JP4240956B2 - Server and information collection system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
  The present invention is for collecting information using, for example, a read-only (ROM) type optical disc.serverAnd information gathering system.
[0002]
[Prior art]
Conventionally, distribution of disc media for sales and service promotion for the purpose of promoting sales of goods or services has been performed. The person who received the disk browses the information on the disk, answers a question issued from a program on the disk, and sends the answer data to the server on the distribution side. The sales side uses the data collected in this way for product strategy and sales promotion.
[0003]
[Problems to be solved by the invention]
However, what can be a unique key of collected data is about the date and time of data reception. The data reception date alone cannot be used as a unique key for the user who is the information provider or one disc. When data is sent multiple times using the same disc, it is treated as data from different users. There is a problem that accurate and detailed data collection is difficult.
[0004]
Therefore, it is conceivable that a label or the like on which a unique code is written is pasted on a disk to be distributed in advance, and the user sends data together with the unique code. In that case, input of the unique code increases the effort by the user's input. Various uncertain factors such as mistakes occur.
[0005]
Further, the data collected in this way is usually based on information provided only once by the user, and the contents of the data have become obsolete over time. The environment surrounding the user, such as an address, name, company, organization, etc., changes on a daily basis. In addition, the user's living environment such as the family structure and income changes accordingly. As a result, it is considered that personal preference and values change as time passes. However, in the data collection by the distribution of the disk media described above, in most cases, these changes have been overlooked, so that the usefulness of the obtained user information is short and cannot be fully utilized as market data. In addition, the potential customers who were acquired often missed once.
[0006]
  Therefore, an object of the present invention is to make it possible to pair a recording medium on which content such as sales promotion is recorded with a user, and to collect useful and accurate and detailed information.serverAnd providing an information gathering system.
[0007]
[Means for Solving the Problems]
  In order to solve the above-described problems, the invention of claim 1
  A server that is accessed by using a terminal device in which a data recording medium in which content is recorded is distributed and a user who receives the data recording medium can read the data recording medium,
  Specific to the data recording medium and set according to the distribution conditionsAccording to the correlation table showing the correlation between identification information and distribution conditions,When the identification information and the content recorded on the data recording medium using the terminal device are reproduced, the user inputs according to the content.Contains information related to distribution conditionsDatabase built for each distribution condition that is registered in association with user informationWhen,
  Identification information and user information read from the data recording mediumTheReceive from terminal device via networkReceiving means for
  User information associated with the identification information using the received identification information as a keyBased on the correlation table, Identification informationTo the associated distribution termsRegister in the database for the corresponding distribution conditionsControl means to
Have
  The database
  When the user information is changed, the registered user information can be updated based on the change information indicating the change of the user information input by the user using the terminal device,
  The control means
  When the information related to the distribution conditions is changed, a new identification number corresponding to the distribution conditions is acquired based on the change content indicated by the change information, and the new identification number is associated with the user information to obtain a new identification number. Register the database with the distribution conditions corresponding toIt is a server.
[0010]
  The invention of claim 5
  Content was recordedIdentification information unique to the data recording medium and set according to the distribution conditions;
  A first program for reading the identification information;
  When a user plays back the content using a terminal device that can read the data recording medium, it is input by the user according to the content.Contains information related to distribution conditionsA second program for obtaining user information;
  A third program for automatically transmitting the read identification information and user information to a predetermined server via a network;
A data recording medium on which is recorded,
  The identification information is read based on the first program recorded on the data recording medium, and the user information is acquired based on the second program.First control means to:
  Based on the third program, the read identification information and user information are transmitted to a specific server set in advance via the network.With transmission means
HaveA terminal device;
  According to the correlation table showing the correlation between identification information and distribution conditions,Identification information and user information are registered in association with each other, Built for each distribution conditionThe databaseWhen,
  Identification information and user informationTheReceive from terminal device via networkReceiving means for
  User information associated with the identification information using the received identification information as a keyBased on the correlation table, Identification informationTo the associated distribution termsRegister in the database for the corresponding distribution conditionsSecond control means to
Have
  The database
  When the user information is changed, the registered user information can be updated based on the change information indicating the change of the user information input by the user using the terminal device,
  The second control means is
  When the information related to the distribution conditions is changed, a new identification number corresponding to the distribution conditions is acquired based on the change content indicated by the change information, and the new identification number is associated with the user information to obtain a new identification number. Register the database with the distribution conditions corresponding toServer and
It is an information collection system consisting of
[0011]
In this invention, since the data recording medium on which the content for sales promotion etc. is recorded has the identification information, the identification information is automatically transferred from the terminal device to the specific server without the user inputting the identification information. Sent with. Thereby, a database composed of distribution conditions and identification information can be constructed, and user information for each distribution condition can be obtained.
[0012]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below. In the embodiment of the present invention, unique identification information (hereinafter referred to as “ID” as appropriate) is recorded on an optical disc, such as a CD-ROM, in which product contents or service advertisements, program contents for sale, etc. are recorded. Yes. The ID is information for identifying individual disks. As long as each disk can be identified, symbols, characters, etc. other than numbers may be used. The ID is recorded so that it can be read by an existing CD-ROM drive, for example. First, in order to facilitate understanding of the embodiments of the present invention, the structure of an optical disk, for example, a CD-ROM will be described.
[0013]
FIG. 1 shows an enlarged part of an existing CD-ROM. On a track having a predetermined track pitch Tp (for example, 1.6 μm), concave portions called pits and lands where no pits are formed are alternately formed. The lengths of the pits and lands are in the range of 3T to 11T. T is the shortest inversion interval. The CD-ROM is irradiated with laser light from below.
[0014]
A structure in which a transparent disk substrate 1 having a thickness of 1.2 mm, a reflective film 2 coated thereon, and a protective film 3 coated on the reflective film 2 are laminated in order from the lower side where the laser beam hits. Has been. The reflective film 2 has a high reflectance. The CD-ROM is a read-only disk. As will be described later, after the reflective film 2 is coated, information (ID) is recorded on the reflective film 2 using a high-power laser beam.
[0015]
The flow of the manufacturing process of such a CD-ROM will be described with reference to FIG. In step S1, a glass master having a glass plate coated with a photoresist, which is a photosensitive material, is rotated by a spindle motor, and a laser beam that is turned on / off in accordance with a recording signal is applied to the photoresist film to create a master. The The photoresist film is developed, and in the case of a positive resist, the exposed portion is melted, and an uneven pattern is formed on the photoresist film.
