JP4445929B2 - Affiliate service providing system and affiliate service providing method - Google Patents

Description

  The present invention relates to an affiliate service providing system and an affiliate service providing method, and more particularly to an affiliate service provider system and method acting on behalf of a success-type advertising distribution service, and a server for a plurality of advertiser sites operating a commercial site. In addition to collecting customer fees to the advertiser site and collecting advertising fees based on performance-targeted activities such as product purchase, product material application, membership registration, etc., a different product or advertisement material page for each user is placed on the user's communication terminal. The present invention relates to a system and method for providing an affiliate service to a plurality of affiliate site servers to be displayed.

  In order to increase access to commercial sites on the Internet, advertisements such as banner advertisements (advertising materials) and product advertisements are posted on various sites on the Internet and access to those sites is made. When a user clicks on a banner advertisement or product advertisement, the user communication terminal (hereinafter referred to as user PC) is connected to a commercial site, and when the sale of the product is completed, payment of an advertising fee is permitted as a success fee. Such an advertisement posting site for posting banner advertisements and product advertisements on a success fee basis is referred to as an affiliate site.

  Affiliate sites include various sites from huge sites to personal sites. In particular, there is a commercial site that uses a huge number of affiliate sites because personal sites and unique sites are likely to enclose fixed customers and lead users to purchase.

  In the affiliate program, affiliate link information having affiliate information and advertiser information is embedded in the advertisement placement location of the affiliate site page in addition to the image URL of the advertisement, and the user who has been guided from the affiliate site is the advertiser site. Successful performance amount by tracking which affiliate site links from which affiliate site to which achievement target activity such as purchase of product is completed at which advertiser site when completing the performance target behavior of reward such as product purchase Calculate and aggregate. Therefore, it is quite complicated for a single commercial site (advertiser site) to manage the above affiliate program. Therefore, an affiliate program service provider (affiliate ASP) acting on behalf of an affiliate program conducts development of affiliate sites and management of expense payments on behalf of a plurality of advertiser sites.

  In this way, the affiliate ASP undertakes the operation of the affiliate program on behalf of the advertiser site, which is a commercial site, so that the advertiser site does not independently construct and operate the system for providing the affiliate program, but a large number of affiliates It is possible to place advertisements on the site and increase the number of accesses to the advertiser site. Moreover, since the advertising fee is based on a success fee, it is attractive in terms of cost effectiveness of advertising.

  The above affiliate ASP is described in, for example, Patent Document 1.

On the other hand, according to the affiliate ASP, an affiliate site searches and finds an advertisement desired by the affiliate ASP server, and embeds link information of the advertisement in a page of the own site to construct a site. Normally, the affiliate ASP server creates link information necessary for the execution of the affiliate service, especially for tracking, and the affiliate's page is embedded in the page of the site manually or with a simple tool. HTML format). Thereby, the affiliate can easily place a desired advertisement on his / her affiliate site.
JP 2001-117847 A

  However, the above affiliates only provide users with a static site that is built by embedding the link information of banner advertisements into a page manually or with a simple tool. Only a page can be provided. Therefore, in response to the user's interests and actions on the site, the site that posted advertisements of the most popular products and popular advertisers / programs (where the program is the advertiser's sales promotion) It cannot be built each time, making it difficult to build a tailor-made affiliate site for various users. In addition, large-scale and diverse affiliate sites are not only the products that a single commercial site has, but also the products that best suit the user from the product groups and advertisers / programs of many commercial sites that exist widely in the world. I would like to provide a page of a site that lists advertising material for advertisers and programs.

  SUMMARY OF THE INVENTION Accordingly, an object of the present invention is to provide an affiliate service providing system and a method for providing the same, by combining a plurality of advertiser sites and a plurality of affiliate sites so that the product group and the advertisement material group of the affiliate site can be more adapted to the user. It is to provide.

  In order to achieve the above object, according to the first aspect of the present invention, a server of a plurality of advertiser sites, a server of a plurality of affiliate sites that post products or advertisement materials of the advertiser sites, and their An affiliate service providing server that provides an affiliate service is configured to be connectable via the Internet. Then, the affiliate service providing server supports the dynamic site page construction of the affiliate site server, and the user selects a product or advertising material in the affiliate site and is guided to the advertiser site to act on the result of the product or advertising material. When completed, track it and add up the amount of advertising rewards. Thereby, it is possible to provide an affiliate service that is beneficial to a plurality of advertisers and a plurality of affiliates.

In order to achieve the above object, according to the second aspect of the present invention, a plurality of advertisers that provide a page on which a product or a group of advertisement materials are posted and have a settlement module for a target action of the product or the advertisement material. An affiliate service providing server connected via a public network to a site server and a plurality of affiliate site servers providing pages on which at least some products or advertisement materials of the advertiser site are posted. ,
A product or advertisement material database that is a product of the advertiser site or a product or advertisement material data of a group of advertisement materials, each having at least advertiser information and product or advertisement material information;
A dynamic affiliate site construction support module that extracts the product or advertisement material data corresponding to the search request from the product or advertisement material database and returns it to the server in response to a search request from the server of the affiliate site; ,
The user terminal device accesses the server of the advertiser site according to the link information of the product or the advertisement material generated from the product or the advertisement material data of the affiliate site, and performs the result target action of the product or the advertisement material. Completion data to be paid by the advertiser to the affiliate based on the affiliate information and advertiser information included in the link information and the performance target behavior information of the performance target behavior of the product or advertising material when completed. Affiliate service module to create,
The link information is generated by a server of the affiliate site and embedded in a page of the affiliate site.

  In the second aspect, according to a preferred embodiment, when the user terminal device accesses the affiliate site by selecting the product or advertising material on the affiliate site, the affiliate service information, the advertiser information, Is recorded on the user terminal device and redirected to the server of the advertiser site, and when the user terminal device completes the performance target action of the product or the advertisement material in the advertiser site, the cookie is It collects from a user terminal device and receives the said performance object action information, It is characterized by the above-mentioned.

  In the above preferred embodiment, a tracking tag that enables transmission of the cookie together with the achievement target action information to the affiliate service module is embedded in the achievement target action completion page of the advertiser site, and the user terminal device The tracking tag is triggered by displaying the result target action completion page as a trigger.

  In the second aspect, according to a preferred embodiment, the affiliate service providing server displays the product or advertisement material data input screen in response to a product or advertisement material data registration request from the advertiser site. In response to a registration request for the input product or advertisement material data, and adding the unique product or advertisement material ID to the affiliate service in response to a registration request for the input product or advertisement material data. The product or the advertisement material data input to the advertisement material database is recorded.

