JP4292962B2 - Advertisement delivery method, advertisement delivery system, server terminal, and program - Google Patents

Description

The present invention relates to an advertisement distribution method and system for distributing advertisement information from a server terminal to a user terminal via a communication network.

Currently, with the spread of communication networks such as the Internet and mobile communication networks, advertisement distribution using communication networks is actively performed. In a typical advertisement distribution method, advertisement information and e-mails, messages and files including advertisement information are distributed from a server terminal to an unspecified number of user terminals. There is also a method for allowing a user who has accessed from a user terminal to view advertisement information on a communication network such as a banner advertisement or a page or file including the advertisement information. However, there are many cases where advertisement information and messages containing advertisement information are distributed to an unspecified number of user terminals, banner advertisements, etc. For the main, there is a problem that the effect on the cost is small. In addition, the method of unilaterally sending the advertisement information to an unspecified number of user terminals has a problem that the user is uncomfortable in some cases. Therefore, the present applicant has already proposed the following new and useful advertisement distribution method (hereinafter referred to as a conventional advertisement distribution method) that can enhance the effect of the advertisement (see, for example, Patent Document 1).

In this conventional advertisement distribution method, advertisement information corresponding to the event to be notified is distributed to the user terminal instead of the process of notifying the user terminal of the event via the communication network from the server terminal. Specifically, in the server terminal, an event that is desired to be notified and advertisement information corresponding to the event are received from the user terminal in advance and set in the matching table, and the occurrence of the event to be notified to the user terminal is determined in the server terminal. The advertisement information corresponding to the notified event is distributed to the user terminal instead of the process of recognizing the event and notifying the user terminal of the recognized event via the communication network.

Further, in Patent Document 1, when the server terminal distributes the advertisement information to the user terminal, a predetermined fee is charged to the advertiser of the advertisement information, and all or a part of the revenue from this charging is calculated. There is a statement that it is returned to the user of the user terminal that delivered the advertising information. The idea of returning a part or all of the advertising fee to the user viewing the advertisement is also described in Patent Document 2.
JP 2003-248777 A Japanese Patent Laid-Open No. 2002-170027

According to the conventional advertisement distribution method described above, since the advertisement information corresponding to the event to be notified is distributed to the user terminal instead of the process of notifying the event to the user terminal via the communication network from the server terminal, the user terminal For the users, the advertisement information distributed is not ancillary information but is indispensable information for knowing the notified event. For this reason, the user's attention can be attracted to the advertisement information, and the effect of the advertisement is maximized.

However, in such an advertisement distribution method, if an event to be notified to the user terminal does not occur, advertisement information corresponding to the event cannot be distributed to the user terminal, so that the effect of the advertisement depends on whether or not the event has occurred. There is. There is also a problem that the advertising fee cannot be returned to the user unless an event occurs and the advertising information cannot be distributed.

The present invention solves the problem of such a conventional advertisement distribution method, and its purpose is to further increase the effectiveness of advertisement by increasing the distribution opportunity of advertisement information corresponding to the event to the user terminal. It is in.

Another object of the present invention is to provide an advertisement effect by providing an opportunity to distribute advertisement information corresponding to the event to the user terminal at least once even in a situation where an event to notify the user terminal does not occur. It is possible to increase and return the advertising fee to the user.

Advertising delivery method of the present invention, the advertisement frame ID, and the sales log storage means for storing the sales log made from the sales price and purchase the advertiser, display the log that contains the display log consists of a user ID and the advertisement ID A server terminal comprising: a storage means; a selection log storage means for storing a selection log composed of a user ID and an advertisement ID; and a distribution log storage means for storing a distribution log composed of a user ID and an advertisement ID. A method for distributing advertisement information corresponding to an event to a user terminal via a communication network,
a) When the advertising space management means sells the advertising space to the advertiser, the advertising log ID of the advertising space sold, the selling price, and the sales log composed of the purchased advertiser are stored in the sales log storage means. And steps to
b) The registration means receives an event for which notification is desired from a user terminal via a communication network, sends a list of advertisement information in which the title of the advertisement information is displayed in the advertisement space to the user terminal via the communication network, and Storing in the display log storage means a display log comprising a user ID of a user terminal and an advertisement ID of advertisement information whose title is placed in the list of advertisement information;
c) When the confirmation means receives the selection information of the advertisement information corresponding to the received event from the user terminal, it sends the selected advertisement information to the user terminal via the communication network for confirmation, Storing a selection log composed of a user ID of the user terminal and an advertisement ID of the selected advertisement information in the selection log storage means;
d) the registration means registering a combination of the received event and the selected advertisement information together with information of the user terminal in a matching table;
e) an event recognition means for recognizing the occurrence of the event;
f) a matching unit checks whether there is a user terminal in which advertisement information corresponding to the recognized event is registered in the matching table;
g) The distribution control means distributes the advertisement information corresponding to the recognized event to the user terminal in which the advertisement information corresponding to the recognized event is registered in the matching table, and the user of the user terminal Storing a distribution log composed of an ID and an advertisement ID of the distributed advertisement information in the distribution log storage means;
h) The advertisement per advertising space charged to the advertiser based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means Charge
Advertising fee
= Advertisement frame purchase price + Number of impressions × Unit price a1 + Number of selections × Unit price a2 + Number of distributions × Unit price a3
... (Formula 1)
However, in Equation 1, the display count is the number of times an advertisement information list including the advertisement title of the advertisement information assigned to the advertisement space is transmitted to the user terminal, the unit price a1 is the charge per display, and the selection count is the advertisement information list. The number of times the selected advertisement information is transmitted to the user terminal for confirmation, the unit price a2 is a charge per selection, the number of distributions is the number of distributions of advertisement information allocated to the advertisement space to the user terminals, Unit price a3 is a charge per delivery.
The step of calculating by
i) The return calculation means returns the return amount to be returned to the user terminal based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means,
Reduction amount
= Number of display times × Unit price b1 + Number of times of selection × Unit price b2 + Number of times of delivery × Unit price b3
... (Formula 2)
However, in Expression 2, the number of display times is the number of advertisement titles in the advertisement information list transmitted to the user terminal, the unit price b1 is the return amount per advertisement title display, and the number of selections is the selected advertisement information in the advertisement information list. Is sent to the user terminal for confirmation, the unit price b2 is the return amount per selection, the delivery number is the number of delivery times of advertisement information to the user terminal, and the unit price b3 is the return amount per delivery.
The step of calculating by
It is characterized by including.