[0016]
One metal master is created by electroforming, in which the photoresist master is plated (step S2). A plurality of mothers are created from the metal master (step S3), and a plurality of stampers are created from the mother (step S4). A disk substrate is created using a stamper (step S5). As a method for producing a disk substrate, compression molding, injection molding, photocuring method and the like are known. In step S6, a reflective film and a protective film are deposited. In the conventional disk manufacturing method, a CD-ROM is manufactured by performing label printing.
[0017]
On the other hand, in the example of FIG. 2, a step S7 for adding information to the reflective film (mirror part, for example, land) is further performed by irradiating the reflective film (mirror part, for example) with high output laser light. In the land on the reflective film, atoms move due to heat treatment (thermal recording) irradiated with laser light, the film structure and crystallinity change, and the reflectivity at that location decreases. As a result, even if it is a land, after the laser beam is irradiated, the return laser beam is reduced and is recognized by the reader in the same way as a pit. By utilizing this, information can be recorded by changing the pit length or land length. In this case, a material whose reflectance is changed by laser irradiation is used for the reflective film. Not only a material whose reflectivity is lowered, but there are materials whose reflectivity is increased by recording.
[0018]
Specifically, the reflective film is made of an aluminum alloy film Al100-xYx. As Y, at least one element selected from Ge, Ti, Ni, Si, Tb, Fe, and Ag is used. The composition ratio x in the Al alloy film is selected to be 5 <x <50 [atomic%].
[0019]
Further, the reflective film may be composed of an Ag100-xZx Ag alloy film. In that case, as Z, at least one element of Ge, Ti, Ni, Si, Tb, Fe, and (Al) is used. The composition ratio x in the Ag alloy film is selected to be 5 <x <50 [atomic%]. The reflective film can be formed by, for example, a magnetron sputtering method.
[0020]
As an example, when a reflective film made of an AlGe alloy is formed with a thickness of 50 nm and irradiated with laser light from the transparent substrate or the protective film side through the objective lens, the Ge composition ratio is 20 [atomic%]. When the recording power is 6 to 7 [mW], the reflectance is reduced by about 6%, and when the Ge composition ratio is 27.6 [atomic%], the recording power is 5 to 8 [mW]. Further, the reflectance is reduced by about 7 to 8%. Such a change in reflectance allows additional recording to the reflective film.
[0021]
FIG. 3 is a diagram for more specifically explaining the method of additional ID recording. The way of correspondence between the recording data and the pits and lands can be pattern A and pattern B in relation to the previous pattern.
[0022]
First, the pattern A will be described. For example, 3 bits of merge bits (000) are inserted between symbols. When additional recording is performed, an 8-bit data symbol is set to (0x47), for example. 0x means hexadecimal notation. FIG. 3 shows a 14-bit pattern (00100100100100) as a result of EFM (eight to fourteen modulation) modulation of the 8 bits.
[0023]
Then, the oblique recording region between the two pits is irradiated with a laser beam for additional recording. As a result, the reflectivity of the hatched area is reduced, and after recording, it is reproduced as one pit in which two pits are combined. In this case, the 14-bit pattern is (00100100000000). This is demodulated as 8 bits of (0x07) when EFM demodulation is performed.
[0024]
In the case of pattern B, the merge bit is (001). Also in this case, similarly to the pattern A, 8 bits can be changed from (0x47) to (0x07) by irradiating the hatched region with the laser beam.
[0025]
As described above, the data symbol that was originally (0x47) can be rewritten to (0x07). Besides this example, there are many other types of data that can be additionally recorded. For example, the data symbol which was originally (0x40) can be changed to (0x00). However, the additional recording is to change the pit length or land length by irradiating the mirror portion of the originally recorded data with a laser, so that the types of data that can be additionally recorded are limited.
[0026]
FIG. 3 shows an example of additional recording. As a method for recording an ID, an EFM error is intentionally generated in a predetermined section, and an ID is additionally recorded depending on the presence or absence of an EFM error. Various methods such as a method of intentionally adding an error that cannot be corrected are possible. Since the ID recorded on the disc is not formed as a pit on the disc substrate, the ID is not copied to a disc illegally created using the disc substrate as a master. In addition, the contents of the ID cannot be easily determined by encoding at the time of additional recording. Therefore, it is possible to prevent the ID from being read illegally. Even if the ID is illegally read, the information is only for the disc and is not effective as the ID of another disc. Therefore, there is an advantage that damage caused by reading the ID is small.
[0027]
The present invention proposes a business model using a disc such as a CD-ROM in which an ID for disc identification as described above is recorded. Hereinafter, the business model according to the present invention will be described. In the following description, the above-described disc is referred to as an ID-added disc as appropriate.
[0028]
In the business model according to the embodiment of the present invention, a sales side collects information from consumers using a disk with an ID, and a profit is provided to the sales side and the consumer side. Hereinafter, a specific business model in the first embodiment of the present invention will be described.
[0029]
First, the disc distribution side, which is the sales side, produces contents for sales promotion, that is, contents for the purpose of promotion and catalog of products and services, information guidance for members, sales, and the like. Then, a large number of discs such as CDs and DVDs, which are distribution media on which the produced content is recorded, for example, disc media are manufactured. Then, identification information that is a unique code such as a serial number is recorded on the manufactured disk, and an ID-added disk is manufactured.
[0030]
The distribution side distributes the manufactured ID-attached disc based on the distribution conditions. Distribution conditions here include distribution date and time, distribution location, distribution target (random, gender, age, etc.), weather, and the like. Further, the distribution side constructs a database based on the distribution conditions of the disk as described above, using the identification information recorded on the disk as a key.
[0031]
The user of the disk, which is a consumer who has received the distributed disk, plays and browses the disk after an arbitrary time has elapsed. At this time, according to the posting program stored in the contents of the disc, data such as questionnaire results and browsing records answered by the user are sent to the distribution side or a preset server together with the ID recorded on the disc. The transmission of data related to privacy is established only when the user approves. The distribution side can increase the information collection rate by giving the user a privilege such as sending a sample product, a limited product, or a free ticket in exchange for providing information.
[0032]
The distribution side constructs a correlation database between the distribution conditions and the data based on the prepared distribution condition database and the data transmitted from the user. The constructed database is used for market analysis and the like.
[0033]
Therefore, since distribution discs for sales promotion have IDs, it is possible to correlate disc distribution conditions, browsing results, etc. with unique individual IDs of disc media, and a more accurate and reliable market tool Can be given to the disc. This makes it possible to link to product strategy and sales promotion.
[0034]
FIG. 4 shows an example of a system configuration for realizing the business model according to the first embodiment. Reference numeral 4 indicates a disk factory, reference numeral 5 indicates a merchandise distributor, and reference numeral 6 indicates a consumer.
