JP4282252B2 - Providing information that encourages repeated purchases of products - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a product information service providing method for providing an information service for prompting repeated purchase of a product using identification information attached to a product to be repeatedly purchased via a communication network.
[0002]
[Prior art and problems to be solved by the invention]
In recent years, merchandise providers provide various information related to merchandise via the Internet.
Conventional methods for providing information on products are intended for an unspecified number of people regardless of whether or not a product has been purchased, and are mainly intended for aftercare after the purchase of expensive products, for example, It did not encourage the continuous purchase of products that were purchased repeatedly, such as consumables such as detergents and daily necessities.
[00A2]
On the other hand, for example, a technique described in Japanese Patent Laid-Open No. 9-91344 is known as a conventional technique related to a system for preventing unauthorized use of content such as a music work recorded and distributed on a recording medium.
In this technique, a recording medium such as a CD-ROM on which encrypted content is recorded is attached to a book and distributed, and the recording recorded on the recording medium on the computer of the person who wants to purchase the content is performed. The validity of the medium expiration date is determined, an access number is generated based on the medium expiration date and the content ID, a purchase slip including the access number is transmitted to the content distribution source (center), and the distribution source further The validity of the purchase slip is determined, and if valid, a purchase number that is valid for a predetermined period is transmitted to the purchase applicant, and the content stored in the recording medium can be combined based on the purchase number. It is a thing.
However, although this conventional technique is suitable for preventing unauthorized use of content pre-recorded on a recording medium, continuous purchase of products that are repeatedly purchased, such as consumables such as detergents and daily necessities. It was not possible to encourage the purchaser of the product.
[0003]
Accordingly, an object of the present invention is to provide a product information service providing method capable of prompting continuous purchase of products to be repeatedly purchased.
[0004]
[Means for Solving the Problems]
The present invention is a product information service providing method for providing an information service for prompting repeated purchase of the product using identification information attached to the product to be repeatedly purchased via a communication network,
An identification information receiving step of receiving the identification information transmitted via the communication network from an unregistered information service applicant who has obtained the product;
An identification information collation step for collating the received identification information with the identification information for verification stored in the identification information storage area for verification;
When the collated identification information is correct, the identification information is newly registered in the registration information storage area in association with the registration information of the unregistered applicant, while the validity period is based on the standard use period of the product. A new registration / permission information transmission step for transmitting permission information for receiving the valid information service to the already registered applicant through the communication network after associating the permission information with the identification information;
By providing an information service providing method for a product, characterized in that a process including an information service providing step of providing the information service via the communication network to a registered applicant who wants to be provided is performed by a computer. The object has been achieved.
[0005]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, the present invention will be described based on preferred embodiments thereof.
[0006]
The present invention is an information service providing method for a product, which provides an information service for prompting repeated purchase of the product using identification information attached to the product to be repeatedly purchased, via a communication network. An identification information receiving step for receiving the identification information transmitted via the communication network from the obtained unregistered information service applicant, and the verification stored in the identification information storage area for verification An identification information collating step for collating with the identification information for use, and when the collated identification information is correct, the identification information is newly registered in the registration information storage area in association with the registration information of the unregistered applicant who desires The communication network is associated with permission information for receiving the information service that is valid within the effective period based on the standard use period of the product, and the identification information. A new registration / permission information transmission step for transmitting to the already registered applicant for provision via a work; and an information service provision step for providing the information service to the already registered applicant for provision via the communication network. The processing provided is performed by a computer.
[0007]
In the product information service providing method of the present invention, identification information is attached to a product that is repeatedly purchased. The identification information is preferably given before shipping in the manufacturing department.
In the present invention, the identification information attached to the product that is repeatedly purchased is for specifying the product to which the identification information is attached. As the identification information, the product code (for example, JAN (Japanese Article Number) barcode) attached to the product and the product's product code are reflected in order to reflect different attributes such as capacity, number of pieces, and color even for the same product. It is preferably associated with a production lot number. The identification information is preferably encrypted. As a method for encrypting identification information, a conventional encryption method can be used without any particular limitation.
