JP4495099B2 - Mobile terminal storage program, mobile terminal, and content distribution system - Google Patents

Description

  The present invention relates to a mobile terminal and a mobile terminal storage program, and more particularly, to a mobile digital content distribution technique including an advertisement distributed to and output from a mobile terminal.

  In recent years, mobile phones have become widespread and have become one of the tools indispensable for daily life. In addition, with the rapid progress of peripheral technology, the performance of mobile phones has been dramatically improved and continues to become highly functional. In addition to the original phone functions of mobile phones, various functions such as video phone calls, mail transmission / reception, website access, data communication, messenger communication functions, electronic money functions, GPS functions, TV viewing functions, electronic key functions, etc. It came to be mounted on. In addition, various service developments for mobile phones are in the process of development, and in particular, various mobile digital content distribution services for mobile phones are rapidly developing along with an increase in demand.

  In addition, due to advances in communication technology, mobile phones are also rapidly increasing in speed due to broadband. With the increase in communication speed, it is possible to distribute and reproduce moving images on a mobile phone, and further, it is possible to distribute and reproduce live video.

  As mobile digital contents, for example, there are various types such as incoming melody, incoming movie, standby screen, standby application, game, digital radio broadcast, portal site, learning, shopping, fortune-telling, fortune, diagnosis, news, and various information provision.

As a conventional content download method, for example, there is a method described in Patent Document 1. The content download method described in this document displays advertisement data when a content data download request is made, and effectively uses the content download time.
JP 2005-293328 A

  By the way, in advertisements using conventional media (newspapers, magazines, television, radio, direct mail), AIDMA (Aidoma: Behavior analysis until consumers go to purchase. A: Attention, I: Interest, D: Designer, When considered from the viewpoint of M: memory and A: action, each media process is function-independent and fragmented, and a methodology (marketing mix) for optimizing each element has been taken.

  However, when utilizing a mobile carrier (mobile), the strength of personality, interactivity, real-time property, and portability that the carrier brings to carrier holders, the combination of existing methodologies and AIDMA flow from the beginning It is possible to make purchases through to the end.

  On the other hand, most of the conventional advertisement display on the mobile carrier follows the banner advertisement on the Internet (PC display screen), and is extremely static.

  Content delivered to a mobile phone is roughly classified into dynamic content such as a game and static content that displays content details that match parameter conditions such as fortune-telling. Among them, in the latter genre, there are companies that form various contents within a narrow genre, and that construct content sites in a short period of time in line with the trend toward conglomeration.

  However, in many services such as applications related to static content, the qualitative details of the content are deep, but technology is added to the structure from input to output itself, and the structure itself that supports content is added. There is very little demand for change or novelty.

  In addition, conventional advertisement display in mobile content is mainly based on banner advertisements or links, for example, which is not attractive as an advertisement and contributes to a decline in customer appeal in mobile content.

  The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a content distribution that can effectively display an advertising advertisement with customer appeal when providing mobile digital content and improve the advertising effect. To provide a system.

According to the present invention, a mobile terminal storage program stored in a mobile terminal,
Including the following (a1), (a2), or (a3) game program including an entertainment element ,
(a1) a first game program for a user to use the boarding time from the start to the end of the act of using transportation;
(a2) a second game program for use by the user utilizing the waiting time from the start of the act of waiting until the end; or
(a3) A third game program for the user to use the smoking time from the start to the end of the act of smoking;
The portable terminal;
Means for accepting an activation instruction for the first, second, or third game program;
Said accepted first, second, or in response to the activation instruction of the third game program, the first, second or third means you run the game program,
Means for accepting a first operation when the user of the portable terminal starts the action while executing the first, second, or third game program;
Time means you get a first time when the means for receiving the first operation accepts a first operation,
It said first receiving an operation means in response to the acceptance of the first operation, means you reproducing and outputting first content including advertising content,
Means for accepting a second operation when the user of the portable terminal finishes the action while reproducing and outputting the first content;
Time means you get as a second time when the means for receiving the second operation is accepted the second operation,
When the preparative Tokusuru means as a pre-Symbol second time to acquire the second time, the elapsed time between the first time and the second time immediately before the second time, the boarding time, the waiting time, or, it means you calculated as the smoking time,
An elapsed time condition table in which a plurality of second contents are associated with each elapsed time from the first time to the second time in response to the second operation being accepted by the means for accepting the second operation. The means for calculating the elapsed time corresponds to the elapsed time calculated as the boarding time, the waiting time, or the smoking time , and the following (b1), (b2), or (b3) Means for reproducing and outputting the second content;
(b1) Second content including incentive information given when the boarding time matches the standard boarding time in the first game program;
(b2) In the second game program, second content including a fortune telling result corresponding to the waiting time; or
(b3) In the third game program, second content including a fortune telling result according to the smoking time;
A portable terminal storage program for functioning as is provided.

According to the present invention, content determination and display conditions are time-series determination, and at the time of content playback , advertisement display is performed on the screen that the user is watching under time constraints of time-series determination. Since it can be provided in the form of an image, it is possible to effectively display advertisements that are appealing to customers when providing mobile digital content, thereby improving the advertising effectiveness.

  In the portable terminal storage program, the portable terminal storage program can be downloaded from a server via a network.

  In the portable terminal storage program, the server may include a content storage unit that stores the first content and the second content, and the first content and the second content are transmitted from the server via the network. Can be downloaded.

  In the mobile terminal storage program, the mobile terminal can be a mobile phone.

In the portable terminal storage program, the third game program is content for performing fortune-telling according to the smoking time of the user, and the first content including the advertisement content is the third game program. When running, it may be provided during the smoking time of 3-5 minutes of the user.

According to the present invention , the following contents (a1), (a2), or (a3) that store the game program including the first content and the second content including a plurality of advertisement contents and an entertainment element are stored. A storage unit;
(a1) a first game program for a user to use the boarding time from the start to the end of the act of using transportation;
(a2) a second game program for use by the user utilizing the waiting time from the start of the act of waiting until the end; or
(a3) A third game program for the user to use the smoking time from the start to the end of the act of smoking;
An activation instruction accepting unit for accepting an activation instruction for the first, second, or third game program;
Said accepted first and second or in response to the activation instruction of the third game program, the first, the game program executing section you second or run a third game program,
A first operation accepting unit that accepts a first operation when the user starts the action while executing the first, second, or third game program;
A first time acquisition unit you get the time when the first operation accepting unit accepts the first operation as the first time,
In response to the first operation receiving unit receives the first operation, a first reproduction output section you reproducing and outputting the first content including the advertising content,
While the first reproduction output unit is Outputs reproducing the first content, a second operation receiving unit that receives a second operation when the user finishes the action,
A second time obtaining unit you get the time at which the second operation receiving unit receives the second operation a second time,
The elapsed time condition table which associates a plurality of the second contents at every elapsed time between the second time from the first time,
When the second time acquisition unit acquires the second time, the elapsed time between the first time immediately before the second time and the second time is calculated as the boarding time, the waiting time, or the and the elapsed time calculator you calculated as the smoking time,
With reference to the elapsed time condition table, the elapsed time calculation unit corresponds to the elapsed time calculated as the boarding time, the waiting time, or the smoking time , the following (b1), (b2), or ( a second reproduction output unit for reproducing and outputting the second content of b3);
(b1) Second content including incentive information given when the boarding time matches the standard boarding time in the first game program;
(b2) In the second game program, second content including a fortune telling result corresponding to the waiting time; or
(b3) In the third game program, second content including a fortune telling result according to the smoking time;
Mobile terminal, wherein the obtaining Bei is provided.

According to the present invention, a portable terminal;
A server having a content storage unit for storing the following (a1), (a2), or (a3) game program including a first content and a second content including a plurality of advertisement contents and an entertainment element ; With
(a1) a first game program for a user to use the boarding time from the start to the end of the act of using transportation;
(a2) a second game program for use by the user utilizing the waiting time from the start of the act of waiting until the end; or
(a3) A third game program for the user to use the smoking time from the start to the end of the act of smoking;
The portable terminal is
A content storage unit for storing the first content, the second content, and the first, second, or third game program received from the server ;
An activation instruction accepting unit for accepting an activation instruction for the first, second, or third game program;
Said accepted first and second or in response to the activation instruction of the third game program, the first, the game program executing section you second or run a third game program,
A first operation accepting unit that accepts a first operation when the user starts the action while executing the first, second, or third game program;
A first time acquisition unit you get to get the time at which the first operation accepting unit accepts the first operation as the first time,
A first content requesting unit for transmitting a request for the first content including the first time to the server in response to the first operation receiving unit receiving the first operation;
A first receiving unit that receives the first content from the server and stores the first content in the content storage unit;
A first reproduction output unit for reproducing and outputting the first content received from the server;
While the first reproduction output unit is reproduced and output the first content, a second operation receiving unit that receives a second operation when the user finishes the action,
A second time obtaining unit you get the time at which the second operation receiving unit receives the second operation a second time,
A second content requesting unit for transmitting a request for the second content including the second time to the server in response to the second operation accepting unit accepting the second operation;
A second receiving unit that receives the second content from the server and stores the second content in the content storage unit;
And a second reproduction output section you reproducing and outputting the second content received from the server,
The server
A request accepting unit that accepts a request for the first content or the second content from the portable terminal;
A first condition table in which a plurality of first contents are associated with each time;
When the request accepting unit accepts the request for the first content from the portable terminal that is executing the game program, the first time table included in the request for the first content is acquired, and the first condition table refers to the, a first distribution section to the first content corresponding prior Symbol first time distributed to the portable terminal,
When the request receiving unit receives the request for the second content from the portable terminal that is executing the game program, the second time included in the request for the second content is acquired, and the second time the elapsed time between the first time and the second time immediately before, and the boarding time, the waiting time, or elapsed time calculator you calculated as the smoking time,
An elapsed time condition table in which a plurality of second contents are associated with each elapsed time between the first time and the second time;
With reference to the elapsed time condition table, the elapsed time calculation unit corresponds to the elapsed time calculated as the boarding time, the waiting time, or the smoking time , the following (b1), (b2), or ( a second delivery unit for delivering the second content of b3) to the mobile terminal;
(b1) Second content including incentive information given when the boarding time matches the standard boarding time in the first game program;
(b2) In the second game program, second content including a fortune telling result corresponding to the waiting time; or
(b3) In the third game program, second content including a fortune telling result according to the smoking time;
A content distribution system is provided .

  Although the configuration of the present invention has been described above, any combination of these configurations, or a conversion of the expression of the present invention between a method, an apparatus, a system, a recording medium, a computer program, and the like is also applicable to the present invention. It is effective as an embodiment.

  ADVANTAGE OF THE INVENTION According to this invention, the content delivery system which can perform an advertising advertisement with customer appeal effectively at the time of mobile digital content provision, and can improve an advertisement effect is provided.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all the drawings, the same reference numerals are given to the same components, and the description will be omitted as appropriate.

(First embodiment)
FIG. 1 is a schematic block diagram showing a configuration of a content distribution system according to an embodiment of the present invention. The content distribution system 1 of the present embodiment includes a mobile terminal (mobile phone 100) carried by a user 60, a content storage device (content storage unit 10) that stores content executable by the mobile terminal (mobile phone 100), and the like. A content distribution server 200 that distributes content to a mobile terminal (mobile phone 100) via the network 20. In the embodiment of the present invention, the mobile terminal is preferably the mobile phone 100. The content distribution server 200 communicates wirelessly with the mobile phone 100 via a base station 22 connected via the network 20. In the following description, the base station 22 is omitted, and the mobile phone 100 will be described as communicating with the content distribution server 200 via the network 20.

  Each component in the content distribution system 1 of the present invention includes a CPU of a computer, a memory, a program that realizes the components of this figure loaded in the memory, a storage unit such as a hard disk that stores the program, and a network connection It is realized by any combination of hardware and software centering on the interface. It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus. Each figure described below shows functional unit blocks, not hardware unit configurations.

  The content distribution system 1 of the present embodiment provides mobile digital content from the content distribution server 200 to the mobile phone 100 carried by the user 60 and causes the mobile phone 100 to execute the mobile digital content. Mobile digital content can be browsed, played back, and operated on the mobile phone 100. For example, a Java (registered trademark) application, for example, an i-appli (registered trademark) of NTT Docomo's i-mode (registered trademark). Au EZ application (BREW (registered trademark)), Vodafone V application (registered trademark), and the like. Depending on the Java (registered trademark) application program, for example, simultaneously with image reproduction on a liquid crystal display (LCD) of the mobile phone 100, LED (Light Emitting Diode) lighting / blinking control, audio output control, or vibrator Vibration control and the like, and more realistic content can be provided. Alternatively, it is possible to connect to the network 20 as necessary and to provide the mobile phone 100 with information updated in real time. For example, by providing a sound source LSI having LED drive control and vibrator control functions, these can be realized easily.

  In the present embodiment, when an application program is executed on the mobile phone 100, contents such as images, moving images, sounds, and music that change according to the operation timing of the user's operation keys, games, etc. An application program or the like can be distributed to the mobile phone 100 and executed. Furthermore, the user 60 of the mobile phone 100 can be provided with an incentive determined according to the operation timing. Alternatively, information providing content such as fortune-telling whose result is guided according to the operation timing can be distributed to the mobile phone 100 and executed.

  In the present embodiment, each content is information, application programs, and services that are distributed to the terminal on the network, such as news and various information, images, videos, music, games, tools, maps, electronic books and databases, Includes portal sites, search services, and combinations thereof.