  In the above preferred embodiment, when the affiliate service providing server prompts input of the product or advertisement material data, the server also prompts a plurality of advertisers to input a common category, and the product or advertisement material data is input. It is characterized by recording in association with the classification category.

In order to achieve the above object, according to the third aspect of the present invention, a plurality of advertisers that provide a page on which a product or a group of advertisement materials is posted and have a settlement module for a target action of the product or the advertisement material. A server of a site, a server of a plurality of affiliate sites that provide pages on which at least some products or advertisement materials of the advertiser site are posted, and an affiliate service providing server that provides affiliate services via a public network An affiliate service providing system that is connected to each other and provides the affiliate site with the products or advertisement materials of the advertiser site, and provides management of affiliate rewards based on the target performance of the products or advertisement materials resulting from the products or advertisement materials. There,
The affiliate service providing server is:
A product or advertisement material database that is a product of the advertiser site or a product or advertisement material data of a group of advertisement materials, each having at least advertiser information and product or advertisement material information;
A dynamic affiliate site construction support module that extracts the product or advertisement material data corresponding to the search request from the product or advertisement material database and returns it to the server in response to a search request from the server of the affiliate site; ,
The user terminal device accesses the server of the advertiser site according to the link information of the product or the advertisement material generated from the product or the advertisement material data of the affiliate site, and performs the result target action of the product or the advertisement material. Completion data to be paid by the advertiser to the affiliate based on the affiliate information and advertiser information included in the link information and the performance target behavior information of the performance target behavior of the product or advertising material when completed. Affiliate service module to create,
The affiliate site server is:
The link information including the affiliate information in addition to the advertiser information and the product or advertisement material information of the received product or advertisement material data transmitted to the affiliate service providing server in response to the user terminal device And an interface for constructing a dynamic affiliate site page in which the link information is embedded.

In order to achieve the above object, according to the fourth aspect of the present invention, a plurality of advertisers that provide a page on which a group of products or advertisement materials is posted and that have a settlement module for a target action of the products or advertisement materials. Affiliate service by an affiliate service providing server connected via a public network to a server of the site and a server of a plurality of affiliate sites that provide pages on which at least some products or advertisement materials of the advertiser site are posted A providing method,
A procedure for constructing a product or advertisement material database in the affiliate service providing server, which is a product or advertisement material data of the product of the advertiser site or of the advertisement material group, each having at least advertiser information and product or advertisement material information; ,
In response to a search request from the server of the affiliate site, a dynamic affiliate site construction support procedure for extracting the product or advertisement material data corresponding to the search request from the product or advertisement material database and returning it to the server; ,
The user terminal device accesses the server of the advertiser site according to the link information of the product or the advertisement material generated from the product or the advertisement material data of the affiliate site, and performs the result target action of the product or the advertisement material. Completion data to be paid by the advertiser to the affiliate based on the affiliate information and advertiser information included in the link information and the performance target behavior information of the performance target behavior of the product or advertising material when completed. Affiliate service procedure to create,
The link information is generated by a server of the affiliate site and embedded in a page of the affiliate site.

  According to the present invention, a plurality of advertiser sites and a plurality of affiliate sites can be linked to make the product group and the advertisement material group of the affiliate site more suitable for the user.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. However, the technical scope of the present invention is not limited to these embodiments, but extends to the matters described in the claims and equivalents thereof.

  In the affiliate service, product or advertisement material data is registered in the affiliate ASP server, and when the product or advertisement material is posted on the affiliate site and clicked on the user PC, it is guided to the advertiser site, where the advertising reward results are obtained. When a target act (product purchase, product data request application, member registration application, etc.) is made, an advertising reward is paid to the guided affiliate. Advertising reward is obtained by multiplying the amount by the compensation fee rate or by multiplying the number by a fixed amount for product purchases, and for application, the fixed amount becomes the advertisement reward. In other words, both products posted on affiliate sites and advertising materials (banner advertisements, etc.) are advertisements, and advertising rewards are paid when the performance target action is completed for the advertisement.

  In the following embodiments, description will be made by taking as an example a product purchase which is a representative of the result target action. In addition, advertisements to be posted on affiliate sites are products and advertisement materials, but in some cases, products will be described as an example as necessary.

  FIG. 1 is an overall system configuration diagram according to the present embodiment. In the affiliate service providing system according to the present embodiment, for example, the affiliate site server 20 operated by the affiliate and the advertiser site server 30 operated by the advertiser via the Internet IN which is a public network based on the TCP / IP protocol. However, it is possible to connect to the affiliate ASP server 10. Further, the user PC 40 which is a user terminal device can be connected to the server of the affiliate site 20 and the server of the advertiser site 30 via the Internet IN. Furthermore, the user PC 40 can also be connected to the affiliate ASP server 10.

  The affiliate site 20 provides the user PC with a site page on which the advertisement of the advertiser, the advertisement of the advertiser's program (sales promotion unit in the advertiser), and the advertiser's product (a kind of product advertisement material) are posted. The advertiser site 30 is a kind of commercial site, and has data including images 302 of advertisement material groups such as product groups, advertisers, and programs, and purchase procedures for products selected by the accessing user PC. It has a settlement module 304 that performs (settlement procedure).

  The user PC 40 whose browser is activated accesses the affiliate site 20 and displays a site page (see FIG. 13) described later. When the user selects (clicks) a product or advertisement material in the site page, the user PC selects the selected product or advertisement material based on the affiliate link information embedded corresponding to the product or advertisement material location. The server of the advertiser site 30 is accessed. Then, the user PC completes the settlement procedure associated with the purchase of the product (or the result target action, the same applies hereinafter) in the accessed advertiser site 30.

  The affiliate site 20 includes a site content database 206 in which page data (HTML format) of the site is recorded, and includes a user interface module 202 that provides an interface with the user PC 40, and a user PC 40 for dynamically constructing the site. A dynamic affiliate site construction interface 204 that is activated in response to the above action and receives product or advertisement material data (XML format) from the affiliate site construction support module 12 and constructs page data of the site. This interface is a computer program described by, for example, CGI (Common Gate Interface) or JAVA script (JAVA is a registered trademark).

  In general, the affiliate ASP server 10 is an affiliate site construction support module 12 that provides support when an affiliate establishes an affiliate site, and when a user displays an advertisement in the affiliate site or accesses a product or advertisement material. When the user completes the product purchase procedure on the advertiser site 30, the affiliate site has accessed from which affiliate site and which advertiser site has completed the purchase (including quantity and price). And an affiliate service module 14 for calculating the advertisement reward amount (affiliate reward amount). In general, the amount of compensation is calculated by multiplying the amount by the advertiser's compensation rate, or by multiplying the number by a fixed amount of compensation, so in the tracking process, the affiliate information, advertiser information, and purchase information (number and price, or Total amount). Reward conditions are registered in advance in an affiliate DB (database) in the database 18.