[0008]
Moreover, it is preferable that the identification information is attached to the product in a form that only the purchaser of the product (or the person who has transferred the product) can know.
Examples of such forms include printing on the inside of the packaging bag and the storage container, and a blindfold seal on the packaging bag and the storage container.
[0009]
The product used in the information service providing method of the product of the present invention is not particularly limited as long as it is a product that repeatedly promotes purchase. For example, a laundry detergent, dish detergent, residential detergent, soap, Examples include shampoos, rinses, disposable diapers, sanitary napkins, toothbrushes, cleaning tools, foods, and office supplies.
[0010]
The communication network used in the present invention is not particularly limited as long as a computer that provides a product information service can be connected by a predetermined protocol, but information on the product from which the product has been obtained is not limited. It is preferable to use a so-called Internet or a general public line from the viewpoint of easy connection by service applicants.
[0011]
In the present invention, as described above, a computer that performs communication via the communication network is used. The computer functions as a server that provides various information services to be described later via the communication network. The computer may be configured to be able to perform various processes described later independently, or may be configured to be able to perform processing in a distributed manner by a plurality of computers connected to be able to communicate with each other.
[0012]
The registration information of the unregistered applicants is not particularly limited, but the purchase behavior of the product can be collected directly, and the quality of the information service provided can be adapted to the applicant. From this point, it is preferable that items such as the name, address, age, gender, occupation profile, contact information (telephone number, FAX number, e-mail address), etc., of the applicants as registration information.
[0013]
The standard use period of the product can be appropriately set according to the product. For example, in the case of a detergent, it can be set by volume / (standard use amount × standard use frequency), and in the case of disposable diapers, it is set by (number of pieces contained in one package / average number of use per day). be able to.
[0014]
When the identification information collated in the identification information collation step is correct, the permission information transmitted after being associated with the identification information is an identification number for specifying the provision applicant on the computer side, What consists of a password is preferable. It is preferable that the password can be arbitrarily changed on the offer applicant side after notifying the offer applicant. The permission information is preferably stored in the permission information storage area after being associated with the identification information.
[0015]
As the information service of the product provided in the present invention, for example, in the case where the product is a disposable diaper, the provision of information related to the product such as child-rearing information according to the age of use of the product, so-called target users A chat service, a mailing list service, a prize service based on accumulated points according to the purchase history of products, and the like.
[0016]
In the present invention, a permission information receiving step for receiving the permission information transmitted from the offer applicant via the communication network, and a verification permission stored in the verification permission information storage area for the received permission information. It is preferable that a permission information collating step for collating with information is provided, and when the permission information collated in the permission information collating step is correct, the process proceeds to the information service providing step.
[0017]
Further, in the present invention, when the permission information collated in the permission information collation step exceeds the valid period, a new one transmitted via the communication network from the already registered applicant for provision is provided. Based on the identification information, the new identification information is associated with the permission information to extend the validity period, or new permission information valid within the new validity period is given to the registered applicant who has already been registered. Preferably, an update step is provided for transmitting via a communication network.
[0018]
Next, the present invention will be described more specifically based on preferred embodiments with reference to the drawings.
[0019]
FIG. 1 shows an embodiment of a computer system (hereinafter also referred to as a system) used for carrying out a product information service providing method according to the present invention. In the figure, reference numeral 1 denotes a system, I denotes the Internet, and C denotes a terminal of a product purchaser who wants to provide the product information service.
[0020]
As shown in FIG. 1, the system 1 is a web server (application server) connected to the Internet I via a communication device 7, and as a hardware, a processing device (CPU) 2, a main storage device 3, The auxiliary storage device 4, the input device 5, the output device 6, the communication device 7, and the bus 8 that transmits and receives control signals or data between these devices.
[0021]
The auxiliary storage device 4 includes a hard disk drive 40 and a removable disk drive 41. As the removable disk 41, for example, a flexible disk (FD) drive, a magneto-optical disk (MO) drive, a magnetic tape, or the like can be used.
[0022]
The input device 5 can be a keyboard or various pointing devices such as a mouse.