  FIG. 2 is a block diagram illustrating a hardware configuration of the mobile phone 100 according to the present embodiment. The cellular phone 100 includes a CPU (Central Processing Unit) 102, an antenna 104, a wireless communication unit 106, a ROM (Read Only Memory) 108, a RAM (Random Access Memory) 110, a timekeeping unit 112, and operation keys 114. An operation receiving unit 116, an LCD 118, an LED 120, a display control unit 122, a speaker 124, an audio output control unit 126, a vibration unit 128, a vibration control unit 130, and a GPS reception unit 132. . A wireless communication unit 106, ROM 108, RAM 110, timing unit 112, operation reception unit 116, display control unit 122, audio output control unit 126, vibration control unit 130, and GPS reception unit 132 are connected to the CPU 102 via a bus 134. Is done.

  The CPU 102 executes a program stored in the ROM 108 and controls the entire apparatus together with various elements of the mobile phone 100. The ROM 108 also stores content provided to the mobile phone 100 and a program necessary for operating the content. The ROM 108 can also include, for example, a card-type memory that is detachably attached to the mobile phone 100 such as an SD memory card, a compact flash (registered trademark), and a memory stick (registered trademark).

  The wireless communication unit 106 wirelessly communicates with the base station 22 via the antenna 104 and communicates with the content distribution server 200. The ROM 108 stores a program for controlling the overall operation of the mobile phone 100.

  The RAM 110 stores data necessary for control by the CPU 102 and data that needs to be temporarily stored during the control operation. The program stored in the ROM 108 is once loaded into the RAM 110 and executed on the RAM 110.

  The timer 112 measures the current time. The operation keys 114 include a plurality of keys and buttons provided on the operation surface or side surface of the mobile phone 100. The operation reception unit 116 receives an operation of the user's operation key 114.

  The LCD 118 is controlled by the display control unit 122 and displays various screens. The LED 120 is controlled to be turned on and off by the display control unit 122. The display control unit 122 performs screen display and lighting / flashing control of the LCD 118 and the LED 120 in accordance with an instruction from the CPU 102.

  The speaker 124 is controlled by the sound output control unit 126 and outputs sound. The audio output control unit 126 outputs audio to the speaker 124 in accordance with an instruction from the CPU 102.

  The vibration unit 128 is controlled by the vibration control unit 130 and vibrates in a predetermined vibration pattern. The vibration control unit 130 controls the vibration of the vibration unit 128 according to an instruction from the CPU 102. The GPS receiving unit 132 receives radio waves from GPS satellites and acquires position information such as latitude, longitude, altitude, and the like.

  Next, an outline of how the mobile phone 100 operates when the mobile terminal storage program (hereinafter referred to as an application program) of the present embodiment is executed will be described based on the screen configuration. FIG. 3 is a diagram illustrating screen transition when the application program of the present embodiment is executed on the mobile phone 100.

  As shown in FIG. 3, in the mobile phone 100, when the application of this embodiment is downloaded from the content distribution server 200 and executed, the first content screen 80 is displayed on the LCD 118 of the mobile phone 100. The first content screen 80 includes a main content display unit 82 and a start button 84. The main content display unit 82 displays, for example, the result of executing the content A. At this time, lighting / flashing control of the LED 120, sound output from the speaker 124, and vibration control of the vibration unit 128 may be performed.

  When the user 60 presses the start button 84 while the first content screen 80 is displayed, the second content screen 88 is displayed on the LCD 118. The second content screen 88 includes a main content display unit 90 and an end button 94. The second content screen 88 displays the result of executing the content B. The main content display unit 90 may include a PR image display unit 92 at the bottom thereof. The PR image display unit 92 can display, for example, a result of execution of advertisement content including advertisement and advertisement content. In the execution of each content, not only the display on the LCD 118 but also the lighting / flashing control of the LED 120, the sound output from the speaker 124, and the vibration control of the vibration unit 128 may be performed. As a result, it is possible to provide the user 60 with a content full of realism.

  The display of the PR image displayed on the PR image display unit 92 is controlled in a plurality of patterns. For example, in pattern A, only one PR image a is displayed until the end button 94 is pressed. In the pattern B, a plurality of PR images a, PR images b,... PR images e are repeatedly displayed at predetermined time intervals, and the display ends when the end button 94 is pressed. In the pattern C, only one PR image a is displayed for a predetermined time. In the pattern D, a plurality of PR images a, PR images b, and PR images c are displayed for a predetermined time.

  When the end button 94 is pressed on the second content screen 88, the screen shifts to the third content screen 96. The third content screen 96 includes a main content display unit 98. The main content display unit 98 displays the result of executing the content C.

  FIG. 4 is a functional block diagram showing the configuration of the content distribution server 200 of this embodiment. The content distribution server 200 includes an interface unit (I / F) 202, an application download request reception unit (application DL request reception unit) 204, a user registration unit 206, a user database (user DB) 210, and user authentication. Unit 216, content extraction unit 218, application information table 220, and application distribution unit 222.

  The interface unit 202 communicates with the mobile phone 100 via the network 20. The application download request receiving unit 204 receives an application program download request from the mobile phone 100 via the network 20. In the case of a new user, the user registration unit 206 performs user registration based on the user information included in the download request received by the application download request reception unit 204.

  The user database 210 includes user information 212 of the user 60 who uses the content of the content distribution server 200 and a content usage status record 214. FIG. 5 shows an example of the structure of user information 212 stored in the user database 210. The user information 212 includes personal information of the user 60 who uses the content of the present embodiment. The user information 212 includes, for example, a user ID, first name, last name, sex, date of birth, blood type, and the like. For each content, information necessary as user information can be recorded here. In the case of content that requires user authentication, a user ID and password can also be included.

  In the present embodiment, the user information 212 can be registered in advance when the user 60 applies for content pre-registration, and information is transmitted from the mobile phone 100 to the content distribution server 200 every time the content is used (downloaded). You can also register.

  Further, FIG. 6 is a diagram showing an example of the structure of the usage status record 214 of the user database 210. The usage status record 214 stores the usage status of the content used in the mobile phone 100 of each user 60 as a serial number using a user ID as a key, and stores it in time series. The content ID, the geographical location of the mobile phone 100 when the content is used, an extended area where a comment or the like can be recorded, the date of use, etc. are stored. It is stored and managed every time the content of each user 60 is used. The “content” referred to here includes a Java (registered trademark) application program.

  The information stored in the usage status record 214 is transmitted from the mobile phone 100 of the user 60, but the user 60 can select whether or not to transmit the information to the content distribution server 200. . The usage status record 214 is valuable information for the content provider to know the needs of the user 60 and the like, and is used for content development. Therefore, on the content provider side, the user 60 can use the information as much as possible. A device for transmitting to the content distribution server 200 is required. For example, the simplified result of the fortune-telling content is provided to the user 60 without sending the usage status record in the main content display section 98 of the third content screen 96 of FIG. 3, but more detailed results and fortune-telling results by celebrities are as follows. The usage status record is obtained by transmitting it to the content distribution server 200.

  Returning to FIG. 4, the user authentication unit 216 receives the user ID and password received by the application download request reception unit 204 and performs user authentication. The necessity of the user authentication process is determined depending on the content, and the user authentication process is not performed for the content that does not require user authentication.

  FIG. 7 is a diagram showing an example of a content selection menu screen 50 displayed on the LCD 118 of the mobile phone 100. The mobile phone 100 accesses a content providing site (http://www.abc.com/contents/menu.html) provided by the content distribution server 200, selects a desired category, and selects a predetermined URL. Thus, the content selection menu screen 50 can be displayed on the LCD 118. The content selection menu screen 50 includes a list of contents that are held in the content distribution server 200 and can be provided to the mobile phone 100.

  The content extraction unit 218 accesses the application information table 220 and acquires the storage location and file name of the application program requested from the mobile phone 100. Furthermore, a folder in which various contents necessary for executing the application program are stored is downloaded. As shown in FIG. 8, the application information table 220 has an application ID for each application program. For each application ID, a folder that stores an application name, a storage location, a file name, and content used by the application. The name is associated and stored.

  The application distribution unit 222 distributes the application program and content folder received from the content extraction unit 218 to the mobile phone 100 via the interface unit 202. At the time of distribution, billing processing is performed as necessary. Depending on the content, a download fee is charged only once, or a usage fee is charged for each use of the content.

  As shown in FIG. 4, the content storage unit 10 includes an application storage unit 30, a content A storage unit 32, a content B storage unit 34, a content C storage unit 36, an advertising content storage unit 38, and a distribution table storage. Part 40 may be included. The application storage unit 30 stores a plurality of application programs that can be provided to the mobile phone 100. The content A storage unit 32, the content B storage unit 34, the content C storage unit 36, and the advertisement content storage unit 38 store various types of content used in the application program. In each storage unit, a plurality of subdirectories are created, and the content folder name shown in FIG. 8 can be assigned to each application program. Thereby, a required content can be specified for every application program. The distribution table storage unit 40 stores contents to be distributed in association with conditions for each application program.

  FIG. 9 is a functional block diagram showing the configuration of the mobile phone 100 of the present embodiment. The mobile phone 100 includes an interface unit (I / F) 140, a user information reception unit 142, a user information storage unit 144, an application selection reception unit 146, an application download request unit (application DL request unit) 148, an application A download unit (application DL unit) 150, a storage unit 160, an application activation instruction reception unit 178, and an application execution unit 180 are provided.

  The interface unit 140 communicates with the content distribution server 200 via the network 20. The user information reception unit 142 receives user information input by the user 60 by operating the operation keys 114 via the operation reception unit 116. The user information received by the user information receiving unit 142 is stored in the operation key 114. User information is stored in the user information storage unit 144 shown in FIG. In the example of FIG. 10, the user ID, first name, last name, sex, date of birth, and blood type are included.

  The operation reception unit 116 receives an application program selected by the user 60 by operating the operation keys 114. The selection received by the application selection receiving unit 146 is notified to the application download request unit 148. The application download request unit 148 makes a download request for the selected application program to the content distribution server 200 on the network 20 via the interface unit 140 in response to the notification from the application selection reception unit 146. The application download request unit 148 reads the user information from the user information storage unit 144 and transmits the user information to the content distribution server 200.

  The application download unit 150 downloads content including an application program from the content distribution server 200 on the network 20 via the interface unit 140. The storage unit 160 stores content including the application program downloaded by the application download unit 150. The storage unit 160 includes an application storage unit 162, a content A storage unit 164, a content B storage unit 166, a content C storage unit 168, an advertisement content storage unit 170, and a correspondence table 172. The content A storage unit 164, the content B storage unit 166, the content C storage unit 168, and the advertisement content storage unit 170 each store a plurality of contents that are selectively used by the application storage unit 162 according to the conditions. The correspondence table 172 is associated with content to be selectively used according to conditions.

  The correspondence table includes content A, content B, content C, and advertisement content. Each correspondence table includes, for example, a content ID in the first time, the second time, the elapsed time, the duration, or the peripheral information including the position information, or the profile information (gender, age, occupation, etc.) of the user 60. Store in association with each other.

  An example of the correspondence table 174 is shown in FIG. The correspondence table 174 in FIG. 11 is a table used when the content B is determined. For example, the content ID to be executed on the condition that the start button 84 of the first content screen 80 in FIG. 3 is pressed (first time) is stored in association with each other.

  The correspondence table 175 illustrated in FIG. 12 is an example of a table used when determining the advertisement content. For example, the content displayed on the PR image display unit 92 of the second content screen 88 in FIG. 3 is stored in association with the use date and time of the content. Furthermore, the operation pattern is also stored in association with each other. For example, when the content is used at 10:00 on January 15, 2006, the content with the content ID “021013” is displayed on the PR image display unit 92 with the operation pattern A.

  Returning to FIG. 9, the application activation instruction accepting unit 178 accepts an operation instruction to activate an application program selected by the user 60 by operating the operation key 114 from the contents downloaded to the mobile phone 100 and being executable. It accepts via the part 116. The application execution unit 180 activates and executes the application program according to the activation instruction received by the application activation instruction reception unit 178. When the application execution unit 180 executes the application program, the display control unit 122 performs display control of the LCD 118 and the LED 120, the audio output control unit 126 performs audio output control from the speaker 124, and the vibration control unit 130 vibrates the vibration unit 128. Control is performed and the user 60 can view the content.

  FIG. 13 is a functional block diagram showing details of the structure of the application execution unit 180 of FIG. The mobile phone 100 according to the present embodiment includes a content storage unit (storage unit 160 in FIG. 9) that can store a plurality of contents including a plurality of advertisement contents, and receives a first operation acceptance of a user. Unit 182, a first content execution unit (content execution unit 186) that executes the first content including the advertising content in response to the first operation reception unit 182 receiving the first operation, and the first content execution In response to the second operation accepting unit 188 accepting the user's predetermined second operation and the second operation accepting unit 188 accepting the second operation while the unit (content execution unit 186) is executing the first content. And a second content execution unit (content execution unit 186) that executes the second content.

  In the embodiment of the present invention, an application program is executed in the mobile phone 100 to realize a function. The application program of the present embodiment is a portable terminal storage program that is stored and executed in a portable terminal, and includes a content storage unit (ROM 108 in FIG. 2) that can store a plurality of contents including a plurality of advertisement contents. Means (first operation accepting unit 182) for accepting the computer (CPU 102 in FIG. 2) a predetermined first operation of the user 60 of the portable terminal (cellular phone 100), means for accepting the first operation (first operation accepting unit) 182) in response to accepting the first operation, the means for executing the first content including the advertising content (content execution unit 186) and the means for executing the first content (content execution unit 186) are the first content. Means for accepting a predetermined second operation of the user 60 of the mobile terminal (mobile phone 100) (second operation) Appending unit 188), in order to function as a unit (content execution unit 186) for executing the second content in response to the second operation receiving unit (second operation receiving unit 188) receiving the second operation. This is a portable terminal storage program.

