JP4139535B2 - Advertisement placement / viewing confirmation method and apparatus and management server - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention is, for the pasted banner ads and sponsorship advertising to a website on the Internet, to investigate and aggregate such as the real me for the number of times and real-clicks, the ad in order to obtain a highly objective and reliable advertising confirmation information Regarding the posting / viewing confirmation method and its device and management server .
[0002]
[Prior art]
Traditionally, newspapers, magazines, televisions, etc. have been used as advertisements for merchandise sales. However, with the explosive expansion of the Internet, banner advertisements and sponsorship advertisements that are posted on Internet homepages have also become widespread. It came to be used.
[0003]
Banner advertisements and sponsorship advertisements are advertisements composed of small square images composed of GIF images or HTML files pasted on a home page, or home page addresses and sentences written in different colors in the text. This banner advertisement or sponsorship advertisement is linked to the advertiser's homepage, and clicking on the banner advertisement, sponsorship advertisement, or a designated location on the homepage with the pointer will automatically link to the advertiser's homepage. It is a mechanism to jump to.
[0004]
Banner ads and sponsorship ads on Internet homepages are how many people can see the homepage on which the banner ads and sponsorship ads are posted, or how many people click on their homepage. The value of advertising greatly depends on whether you are able to visit. Therefore, advertisers usually want to post on popular homepages or homepages with content related to their products, such as homepages that are most effective for them.
[0005]
In general, the advertising fee for banner advertisements and sponsorship advertisements depends on the period and number of times the website has been posted, the number of users accessing the website where the advertisement was posted, or the actual advertisement clicked on the banner advertisement or sponsorship advertisement. It is determined by the number of users who jumped to the homepage, and the number of users who actually purchased the product by looking at banner ads and sponsorship ads. In order to conclude a fair advertising contract between operators, it is a major premise that an actual banner advertisement or a sponsorship advertisement on the homepage can be accurately grasped. Traditionally, the collection and reporting of this actual advertising status has been entirely entrusted to homepage operators, and advertisers and advertising agencies have had to trust this.
[0006]
[Problems to be solved by the invention]
However, entrusting the collection and reporting of the actual advertisement placement data to the homepage operator who is the party is problematic from the viewpoint of confirming the advertisement placement situation objectively and credibly. Accordingly, it has been desirable and desirable to collect and report advertisement placement status by third parties as much as possible.
[0007]
The present invention has been made on the basis of the above-mentioned demands. For banner advertisements, sponsorship advertisements, text advertisements, etc. on Internet homepages, the number of actual postings and the number of actual clicks are investigated by a third party organization. The purpose is to provide an advertisement placement / viewing confirmation method and apparatus and management server that can aggregate and distribute objective and reliable advertisement placement confirmation information to advertisers and advertising agencies. It is.
[0008]
[Means for Solving the Problems]
In order to achieve the above object, an advertisement placement / viewing confirmation method of the present invention is a method for managing the placement and viewing of advertisement information to be provided to a user terminal via a network, On the other hand, the management means assigns a unique ID, and the distribution server distributes the advertisement information assigned with the ID to the user terminal based on the access from the user, and transmits the ID to the management means. , Notifying that the advertisement information has been distributed to the user terminal, and when the advertisement information is specified by the user terminal, the distribution server transmits the specified information including the ID to the management means, The ID and the ID included in the designation information are collated to record the posting and viewing of the advertisement information by the user terminal.
[0009]
An apparatus for performing the advertisement placement / viewing confirmation method is an apparatus for confirming placement and viewing of advertisement information to be provided to a user terminal via a network, and for generating advertisement information. A generation server, a management server that assigns an ID to the advertisement information generated in the above, and manages the posting / viewing of the advertisement information to which the ID is assigned; A distribution server that distributes to the user terminal via the distribution server, the distribution server distributes the advertisement information to which the ID is assigned to the user terminal based on access from the user, and transmits the ID to the management unit Thus, it is notified that the advertisement information has been distributed to the user terminal, and the advertisement information distributed on the user terminal is The management server notifies the management server of the designation information including the ID, and the management server collates the ID contained in the designation information with the ID to post / view the advertisement information. To record. The management server is a management server that manages the posting and viewing of advertisement information on the network, and a means for giving an ID to the advertisement information received from the advertisement information generating means, and the ID When the advertisement information is transmitted from the distribution server to the user terminal, based on the means for receiving the ID from the distribution server and the designation of the user at the user terminal with respect to the advertisement information to which the ID is assigned, from the means for receiving the specified information, including the I D, read the ID from the received specified information, and recording means for recording the post and viewing of the advertisement information against the ID received from the distribution server It will be.
