JP4392395B2 - Information presentation device - Google Patents

Description

  The present invention relates to an information presentation technique. In particular, the present invention relates to a technique for presenting an advertisement on a screen of a portable information terminal using wireless communication.

  In recent years, mobile terminals such as mobile phones and PDAs (Personal Digital Assistants) have spread rapidly. In particular, since simple Internet functions and e-mail functions are standardly installed in mobile phones, it has played a role as a communication tool indispensable to daily life, especially for the younger generation. If these tools are used, information acquisition and information exchange with others can be easily realized regardless of time and place. In terms of such mobility, it is more convenient than a PC (personal computer) installed on a desk.

  On the other hand, one of the reasons why the use of the Internet has rapidly spread is that a lot of information and services can be enjoyed free of charge. Even though personally transmitted information is natural, news articles and services on the web provided by companies in the form of sales can often be enjoyed free of charge in exchange for advertising. As a result, the concept that information published on the Internet is basically free of charge is gradually formed, and paid services tend to be avoided unless they are of high value. And companies are no longer able to easily operate web services without advertising.

  However, when advertisements are flooded on the net, the user consciously turns away from countless advertisements, which leads to keeping the user away from the advertisement. Moreover, if advertisements are flooded on media such as web pages and e-mail magazines, not only can these media themselves be avoided, but if the number of free services decreases as a result, it will ultimately lead to disadvantages for general users. . At present, effective means for delivering advertisements at places and timings that do not interfere with the recipient have not been realized.

  The present inventor has made the present invention based on the above recognition, and an object thereof is to provide a technique for distributing advertisements in a manner convenient for the receiver.

  One embodiment of the present invention relates to an information presentation method. This method presents information necessary for acquiring supplementary advertisements related to in-car advertisements in the vehicle on which the user gets on the user's screen, and requests the user to select supplemental advertisements based on the information. And the selection instruction | indication with respect to this is acquired from a user, a supplementary advertisement is acquired based on the instruction | indication, and it is displayed on a user's screen, Thereby, a vehicle advertisement space is expanded substantially.

  “Vehicle” indicates a train or a car used in transportation such as a railway, a bus, and a taxi. “In-car advertisement” includes, for example, an advertisement affixed to a wall surface or a window glass in a car or a hanging advertisement. The “supplementary advertisement” is useful information provided to the user by a method different from the in-car advertisement, and may be an advertisement having basically the same contents as the advertisement contents posted as the in-car advertisement. It may be an advertisement of the contents. Moreover, the advertisement may include an advertisement that cannot be included in the in-car advertisement, or may be a coupon or a gift provided in connection with a product or service posted in the in-car advertisement.

  Thus, since the contents of the in-vehicle advertisement and the contents of the supplementary advertisement do not necessarily coincide with each other, they can be configured flexibly, thereby providing a more effective advertisement with a high degree of freedom. For example, while the type information is included in the supplementary advertisement, the impression and the impact may be strengthened by reducing the type in the in-car advertisement and adopting a design-oriented configuration.

  Another aspect of this invention is related with an information presentation apparatus. This device includes an information presentation unit that presents management information necessary for acquiring supplementary advertisements related to in-car advertisements in a vehicle on which the user gets on to a user via a communication device installed in the car, and presented information. An instruction receiving unit that obtains a supplementary advertisement selection instruction from the user, and an advertisement presenting unit that presents the supplementary advertisement selected by the instruction to the user.

  The “information presentation device” here is, for example, a server that provides supplementary advertisements. All of the “information presentation unit”, “instruction reception unit”, and “advertisement presentation unit” may transmit / receive data to / from the user's portable information terminal via the “communication device” installed in the vehicle. The “instruction receiving unit” or the “advertisement presenting unit” may directly transmit / receive data to / from the user's portable information terminal.

  Still another embodiment of the present invention also relates to an information presentation apparatus. This device includes an information presentation unit for transmitting management information necessary for acquiring supplementary advertisements related to in-vehicle advertisements in a vehicle on which the user gets on to the user, and supplementary advertisements from the user based on the transmitted information. An instruction receiving unit that receives the selection instruction, and an advertisement presenting unit that transmits a supplementary advertisement selected by the instruction to the user.