  Specifically, the application execution unit 180 can include a first operation reception unit 182, a determination unit 184, a content execution unit 186, and a second operation reception unit 188.

  The first operation receiving unit 182 receives a first operation via the operation receiving unit 116 when the user 60 operates the operation key 114 and presses the start button 84 on the first content screen 80 in FIG. The time is acquired from the time measuring unit 112 and transferred to the determination unit 184 as the first time. The determination unit 184 refers to the correspondence table 174 based on the first time passed from the first operation reception unit 182 and acquires the content ID corresponding to the first time. The acquired content ID is transferred to the content execution unit 186, accesses the content B storage unit 166 of the storage unit 160, executes content B based on the content ID, and is selected by the main content display unit 90 Content B is displayed.

  Further, the determining unit 184 refers to the correspondence table 175 using the first time passed from the first operation accepting unit 182 as the usage date and acquires the content ID corresponding to the usage date and time. The acquired content ID is transferred to the content execution unit 186, accesses the advertisement content storage unit 170 of the storage unit 160, executes the advertisement content based on the content ID, and is selected by the PR image display unit 92. The PR image, here, the PR image a is displayed as a pattern A. The second operation accepting unit 188 operates when the user 60 operates the operation key 114 while the content execution unit 186 is executing the first content, for example, when the end button 94 of the second content screen 88 in FIG. 3 is pressed. The time is received as the second operation via the operation receiving unit 116, the time is acquired from the time measuring unit 112, and is transferred to the determining unit 184 as the second time.

  The operation of the content distribution system 1 configured as described above will be described below. FIG. 14 is a flowchart showing an example of the operation of the content distribution system 1 of the present embodiment. Here, a description will be given assuming that the application program and necessary content are downloaded to the mobile phone 100 in advance and are in an executable state. The following steps S103, S105, and S201 and S203 can be omitted if connection to the content distribution server 200 is not necessary.

  First, the user 60 selects an application program to be used by operating the operation keys 114 from the application library menu screen of the mobile phone 100 (step S11). In the mobile phone 100, the application activation instruction reception unit 178 receives the selected application program and is activated by the application execution unit 180 (step S101). Then, the mobile phone 100 connects to the content distribution server 200 via the interface unit 140, and performs user authentication as necessary (step S103).

  In response to a request from the mobile phone 100, the content distribution server 200 establishes a connection with the mobile phone 100 and performs user authentication as necessary (step S201). Subsequently, in the mobile phone 100, an information transmitting unit (not shown) transmits information such as the location information acquired from the GPS receiving unit 132, the used application program, and the use date and time to the content distribution server 200 together with the user ID. (Step S105). In the content distribution server 200, the transmitted information is received by an information receiving unit (not shown) and recorded in the user database 210 (step S203).

  Then, the content A is executed on the mobile phone 100, and the execution result of the content A is displayed on the main content display unit 82 of the first content screen 80 in FIG. 3 (step S107). The user 60 can view the content A displayed on the main content display unit 82 of the first content screen 80 displayed on the LCD 118 (step S13).

  Then, when the user 60 presses the start button 84 on the first content screen 80 (step S15), in the mobile phone 100, the first operation reception unit 182 of the application execution unit 180 performs the first operation via the operation reception unit 116. The time acquired from the time measuring unit 112 is transferred to the determining unit 184 as the first time (step S109). Then, the determination unit 184 accesses the correspondence table 174, acquires the content ID corresponding to the first time, and determines the content B (step S111). Furthermore, the determination unit 184 accesses the correspondence table 175, acquires the content ID and operation pattern corresponding to the usage time, and determines the advertising content (step S113).

  Then, the content execution unit 186 executes the content B and the advertisement content (step S115), displays the execution result of the content B on the main content display unit 90 on the second content screen 88 of FIG. Displays the execution result of the advertisement content. The user 60 can view the content B and the advertising content displayed on the second content screen 88 of the LCD 118 (step S17).

  When the end button 94 is pressed while viewing the second content screen 88 (step S19), the second operation reception unit 188 of the application execution unit 180 in the mobile phone 100 is switched through the operation reception unit 116. The operation is accepted as two operations, and the time acquired from the time measuring unit 112 is transferred to the determining unit 184 as the second time (step S117). The determining unit 184 refers to a correspondence table (not shown) for determining the content C, acquires the content ID corresponding to the second time, and determines the content C (step S119). Then, the content execution unit 186 executes the content C (step S121), and the execution result of the content C is displayed on the main content display unit 98 of the third content screen 96 in FIG. The user 60 can view the content C displayed on the third content screen 96 of the LCD 118 (step S21).

  Furthermore, in FIG.14 S115, the detailed flow at the time of advertising content execution is demonstrated using FIG. As illustrated in FIG. 15, in the mobile phone 100, the determination unit 184 performs processing according to the operation pattern acquired with reference to the correspondence table 174. For example, in the case of pattern A (YES in step S131), PR image a (content ID 021013 in FIG. 12) is displayed (step S133), and the process returns to step S117. In the case of pattern B (NO in step S131 and YES in step S135), display of PR images a (six image files in order from content ID 0210102 in FIG. 12) is sequentially repeated at predetermined time intervals (in FIG. 12, 10 seconds) (step S137), the process returns to step S117.

  In the case of pattern C (NO in step S135 and YES in step S139), the PR image a (content ID 0210201 in FIG. 12) is displayed for a predetermined time (30 seconds in FIG. 12) (step S141), and the process returns to step S117. . In the case of the pattern D (NO in step S139 and YES in step S143), the display of the PR image a (3 image files from the content ID 0210309 in FIG. 12) is sequentially repeated at predetermined time intervals (10 seconds in FIG. 12) (step S145). ), The process returns to step S117.

  As described above, in the present embodiment, since the advertising content can be displayed on the screen in various operation patterns, it is possible to perform a novel expression with an image and improve customer appeal.

  As shown in FIG. 16, in the mobile phone 100 of the present embodiment, the application execution unit 180 further includes an access reception unit 190, a determination unit 192, a web access unit 194, a mail transmission processing unit 196, And a call processing unit 198. In the present embodiment, the image file displayed on the PR image display unit 92 of the second content screen 88 in FIG. 3 includes a web access tag (Web to), a mail transmission tag (Mail to), and a calling tag ( Phone to) can be assigned.

  When the user 60 selects the PR image display unit 92 on the second content screen 88, the access reception unit 190 receives the operation reception unit 190 via the operation reception unit 116. The determination unit 192 determines a tag assigned to the PR image display unit 92. If the tag is a Web to tag, the determination unit 192 notifies the web access unit 194. If the tag is a Mail to tag, the determination unit 192 notifies the mail transmission processing unit 196. If it is a to tag, the call processing unit 198 is notified.

  If the mobile phone 100 is compatible with the full browser, the web access unit 194 opens the full browser, accesses the URL address assigned to the PR image display unit 92, and displays a web page on the LCD 118. . The mail transmission processing unit 196 activates the mailer of the mobile phone 100 and performs a process of transmitting mail using the address specified by the mail transmission tag assigned to the PR image display unit 92 as a destination. The subject and body of the email can also be entered automatically if necessary. The mail transmission process is performed by the user 60 operating a transmission button (not shown). The call processing unit 198 performs call processing on the telephone number specified by the call tag assigned to the PR image display unit 92 in the mobile phone 100.

  The operation of the content distribution system 1 of the present embodiment configured as described above will be described below. FIG. 17 is a flowchart showing an example of the operation of the content distribution system 1 of the present embodiment.

  Here, the user 60 is in the state of step S17 in FIG. 14 and the mobile phone 100 is in the state of step S115, and the second content screen 88 in FIG. 3 is displayed on the LCD 118 of the mobile phone 100. Then, the PR image a is displayed on the PR image display unit 92 of the second content screen 88 (step S151). The user 60 is viewing the PR image a displayed on the PR image display unit 92 of the second content screen 88 (step S31). Here, in the PR image a, for example, an image such as an advertisement for a store or a product is displayed, and a message that prompts the user who needs more detailed information to click here is described. Yes.

  When the user 60 presses the PR image a on the PR image display unit 92 (step S33), the access receiving unit 190 receives an operation via the operation receiving unit 116 in the mobile phone 100 (step S153). The determination unit 192 determines a process assigned to the PR image a and executes a process designated in advance. For example, when a web access tag is designated (Web to in step S155), the determination unit 192 instructs the web access unit 194 to access the web. The web access unit 194 opens a full browser, accesses a URL specified in advance, and displays a web page on the LCD 118 (step S157).

  If a mail transmission tag is specified (Mail to Step S155), the determination unit 192 instructs the mail transmission processing unit 196 to transmit a mail. The mail transmission processing unit 196 activates the mailer, creates a mail to a destination specified in advance, and automatically writes the subject name and text as necessary (step S159). Further, if necessary, the user is prompted to enter the text, and after inputting, the user is allowed to transmit. Alternatively, the mail may be automatically transmitted to a predetermined destination.

  If a call tag is specified (Phonto to step S155), the determination unit 192 issues a call instruction to the call processing unit 198. The call processing unit 198 starts a call to a telephone number designated in advance (step S161). When the above process ends, the process returns to step S17 and step S117 of FIG.

  As described above, according to the content distribution system 1 of the present embodiment, it is possible to effectively display advertising advertisements with customer appeal when providing mobile digital content, and to improve the advertising effect. In particular, content determination and display conditions are time-sequential determinations, and advertisements are displayed as images on the screen that the user is paying attention to within the time-series determination time constraints when content is executed. Therefore, it becomes possible to carry out advertising effectively.

(Second embodiment)
FIG. 18 is a functional block diagram showing the configuration of the content distribution system 1 according to the embodiment of the present invention. The content distribution system 1 of the present embodiment is different from the content distribution system 1 of the above-described embodiment in that the determination of advertisement content is not performed by the mobile phone 100 but by the content distribution server 200, and the content distribution server 200 to the mobile phone 100 It differs in that it is delivered to. That is, in the mobile terminal (mobile phone 100) of the present embodiment, the download unit (content download unit 306) receives the first content or the second content determined by the server (content distribution server 200) according to a predetermined condition. Download from the content distribution server 200) via the network 20.

  According to this configuration, the same effects as in the above embodiment can be obtained, the advertising content can be constantly updated in the content distribution server 200, and the latest information can be provided to the mobile phone 100. Can be improved.

  As shown in FIG. 18, in addition to the configuration of the above embodiment, the content distribution server 200 according to the present embodiment includes a content request reception unit 230, a content determination unit 232, a content distribution unit 234, a content information table 236, Is further provided.

  The content request receiving unit 230 receives a content request from the mobile phone 100 via the interface unit 202. Here, the content request includes content use date and time of the mobile phone 100, location information of the mobile phone 100, and the like.

  The content determination unit 232 refers to the distribution table 42 according to the content request received by the content request reception unit 230 and acquires the content ID. FIG. 19 shows an example of the structure of the distribution table 42. The distribution table 42 is used to determine advertisement content to be distributed to the mobile phone 100 according to conditions. As illustrated in FIG. 19, the distribution table 42 stores a content ID to be distributed and a distribution pattern in association with each usage date and time. Here, “use date, use date, and use time zone” means the first time at which the mobile phone 100 receives the first operation. In addition, various combinations can be considered, such as distinguishing a use day from a specific day or period, such as Valentine's Day, or a weekend or weekday. In the example of FIG. 19, the content ID is associated with each use date and time of the content, but the present invention is not limited to this. For example, it can be associated with the attribute information (gender, age, etc.) of the user 60 and the position information of the mobile phone 100. Furthermore, area traffic information, weather information, event information, sale information, and the like can be acquired from the position information, and a content ID can be associated with these information in advance.

  Returning to FIG. 18, the content determination unit 232 acquires the use date included in the content request received from the mobile phone 100, and acquires the corresponding content ID from the distribution table 42. The content ID acquired by the content determination unit 232 is notified to the content distribution unit 234, and the content distribution unit 234 accesses the content information table 236, acquires the storage location of the content, and reads it from the advertising content storage unit 38. Further, the content distribution unit 234 distributes the read content to the mobile phone 100 via the interface unit 202.

  FIG. 20 shows an example of the structure of the content information table 236. The content information table 236 stores the content ID, content name, file name, and storage location of each content. In the present embodiment, the storage location is included in the content storage unit 10 of the content distribution server 200, but the present invention is not limited to this. For example, the content may be content included in a content storage unit managed by another server connected to the content distribution server 200 via a network. In that case, authentication information necessary for reading the content can also be stored in the content information table 236.

  The mobile phone 100 of this embodiment includes an application execution unit 300 instead of the application execution unit 180 of the above embodiment. The application execution unit 300 includes a first operation reception unit 182, a determination unit 184, and a second operation reception unit 188, which are the same as the application execution unit 180 of FIG. 13, a position information acquisition unit 302, a content request unit 304, a content download unit 306, and a content execution unit 308 are further included.

  The location information acquisition unit 302 acquires the location information of the mobile phone 100 from the GPS reception unit 132 and notifies the content request unit 304 of the location information. The content request unit 304 sends a content request including the location information notified from the location information acquisition unit 302 and the first time notified from the first operation reception unit 182 to the content distribution server 200 via the interface unit 140. Send.

  The content download unit 306 downloads content from the content distribution server 200 via the interface unit 140 and causes the content execution unit 308 to execute it. Note that the downloaded advertisement content can be temporarily stored in the storage unit 160.

  The content execution unit 308 executes the content determined by the determination unit 184 and the advertisement content received by the content download unit 306 in response to the first operation reception unit 182 receiving the first operation.