[0035]
The personal computer (hereinafter abbreviated as PC) 11 of the merchandise vendor 5 stores master data recorded on the disc 10 with ID, for example, an image of a new product when the merchandise vendor 5 is a cosmetic manufacturer, and game software. In the case of a company, it manages a sales promotion master consisting of information such as a trial version game. The ID management server 12 stores basic data of identification information (ID).
[0036]
The merchandise vendor 5 creates a master disk (such as a CD-R) on which master data for sales promotion is recorded from the data in the PC 11 and sends it to the disk factory 4 when making a request for manufacturing the disk 10 with ID. At this time, the master data may be transmitted directly from the PC 11 to the disk factory 4 using a network without using a recording medium such as a master disk. The master disk transmits a program for reading an ID, a program for obtaining data obtained from an input form such as a questionnaire and data for recording the disk browsing of the consumer 6, and the obtained data to the customer database server 13 of the merchandise vendor 5. Programs are recorded.
[0037]
The merchandise vendor 5 creates an ID to be actually written from the basic data for writing the ID stored in the ID management server 12 at the time of requesting the manufacture of the disk with ID 10, and the created ID will be described later. The data is sent to the ID control server 7 of the disk factory 4.
[0038]
The disk factory 4 is preparing a process so that the ID can be additionally recorded on the disk. That is, the disk manufacturing process 8 of the disk factory 4 is a process of performing normal disk manufacturing (steps S1 to S6 shown in FIG. 2), and the ID writing process 9 is a process of writing ID (shown in FIG. 2). Step S7). The ID control server 7 stores information related to ID writing such as an ID to be actually written and writing completion or failure. The ID-added disk 10 is manufactured by these processes and the ID control server 7. That is, the disk factory 4 writes the ID on the disk according to the ID control server 7 after the disk manufacturing process is completed.
[0039]
Further, the disk factory 4 delivers the ID-added disk 10 to the merchandise distributor 5 and sends the ID write result information from the ID control server 7 to the ID management server 12 of the merchandise distributor 5.
[0040]
The customer database server 13 of the merchandise seller 5 includes a database composed of distribution condition data of the disk 10 with ID. The customer database server 13 automatically constructs a database based on the data received from the consumer 6. Further, the customer database server 13 is provided with a program for authenticating the individual ID transmitted from the consumer 6, a program for searching for additional information related to the individual ID, and distributing it to the consumer 6.
[0041]
The PC 14 of the consumer 6 can browse the disc 10 with ID and can be connected to the Internet 15. When the consumer 6 obtains the distributed ID-added disk 10, the consumer 6 uses a device such as the PC 14 to input data such as a questionnaire and an order according to the program in the ID-attached disk 10. Then, the input data is sent to the merchandise distributor 5 by the program. At this time, the program in the ID-added disk 10 reads the ID added to the disk and transmits the read ID together with the data to be sent to the merchandise seller 5. The PC 14 posts data such as how many times the consumer 6 has viewed the chapter on the disc, and the data is also sent to the merchandise distributor 5. These data are sent to the merchandise distributor 5 after obtaining the consent of the consumer 6.
[0042]
The device for the consumer 6 to play the disc 10 with ID is not limited to a PC, and may be a device that can be connected to a network, such as a game device or a set-top box.
[0043]
Here, the operation of the system configured as described above will be described. FIG. 5 is a flowchart showing the flow up to disk distribution in an example system for realizing the business model of the present invention. The following description with reference to FIG. 5 is a description of the case where a disk is distributed for the promotion of a new product. As distribution conditions, the entire country of Japan is divided into 10 areas so that the distribution area can be understood, and an ID (serial number in this system) is allocated to each area and distributed.
[0044]
First, a product management company 5 such as a company creates a program managed by the PC 11 (step S11). This program includes a disc program menu for sales promotion, a program for obtaining information of a viewer, and a program for posting a serial number written on the disc. This serial number is read from basic data stored in the ID management server 12.
[0045]
Next, in step S12, the merchandise distributor 5 requests the disk factory 4 to manufacture a disk in accordance with the sales promotion plan and the like, and sends the master disk on which the program produced in step S11 is recorded to the disk factory 4. . Also, the serial number specification to be added at the disk factory 4 is sent from the ID management server 12 to the ID control server 7 of the disk factory 4. The creation of the serial number specification may be outsourced to the disk factory 4 and the ID addition result may be reported from the ID control server 7 of the disk factory 4 to the ID management server 12 after manufacture.
[0046]
The disk factory 4 performs disk replication, that is, manufacture based on the master disk received from the merchandise vendor 5 (step S13). The merchandise vendor 5 sends the serial number data to the ID control server 7 that performs ID writing control based on the serial number specification. Then, the ID writer that additionally writes the ID of the disk factory 4 to the disk writes the serial number on the disk created in step S13 in accordance with the command of the ID control server 7 (step S14).
[0047]
Next, it is determined whether or not the serial number recorded in step S14 is correctly recorded on the disc (step S15). If the determination in step S15 is “NO”, that is, if it is not recorded correctly, the serial number is written in step S14 by rewriting immediately or by making it possible to rewrite the serial number that was missed in a later operation. repeat. The ID writing operation is repeated until the controller issues an end instruction.
[0048]
When writing IDs, it is advisable to use a label printer for the purpose of collating the contents of additional IDs as necessary so that the correspondence between the disc on which the serial number has been written and the print label can be taken. .
[0049]
When the determination in step S15 is “YES”, that is, when the recording is correctly performed, the disk factory 4 sends the ID-equipped disk 10 whose serial number has been recorded to the merchandise vendor 5 (and attaches the above-described label as necessary). The recording completion ID information is sent from the ID control server 7 to the ID management server 12 of the merchandise seller 5 to complete the report (step S16).
[0050]
The merchandise vendor 5 that has received the ID-added disk 10 and the data of the recording ID inputs the serial number and the conditions set in the distribution condition item from the customer database server 13 and constructs a distribution condition database (step S17). .
[0051]
FIG. 6 shows an example of a correlation table of distribution conditions. In this case, Japan is divided into 10 areas as distribution conditions, and IDs are equally distributed to each area. By constructing a distribution condition database by associating IDs with distribution area items according to the correlation table as shown in FIG. 6, it is possible to identify the region where the ID-added disk 10 is distributed by ID. Note that IDs need not be equally distributed.
[0052]
After registering the distribution conditions in the database, the merchandise seller 5 distributes the ID-added disk 10 to the consumers 6 according to the registered conditions (step S18). The above is the operation of the system from manufacture to distribution of the ID-attached disk 10. These operations are performed on the sales side. Next, the operation after the consumer 6 receives the distributed disk will be described below.
