JP4227982B2 - Sales information management system - Google Patents

Description

  The present invention relates to a sales information management system for managing product purchase information for each customer, and more particularly to a sales information management system for providing various services for each customer via a receipt output from a POS terminal at the time of product purchase.

  Conventionally, various methods for promoting sales by reflecting the degree of customer contribution in the content of services have been proposed. For example, in Patent Document 1, the customer management server evaluates the contribution by customer based on the customer's product purchase data collected from the POS terminal in each store, and the host device in each store Reflect the received customer-specific contributions in each product file so that the product unit price can be changed, etc., and the customer-specific contributions are objectively and fairly evaluated and reflected in the differentiation service. A system that can do this is disclosed.

JP 2000-207644 A

  However, in the system disclosed in Patent Document 1, the service is limited to the price reduction service, and only the contribution of the customer is evaluated in implementing the price reduction. In recent years, due to diversification of customer needs, only price reduction services are becoming the most unwelcome services. In promoting sales and appealing to customers, not only customer contributions and purchase characteristics, but also various Based on these factors, it is desirable to provide services that better meet customer needs.

  The present invention has been made in view of the above technical problems, and an object thereof is to provide a sales information management system capable of providing a service corresponding to customer needs for the purpose of sales promotion and appeal to customers. .

Accordingly, the invention according to claim 1 of the present application is a sales information management system that includes a POS terminal that is installed in a store and issues a receipt, and manages product purchase information acquired from the POS terminal in accordance with the purchase of a product for each customer. Management means for managing customer attribute information representing customer attributes together with the product purchase information for each customer, and customer attribute information and product purchase information managed by the management means prior to the customer's next product purchase. Target person extraction means for extracting customers who are the target of service provision based on multiple conditions, and service for setting service provision conditions for the extracted customers to receive service provision before the customer purchases the next product and provide condition setting means, before the next commodity purchase of the customer, and service content setting means for setting a service content to be provided to the customer, the POS terminal Provided within the same store, the service provider subject extracted by the subject extracting unit, the service providing condition setting set the service providing condition by means, and set the services by the service content setting means Information holding means for acquiring and holding information regarding the store between the closing of the store and the next opening , and the POS terminal Based on the information held in the information holding means, a determination is made as to whether or not the customer who is purchasing the product is the service provider, and the customer who is purchasing the product is the service provider In some cases, it is determined whether or not the customer satisfies the service provision conditions. If the service provision conditions are satisfied, the service configuration is determined. Issues a receipt on which service content set is reflected by means, it is obtained by it said.

Still, the invention according to claim 2 of the present application, in any one of the invention according to the claim 1, the customer attribute information, age, gender, residential area, birth month, the customer makes a subscription It is characterized in that it is at least one of the enrollment months.

Still, the invention according to claim 3 of the present application, in any one of the invention according to the claim 1, the product purchase information, product purchase total, visit days, the latest purchase date, at least one of the point balance It is characterized by being one.

  According to the invention according to claim 1 of the present application, product purchase information acquired by a POS terminal installed in a store is managed, and not only the contribution amount such as the total purchase amount of customers, the number of visits to the store, etc. Customers are extracted based on multiple customer attribute information such as type, age, gender, living area, point balance, etc., and services such as prices, discounts, discounts, point multipliers, bonus points, etc. are specified for the extracted customers By providing services such as promotional information and messages that can be freely and freely changed for each customer in a timely manner, we can provide services that better meet the needs of customers and, as a result, strongly appeal to the next visit. can do. In addition, according to the present invention, the service can be provided at low cost via a receipt issued from the POS terminal.

According to the invention of claim 1 of the present application, since the information about the customer extracted by the customer extracting means and the service set by the service setting means is held in the same store as the POS terminal, There is no need to search outside the store to determine whether or not the customer being purchased is the customer extracted by the customer extraction means, and the POS terminal side does not reduce the processing speed, It is possible to reflect the service on the receipt when acquiring the purchase information. In addition, it is possible to provide a service without trouble even when the communication network outside the store fails.