  The operation of the content distribution system 1 of the present embodiment configured as described above will be described below. FIG. 21 is a flowchart showing an example of the operation of the content distribution system 1 of the present embodiment. The same operations as those in the flowchart of FIG.

  Similar to the operation of FIG. 14, the application program is activated on the mobile phone 100 (step S <b> 101), the content A is executed on the application execution unit 300 (step S <b> 107), and the first content screen 80 is displayed on the LCD 118 of the mobile phone 100. Is displayed, and the user 60 views the content A displayed on the main content display unit 82 (step S13).

  Then, the user 60 presses the start button 84 on the first content screen 80 (step S15), and in the mobile phone 100, the first operation reception unit 182 receives the first operation (step S109). Then, the content request unit 304 acquires the first time from the first operation reception unit 182, acquires the position information from the position information acquisition unit 302, and transmits the content request to the content distribution server 200 (step S 171).

  In the content distribution server 200, the content request receiving unit 230 receives a content request from the mobile phone 100 (step S211). Then, the content determination unit 232 accesses the distribution table 42 based on the first time included in the content request received by the content request reception unit 230, acquires the corresponding content ID, and determines the advertisement content to be distributed. (Step S213).

  Then, the content distribution unit 234 is notified of the content ID, the content distribution unit 234 accesses the content information table 236, acquires the storage location of the content, reads the content from the advertising content storage unit 38, and passes through the interface unit 202. To the mobile phone 100 (step S215).

  In the mobile phone 100, the content download unit 306 of the application execution unit 300 downloads content from the content distribution server 200 (step S175). The advertisement content downloaded in this way is executed by the content execution unit 308 and displayed on the PR image display unit 92 of the second content screen 88 of FIG. On the other hand, content B determined by the determination unit 184 in response to the first operation reception unit 182 receiving the first operation is also executed by the content execution unit 308, and the main content display unit 90 of the second content screen 88 of FIG. (Step S115). In this way, the user 60 can view the content B and the advertising content displayed on the LCD 118 of the mobile phone 100 (step S17).

  Since the advertisement content displayed in the present embodiment is downloaded from the content distribution server 200, the latest content can be provided to the user 60 by always preparing the latest advertisement content in the content distribution server 200. It becomes possible.

(Third embodiment)
FIG. 22 is a block diagram showing a configuration of the content distribution system 1 according to the embodiment of the present invention. The content distribution system 1 of this embodiment is different in that it includes a streaming server 400 and a moving image content storage unit 410 in addition to the configuration of the above embodiment. As the moving image content, for example, on the mobile phone 100, a moving image file compressed and distributed by MPEG4 can be reproduced while starting up Windows Media (registered trademark) Player. A file digitally recorded in advance is converted into an ASF (Advanced Streaming Format) format using WME (Windows Media (registered trademark) Encoder) or the like. This file is deployed on the streaming server 400 and is distributed to the mobile phone 100 in a streaming manner. In addition, a display method based on a photographing method in which a portion of a photographed moving image with little motion is compressed can be employed.

  There are various players for playing a moving image file on the mobile phone 100, and as will be described later, the encoding format and distribution protocol of the moving image file differ depending on which player is used for reproduction. It is necessary to synchronize between the telephone 100 and the streaming server 400. Here, since it is not related to the essence of the invention, a detailed description is omitted. In the present embodiment, the network 20 can perform high-speed communication using broadband.

  As shown in FIG. 23, in the mobile phone 100 of the present embodiment, when the application program downloaded from the content distribution server 200 is executed, the first content screen 80 is displayed on the LCD 118 of the mobile phone 100. The first content screen 80 is the same as that in FIG. 3 of the above embodiment.

  In the present embodiment, when the user 60 presses the start button 84 while the first content screen 80 is displayed, the moving image content storage unit 410 is displayed on the LCD 118. The second content screen 420 includes a main content display unit 90 including an image moving image display unit 422 and a PR image display unit 424, and an end button 94. The second content screen 420 displays the result of executing the content B. In the image moving image display unit 422, a moving image distributed from the streaming server 400 of FIG. 22 is displayed. The PR image display unit 424 can display a result of execution of advertisement content including advertisements and advertisement contents associated with the moving image displayed on the image moving image display unit 422. In the execution of each content, not only the screen display on the LCD 118 but also the lighting / flashing control of the LED 120, the sound output from the speaker 124, and the vibration control of the vibration unit 128 may be performed. As a result, it is possible to provide the user 60 with a content full of realism. Since the PR image displayed on the PR image display unit 424 is the same as that in the above embodiment, detailed description thereof is omitted.

  FIG. 24 is a functional block diagram showing the configuration of the content distribution system 1 of the present embodiment. The mobile phone 100 includes a moving image content receiving unit 320, a buffer 322, and a decoder 324 in addition to the configuration of the mobile phone 100 shown in FIG.

  In the embodiment of the present invention, this function is realized by executing an application program in the mobile phone 100. The application program of the present embodiment is a portable terminal storage program that is stored and executed in a portable terminal (mobile phone 100). The portable terminal (mobile phone 100) distributes moving image content via the network 20 by streaming distribution. A computer (CPU 102 in FIG. 2) that is connected to the streaming server 400 and includes a content storage unit (ROM 108 in FIG. 2) capable of storing a plurality of contents is connected to a predetermined user 60 of the mobile terminal (mobile phone 100). In response to the first operation being accepted by the first operation accepting unit (first operation accepting unit 182) and the first operation accepting unit (first operation accepting unit 182) accepting the first operation, it includes a moving image content reproduction process. Means for executing the first content (content execution unit 308), executing the first content When the stage (the content execution unit 308) executes the first content, means for requesting the moving image content from the streaming server 400 and receiving the moving image content to be distributed via the network (the content requesting unit 304 and the moving image content) Receiving section 320), means for receiving and outputting moving image content (decoder 324) received by means for receiving (moving picture content receiving section 320), and means for executing the first content while the first content is being executed. Means (second operation accepting unit 188) for accepting a predetermined second operation of the user 60 of the terminal (cell phone 100), means for accepting the second operation (second operation accepting unit 188) accepting the second operation In response to the function as a means for executing the second content (content execution unit 308) A mobile terminal stores a program for causing.

  The moving image content receiving unit 320 receives the streaming moving image distributed from the streaming server 400 via the interface unit 140 and temporarily stores it in the received data buffer area of the buffer 322 sequentially. The decoder 324 sequentially reads out the moving image data from the received data buffer area of the buffer 322, decodes it, and temporarily stores it in the decoded data buffer area of the buffer 322.

  The content execution unit 308 sequentially reads out the moving image data stored in the decoded data buffer area of the buffer 322, and reproduces and displays it on the image moving image display unit 422 of the second content screen 420 of the LCD 118 of FIG.

  The content distribution server 200 further includes a moving image request unit 238 in addition to the configuration of the content distribution server 200 shown in FIG. In FIG. 24, the content determination unit 232 accesses the distribution table 43 in FIG. 25, acquires the content ID corresponding to the first time received from the mobile phone 100, and notifies the video request unit 238. The video request unit 238 requests the streaming server 400 to distribute the content determined by the content determination unit 232 to the mobile phone 100. The video request unit 238 acquires the content ID from the content determination unit 232 and notifies the streaming server 400 of the content ID. At this time, the video request unit 238 can notify both the identification information of the mobile phone 100 to be distributed, the format of distribution data, and the like. Such information can be registered in advance in the user information 212 of the user database 210 of the content distribution server 200.

  The streaming server 400 includes an interface unit (I / F) 430, a moving image content request receiving unit 432, a content information table 434, a moving image content reading unit 436, a buffer 438, an encoder 440, a streaming distribution unit 442, Is provided. The interface unit 430 communicates with the content distribution server 200 and the mobile phone 100 via the network 20. The video content request receiving unit 432 receives a video content distribution request from the content distribution server 200. The distribution request includes the content ID of the moving image content to be distributed to the mobile phone 100.

  As shown in FIG. 26, the content information table 434 stores a content ID, a content name, a file name, and a storage location for each content. The moving image content reading unit 436 refers to the content information table 434 and creates content from the moving image content storage unit 410 based on the file name and storage location of the content ID received by the moving image content request receiving unit 432. The content read by the moving image content reading unit 436 is temporarily stored in the transmission data storage area of the buffer 438. The encoder 440 reads the transmission data from the transmission data storage area of the buffer 438, encodes it for each predetermined unit, and sequentially stores it in the encoded data storage area of the buffer 438. Here, the encoder 440 is, for example, a WME, and can be converted into the ASF format. Alternatively, the encoding process can be performed in the format notified from the content distribution server 200. Alternatively, when distributing the moving image content, a player program necessary for reproducing the moving image content can also be distributed to the mobile phone 100. Alternatively, the playback player owned by the mobile phone 100 and its version may be checked, automatically updated, or a message prompting the download of the required playback player may be presented and the playback player distributed according to the instructions. it can.

  Examples of the playback player include Windows Media (registered trademark) Player, Real Player (registered trademark), and Quick Time (registered trademark).

  The image moving image display unit 422 sequentially reads the encoded data stored in the encoded data storage area of the buffer 438 and distributes the encoded data to the mobile phone 100 via the interface unit 430.

  The operation of the content distribution system 1 of the present embodiment configured as described above will be described below. FIG. 27 is a flowchart showing an example of the operation of the content distribution system 1 of the present embodiment. The flow shown in FIG. 27 shows the continuation of step S13, step S107, and step S203 of the flow of FIG. 14 of the above embodiment. Since each step is the same as in FIG. 14, detailed description thereof is omitted.

  In step S107, in mobile phone 100, content execution unit 308 of application execution unit 300 executes content A, and in step S13, user 60 views content A displayed on first content screen 80 in FIG. is doing. In step S15, when the user 60 presses the start button 84 on the first content screen 80 of FIG. 23 (step S15), the first operation receiving unit 182 receives the first operation in the mobile phone 100 (step S109). Then, the first operation accepting unit 182 notifies the content requesting unit 304 of the first time, and the content requesting unit 304 notifies the content distribution server 200 via the interface unit 140 together with the location information received from the location information obtaining unit 302. A content request is made to the server (step S181).

  Then, in the content distribution server 200, the content request receiving unit 230 receives the content request via the interface unit 202 (step S221). The content determination unit 232 refers to the distribution table 42 in FIG. 19 and acquires a content ID and a distribution pattern based on the first time. Further, the content determination unit 232 refers to the distribution table 43 in FIG. 25 and acquires the content ID based on the first time (step S223).

  The content ID and distribution pattern determined from the distribution table 42 are notified to the content distribution unit 234, and the content ID determined from the distribution table 43 is notified to the moving image request unit 238. Then, the moving image request unit 238 transmits the acquired content ID as a moving image content request to the streaming server 400 via the interface unit 202 (step S225). In the streaming server 400, the moving image content request receiving unit 432 receives the moving image content request (step S301). The video content reading unit 436 refers to the content information table 434, acquires the file name and storage location corresponding to the received content ID, reads the video content from the video content storage unit 410, and stores it in the transmission data storage area of the buffer 438. Store (step S303).

  Then, the encoder 440 sequentially reads transmission data from the transmission data storage area of the buffer 438, performs encoding processing in a format that can be reproduced by the mobile phone 100, and stores the encoded data in the encoded data storage area of the buffer 438 (step S305). Then, the streaming delivery unit 442 does not sequentially read the encoded data from the encoded data storage area of the buffer 438, but performs streaming delivery to the mobile phone 100 via the interface unit 430 (step S307).

  On the other hand, after step S225, in the content distribution server 200, the content distribution unit 234 refers to the content information table 236, reads the content corresponding to the content ID from the advertisement content storage unit 38, and follows the distribution pattern to the interface unit 202. Then, the advertising content is distributed to the mobile phone 100 (step S227).

  In the mobile phone 100, the content download unit 306 downloads the advertisement content from the content distribution server 200 via the interface unit 140 (step S183). Then, the content execution unit 308 executes the content B determined by the determination unit 184 and the advertisement content (step S185), and displays them on the main content display unit 90 and the PR image display unit 424 of the second content screen 420 of FIG. .

  At the same time, the streamed image is received from the streaming server 400 by the moving image content receiving unit 320 via the interface unit 140 (step S187) and temporarily stored in the received data storage area of the buffer 322. The decoder 324 sequentially reads out the moving image data from the received data storage area of the buffer 322, decodes it, and stores it in the decoded data storage area of the buffer 322 (step S189).

  Then, the content execution unit 308 sequentially reads the decoded data from the decoded data storage area of the buffer 322, and reproduces and displays it on the image moving image display unit 422 of the second content screen 420 in FIG. The user 60 views the execution result of the content B on the main content display unit 90, the image moving image on the image moving image display unit 422, and the PR image on the PR image display unit 424 on the second content screen 420 on the LCD 118 of the mobile phone 100. (Step S31).

  In this state, when the user 60 presses the end button 94 on the second content screen 420 (step S19), the second operation accepting unit 188 accepts the second operation in the mobile phone 100 (step S117). Thereafter, step S119 and step S121 are the same as in FIG. 21, and the content C is executed and displayed on the LCD 118 in response to acceptance of the second operation.

  As described above, according to the content distribution system 1 of the present embodiment, since the streaming server 400 is provided, a moving image is added to the content provided in response to the first operation of the user 60 in the mobile phone 100. Since content can be included and distributed, it becomes possible to display realistic advertisements with unprecedented movement, effectively display advertising advertisements with customer appeal, and improve advertising effectiveness Can be improved.

