invention described in claim 5, the advertisement content (message) from the advertiser selected by the user himself / herself and the advertisement content corresponding to the attribute information (personal information) of the user are displayed on the user terminal. Therefore, not only the attribute information of the user who is a consumer but also the advertisement relating to the user's personal preference can be sufficiently provided with simple trouble.
[0056]
According to the invention described in claim 6, by causing the computer to execute the advertisement management program, it is possible to easily and sufficiently transmit an advertisement suitable for the user's attribute and personal preference to the user's terminal. .
[Brief description of the drawings]
FIG. 1 is a block diagram showing a configuration of an advertisement management system in an embodiment of the present invention.
FIG. 2 is a block diagram showing functions of a CPU 15 in the advertisement site 1;
3 is a schematic diagram showing a specific example of a virtual department store image 21. FIG.
FIG. 4 is a flowchart showing the operation of the advertisement management system of the present embodiment.
FIG. 5 is a relationship diagram showing the effect of advertisement by the advertisement management system of the present embodiment.
FIG. 6 is a block diagram showing a flow of an advertisement fee and the like in the advertisement management system of the present embodiment.
[Explanation of symbols]
1 advertising site
2 consumers
3 Advertiser terminals
5 Internet
6 Real stores
7 Tenant
8 Websites of companies and public organizations
9 Mobile phone
11 User attribute database
12 User-selected advertiser database
13 Advertising content database
14 Message database
15 CPU
21 Virtual department store image
21a Store image
21b Store image
21d Store image
22 Authentication aggregation
23 Personal attribute management
24 Tenant candidate companies
25 points registration
26 Message registration
41 Advertising banner
42 eDM
43 BookMark. Tool
44 Advertising service for individuals
51 “Individual Advertising Service” Business Promotion Body
52 Advertiser Companies
53 Certification bodies
54 System Development Company
55 point business operators
56 card company
57 Consulting company
200 Advertising information
300 messages

Claims (6)

A user attribute database that holds user attribute information;
A database in which a plurality of advertisers are registered and holds the advertisement contents of each of the plurality of advertisers, the advertisement contents database holding a plurality of advertisement contents according to the attribute information for each of the advertisers; ,
A user-selected advertiser database that holds information on an advertiser selected by the user from a plurality of advertisers registered in the advertisement content database ;
A corresponding advertisement from the advertisement content database based on the advertiser information selected by a predetermined user held in the user-selected advertiser database and the user attribute information held in the user attribute database. A CPU that extracts the contents and displays the extracted advertisement contents on the terminal of the user;
An advertisement management system comprising: The advertisement content database is
The attribute information of the user is classified and divided into a plurality of segmentations, and for each segmentation, the advertiser's advertisement content is held.
The advertisement management system according to claim 1. The CPU
Having the function of holding the advertisement content input from the advertiser's terminal in the segmentation in the advertisement content database;
The advertisement management system according to claim 2. The CPU
Single sign-on function as user authentication,
A function of authenticating the user and the advertiser's commercial transaction using a certification body,
The advertisement management system according to claim 1, 2, or 3. In an advertisement management method for displaying an advertiser's advertisement information on a user's device,
The CPU registers user attribute information in the user attribute database,
The CPU registers a plurality of advertisers in the advertisement content database, the CPU registers the advertisement content of each of the plurality of advertisers in the advertisement content database, and the CPU responds to the attribute information for each advertiser. register multiple of advertising content in the advertisement content database,
The CPU registers the advertiser information selected by the user from the plurality of advertisers registered in the advertisement content database in the user selected advertiser database,
Based on the information of the advertiser selected by the predetermined user held in the user-selected advertiser database and the attribute information of the user held in the user attribute database, the CPU responds from the advertisement content database. To extract the advertisement contents to be displayed and display the extracted advertisement contents on the terminal of the user.
An advertisement management method characterized by the above. In an advertising management program that displays advertiser advertising information on a user ’s device,
Registering user attribute information in the user attribute database;
Registers the plurality of advertiser in the advertisement content database, said plurality of advertisers each ad contents registered in the advertising content database, further wherein a plurality of advertising content in accordance with the attribute information for each of the advertiser Registering in the ad content database;
Registering information of the advertiser selected by the user in the user-selected advertiser database from among a plurality of advertisers registered in the advertisement content database;
A corresponding advertisement from the advertisement content database based on the advertiser information selected by a predetermined user held in the user-selected advertiser database and the user attribute information held in the user attribute database. Extracting the content and displaying the extracted advertisement content on the terminal of the user;
Advertising management program to make computer execute.

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