Further, according to the invention according to claim 1 of the present application, it is necessary to provide a service via a receipt at the POS terminal, such as information about the customer extracted by the customer extracting means and the service set by the service setting means. Since the information to be obtained is acquired by the information holding means in the same store between the closing of the store and the next opening, the service can be provided without any trouble even when the communication network outside the store fails.

Furthermore, according to the invention of claim 2 of the present application, the customer extracting means can select and extract customers in various ways based on customer attribute information.

Furthermore, according to the invention of claim 3 of the present application, the customer extracting means can select and extract customers in various ways based on the product purchase information.

Embodiments of the present invention will be described below with reference to the accompanying drawings.
FIG. 1 is a diagram showing a configuration of a sales information management system according to an embodiment of the present invention. The sales information management system 1 is basically installed in a local network (hereinafter referred to as “store LAN”) 10, 30, 40 constructed for each store, and in the headquarters, and the store LAN 10, 30, 40 Are collected via the communication network 50 and data such as attribute data (hereinafter referred to as “customer attribute data”) related to registered customers and product purchase data acquired at each of the store LANs 10, 30, 40. And a management server 20 that performs batch management. The store LAN 10 is constructed from a plurality of POS terminals 2, a PC 4 for various setting operations, and a POS server 5 that manages each POS terminal 2.

  In FIG. 1, the internal configuration of the store LANs 30 and 40 is omitted because it is the same as that of the store LAN 10, and only the store LAN 10 will be described below, but the operation of the store LANs 30 and 40 will be described. The function is the same as that of the store LAN 10.

  In the sales information management system 1, the customer is identified by, for example, an identification number assigned at the time of member registration, and the POS terminal 2 in the store LAN 10 stores, for example, magnetic information on the member card 3 at the time of product purchase. And the product purchase data is acquired while being associated with the customer specified based on the identification number. The product purchase data acquired by the POS terminal 2 is collected by the POS server 5 in the same store LAN 10. Thereafter, the customer product purchase data managed by the POS server 5 is transmitted to the management server 20 via the communication network 50 in real time. On the management server 20 side, the timely data is updated as the product purchase data is received, and customer attribute data, product purchase data, and various types of analysis data are accumulated and managed for each customer.

  In the POS terminal 2 in the store LAN 10, a receipt is issued at the time of purchase of a customer's product. In this embodiment, customer attribute data, product purchase data and various types of analysis managed by the management server 20 for each customer. Based on the data, the customer is extracted in advance, and thereafter, for the extracted customer, the predetermined service is included in the product purchase receipt including the product purchase information issued on the POS terminal 2 side, or the product purchase A service receipt including a predetermined service is issued separately from the receipt. Although details will be described later, in this embodiment, not only the degree of contribution determined by the total purchase price, the number of visits, etc., but also the customer due to various factors such as the product purchased, its category, age, gender, living area, point balance, etc. By being extracted, it is possible to provide various services such as prices, discounts, discounts, point multipliers, bonus points, etc., or promotional information and messages that can be changed freely and freely for each customer. Yes.

FIG. 2 is a diagram for explaining the flow of receipt issuance including a predetermined service by the sales information management system 1. First, the product purchase data acquired by the POS terminal 2 in the store LAN 10 and accumulated in the POS server 5 is transmitted to the management server 20 via the communication network 50 (S1). In the management server 20, with the receipt of the product purchase data from the POS server 5, the product purchase data managed for each customer is updated and registered as various analysis data (S2).
In the present embodiment, the management server 20 incorporates a customer management program (specifically, “Satisfa” provided to the market by the applicant of the present application) to manage customer attribute data and product purchase data. Analysis is performed based on this program.

Next, for example, when the store manager performs a setting operation via the PC 4 in the store LAN 10, analysis is performed based on customer attribute data and product purchase data managed by the management server 20. As a result, for example, customer rank data representing the customer rank based on the degree of contribution determined by the total purchase amount, the number of visits, etc., decyl data representing the decyl analysis result, RFM data representing the RFM analysis result, and other various analysis data are acquired. Is done. These analysis data are managed by the management server 20 together with customer attribute data and product purchase data. In addition, a customer to whom a service is provided on the POS terminal 2 side (hereinafter referred to as a “service provision target”) is extracted, and a condition for providing a service in relation to the extracted service provision target (Hereinafter referred to as “service provision conditions”), and the type and contents of services such as coupons and messages (hereinafter referred to as “service contents”), and further, receipts or services such as head messages and footer messages Message content (hereinafter referred to as “message content”) included in the receipt is registered (S3).
In the following, information related to services including a service provision target, service provision conditions, service contents, and message contents is collectively referred to as “service information”.