[0053]
FIG. 7 is a flowchart showing a flow from disk reception to information storage by an example system for realizing the business model of the present invention. In the process shown in FIG. 7, the questionnaire data is sent to the consumer 6 who is the user of the disc 10 with ID. Then, in exchange for the questionnaire data, the merchandise distributor 5 presents the consumer 6 with a sample product or the like. Information that the user may be interested in may be provided instead of the sample product. By preparing such a privilege, the collection rate of the questionnaire can be increased. Hereinafter, the consumer 6 who is a user of the ID-equipped disc 10 is appropriately referred to as a user.
[0054]
The process flow starts when the consumer-received disk 10 with ID distributed by the consumer 6 is received from the merchandise seller 5. The user who has received the disc 10 with ID browses the content from the menu stored in the disc 10 with ID by the PC 14. The total data of the content viewed by the user is temporarily stored in a hard disk (HD) or the like by a posting program.
[0055]
The ID-added disk 10 prompts the user to input a form by a questionnaire form program before the user browses the content. Alternatively, the questionnaire form program may be executed after reading the disc. Following this, the user writes a questionnaire form (step S19).
[0056]
FIG. 8 shows an example of a questionnaire form. This form has items related to a questionnaire for the purpose of sales promotion and market information collection, in addition to items related to the user such as address and name.
[0057]
After filling in (inputting) necessary items in the questionnaire form, it is determined whether or not connected to the network in order to transmit the input data to the merchandise seller 5 (step S20). If the determination result is “NO”, that is, it is determined that the network (Internet 15) is not connected, the input data of the created questionnaire form is written to a hard disk or the like and temporarily stored (step S26). Then, when the disk 10 with ID is read next time, post-transmission processing such as prompting the user for transmission processing is performed (step S27).
[0058]
If the determination result in step S20 is “YES”, that is, it is determined that the connection to the network is possible, the questionnaire form input data to the customer database server 13 of the merchandise vendor 5 via the network such as the Internet 15. Is sent. Further, the total data of content browsing that has been totaled by the posting program and temporarily stored in the hard disk or the like is transmitted to the customer database server 13 (step S21). When these user information is transmitted, the serial number which is ID of the disk 10 with ID is transmitted together.
[0059]
Then, after authenticating the received ID from the user, the customer database server 13 receives user information from the user (step S22). FIG. 9 is an example of an ID authentication table. In the authentication table shown in FIG. 9, if an ID sent from the user exists in the individual ID item, authentication is established and an identification number corresponding to the individual ID is assigned. This identification number is configured to be uniquely derived from the individual ID. By using a table having such serial number items, it is possible to determine whether or not the received user information is information from an authorized user of the distribution disk.
[0060]
After the user information is authenticated by the serial number, it is determined whether or not the questionnaire form data already exists in the customer database as the registration destination in order to prevent double sending of the questionnaire form data (step S23). FIG. 10 shows an example of a customer database. FIG. 10A and FIG. 10B are written in two parts on the space, but originally have a data structure represented by one table. This customer database is a table of distribution locations in the Kanto area (individual IDs: S1200001 to S1300000), and IDs are associated with other items. In other words, the distribution location, whether the questionnaire form data has been registered, the data contents of the questionnaire form, and the like can be searched by ID.
[0061]
If “NO” in step S23, that is, if it is determined that the questionnaire form data has not been registered, the received questionnaire form data is added and registered in the customer database using the serial number as a unique key (step S28). ). Next, the merchandise seller 5 sends a sample product or the like in exchange for providing information to the user who is the information provider (step S29). Then, the process proceeds to step S25.
[0062]
If “YES” in step S23, that is, if it is determined that the questionnaire form data has already been registered, the information provider is notified of registration or the like (step S24), and the process proceeds to step S25. move on.
[0063]
In step S25, data such as a user's content browsing summary sent by the posting program is captured using the serial number as a unique key, and a content browsing database is created. Then, the process ends. FIG. 11 is an example of a content browsing database of the Kanto area (individual ID: S1200001 to S1300000). As shown in FIG. 11, in the content browsing database, a serial number and each chapter item are associated. That is, it is configured to be able to determine how many times a user has viewed which chapter using the serial number as a unique key. In addition to the number of times of browsing, it is needless to say that the browsing time and the browsing time zone may be totaled or may be totaled for each item instead of the chapter.
[0064]
By constructing these databases as a relational database in which the serial number (ID) is a key, the user can receive an individual service suitable for the user from the merchandise vendor 5. By analyzing the database constructed in this way, the merchandise vendor 5 can determine the user's characteristics for each distribution condition (in this case, for each region), and use the information for sales promotion, sales planning, etc. Can be used.
[0065]
In the first embodiment described above, an ID is written on a disc such as a CD-ROM or DVD-ROM on which sales promotion contents are recorded, and distributed to consumers 6 according to distribution conditions. When the consumer 6 receives the ID-added disk 10 and browses the promotional content, when sending input data such as a questionnaire form according to the program in the ID-added disk 10, the individual ID is automatically transmitted together. As a result, the sales side can obtain information correlated with distribution conditions, which can be used for sales promotion and market research. In other words, the database can be used as a marketing tool with a great effect.
[0066]
When a user fills in an input form such as a questionnaire form and sends it, the user does not need to worry about the presence of an ID, and can save time and effort for inputting the ID. In addition, customized services can be received from the sales side.
[0067]
This system can be applied not only to a tool for collecting market data but also to use collected data as direct business data. In addition, since an ID such as a serial number can be used as a unique key in the data system, duplication of data can be prevented and a more accurate database can be constructed.
[0068]
In the first embodiment described above, when the disk distribution side, which is the sales side, determines the distribution conditions for each individual ID and distributes the disk, if the distribution conditions relate to personal information, the sales side If the information is changed, it will not be possible to collect accurate information. Therefore, the sales side can obtain the change information each time the user's personal information is changed by, for example, regularly distributing the disc to the registered user for the second time or later.
[0069]
In this case, it is necessary to issue a new individual ID when updating the change contents and change the database table registered with the old information. Specifically, the case where the individual ID is classified for each distribution area, the case where the individual ID is classified by age, or the like is applicable. Consider a case where an individual ID is assigned to each region and distributed to a disc. If the user's address is changed when the disk is distributed for the second time or later, if the registration is made with the same ID as the first time, a contradiction occurs between the setting of the distribution condition and the actual user information, that is, the new address. It is possible.