  The affiliate site construction support module 12 mainly assists the development of affiliate sites and the affiliate site construction by the affiliate, and the affiliate service module 14 calculates and aggregates the tracking and remuneration required for the affiliate program execution. .

  FIG. 2 is a detailed configuration diagram of the affiliate ASP server 10 in the present embodiment. The configuration of the affiliate ASP server 10 will be described with reference to FIGS. The affiliate ASP server 10 is a product database 161 that stores products data that can be posted on an affiliate site and is registered by the advertiser, and advertiser / program information that is the advertiser and its sales unit (the advertiser's information). A program database 163 for storing a compensation fee rate) and an advertisement material database 162 for storing advertisement material data (in the case of a banner advertisement, the URL of the image, and also including text advertisement data). Further, the server 10 includes an affiliator database 181 that stores the profile information of the affiliator, an impression database 182 that counts the number of effective display times (referred to as impressions) of advertisements on the user PC, and advertisements and products by the user PC. It has an access database 183 that counts the number of accesses, and a purchase / reward database 184 that stores purchase data and reward data when the user PC accesses via the affiliate site and completes the purchase of a product at the advertiser site.

  The affiliate site construction support module 12 of the affiliate ASP server 10 includes a dynamic affiliate site construction module 120 and a static affiliate site construction module 122. The dynamic affiliate (AF) site construction module 120 activates and sends out a search request issued by the dynamic affiliate site construction interface (CGI) 204 of the server of the affiliate site in response to an action in the affiliate site 20 by the user PC. In response to this, the product database 161, the program database 163, and the advertisement material data 162 are searched, and information on the products, programs, and advertisement materials extracted by the search is returned to the CGI 204. The CGI 204 generates affiliate link information based on the product / program / advertisement material information as described above, generates page data embedded with the link information in real time, and displays it on the user PC. Therefore, a dynamic affiliate site page can be constructed in real time.

  The static affiliate (AF) site construction module 122 searches the product database 161, the program database 163, and the advertisement material database 162 in response to a search request issued from the affiliate site terminal by the affiliate, and the search result and the affiliate database 181 Affiliate link information is generated by referring to the data and presented to the affiliate site terminal. Affiliators embed the affiliate link information in the page data of their own site manually or with a simple tool to generate the page data of the site. The page of this site is a static page that is displayed every time in response to the access of the user PC and is not dynamically changed according to the action of the user PC.

  The affiliate (AF) service module 14 includes an impression module 141, an access counting module 142, a cookie issuing module 143, a redirect module 144, and a tracking module 145, and the user PC purchases a product within the advertiser site. When completed, perform tracking to calculate the affiliate's compensation amount. The above modules are functions or means in the server 10 including the support module 12 and realized by a computer program.

  The impression module 141 counts the effective number of times that the advertisement in the site is displayed when the user PC accesses the affiliate site 20 and stores it in the impression DB 182. The access counting module 142 counts the number of accesses when the user PC selects a product or advertising material in the affiliate site 20 and tries to connect to the advertiser site 30 using the affiliate link information of the product or advertising material. And stored in the access DB 183. The cookie issuing module 143 issues a cookie including the affiliate information and the advertiser information at the time of the access, and stores it in the cache area of the browser of the user PC.

  For the above-mentioned access counting and cookie issuance, when the user PC selects an advertisement material or product in the affiliate site 20 and connects to the advertiser site 30, it is necessary to connect the user PC to the affiliate ASP server 10 once. There is. Therefore, the affiliate link information has the domain name of the affiliate ASP server. In the affiliate service module 14, the redirect module 144 redirects access from the user PC to the URL of the advertisement material or product in the advertiser site 30. As a result, the user PC is displayed as if the affiliate site 20 directly accessed the URL of the advertisement or product in the advertiser site 30.

  The tracking module 145 receives purchase information (price and quantity) from the advertiser site or the user PC when the user PC completes the purchase of the product in the advertiser site 30, collects cookies from the user PC, and collects cookies. The purchase log is stored in the purchase DB based on the affiliate affiliate information and the advertiser information (both ID and the like), the affiliate reward amount is obtained with reference to the reward condition in the affiliate DB, and stored in the reward DB. The affiliate remuneration amount is generally obtained by multiplying the total amount by the basic remuneration rate of the affiliate or multiplying the number by a fixed remuneration amount. In addition, when a reward condition such as a reward rate is determined for each product, a reward amount may be obtained based on the reward condition.

  The report module 146 responds to a report request about a reward amount from an affiliate or an advertiser, and creates and returns a report of the reward amount with reference to the reward DB. In addition to the success or performance rewards associated with product purchases (acts subject to results), the rewards include access rewards based on the number of accesses to advertisements and products, and impression compensation based on the number of effective impressions (number of impressions). And so on.

[Overview of operation]
Next, an outline of the operation of the entire system including the affiliate service providing server 10 of FIGS. FIG. 3 is a diagram showing a preparation stage for establishing an affiliate site. FIG. 4 is a diagram showing an operation stage of the affiliate service. And FIG. 5 is a figure which shows the totaling stages, such as a reward in an affiliate service. The operation of the entire system will be described with reference to these figures. The description will be made with reference to procedure numbers S1 to S40 in FIGS.

  In the preparation stage (FIG. 3), the advertiser site 30 registers advertising material data (S40) and product data or advertiser / program data (S30) in the database 16 in the affiliate ASP server 10. This data registration can be performed by connecting to the affiliate ASP server 30 from the server or terminal of the advertiser site and transferring the data. In addition to the above, product or advertisement material data can also be provided in CSV file format. In the present embodiment, product data, advertiser / program data, advertisement material data, and the like can be registered on the web in order to improve the convenience of the advertiser.

  As a result of the above, the database 16 in the affiliate ASP server 10 contains advertisement material data, product data, advertiser / program data displayed on an external advertiser site operated under the control different from that of the affiliate ASP server. Is accumulated. The advertisement material data includes at least an advertiser / program information (for example, ID), a banner advertisement image (or an image URL), a link URL of the advertisement, a text of the text advertisement, a link URL, and the like. The product data includes at least advertiser / program information (for example, ID), a product URL that is a link destination URL (usually in the advertiser site) where the product is displayed, a product image (or image URL), and the like. Have. In addition to this, a unique product ID, advertising material ID, transaction ID of each advertiser, classification category common to all advertisers, price, product name, etc. are also included. . Further, the advertiser / program data has a reward condition (rate or fixed amount), a reward record, etc. corresponding to the advertiser / program.