  Although not particularly illustrated, in the present embodiment, a web browser is used for the setting operation via the PC 4 in the store LAN 10, and is associated with a customer management program on the management server 20 side in advance. When the set web page is accessed from the PC 4, a screen for setting service provision conditions and service contents and registering message contents is displayed on the web browser, and various screens set via these screens are displayed. On the management server 20 side, customer analysis, extraction, and registration processing are executed based on the above conditions and contents.

  Subsequently, the service information registered in S3 is converted from the management server 20 into data for distribution to the store LAN 10, and then transmitted to the POS server 5 in the store LAN 10, and held on the POS server 5 side. (S4). After that, when the customer purchases a product, the card presented by the customer is scanned at the POS terminal 2 in the store LAN 10 and when the customer identification number is acquired, the POS server 5 is searched, and the acquired identification number is acquired. Based on the service information held in the POS server 5, it is determined on the POS terminal 2 side whether or not the user is a service providing target (S5). If the person is a service providing target, the conformity with the service provision conditions is further confirmed, and if the conformity is met, the related message content is printed on the receipt (S6). The receipt may include, for example, a bar code representing information for identifying the service, in addition to the character information representing the message content.

  Further, when the customer uses the receipt to which the message information is added at the next visit, for example, when the barcode printed on the receipt is scanned (S7), the information is transferred to the management server via the POS server 5. The sales promotion data managed as information for analyzing the sales promotion effect of each service is updated on the management server 20 side (S8).

  In the present embodiment, for example, the analysis, extraction, and registration processing on the management server 20 side indicated as S3 is executed from the closing of the store to the next opening, for example, at night, and transmitted from the management server 20 in S4. The service information thus received is taken into the POS server 5 in the store LAN 10 at the time of start-up associated with the store opening. According to such an aspect, when the store is opened, the POS server 5 secures information necessary for providing the service on the POS terminal 2 side, so that the service can be provided without any trouble even when the communication network 50 fails. Is possible. In addition, since it is determined whether or not the user is a service provider at the time of product purchase by searching the POS terminal 2 from the POS terminal 2, an increase in processing load is avoided on the POS terminal 2 side, and the processing speed is increased. It is possible to print the message content on the receipt while acquiring the product purchase data without any decrease.

FIG. 3 is a diagram showing an example of extraction of a service provider who is executed on the management server 20 side in response to a setting operation via the PC 4 in the store LAN 10.
In this example, first, in order to specify the purchase target, “shop total” targeting customers in the entire store, “major classification” targeting customers who purchased large classification products specified in advance, and specifying in advance One of “medium classification” targeting customers who have purchased the medium-classified goods and “small classification” targeting customers who have purchased small-classified goods designated in advance is set. Specifically, “major classification” represents categories such as clothing, food, and living, and “medium classification” refers to, for example, meat, fresh fish, fruits and vegetables, etc. Represents the category that further classifies each classification category that constitutes “major classification”, and “minor classification” refers to “medium classification” such as pork, beef, chicken, etc. A category for further classifying each classification category is shown. That is, customers can be narrowed down while further subdividing in the order of store total, large classification, medium classification, and small classification.

  Next, a customer rank is set. Customers are ranked on the management server 20 side based on contributions based on the total amount of goods purchased, the number of visits, etc. For example, by setting the customer rank of “Top 30%”, store total, large classification, medium classification, small The top 30% of customers extracted by classification can be extracted. If the customer rank is not specified, the customer extracted by the store total, the large classification, the medium classification, and the small classification is selected as it is.

  Furthermore, one or a plurality of extraction conditions are set in order to narrow down the service provision target as necessary. In this embodiment, as such extraction conditions, for example, an “age group” that represents an age group to which the customer belongs (10's, 20's, 30's, etc.), the distance from the store to the customer's residence, “Residence area” representing the customer ’s distance range, “Birth month” representing the customer ’s birth month, “Gender” representing the customer ’s gender, “Latest purchase date” representing the latest purchase date of the customer, and month of customer registration "Membership month" that represents the number of customer visits during the specified period, "Number of visits during the period", "Total purchase price" that represents the total purchase amount of the customer during the specified period, and "Points" that indicate the customer's point balance related to the point service “Balance” is used.