Advertisement distribution system of the present invention, in the advertisement distribution system for distributing advertisement information corresponding to the event to the user terminal via the communication network from the server terminal,
The server terminal is
A sales log storage means for storing a sales log composed of an advertising space ID, a sales price, and a purchased advertiser;
Display log storage means for storing a display log composed of a user ID and an advertisement ID;
A selection log storage means for storing a selection log composed of a user ID and an advertisement ID;
Distribution log storage means for storing a distribution log composed of a user ID and an advertisement ID;
When the advertising space is sold to the advertiser, the advertising space management means for storing the sales log composed of the advertising space ID, the selling price and the purchased advertiser of the sold advertising space in the sales log storage means;
An event for which notification is desired is received from a user terminal via a communication network, a list of advertisement information in which the title of advertisement information is displayed in the advertisement space is sent to the user terminal via the communication network, and the user ID of the user terminal and A display log composed of advertisement IDs of advertisement information whose titles are listed in the advertisement information list is stored in the display log storage means, and advertisement information selection information corresponding to the received event is stored in the user A registration unit that, when received from a terminal, registers a combination of the received event and the selected advertisement information in a matching table together with information on the user terminal;
The selected log information is sent to the user terminal via a communication network for confirmation, and a selection log comprising the user ID of the user terminal and the advertisement ID of the selected advertisement information is sent to the selection log storage means. Confirmation means stored in
Event recognition means for recognizing the occurrence of the event;
Matching means for checking whether or not there is a user terminal in which advertisement information corresponding to the recognized event is registered in the matching table;
The advertisement information corresponding to the recognized event is distributed to the user terminal in which the advertisement information corresponding to the recognized event is registered in the matching table, and the user ID of the user terminal and the distributed advertisement information are distributed. A distribution control means for storing a distribution log composed of the advertisement IDs in the distribution log storage means;
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means and the distribution log storage means, the advertising fee per advertising space charged to the advertiser is
Advertising fee
= Advertisement frame purchase price + Number of impressions × Unit price a1 + Number of selections × Unit price a2 + Number of distributions × Unit price a3
... (Formula 1)
However, in Equation 1, the display count is the number of times an advertisement information list including the advertisement title of the advertisement information assigned to the advertisement space is transmitted to the user terminal, the unit price a1 is the charge per display, and the selection count is the advertisement information list. The number of times the selected advertisement information is transmitted to the user terminal for confirmation, the unit price a2 is a charge per selection, the number of distributions is the number of distributions of advertisement information allocated to the advertisement space to the user terminals, Unit price a3 is a charge per delivery.
Billing calculation means to calculate by
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means, a return amount to be returned to the user terminal,
Reduction amount
= Number of display times × Unit price b1 + Number of times of selection × Unit price b2 + Number of times of delivery × Unit price b3
... (Formula 2)
However, in Expression 2, the number of display times is the number of advertisement titles in the advertisement information list transmitted to the user terminal, the unit price b1 is the return amount per advertisement title display, and the number of selections is the selected advertisement information in the advertisement information list. Is sent to the user terminal for confirmation, the unit price b2 is the return amount per selection, the delivery number is the number of delivery times of advertisement information to the user terminal, and the unit price b3 is the return amount per delivery.
Reduction calculation means to calculate by,
It is characterized by providing.

Servers terminal of the present invention is a server terminal that distributes advertisement information corresponding to the event through a communication network to the user terminal,
A sales log storage means for storing a sales log composed of an advertising space ID, a sales price, and a purchased advertiser;
Display log storage means for storing a display log composed of a user ID and an advertisement ID;
A selection log storage means for storing a selection log composed of a user ID and an advertisement ID;
Distribution log storage means for storing a distribution log composed of a user ID and an advertisement ID;
When the advertising space is sold to the advertiser, the advertising space management means for storing the sales log composed of the advertising space ID, the selling price and the purchased advertiser of the sold advertising space in the sales log storage means;
An event for which notification is desired is received from a user terminal via a communication network, a list of advertisement information in which the title of advertisement information is displayed in the advertisement space is sent to the user terminal via the communication network, and the user ID of the user terminal and A display log composed of advertisement IDs of advertisement information whose titles are listed in the advertisement information list is stored in the display log storage means, and advertisement information selection information corresponding to the received event is stored in the user A registration unit that, when received from a terminal, registers a combination of the received event and the selected advertisement information in a matching table together with information on the user terminal;
The selected log information is sent to the user terminal via a communication network for confirmation, and a selection log comprising the user ID of the user terminal and the advertisement ID of the selected advertisement information is sent to the selection log storage means. Confirmation means stored in
Event recognition means for recognizing the occurrence of the event;
Matching means for checking whether or not there is a user terminal in which advertisement information corresponding to the recognized event is registered in the matching table;
The advertisement information corresponding to the recognized event is distributed to the user terminal in which the advertisement information corresponding to the recognized event is registered in the matching table, and the user ID of the user terminal and the distributed advertisement information are distributed. A distribution control means for storing a distribution log composed of the advertisement IDs in the distribution log storage means;
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means and the distribution log storage means, the advertising fee per advertising space charged to the advertiser is
Advertising fee
= Advertisement frame purchase price + Number of impressions × Unit price a1 + Number of selections × Unit price a2 + Number of distributions × Unit price a3
... (Formula 1)
However, in Equation 1, the display count is the number of times an advertisement information list including the advertisement title of the advertisement information assigned to the advertisement space is transmitted to the user terminal, the unit price a1 is the charge per display, and the selection count is the advertisement information list. The number of times the selected advertisement information is transmitted to the user terminal for confirmation, the unit price a2 is a charge per selection, the number of distributions is the number of distributions of advertisement information allocated to the advertisement space to the user terminals, Unit price a3 is a charge per delivery.
Billing calculation means to calculate by
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means, a return amount to be returned to the user terminal,
Reduction amount
= Number of display times × Unit price b1 + Number of times of selection × Unit price b2 + Number of times of delivery × Unit price b3
... (Formula 2)
However, in Expression 2, the number of display times is the number of advertisement titles in the advertisement information list transmitted to the user terminal, the unit price b1 is the return amount per advertisement title display, and the number of selections is the selected advertisement information in the advertisement information list. Is sent to the user terminal for confirmation, the unit price b2 is the return amount per selection, the delivery number is the number of delivery times of advertisement information to the user terminal, and the unit price b3 is the return amount per delivery.
Reduction calculation means to calculate by,
It is characterized by providing.