  When a search request S20 for a product or an advertiser / program is issued from the affiliate site terminal to the static affiliate site construction module 122, the static AF site construction module 122 responds to the database 16 (161). , 162, 163), product or advertisement material data corresponding to the search request is extracted, and affiliate link information AF-LK for each product or advertisement material is generated and provided to the affiliate site (S22). In the affiliate site terminal, the affiliate link information is manually embedded in the affiliate site page to construct a static affiliate site page (S23). Affiliate site pages are in HTML format.

  On the other hand, in order to enable the construction of a dynamic affiliate site, the affiliate creates an interface program 204 (CGI or JAVA Script) in the affiliate site. This interface program 204 makes a search request to the dynamic affiliate site construction module 120 in response to the action in the site by the user PC (S3), and receives the extracted product or advertisement material data in the XML format (S5). ), Affiliate link information AF-LK generated from the product or advertisement material data can be embedded in the site page.

  Next, in the operation stage (FIG. 4), first, the user PC 40 accesses the user interface module 202 of the affiliate site 20 and browses various sites (S1, S24, S7). If the affiliate site only provides a static site, it simply browses a static HTML page. When the affiliate site provides a dynamic site, the interface program CGI is activated behind the user interface module 202 in response to a predetermined action of the user PC, and a search request corresponding to the action is constructed as a dynamic AF site. It transmits to the module 120 (S3). In response to this, the dynamic AF site construction module 120 searches the product DB 161, the advertiser / program DB 163, and the advertisement material DB 162, extracts the product or advertisement material data that matches the search condition (S4), and the product or advertisement. The material data is returned in the XML format (S5). This product data includes at least advertiser / program information and product URL or product ID (collectively product link necessary data). The advertisement material data also includes at least the advertiser / program information and the advertisement material URL or the advertisement material ID. Then, the affiliate site interface program CGI generates affiliate link information from the received product or advertisement material data, pastes it on the display page, and passes it to the user interface module 202 (S6). Then, the display page is displayed on the user PC (S7). Affiliator information is added to the affiliate link information in addition to at least advertiser / program information and product or advertisement material URL or product or advertisement material ID (product or advertisement material link required data) included in the product or advertisement material data. The Details will be described later.

  Now, when the user PC displays advertising materials and products in the affiliate site, the display fact is transmitted from the user PC to the impression module 141 based on the URL of the tag embedded in them (S8a in FIG. 2), The impression module 141 stores the display count in the impression DB 182 (S8b in FIG. 2).

  In addition, when the user PC selects and accesses an advertisement or product in the affiliate site displayed by the browser, the affiliate link information embedded in the product or advertisement (actually, the affiliate ASP server included in the product or advertisement is included). According to the domain name), the user PC once accesses the affiliate service module 14 (S9). Therefore, the access counting module 142 stores the number of accesses in the access DB 183 (S10).

  At this time, the cookie issuing module 143 issues a cookie CK based on the affiliate link information and stores it in the browser of the user PC (S11). The cookie includes at least affiliate information (ID, etc.), advertiser / program information (ID, etc.). ), Product or advertisement material information (product or advertisement material ID, etc.). The redirect module 144 is embedded based on the product or advertisement material URL registered in the product or advertisement material DB based on the product or advertisement material ID in the affiliate link information or embedded in the affiliate link information. Based on the product or advertisement material URL, the page is redirected to the access target page in the advertiser site (S12). As a result, the product PC or the advertisement material URL page in the advertiser site is displayed on the user PC.

  Then, the user PC performs a product purchase procedure while browsing a page in the advertiser site 30 (S13). When the product purchase is completed, the settlement module of the server of the advertiser site 30 transmits a purchase completion screen to the user PC for display (S14). A tracking tag is embedded in the purchase completion screen, and when the purchase completion screen is displayed, the tag is activated on the user PC, and purchase information including the product or advertisement material ID, price, and quantity (result) The target action information (hereinafter the same) is transmitted to the tracking module 145 in the affiliate ASP server 10. Furthermore, with this tag, the tracking module 145 collects the corresponding cookie CK in the user PC (S16). In other words, the tracking module 145 is requested to collect cookies by starting the tag.

  As a result, the purchase fact between the external advertiser site 30 and the user PC managed under the control different from that of the affiliate ASP server (the fact of the action to be performed, the same applies hereinafter) is reported to the affiliate ASP server 10 and the purchase is made. In fact, the fact is tracked as to which affiliate site is accessed through which affiliate site and which product on which advertiser site is purchased for what price. Based on the tracked information, the tracking module 145 refers to the compensation conditions such as the compensation fee rate or the compensation amount in the advertiser / program DB, calculates the compensation amount of the advertiser to be paid to the affiliate, and stores it in the database 184. Remember.

  Finally, in the aggregation stage (FIG. 5), when a report request is issued from the server 20 or 30 of each site of the affiliate or advertiser (S18), the report module 146 responds to the database 181 182 Referring to 183, 184, 163, etc., a report on the requested remuneration amount is created (S19) and transmitted to the server of each site. Based on this, the advertiser pays the compensation amount to the affiliate site ASP, and the affiliate site ASP pays the compensation amount to the affiliate.

  As described above, the characteristic point of this affiliate service providing system is that it has an affiliate (CGI) that can search the database and display the aggregated results, and various advertisers that operate their own commercial sites. Mediate and provide affiliate sites with services that dynamically extract websites by extracting optimal products or advertising materials for user PCs from various products or advertising materials of advertisers. For affiliates and advertisers, , It is to provide a performance-based affiliate program service.

  For this purpose, the affiliate ASP server 10 enables registration of products, advertisers / programs, and advertisement materials on the web from the advertiser site server, and products extracted in response to a search request from the affiliate site server interface CGI. Alternatively, the advertisement material data is returned in the XML format, and when the user PC selects and accesses a product or advertisement material, the access is totaled, a cookie is issued, and the advertisement is redirected to the advertiser site. When the purchase is completed, tracking is performed using cookies, and the amount of reward is determined. By providing such an affiliate site construction support module 12 and an affiliate service module 14, it is possible to connect various advertisers and affiliates and provide an affiliate service for various users.

[Detailed operation description]
Next, a product / program registration procedure, a dynamic affiliate site construction procedure, a static affiliate site construction procedure, and an affiliate service procedure will be described in detail.

[Product / Program Registration Procedure]
FIG. 6 is a flowchart of a product or program registration procedure. FIG. 7 is a transition diagram of the advertiser management screen on the web in the registration procedure. 8 and 9 are diagrams showing specific examples of the advertiser management screen. The procedure for the advertiser to newly register the product, the advertiser / program will be described with reference to these drawings.