[0070]
Therefore, if the ID setting condition (first disk distribution condition) is related to personal information, and the personal information is changed at the second and subsequent disk distributions, a new individual ID is issued. Then, it is necessary to move from the table in which the user information before the change is registered to a table that matches the distribution condition of the user information after the change. However, this does not apply to unspecified distribution without setting distribution conditions at the first disk distribution.
[0071]
Based on these, a specific business model in the second embodiment of the present invention will be described below. In the second embodiment, the sales side continuously collects information from registered users by performing the second and subsequent disk distributions following the first disk distribution.
[0072]
In the first disc distribution, as in the first embodiment, the disc distribution side, which is the sales side, first produces contents for general consumers such as product or service promotions and catalogs, information guidance to members, and sales. . Then, an ID-added disc in which programs such as content and posting are recorded is manufactured.
[0073]
The distribution side distributes the manufactured disc with ID based on distribution conditions such as distribution date and time, distribution place, distribution target (random, gender, age, etc.) or weather, and builds a database based on the distribution conditions.
[0074]
The user of the disc who is the consumer who has received the disc that has been distributed plays the disc and the posting program stored in the content of the disc allows the questionnaire results and browsing records and other data to be distributed along with the ID by the posting program or Sent to a preset server.
[0075]
The distribution side constructs a correlation database between the distribution conditions and the data based on the prepared distribution condition database and the data transmitted from the user. The constructed database is used for market analysis and the like.
[0076]
Next, in accordance with the purpose of the distribution side, such an ID-attached disk is periodically shipped to the registered user's address, for example.
[0077]
The user browses a new disc and transmits a new questionnaire result, user information, and the like in the same manner as the first time. At this time, the user's burden can be reduced if only the contents changed compared to the previous transmission information are input and transmitted. The distribution side updates the registered content of the database with the new content obtained from the user.
[0078]
In this way, by sending the ID-added disk to the registered user again after the initial disk distribution, a customer information database effective as a market tool can be constructed as in the first embodiment, and the database is regularly maintained. Thus, it is possible to maintain its usefulness and select promising customers, and as a result, it can be linked to sales strategies and product development.
[0079]
FIG. 12 shows an example of a system configuration for realizing the business model according to the second embodiment. The system configuration in FIG. 12 is substantially the same as the system configuration in the first embodiment shown in FIG. However, the ID management server 12 can refer to the user information registered in the database of the customer database server 13 as the distribution disk is manufactured for the second time and thereafter. This is because the user information corresponding to the ID written on the disk by the ID control server 7 can be searched from the customer database server 13. Therefore, the ID control server 7 and the customer database server 13 may be directly connected without going through the ID management server 12.
[0080]
Further, in the second and subsequent disk distribution, the ID-added disk 10 manufactured in the disk factory 4 may be directly sent from the disk factory 4 to the user 6 as a user without delivering it to the merchandise distributor 5. Good (dotted arrow in FIG. 12).
[0081]
Hereinafter, the operation of the system shown in FIG. 12 will be described. FIG. 13 is a flowchart showing the flow up to the first disk distribution by the system of the example for realizing the business model according to the second embodiment of the present invention. The following description is for the case where a disk is distributed for sales promotion of a new product, as in the first embodiment. The initial disk distribution, distribution conditions, and the like are substantially the same as in the first embodiment, and thus detailed description thereof is omitted.
[0082]
First, a merchandise sales agency 5 such as a company creates a disc content for promotion, a program for obtaining information of a viewer such as the number of times of browsing and the browsing time for each chapter in the disc, a program for a questionnaire, and the like (step S31). ).
[0083]
Next, in step S32, the merchandise distributor 5 requests the disc factory 4 to manufacture a disc in accordance with the sales promotion plan, etc., and creates a master disc on which the content and program produced in step S31 are recorded, Send to disk factory 4. The merchandise vendor 5 sends the serial number specification from the ID management server 12 to the ID control server 7 of the disk factory 4. The creation of the serial number specification may be entrusted to the disk factory 4, and after the ID-equipped disk 10 is manufactured, the result of the additional recording ID may be reported from the disk factory 4 to the merchandise distributor 5.
[0084]
The disk factory 4 performs disk replication, that is, manufacture based on the master disk received from the merchandise vendor 5 (step S33). Based on the serial number specification, the disk factory 4 writes the serial number on the disk created in step S33 according to the command of the ID control server 7 (step S34).
[0085]
Next, it is determined whether or not the serial number recorded in step S34 is correctly recorded on the disc (step S35). If the determination in step S35 is “NO”, that is, if it is not recorded correctly, the writing of the serial number in step S34 is repeated. The ID writing operation is repeated until the controller issues an end instruction.
[0086]
In the ID writing operation, a label for the purpose of collating the contents of the write-on ID may be created as necessary, and the label and the disc on which the serial number has been written can be matched.
[0087]
When the determination in step S35 is “YES”, that is, when the recording is correctly performed, the disk factory 4 sends the ID-equipped disk 10 whose serial number has been recorded to the merchandise vendor 5 (and attaches the above-mentioned label as necessary) The recording completion ID information is sent from the ID control server 7 to the ID management server 12 of the merchandise seller 5 to complete the report (step S36).
[0088]
The merchandise distributor 5 that has received the ID-added disk 10 and the data of the recording ID inputs the serial number and the condition set in the distribution condition item from the customer database server 13, and the distribution condition database as described with reference to FIG. Is constructed (step S37).
[0089]
The merchandise seller 5 registers the distribution conditions in the database and then distributes the ID-added disk 10 to the consumers 6 according to the registered conditions (step S38). At this time, the number of disks to be actually distributed is sufficiently smaller than the number of individual IDs assigned under the distribution conditions. For example, as shown in the distribution condition shown in FIG. 6, when 100000 numbers (serial numbers) are assigned to each distribution area, 50000 (1 to 50000) distribution disks are prepared for each area. Then, the unused number is used as a new ID to be issued to a user whose address has been changed later.
[0090]
The above is the operation of the system from the manufacture to distribution of the first ID-added disk 10. These operations are performed on the sales side. Next, the operation after the consumer 6 receives the first distributed disc will be described below.
[0091]
FIG. 14 is a flowchart showing the flow from the initial disk reception to the storage of information by an example system for realizing the business model of the present invention.
[0092]
The process flow starts when the consumer-received disk 10 with ID distributed by the consumer 6 is received from the merchandise seller 5. First, the user who has received the disc 10 with ID browses the contents stored in the disc 10 with ID, and writes the questionnaire form as shown in FIG. 8 according to the questionnaire form program on the disc 10 with ID. This is performed (step S39).