  The “information presentation device” here is a communication device installed in a vehicle, for example. This device may be configured to hold at least one of “management information” and “supplemental advertisement” in advance and transmit it to the user's portable information terminal, or “information presentation unit” or “ At least one of “advertising presentation unit” is configured to acquire at least one of “management information” and “supplemental advertisement” from a server that provides supplementary advertisements and transfer it to the user's portable information terminal. May be. For example, the “information presentation unit” acquires management information from the server that provides the supplementary advertisement and transfers it to the user, and the “instruction reception unit” transfers the selection instruction received from the user to the server, The “presenting unit” may acquire the supplementary advertisement from the server and transfer it to the user.

  The “information presentation unit” included in the communication device may transmit the address of the server that provides the supplementary advertisement and the vehicle identification information that identifies the vehicle as management information to the user. In this case, the user accesses the server based on the address, the server obtains the vehicle identification information from the user's information portable terminal, and provides the user with a list of supplementary advertisements corresponding to the vehicle based on the vehicle identification information. You may send it.

  Yet another embodiment of the present invention relates to a portable information terminal. This terminal receives from the user based on the management information the information reception unit that receives management information necessary for acquiring supplementary advertisements related to the advertisement in the vehicle in the vehicle on which the user gets on, from the communication device installed in the vehicle An instruction receiving unit that acquires a supplementary advertisement selection instruction, and an acquisition processing unit that performs a process of acquiring a supplemental advertisement based on the instruction.

  The “portable information terminal” is a portable terminal having a function of acquiring information through communication and displaying it on a screen, such as a mobile phone or a PDA. “Management information” is used to acquire supplementary advertisements such as a list of supplementary advertisements, an ID for identifying supplementary advertisements, a URL of a server that distributes supplementary advertisements, and an ID for identifying a vehicle on which the user gets. This is information provided to the portable information terminal.

  Yet another embodiment of the present invention relates to a computer program. This program is based on a process of presenting management information necessary for acquiring supplementary advertisements related to in-car advertisements to a user through a communication device installed in the car in the vehicle on which the user gets on, and the presented information. Then, the computer is caused to execute a process of obtaining a supplementary advertisement selection instruction from the user and a process of presenting the supplementary advertisement selected by the instruction to the user.

  Yet another embodiment of the present invention relates to a computer program. This program is a process for transmitting management information necessary for acquiring supplementary advertisements related to in-vehicle advertisements in the vehicle on which the user gets on to the user, and selecting supplementary advertisements from the user based on the transmitted information. The computer executes a process of receiving an instruction and a process of transmitting a supplementary advertisement selected by the instruction to the user.

  Yet another embodiment of the present invention relates to a computer program. This program includes a process for receiving management information necessary for acquiring supplementary advertisements related to in-car advertisements in a vehicle on which the user gets on from a communication device installed in the car, and supplementary advertisements from the user based on the management information. The computer is caused to execute a process for obtaining the selection instruction and a process for obtaining a supplementary advertisement based on the instruction.

  It should be noted that any combination of the above-described constituent elements, or those obtained by replacing the constituent elements and expressions of the present invention with each other among methods, apparatuses, systems, computer programs, recording media storing computer programs, and the like are also included in the present invention. It is effective as an embodiment of

  ADVANTAGE OF THE INVENTION According to this invention, an advertisement can be delivered by a method with a high convenience for a user.

  FIG. 1 shows a basic configuration of an information presentation system. The information presentation system 10 includes a portable information terminal 12, an advertisement server 14, and an in-vehicle communication device 16. When the user who has seen the advertisement 18 in the vehicle wants to see the contents of the advertisement at hand or wants to acquire information related to the advertisement, the mobile information terminal 12 is operated to start acquiring the advertisement.

  First, based on a user operation, the portable information terminal 12 acquires a list of supplemental advertisements from the in-vehicle communication device 16. When the user selects a desired advertisement from the list, the supplemental advertisement is downloaded. The supplementary advertisement may be downloaded from the in-vehicle communication device 16 or may be downloaded directly from the advertisement server 14. It is good also as a structure downloaded from the advertisement server 14 via the communication apparatus 16 in a vehicle.

