JP4500024B2 - Advertising management system and computer program and method for realizing the same - Google Patents

Description

  The present invention relates to a system or the like for broadcasting a television commercial.

  Currently, a video tape is generally used as a medium for recording a television program, but recently, a recording apparatus using a hard disk as a recording medium has appeared. This hard disk type recording apparatus records a television program as digital data on a hard disk, and its greatest feature is that it is easy to edit a recorded program because it is digital data. If editing of the recorded program becomes easy, it becomes easy to skip the TV commercial when watching the recorded program, and as a result, the recorded program can be viewed without watching the TV commercial at all. In other words, this product is a very convenient product for those who are bothered by television commercials, and is expected to be widely used in general households in the future.

May 20, 2003, Nikkei MJ newspaper article “New situation of IT of Nikkei personal computer editor”

As described above, the hard disk recording device is a very convenient product for viewers, but it is a problematic product for companies that provide commercials. For example, the following problems are expected.
(1) The appearance of this product is expected to dramatically reduce the number of people watching commercials. In other words, it is easy to add an automatic commercial skip function to this product, and even if a company spends a large amount of advertising fee to provide TV commercials, this commercial automatic skip function can be used to skip commercials. It is expected that the number of people watching programs will increase, and the number of people watching commercials will drastically decrease.
(2) In addition, a method has been proposed in which a commercial is intercepted by adding a CM intercept function to the product. For example, a commercial of A company is stored in a hard disk in advance, and all commercials included in a program recorded by the viewer are replaced with commercials of A company for playback. In this way, all commercials of companies sent from broadcasting stations will be intercepted by Company A.
As described above, for companies that provide commercials, it will be an era when viewers cannot see them even if they provide commercials. Therefore, how to make viewers watch commercials is a big problem.
The present invention has been made in view of such problems, and provides a system and the like for ensuring that commercials are viewed even when such products are widely distributed.

  The present invention is a computer comprising the following means, a computer program for causing the computer to function as the next means, and a method by which the computer performs the following processing.
(1) Means for storing the viewer specific information and the designated advertisement designated by the viewer in association with each other, means for storing the counter advertisement against the designated advertisement, and for comparing and examining the designated advertisement and the counter advertisement Means for storing the comparative examination period, means for broadcasting both the designated advertisement and the counter advertisement during the comparative examination period, and determining whether or not to switch between the designated advertisement and the counter advertisement after the comparison examination period. When switching instruction information for outputting a switching determination request for prompting and instructing switching is input, there is provided means for performing a designated advertisement exclusion process for excluding the designated advertisement from the broadcast content.
(2) A means for storing the designated advertisement and a privilege when browsing the advertisement in association with each other, a means for storing the counter advertisement and a privilege when browsing the advertisement in association with each other, It is performed when the privilege associated with the counter-advertisement is updated.

The present invention has the following effects.
(1) In the present invention, points are provided to the person who browsed the CM, so that more people can take the initiative to view the CM. In other words, even if hard disk type recording devices become widespread and the CM automatic cut function makes it difficult to watch CMs, viewers take the initiative to watch CMs in order to earn points. It becomes like this.
(2) In the present invention, since it is confirmed that the viewer has viewed the CM, the CM can be surely viewed.
(3) In the present invention, since the commercial of the company is replaced with another CM and broadcasted, the CM of a specific company can be shown to the viewer in a concentrated manner. In addition, since the commercials of companies that offer more advantageous benefits (points) are replaced with other commercials, the business offers more benefits, so that more people can watch the commercials more reliably. be able to.
This will also make it possible to steal customers from competitors. In other words, even if all the recorded CMs are replaced by other company's CMs due to the CM preemption function of the hard disk type recording device, the company can increase its points to broadcast their own CMs instead of other companies' CMs. As a result, it is possible to take customers away from other companies.
Furthermore, this increases the point competition between companies (competition to increase points), and viewers can earn more points.
(4) In the present invention, since both the designated CM and the counter CM are aired for a certain period (comparison study period), the viewer can examine which CM is better.
(5) In the present invention, the designated CM (or CM that has not been selected) is excluded from the broadcast content, so that the viewer can concentrate on watching the counter CM (or the selected CM).
(6) In the present invention, when a commercial (competitive advertisement) of another company is broadcasted, the viewer receives permission, so that it is possible to avoid broadcasting a commercial contrary to the viewer's will. Further, since the privilege (points) of the counter-advertisement is output when receiving the permission, the viewer can determine whether or not to permit by comparing the points.
(7) In the present invention, before the CM is replaced (before the counter advertisement and the designated advertisement are replaced), the viewer obtains the consent for the replacement, and therefore, only the CM that meets the viewer's intention can be broadcast. .