[0010]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below with reference to the drawings.
FIG. 1 shows an embodiment of an Internet advertisement placement confirmation system according to the present invention. In the illustrated example, the advertiser and the user are each shown as one block. However, there are actually a large number of advertisers and users.
[0011]
In the figure, 1 is the B advertiser, 1a is the server of the B advertiser 1, 2 is an advertising agency or media rep that creates banner advertisements and sponsorship advertisements, 3 is a server of the Internet advertising media company A, 4 The personal computer 5 of the user who is subscribed to the Internet is the advertiser B company 1, the advertising agency or media rep 2, the server 3 of the advertising medium A company, the user personal computer 4, and the receiving server and ID of the third institution 6 described later. Internet (or a dedicated communication line) connecting with the granting unit.
[0012]
6 is a third party organization independent of the advertising agency 2, and the third party organization 6 receives the receiving server 6 a for receiving data for banner advertisement and sponsorship advertisement placement confirmation and click confirmation, the reception A database 6b for collecting and storing the data received by the server 6a and an ID assigning unit 6c for assigning an ID number for each banner advertisement or sponsorship advertisement of the B advertiser are installed.
[0013]
Next, the operation of the Internet advertisement placement confirmation system according to the above embodiment will be described.
First, when Advertiser B requests banner ad or sponsorship ad from advertising agency 2, advertising agency 2 discusses with the advertiser the posting home page, posting period, number of postings, contents of advertising, etc. A banner advertisement sponsorship advertisement posting request and an advertisement manuscript are submitted to an advertising media company B that operates a target homepage. Upon receiving the banner advertisement or sponsorship advertisement request, the advertising medium A pastes the created banner advertisement or sponsorship advertisement at a predetermined position on the home page of the server 3 that requested the banner advertisement or sponsorship advertisement. To start.
[0014]
Now, when the user accesses the home page of the server 3 of the advertising media company A through the Internet 5 by the personal computer 4 (step S1), the home page of the advertising media company A is transmitted to the personal computer 4 (step S2). Also, a viewing signal indicating that the homepage has been transmitted to this user is transmitted to the receiving server 6a of the third party organization 6 (step S3).
[0015]
Next, if the user is interested in any banner advertisement, sponsorship advertisement, text advertisement, or the like, for example, a banner advertisement pasted on the homepage and clicks on the banner advertisement with the mouse pointer (step S4), the click is made. The previous URL information is transmitted to the personal computer 4 (step S5). Further, a click counter signal indicating that the URL of the advertiser B has been viewed is transmitted to the receiving server 6a of the third party organization 6 (step S6).
[0016]
As a result, the user's personal computer can access the server 1a of the advertiser B (step S7) and can view the home page of the server 1a.
[0017]
On the other hand, in step S3 and step S6, when a viewing signal is transmitted from the advertising media company A server to the receiving server 6a in the third company organization 6, the receiving server 6a checks whether the ID code is correct. The received signals are totaled and accumulated in the database 6b (step S8). Note that the receiving server 6b is not limited to the number of clicks, but also information necessary for confirming the advertisement placement status, such as the number of placements, placement date and time, placement time, advertiser name, advertisement product name, banner advertisement name, handling agency name, etc. Other necessary information is also accumulated.
[0018]
Then, when the real-time or contracted due date comes, the receiving server 6b creates advertisement placement status data such as the actual number of times and the actual number of clicks of each banner ad based on the information collected so far. Further, if necessary, the information is processed into a table or a graph, and then transmitted to the corresponding advertiser B, advertising agency 2, and advertising media company A via the Internet (or fax line, etc.) (step S9). .