(Fourth embodiment)
FIG. 28 is a diagram for explaining an example of an application program in the content distribution system 1 according to the embodiment of the present invention. In the present embodiment, this application program is executed by the mobile phone 100, and provides the user 60 with content including entertainment elements that can be enjoyed by utilizing the time during morning and evening transportation use such as commuting or attending school. . For example, when using transportation, after setting conditions such as the route, operate the button to start timing when getting on, operate the button to get off when getting off, calculate the boarding time, and calculate the standard boarding time and When a comparison is made, if they match, the user 60 is notified of the winning with vibration, light, and sound effect, and an incentive such as a prize or points is given.

  As shown in FIG. 28, when this application program is executed on the mobile phone 100, a use condition input screen 500 is displayed on the LCD 118. The use condition input screen 500 includes a use transportation facility selection field 502, a departure station input field 504, an arrival station input field 506, and a confirmation button 508. The user 60 operates the operation key 114 to select the use transportation in the use transportation selection field 502, inputs the departure station into the departure station input field 504, and inputs the expected arrival station into the arrival station input field 506. After that, the confirm button 508 is pressed. The use transportation selection column 502 includes a type of use transportation such as a train, a bus, and an airplane as an option.

  The screen shifts to the route confirmation screen 510, a route created according to the conditions specified on the use condition input screen 500 is displayed on the route display unit 512, and an OK button 514 is displayed. Here, information acquired from a route information database, which will be described later, is displayed on the route display unit 512. If the route is different, correction is possible, but the detailed description is omitted here because it is not related to the essence of the invention.

  When the OK button 514 is pressed, the screen moves to the start screen 520 and the determined route is displayed on the route display unit 522. When the user 60 presses the boarding button 524, the screen shifts to the second content screen 530. Second content screen 530 includes an image moving image display unit 532, a PR image display unit 534, and a get-off button 536. In the image moving image display section 532, for example, image moving images such as sightseeing spots and recommended spots around the boarding station are displayed. In the PR image display unit 534, for example, an advertisement image of a store around a spot displayed on the image moving image display unit 532 is displayed. A call instruction tag (Phone to) 540, a mail transmission instruction tag (mail to) 542, a web access instruction tag (web to) 544, and the like can be assigned to the PR image display unit 534. The PR image display unit 534 When the user 60 presses down, the calling process 541, the mailer activation process 543, and the web page browsing process 545 can be executed.

  When the train arrives at the arrival station and gets off, when the user 60 depresses the get-off button 536 of the second content screen 530, the screen shifts to the third content screen 550. The third content screen 550 includes a determination result display unit 552, an acquired point display unit 554, and a cumulative point display unit 556. The determination result display unit 552 includes the result of the boarding time and the standard time. The earned point display unit 554 displays the points determined based on the result, and the accumulated points display unit 556 displays the total accumulated points so far.

  FIG. 29 is a functional block diagram showing the configuration of the content distribution system 1 of the present embodiment. The content distribution server 200 of this embodiment includes a content request receiving unit 250 instead of the content request receiving unit 230 of the content distribution server 200 of FIG. 24, and a content determination unit 232 similar to the content distribution server 200 of FIG. A content distribution unit 234, a content information table 236 (not shown in FIG. 29), and a moving image request unit 238 are provided. Furthermore, in addition to the above configuration, the content distribution server 200 of the present embodiment includes a time recording unit 258, a time calculation unit 260, a determination unit 262, a route information database 264, an incentive provision unit 266, and an incentive table 268. A point storage unit 270. The content request receiving unit 250 includes a first time receiving unit 252, a second time receiving unit 254, and a use condition receiving unit 256.

  In addition, the mobile phone 100 includes a content request unit 352 instead of the content request unit 304 in FIG. 24, and further includes a use condition reception unit 350.

  The usage condition reception unit 350 receives the input of the conditions specified on the usage condition input screen 500 in FIG. 28 and notifies the content request unit 352 of the input. The content request unit 352 receives the usage conditions from the usage condition reception unit 350, the position information from the position information acquisition unit 302, the first time from the first operation reception unit 182 and the second time from the second operation reception unit 188. The content request is transmitted to the content distribution server 200 via the interface unit 140.

  The content request receiving unit 250 of the content distribution server 200 receives a content request from the mobile phone 100 via the interface unit 202. In the content request receiving unit 250, the first time receiving unit 252 receives the first time included in the content request, and the second time receiving unit 254 receives the second time included in the content request. Then, the usage rule receiving unit 256 receives the usage rule included in the content request. The usage conditions received by the usage condition receiving unit 256 are recorded in the usage status record 214.

  The first time and the second time received by the first time receiving unit 252 and the second time receiving unit 254 are recorded in the time recording unit 258. In addition, the time calculation unit 260 calculates the elapsed time between the first time and the second time based on the first time and the second time recorded in the time recording unit 258 and records them in the time recording unit 258. . FIG. 30 shows an example of the structure of the time recording unit 258. The time recording unit 258 generates records in the order in which the first time is received, and serial numbers are assigned and managed. For each record, the first time, the second time, and the elapsed time are recorded. In FIG. 30, only time information related to a predetermined user 60 is shown. In the content distribution server 200, a time recording unit 258 can be provided and managed for each user 60.

  The determination unit 262 refers to the usage status record 214 to acquire usage conditions such as usage transportation, departure station, arrival station, and usage time, and further refers to the route information database 264 to determine the standard boarding time. To get. Then, the determination unit 262 determines whether or not the elapsed time calculated by the time calculation unit 260 matches the standard boarding time. The route information database 264 stores information such as the standard boarding time for each route for each transportation facility. The incentive provision unit 266 determines an incentive to be given to the user 60 according to the determination result of the determination unit 262. As shown in FIG. 31, the incentive table 268 defines points to be given to the user 60 for each time difference between the actual boarding time and the standard time. For example, when the actual boarding time matches the standard time and the time difference is 0 second, 100 points are given to the user 60, and when the time difference is plus or minus 1 second, 90 points are given to the user 60. The points determined in this way are stored in the point storage unit 270 and accumulated for each user 60. FIG. 32 shows an example of the structure of the point storage unit 270. The point storage unit 270 stores accumulated points, final acquired points, and the like for each user ID of the user 60.

  The content determination unit 232 refers to the point storage unit 270, and in the third content screen 550 of FIG. 28, the content is distributed to the mobile phone 100 so that the points are displayed on the acquired point display unit 554 and the accumulated point display unit 556. Include point information.

  The operation of the content distribution system 1 of the present embodiment configured as described above will be described below. FIG. 33 and FIG. 34 are flowcharts showing an example of the operation of the content distribution system 1 when the application program of the present embodiment is executed on the mobile phone 100.

  In addition, the same step number is attached | subjected about the thing similar to the procedure in the flowchart of the content delivery system 1 of the said embodiment, and description is abbreviate | omitted suitably.

  First, the user 60 selects this application program from a menu screen or the like (step S11). In the mobile phone 100, an application program is activated (step S101), connected to the content distribution server 200, and performs user authentication as necessary (step S103 and step S201). When the application program is executed in step S101, the content A is executed (step S107), and the use condition input screen 500 shown in FIG. 28 is displayed on the LCD 118 of the mobile phone 100 (step S31). The user 60 inputs each condition on the use condition input screen 500 (step S33).

  Then, in the mobile phone 100, the use condition accepting unit 350 accepts the conditions input via the operation accepting unit 116 (step S401). Then, when the user 60 presses the confirm button 508, confirms the route on the route confirmation screen 510, and presses the OK button 514, the start screen 520 is displayed, and the mobile phone 100 enters the first operation waiting state ( Step S403). Then, the user 60 gets into the train and presses the boarding button 524 on the start screen 520 (step S35).

  In the mobile phone 100, the first operation accepting unit 182 accepts pressing of the boarding button 524 as the first operation via the operation accepting unit 116 (step S109). At this time, the first operation receiving unit 182 acquires the time when the first operation is received from the time measuring unit 112, and notifies the content requesting unit 352 as the first time. The content request unit 352 includes the usage condition received by the usage condition reception unit 350 and the first time acquired by the first operation reception unit 182 in the content request and transmits the content request to the content distribution server 200 via the interface unit 140. (Step S405).

  In the content distribution server 200, the content request receiving unit 250 receives the content request via the interface unit 202 (step S231). The first time included in the content request is received by the first time receiving unit 252 and recorded in the time recording unit 258, and the use condition receiving unit 256 receives the use condition and records it in the use state record 214.

  The content distribution server 200 operates in the same manner as steps S223 to S227 in FIG. 27, the streaming server 400 operates in the same manner as steps S301 to S307 in FIG. 27, and the mobile phone 100 has steps S183 to S189 in FIG. It operates in the same way. In this way, the user 60 can view the second content screen 530 shown in FIG. For example, since the departure station is Shinjuku Station, the image moving picture display unit 532 displays videos of the Shinjuku subcenter tourist attractions such as the Tokyo Metropolitan Government and Shinjuku Gyoen from the streaming server 400. The PR image display unit 534 displays an advertisement image of a pub in Shinjuku Kabukicho. The user 60 can view these information while using the transportation facility (step S37). In this way, the user 60 can eliminate boredom when using a traffic period such as commuting to school or commuting.

  In the present embodiment, the content determined in step S223 may be determined according to the usage time, for example, but the area is determined from the departure station and arrival station input as usage conditions or the location information of the mobile phone 100. The content associated with the area can also be determined. That is, in another example, the distribution table can also store information such as usage conditions and content ID in association with position information. Alternatively, the content ID of the user 60, for example, gender, age, and occupation can be stored in association with each other.

  Proceeding to FIG. 34, when the train arrives at the destination, the user 60 presses the get-off button 536 of the second content screen 530 (step S39). In the mobile phone 100, the second operation accepting unit 188 accepts pressing of the get-off button 536 as a second operation (step S407). When the second operation accepting unit 188 accepts the second operation, the second operation accepting unit 188 acquires the time from the time measuring unit 112 and notifies the content request unit 352 of the second time. The content request unit 352 includes the second time in the content request and transmits the content request to the content distribution server 200 via the interface unit 140 (step S409).

  In the content distribution server 200, the content request receiving unit 250 receives the content request via the interface unit 202. The second time receiving unit 254 receives the second time included in the content request and records it in the time recording unit 258 (step S233). Then, the time calculation unit 260 calculates the elapsed time based on the first time and the second time recorded in the time recording unit 258, and records the elapsed time in the time recording unit 258 (step S235).

  Then, the determination unit 262 acquires the usage conditions from the usage status record 214 and acquires the standard boarding time of the corresponding route from the route information database 264. The determination unit 262 compares the elapsed time calculated by the time calculation unit 260 with the standard boarding time (step S237). Then, the incentive provision unit 266 refers to the incentive table 268 based on the determination result of the determination unit 262, acquires the corresponding points, and determines the incentive to be given to the user 60.

  And the incentive provision part 266 adds the point of the user 60 to the point memory | storage part 270 (step S239). The content determination unit 232 includes the acquired point information in the content distributed to the mobile phone 100. The content distribution unit 234 distributes the content determined by the content determination unit 232 to the mobile phone 100 (step S241). In the mobile phone 100, the content download unit 306 downloads the content from the content distribution server 200 via the interface unit 140 (step S411). The content execution unit 308 executes the downloaded content (step S121), and displays the third content screen 550 of FIG. At this time, according to the determination result, for example, vibration, light, sound effects, and the like can be output, respectively. The user 60 can view the result and confirm the acquired points (step S41). When the user 60 selects the end of the application program (step S43), the mobile phone 100 accepts the end (step S413), and performs a process of disconnecting the connection with the content distribution server 200 (step S415). In response to the disconnection request from the mobile phone 100, the content distribution server 200 performs a disconnection process for the connection with the mobile phone 100 (step S243).

As described above, according to the content distribution system 1 of the present embodiment, the incentive of the user 60 is eliminated while eliminating the boredom of the user 60 when using the transportation facility such as commuting and attending school. Create a situation where the mobile phone 100 must be held for a certain period of time, and use that period of time to enable dynamic video distribution and advertisement image display, that is, production and catch-up . As a result, it is possible to expect an advertisement using a very useful mobile carrier. In addition, since the application program of the present embodiment is likely to be executed while passing through an actual route, it is possible to satisfy the high needs of sponsors who are expected to appeal to customers of advertisements.
In addition, the application program of the present embodiment is not necessarily executed when using the transportation facility, and can be used recreationally when the cut-off time of the user 60 is utilized, and an advertisement display having game play is developed. It becomes possible.
Alternatively, in another embodiment, a determination unit that determines whether the user 60 is really moving from the position information can be provided. Higher incentives can also be granted when in real travel. In addition, the determination unit that determines whether the user 60 is commuting or going to school from the profile information and the usage time zone of the user 60 is weighted such as extending the error of the winning match time (in seconds) according to the usage time zone. It can also be set as the structure which combines determination conditions.

(Fifth embodiment)
FIG. 35 is a block diagram showing a configuration of the content distribution system 1 according to the embodiment of the present invention. The content distribution system 1 of this embodiment is different in that an encoder 460 and a camera 462 connected to the streaming server 400 via the network 470 are added to the configuration of the content distribution system 1 of the above-described embodiment of FIG. . In the present embodiment, live video captured by the camera 462 is encoded by the encoder 460 and can be distributed from the streaming server 400 to the mobile phone 100. The mobile phone 100 can reproduce the live video captured by the camera 462, and the user 60 can view the distributed live video.

  As shown in FIG. 36, in the mobile phone 100 of this embodiment, when the application program downloaded from the content distribution server 200 is executed, the first content screen 80 is displayed on the LCD 118 of the mobile phone 100. The first content screen 80 is the same as that in FIG. 3 of the above embodiment.