A program of the present invention is a server terminal that distributes advertisement information corresponding to an event to a user terminal via a communication network, and stores a sales log that includes an advertising space ID, a sales price, and a purchased advertiser From a storage means, a display log storage means for storing a display log composed of a user ID and an advertisement ID, a selection log storage means for storing a selection log composed of a user ID and an advertisement ID, and a user ID and an advertisement ID A computer constituting a server terminal comprising delivery log storage means for storing a configured delivery log;
When the advertising space is sold to the advertiser, the advertising space management means for storing the sales log composed of the advertising space ID, the selling price and the purchased advertiser of the sold advertising space in the sales log storage means;
An event for which notification is desired is received from a user terminal via a communication network, a list of advertisement information in which the title of advertisement information is displayed in the advertisement space is sent to the user terminal via the communication network, and the user ID of the user terminal and A display log composed of advertisement IDs of advertisement information whose titles are listed in the advertisement information list is stored in the display log storage means, and advertisement information selection information corresponding to the received event is stored in the user A registration unit that, when received from a terminal, registers a combination of the received event and the selected advertisement information in a matching table together with information on the user terminal;
The selected log information is sent to the user terminal via a communication network for confirmation, and a selection log comprising the user ID of the user terminal and the advertisement ID of the selected advertisement information is sent to the selection log storage means. Confirmation means stored in
Event recognition means for recognizing the occurrence of the event;
Matching means for checking whether or not there is a user terminal in which advertisement information corresponding to the recognized event is registered in the matching table;
The advertisement information corresponding to the recognized event is distributed to the user terminal in which the advertisement information corresponding to the recognized event is registered in the matching table, and the user ID of the user terminal and the distributed advertisement information are distributed. A distribution control means for storing a distribution log composed of the advertisement IDs in the distribution log storage means;
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means and the distribution log storage means, the advertising fee per advertising space charged to the advertiser is
Advertising fee
= Advertisement frame purchase price + Number of impressions × Unit price a1 + Number of selections × Unit price a2 + Number of distributions × Unit price a3
... (Formula 1)
However, in Equation 1, the display count is the number of times an advertisement information list including the advertisement title of the advertisement information assigned to the advertisement space is transmitted to the user terminal, the unit price a1 is the charge per display, and the selection count is the advertisement information list. The number of times the selected advertisement information is transmitted to the user terminal for confirmation, the unit price a2 is a charge per selection, the number of distributions is the number of distributions of advertisement information allocated to the advertisement space to the user terminals, Unit price a3 is a charge per delivery.
Billing calculation means to calculate by
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means, a return amount to be returned to the user terminal,
Reduction amount
= Number of display times × Unit price b1 + Number of times of selection × Unit price b2 + Number of times of delivery × Unit price b3
... (Formula 2)
However, in Expression 2, the number of display times is the number of advertisement titles in the advertisement information list transmitted to the user terminal, the unit price b1 is the return amount per advertisement title display, and the number of selections is the selected advertisement information in the advertisement information list. Is sent to the user terminal for confirmation, the unit price b2 is the return amount per selection, the delivery number is the number of delivery times of advertisement information to the user terminal, and the unit price b3 is the return amount per delivery.
Reduction calculation means to calculate by,
It is characterized by functioning.

Advertisement distribution method of the present invention, according to the advertisement distribution system and server terminal, when receiving an event to be notified, in order to confirm by sending the advertisement information corresponding to the received event to the user terminal, the notification to the event Even when the situation never occurs, the advertisement information corresponding to the event can be distributed to the user terminal at least once, and a certain advertisement effect is produced. In addition, when an event to be notified occurs, the same advertisement information is distributed at least twice, including the case of distribution instead of notification of the event, so that the effect of the advertisement can be enhanced. Furthermore, by allowing the user to confirm in advance the advertisement information to be transmitted instead of the event notification, it is possible to reduce misperception of the meaning of the advertisement information to be distributed later. Furthermore, the user of the user terminal can select favorite advertisement information for an event for which notification is desired. In addition, regarding the sale of advertising space, the advertisement title in the advertisement information list sent to the user terminal to let the user select the advertisement information to be delivered instead of the event notification, or the advertisement sent to the user terminal for confirmation With regard to information, advertising information distributed in place of event notification can be charged to the advertiser based on the log, and part or all of it can be returned to the user.

Next, embodiments of the present invention will be described in detail with reference to the drawings.

Referring to FIG. 1, in an advertisement distribution system according to an embodiment of the present invention, a server terminal 100 and a plurality of user terminals 200 communicate with each other through a communication network 300 such as a LAN, WAN, mobile communication network, and the Internet. Connected as possible.

The server terminal 100 accepts an event for which notification is desired from the user terminal 200 via the communication network 300, and transmits advertisement information corresponding to the accepted event to the user terminal 200 via the communication network 300 to allow the user to confirm in advance. Instead of the function and the process of recognizing the occurrence of an event to be notified to the user terminal 200 and notifying the recognized event to the user terminal 200 via the communication network 300, the advertisement information corresponding to the recognized event is displayed on the user terminal 200. With the function to deliver to.

In the present invention, an event may be any event that can be recognized by a device, system, program, person, or the like. In other words, it may be one that can recognize the occurrence by observation or measurement by a specific means (observation type event), or it may be one that recognizes the occurrence itself (spontaneous event). Further, it may be one that is notified from other systems, people, functions, etc. and can recognize the occurrence (notification type event). An observation-type event is, for example, an event “It has started to rain”, and this can be recognized by observation of a weather observation device. The spontaneous event is, for example, an event “It has become a specific time”, and this can be spontaneously recognized by the fact that the timer has reached a set time. A notification-type event is, for example, an event that “a ticket for a performance of a singer has started to be released”. This is a system that handles ticket release information, which is another system, and that information is transmitted through a communication network or the like. It is notified and the occurrence can be recognized. Here, the event types are classified into observation-type events, spontaneous events, and notification-type events, but it is not important to specify the event types in the present invention. In short, as described above, the device, Any event that can be recognized by the system, program, person, etc. can be treated as an “event” in the present invention.

Further, in the present invention, the occurrence of an event that recognizes the occurrence and becomes an event may be anything. That is, the occurrence of an event, the stop of the event, the start of the continuation of the event, the stop of the continuation of the event, the continuation of the event for a certain period or a certain number of times, the definite period of the event or a certain number of cessations. The occurrence of an event is, for example, an event “occurrence of a level crossing accident”. The event stop is, for example, an event of “stop of train operation”. The start of the continuation of the event is, for example, an event that “it will begin to rain that will rain continuously”. The stop of the continuation of the event is, for example, an event that “the rain that has fallen has stopped”. The continuation of an event for a certain period or a certain number of times is, for example, an event that “rain has continued for 1 hour”. A certain period or a certain number of stoppages of an event is an event that “the train operation has been stopped for one hour”.

The occurrence of an event may be recognized by the server terminal 100 by searching for the occurrence of the event. Further, for example, an event occurrence detection unit may be prepared, and the server terminal 100 may be notified by searching for other servers in the communication network 300 at regular intervals. Further, an event manually input in the communication network 300 may be monitored and notified to the server terminal 100. Another information providing server may monitor the occurrence of an event on the communication network 300 and notify the server terminal 100 of it.

Furthermore, a condition obtained by logically combining a plurality of the above-described events can also be handled as one event. The logical conditions of a plurality of events are logical product, logical sum, logical negation, and combinations thereof. For example, “rain has continued for 1 hour” and “rain has stopped for 1 hour” and “rain has stopped for 1 hour” and the train operation has stopped for 1 hour. The occurrence of “continue” may be recognized as one event. Such a cognitive function can be realized by a normal logic circuit or program processing.

Next, in the present invention, the advertisement information is information for advertising a certain product, service, event or the like. The type of information is arbitrary, and can be any one of text, still image, moving image, voice, music, or any combination thereof.