  FIG. 3 shows an example in which “age group” and “residential area” are set as customer extraction conditions, and an example in which “residential area” and “birth month” are set. In addition, “Gender”, “Birth month”, “Membership month”, “Residence area”, “Number of visits to the period”, “Total purchase period”, “Point balance”, “Latest purchase date”, etc. An example in which is set in any combination is shown.

  Specifically, when “shop total” and “customer rank: top 10%” are set as extraction conditions, the top 10% of customers in the entire store can be targeted for service provision. Also, when “major category: food”, “customer rank: top 30%”, “age group: 30s” and “residential area: more than 10 km” are set, the top 30% of customers who purchased food Among them, customers who are in their 30s and whose living area is outside the 10 km trade area can be targeted for service provision.

  Furthermore, if “shop total”, “birth month: August” and “gender: female” are set as extraction conditions, female customers born in August in the entire store shall be targeted for service provision. Can do. Furthermore, when “shop total”, “age group: teenage”, and “enrollment month: last month” are set, the teenage customer who joined last month can be the target of service provision. In addition, if “Store total”, “Monthly visits: 4 days or more” and “Monthly purchase total: 10,000 yen or more” are set, purchases will be made for 4 days or more for the entire store. Customers whose total amount is 10,000 yen or more can be targeted for service provision.

  According to this customer extraction method, customers whose product purchases are gradually increasing, customers whose product purchases are decreasing, customers whose purchase unit price is low, customers who have a small number of visits but have a high purchase unit price, It is possible to easily identify a service providing target person from various viewpoints such as a customer who is a member but not purchased.

  4A to 4D schematically show examples of data structures managed on the management server 20 side.

  First, FIG. 4A shows the data structure of the service provision target extracted as described with reference to FIG. 3. Here, “plan No” representing the plan number of the service is shown. And “customer No” representing the customer identification number, “customer name”, and “total purchase amount”.

  FIG. 4B shows the data structure of the service provision conditions. Here, “Plan No”, “Provision conditions” as specific service provision conditions, and upper limit of service provision are shown. “Issuance count” representing the number of times is included. “Provision condition” includes “product category” that represents the product category to be provided or the product itself, “single product”, “manufacturer” that represents the manufacturer of the product to be provided, and the lower limit to be provided. It consists of “Specify Amount” that represents the purchase price.

  Further, FIG. 4C shows the data structure of the service content. Here, the “plan No.”, the “type” representing the type of service (coupon or message), and the service usage period are shown. “Use period”, “special value” indicating a specific unit price, discount rate, discount amount, point multiplying factor, etc., and “privilege target” are included. The “privilege target” includes a “product category” that represents the product category that is the privilege target or the product itself, a “single product”, and a “maker” that represents the manufacturer of the product that is the privilege target.

  In the management server 20, when data having a data structure as shown in FIGS. 4A to 4C is created when a new service is registered, sales promotion data representing a sales promotion effect is created for each service. The FIG. 4D shows the data structure of the sales promotion data. Here, “plan No”, “service provision period” representing the service use period, and “target person” representing the total number of service provision subjects. "Number" and "number of users" representing the total number of customers using the service. When the service provision target uses the service during the service provision period, the “number of users” is sequentially updated. Based on the ratio of “number of users” to “number of target users”, the customer response rate of each service is calculated, and the sales promotion effect is analyzed.

  FIG. 5 is a flowchart of service information creation processing executed between the PC 4 and the management server 20 in response to a setting operation via the PC 4 in the store LAN 10.

  In this process, first, the management server 20 performs various types of analysis based on customer attribute data and product purchase data managed for each customer (# 11), whereby customer rank data and decyl data as described above are obtained. , RFM data, and other various analysis data are acquired.