  According to the product / program registration procedure S30, when the affiliate ASP server 10 is accessed from the advertiser site terminal (P10), the advertiser management screen (1) of FIG. 8 is displayed on the advertiser site terminal (P11). ). The advertiser management screen (1) is an advertiser member-only screen, and shows an advertiser program selection button 100, a product data management button 101, a program information management button 102, and the like, as shown in FIG. When the program (sales unit or sales promotion unit) corresponding to the product to be registered is selected with the selection button 100 on the advertiser terminal and the product data management button 101 is clicked, the advertiser management screen (2) in FIG. 9 is displayed. Is done. Therefore, when the advertiser's terminal clicks the new registration button 103 (P12), the advertiser management screen (3) of FIG. 9 is displayed, and input of product data is prompted (P13).

  In the advertiser management screen (3), in addition to the display 105 of the program being selected, upload of product image data (product image URL) 106, product name input 107, product category selection 108, keyword input related to the product category 109, product summary input 110, management ID input 111, link URL (product URL) input 112 in the advertiser site of the product, price input 113, product model number and JAN code input 114, and reward condition (fixed amount) input 115 And are included. When these product data is input from the advertiser's terminal and a registration request (not shown) is clicked (P14), the affiliate ASP server 10 stores new registration data in the product DB 161 (P15). When reflecting to this database, a unique product ID is assigned on the affiliate ASP server 10 side. As a result, the product ID becomes a unique ID within the affiliate program. The management ID is a product ID unique to the advertiser and is used for advertiser product management.

  Here, the category name can be input by selecting only the upper classification category determined in advance by the pull-down input 108 of the advertiser management screen (3) in FIG. As this category name, for example, a relatively high-level classification name such as a computer, a book, clothing, or a home appliance is desirable. That is, when registering product data from various advertisers, it is desirable to create a database of product data using a unified classification system. As a result, it is possible to facilitate product searches necessary for dynamic site construction by affiliate sites. However, the keyword unique to the advertiser can be input (109), and the degree of freedom of the advertiser is ensured.

  When the program information management button 102 is clicked on the top page of FIG. 8, a new program can be registered as described above. At the time of registration of this program, input of reward conditions (a rate for the sales amount or a flat fee) is requested and reflected in the program DB.

  New registration of advertising material data is also possible. That is, the advertisement material data corresponding to the advertiser / program can be registered from the program management button 101 shown in FIG. 7 through the advertiser management screens (4) and (5). In this case, the input method and input items are the same as in the case of product data except for those specific to the advertisement material.

[Dynamic affiliate site construction procedure]
FIG. 10 is a flowchart of a dynamic affiliate site construction procedure. The procedure shown in this figure is a procedure by a user interface module 202 and an interface program (CGI) 204 provided in the server of the affiliate site 20.

  First, when there is an access request from the user PC (P20), the user interface module 202 displays an affiliate site screen on the user PC (P21). When a predetermined action occurs in the affiliate site by the user PC (P22), the CGI 204 is activated in the background corresponding to the action (P23, S2). Then, the activated CGI 204 transmits a search request to the dynamic affiliate site construction module 120 (P24 or S3). This search request includes, for example, a search for a product or advertisement material corresponding to the selected category, a search for an advertiser / program product or advertisement material corresponding to the selected category, a product corresponding to the specified keyword, For example, search for advertising material.

  The dynamic AF site construction module 120 of the affiliate ASP server 10 executes the search, and returns the extracted product or advertisement material data in XML format. Correspondingly, the affiliate site CGI 204 receives the search result (P25). The CGI 204 creates affiliate link information based on the received product or advertisement material data (P26), and embeds the affiliate link information together with the product or advertisement material image (or image URL) in the browsing page described in advance. A dynamic affiliate site page is created (P27). This page data is an HTML file. Then, the created affiliate site page is displayed on the user PC (P28).

  FIG. 11 is a diagram illustrating an example of building a dynamic affiliate site. In the example of FIG. 11A, the CGI in the affiliate site is activated when the user clicks a specific link material on the site page 410 displayed on the user PC, and the dynamic of the affiliate ASP server 10 is activated. A search for merchandise or advertising material is executed by the AF site construction module 120. For example, when a link material for a specific subject is clicked, a product, an advertiser / program related to the subject is searched, product or advertising material data related to the subject is extracted, and product or advertising material data in XML format is extracted. Is received by the CGI. CGI dynamically constructs an HTML site page by embedding the product or advertisement material image and its affiliate link information in the column page of a specific subject from the product or advertisement material data, and displays it on the user PC as the column page 411 Let In this column page 411, an image item of the extracted product or an image (not shown) of the advertisement material is displayed.

  In the example of FIG. 11B, when a keyword KW search of the site screen 412 displayed on the user PC is requested, the affiliate site CGI is activated in the same manner as described above, and the keyword DB and the database are A search for the advertiser / program DB and the advertisement material DB is requested, and related product or advertisement material data is received. Then, based on the product or advertisement material data, the product or advertisement material image and its affiliate link information are pasted on the site page to construct a dynamic site page in HTML format and display it as a column page 413 on the user PC. .

  FIG. 12 is a diagram illustrating an example of an XML file of product data. In the figure, 120 is a search condition parameter, and 122 in the figure is product data (ItemInfo). Main data among the product data indicated by 122 in the figure is described by 124 in the figure. In other words, the product data XML file includes a unique product number (ItemNo), registered product name (ItemName), advertiser / program ID (ProgramId), and registered advertiser / program name given by the affiliate ASP server. (ProgramName), the price of the registered product (ItemPrice), the individual product fee rate (Rate), the registered category (Tag1), the registered keyword (Tag2-5), the uploaded product image URL (ImageUrl), A product URL (ItemUrl) in the registered advertiser site is included.

  The advertisement material data is the same as the product data except for the parts specific to the advertisement material.

  Of these product data, in order to make an affiliate program effective, at least an advertiser / program ID, a product or advertisement material ID, or a product or advertisement material URL (on the product or advertisement material page in the advertiser site) Information necessary for linking), and category name.

  The affiliate site's CGI 204 generates affiliate link information based on the XML file of the product or advertisement material data, and embeds it in the position of the product or advertisement material on the site page to construct a site page. The affiliate link information includes at least an advertiser / program ID, a product or advertisement material ID or a product or advertisement material URL, and an affiliate ID. With these, you can redirect and track. Specific affiliate link information will be described later.