[0023]
As the output device 6, various display devices such as a liquid crystal display and a cathode ray tube (CRT) display, printers of various printing forms, speakers and the like can be used.
[0024]
As the communication device 7, any wired or wireless transmission type communication device can be used. Specifically, communication devices such as a modem, a terminal adapter, a dial-up router, and a network adapter, various communication ports such as infrared rays, serial (USB, RS232C), and parallel can be used.
[0025]
The fixed disk drive 40 of the auxiliary storage device 4 stores a verification identification information storage area that stores the verification identification information, a verification permission information storage area that stores the verification permission information, and the registration information. A registration information storage area is provided.
In the identification information storage area for verification, identification information (the same information as that attached to the product) encrypted in association with the product code and the production lot number attached to the product in the manufacturing department is registered. . In the verification permission information storage area, permission information associated with the identification information is registered.
[0026]
Further, the system 1 includes, as software, a basic software OS and an information service providing software PS that operates on the basic software OS and provides a product information service.
The basic software OS and the information service providing software PS are held in the fixed disk drive 40 of the main storage device 3 or the auxiliary storage device 4.
[0027]
As the basic software OS, commercially available software such as Windows NT (registered trademark of Microsoft Corporation in the United States), UNIX, LINUX, or the like can be used.
The information service providing software PS, for example, operates the system 1 in accordance with a flowchart (see FIG. 2) described later, and has a predetermined code description in a language such as HTML or CGI.
[0028]
Next, a product information service providing method using the system 1 will be described with reference to FIGS.
[0029]
In the product information service providing method according to the present embodiment, when a connection is established through the Internet I from a terminal C of an information service offerer who purchases or obtains the product, the CPU 2 In order to determine whether the registration is new or already registered, the page content (for example, a code including a file) that prompts the user to input whether it is newly registered or already registered is transmitted to the terminal C of the applicant, and whether it is newly registered or already registered. Wait for a reply (step S1). An input screen for new registration or already registered is displayed on the web browser of the terminal C of the applicant.
[0030]
If it is determined that the response transmitted from the terminal C of the offer applicant via the Internet I is a new registration (step S2), the CPU 2 inputs the identification information (PID) attached to the product and the registration information of the offer applicant. Is transmitted to the terminal C of the applicant who wishes to provide the information via the Internet I, and the input of the identification information is awaited (step S3: identification information reception step). An input screen for identification information and registration information is displayed on the web browser of the terminal C of the applicant.
[0031]
When receiving the identification information of the product transmitted from the terminal C of the offer applicant via the Internet I, the CPU 2 compares the identification information with the identification information for verification stored in the identification information storage area for verification (step S4: Identification information collation step).
If the identification information is invalid, the CPU 2 transmits the page content that prompts the user to input again to the terminal C of the person who wants to provide the information (step S5), and waits for the input again (step S3). If it is valid, the CPU 2 newly registers the identification information in the registration information storage area in association with the registration information of the unregistered applicant for provision, while within the permission period based on the standard use period of the product. As permission information for receiving the information service that is valid for the user, the user ID (identification number) and password are associated with the identification information and registered as verification permission information in the permission information storage area, and the relevant information is transmitted via the Internet I. The information is transmitted to the terminal C of the offer applicant (step S6: new registration / permission information transmission step).
[0032]
In addition to the notification of the user ID and password permission information, the contents of the page that prompts the user to determine whether or not to receive the product information service are transmitted to the terminal C of the applicant who wants to provide the information (step S6). On the web browser of the terminal C of the applicant, a user ID, a password and its expiration date, and a selection button (selection means) as to whether or not to receive provision of a product information service are displayed.
[0033]
Next, the CPU 2 determines the response transmitted from the terminal C of the applicant who wishes to provide via the Internet I (step S7). Is transmitted to the terminal C of the applicant who desires to be provided via the Internet I (Step S8: Information Service Providing Step). Disconnect through I.