  A communication method between the portable information terminal 12 and the in-vehicle communication device 16 is, for example, short-range wireless communication. The portable information terminal 12 and the in-vehicle communication device 16 communicate with the base station 15 by radio waves, and the base station 15 and the destination access the advertisement server 14 via the communication network 13. The communication network 13 is a mobile phone network or the Internet.

  The portable information terminal 12, the advertisement server 14, and the in-vehicle communication device 16 can be realized in hardware by elements such as a CPU of a computer, and in software by a program having a data transmission / reception function. However, in the following figure, functional blocks realized by their cooperation are depicted. Therefore, these functional blocks can be realized in various ways by a combination of hardware and software. Hereinafter, the description will be divided into several embodiments.

(First embodiment)
In the present embodiment, the in-vehicle communication device 16 holds the supplementary advertisement, and the portable information terminal 12 downloads the supplementary advertisement from the in-vehicle communication device 16. Therefore, the advertisement server 14 in FIG. 1 is not included in the configuration of the present embodiment.

  FIG. 2 is a functional block diagram showing the configuration of the in-vehicle communication device in the first embodiment. The in-vehicle communication device 16 includes an information presentation unit 21, an instruction reception unit 23, an advertisement presentation unit 25, a supplementary advertisement holding unit 22, a list holding unit 24, a mail address holding unit 19, an address registration unit 31, and a communication unit 20. The supplementary advertisement holding unit 22 stores supplementary advertisements, and the list holding unit 24 stores a list of supplementary advertisements. Each unit transmits and receives data to and from the portable information terminal 12 through the communication unit 20. The communication unit 20 processes communication via the antenna 26. A plurality of in-vehicle communication devices 16 are installed on a wall surface or ceiling in the vehicle. Further, the communication ranges are installed at predetermined intervals so as to complementarily cover the entire vehicle.

  The information presentation unit 21 has a function of transmitting management information necessary for acquiring supplementary advertisements to the user in the vehicle, and includes a list presentation unit 27. The list presenting unit 27 reads out a list of supplemental advertisements as management information from the list holding unit 24 and presents it to the user. The instruction receiving unit 23 receives a supplementary advertisement selection instruction from the user based on the management information. Specifically, the instruction receiving unit 23 acquires from the portable information terminal 12 an instruction to select from the supplementary advertisement list.

  The advertisement presentation unit 25 has a function of transmitting a supplementary advertisement selected by a user instruction to the user's portable information terminal 12, and includes an advertisement selection unit 28 and an advertisement transmission unit 29. The advertisement selection unit 28 selects a supplementary advertisement from the supplementary advertisement holding unit 22, and the advertisement transmission unit 29 transmits the selected supplemental advertisement to the portable information terminal 12.

  The mail address holding unit 19 stores the user's email address in advance. When the address registration unit 31 receives the user's e-mail address from the portable information terminal 12, the address registration unit 31 stores it in the e-mail address holding unit 19. The advertisement transmission unit 29 may transmit an e-mail including a supplementary advertisement selected by the user or an advertisement ID for specifying the e-mail address of the user as a destination. When the user receives an e-mail including the advertisement ID, the user accesses the advertisement server 14 and browses the supplementary advertisement based on the ID.

  Thereby, even after the user gets off the vehicle, the supplementary advertisement can be acquired using the PC and viewed on the screen. In this case, since the supplementary advertisement can be created on the assumption that it is viewed on the PC screen, the degree of freedom in design is improved.

  FIG. 3 is a functional block diagram showing the configuration of the portable information terminal in the first embodiment. The portable information terminal 12 includes a communication unit 30, an information reception unit 34, an instruction reception unit 36, an acquisition processing unit 38, and a registration processing unit 72. Each unit transmits and receives data to and from the in-vehicle communication device 16 via the communication unit 30. The communication unit 30 processes communication via the antenna 32.

  The information reception unit 34 includes a list acquisition unit 40 that receives a list of supplemental advertisements from the in-vehicle communication device 16. The list may be, for example, a list of titles of a plurality of advertisements or a list of company names of a plurality of advertisers.