[0093]
After filling in (inputting) necessary items in the questionnaire form, it is determined whether or not connected to the network in order to transmit the input data to the merchandise seller 5 (step S40). If the determination result is “NO”, that is, it is determined that the network (Internet 15) is not connected, the input data of the created questionnaire form is written to a hard disk or the like and temporarily stored (step S46). Then, when the disk 10 with ID is read next time, post-transmission processing such as prompting the user for transmission processing is performed (step S47).
[0094]
If the determination result in step S40 is “YES”, that is, it is determined that connection to the network is possible, the questionnaire form input data to the customer database server 13 of the merchandise seller 5 via the network such as the Internet 15 User information such as ID is transmitted (step S41).
[0095]
The customer database server 13 authenticates the received ID (serial number) from the user using the authentication table as shown in FIG. 9, and then receives user information from the user (step S42).
[0096]
After the user information is authenticated by the serial number, it is determined using the customer registration management table whether or not the questionnaire form data has already been registered in order to prevent double sending of the questionnaire form data (step S43). FIG. 15 shows an example of a customer registration management table in the Kanto area (individual ID: S1200001 to S1300000). “●” (black circle) in FIG. 15 indicates that it has already been registered. That is, whether or not the questionnaire form data by the first distribution has been registered can be determined based on the corresponding individual ID and the presence or absence of “●” in the first column. The second, third,... Are used in the second and subsequent disk distributions described later.
[0097]
If “NO” in step S43, that is, if it is determined that the questionnaire form data has not been registered, the customer registration management table is set so that it can be seen that the questionnaire form data by the distribution of the first disc has been registered this time. Change (step S48). In the example of FIG. 15, the first place of the sent ID is entered as “●”.
[0098]
The received questionnaire form data is added and registered in the customer database as shown in FIGS. 10A and 10B using the serial number as a unique key (step S49). Next, the merchandise seller 5 sends a sample product or the like in exchange for providing information to the user who is the information provider (step S50). Then, the process proceeds to step S45.
[0099]
If “YES” in step S43, that is, if it is determined that the questionnaire form data has already been registered, the user who is the information provider is notified of registration or the like (step S44), and the process proceeds to step S45. move on.
[0100]
In step S45, data such as a user's content browsing summary sent by the posting program is taken in using the serial number as a unique key, and a content browsing database as shown in FIG. 11 is created.
[0101]
By constructing these databases as a relational database in which the serial number (ID) is a key, the user can receive individual services suitable for the user from the merchandise sales agency 5. By analyzing the database constructed in this way, the merchandise vendor 5 can determine the user's characteristics for each distribution condition (in this case, for each region), and use the information for sales promotion, sales planning, etc. Can be used.
[0102]
This completes the collection of user information by distributing the initial disk. The merchandise seller 5 updates the user information by distributing the disk for the second and subsequent times in order to prevent the user information from becoming obsolete. Hereinafter, the second and subsequent disk distributions will be described.
[0103]
FIG. 16 is a flowchart showing the flow up to the second and subsequent disk distribution by an example system for realizing the business model according to the second embodiment of the present invention.
[0104]
First, a product sales agency 5 such as a company creates a disc content for promotion of a new product, a program for obtaining information about the viewer such as the number of times of browsing and the browsing time for each chapter in the disc, a program for a questionnaire, and the like. (Step S51).
[0105]
Next, in step S52, the merchandise seller 5 requests the disc factory 4 to manufacture a disc in accordance with the sales promotion plan, etc., and creates a master disc on which the content and program produced in step S51 are recorded, Send to disk factory 4. Further, the merchandise distributor 5 obtains the registered prospective customer ID and related data from the customer database server 13 from the database information as shown in FIG. 10A and FIG. This is sent to the ID control server 7 of the factory 4 (step S53).
[0106]
The disk factory 4 performs disk replication, that is, manufacture based on the master disk received from the merchandise vendor 5 (step S54). Based on the serial number specification, the disk factory 4 writes the serial number on the disk made in step S54 according to the command of the ID control server 7 (step S55).
[0107]
Next, it is determined whether or not the serial number recorded in step S55 is correctly recorded on the disc (step S56). If the determination in step S56 is "NO", that is, if it is not recorded correctly, the writing of the serial number in step S55 is repeated. The ID writing operation is repeated until the controller issues an end instruction.
[0108]
If the determination in step S56 is "YES", that is, if it has been recorded correctly, the process proceeds to step 57, where the disc factory 4 searches the registered name and address of the customer from the written ID and prints a label for the destination that specifies them. (Step S57). Then, the disk with ID 10 is packed, and a label on which the destination is printed is attached (step S58).
[0109]
The disc factory 4 delivers the packed ID-equipped disc 10 to the merchandise sales agency 5, and the merchandise sales agency 5 delivers the delivered disc 10 with the ID to the consumer 6, that is, the customer (step S59). ). At this time, the packed disk 10 with ID may be directly delivered from the disk factory 4 to the customer. Even if the user is moving and the current address is different from the address at the time of the first disc distribution, if the move notification is submitted to the post office, etc., the disc 10 with ID is finally delivered to the user. Can do. In addition, by having the relocation destination contact in advance by e-mail, postcard or the like, it is possible to select those users as influential fixed users.
[0110]
The above is the operation of the system from manufacture to distribution of the ID-equipped disc 10 for the second time and thereafter. These operations are performed on the sales side. Next, the operation after the consumer 6 receives the disc distributed for the second time and thereafter will be described.
[0111]
FIG. 17 is a flowchart showing a flow from the second and subsequent disk receipts to information storage by an example system for realizing the business model of the present invention.
[0112]
The processing flow starts when the consumer 6 receives the ID-added disc 10 delivered from the merchandise seller 5. First, the user who has received the ID-added disc 10 browses the contents stored in the ID-added disc 10 as in the first time, and writes the questionnaire form in accordance with the questionnaire form program on the ID-added disc 10. (Step S61).
[0113]
FIG. 18 shows an example of the second and subsequent questionnaire forms. As in the first questionnaire form, this form has items related to a user for sales promotion, market information collection and the like in addition to items related to a user such as an address and a name. In addition, this form has a new check field. Only items that have been changed can be selected in the check box, the contents of the change can be entered and transmitted, and the burden of user input can be reduced.
[0114]
The address field related to the distribution condition has a drop-down box. When the address is changed, the user selects a prefecture from the selection items in the drop-down box by scrolling. FIG. 19 is an example of selection items. In this example, an area code is set for each prefecture that is a selection item. This area code is set for each distribution condition, that is, “C2” for the Tohoku area and “C3” for the Kanto area. In the questionnaire form shown in FIG. 18, when a prefecture is selected, an area code is automatically generated and written on the questionnaire form.