Next, the association between events and advertisement information is 1: 1, that is, one advertisement information may be associated with one event, or 1: n, that is, a plurality of events are associated with one event. You may make it match | combine advertisement information. Also, one advertisement information may be associated with n: 1, that is, a logical condition of a plurality of events, or a plurality of n: n, that is, a plurality of logical conditions for a plurality of events, may be associated with each other. You may make it match | combine advertisement information. Here, the logical conditions of a plurality of events are logical product, logical sum, logical negation, and combinations thereof. For example, one or a plurality of advertisement information is associated with a logical product condition of a certain event A and another event B. Of course, the events A and B mentioned here can include events defined by a condition in which a plurality of events are logically combined as described in the event description section. That is, for example, event A is an event as a logical product of one event A1 and another event A2.

The association between the event and the advertisement information may be performed by a person other than the user of the user terminal 200 such as an administrator of the server terminal 100 or an advertiser, and the correspondence relationship may be set as correspondence information in the server terminal 100. In addition, for each user terminal 200 or for each user group composed of a plurality of user terminals 200, the user terminal 200 or the user group is associated with an event that is unique to the user terminal 200 or the user group. The user may be allowed to perform the operation. Further, the association of some events with the advertisement information is performed in advance by the administrator of the server terminal 100 or the advertiser, and the association of the remaining events with the advertisement information is performed by the user of the user terminal 200 at the time of event registration. You may make it do.

Next, it is arbitrary whether the transmission of the advertisement information by distribution is performed only once or continuously, or how to continue the transmission. That is, the advertisement information may be transmitted only once, or the advertisement information may be continuously transmitted. Further, when transmission of advertisement information is continuously performed, a time limit may be provided, and the advertisement information may be continued for a predetermined time, or may be continued for a period during which an event occurs. Furthermore, as a mode of continuation, transmission may be performed continuously, transmission may be repeated periodically, transmission may be repeated intermittently, irregularly, or discontinuously. The transmission may be repeated. In this embodiment, advertisement information corresponding to an event to be notified is transmitted to the user terminal 200 via the communication network 300. However, one or more pieces of advertisement information are stored in the user terminal 200 in advance. The server terminal 100 transmits, to the user terminal 200 via the communication network 300, a reproduction request for advertising information corresponding to an event to be notified among one or more pieces of advertising information stored in advance in the user terminal 200. Thus, the configuration in which advertisement information is presented to the user is also included in the category of “distribution” in the present invention.

Next, functions of the user terminal 200 will be described.

When the user terminal 200 transmits for confirmation the function for requesting the server terminal 100 to register the event for which notification is desired via the communication network 300 and the advertisement information corresponding to the event received by the server terminal 100. When the advertisement information corresponding to the event to be notified is distributed to the own terminal 200 instead of the function of receiving the advertisement information and presenting it to the user, and the server terminal 100 notifying the own terminal 200 of the event, The distributed advertisement information is received and presented to the user. The received advertisement information may be displayed and output immediately and presented to the user, or stored in the storage device of the user terminal 200 and presented after waiting for an instruction from the user. At that time, by including predetermined control information in the advertisement information, in the user terminal 200 that has received the advertisement information, for example, a specific operation such as storing the advertisement information in a storage device and inputting a password By inputting information according to the above, the user terminal 200 may be set in a state where viewing by the user is possible, for example, an advertisement is displayed. Moreover, you may make it implement | achieve these by giving a predetermined control function to the user terminal 200 side. By doing in this way, it becomes possible to cope with the case where the user of the user terminal 200 cannot view when the advertisement information is received. In addition, when a reproduction request for advertising information corresponding to an event to be notified is transmitted from the server terminal 100 via the communication network 300 among a plurality of pieces of advertising information stored in advance in the user terminal 200, it is designated by the reproduction request. Reproduction processing such as reading out the displayed advertisement information from the storage device of the terminal 200 and displaying and outputting the same is performed.

Next, the operation of the advertisement distribution system according to the present embodiment will be described with reference to FIG. 1 and FIG.

When the user of the user terminal 200 transmits an event registration request for notification from the user terminal 200 to the server terminal 100 via the communication network 300 (S201), the user of the user terminal 200 notifies the server terminal 100 of the notification. The desired event is registered in the own server (S101). Then, the advertisement information predetermined by the system as corresponding to the event or the advertisement information selected by the user is transmitted to the user terminal 200 via the communication network 300 (S102), and the user terminal 200 transmits the advertisement information. Receive and present to the user (S202). Thereby, the user can recognize the contents of the advertisement information corresponding to the event. At this time, the server terminal 100 records a log indicating that the advertisement information has been transmitted to the user terminal 200 (S103).

Thereafter, when an event to be notified to the user of the user terminal 200 occurs (S104), the server terminal 100 recognizes the generated event (S105), and sends advertisement information corresponding to the recognized event to the user via the communication network 300. The information is distributed to the terminal 200 (S106), and a log indicating that the advertisement information is distributed to the user terminal 200 is recorded (S107). The user terminal 200 receives the advertisement information distributed from the server terminal 100 and presents it to the user (S203). Thereby, the user of the user terminal 200 can know the event that has occurred.

The server terminal 100 charges a predetermined fee to the advertiser of the advertisement information based on the log record that distributes the advertisement information to the user terminal 200, and all or part of the revenue from this charge is sent to the advertisement information. Is returned to the user of the user terminal 200 that has distributed (S108). As a return method, any method such as a method of giving points or cashback can be used in addition to a method of discounting or freeing an information fee and communication cost for event notification, and a communication fee for event registration.

As described above, according to the present embodiment, when the server terminal accepts an event for which notification is desired from the user terminal, the user terminal transmits the advertisement information corresponding to the event to the user terminal so that the user can check the user terminal. Even in a situation where an event to notify is not generated, advertisement information corresponding to the event is delivered to the user terminal at least once. For the user of the user terminal, the advertisement information transmitted in this way is important advertisement information that is delivered in place of the notification when an event registered by the user terminal occurs. It is necessary to watch and remember. As a result, the effect of the advertisement can be enhanced, and even if no event occurs, the advertising fee can be returned to the user. Further, by allowing the user to confirm in advance the advertisement information to be transmitted instead of the event notification, it is possible to reduce misperception of the meaning of the advertisement information to be distributed later.

Referring to FIG. 3, an embodiment of the server terminal 100 includes an advertisement space management unit 101, an event registration unit 102, an advertisement information confirmation unit 103, an event recognition unit 104, a matching unit 105, a distribution control unit 106, and a billing calculation unit 107. And an event list storage unit 111, an advertisement space information storage unit 112, an advertisement information storage unit 113, a matching table 114, a sales log storage unit 115, a display log storage unit 116, and a selection log storage. Each of the storage means of the unit 117 and the distribution log storage unit 118 is provided. In addition to the server terminal 100 and the user terminal 200, an advertiser terminal 400 and a telecommunications carrier terminal 500 are connected to the communication network 300.

Each storage means of the server terminal 100 can be realized by a main storage device of a computer constituting the server terminal 100 or an auxiliary storage device such as a magnetic disk. Moreover, each said function means of the server terminal 100 is realizable with the computer and server program which comprise the server terminal 100. FIG. The server program is provided by being stored in a computer-readable recording medium such as a magnetic disk, read by the central processing unit when the computer constituting the server terminal 100 is started, and controls the operation of the computer so that the above-described program is executed on the computer. Each functional means is realized.