[0019]
Each advertiser B or advertising agency 2 that has received the aggregated data collates with the advertising performance report sent from the advertising company A for each aggregated date, confirms the advertising status, and charges Make a payment.
[0020]
In this way, by using the advertisement insertion / viewing confirmation method and apparatus and management server of the present invention, the advertiser A and the advertising agency 2 report the actual posting status of the banner advertisement to the advertising company A. It can be obtained and confirmed separately from the advertising performance, and objective and reliable advertising can be realized by a third party organization.
[0021]
It is required that the ID code sent together with the delivery signal or click signal for the banner advertisement or the like be sent after being encrypted. As a result, even if an invalid click signal is sent, this can be detected and prevented, and the correct number of insertions can always be counted, and more accurate measurement can be realized.
[0022]
Further, in the description of the operation described above, the case of the banner advertisement has been described. However, in the case of a sponsorship advertisement, a text advertisement, and the like, various types of posted information can be accurately known, In the embodiment, the case where the advertiser B, the advertising agency 2, and the advertising media company A are one company and there is one user has been described. It is natural to do it.
[0023]
【The invention's effect】
As described above, when using the advertisement placement / viewing confirmation method and apparatus and management server according to the present invention, the actual number of times and actual clicks on each banner advertisement and sponsorship advertisement on the receiving server as a third party organization. It is possible to create advertisement placement status data such as the number of times and distribute it to advertisers and advertising agencies. For this reason, advertisers and advertising agencies can objectively confirm whether or not the banner advertisement requested by the homepage operator was actually executed as contracted. Business can be developed.
[0024]
In addition, when the ID code is encrypted, it is possible to prevent an illegal click signal from being transmitted, and the reliability can be further improved.
[Brief description of the drawings]
FIG. 1 is a block diagram showing an embodiment of an advertisement insertion / viewing confirmation method and apparatus and management server according to the present invention.
FIG. 2 is a flowchart for explaining the operation of the block diagram.
[Explanation of symbols]
1 Advertiser B
1a Advertiser B server 2 Advertising agency and media rep 3 Advertising media company A server 4 User personal computer 5 Internet 6 Third party organization 6a Receiving server 6b Database 6c ID assignment section

Claims (3)

A method of managing the placement and viewing of advertising information that should be provided to user devices over a network,
The management means gives a unique ID to the generated advertisement information,
Based on the access from the user , the distribution server distributes the advertisement information to which the ID is given to the user terminal, and transmits the ID to the management means to indicate that the advertisement information has been distributed to the user terminal. Notify
When the advertisement information is designated from the user terminal, the distribution server transmits designation information including the ID to a management unit.
An advertisement insertion / viewing confirmation method in a network in which the management unit collates the ID with an ID included in the designated information and records the posting and viewing of the advertisement information by a user terminal. A device that confirms the placement and viewing of advertising information to be provided to user terminals via a network,
An advertising information generation server for generating advertising information;
A management server that assigns an ID to the advertisement information generated as described above, and manages the posting / viewing of the advertisement information with the ID;
A distribution server that distributes the advertisement information with the ID to the user terminal via the network;
The distribution server distributes the advertising information with the ID to the user terminal based on the access from the user, and transmits the ID to the management means, thereby distributing the advertising information to the user terminal. When the advertisement information distributed on the user terminal is designated by a user operation on the user terminal, the designation information including the ID is notified to the management server,
The management server is an advertisement placement / viewing confirmation apparatus that records the placement / viewing of the advertisement information by comparing the ID included in the designated information with the ID. A management server that manages the placement and viewing of advertising information on the network,
Means for giving an ID to the advertisement information received from the advertisement information generating means;
Means for receiving the ID from the distribution server when the advertising information with the ID is transmitted from the distribution server to the user terminal;
Means for, based on the specified user at the user terminal, receives the specified information including the I D from the distribution server for the advertisement information which the ID is assigned,
Management server that reads the ID from the received specified information, and a recording means for recording the post and viewing of the against the ID received from the distribution server advertising information.

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