[0115]
After filling (inputting) necessary items in the questionnaire form, it is determined whether or not the network is connected to transmit the input data to the merchandise seller 5 (step S62). If the determination result is “NO”, that is, it is determined that the network (Internet 15) is not connected, the input data of the created questionnaire form is written to a hard disk or the like and temporarily stored (step S68). Then, when the disk 10 with ID is read next time, post-transmission processing such as prompting the user for transmission processing is performed (step S69).
[0116]
If the determination result in step S62 is “YES”, that is, it is determined that connection to the network is possible, the questionnaire form input data to the customer database server 13 of the merchandise vendor 5 via the network such as the Internet 15 User information such as ID is transmitted (step S63).
[0117]
The customer database server 13 authenticates the received ID (serial number) from the user using the authentication table as shown in FIG. 9, and then receives the latest user information from the user (step S64).
[0118]
After authentication of user information by serial number, it is determined using the customer registration management table as shown in FIG. 15 whether or not the questionnaire form data has already been registered in order to prevent double sending of the questionnaire form. (Step S65).
[0119]
If “YES” in step S65, that is, if it is determined that the questionnaire form data has been registered, the user is notified of registration (step S66), and the process proceeds to step S67.
[0120]
If “NO” in step S65, that is, if it is determined that the questionnaire form data has not been registered, the customer registration management table is changed so that the questionnaire form data has been registered by this disk distribution. (Step S70). In the example of FIG. 15, for example, in the case of a disc distributed for the third time, a portion located in the third column of the ID record sent is entered as “●”.
[0121]
Next, in step S71, it is determined whether or not the changed item is an item related to the distribution condition. If the determination in step S71 is “NO”, that is, if the item related to the distribution condition has not been changed, the questionnaire data is updated as it is (step S77), and the process proceeds to step S76.
[0122]
If the determination in step S71 is "YES", that is, if the item related to the distribution condition has been changed, a new ID is issued and the questionnaire form data is updated. FIG. 20 is an example of a new individual ID management table. The new individual ID management table shown in FIG. 20 includes an area code, an area name item corresponding to the area code, and a newly issued ID item. Each time a new ID is acquired by changing the item related to the distribution condition, the incremented next ID is stored in the new issue ID item. Here, a specific example in the case where the item related to the distribution condition is changed using the new individual ID management table will be described with reference to the drawings.
[0123]
21A and FIG. 21B, FIG. 23A and FIG. 23B, and FIG. 24A and FIG. 24B shown below are divided into two parts on the space, but are originally represented by one table. It is a data structure. FIG. 21 is an example of a database for the Tohoku area (individual IDs: S1100001 to S1200000) that is the pre-update ID.
[0124]
FIG. 22 shows an example of a questionnaire form for updating contents. That is, as shown in FIG. 21, each item of the registered individual ID “S1130568” is updated when there is a change in the contents of the questionnaire form in FIG. The case where it does is demonstrated.
[0125]
First, a code corresponding to the change content of the related item is acquired (step S72). FIG. 22 shows the contents of the change entered in the questionnaire form of FIG. 18. When the prefecture of the address is selected, the area code is automatically entered as the data of the questionnaire form, so that an accurate code can be acquired.
[0126]
Then, a new individual ID in the database corresponding to the acquired code is acquired from the new individual ID management table (step S73). Also, the newly issued ID is added to the corresponding database table.
[0127]
The customer data stored with the current individual ID is moved to the newly issued ID database (step S74). FIG. 23 shows a database of Kanto areas (individual IDs: S1200001 to S1300000) that are new IDs. As described above, the new ID “S1250139” is newly added to the data of the old ID “S1130568”, and the data is moved to the database of the new ID.
[0128]
Further, the changed content corrected this time is written in the database of the new ID, and the questionnaire data is updated (step S75). FIG. 24 is a database of the Kanto area (individual ID: S1200001 to S1300000) which is a new ID after update. As shown in FIG. 24, the change contents of the questionnaire form are finally reflected in the new ID database, and the update of the change contents is completed. Then, the process proceeds to step S76.
[0129]
In step S76, a sample product or the like is delivered to a user who has transmitted change information, a questionnaire, or the like. Then, the process proceeds to step S67.
[0130]
In step S67, posting data such as user browsing information is input to a database table as shown in FIG. 11, and the process ends.
[0131]
In the second embodiment described above, an ID is written on a disc such as a CD-ROM or DVD-ROM on which sales promotion contents are recorded, and distributed to consumers 6 according to distribution conditions. When the consumer 6 receives the ID-added disk 10 and browses the promotional content, when sending input data such as a questionnaire form according to the program in the ID-added disk 10, the individual ID is automatically transmitted together. As a result, the sales side can obtain information correlated with distribution conditions, which can be used for sales promotion and market research. In other words, the database can be used as a marketing tool with a great effect.
[0132]
When a user fills in an input form such as a questionnaire form and sends it, the user does not need to worry about the presence of an ID, and can save time and effort for inputting the ID. In addition, customized services can be received from the sales side.
[0133]
This system can be applied not only to a tool for collecting market data but also to use collected data as direct business data. In addition, since an ID such as a serial number can be used as a unique key in the data system, duplication of data can be prevented and a more accurate database can be constructed.
[0134]
Further, by regularly delivering the new ID-added disk 10 to the registered user, for example, the merchandise vendor 5 can update the relational database in which the serial number (ID) is a key. That is, the merchandise seller 5 can obtain the latest user information, and can update the information accurately even when the user's occupation, hobbies, etc. change. With this update information, the merchandise seller 5 can correctly recognize the user's actual situation, and can expect to lead to sales promotion of the merchandise by performing e-mail transmission or the like with increased accuracy. In addition, by periodically issuing the ID-added disk 10 to the user, it is possible to select promising potential customers (customers) based on the number of data collection and the like, and it is possible to make use of it in a sales strategy. .
[0135]
The user side can provide the latest information to the distribution side without inputting an ID such as a serial number, thereby providing services, information, etc. that match the user's hobbies and preferences based on the latest user information. Can be received from vendor 5.
[0136]
The present invention is not limited to the above-described embodiment of the present invention, and various modifications and applications can be made without departing from the gist of the present invention. For example, in the embodiment, the database of the customer database server 13 has the data configuration and the table configuration shown in FIGS. 6, 9, 10, 11, 15 and the like. Any other data structure or table structure may be used.
[0137]
In addition, the present invention is not limited to the additional recording with respect to the reflection film, but it is also possible to record the ID by additionally recording with respect to the phase change film, the magneto-optical recording film, or the like. The present invention can be applied not only to optical disc media such as CDs and DVDs but also to data recording media such as semiconductor memories and memory cards.