  The instruction receiving unit 36 includes a list presenting unit 42 that presents a list to the user, and a selection processing unit 44 that acquires an instruction to select from the list from the user. The list presentation unit 42 may display each item included in the list on the screen in the form of a button. When the user presses any button, a selection instruction is given to the selection processing unit 44.

  The acquisition processing unit 38 includes an advertisement acquisition unit 46 that acquires a supplementary advertisement selected by a user instruction from the in-vehicle communication device 16 and a display processing unit 48 that displays the acquired supplemental advertisement on the screen. The advertisement acquisition unit 46 may be configured to transmit an ID specifying the selected supplementary advertisement to the in-vehicle communication device 16 and download the supplementary advertisement corresponding to the ID.

  The registration processing unit 72 registers the user's e-mail address in the in-vehicle communication device 16 in advance. When an e-mail address is registered in the in-vehicle communication device 16, a supplementary advertisement or advertisement ID can be received in the form of an e-mail addressed to the address. As a result, as long as the electronic mail is held, the supplementary advertisement can be viewed any number of times using the portable information terminal 12 or the PC.

  FIG. 4 illustrates a screen on which a list of supplemental advertisements is displayed. A plurality of advertisement links 52 are displayed on the screen 50 in a button format. The user selects a supplementary advertisement by pressing either. For example, items such as “Weekly J”, “AB Publication New”, “Journey by BC Railway” are displayed, and when the user presses “Weekly J”, “Weekly J” is displayed in another screen configuration not shown. A supplementary advertisement with a table of contents is displayed.

  Based on the above configuration, the contents of the advertisement in the vehicle or information related thereto can be shown at the user's hand. Even if the vehicle is congested and it is difficult to see the advertisement in the vehicle, the user can save it in the portable information terminal 12 and watch it carefully at that time or later. Further, for the advertiser, information that cannot be included in the in-vehicle advertisement can be additionally provided as a supplementary advertisement, and the advertisement can be provided in a highly flexible manner. That is, since advertisements on paper media and electronic advertisements can be used together, advertisements can be created efficiently, and the amount of information can be increased compared to either one.

(Second Embodiment)
In the present embodiment, the portable information terminal 12 is different from the first embodiment in that a supplementary advertisement is downloaded from the advertisement server 14. Hereinafter, description of blocks providing the same functions as those in the first embodiment will be omitted or simplified.

  FIG. 5 is a functional block diagram showing the configuration of the in-vehicle communication device in the second embodiment. The in-vehicle communication device 16 includes a vehicle ID holding unit 60, a server URL holding unit 62, a communication unit 20, and an information presentation unit 21. The vehicle ID holding unit 60 stores a vehicle ID that identifies the vehicle on which the user gets, and the server URL holding unit 62 stores the URL of the server that provides the supplementary advertisement. The information presentation unit 21 transmits the vehicle ID and the server URL to the user's portable information terminal 12. The information presentation unit 21 transmits / receives data to / from the portable information terminal 12 through the communication unit 20. The communication unit 20 processes communication via the antenna 26.

  Here, it is not always necessary to assign a unique ID to each vehicle as a vehicle ID. For example, in the case of a railway, a unique ID may be assigned to each train or route. In the case of a railway, in general, the configuration of advertisements in a vehicle is not different for each vehicle, and the configuration is often common to the entire route.

  FIG. 6 is a functional block diagram showing the configuration of the portable information terminal in the second embodiment. The portable information terminal 12 includes a communication unit 30, an information reception unit 34, an instruction reception unit 36, an acquisition processing unit 38, a registration processing unit 72, and an advertisement ID storage unit 74. Each unit transmits / receives data to / from the in-vehicle communication device 16 or the advertisement server 14 via the communication unit 30. The communication unit 30 processes communication via the antenna 32.

  The information reception unit 34 accesses the advertisement server 14 based on the vehicle ID acquisition unit 70 that receives the server URL and the vehicle ID from the in-vehicle communication device 16 and the server URL, and performs supplementary advertisements from the advertisement server 14 based on the vehicle ID. A list acquisition unit 40 for acquiring a list of This list includes an advertisement ID for specifying a supplementary advertisement.