As shown in FIG. 4, the advertising space management unit 101 manages the generation of the advertising space (S301) and the sales of the generated advertising space (S302). In the present embodiment, when the user of the user terminal 200 registers an event to be notified to the server terminal 100, as shown in FIG. 5A, the user terminal 200 transmits the event to the user terminal 200 screen. The advertisement information is selected from the displayed advertisement information list 121, and each advertisement information 122 in the advertisement information list 121 has one display location as shown in FIG. 5B. The advertisement space 123 is displayed. In FIG. 5B, three advertising spaces 123 are illustrated, but the number of advertising spaces is arbitrary. In addition, when it does not fit on one page, advertisement frames are distributed over a plurality of pages. The advertising space management unit 101 generates information regarding such advertising space and registers it in the advertising space information storage unit 112.

In the advertising space information storage unit 112, for example, for each advertising space, as shown in FIG. 6, the advertising space ID 1121, the page number 1122 indicating which page the advertising space is displayed, In-page order 1123 of the advertising space, the selling price 1124 of the advertising space, the purchased advertiser 1125 that uniquely identifies the advertiser who purchased the advertising space, and the assigned advertisement that uniquely identifies the advertising information assigned to the advertising space Records including each item of ID 1126 and advertisement title 1127 of the advertisement space are stored. The advertisement space management unit 101 generates a record having the items shown in FIG. 6 for each of the generated advertisement spaces when the advertisement space is generated, and the advertisement space ID 1121, the page number 1122, the in-page order 1123, and the sales price 1124. A value is set for each item, and the purchased advertiser 1125, the assigned advertisement ID 1126, and the advertisement title 1127 are set to NULL. The selling price 1124 can be differentiated depending on whether it is a page that can be easily seen by the user, an in-page order, or the like.

The advertising space management unit 101 sells the generated advertising space to the advertiser. The sales method is arbitrary, and for example, is a method of receiving an application for purchase from the advertiser terminal 400 for the advertising space published on the homepage. Each time an advertising space is sold, the advertising space management unit 101 registers the information of the advertiser who purchased the advertising space in the purchasing advertiser 1125 of the record shown in FIG. 6 corresponding to the advertising space, and assigns it to the assigned advertising ID 1126. An ID for uniquely identifying the advertising information to be displayed in the advertising space is set (assignment of advertising information), the title of the advertising information is set in the advertising title 1127, and the advertising information is stored in association with the ID. Registered in the unit 113. In addition, a sales log including the advertising space ID 1121, the sales price 1124, and the purchase advertiser 1125 is stored in the sales log storage unit 115.

The event registration unit 102 starts accepting event registration from the user terminal 200 after the sale of the advertising space is completed and the advertising information is assigned to the sold advertising space. The event registration unit 102 executes the process shown in FIG. 7 each time the user terminal 200 logs in for event registration.

First, the event registration unit 102 sends an event selection screen 131 as shown in FIG. 8 displaying a list of events stored in the event list storage unit 111 to the user terminal 200 for display on the display device (step S401). ), Waiting for event selection information to be sent from the user terminal 200. In FIG. 8, four events are displayed, but the number of events is arbitrary, and when the number of events does not fit on one page, the events are displayed distributed over a plurality of pages. When a user selects an event to be notified on the event selection screen 131 and operates a send button on the screen, information on the selected event is sent from the user terminal 200 to the server terminal 100 for event registration. The data is received by the unit 102 and temporarily stored (step S402).

Next, the event registration unit 102 generates an advertisement information list in which the advertisement titles 1127 of each advertisement space stored in the advertisement space information storage unit 112 are arranged in the order of the advertisement space, and sends the advertisement information list to the user terminal 200 to be displayed on the display device. It is displayed (step S403). As a result, the advertisement information list 121 is displayed on the user terminal 200 as described with reference to FIG. At this time, the event registration unit 102 displays a display log including a user ID that uniquely identifies the user terminal 200 and an advertisement ID (assignment advertisement ID 1126) on which the advertisement title is placed in the advertisement information list 121 displayed this time. Stored in the log storage unit 116. And it waits for advertisement selection information to be sent from the user terminal 200. When page switching is requested by a next page button or the like in the advertisement information list, an advertisement information list for the next page is generated, sent to the user terminal 200 for display, and a display log is recorded.

When the user selects an advertisement on the advertisement information list 121 and operates the send button on the screen, the selected advertisement information is sent from the user terminal 200 to the server terminal 100 and received by the event registration unit 102. Is temporarily stored (step S404). The event registration unit 102 notifies the advertisement information confirmation unit 103 of the ID (assignment advertisement ID) of the selected advertisement information, and the advertisement information confirmation unit 103 transmits the content of the advertisement information having the notified advertisement information ID to the advertisement information. An advertisement information confirmation screen that is read from the storage unit 113 and displayed thereon is generated, sent to the user terminal 200, and displayed on the display device (step S405). Thereby, the content of the advertisement information having the advertisement title selected by the user is displayed on the screen of the user terminal 200. At this time, the advertisement information confirmation unit 103 stores a selection log including a user ID for uniquely identifying the user terminal 200 and the ID of the advertisement information displayed this time in the selection log storage unit 117. Then, the event registration unit 102 waits for a confirmation notification to be sent from the user terminal 200.

When the user recognizes the advertisement information displayed on the screen of the user terminal 200 and operates the confirmation button on the screen, a confirmation notification is sent from the user terminal 200 to the server terminal 100 and received by the event registration unit 102. (Step S406). When receiving the confirmation notification, the event registration unit 102 registers the combination of the event received from the user terminal 200 and the advertisement information in the matching table 114 (step S407).

Referring to FIG. 9, an example of a matching table 114, n is a two-dimensional matrix table rows and k columns, each one event information e ₁ to e _n in each row of the first row to the n-th row is set, the Information u _{1 to} u _k specifying one user terminal is set in each of the 1st column to the kth column, and one correspondence information a _ujei (i = 1,..., N) at the intersection of each row and each column. J = 1,..., K) are set. Arbitrary plural a _ujei may be the same.

The correspondence information a _ujei is either a value indicating the advertisement information A _ujei stored in the advertisement information storage unit 113 or a value indicating that the advertisement is not distributed. For example, if the event information e _i occurs, and if the advertisement information A _ujei is distributed to the user terminal u _j , the corresponding information a _ujei indicating the advertisement information A _ujei is stored in the e _i row and the u _j column, and the advertisement if you do not deliver information, correspondence information a _Ujei indicating that does not deliver the advertisement information is stored e _i row, the u _j columns. That is, the matching table 114 in FIG. 9 is a table indicating which advertisement information is distributed to a certain user terminal when an event occurs, or which advertisement information is not distributed. The advertisement information may not be distributed when a certain event occurs because the user of the user terminal may not request notification of the event.

The event recognition unit 104, the matching unit 105, and the distribution control unit 106 recognize the occurrence of an event to be notified to the user terminal 200, and instead of the process of notifying the recognized event to the user terminal 200 via the communication network 300, A process of distributing advertisement information corresponding to the event to be notified to the user terminal 200 is performed. Hereinafter, with reference to the matching table 114 of FIG. 9, an operation for distributing advertisement information instead of event notification will be described in detail with reference to FIGS. 10 and 11.