[0138]
Further, the present invention is not limited to the above-described method of additionally recording an ID on a disc. For example, the present invention can also be realized on a recorded disc that can be additionally recorded by a BCA (Burst Cutting Area) for a DVD or other methods. Is possible.
[0139]
【The invention's effect】
As is clear from the above description, according to the present invention, a unique ID is recorded on a data recording medium such as a disk, and the ID is used for collecting information by distributing the data recording medium. Detailed information can be collected from users based on distribution conditions. In addition, it is possible to know the trends of consumers and to lead to sales promotion. On the other hand, the user can easily provide accurate information to the sales side by the data recording medium with ID, and can obtain customized information from the sales side.
[0140]
Further, the sales side can update the user information by newly sending a data recording medium with an ID to the user who has provided the information, thereby correctly recognizing the user's actual situation. In addition, it is possible to select promising customers by sending a data recording medium with an ID multiple times to the user. Therefore, the sales side can link these results to the sales promotion of the product. The user can obtain customized information based on the latest information from the sales side.
[Brief description of the drawings]
FIG. 1 is a schematic diagram for explaining a conventional CD recording pattern and a CD structure.
FIG. 2 is a schematic diagram for explaining an example of a disc manufacturing process according to an embodiment of the present invention.
FIG. 3 is a schematic diagram used for explaining an example of additional recording in the embodiment of the present invention;
FIG. 4 is a schematic diagram illustrating a configuration of an information collection system according to the first embodiment of the present invention.
FIG. 5 is a schematic diagram for explaining the flow up to disk distribution in the first embodiment of the present invention;
FIG. 6 is a schematic diagram illustrating an example of a correlation between a distribution condition and an ID according to the first embodiment of the present invention.
FIG. 7 is a schematic diagram for explaining the flow from disk reception to information storage in the first embodiment of the present invention;
FIG. 8 is a schematic diagram showing an example of a questionnaire form used in the first embodiment of the present invention.
FIG. 9 is a schematic diagram illustrating an example of an authentication table used in the first embodiment of the present invention.
FIG. 10 is a schematic diagram illustrating an example of a customer database according to the first embodiment of the present invention.
FIG. 11 is a schematic diagram illustrating an example of a content browsing database according to the first embodiment of the present invention.
FIG. 12 is a schematic diagram illustrating a configuration of an information collection system according to a second embodiment of the present invention.
FIG. 13 is a schematic diagram for explaining a flow until distribution of an initial disk in the second embodiment of the present invention;
FIG. 14 is a schematic diagram for explaining a flow from receiving a first disc to storing information in the second embodiment of the present invention;
FIG. 15 is a schematic diagram illustrating an example of a customer registration management table according to the second embodiment of the present invention.
FIG. 16 is a schematic diagram for explaining the flow up to the second and subsequent disk distribution in the second embodiment of the present invention;
FIG. 17 is a schematic diagram for explaining a flow from receiving a disk to storing information for the second and subsequent times in the second embodiment of the present invention;
FIG. 18 is a schematic diagram showing an example of a questionnaire form used in the second embodiment of the present invention.
FIG. 19 is a schematic diagram showing an example of a selection list of questionnaire forms used in the second embodiment of the present invention.
FIG. 20 is a schematic diagram showing an example of a new individual ID management table used in the second embodiment of the present invention.
FIG. 21 is a schematic diagram illustrating an example of a pre-change ID database for explaining data update in the second embodiment of the present invention;
FIG. 22 is a schematic diagram showing an example of a questionnaire form in which changes for explaining data update in the second embodiment of the present invention are entered.
FIG. 23 is a schematic diagram illustrating an example of a new ID database for explaining data update in the second embodiment of the present invention;
FIG. 24 is a schematic diagram showing a new ID database after update for explaining data update in the second embodiment of the present invention;
[Explanation of symbols]
4 ... Disc factory, 5 ... Merchandise distributor, 6 ... Consumer, 7 ... ID control server, 10 ... Disc with ID, 12 ... ID management server, 13 ... Customer database server, 14 ... PC, 15 ... Internet

Claims (5)

A data recording medium on which content is recorded is distributed, and a user who receives the data recording medium accesses using a terminal device capable of reading the data recording medium,
Content that is unique to the data recording medium and that is recorded on the data recording medium using the terminal device according to the identification information according to the correlation table indicating the correlation between the identification information set according to the distribution condition and the distribution condition A database constructed for each distribution condition, which is registered in association with user information including information related to the distribution condition input from the user according to the content ,
Receiving means for receiving from the terminal device and the identification information read from the data recording medium and the user information through the network,
Control means for registering the user information associated with the identification information in the distribution condition database corresponding to the distribution condition associated with the identification information based on the correlation table, using the received identification information as a key When
Have
The database is
When there is a change in the user information, the registered user information can be updated based on the change information indicating the change of the user information input by the user using the terminal device,
The control means includes
When information related to the distribution condition is changed, a new identification number corresponding to the distribution condition is acquired based on the change content indicated by the change information, and the new identification number is associated with the user information. A server that registers in the database of distribution conditions corresponding to the new identification number . In claim 1,
A server in which the questionnaire information associated with the identification information is registered as the user information in the database. In claim 1,
A server in which browsing record information of a data recording medium associated with the identification information is registered as the user information in the database. In claim 1,
A server that authenticates user information received using the identification information. Identification information unique to the data recording medium on which the content is recorded and set according to the distribution conditions;
A first program for reading the identification information;
When a user plays back the content using a terminal device capable of reading a data recording medium, user information including information related to the distribution condition input from the user according to the content is obtained. Program and
A data recording medium on which a third program for automatically transmitting the read identification information and the user information to a specific server set in advance via a network;
First control means for reading the identification information based on the first program recorded on the data recording medium and acquiring the user information based on the second program ;
Transmission means for transmitting the read identification information and the user information to a specific server set in advance based on the third program via the network.
A terminal device having
According to a correlation table indicating correlation between identification information and distribution conditions, the identification information and the user information are registered in association with each other, a database constructed for each distribution condition ,
Receiving means for receiving the identification information and the user information from the terminal device via the network ;
The user information associated with the identification information is registered in the distribution condition database corresponding to the distribution condition associated with the identification information based on the correlation table using the received identification information as a key . Control means and
Have
The database is
When there is a change in the user information, the registered user information can be updated based on the change information indicating the change of the user information input by the user using the terminal device,
The second control means includes
When information related to the distribution condition is changed, a new identification number corresponding to the distribution condition is acquired based on the change content indicated by the change information, and the new identification number is associated with the user information. An information collection system comprising a server registered in a database of distribution conditions corresponding to the new identification number .

Images