  FIG. 13 is a diagram illustrating a screen example of a dynamic affiliate site. Here, a screen having images of six types of products (Western confectionery) extracted in response to an action by the user PC is shown. Corresponding to this product image, affiliate link information (affiliate URL) of each product is embedded. An advertisement material image may be posted and the link information may be embedded.

[Static Affiliate Site Construction Procedure] Providing Link Information FIG. 14 is a flowchart of the static affiliate site construction module. The static affiliate site construction module 122 in the affiliate ASP server 10 supports construction of a static affiliate site by an affiliate in response to an access from an affiliate terminal. For this purpose, an affiliate link creation screen is provided to affiliates.

  FIG. 15 is a diagram showing the transition of the affiliate link creation screen. 16 to 20 are diagrams showing examples of affiliate link creation screens. The flowchart of FIG. 14 will be described with reference to these drawings.

  First, when there is an access from an affiliate site terminal (P50), in response, the static AF site construction module 122 returns an affiliate link creation screen (1) to be displayed on the terminal (P51). The affiliate link creation screen (1) in FIG. 15 is provided with search buttons for advertisement search, product search, and advertiser / program search. When a search is requested by clicking any of the search buttons, the search result input screen and the affiliate link information screen are transitioned through each search condition input screen. For example, when the advertiser / program search button is clicked, a screen (1A) for inputting search conditions as shown in FIG. 16 is displayed. Note that this screen (1A) is not shown in FIG.

  The affiliate link creation screen (1A) in FIG. 16 is a program search screen 130. As a search method, a search method 131 by category, a search method 132 in order of the highest reward record, a search method 133 with a high fixed rate reward, a fixed amount A search method 134 having a high reward and a search method 135 by a lower category are displayed. When a search condition is appropriately input on the affiliate site server or terminal side, the static affiliate site construction module 122 searches the advertiser / program DB 163, the product DB 161, and the advertisement material DB, and displays the search result.

  FIG. 17 is an affiliate link creation screen (2) showing a search result. This search result is output corresponding to the search condition “newest from the computer”, and the three products 140, 141, 142 are listed. Each product column displays the product image, price, model number / JAN code, reward condition, advertiser / program name, program ID, and “Create link” button that requests creation of affiliate link information for the product. 140LK, 141LK, and 142LK are displayed. The affiliate selects a product by clicking the link creation button for the product displayed in the search result.

  FIG. 18 shows an affiliate link creation screen (3) when the product 141 of FIG. 17 is selected. This screen includes a product information field 150 (product number, product name, price, and reward conditions are displayed), product image URL field 151, recommendation level input field 152, comment input field 153, product display preview field 154, and affiliate link. An information column 155 is displayed. The affiliator inputs the recommendation level and the comment, and confirms the actual product display screen in the product display preview field 154. When the input is completed, the affiliate link information in the affiliate link information field 155 is pasted (or embedded) on the affiliate link page by a cut-and-paste method. As a result, an HTML affiliate site page is constructed.

  Affiliate link information includes information for linking to the product page in the advertiser site that sells the product when the product is selected by the user PC on the affiliate site, and tracking and remuneration determination as an affiliate service And information for making it possible. Therefore, at least identification information such as a product ID, identification information such as an advertiser ID, and identification information such as an affiliate ID are included. If there is a product ID, the affiliate ASP server 10 can extract the URL of the product from the product DB and redirect to the product URL. In addition, the affiliate ASP server 10 can issue a cookie including the advertiser ID and the affiliate ID, and when the purchase is completed, the cookie should be collected and which advertiser should pay what compensation amount to which affiliate. Tracking and remuneration determination.

  The affiliate link information further includes the domain name of the affiliate ASP server. When the user PC selects a product according to the domain name, the affiliate link information is connected to the affiliate ASP server, and the number of accesses and the cookie Enable publishing. Also, it is possible to count impressions when an advertisement screen is displayed on the user PC.

FIG. 18 shows a specific example 157 of affiliate link information. Affiliate link information AF-LK is AF-ASP domain name (
1137658176738_0
), Affiliate site ID (ui = 2546), advertiser / program ID (pi = 2496), type of advertisement (banner advertisement, text advertisement, product (item), etc.) link type (ti = ITM), product ID ( ii = 100) is included. Also,
Impression total information (img src =….) Is also included, and is used for totaling impressions of advertisements including products. Therefore, the impression total information includes the domain name of the affiliate ASP, the affiliate site ID, the advertiser / program ID, the link type, the creative ID indicating the type of design, and the like. In addition, the recommendation level and comments entered are also included.

  FIG. 19 is an example of a screen showing the search result of the advertiser / program. Here, the search condition is “new order”. On this screen, four advertisers / programs 160 to 163 are displayed, and link creation buttons 106LK to 163LK, promotion words, service names, and reward conditions for the respective programs are displayed. The affiliate refers to these and clicks a link creation button of a desired advertiser / program.

FIG. 20 shows a link creation screen for an advertisement material of an advertiser / program, in which an advertisement link URL 170, an advertisement banner image 171 and affiliate link information 172 are displayed. The affiliate link information 172 is the same as that described above. That is, the link information 172 includes AF-ASP domain name (http://ad0.a20.jp/bin/clk), affiliate site ID (ui = 2546), advertiser / program ID (pi = 2506), link type. (ti = BNR), creative ID (ci = 77),
Includes impression summary information (img src =….). Therefore, even when an advertisement in which the advertiser / program link information is embedded is selected, access counting, cookie issuance, and redirection are enabled in the same manner as described above.

  As described above, the static affiliate site construction module 122 provides a search tool for products and advertisers / programs by affiliates, and creates affiliate link information for advertisements of the selected products and advertisers / programs. As a result, the affiliate can construct a site page suitable for the affiliate program simply by pasting the created affiliate link information to his / her own site page. This site page is provided to different user PCs. Therefore, this is called a static affiliate site.

[Affiliate service procedure]
FIG. 21 is a flowchart showing the procedure of the affiliate service. This procedure is performed by the affiliate service module 14 in the affiliate ASP server 10. In the figure, the procedure numbers (Sxx) of FIGS.

  When the user PC accesses the affiliate site 20 and an advertisement (banner advertisement, character advertisement, product advertisement, etc.) is completely displayed on the user PC, according to the impression total information of the affiliate link information pasted on the PC, There is access to the affiliate ASP server 10 from the user PC (P30, S8a). In response to this, the impression module 141 of the affiliate service module 14 totals the number of impressions and records it in the database 182 (P31, S8b).