  The instruction receiving unit 36 includes a list presentation unit 42 and a selection processing unit 44. The ID of the supplementary advertisement selected by the selection processing unit 44 is temporarily stored in the advertisement ID storage unit 74. The acquisition processing unit 38 includes an advertisement acquisition unit 46 that acquires the selected supplementary advertisement from the advertisement server 14 and a display processing unit 48. When there is a supplementary advertisement viewing instruction from the user, the advertisement acquisition unit 46 transmits the advertisement ID stored in the advertisement ID storage unit 74 to the advertisement server 14 and downloads the supplementary advertisement corresponding to the ID. Thereby, the user can browse the supplementary advertisement at a desired timing.

  The registration processing unit 72 registers the user's e-mail address in the advertisement server 14 in advance. When an e-mail address is registered in the advertisement server 14, a supplementary advertisement or advertisement ID can be received in the form of an e-mail addressed to that address.

  FIG. 7 is a functional block diagram showing the configuration of the advertisement server in the second embodiment. The advertisement server 14 includes a communication unit 82, a list holding unit 86, a supplementary advertisement holding unit 88, a mail address holding unit 90, an information presentation unit 81, an instruction receiving unit 83, an advertisement presentation unit 85, and an address registration unit 92. Since each part has substantially the same function as each functional block included in the in-vehicle communication device 16 of the first embodiment shown in FIG. 2, the description thereof is omitted or simplified. While the in-vehicle communication device 16 of the first embodiment is installed for each vehicle, the advertisement server 14 of the present embodiment may have a single configuration as with the content server on the Internet. The user acquires the URL of the advertisement server 14 from the in-vehicle communication device 16 and accesses the advertisement server 14 based on the URL to acquire a desired supplemental advertisement.

  According to the above configuration, the supplementary advertisement and the list thereof are held in the advertisement server 14 instead of the in-vehicle communication device 16, so that the data in the in-vehicle communication device 16 is updated over all the vehicles on the route when the contents of the in-vehicle advertisement change. There is no need. In other words, since data update on the advertisement server 14 is sufficient, comprehensive advertisement management is possible. In addition, since the data can be updated many times on the advertisement server 14 without changing the data in the in-vehicle communication device 16 and the in-vehicle advertisement, the amount of information as an advertisement can be further increased.

(Third embodiment)
In the present embodiment, the portable information terminal 12 is different from the first and second embodiments in that the supplementary advertisement is downloaded from the advertisement server 14 via the in-vehicle communication device 16. The in-vehicle communication device 16 does not hold supplementary advertisements or a list thereof, and is configured to be acquired from the advertisement server 14 and transferred to the portable information terminal 12. Hereinafter, descriptions of blocks providing the same functions as those in the first or second embodiment will be omitted or simplified.

  FIG. 8 is a functional block diagram showing the configuration of the in-vehicle communication device in the present embodiment. The in-vehicle communication device 16 includes an information presentation unit 21, an instruction reception unit 23, an advertisement presentation unit 25, and a communication unit 20. The information presentation unit 21 includes a list presentation unit 27. The list presentation unit 27 acquires a supplementary advertisement from the advertisement server 14 and transfers it to the portable information terminal 12. The instruction receiving unit 23 acquires a supplementary advertisement selection instruction from the portable information terminal 12 and transfers it to the advertisement server 14. The advertisement presentation unit 25 includes an advertisement transmission unit 29. The advertisement transmission unit 29 acquires the supplementary advertisement selected by the user from the advertisement server 14 and transfers it to the portable information terminal 12. Also with the above configuration, the same effect as in the first or second embodiment can be obtained.

(Fourth embodiment)
The present embodiment is different from the other embodiments in that optimal preferential information according to the current time zone is distributed to the user as a supplementary advertisement. The information presentation system 10 of the present embodiment may be configured by the portable information terminal 12 and the in-vehicle communication device 16 as in the first embodiment, or the portable information terminal 12 as in the second or third embodiment. Further, a configuration including the advertisement server 14 and the in-vehicle communication device 16 may be used. The following description will focus on the differences between the first embodiment, the second embodiment, and the third embodiment. The description of blocks providing the same functions as those of the embodiments is omitted or simplified.