  In the present embodiment, when the user 60 presses the start button 84 while the first content screen 80 is displayed, the second content screen 600 is displayed on the LCD 118. Second content screen 600 includes a main content display unit 90 including an image moving image display unit 602 and a PR moving image display unit 604, and an end button 94.

  The second content screen 600 displays the result of executing the content B. For example, a live image captured by the camera 462 can be distributed from the streaming server 400 and displayed on the image moving image display unit 602 and the PR moving image display unit 604. The PR video display unit 604 can display a result of the execution of advertising content including advertisements and advertising content associated with the moving image displayed on the image video display unit 602. In the execution of each content, not only the screen display on the LCD 118 but also the lighting / flashing control of the LED 120, the sound output from the speaker 124, and the vibration control of the vibration unit 128 may be performed. As a result, it is possible to provide the user 60 with a content full of realism.

  In the present embodiment, the moving image reproduced and displayed on the image moving image display unit 602 is the same as the moving image reproduced and displayed on the image moving image display unit 422 described above with reference to FIG. The PR video displayed on the PR video display unit 604 is reproduced and controlled in a plurality of patterns. For example, in pattern A, only one PR image a is reproduced and displayed until the end button 94 is pressed. In the pattern B, a plurality of PR movies a, PR movies b,... PR movie e are repeatedly reproduced and displayed at predetermined time intervals, and the reproduction display is terminated when the end button 94 is pressed. In pattern C, only one PR video a is reproduced and displayed for a predetermined time. In the pattern D, a plurality of PR movies a, PR movies b, and PR movies c are reproduced and displayed for a predetermined time.

  FIG. 37 is a diagram showing screen transition of the mobile phone 100 when a certain application program is executed in the content distribution system 1 of the present embodiment. The application program executed by the mobile phone 100 according to the present embodiment will be described as an example of a program for searching for a store when holding a banquet or dinner.

  In the present embodiment, this application program is executed on the mobile phone 100 and performs a store search under the set conditions to provide information, and at the time required to make a reservation or contact a store after starting to search for a store. In response, it is assumed that points are returned to the user 60.

  As shown in FIG. 37, a search condition input screen 610 is displayed first, and each condition is input. The search condition input screen 610 includes an area selection field 612, a date input field 614, a start time input field 616, a number of people input field 618, a genre selection field 620, a budget selection field 622, and a search start button 624. ,including. A desired area is selected in the area selection field 612, and the scheduled date is input in the event date input field 614. The scheduled start time is input in the start time input field 616 and the number of persons is input in the number of persons input field 618. A genre of a desired shop is selected in the genre selection field 620, and a budget is selected in the budget selection field 622. When the setting of the conditions is completed, the search start button 624 is pressed, and the screen shifts to the first search result store introduction screen 630. Note that pressing of the search start button 624 is accepted as the first operation, and the first search result store introduction screen 630 sequentially introduces stores that meet the conditions. Here, it is assumed that 20 stores satisfy the condition and the information of the first store is displayed.

  First search result store introduction screen 630 includes a banner advertisement unit 632, an image moving image display unit 634, a PR moving image display unit 636, a determination button 638, a back button 640, and a next button 642. The banner advertisement unit 632 displays a banner advertisement of the searched store. The image moving image display unit 634 can also display live images such as the situation inside and outside the store. The PR video display unit 636 can display information such as today's recommended menus and benefits of the store and moving images of advertisements. The decision button 638 is a button to be pressed when making a reservation at a store displayed on the first search result store introduction screen 630. The return button 640 is pressed to return to the condition input screen. The next button 642 is pressed when referring to the next store information.

  When the next button 642 is pressed, the screen shifts from the first search result store introduction screen 630 to the second search result store introduction screen 650. Similarly, the second search result store introduction screen 650 includes a banner advertisement part 632, an image moving picture display part 634, a PR moving picture display part 636, a decision button 638, a return button 640, and a next button 642. Furthermore, the second search result store introduction screen 650 includes a previous button 652, which is pressed when referring to previous store information.

  In the first search result store introduction screen 630 or the second search result store introduction screen 650, a store reservation can be made by pressing the banner advertisement part 632 or the decision button 638.

  The banner advertisement unit 632 and the determination button 638 are assigned a call tag or a mail transmission tag, and a call instruction 660 or a mail instruction 670 is executed. In the case of the calling instruction 660, a calling process 662 is performed for the telephone number of the store. In the case of the mail instruction 670, the mailer is activated and a mail transmission process 672 is performed. The store e-mail address is input to the destination 674, the subject such as “reservation application” is input to the subject 676, and the application conditions are automatically described in the body 678 as shown in FIG. In addition, the user 60 can add a comment to the text 678 as necessary. Then, the user 60 can manually make this mail transmission operation and make a reservation at the store.

  Note that the processing of the mail transmitted by the mail instruction 670 is processed in accordance with the operation on the store side, and therefore is not related to the essence of the present invention, and thus detailed description thereof is omitted. For example, the store side can return a reservation order confirmation email to the email address of the user 60.

  In the content distribution system 1 of the present embodiment, regardless of whether or not a reservation has actually been made, the user 60 performs a reservation application operation, and the subsequent processing depends on whether or not the content distribution system 1 has accepted the operation. The operation is determined.

  In the content distribution server 200, after the mobile phone 100 presses the banner advertisement unit 632 or the determination button 638 and performs the calling process 662 or the mail transmission process 672, the third content screen 680 is displayed. In this embodiment, pressing of the banner advertisement unit 632 or the determination button 638 is accepted as the second operation. The content is determined according to the elapsed time from the first operation to the second operation, and the third content screen 680 is displayed. Third content screen 680 includes an elapsed time display unit 682 and a payback fee display unit 684. The elapsed time display unit 682 displays the elapsed time, and the payback fee display unit 684 displays a payback fee determined according to the elapsed time.

  For example, when the payback fee display unit 684 is pressed, a discount coupon screen 690 is displayed. When the user 60 presents at a reserved store, a discount service of a designated amount can be received. In the present embodiment, for example, the shorter the elapsed time from the first operation to the second operation, the higher the amount paid back. Therefore, since the store displayed earlier in the store introduction screen is more likely to receive an order, the advertising fee can be increased.

  FIG. 38 is a functional block diagram showing the main configuration of the content distribution server 200 of the present embodiment. 29, in addition to the configuration of FIG. 29, the content request receiving unit 250 includes a search condition receiving unit 257, a search unit 280, a store information database 282, a payback fee conversion unit 284, and a payback table. 286 and a coupon issuing unit 288.

  In the present embodiment, the search condition receiving unit 257 of the content request receiving unit 250 receives the search condition included in the content request. The search unit 280 receives the search condition from the search condition receiving unit 257, accesses the store information database 282, and acquires store information that matches the condition. The store information database 282 stores information on a plurality of stores. For example, various information such as store name, contact information (telephone number, e-mail address, homepage address), location, area, genre, number of people that can be accommodated, seat form (tatami room, chair, etc.) are stored in association with the store content ID. ing. The search unit 280 acquires the content ID of the corresponding store from the store information database 282 and notifies the content determination unit 232 of the content ID.

  In response to the second time receiving unit 254 receiving the second time, the time calculating unit 260 accesses the time recording unit 258 and starts from the first time and the second time recorded in the time recording unit 258. The elapsed time is calculated, recorded in the time recording unit 258, and notified to the content determination unit 232.

  Payback fee conversion unit 284 converts the payback fee based on the elapsed time calculated by time calculation unit 260. As shown in FIG. 39, the payback table 286 is associated with a payback fee for each elapsed time. The payback fee conversion unit 284 refers to the payback table 286 and acquires a payback fee corresponding to the elapsed time. The coupon issuing unit 288 performs a coupon ticket issuing process based on the payback fee notified from the payback fee converting unit 284. Specifically, processing such as including a coupon image including a payback fee in the content determined by the content determination unit 232 is performed.

  Further, the streaming server 400 of this embodiment can include a PR moving image content information table 435 shown in FIG. The content information table 435 stores the PR movie file storage location and file name. In the content distribution server 200, the content determination unit 232 requests distribution of the determined content ID to the streaming server 400 via the video request unit 238, and the video content request reception unit 432 acquires the content ID in the streaming server 400, and the video content The reading unit 436 refers to the content information table 435, reads the PR moving image file from the moving image content storage unit 410, and distributes it.

  The operation of the content distribution system 1 of the present embodiment configured as described above will be described below. 41 and 42 are flowcharts showing an example of the operation of the content distribution system 1 of the present embodiment. Steps similar to those in the above embodiment are denoted by similar step numbers, and detailed description thereof is omitted as appropriate.

  First, the user 60 selects this application program from a menu screen or the like (step S11), and the application program is activated on the mobile phone 100 (step S101). The mobile phone 100 is connected to the content distribution server 200 via the network 20 and performs user authentication as necessary (steps S103 and S201). When the application program is executed in step S101, the content A is executed (step S107), and the search condition input screen 610 of FIG. 37 is displayed on the LCD 118 of the mobile phone 100 (step S31). The user 60 inputs each condition on the search condition input screen 610 (step S33).

  Then, in the mobile phone 100, the search condition reception unit 360 receives the store search conditions input via the operation reception unit 116 (step S401). When the user 60 presses the search start button 624 (step S51), the first operation receiving unit 182 receives the first operation (step S109). At this time, the first operation receiving unit 182 acquires the time when the first operation is received from the time measuring unit 112, and notifies the content requesting unit 352 as the first time. The content request unit 352 includes the search condition received by the search condition reception unit 360 and the first time acquired by the first operation reception unit 182 in the content request, and transmits the content request via the interface unit 140. (Step S405).

  In the content distribution server 200, the content request receiving unit 250 receives the content request via the interface unit 202 (step S231). The first time reception unit 252 receives the first time included in the content request and records it in the time recording unit 258, and the search condition reception unit 257 receives the search condition.

  On the other hand, in the encoder 460, a live video or the like in the store at the store registered in the store information database 282 of the content distribution server 200 is captured by the camera 462 (step S501), encoded (step S503), and the network 470. Is distributed to the streaming server 400 (step S505). The streaming server 400 receives the live video distributed from the encoder 460 (step S311).

  After step S231, in the content distribution server 200, the search unit 280 acquires the content ID of the store that matches the condition from the store information database 282 according to the search condition received by the search condition receiving unit 257 (step S232). Then, the content determination unit 232 acquires the content ID from the search unit 280, and specifies the content specified by the content ID (step S223). Here, for example, as shown in FIG. 37, the content can include a banner advertisement unit 632, an image moving image display unit 634, and a PR moving image display unit 636.

  Then, the content determination unit 232 instructs the video request unit 238 to request a video distribution, and the video request unit 238 makes a video request to the streaming server 400 (step S225). In the streaming server 400, the video content request receiving unit 432 receives the video request (step S301), and the video content reading unit 436 reads the specified video file from the video content storage unit 410 (step S303). At this time, live video distributed from the encoder 460 can also be included.

  The encoder 460 encodes the moving image file (step S305), and the streaming distribution unit 442 distributes it to the mobile phone 100 via the interface unit 430 (step S307). In the mobile phone 100, the moving image content receiving unit 320 receives the moving image file distributed from the streaming server 400 (step S137), the decoder 324 decodes it (step S139), and the content executing unit 308 displays it on the LCD 118. In the content distribution server 200, for content other than the moving image file such as the banner advertisement unit 632, the content determination unit 232 instructs the content distribution unit 234 with the content ID, and the content distribution unit 234 distributes the content to the mobile phone 100. (Step S227). Here, the contents of all the stores searched by the search unit 280 in step S232 are collectively delivered to the mobile phone 100. However, for the moving image portion, only file designation information is included in the content, and every time a display request is made on the mobile phone 100, a streaming distribution request is made to the streaming server 400 and received.

  In the mobile phone 100, the content download unit 306 downloads the content from the content distribution server 200 (step S133), and the content execution unit 308 executes the content (step S135). For example, the first search result store in FIG. An introduction screen 630 is displayed.

  In this way, the user 60 can view the first search result store introduction screen 630 of FIG. 37 (step S53). The first search result store introduction screen 630 includes an image moving image display unit 634 including a live image captured by the camera 462 and a PR moving image display unit 636 of the store including a moving image previously stored in the moving image content storage unit 410. Then, the banner advertisement unit 632 including the banner advertisement stored in advance in the content storage unit 10 is displayed.

  When the user 60 selects the next button 642, an introduction screen for the next store is displayed as shown in the second search result store introduction screen 650 in FIG. At this time, it is possible to request the streaming distribution of the moving image file to the streaming server 400 as necessary, and the moving image content receiving unit 320 receives the moving image file, and the content executing unit 308 executes and displays it on the LCD 118. .

  Then, when the user 60 determines a store on the first search result store introduction screen 630 and presses the determination button 638 (step S59), the second operation receiving unit 188 receives the second operation in the mobile phone 100 ( Step S423). The second operation receiving unit 188 acquires the time when the second operation is received from the time measuring unit 112 and notifies the content requesting unit 352 as the second time. The content request unit 352 transmits a content request to the content distribution server 200. In the content distribution server 200, the content request receiving unit 250 receives the content request (step S251), the second time included in the content request is received by the second time receiving unit 254, and is recorded in the time recording unit 258. The time calculation unit 260 accesses the time recording unit 258 to calculate and record the elapsed time based on the first time and the second time (step S253). Then, the payback fee conversion unit 284 accesses the payback table 286 and determines a payback fee corresponding to the elapsed time (step S255). The coupon issue unit 288 is notified of the payback fee.