  The present invention relates to a system or the like for broadcasting a television commercial. Hereinafter, description will be given based on the drawings.

First, a first embodiment of the present invention will be described. FIG. 1 is a schematic diagram showing hardware necessary for implementing the present invention and the connection of the hardware.
The hardware includes a television 1, a recording device 2 for recording a television program, and a server 3 (a server used by a company that manages television commercials).
The television 1 is connected to the recording device 2, and the program recorded on the recording device 2 is displayed on the display screen of the television 1. Information from the recording device 2 is also displayed on the display screen of the television 1. On the other hand, information can be input from the television 1 to the recording device 2 by operating a button of the television remote controller 11.
The recording device 2 is connected to an antenna 12 for television reception. The recording device 2 receives radio waves from the broadcasting station 4 through the antenna 12 and records a program. The recording device 2 includes a computer processing device 13 and can not only record the program but also edit the program and perform various data processing.
The recording apparatus 2 and the server 3 can transmit and receive data via the Internet 5 (or other communication means).
The recording device 2 and the server 3 each include a storage device for storing data, a data transmission unit for transmitting / receiving data, and a data reception unit, and perform data transmission / reception using them.

Each storage device stores a computer program and predetermined data for realizing the present invention, and the recording device 2 and the server 3 perform predetermined processing in accordance with processing instructions of the computer program. The storage device built in the recording device 2 is a hard disk, and the received program is recorded in this hard disk in digital format.
In this embodiment, the storage device provided in the recording device 2 serves as a storage unit, the recording device 2 serves as a promotion management unit, and the television 1 serves as a broadcasting unit. End.

  Next, a processing procedure for realizing the present invention will be described. The processing procedure of the present invention is performed in the order of <designated CM registration processing> → <recording / playback processing> → <point assignment processing> → <point change processing> → <broadcast CM change processing>. Hereinafter, these processes will be described.

<Designated CM registration process>
Kazuo Mita, who lives in Tokyo, purchased a new recording device (Recording Device 2). The recording device 2 can register in advance the CM that the user wants to watch. If the CM is registered, the recording device 2 records the program and plays the CM (in the middle of the program or program). Are automatically deleted, and instead, the CM registered by Mita is inserted. Note that the CM (moving image data) to be inserted is stored in the recording device 2 in advance, and is downloaded from the server 3 by the recording device 2.
Mr. Mita performed a predetermined operation on the recording device 2 and called up a screen for inputting his / her name and address and his / her favorite CM (company). Thereby, the contents as shown in FIG. 2 are displayed on the display screen of the television 1.

Mita inputs his name, address, designated CM, etc. according to the display screen, and selects “Register” at the bottom of the screen. As a result, the recording device 2 stores customer data (FIG. 3) “customer ID: 9715, name: Kazuo Mita, address: Akasaka, Minato-ku, Tokyo, ○-○-○, email address: OO @@ xxx.com, “Broadcast CM: Company A, Acquired Points: 200” is stored. The customer data is transmitted from the recording device 2 to the server 3, and the same customer data is registered (stored) in the server 3 as part of the customer file. The customer ID is given when Mr. Mita purchased the recording apparatus 2. Acquired points are those that can be used in so-called point services, and in proportion to the number of points, you can receive more discounts when purchasing products or receive rent discounts. . In addition, 200 points are given as a service (as an initial value) with the purchase of the recording apparatus.
The above is the <designated CM registration process>.
In the present embodiment, the broadcast CM included in the customer data plays the role of broadcast content, the CM of company A plays the role of designated advertisement, and the customer ID plays the role of viewer identification information. . Furthermore, Mita-san becomes a viewer.

<Recording / playback processing>
Next, the recording device 2 records the program broadcast from the broadcasting station according to Mita's program recording operation. The program is recorded as digital data (stored in the storage device of the recording device 2).
Next, the recording device 2 reproduces the recorded program on the television 1 in accordance with Mita's operation. The recording device 2 constantly monitors whether or not the playback content has been switched from the program to the CM while playing the program. Whether or not the CM has been switched to can be detected by the presence or absence of the CM switching data.
When the recording apparatus 2 detects that the playback content has been switched from the program to the CM, the recording apparatus 2 performs processing for switching the recorded CM to the CM designated by Mita. Specifically, the following processing is performed.