  Subsequently, while referring to various analysis screens on the PC 4 side in the store LAN 10, for example, the purchase target, the total monthly purchase amount, the number of visits per month, the customer age group, the residence area, the enrollment month, the birth month, the gender, etc. are specified. In response to this, the service providing target person is extracted on the management server 20 side based on the designated information (# 12).

  Thereafter, on the PC 4 side in the store LAN 10, for example, according to the service provision period, the total purchase amount, the upper limit of the number of issues during the period, for example, the issue pattern such as once a day, the product classification / product / manufacturer Based on the specified information, the service providing condition is set on the management server 20 side (# 13).

  Furthermore, on the PC 4 side in the store LAN 10, for example, the type of coupon or message, the expiration date, the unit price, the discount, the discount rate, the point rate, the bonus, etc. Based on the information, the service content is set on the management server 20 side (# 14).

  Further, in response to the message information related to the service being input on the PC 4 side in the store LAN 10, the message information is registered on the management server 20 side (# 15). Thereafter, the management server 20 creates service information for distribution to the store LAN 10 from the conditions and message information set or registered in steps # 12 to # 15 (# 16). This is the end of the process.

  FIG. 6 is a flowchart of service information acquisition and update processing executed at startup by the POS server 5 in the store LAN 10. For this process, first, the POS server 5 is activated (# 21). Next, when the POS server 5 becomes communicable after being activated, the service information distributed from the management server 20 is acquired (# 22). As the service information is acquired, the service information database is updated (# 23). This is the end of the process.

  In the present embodiment, as described above, the POS server 5 is activated prior to the store opening, and the service information is acquired and updated.

  FIG. 7 is a flowchart of receipt issue and product purchase data acquisition processing executed at the time of product purchase by the POS terminal 2.

  In this process, first, when the customer purchases a product, the membership card 3 is scanned and an identification number is acquired (# 31). Next, it is determined whether or not the barcode printed on the merchandise purchase receipt or service receipt has been read (# 32). These merchandise purchase receipts or service receipts are issued when a customer purchases merchandise before that, and include services such as discounts and discounts. As a result, if it is determined that the barcode has not been read, the process proceeds to step # 34. On the other hand, if it is determined that the barcode has been read, the service identified based on the barcode is subsequently continued. Are retrieved and extracted (# 33).

  In step # 34, merchandise purchase information is registered, and then a merchandise purchase receipt is issued (# 35). If the barcode is read in step # 32 and the service is extracted, the service is reflected in the merchandise purchase receipt issued in step # 35.

  Next, based on the identification information, it is determined whether or not the user is a service provision target (# 36). As a result, if it is determined that the user is not a service providing target, the process proceeds to step # 39. On the other hand, if it is determined that the service providing target is determined, it is determined whether or not the service providing conditions are met. (# 38). As a result, if it is determined that the service provision conditions are not met, the process proceeds to step # 39. On the other hand, if it is determined that the service provision conditions are met, a corresponding service receipt is issued (# 38). ). Thereafter, product purchase data is created (# 39), and the product purchase data is transmitted to the POS server 5 in the same store LAN 10 (# 40). This is the end of the process.

  Here, the service receipt is issued separately from the product purchase receipt included in the product purchase information. However, the service receipt may be included in the product purchase receipt without being limited thereto.

Further, FIG. 8 is a flowchart of the sales promotion effect analysis process executed by the management server 20 in response to the receipt of the product purchase data from the store LAN 10.
In this process, it is first determined whether or not product purchase data has been received from the store LAN 10 (# 41). As a result, if it is determined that the product purchase data has not been received, step # 41 is repeated again. On the other hand, if it is determined that the product purchase data has been received, the product purchase data is subsequently updated. Based on this, the sales promotion data is updated and registered (# 42). Thereafter, the sales promotion effect is analyzed (# 43). Specifically, for example, as described with reference to FIG. 4D, the customer response rate of each service is calculated based on the ratio of the number of service users to the number of service provision target persons. This is the end of the process.

  In the present embodiment, this processing is performed at night when the store is closed, and the number of purchases is updated and registered for the sales promotion data managed by the management server 20. Thereby, at the time of opening the store the next day, it becomes possible to search for the reaction information of the sales promotion effect up to the previous day.