Event recognition unit 104 of the server terminal 100, observation, detection by such measurement, or itself generate or other systems, human, by notification from such functions, performs processing for recognizing the occurrence of an event e ₁ to e _n Yes. Now, certain events, for example, an event e _i is to have occurred (S501), the event recognition unit 104 recognizes this, and transmits the event information e _i to the matching unit 105 (S502).

When the event information e _i is transmitted from the event recognition unit 104, the matching unit 105 sets a variable j for focusing on the user terminals 200 one by _one. of interest to the user terminal 200 (S503), acquires the correspondence information a _U1ei the intersection of the row of the column u ₁ and event information e _i (S504), which the set of the information u ₁ of the user terminal 200 ( u ₁ , a _u1ei ) are transmitted to the distribution control unit 106 (S505).

When the pair (u ₁ , a _u1ei ) of the information indicating the user terminal 200 and the corresponding information is transmitted from the matching unit 105, the distribution control unit 106 is not the value _indicating that the corresponding information a _u1ei does not distribute the advertisement. If it indicates A _u1ei , the advertisement information A _u1ei indicated by the correspondence information a _u1ei is _extracted from the advertisement information storage unit 113 and distributed to the user terminal 200 specified by the information u _j via the communication network 300 (S506). ). At this time, the distribution control unit 106 stores in the distribution log storage unit 118 a distribution log including a user ID that uniquely identifies the user terminal 200 and the ID of the advertisement information distributed this time. When the advertisement information A _u1ei is transmitted from the distribution control unit 106 of the server terminal 100 via the communication network 300, the user terminal 200 receives the advertisement information _Au1ei and displays it on the display device so that the user can view it. Thus, the user of the user terminal 200 can know that the event e _i occurs.

The distribution control unit 106 returns the control to the matching unit 105 after completing the process of step S506. On the other hand, if the correspondence information a _u1ei is a value _indicating that the advertisement is not distributed, the distribution control unit 106 skips the process of step S506 and returns the control to the matching unit 105. As a result, the delivery of ads to the user terminal 200 I do not want the notification of an event e _i is not performed.

When the control is returned from the distribution control unit 106, the matching unit 105 increments the variable j by 1 (S507), and whether or not the value of the variable j exceeds the number of columns k (number of user terminals) registered in the matching table 114. Is determined (S508). If it does not, the process returns to step S504, it transferred attention to the user terminal 200 in the next column u ₂ of the matching table 114, and repeats the same processing as the above-described processing. Then, repeating the above-described process on all user terminals 200 registered in the matching table 114, the variable j is greater than k, the process ends the current recognized event e _i (S509).

In the above description, the distribution control unit 106 determines whether or not the corresponding information is a value that does not distribute the advertisement. However, the matching unit 105 determines that the corresponding information does not distribute the advertisement, and skips steps S505 and S506. You may do it.

Next, when a predetermined time such as the end of the month comes, the billing calculation unit 107 logs the sales log storage unit 115, the display log storage unit 116, the selection log storage unit 117, and the distribution log storage unit 118. To calculate the advertising fee charged to each advertiser. An example of calculating the advertising fee per advertising space is shown in the following equation.
Advertising fee = Advertising space purchase price + Display times x Unit price a1 + Number of selections x Unit price a2 + Delivery times x Unit price a3
... (1)

Here, the advertising space purchase price is the selling price of the advertising space, the number of times of display is the number of times the advertising information list including the advertising title of the advertising information assigned to the advertising space is displayed on the user terminal 200, and the unit price a1 is per display. The charge and the number of times of selection are the number of times that the user has selected the advertisement information selected from the advertisement information list for transmission to the user terminal 200, the unit price a2 is the charge per selection, and the number of times of distribution is the advertisement information assigned to the advertisement space. The number of deliveries to the user terminal 200 and the unit price a3 are charges per delivery.

The billing calculation unit 107 notifies each advertiser terminal 400 of the advertising fee calculated for each advertiser using an e-mail or the like. Each advertiser pays the billed advertising fee by a method such as bank transfer.

The return calculation unit 108 inputs logs recorded in the display log storage unit 116, the selection log storage unit 117, and the distribution log storage unit 118, and calculates the amount to be returned for each user of each user terminal 200. An example of calculating the return amount per user is shown in the following equation.
Reduction amount = display count × unit price b1 + selection count × unit price b2 + delivery count × b3
... (2)

Here, the display count is the display count of the advertisement title in the advertisement information list displayed on the user terminal 200 of the user, the unit price b1 is the return amount per display of the advertisement title, and the selection count is the user's user The number of times advertisement information is transmitted to the terminal 200 for confirmation, the unit price b2 is the return amount per selection, and the number of distributions is the number of times the advertisement information is distributed to the user terminal 200 of the user instead of the event notification. The unit price b3 is a return amount per delivery. Here, if a1 = b1, a2 = b2, and a3 = b3, all of the advertising charges for display, selection, and distribution collected from the advertiser are returned to the user.

In the above calculation example, the advertising space price collected from the advertiser is not returned to the user. However, the reduction calculating section 108 inputs the sales price of each advertising space from the sales log storage section 115, and the advertising space price is calculated. Part or all of the above may be returned to the user.

The return calculation unit 108 notifies the return amount calculated for each user of each user terminal 200 to the terminal 500 of the telecommunications carrier operating the communication network 300, and separately, the return amount is calculated by a method such as bank transfer. Pay the total to the carrier. The communication carrier reduces the communication fee of each user by the amount returned by each user. FIG. 12 shows the flow of money in this case. A service provider that provides an event notification service using the server terminal 100 collects an advertising fee from an advertiser, and returns a part or all of it to the communication carrier as a user's communication fee. The user pays the communication fee to the communication carrier when communicating with the server terminal 100 for event registration or event notification (advertisement distribution), but only the reduction fee paid by the service operator to the communication carrier is returned. The amount of information / communication costs for event notifications and communication fees for event registration are reduced or substantially free.

In addition, as shown in FIG. 13, the return method to the user may give the user points or cashback according to the return fee. Further, the return fee and points may be accumulated in the user terminal 200.

In the above embodiment, at the time of registering an event to be notified, the user of the user terminal 200 selects the advertisement information corresponding to the event. In correspondence, when the user of the user terminal 200 selects an event to be notified, the advertisement information corresponding to the event can be automatically determined. In this case, the event selection screen displays the event and the corresponding advertisement information or a combination of the advertisement titles. When the user of the user terminal 200 selects any event, the advertisement information corresponding to the selected event. Is transmitted to the user terminal 200 for confirmation.

In the above embodiment, the title of the advertisement information is displayed on the advertisement information selection screen. However, the advertisement information itself may be displayed, or the advertisement information itself is displayed on a part of the advertisement space, and the rest. Only the title of the advertisement may be displayed in the advertisement space.