[0034]
In step 2, when a response indicating that it has already been registered is received (after the second time), the CPU 2 provides the content of the page that prompts the user ID and password that have already been notified to the terminal C of the applicant. It transmits via the Internet and waits for the input of the user ID and password from the terminal of the person who wants to provide (step S9: permission information receiving step). A user ID and password input screen is displayed on the web browser of the terminal C of the applicant.
[0035]
Upon receiving the user ID and password transmitted from the terminal C of the applicant who wishes to provide via the Internet I, the CPU 2 verifies the user ID and password with the verification user ID and password registered in the permission information storage area. (Step S10: permission information collation step).
If the user ID or password is invalid, the contents of the page prompting re-input of the user ID and password are transmitted to the terminal C of the applicant who wishes to provide the user ID via the Internet I (step S11) and waiting for input again. (Step S9).
[0036]
If the user ID and password transmitted from the applicant who wishes to provide via the Internet I are valid, the CPU 2 further determines whether or not the password has expired (step S10). .
If the password is within the valid period, the CPU 2 shifts the processing to the information service providing step (step S8), and the contents of the information service page are transferred to the terminal C of the person who wants to provide the information service via the Internet I. Send.
If the password has exceeded the valid period, the CPU 2 searches the registered information storage area for the identification information associated with the password as a key, and at least the product name is included in the identification information. Extract.
Then, the CPU 2 wishes to provide, via the Internet I, a page content that prompts the user to select whether or not the product having the extracted product name is newly acquired and that the password has exceeded the valid period. To the terminal C, and waits for a response from the offer applicant (step S12). On the terminal C of the applicant, a selection button indicating that the password has expired and whether or not a product with the product name has been newly purchased is displayed.
[0037]
When the response is received from the terminal C of the offer applicant via the Internet I, the CPU 2 determines whether or not the response indicates that the product has been newly purchased (step S12).
In the case of a reply that the product has not been newly purchased, the CPU 2 cancels the connection with the terminal C of the offer applicant.
On the other hand, in the case of a reply that the product has been newly purchased, the CPU 2 wishes to provide a page content for prompting input of new identification information attached to the newly purchased product via the Internet I. To terminal C and waits for input of new identification information (step S13). The input screen for new identification information attached to the newly purchased product is displayed together with the user ID on the web browser of the terminal C of the applicant.
[0038]
When receiving the new identification information transmitted from the terminal C of the applicant who wishes to provide via the Internet, the CPU 2 collates the new identification information with the identification information for verification stored in the identification information storage area for verification, It is determined whether or not the verification information is valid (step S14).
If the identification information is invalid, the CPU 2 transmits the contents of the page that prompts the user to input again via the Internet I to the terminal C of the applicant who wishes to provide the information (step S15), and waits for the input again (step S13). ). When the identification information is valid, the CPU 2 registers the new identification information in the registration information storage area in association with the registration information, and associates the user ID and the password in association with the new identification information. The update is registered in the verification permission information storage area, and the valid period is extended (step S16: update step).
On the other hand, the CPU 2 transmits the contents of the page for urging the user to determine whether or not to receive the product information service via the Internet I to the terminal C of the desire applicant (step S7). On the web browser of the terminal C of the applicant, a user ID, a password and its expiration date, and a selection button (selection means) as to whether or not to receive provision of a product information service are displayed.
[0039]
Next, the CPU 2 determines whether or not to receive provision of the product information service from the terminal C of the offer applicant via the Internet I (step S7), and receives a reply that the offer is received. Transmits the contents of the page of the information service to the terminal of the applicant for provision (step S8), and when receiving a reply that the provision is not received, the connection with the terminal of the applicant for provision is canceled.
[0040]
As described above, according to the product information service providing method of the present embodiment, a password that is valid for the standard use period of the product is transmitted at the time of new registration and update registration, and an information service related to the product can be received. Therefore, it is possible to encourage a purchaser who wishes to continue to provide information services to continuously purchase products.
[0041]
The present invention is not limited to the above-described embodiments, and can be modified as appropriate without departing from the spirit of the present invention.
[0042]
The product information service providing method of the present invention is preferably performed only by the system 1 as in the above-described embodiment, but each process can also be efficiently distributed by a plurality of computers that can communicate with each other.