  Subsequently, for the purpose of sales promotion and customer appeal to customers, according to the customer rank and customer purchase characteristics, a mode for providing more timely information and services, such as a product purchase receipt including services such as coupons and messages or This will be described with reference to FIGS. 9 to 13 showing specific examples of service receipts.

  First, (a) and (b) in FIG. 9 show service receipts corresponding to coupons in which different product unit prices are set for each customer rank. In the service receipt shown in FIG. 9A, a service for providing milk tea at a special service price of “168 yen” to customers of a predetermined rank is set. On the other hand, in the service receipt shown in FIG. 9B, the milk tea is offered at a special service price of “198 yen” to a customer whose rank is lower than that of the customer for whom the service receipt shown in FIG. The service to be provided is set. In this case, sales can be promoted while providing a service according to the customer's contribution by setting a cheaper price to a higher-ranked customer based on the customer's contribution.

  10A and 10B show merchandise purchase receipts containing different messages for each customer rank. In the merchandise purchase receipt shown in FIG. 10A, a service for providing a “nice present” to customers of a predetermined rank when visiting the store from May 3rd to 6th is set. On the other hand, in the merchandise purchase receipt shown in FIG. 10 (b), the customer who has a lower rank than the customer who is the provision target of the merchandise purchase receipt shown in FIG. A service to provide "crude" is set when visiting the store in between. In this case, based on the degree of customer contribution, a more expensive present is provided to a higher-ranked customer, so that sales can be promoted while providing a service according to the degree of customer contribution.

  FIG. 11A shows a service receipt corresponding to a discount coupon provided to a predetermined customer. In this service receipt, a 10% discount service for all products in the period from July 11 (Monday) to July 17 (Sunday), 2005 is set for customers with a high customer rank. Although not particularly illustrated, a discount service of 5% for all products may be set for a customer whose rank is lower than that of the customer for whom the service receipt shown in FIG. In this case, based on the customer's contribution, a higher discount rate is set for a good customer with a high customer rank, and sales promotion is provided while providing services according to the customer's contribution. Can do.

  FIG. 11B shows a service receipt corresponding to a discount coupon provided to a predetermined customer. In this service receipt, food items in the period from July 4th (Monday) to July 10th (Sunday), 2005, for customers with a total monthly purchase of 50,000 yen or more for products classified as “food” A uniform 50 yen discount service is set. In this case, based on the purchase characteristics of multiple customers, a discount service for the specific product category is provided to customers with a large total purchase price of a specific product category, taking into account the purchase characteristics of the customer. Sales promotion can be promoted while providing services that meet customer needs.

  Further, FIG. 11 (c) shows a service receipt corresponding to a point increase coupon provided to a predetermined customer. In this service receipt, a service with a five-fold increase in points at the time of brand inner purchase is set for customers who frequently purchase cosmetics. In this case, based on the customer's contribution and purchase characteristics, the customer's needs can be met by providing point services for specific products belonging to that product category to customers who purchase many times for a specific product category. It is possible to promote sales while providing appropriate services.

  Further, FIG. 11 (d) shows a service receipt corresponding to a discount coupon provided to a predetermined customer. This service receipt offers a 20% discount on all jewelry items for female customers born in July and celebrating their birthday. In this case, a discount service for a specific product category is provided to female customers who are born on the basis of attribute information of multiple customers. Can provide sales services while promoting sales.

  FIG. 12A shows a service receipt corresponding to a delivery fee free coupon provided to a predetermined customer. In this service receipt, a service free of charge is set for customers (silver members) who are excellent and age 70 or older. In this case, based on the customer's contribution level and attribute information, while providing services that meet the customer's needs to elderly customers who are difficult to bring back large or heavy products themselves, Promotion can be promoted.

  FIG. 12B shows a service receipt corresponding to a parking fee free coupon provided to a predetermined customer. In this service receipt, a parking fee free service is set for a customer who lives far away (for example, a customer whose living area is 15 km or more). In this case, based on the customer's attribute information, it is possible to promote sales while providing a service that meets the customer's needs.

  Further, FIG. 12C shows a service receipt corresponding to a discount rate increase coupon provided to a predetermined customer. In this service receipt, a 10% discount service for all cosmetics is set for female customers. In this case, based on the customer's attribute information, it is possible to promote sales while providing a service that meets the customer's needs.