  The functional block of the present embodiment corresponding to the instruction receiving unit 23 in FIG. 2 indicates that the user is prepared to select and provide preferential information on services related to vehicle advertisements as supplementary advertisements according to the current time zone. And obtaining consent for this from the user. If there is an agreement, the functional block corresponding to the advertisement selection unit 28 acquires the current time zone and selects preferential information from the functional block corresponding to the supplementary advertisement holding unit 22 according to the time zone. Is transmitted to the user as a supplementary advertisement by a functional block corresponding to the advertisement transmitting unit 29. The current time zone may be acquired from a clock incorporated in at least one of the portable information terminal 12, the advertisement server 14, and the in-vehicle communication device 16.

  FIG. 9 illustrates a screen for requesting consent whether or not to receive preferential information according to the current time zone. On screen 100, “Do you receive a coupon for the pub chain“ ABC ”in a cup of After 5? "Yes" and "No" buttons are displayed. When the user presses the “Yes” button and agrees, the preferential information for that time period is transmitted to the portable information terminal 12. In this way, special information appropriate to the time zone is selected, such as providing special information on a pub at night and providing special information on a coffee shop at noon. Thereby, even on the same route, the user can obtain different information depending on the time zone. For example, different preferential information can be acquired for commuting and returning.

(Fifth embodiment)
This embodiment is different from the other embodiments in that a supplementary advertisement related to the current position of the vehicle on which the user gets is delivered to the user. The information presentation system 10 of the present embodiment may be configured by the portable information terminal 12 and the in-vehicle communication device 16 as in the first embodiment, or the portable information terminal 12 as in the second or third embodiment. Further, a configuration including the advertisement server 14 and the in-vehicle communication device 16 may be used. The following description will focus on the differences between the first embodiment, the second embodiment, and the third embodiment. The description of blocks providing the same functions as those of the embodiments is omitted or simplified.

  The functional block of this embodiment corresponding to the instruction receiving unit 23 in FIG. 2 presents to the user's portable information terminal 12 that it is ready to provide a supplementary advertisement related to the current position of the vehicle. The consent may be acquired from the portable information terminal 12. If there is an agreement, the functional block corresponding to the advertisement selection unit 28 acquires the current position of the vehicle, selects a supplementary advertisement related to the position from the functional block corresponding to the supplemental advertisement holding unit 22, A functional block corresponding to the advertisement transmitting unit 29 transmits this to the portable information terminal 12.

  The information on the current position is acquired by the portable information terminal 12 or the in-vehicle communication device 16. As the position information, for example, the in-vehicle communication device 16 or the advertisement server 14 may grasp the current position based on the timetable data and time of the route, or the GPS mounted on the portable information terminal 12 or the in-vehicle communication device 16. The current position may be determined by (Global Positioning System).

  Of the advertisements held in the supplementary advertisement holding unit 22, an advertisement provided by an advertiser having a store along the route is selected when approaching an area where another store competing with the store exists, for example. You may set as follows.

  FIG. 10 exemplifies a screen for requesting consent whether or not to receive an advertisement related to the vicinity of the current position. On the screen 100, “Do you receive a coupon for the next station coffee shop“ J Coffee ”? "Yes" and "No" buttons are displayed. When the user presses the “Yes” button and agrees, the coupon of the coffee shop is transmitted to the portable information terminal 12. Thus, an advertisement related to a store or the like near the current position is transmitted to the portable information terminal 12. Thereby, the usefulness of the delivered advertisement can be further enhanced.

  The present invention has been described based on the embodiments. This embodiment is an exemplification, and it is understood by those skilled in the art that various modifications can be made to the combination of each component and each processing process, and such modifications are within the scope of the present invention. . Hereinafter, modifications will be described.

  The portable information terminal 12 in the above embodiment transmits and receives data to and from the in-vehicle communication device 16 by wireless communication. In a modified example, this may be replaced with wired communication. For example, a connection adapter may be provided on the suspension belt in the vehicle, and the communication with the in-vehicle communication device 16 may be performed via this adapter.