1 is a block diagram of an advertisement distribution system according to an embodiment of the present invention. It is a flowchart which shows the operation example of the advertisement delivery system concerning embodiment of this invention. It is a block diagram of the server terminal concerning one Example of this invention. It is a flowchart which shows the process example of an advertisement space management part. It is explanatory drawing of an advertisement frame and an advertisement information selection screen. It is a figure which shows the example of a format of the record stored in an advertising space information storage part. It is a flowchart which shows the process example of an event registration part. It is a figure which shows an example of an event selection screen. It is a figure which shows an example of a matching table. It is explanatory drawing of operation | movement which replaces with notification of an event and distributes advertisement information. It is a flowchart of the process which replaces with notification of an event and distributes advertisement information. It is a figure which shows the flow of the money between an advertiser, a service provider, a communication provider, and a user. It is explanatory drawing of another return method to a user.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 ... Server terminal 101 ... Advertisement space management part 102 ... Event registration part 103 ... Advertisement information confirmation part 104 ... Event recognition part 105 ... Matching part 106 ... Distribution control part 107 ... Charge calculation part 108 ... Return calculation part 111 ... Event list storage Unit 112 ... advertising space information storage unit 113 ... advertisement information storage unit 114 ... matching table 115 ... sales log storage unit 116 ... display log storage unit 117 ... selection log storage unit 118 ... delivery log storage unit 200 ... user terminal 300 ... communication network 400 ... Advertiser terminal 500 ... Telecommunications carrier terminal

Claims (4)