  Furthermore, FIG. 12D shows a service receipt corresponding to the point increase coupon provided to a predetermined customer. In this service receipt, a special notice of autumn clothing pre-sale and a 5-fold increase service at the time of purchase are set for customers in their 20s who purchase clothes at a high frequency or the total purchase amount. In this case, based on the customer's contribution, purchase characteristics, and attribute information, it is possible to promote sales while providing a service that meets the needs of the customer.

  FIG. 13A shows a service receipt including a sale opening notification message provided to a predetermined customer. The service receipt includes a message notifying a high-ranking customer that a special special sale will be held. In this case, it is possible to promote sales while providing services according to the degree of customer contribution.

  FIG. 13B shows a service receipt including an up-ranking notification message provided to a predetermined customer. This service receipt includes a message notifying a customer who ranks up after purchasing a few products. In this case, it is possible to promote sales while providing services that meet the needs of customers based on the purchase characteristics of customers.

  Further, FIG. 13C shows a service receipt including an event holding notification message provided to a predetermined customer. This service receipt includes a message notifying a customer who has a purchase history of children's clothing that an Anpanman show will be held. In this case, it is possible to promote sales while providing services that meet the needs of customers based on the purchase characteristics of customers.

  Furthermore, FIG. 13 (d) shows a service receipt including a notification message of a crude gift provided to a predetermined customer. This service receipt includes a message that informs customers of a predetermined rank that they will give a crude product when they visit the store from August 15 (Monday) to 21 (Sunday), 2005. The present may be changed according to the degree of customer contribution. In this case, it is possible to promote sales while providing services according to the degree of customer contribution.

  As is clear from the above description, according to the present embodiment, not only the contribution amount such as the total purchase amount of the customer and the number of visits to the store, but also the customer attributes such as the type of purchase product, age, sex, residence area, point balance, etc. Analyzing customers based on information and extracting customers for service provision, that is, what kind of purchase situation occurs for a specific customer, what kind of service is reflected in the receipt in advance Provide registered customers with services such as prices, discounts, discounts, point multipliers, bonus points, etc., and promotional information, messages, etc. that can be changed at any time and freely. As a result, it is possible to provide a service that better meets the needs of the customer, and as a result, it is possible to strongly appeal the next visit. In this case, the service can be provided at low cost via a receipt issued from the POS terminal.

Further, according to the present embodiment, at the time of purchasing the product, the determination as to whether or not the user is a service providing target is performed by searching the POS server 5 installed in the same store from the POS terminal 2, and therefore the management server 20 The service is reflected in the receipt when acquiring the product purchase information on the POS terminal 2 side without reducing the processing speed, while reducing the distribution load on the management server 20 side. Is possible. Further, in this case, it is possible to provide a service without any trouble even when a communication network outside the store configured with the management server 20 fails. Furthermore, since the service information is centrally managed by the POS server 5, it is not necessary to hold the same information among the plurality of POS terminals 2, and data consistency can be realized and work efficiency can be improved.
Further, information necessary for providing a service via a receipt at the POS terminal 2 such as information on the extracted customer and the service set by the service setting means is from the closing of the store to the next opening. In addition, since it is secured by the POS server 5 in the same store, it is possible to provide a service without any trouble even when the communication network outside the store fails.

It should be noted that the present invention is not limited to the illustrated embodiments, and it goes without saying that various improvements and design changes can be made without departing from the scope of the present invention.
For example, in the above-described embodiment, the POS server 5 is installed for a plurality of POS terminals 2 installed in the store. However, in a store where the number of installed POS terminals 2 is small, instead of installing the POS server 5 separately. In addition, it is possible to incorporate a function for acquiring and holding service information from the management server 20 in the POS terminal 2 itself.