  On the other hand, in response to acceptance of the second operation in step S423, the cellular phone 100 performs processing using the call instruction tag or the mail transmission instruction tag associated with the decision button 638. When the call instruction tag is assigned (YES in step S425), the call processing unit 198 is prepared to perform call processing on the telephone number of the store included in the content (step S427). When the user 60 permits the call (YES in step S61), the user 60 can actually call the store and make a reservation in the store (step S63).

  Alternatively, if a mail transmission instruction tag is assigned (NO in step S425), the mail transmission processing unit 196 activates the mailer (step S431), and creates a transmission mail with the store mail address included in the content as the destination. Preparation for transmission is made (step S433). If necessary, when the user 60 enters a comment in the text (step S65), the operation accepting unit 116 accepts it and writes it in the text (step S435). When the user 60 presses a transmission button (not shown) (step S67), the mail transmission processing unit 196 can transmit an e-mail and make a reservation application at the store using the mobile phone 100 (step S437).

  Then, step S241 in FIG. 34 distributes the content including the incentive determined in step S255, here, information on the payback fee and information including the elapsed time, to the mobile phone 100. Then, the mobile phone 100 downloads the content (step S411) and executes it (step S121), and the third content screen 680 shown in FIG. 37 is displayed. The user 60 can confirm the determination result and the payback fee. Yes (step S41).

As described above, according to the content distribution system 1 of the embodiment of the present invention, the live video can be distributed to the content provided in response to the first operation of the user 60. It is possible to effectively display advertisements with more appealing customers and improve the advertising effectiveness.
In another embodiment, a peripheral information acquisition unit that acquires peripheral information (event information, traffic information, weather information, etc.) corresponding to the location information of the mobile phone 100, and according to the peripheral information (for example, during bad weather, traffic jams) , When an event is held), and an addition unit for adding a payback fee.

(Sixth embodiment)
FIG. 43 explains “meeting fortune telling” as an example of an application program executed by mobile phone 100 in content distribution system 1 according to the embodiment of the present invention. “Meeting fortune telling” means using the waiting time, the user presses the operation key of the mobile phone 100 to measure the length of the waiting time with a stopwatch, and performs fortune telling according to the time and measurement time. The result is provided to the mobile phone 100.

  In this “meeting fortune-telling”, the user can use a “break time” such as a waiting time. The cellular phone 100 measures the elapsed time between the first operation and the second operation of the operation key, and the elapsed time. Fortune-telling results according to the user can be presented to the user as information.

  FIG. 44 is a functional block diagram showing a main configuration of the mobile phone 100 according to the present embodiment. The mobile phone 100 of this embodiment includes a usage status recording unit 750 in addition to the configuration of the mobile phone 100 of the above embodiment. As shown in FIG. 45, the usage status recording unit 750 records the usage status of application programs by the mobile phone 100. Here, the content ID, location information, extended area, date of use, and number of uses of the application program used are included.

  Further, in the mobile phone 100 of the present embodiment, the correspondence table 176 used when determining the content C can have a structure as shown in FIG. In this example, a content ID is associated with a meeting partner and a schedule for each elapsed time.

  Returning to FIG. 44, in response to the first operation accepting unit 182 accepting the first operation, the determining unit 184 accesses the usage status recording unit 750, acquires position information, and a correspondence table for advertisement content The content can be determined based on 175. In the correspondence table 175 for advertising content in FIG. 12, the content ID is associated with the first time (usage time), but in the present embodiment, the correspondence table 175 for advertising content is the location information or the user 60. The content ID associated with the profile information (gender, age, occupation, etc.) is stored.

  The content associated with the position information can be, for example, an image or moving image file indicating recommended spot information, store advertisements, ambient weather information, traffic jam information, traffic information, and the like. It can also contain audio files. Or the program which controls operation | movement of a vibration part or LED can also be included.

  Returning to FIG. 43, when the waiting fortune telling application is activated, a waiting fortune telling screen 710 is displayed on the LCD 118 of the mobile phone 100. Then, the process proceeds to the condition input screen 720. The condition input screen 720 includes an option radio button 722 for selecting a meeting partner or today's schedule, and a condition input instruction button 724.

  When the user 60 presses the condition input instruction button 724, the first content display screen 730 is displayed. The pressing of the condition input instruction button 724 is accepted as a first operation by the first operation accepting unit 182. First content display screen 730 includes an advertisement banner 732, an image content display unit 734, an advertisement content display unit 736, and a confirmation instruction button 738. In the advertisement banner 732, the image content display unit 734, and the advertisement content display unit 736, for example, content determined based on the first time or the location information of the mobile phone 100 or the profile information of the user 60 is executed. Is displayed. For example, based on the location information of the mobile phone 100, an introduction image of a recommended spot in the vicinity can be displayed on the image content display unit 734, or an advertisement banner of a nearby store can be displayed on the advertisement banner 732.

  When the user 60 presses the confirmation instruction button 738, the second operation reception unit 188 receives the second operation and shifts to the second content display screen 740. On the second content display screen 740, in response to the second operation accepting unit 188 accepting the second operation, the determining unit 184 accesses the correspondence table 176, and the content corresponding to the elapsed time and the meeting partner or schedule. Get an ID. When the content is executed, the fortune telling result is displayed on the result content display unit 742.

  In this way, while providing mobile digital content targeting an action space called “Small Time” that summarizes daily life scenes and action scenes that are not fulfilled by users, content that includes advertising content in parallel is provided. By providing, it becomes possible to dramatically improve the advertising effect by providing the content.

  The advertising fee paid by the company for the advertising content distributed to the mobile phone 100 is such that the content displayed at the beginning of the display is higher when a plurality of moving images are sequentially displayed as in the above example. The price can be increased. This is because there is a higher probability that the user 60 will pay attention as the display starts.

  In this way, while providing mobile digital content targeting an action space called “Sliced time” that summarizes the life scenes and action scenes that are not fulfilled in daily life of the user, while the user is paying attention to the content It is possible to improve the advertising effect by providing the promotional advertising content in parallel.

  As described above, according to the content distribution system 1 of the present embodiment, the content determination and display conditions are time-series determination, and the user is limited to the time-series determination time constraint when executing the content. Advertising can be provided on the screen that is gazing at as a moving image, so it is possible to effectively display advertisements that appeal to customers when providing mobile digital content, and to improve advertising effectiveness.

(Seventh embodiment)
As another example of the application program in the content distribution system 1 according to the embodiment of the present invention, “cigarette fortune-telling” will be described below. FIG. 47 is a diagram for explaining “cigarette fortune-telling” in the content distribution system 1 of the present embodiment. The content distribution system 1 of this embodiment has the same configuration as the content distribution system 1 of the above embodiment. This embodiment is different from the above embodiment in that the application program of content executed on the mobile phone 100 is “cigarette fortune-telling”.

  As shown in FIG. 47, the cigarette fortune-telling content of this embodiment measures the time for which the user 60 smokes, performs fortune-telling based on the measured smoking time, and presents the diagnosis result to the user 60. It is. The user 60 has the cigarette in one hand and the mobile phone 100 in the other hand, and can view content such as a moving image provided on the mobile phone 100 during smoking. Furthermore, after smoking, the fortune-telling result based on the smoking time can be provided to the user 60, and more enjoyment can be produced at the time of bliss at the time of smoking.

When the user 60 ignites the cigarette and operates the start button 812 on the tobacco fortune-telling start screen 810, the first operation reception unit 182 operates the start button 812 via the operation reception unit 116 in the mobile phone 100. Accept. In response to the first operation accepting unit 182 accepting the first operation, the determining unit 184 determines the content and displays a cigarette fortune-telling end acceptance screen 820.
The tobacco fortune-telling end acceptance screen 820 includes a main content display unit 822, an advertisement content display unit 824, and an end button 826. The user 60 can watch the tobacco fortune-telling end acceptance screen 820 displayed on the LCD 118 of the mobile phone 100 while smoking the cigarette with one hand and holding the mobile phone 100 in the other hand during the smoking time. it can.
The content displayed on the main content display unit 822 and the advertisement content display unit 824 can be determined based on the profile information of the user 60, for example.

  When the user 60 finishes smoking, the user operates the end button 826 and the second operation receiving unit 188 receives it as the second operation. Then, the determination unit 184 determines the content, and the result of the fortune telling is displayed on the tobacco fortune telling result screen 830 on the LCD 118.

  The cigarette fortune-telling result screen 830 includes a number display portion 832, an elapsed time display portion 834, a diagnosis result display portion 836, and a moving image display portion 838. Here, fortune telling content is displayed on the diagnosis result display portion 836, and a PR image is displayed on the moving image display portion 838 as advertising content in a predetermined operation pattern. In this way, the user 60 can view the result of tobacco fortune-telling and the advertisement moving image.

  As described above, according to the tobacco fortune-telling content in the content distribution system 1 of the present embodiment, the mobile phone 100 is held in the other hand of the smoker and the start of smoking is used as a trigger for 3 to 5 minutes. When providing mobile content to the user during the smoking time, the advertisement image can be provided in parallel with the content image being watched by the user 60, thereby improving the advertising effect. Furthermore, with the end of smoking as a trigger, a fortune-telling result based on the smoking time can be provided to the user, and an advertisement moving image can be provided in parallel, further improving the advertising effect. In this way, the user 60 can not only produce more enjoyment at the time of smoking during the smoking act, but also the advertising advertisement content image in addition to the content image that the user 60 enjoys watching. Can be displayed, so the degree of attention to the advertising content is improved and the advertising effect is improved.

  As mentioned above, although embodiment of this invention was described with reference to drawings, these are the illustrations of this invention, Various structures other than the above are also employable. In addition, when acquiring and using the information regarding a user in this invention, this shall be done legally.

  For example, in the portable terminal storage program, a fourth condition table in which a plurality of first contents are associated with each duration between the second time and the next first time can be included, and a computer (CPU 102 of the mobile phone 100 can be included). ), When the means for acquiring the time acquires the first time, refer to the means for calculating the second time immediately before the first time and the duration between the first time, the fourth condition table, The means for calculating the duration can function as means for determining the first content corresponding to the calculated duration.

  The above means can also be implemented in the content distribution server 200. In other words, the mobile phone 100 may transmit the first time or duration to the content distribution server 200, and the content distribution server 200 may refer to the fourth condition table to determine the first content.

  According to this configuration, when the user 60 continues to use the application program, the content can be selected according to the interval from the previous use to the current use, that is, the duration.

  The mobile terminal storage program can include a random number lottery table for randomly determining the first content or the second content, and the computer (the CPU 102 of the mobile phone 100) can receive the first operation or the first content. When the means for accepting the two operations accepts the first operation and the second operation, the random lottery table can be referred to and the content randomly determined to be determined as the first content or the second content can be functioned. .

The above means can also be implemented in the content distribution server 200. That is, when the mobile phone 100 receives the first operation or the second operation, it notifies the content distribution server 200 to that effect, refers to the random number lottery table in the content distribution server 200, and determines the random number lottery-decided content for the first time. You may determine as 1 content or 2nd content.
By providing a random number lottery table, the number of contents prepared in advance at each time and each time can be randomly assigned. Therefore, even if the total number of contents is small, a variety of contents are provided to users. Can be felt. Since the total number of contents can be kept low, the cost of creating contents can be reduced.

  In the above embodiment, each content is determined according to the time, elapsed time, and duration of two key operations, but the present invention is not limited to this. For example, the content can be determined as a condition that combines the time of each key operation and each time.

It is a schematic block diagram which shows the structure of the content delivery system which concerns on embodiment of this invention. It is a block diagram which shows the hardware constitutions of the mobile telephone of this embodiment. It is a figure which shows a screen transition when the application program of this embodiment is performed with a mobile telephone. It is a functional block diagram which shows the structure of the content delivery server of this embodiment. It is a figure which shows an example of the structure of the user information memorize | stored in the usage information database of FIG. It is a figure which shows an example of the structure of the usage condition record memorize | stored in the usage information database of FIG. It is a figure which shows an example of the content selection menu screen displayed on the mobile telephone of this embodiment. It is a figure which shows an example of the structure of the application information table of FIG. It is a functional block diagram which shows the structure of the mobile telephone of this embodiment. It is a figure which shows an example of the structure of the user information storage part of the mobile telephone of FIG. It is a figure which shows an example of the structure of the corresponding | compatible table of the mobile telephone of FIG. It is a figure which shows the other example of the structure of the corresponding | compatible table of the mobile telephone of FIG. It is a functional block diagram which shows the detail of the structure of the application execution part of the mobile telephone of FIG. It is a flowchart which shows an example of operation | movement of the content delivery system of this embodiment. It is a flowchart which shows the detailed flow at the time of advertising content execution in step S115 of FIG. It is a functional block diagram which shows the partial structure of the application execution part of the mobile telephone of this embodiment. It is a flowchart which shows an example of operation | movement of the content delivery system of this embodiment. It is a functional block diagram which shows the structure of the content delivery system which concerns on embodiment of this invention. It is a figure which shows an example of the structure of the delivery table of FIG. It is a figure which shows an example of the structure of the content information table of FIG. It is a flowchart which shows an example of operation | movement of the content delivery system of this embodiment. It is a block diagram which shows the structure of the content delivery system which concerns on embodiment of this invention. It is a figure which shows a screen transition when the application program of this embodiment is performed with a mobile telephone. It is a functional block diagram which shows the structure of the content delivery system of this embodiment. It is a figure which shows the other example of the delivery table of this embodiment. It is a figure which shows an example of the structure of the content information table of this embodiment. It is a flowchart which shows an example of operation | movement of the content delivery system of this embodiment. It is a figure for demonstrating an example of the application program in the content delivery system which concerns on embodiment of this invention. It is a functional block diagram which shows the structure of the content delivery system of this embodiment. It is a figure which shows an example of the structure of the time recording part of this embodiment. It is a figure which shows an example of the structure of the incentive table of this embodiment. It is a figure which shows an example of the structure of the point memory | storage part of this embodiment. It is a flowchart which shows an example of operation | movement of a content delivery system when the application program of this embodiment is performed with a mobile telephone. It is a flowchart which shows the continuation of FIG. It is a block diagram which shows the structure of the content delivery system which concerns on embodiment of this invention. It is a figure which shows a screen transition when the application program of this embodiment is performed with a mobile telephone. It is a figure which shows a screen transition when the application program of this embodiment is performed with a mobile telephone. It is a functional block diagram which shows the principal part structure of the content delivery server of this embodiment. It is a figure which shows an example of the structure of the payback table of this embodiment. It is a figure which shows the other example of the content information table of this embodiment. It is a flowchart which shows an example of operation | movement of the content delivery system of this embodiment. 42 is a flowchart showing a continuation of FIG. It is a figure for demonstrating "waiting fortune-telling" which is an example of the application program which a mobile telephone runs in the content delivery system which concerns on embodiment of this invention. It is a functional block diagram which shows the principal part structure of the mobile telephone of this embodiment. It is a figure which shows an example of the structure of the utilization condition recording part of this embodiment. It is a figure which shows an example of the structure of the corresponding | compatible table used when determining the content C of this embodiment. It is a figure for demonstrating the "cigarette fortune-telling" in the content delivery system of this embodiment.