Sales log storage means for storing a sales log composed of an advertising space ID, a sales price and a purchased advertiser, display log storage means for storing a display log composed of a user ID and an advertisement ID, a user ID and an advertisement ID A server terminal comprising a selection log storage means for storing a selection log configured from the above and a distribution log storage means for storing a distribution log configured from a user ID and an advertisement ID is sent to the user terminal via the communication network. A method of delivering advertising information corresponding to
a) When the advertising space management means sells the advertising space to the advertiser, the advertising log ID of the advertising space sold, the selling price, and the sales log composed of the purchased advertiser are stored in the sales log storage means. And steps to
b) The registration means receives an event for which notification is desired from a user terminal via a communication network, sends a list of advertisement information in which the title of the advertisement information is displayed in the advertisement space to the user terminal via the communication network, and Storing in the display log storage means a display log comprising a user ID of a user terminal and an advertisement ID of advertisement information whose title is placed in the list of advertisement information;
c) When the confirmation means receives the selection information of the advertisement information corresponding to the received event from the user terminal, it sends the selected advertisement information to the user terminal via the communication network for confirmation, Storing a selection log composed of a user ID of the user terminal and an advertisement ID of the selected advertisement information in the selection log storage means;
d) the registration means registering a combination of the received event and the selected advertisement information together with information of the user terminal in a matching table;
e) an event recognition means for recognizing the occurrence of the event;
f) a matching unit checks whether there is a user terminal in which advertisement information corresponding to the recognized event is registered in the matching table;
g) The distribution control means distributes the advertisement information corresponding to the recognized event to the user terminal in which the advertisement information corresponding to the recognized event is registered in the matching table, and the user of the user terminal Storing a distribution log composed of an ID and an advertisement ID of the distributed advertisement information in the distribution log storage means;
h) The advertisement per advertising space charged to the advertiser based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means Charge
Advertising fee = Advertising space purchase price + Display times x Unit price a1 + Number of selections x Unit price a2 + Delivery times x Unit price a3
... (Formula 1)
However, in Equation 1, the display count is the number of times an advertisement information list including the advertisement title of the advertisement information assigned to the advertisement space is transmitted to the user terminal, the unit price a1 is the charge per display, and the selection count is the advertisement information list. The number of times the selected advertisement information is transmitted to the user terminal for confirmation, the unit price a2 is a charge per selection, the number of distributions is the number of distributions of advertisement information allocated to the advertisement space to the user terminals, Unit price a3 is a charge per delivery.
The step of calculating by
i) The return calculation means returns the return amount to be returned to the user terminal based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means,
Reduction amount = display count × unit price b1 + selection count × unit price b2 + delivery count × unit price b3
... (Formula 2)
However, in Expression 2, the number of display times is the number of advertisement titles in the advertisement information list transmitted to the user terminal, the unit price b1 is the return amount per advertisement title display, and the number of selections is the selected advertisement information in the advertisement information list. Is sent to the user terminal for confirmation, the unit price b2 is the return amount per selection, the delivery number is the number of delivery times of advertisement information to the user terminal, and the unit price b3 is the return amount per delivery.
The step of calculating by
An advertisement distribution method comprising: In an advertisement distribution system that distributes advertisement information corresponding to an event from a server terminal to a user terminal via a communication network,
The server terminal is
A sales log storage means for storing a sales log composed of an advertising space ID, a sales price, and a purchased advertiser;
Display log storage means for storing a display log composed of a user ID and an advertisement ID;
A selection log storage means for storing a selection log composed of a user ID and an advertisement ID;
Distribution log storage means for storing a distribution log composed of a user ID and an advertisement ID;
When the advertising space is sold to the advertiser, the advertising space management means for storing the sales log composed of the advertising space ID, the selling price and the purchased advertiser of the sold advertising space in the sales log storage means;
An event for which notification is desired is received from a user terminal via a communication network, a list of advertisement information in which the title of advertisement information is displayed in the advertisement space is sent to the user terminal via the communication network, and the user ID of the user terminal and A display log composed of advertisement IDs of advertisement information whose titles are listed in the advertisement information list is stored in the display log storage means, and advertisement information selection information corresponding to the received event is stored in the user A registration unit that, when received from a terminal, registers a combination of the received event and the selected advertisement information in a matching table together with information on the user terminal;
The selected log information is sent to the user terminal via a communication network for confirmation, and a selection log comprising the user ID of the user terminal and the advertisement ID of the selected advertisement information is sent to the selection log storage means. Confirmation means stored in
Event recognition means for recognizing the occurrence of the event;
Matching means for checking whether or not there is a user terminal in which advertisement information corresponding to the recognized event is registered in the matching table;
The advertisement information corresponding to the recognized event is distributed to the user terminal in which the advertisement information corresponding to the recognized event is registered in the matching table, and the user ID of the user terminal and the distributed advertisement information are distributed. A distribution control means for storing a distribution log composed of the advertisement IDs in the distribution log storage means;
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means and the distribution log storage means, the advertising fee per advertising space charged to the advertiser is
Advertising fee = Advertising space purchase price + Display times x Unit price a1 + Number of selections x Unit price a2 + Delivery times x Unit price a3
... (Formula 1)
However, in Equation 1, the display count is the number of times an advertisement information list including the advertisement title of the advertisement information assigned to the advertisement space is transmitted to the user terminal, the unit price a1 is the charge per display, and the selection count is the advertisement information list. The number of times the selected advertisement information is transmitted to the user terminal for confirmation, the unit price a2 is a charge per selection, the number of distributions is the number of distributions of advertisement information allocated to the advertisement space to the user terminals, Unit price a3 is a charge per delivery.
Billing calculation means to calculate by
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means, a return amount to be returned to the user terminal,
Reduction amount = display count × unit price b1 + selection count × unit price b2 + delivery count × unit price b3
... (Formula 2)
However, in Expression 2, the number of display times is the number of advertisement titles in the advertisement information list transmitted to the user terminal, the unit price b1 is the return amount per advertisement title display, and the number of selections is the selected advertisement information in the advertisement information list. Is sent to the user terminal for confirmation, the unit price b2 is the return amount per selection, the delivery number is the number of delivery times of advertisement information to the user terminal, and the unit price b3 is the return amount per delivery.
Reduction calculation means to calculate by,
An advertisement distribution system comprising: In a server terminal that distributes advertisement information corresponding to an event to a user terminal via a communication network,
A sales log storage means for storing a sales log composed of an advertising space ID, a sales price, and a purchased advertiser;
Display log storage means for storing a display log composed of a user ID and an advertisement ID;
A selection log storage means for storing a selection log composed of a user ID and an advertisement ID;
Distribution log storage means for storing a distribution log composed of a user ID and an advertisement ID;
When the advertising space is sold to the advertiser, the advertising space management means for storing the sales log composed of the advertising space ID, the selling price and the purchased advertiser of the sold advertising space in the sales log storage means;
An event for which notification is desired is received from a user terminal via a communication network, a list of advertisement information in which the title of advertisement information is displayed in the advertisement space is sent to the user terminal via the communication network, and the user ID of the user terminal and A display log composed of advertisement IDs of advertisement information whose titles are listed in the advertisement information list is stored in the display log storage means, and advertisement information selection information corresponding to the received event is stored in the user A registration unit that, when received from a terminal, registers a combination of the received event and the selected advertisement information in a matching table together with information on the user terminal;
The selected log information is sent to the user terminal via a communication network for confirmation, and a selection log comprising the user ID of the user terminal and the advertisement ID of the selected advertisement information is sent to the selection log storage means. Confirmation means stored in
Event recognition means for recognizing the occurrence of the event;
Matching means for checking whether or not there is a user terminal in which advertisement information corresponding to the recognized event is registered in the matching table;
The advertisement information corresponding to the recognized event is distributed to the user terminal in which the advertisement information corresponding to the recognized event is registered in the matching table, and the user ID of the user terminal and the distributed advertisement information are distributed. A distribution control means for storing a distribution log composed of the advertisement IDs in the distribution log storage means;
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means and the distribution log storage means, the advertising fee per advertising space charged to the advertiser is
Advertising fee = Advertising space purchase price + Display times x Unit price a1 + Number of selections x Unit price a2 + Delivery times x Unit price a3
... (Formula 1)
However, in Equation 1, the display count is the number of times an advertisement information list including the advertisement title of the advertisement information assigned to the advertisement space is transmitted to the user terminal, the unit price a1 is the charge per display, and the selection count is the advertisement information list. The number of times the selected advertisement information is transmitted to the user terminal for confirmation, the unit price a2 is a charge per selection, the number of distributions is the number of distributions of advertisement information allocated to the advertisement space to the user terminals, Unit price a3 is a charge per delivery.
Billing calculation means to calculate by
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means, a return amount to be returned to the user terminal,
Reduction amount = display count × unit price b1 + selection count × unit price b2 + delivery count × unit price b3
... (Formula 2)
However, in Expression 2, the number of display times is the number of advertisement titles in the advertisement information list transmitted to the user terminal, the unit price b1 is the return amount per advertisement title display, and the number of selections is the selected advertisement information in the advertisement information list. Is sent to the user terminal for confirmation, the unit price b2 is the return amount per selection, the delivery number is the number of delivery times of advertisement information to the user terminal, and the unit price b3 is the return amount per delivery.
Reduction calculation means to calculate by,
A server terminal comprising: A server terminal that distributes advertisement information corresponding to an event to a user terminal via a communication network, a sales log storage means for storing a sales log composed of an advertising space ID, a sales price, and a purchased advertiser; and a user ID And a display log storage means for storing a display log composed of an advertisement ID, a selection log storage means for storing a selection log composed of a user ID and an advertisement ID, and a distribution log composed of a user ID and an advertisement ID A computer constituting a server terminal comprising delivery log storage means for storing,
When the advertising space is sold to the advertiser, the advertising space management means for storing the sales log composed of the advertising space ID, the selling price and the purchased advertiser of the sold advertising space in the sales log storage means;
An event for which notification is desired is received from a user terminal via a communication network, a list of advertisement information in which the title of advertisement information is displayed in the advertisement space is sent to the user terminal via the communication network, and the user ID of the user terminal and A display log composed of advertisement IDs of advertisement information whose titles are listed in the advertisement information list is stored in the display log storage means, and advertisement information selection information corresponding to the received event is stored in the user A registration unit that, when received from a terminal, registers a combination of the received event and the selected advertisement information in a matching table together with information on the user terminal;
The selected log information is sent to the user terminal via a communication network for confirmation, and a selection log comprising the user ID of the user terminal and the advertisement ID of the selected advertisement information is sent to the selection log storage means. Confirmation means stored in
Event recognition means for recognizing the occurrence of the event;
Matching means for checking whether or not there is a user terminal in which advertisement information corresponding to the recognized event is registered in the matching table;
The advertisement information corresponding to the recognized event is distributed to the user terminal in which the advertisement information corresponding to the recognized event is registered in the matching table, and the user ID of the user terminal and the distributed advertisement information are distributed. A distribution control means for storing a distribution log composed of the advertisement IDs in the distribution log storage means;
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means and the distribution log storage means, the advertising fee per advertising space charged to the advertiser is
Advertising fee = Advertising space purchase price + Display times x Unit price a1 + Number of selections x Unit price a2 + Delivery times x Unit price a3
... (Formula 1)
However, in Equation 1, the display count is the number of times an advertisement information list including the advertisement title of the advertisement information assigned to the advertisement space is transmitted to the user terminal, the unit price a1 is the charge per display, and the selection count is the advertisement information list. The number of times the selected advertisement information is transmitted to the user terminal for confirmation, the unit price a2 is a charge per selection, the number of distributions is the number of distributions of advertisement information allocated to the advertisement space to the user terminals, Unit price a3 is a charge per delivery.
Billing calculation means to calculate by
Based on the logs stored in the sales log storage means, the display log storage means, the selection log storage means, and the distribution log storage means, a return amount to be returned to the user terminal,
Reduction amount = display count × unit price b1 + selection count × unit price b2 + delivery count × unit price b3
... (Formula 2)
However, in Expression 2, the number of display times is the number of advertisement titles in the advertisement information list transmitted to the user terminal, the unit price b1 is the return amount per advertisement title display, and the number of selections is the selected advertisement information in the advertisement information list. Is sent to the user terminal for confirmation, the unit price b2 is the return amount per selection, the delivery number is the number of delivery times of advertisement information to the user terminal, and the unit price b3 is the return amount per delivery.
Reduction calculation means to calculate by,
Program to make it work.

Images