[0043]
Further, the present invention is preferably directed to a computer that can be connected to the Internet as a terminal of a person who wants to provide a product information service, as in the above-described embodiment, but any terminal that can be connected to the Internet. Needless to say, the present invention can also be applied to other mobile terminals such as mobile phones.
[0044]
In the update step (S16), the present invention preferably extends the validity period of the permission information by associating the new identification information with the old permission information, as in the above embodiment, but the validity period has been exceeded. Instead of the permission information, new identification information that is valid within the new validity period may be transmitted to the terminal C of the person who wants to provide via the Internet I. In this case, it is preferable to register new permission information in the verification permission information storage area after associating it with new identification information. Further, when associating new permission information with new identification information, when the permission information is a user ID and a password as in the above-described embodiment, the new password is transmitted to the provision applicant via the Internet, and the user ID is Those already registered can also be used.
[0045]
In addition, as in the above-described embodiment, the present invention preferably provides a product information service in response to input of each information from the terminal C via the Internet by a person who wants to provide a product information service. It is also possible to provide product information services in response to input of information by voice, tone signals, and facsimile signals from telephones (cellular phones, fixed telephones, facsimiles) via a general public line by those who wish to provide the information.
In this case, in the computer system that provides the information service of the product, when the connection with the telephone of the person who wants to provide the information service is established, it responds to the input of each information by voice, tone signal or facsimile signal of the telephone The software for providing the information service is started, while the communication device of the computer system is connected to a general public line, and the connection is established in a state where the connection between the computer and the telephone is established. It is preferable that the applicant can receive the information service by voice guidance or FAX.
[0046]
【The invention's effect】
ADVANTAGE OF THE INVENTION According to this invention, the information service provision method of the goods which can promote the continuous purchase of the goods purchased repeatedly is provided.
[Brief description of the drawings]
FIG. 1 is a diagram schematically showing an embodiment of a computer system used in a method for providing information service of products of the present invention.
FIG. 2 is a flowchart showing an outline of a procedure in an embodiment of the product information service providing method of the present invention.
[Explanation of symbols]
1 Computer system 2 CPU
3 Main storage device 4 Auxiliary storage device 5 Input device 6 Output device 7 Communication device 8 Bus C Terminal I of a person who wants to provide product information services Internet

Claims (3)

Providing information prompting the repeat purchase quotient article using the identification information attached to a commodity being repeatedly purchased, a row earthenware pots Way Method via the communication network,
And unregistered, the identification information receiving step of receiving the identification information transmitted through the communication network from the provider seekers information prompting the repeat purchase, obtained the product,
An identification information collation step for collating the received identification information with the identification information for verification stored in the identification information storage area for verification;
When the collated identification information is correct, the identification information is newly registered in the registration information storage area in association with the registration information of the unregistered applicant, while the validity period is based on the standard use period of the product. and send new registration and licensing information step to be transmitted to the offer seekers already registered via the communication network on which associates the permission information for receiving the information to encourage a valid said repeatedly purchase to the identification information,
Via the communication network to the providing applicant already registered and a information Hohisage subjected providing a information prompting the repeat purchase,
Further, when the permission information checked in the permission information checking step exceeds the valid period, it is based on the new identification information transmitted via the communication network from the registered applicant who has already registered. The new identification information is associated with the permission information to extend the valid period, or new valid information valid within the new valid period is sent to the registered applicant who has already been registered via the communication network. An update step for transmitting, and an information providing step for providing information prompting the provision applicant via the communication network to repeatedly purchase after the update step.
A method for providing information for prompting repeated purchase of a product, characterized in that a process comprising : A permission information receiving step for receiving the permission information transmitted from the offer applicant via the communication network, and a permission for comparing the received permission information with the verification permission information stored in the verification permission information storage area. An information verification step,
The allowed when information matching the permission information collated in step is correct, the information Hohisage provides method of claim 1, wherein the process proceeds to test step. The identification information, product code and associated with the production lot number provides a method according to claim 1 or 2, wherein it is encrypted attached to the product.

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