Explanation of symbols

1 content distribution system 10 content storage unit 20 network 22 base station 30 application storage unit 32 content A storage unit 34 content B storage unit 36 content C storage unit 38 advertising content storage unit 40 distribution table storage unit 42 distribution table 43 distribution table 50 content Selection menu screen 60 User 80 First content screen 82 Main content display unit 84 Start button 88 Second content screen 90 Main content display unit 92 PR image display unit 94 End button 96 Third content screen 98 Main content display unit 100 Mobile phone 102 CPU
104 Antenna 106 Wireless communication unit 108 ROM
110 RAM
112 Timekeeping unit 114 Operation key 116 Operation receiving unit 118 LCD
120 LED
122 display control unit 124 speaker 126 audio output control unit 128 vibration unit 130 vibration control unit 132 GPS reception unit 134 bus 140 interface unit 142 user information reception unit 144 user information storage unit 146 application selection reception unit 148 application download request unit 150 application download Unit 160 storage unit 162 application storage unit 164 content A storage unit 166 content B storage unit 168 content C storage unit 170 advertisement content storage unit 172, 174, 175, 176 correspondence table 178 application activation instruction reception unit 180 application execution unit 182 first Operation reception unit 184 Determination unit 186 Content execution unit 188 Second operation reception unit 190 Access reception unit 192 Determination unit 194 Web access unit 196 Mail transmission processing unit 198 Call processing unit 200 Content Distribution server 202 Interface unit 204 Application download request reception unit 206 User registration unit 210 User database 212 User information 214 Usage status record 216 User authentication unit 218 Content extraction unit 220 Application information table 220 Distribution condition table 222 Application distribution unit 230 Content request Reception unit 232 Content determination unit 234 Content distribution unit 236 Content information table 238 Movie request unit 250 Content request reception unit 252 First time reception unit 254 Second time reception unit 256 Usage condition reception unit 257 Search condition reception unit 258 Time recording unit 260 Time calculation unit 262 Determination unit 264 Route information database 266 Incentive provision unit 268 Incentive table 270 Point storage unit 280 Search unit 282 Store information database 284 Payback fee conversion unit 286 Payback table 288 Coupon issuer 300 Application execution unit 302 Location information acquisition unit 304 Content request unit 306 Content download unit 308 Content execution unit 320 Video content reception unit 322 Buffer 324 Decoder 350 Usage condition reception unit 352 Content Request unit 360 Search condition accepting unit 400 Streaming server 410 Video content storage unit 420 Second content screen 422 Image video display unit 424 PR image display unit 430 Interface unit 432 Video content request reception unit 434 Content information table 435 Video content information table 436 Video content reading unit 438 Buffer 440 Encoder 442 Streaming distribution unit 460 Encoder 462 Camera 4 0 network 500 use condition input screen 502 use transportation selection field 504 departure station input field 506 arrival station input field 508 confirm button 510 route confirmation screen 512 route display part 514 OK button 520 start screen 522 route display part 524 boarding button 530 second Content screen 532 Image moving image display unit 534 PR image display unit 536 Get off button 541 Call processing 543 Mailer activation processing 545 Web page browsing processing 550 Third content screen 552 Determination result display unit 554 Acquired point display unit 556 Cumulative point display unit 600 2 content screen 602 image moving image display unit 604 PR moving image display unit 610 search condition input screen 612 area selection column 614 start date input column 616 start time input column 618 number input column 620 genre selection column 622 budget selection column 624 Search start button 630 First search result store introduction screen 632 Banner advertisement portion 634 Image moving image display portion 636 Movie display portion 638 Enter button 640 Back button 642 Next button 650 Second search result store introduction screen 652 Previous button 660 Call Instruction 662 Call processing 670 Mail instruction 672 Mail transmission process 674 Address 676 Subject 678 Text 680 Third content screen 682 Elapsed time display section 684 Payback fee display section 690 Discount coupon screen 710 Waiting fortune-telling screen 710
720 Condition input screen 722 Option radio button 724 Condition input instruction button 730 First content display screen 732 Advertisement banner 734 Image content display section 736 Advertisement content display section 738 Confirmation instruction button 740 Second content display screen 742 Result content display section 750 Usage status Recording unit 810 Start screen 812 Start button 820 End acceptance screen 822 Main content display unit 824 Advertisement content display unit 826 End button 830 Result screen 832 Number display unit 834 Elapsed time display unit 836 Diagnosis result display unit 838 Video display unit

Claims (10)

A mobile terminal storage program stored in a mobile terminal,
Including the following (a1), (a2), or (a3) game program including an entertainment element ,
(a1) a first game program for a user to use the boarding time from the start to the end of the act of using transportation;
(a2) a second game program for use by the user utilizing the waiting time from the start of the act of waiting until the end; or
(a3) A third game program for the user to use the smoking time from the start to the end of the act of smoking;
The portable terminal;
Means for accepting an activation instruction for the first, second, or third game program;
Said accepted first, second, or in response to the activation instruction of the third game program, the first, second or third means you run the game program,
Means for accepting a first operation when the user of the portable terminal starts the action while executing the first, second, or third game program;
Time means you get a first time when the means for receiving the first operation accepts a first operation,
It said first receiving an operation means in response to the acceptance of the first operation, means you reproducing and outputting first content including advertising content,
Means for accepting a second operation when the user of the portable terminal finishes the action while reproducing and outputting the first content;
Time means you get as a second time when the means for receiving the second operation is accepted the second operation,
When the preparative Tokusuru means as a pre-Symbol second time to acquire the second time, the elapsed time between the first time and the second time immediately before the second time, the boarding time, the waiting time, or, it means you calculated as the smoking time,
An elapsed time condition table in which a plurality of second contents are associated with each elapsed time from the first time to the second time in response to the second operation being accepted by the means for accepting the second operation. The means for calculating the elapsed time corresponds to the elapsed time calculated as the boarding time, the waiting time, or the smoking time , and the following (b1), (b2), or (b3) Means for reproducing and outputting the second content;
(b1) Second content including incentive information given when the boarding time matches the standard boarding time in the first game program;
(b2) In the second game program, second content including a fortune telling result corresponding to the waiting time; or
(b3) In the third game program, second content including a fortune telling result according to the smoking time;
Mobile terminal storage program to function as In the portable terminal storage program according to claim 1,
The portable terminal storage program is downloaded from a server via a network. In the portable terminal storage program according to claim 2,
The server includes a content storage unit that stores the first content and the second content,
The mobile terminal storage program, wherein the first content and the second content are downloaded from the server via the network. In the portable terminal storage program in any one of Claims 1 thru | or 3 ,
The mobile terminal storage program, wherein the mobile terminal is a mobile phone. The portable terminal storage program according to any one of claims 1 to 4 ,
The third game program is content for performing fortune-telling according to the smoking time of the user,
The first content including the advertising content is provided during the smoking time of 3 to 5 minutes of the user when the third game program is executed. Mobile terminal storage program. A content storage unit that stores the following game programs (a1), (a2), or (a3) including a first content and a second content including a plurality of advertisement contents and an entertainment element ;
(a1) a first game program for a user to use the boarding time from the start to the end of the act of using transportation;
(a2) a second game program for use by the user utilizing the waiting time from the start of the act of waiting until the end; or
(a3) A third game program for the user to use the smoking time from the start to the end of the act of smoking;
An activation instruction accepting unit for accepting an activation instruction for the first, second, or third game program;
Said accepted first and second or in response to the activation instruction of the third game program, the first, the game program executing section you second or run a third game program,
A first operation accepting unit that accepts a first operation when the user starts the action while executing the first, second, or third game program;
A first time acquisition unit you get the time when the first operation accepting unit accepts the first operation as the first time,
In response to the first operation receiving unit receives the first operation, a first reproduction output section you reproducing and outputting the first content including the advertising content,
While the first reproduction output unit is Outputs reproducing the first content, a second operation receiving unit that receives a second operation when the user finishes the action,
A second time obtaining unit you get the time at which the second operation receiving unit receives the second operation a second time,
The elapsed time condition table which associates a plurality of the second contents at every elapsed time between the second time from the first time,
When the second time acquisition unit acquires the second time, the elapsed time between the first time immediately before the second time and the second time is calculated as the boarding time, the waiting time, or the and the elapsed time calculator you calculated as the smoking time,
With reference to the elapsed time condition table, the elapsed time calculation unit corresponds to the elapsed time calculated as the boarding time, the waiting time, or the smoking time , the following (b1), (b2), or ( a second reproduction output unit for reproducing and outputting the second content of b3);
(b1) Second content including incentive information given when the boarding time matches the standard boarding time in the first game program;
(b2) In the second game program, second content including a fortune telling result corresponding to the waiting time; or
(b3) In the third game program, second content including a fortune telling result according to the smoking time;
Mobile terminal, wherein the obtaining Bei a. The mobile terminal according to claim 6 ,
A connection unit connected via a network to a server including a content storage unit for storing the first content and the second content;
A mobile terminal further comprising: a download unit that downloads the first content and the second content from the server via the network. The mobile terminal according to claim 6 , wherein the mobile terminal is a mobile phone. The mobile terminal according to any one of claims 6 to 8 ,
The third game program is content for performing fortune-telling according to the smoking time of the user,
The first content including the advertising content is provided during the smoking time of 3 to 5 minutes of the user when the third game program is executed. Mobile device. A mobile device,
A server having a content storage unit for storing the following (a1), (a2), or (a3) game program including a first content and a second content including a plurality of advertisement contents and an entertainment element ; With
(a1) a first game program for a user to use the boarding time from the start to the end of the act of using transportation;
(a2) a second game program for use by the user utilizing the waiting time from the start of the act of waiting until the end; or
(a3) A third game program for the user to use the smoking time from the start to the end of the act of smoking;
The portable terminal is
A content storage unit for storing the first content, the second content, and the first, second, or third game program received from the server ;
An activation instruction accepting unit for accepting an activation instruction for the first, second, or third game program;
Said accepted first and second or in response to the activation instruction of the third game program, the first, the game program executing section you second or run a third game program,
A first operation accepting unit that accepts a first operation when the user starts the action while executing the first, second, or third game program;
A first time acquisition unit you get to get the time at which the first operation accepting unit accepts the first operation as the first time,
A first content requesting unit for transmitting a request for the first content including the first time to the server in response to the first operation receiving unit receiving the first operation;
A first receiving unit that receives the first content from the server and stores the first content in the content storage unit;
A first reproduction output unit for reproducing and outputting the first content received from the server;
While the first reproduction output unit is reproduced and output the first content, a second operation receiving unit that receives a second operation when the user finishes the action,
A second time obtaining unit you get the time at which the second operation receiving unit receives the second operation a second time,
A second content requesting unit for transmitting a request for the second content including the second time to the server in response to the second operation accepting unit accepting the second operation;
A second receiving unit that receives the second content from the server and stores the second content in the content storage unit;
And a second reproduction output section you reproducing and outputting the second content received from the server,
The server
A request accepting unit that accepts a request for the first content or the second content from the portable terminal;
A first condition table in which a plurality of first contents are associated with each time;
When the request accepting unit accepts the request for the first content from the portable terminal that is executing the game program, the first time table included in the request for the first content is acquired, and the first condition table refers to the, a first distribution section to the first content corresponding prior Symbol first time distributed to the portable terminal,
When the request receiving unit receives the request for the second content from the portable terminal that is executing the game program, the second time included in the request for the second content is acquired, and the second time the elapsed time between the first time and the second time immediately before, and the boarding time, the waiting time, or elapsed time calculator you calculated as the smoking time,
An elapsed time condition table in which a plurality of second contents are associated with each elapsed time between the first time and the second time;
With reference to the elapsed time condition table, the elapsed time calculation unit corresponds to the elapsed time calculated as the boarding time, the waiting time, or the smoking time , the following (b1), (b2), or ( a second delivery unit for delivering the second content of b3) to the mobile terminal;
(b1) Second content including incentive information given when the boarding time matches the standard boarding time in the first game program;
(b2) In the second game program, second content including a fortune telling result corresponding to the waiting time; or
(b3) In the third game program, second content including a fortune telling result according to the smoking time;
Content delivery system comprising a call with a.

Images