  When the user PC selects and clicks an advertisement including a product or advertisement material in the affiliate site 20, the user ASP accesses the affiliate ASP server 10 according to the domain name of the affiliate link information pasted there. (P32, S9). In response to this, the access counting module 142 records the number of accesses in the database 183 according to the link type, creative ID, etc. (P33, S10), and the cookie issuing module 143 uses the affiliate link information affiliate affiliate ID (affiliate site ID). ), Or the advertiser / program ID is extracted, a cookie including the information is generated, and recorded in the cache area of the browser of the accessing user PC (P34, S11).

  Further, the redirect module 144 extracts the product or advertisement material URL in the product or advertisement material DB 161, 162 using the product or advertisement material ID included in the affiliate link information as a clue, and redirects to that URL (P35). , S12). Thereby, the user PC accesses the page of the selected product or advertisement material in the advertiser site 30. Since the above-mentioned access counting, cookie issuance, and redirection are executed in the background, the user PC screen is simply changed from the affiliate site screen to the advertiser site screen. The affiliate link information can include a unique product URL that is different from the product URL registered in the product DB. If such a unique product URL is included, the redirect module 144 has its own unique URL. To the product URL.

  Next, when the user PC completes the purchase procedure in the advertiser site and the purchase completion screen is displayed on the user PC under the control of the settlement module 304 of the advertisement site 30, the tracking embedded in the purchase completion screen is performed. There is access to the affiliate ASP server 10 from the user PC by the tag (P36, S15). In addition to the domain name of the affiliate ASP server, the tracking tag includes at least the sales quantity and price, and further includes product information such as a product management ID. In response to this, the tracking module 145 records the sales log in the database (P37). Further, the tracking module 145 collects the cookie in the accessing user PC, calculates the affiliate reward amount according to the affiliate ID included in the cookie and the advertiser ID, and records it in the database 184 (P38, S16). ). The calculation of the affiliate remuneration amount is obtained by extracting the remuneration condition (rate or fixed amount) in the affiliate DB 181 according to the affiliate ID and multiplying the number and price as purchase data by the rate or fixed amount. The reward conditions recorded in the product DB are used for calculating the additional reward amount for each product in addition to the above-mentioned affiliate reward amount.

  When a report request from an advertiser or an affiliate is received regularly or irregularly (P39, S18), the report module 146 aggregates the compensation amount from the database and transmits the aggregation result (P40, S19). If this count result is approved, the remuneration is paid accordingly.

  In the case where the action target is a product material application or member registration, the fact of application and the fact of registration are reported from the user PC by the activation of the tracking tag, and the cookie is collected. As a result, the fixed amount of compensation for the application is usually added.

  As described above, according to the affiliate service providing system in the present embodiment, product data, advertiser / program data, and advertisement material data are registered from the advertiser, and the product is responded to the search request from the affiliate site. Alternatively, the affiliate site can be dynamically constructed by returning the advertisement material data as an XML file. Then, by including the advertiser ID and the like in addition to the product or advertisement material information in the product or advertisement material data, it is possible to create affiliate link information necessary for the affiliate service on the affiliate site side. After that, when the user PC accesses the product or advertisement in the affiliate site, the affiliate link information is used to access the affiliate ASP server 10 once, enabling necessary access counting and cookie issuance, and the advertiser site. Redirect to the product or advertisement material URL. Finally, access to the affiliate ASP server 10 is generated at the timing when the achievement target action is completed, and the achievement target action information (purchase information (number and price) if purchased, the fact if applied) and cookies are collected. This allows tracking to calculate affiliate rewards.

  As described above, according to this embodiment, it is possible to provide a useful affiliate service to a large number of advertisers who operate commercial sites and affiliates who want to build dynamic site pages.

1 is an overall system configuration diagram in the present embodiment. It is a detailed block diagram of the affiliate ASP server 10 in this Embodiment. It is a figure which shows the preparation stage for affiliate site construction. It is a figure which shows the operation | movement stage of an affiliate service. It is a figure which shows the total stage of reward etc. in an affiliate service. It is a flowchart figure of the registration procedure of goods or a program. It is a transition figure of the advertiser management screen on the web in the registration procedure of goods and programs. It is a figure which shows the specific example of an advertiser management screen. It is a figure which shows the specific example of an advertiser management screen. It is a flowchart figure of the dynamic affiliate site construction procedure. It is a figure which shows the example of a dynamic affiliate site construction. It is a figure which shows an example of the XML file of goods data. It is a figure which shows the example of a screen of a dynamic affiliate site. It is a flowchart figure of a static affiliate site construction module. It is a figure which shows transition of an affiliate link creation screen. It is a figure which shows the example of an affiliate link creation screen. It is a figure which shows the example of an affiliate link creation screen. It is a figure which shows the example of an affiliate link creation screen. It is a figure which shows the example of an affiliate link creation screen. It is a figure which shows the example of an affiliate link creation screen. It is a flowchart figure which shows the procedure of an affiliate service.

Explanation of symbols

10: Affiliate ASP server 12: Affiliate site construction support module 14: Affiliate service module 20 Affiliate site (advertising site)
30: Advertiser site 40: User communication terminal (PC)
IN: Public network, Internet

Claims (12)