It is a figure which shows the structure of the sales information management system which concerns on embodiment of this invention. It is a figure explaining the flow of the receipt issue containing the predetermined service by the said sales information management system. It is a figure showing the example of extraction of the service provision subject performed by the management server side according to setting operation via PC in store LAN. (A) It is a figure which shows the data structure of a service provision object person. (B) It is a figure which shows the data structure of service provision conditions. (C) It is a figure which shows the data structure of the service content. (D) It is a figure which shows the data structure of sales promotion data. It is a flowchart about the service information creation process performed between PC and management server according to setting operation via PC in shop LAN. It is a flowchart about the service information acquisition and update process performed at the time of starting by the POS server in store LAN. It is a flowchart about the receipt issue and merchandise purchase data acquisition process performed at the time of payment by a POS terminal. It is a flowchart about the sales promotion effect analysis process performed by the management server with the merchandise purchase data reception from store LAN. (A) It is a figure which shows the service receipt in which the product unit price with respect to the good customer was set. (B) It is a figure which shows the service receipt in which the product unit price with respect to the customer whose rank is lower than the case shown to (a) of FIG. 9 was set. (A) It is a figure which shows the goods purchase receipt containing the message with respect to a good customer. (B) It is a figure which shows the goods purchase receipt containing the message with respect to the customer of a lower rank than the case shown to (a) of FIG. (A) It is a figure which shows the service receipt in which the discount service in the predetermined period with respect to the high-quality excellent customer was set. (B) It is a figure which shows the service receipt in which the discount service in the predetermined period with respect to the customer whose monthly purchase total of the goods which belong to a specific category is more than predetermined is set. (C) It is a figure which shows the service receipt in which the point increase service at the time of related goods purchase was set with respect to the customer with high purchase frequency of specific goods. (D) It is a figure which shows the service receipt in which the discount service of the specific goods with respect to the female customer born in the specific month was set. (A) It is a figure which shows the service receipt in which the delivery charge free service with respect to the customer who is excellent and is older than predetermined is set. (B) It is a figure which shows the service receipt in which the parking fee free service with respect to the customer who lives far away was set. (C) It is a figure which shows the service receipt in which the further discount service of the specific goods with respect to the female customer was set. (D) It is a figure which shows the service receipt in which the special notification with respect to the customer of the specific age group with high purchase frequency of the specific goods or the total purchase amount, and the point increase service were set. (A) It is a figure which shows the service receipt containing the sale opening notification message with respect to a specific customer. (B) It is a figure which shows the service receipt in which the rank notification message with respect to a customer is contained. (C) It is a figure which shows the service receipt in which the event holding notification message with respect to the customer with the purchase history of specific goods is contained. (D) It is a figure which shows the service receipt in which the notification message of the present of the coarse goods at the time of the store visit for the predetermined period with respect to the customer of a predetermined rank is contained.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Sales information management system, 2 ... POS terminal, 3 ... Member card, 4 ... PC, 5 ... POS server, 10, 30, 40 ... Store LAN, 20 ... Management server, 50 ... Communication network.

Claims (3)

In a sales information management system that includes a POS terminal that is installed in a store and issues a receipt, and manages product purchase information acquired from the POS terminal in accordance with purchase of a product for each customer.
Management means for managing customer attribute information representing customer attributes together with the product purchase information for each customer;
Before the customer's next product purchase, based on a plurality of conditions related to customer attribute information and product purchase information managed by the management means, a target person extracting means for extracting a customer who is a service providing target,
A service provision condition setting means for setting a service provision condition for the extracted customer to receive service provision before the customer purchases the next product;
Service content setting means for setting the service content to be provided to the customer before the customer purchases the next product,
The service provision target provided in the same store as the POS terminal , extracted by the target person extraction means, the service provision conditions set by the service provision condition setting means, and set by the service content setting means Information holding means for acquiring and holding information on the service content between the closing of the store and the next opening ;
Have
The POS terminal searches the information holding unit when the customer next purchases the product, and based on the information held in the information holding unit, the customer who is purchasing the product is the service provision target. If the customer who is purchasing the product is a person who provides the service, it is determined whether the customer satisfies the service provision conditions, and the service provision conditions are satisfied. A sales information management system characterized in that a receipt reflecting the service content set by the service setting means is issued. The sales information management system according to claim 1, wherein the customer attribute information is at least one of an age group, a gender, a residence area, a birth month, and an enrollment month in which the customer has registered as a member. 2. The sales information management system according to claim 1, wherein the merchandise purchase information is at least one of a total merchandise purchase price, the number of visits to the store, the latest purchase date, and a point balance.

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