It is a figure which shows the structure of the information presentation system in this embodiment. It is a functional block diagram which shows the structure of the in-vehicle communication apparatus in 1st Embodiment. It is a functional block diagram which shows the structure of the portable information terminal in 1st Embodiment. It is a figure which illustrates the screen on which the list of supplementary advertisements was displayed. It is a functional block diagram which shows the structure of the in-vehicle communication apparatus in 2nd Embodiment. It is a functional block diagram which shows the structure of the portable information terminal in 2nd Embodiment. It is a functional block diagram which shows the structure of the advertisement server in 2nd Embodiment. It is a functional block diagram which shows the structure of the in-vehicle communication apparatus in 3rd Embodiment. It is a figure which illustrates the screen which asks for consent of whether to receive preferential treatment information according to the present time zone. It is a figure which illustrates the screen which requests | requires consent whether the advertisement relevant to the present position vicinity is received.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 10 Information presentation system, 12 Portable information terminal, 14 Advertisement server, 16 In-vehicle communication apparatus, 18 In-car advertisement, 21 Information presentation part, 23 Instruction reception part, 25 Advertisement presentation part, 34 Information reception part, 36 Instruction reception part, 38 Acquisition A processing unit, 50 screens, 81 an information presentation unit, 83 an instruction reception unit, 85 an advertisement presentation unit.

Claims (4)

An information presentation unit for transmitting management information necessary for acquiring supplementary advertisements related to in-car advertisements in a train or bus vehicle on which the user is boarded to a portable information terminal in the car through a communication device installed in the car When,
An instruction receiving unit that receives information transmitted via the communication device and presents it to the user, and an instruction receiving unit that obtains a supplementary advertisement selection instruction from the user via the communication device;
An advertisement presenting unit that transmits a supplementary advertisement selected by the instruction acquired by the instruction receiving unit to the portable information terminal via the communication device;
The instruction receiving unit presents to the user via the portable information terminal a selection as to whether or not to receive a supplementary advertisement related to the current position of the railroad or bus vehicle , and results of the selection by the user Via the portable information terminal,
The advertisement presenting unit transmits a supplementary advertisement according to the selection result acquired by the instruction receiving unit, and the selection result acquired by the instruction receiving unit is a current position of the railway or bus vehicle. If it is a selection to receive a related supplementary advertisement, the current position of the train or bus vehicle is acquired based on the time and the timetable data of the route stored in advance, and the acquired current position and An information presentation apparatus, wherein related information is selected from information classified according to a region and transmitted as a supplementary advertisement. An information presentation unit for transmitting management information necessary for acquiring supplementary advertisements related to in-car advertisements in a train or bus vehicle on which the user is boarded, to a portable information terminal in the car;
An instruction receiving unit that receives an instruction to select a supplementary advertisement from the user via the portable information terminal that receives the information transmitted from the information presenting unit and presents the information to the user;
An advertisement presenting unit that transmits a supplementary advertisement selected by the instruction received by the instruction receiving unit to the portable information terminal;
The instruction receiving unit presents the user with a selection as to whether or not to receive a supplementary advertisement related to the current position of the railroad or bus vehicle via the portable information terminal, and the result of the selection by the user Via the portable information terminal,
The advertisement presenting unit transmits a supplementary advertisement according to the selection result acquired by the instruction receiving unit, and the selection result acquired by the instruction receiving unit is a current position of the railway or bus vehicle. If it is a selection to receive a related supplementary advertisement, the current position of the train or bus vehicle is acquired based on the time and the timetable data of the route stored in advance, and the acquired current position and An information presentation apparatus, wherein related information is selected from information classified according to a region and transmitted as a supplementary advertisement. The information presenting unit presents the list of supplemental advertisements displayed in a button format as the management information to the user,
The information presentation device according to claim 1, wherein the instruction receiving unit acquires an instruction to be selected from the list from the user. An address holding unit;
An address registration unit that receives the user's email address and stores it in the address holding unit;
2. The advertisement presenting unit transmits an e-mail including a supplementary advertisement selected by the instruction or advertisement identification information for specifying the same, with the e-mail address of the user as a destination. 4. The information presentation device according to any one of 3 to 3.

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