A server for a plurality of advertiser sites that provide a page on which a group of products or advertising materials is posted and that has a settlement module for the target action of the product or advertising material, and at least a part of the products or advertising materials of the advertiser site are posted Affiliate service providing server connected via a public network to a plurality of affiliate site servers providing a given page,
A product or advertisement material database storing product or advertisement material data each of which includes at least advertiser information and product or advertisement material information, which are products or advertisement material data of the product of the advertiser site or the advertisement material group;
In response to a search request generated by the server of the affiliate site in response to a predetermined action by the user terminal device in the affiliate site, the product or advertisement material data corresponding to the search request from the product or advertisement material database A dynamic affiliate site construction support module that extracts and returns to the affiliate site server,
In response to a search request from the affiliate site server or terminal device, product or advertisement material data corresponding to the search request is extracted from the product or advertisement material database and displayed on the affiliate site server or terminal device. A static affiliate site building module that encourages embedding in the affiliate site page,
The user terminal device accesses the server of the advertiser site according to the link information of the product or the advertisement material based on the product or the advertisement material data of the affiliate site, and completes the performance target action of the product or the advertisement material The compensation data that the advertiser should pay to the affiliate is created based on the affiliate information and advertiser information included in the link information, and the performance target behavior information of the performance target behavior of the product or advertising material. And an affiliate service module for storing in the reward database ,
The affiliate service providing server , wherein the link information is embedded in a page of the affiliate site. In claim 1,
The affiliate service module records, on the user terminal device, a cookie having the affiliate information and advertiser information when the user terminal device selects and accesses the product or advertisement material on the affiliate site. Redirect to the advertiser site server and collect the cookies from the user terminal device and receive the achievement target behavior information when the user terminal device completes the performance target behavior of the product or advertisement material in the advertiser site Affiliate service providing server characterized by In claim 2,
A tracking tag that enables the cookie to be transmitted to the affiliate service module together with the achievement target action information is embedded in the achievement target action completion page of the advertiser site, and the user terminal device performs the achievement target action completion page. The affiliate service providing server is characterized in that the tracking tag is triggered by the fact that the message is displayed. In claim 1,
In response to the product or advertisement material data registration request from the advertiser site, the affiliate service providing server displays the product or advertisement material data input screen on the terminal device of the advertiser site to display the product or advertisement material data. prompts, the response to the entered registration request item or advertisement material data, the affiliate service unique product or advertisement material the ID added to the product or advertisement material products wherein the input to the database or advertisement material Affiliate service providing server that records data. In claim 4,
The affiliate service providing server, when the prompting of the goods or advertising material data, encourage even more of the advertiser input of a common classification category, in association with the goods or advertising material classification categories that the data has been said input Affiliate service providing server characterized by recording. In claim 1,
When the static affiliate site construction module extracts the product or advertisement material data, in addition to the advertiser information and the product or advertisement material information of the product or advertisement material data, the affiliate affiliate of the affiliate site that requested the search Create link information with information, provide the link information to the affiliate site to encourage embedding in the affiliate site page,
The affiliate site product or advertising material posting page in which the link information is embedded is stored in the affiliate site server, and the affiliate site product or advertising material posting page is the user in response to an access from the user terminal device. An affiliate service providing server displayed on a terminal device . A server for a plurality of advertiser sites that provide a page on which a group of products or advertising materials is posted and that has a settlement module for the target action of the product or advertising material, and at least a part of the products or advertising materials of the advertiser site are posted A server of a plurality of affiliate sites that provide a designated page and an affiliate service provision server that provides an affiliate service are connected to each other via a public network, and the affiliate service provision server is a product or advertisement material of the advertiser site Affiliate service providing system that provides affiliate affiliates with management of affiliate rewards based on the performance target act of the product or advertising material resulting from the product or advertising material,
The affiliate service providing server is:
A product or advertisement material database storing product or advertisement material data each of which includes at least advertiser information and product or advertisement material information, which are products or advertisement material data of the product of the advertiser site or the advertisement material group;
In response to a search request generated by the server of the affiliate site in response to a predetermined action by the user terminal device in the affiliate site, the product or advertisement material data corresponding to the search request from the product or advertisement material database A dynamic affiliate site construction support module that extracts and returns to the affiliate site server,
In response to a search request from the affiliate site server or terminal device, product or advertisement material data corresponding to the search request is extracted from the product or advertisement material database and displayed on the affiliate site server or terminal device. A static affiliate site building module that encourages embedding in the affiliate site page,
The user terminal device accesses the server of the advertiser site according to the link information of the product or the advertisement material based on the product or the advertisement material data of the affiliate site, and completes the performance target action of the product or the advertisement material The compensation data that the advertiser should pay to the affiliate is created based on the affiliate information and advertiser information included in the link information, and the performance target behavior information of the performance target behavior of the product or advertising material. And an affiliate service module for storing in the reward database ,
The affiliate site server is:
In response to a predetermined action by the user terminal device in the affiliate site, the search request is transmitted to the affiliate service providing server, and the advertiser information of the product or advertisement material data received from the affiliate service providing server ; An affiliate service providing system comprising an interface for constructing a dynamic affiliate site page in which the link information including affiliate information in addition to product or advertisement material information is embedded and displaying the page on the user terminal device . In claim 7,
The affiliate service module records, on the user terminal device, a cookie having the affiliate information and advertiser information when the user terminal device selects and accesses the product or advertisement material on the affiliate site. Redirect to the advertiser site server and collect the cookies from the user terminal device and receive the achievement target behavior information when the user terminal device completes the performance target behavior of the product or advertisement material in the advertiser site Affiliate service providing system characterized by In claim 8,
The advertiser site server
A tracking tag that enables the cookie to be transmitted to the affiliate service module together with the achievement target action information is embedded in a completion page of the achievement target action of the product or the advertisement material by the user terminal device, and the user terminal apparatus Has a payment module to display
The affiliate service providing system, wherein the tracking tag is activated when the user terminal device displays the result target action completion page as a trigger. A server for a plurality of advertiser sites that provide a page on which a group of products or advertising materials is posted and that has a settlement module for the target action of the product or advertising material, and at least a part of the products or advertising materials of the advertiser site are posted Affiliate service providing method by an affiliate service providing server connected via a public network to servers of a plurality of affiliate sites that provide a designated page,
The affiliate service providing server, the advertiser site of goods or advertising material group of products or advertising material data at a at least advertiser information and product or advertising items having material information and respectively or advertisement material data items or advertising material a Store it in the database,
In response to a search request generated by the affiliate site server in response to a predetermined action by a user terminal in the affiliate site, the affiliate service providing server responds to the search request from the product or advertisement material database. the goods or to extract the advertisement material data, and dynamic affiliate site construction support procedures to reply to the server of the affiliate site,
In response to a search request from the affiliate site server or terminal device, the affiliate service providing server extracts the product or advertisement material data corresponding to the search request from the product or advertisement material database, and the affiliate site A static affiliate site construction support procedure that is displayed on a server or terminal device and is urged to be embedded in a page of the affiliate site;
The affiliate service providing server, the user terminal device accesses the advertiser site server according to the link information of the product or advertisement material based on the product or advertisement material data of the affiliate site, and the product or advertisement Upon completion of the performance target action of the material, the advertiser is notified to the affiliate based on the affiliate information and advertiser information included in the link information and the result target action information of the performance target action of the product or advertisement material. Affiliate service procedure for creating reward data to be paid by the employee and storing it in the reward database ,
A method for providing an affiliate service , wherein the link information is embedded in a page of the affiliate site. In claim 10,
In the affiliate service procedure , the affiliate service providing server provides a cookie having the affiliate information and advertiser information when the user terminal device selects and accesses the product or advertisement material on the affiliate site. The cookie is collected from the user terminal device when it is recorded on the terminal device and redirected to the server of the advertiser site, and the user terminal device completes the result target action of the product or the advertisement material in the advertiser site. A method for providing an affiliate service, wherein the achievement target action information is received. In claim 11,
The affiliate service providing server includes a tracking tag embedded in the achievement target action completion page of the advertiser site that enables the cookie to be transmitted to the affiliate service module together with the result target action information. A method for providing an affiliate service, wherein the tracking tag is triggered by the display of the achievement target action completion page.

Images