When the recording device 2 detects that the playback content has been switched to the CM, the recording device 2 refers to the customer data (FIG. 3) and specifies that the CM to be broadcast (broadcast CM) is a CM of company A. Then, the company CM file is referred to search for the CM number of company A.
A corporate CM file is stored in the storage device of the recording device 2 (FIG. 4). This is composed of a plurality of company CM records, and the company CM record is associated with the company name, CM number (advertisement), and points. The recording device 2 searches this file using “Company A” as a search key, and specifies that the CM number of Company A is “A001”.
The storage device of the recording device 2 stores moving image data (moving image data constituting the CM) corresponding to each CM number. The recording device 2 searches and extracts moving image data (CM data of A company's product) corresponding to “CM number: A001”, and reproduces the moving image data (CM of A company). As a result, the CM (designated advertisement) of company A is broadcast on the display screen of the television 1.

  Next, the recording device 2 constantly monitors whether or not the CM of company A has been completed. This can be detected by the presence / absence of CM end data. Upon detecting the end of the CM, the recording device 2 continues to play the program after the CM. The program after the CM can be detected by the above-mentioned CM switching data. In this embodiment, the CM is replaced when the program is played back. However, the CM may be replaced immediately after the program is recorded (before playback). In the present embodiment, this <recording / playback process> plays a role as a broadcast process.

<Point grant processing>
Next, the recording apparatus 2 performs a process for giving points to Mita.
The recording apparatus 2 searches the company CM file (FIG. 4) and specifies that the point of company A is “10”. Then, this point “10” is added to the acquired points of the customer data (FIG. 3). As a result, Mita's earned points are “210”. If points are given to a person who has viewed a CM in this way, everyone will take the initiative to view the CM and the CM effect will increase.
Note that the recording device 2 may perform a browsing confirmation process for confirming whether Mr. Mita has watched the CM before giving points. For example, the storage device of the recording device 2 stores a confirmation message such as “Did you see the CM that was just aired?” And displays (outputs) this on the display screen of the television 1 (FIG. 5). On the other hand, this <point grant processing> may be performed only when Mita selects “Yes” and information to that effect is input.
Further, here, 10 points are given every time the designated CM is viewed, but the number of times of browsing is not limited to 1 time, and for example, 10 points may be given when viewed 5 times. In this embodiment, the points included in the company CM file play a role as a privilege, and this <point grant process> plays a role as a privilege grant process.

<Point change processing>
Next, the recording device 2 performs processing for changing points.
First, the point change process will be described. For example, suppose company B sponsors various programs and broadcasts commercials many times. However, no matter how many CMs are broadcasted as described above, the CMs of Company B are all replaced by CMs of Company A by the recording device 2, and eventually the customer (Mita in the above case) cannot view them. However, there is no point in broadcasting the CM, and the employee of company B wants to change the customer's designated CM to company B.
This point change process is for B company to increase the granted points in such a case and to switch the designated CM of the customer including Mita from A company to B company. Hereinafter, this process will be described.

  The employee of company B thought that the point for viewing the CM was set to “20” and that the viewer would browse the CM widely. Therefore, this employee created point change data (FIG. 6) “company name: B company, CM number: B001, point: 20” on a company computer (not shown) and transmitted it to the server 3. The server 3 that has received the point change data stores it in the storage device and transfers the point change data to the recording device 2. The recording device 2 that has received the point change data stores it in the storage device and searches the company CM file (FIG. 4) using “company name: Company B” included in the point change data as a search key. The point is updated from “10” to “20”. As a result, the company CM file becomes as shown in FIG.

<Broadcast CM change processing>
Next, the recording device 2 searches the item “point” in the company CM file (FIG. 7), and searches for the CM with the highest point (advertisement having a more advantageous benefit for the viewer). As a result, company B (counter advertisement) is extracted, and it is specified that the point of company B is the highest.
Next, the recording device 2 performs a process for updating customer data (FIG. 3). The recording device 2 excludes “Company A” (designated advertisement) from the broadcast data item (broadcast contents) of customer data (performs designated advertisement exclusion processing), includes “Company B” (counter advertisement) in the broadcast CM, The broadcast CM is updated (FIG. 8). Then, when the recording apparatus 2 subsequently reproduces the program, all the CMs of the program are replaced with CMs of the B company. Note that recording and playback are as described in the above <Recording / playback processing>. Further, in the present embodiment, this <broadcast CM change process> plays a role as a counter advertisement extraction process and a broadcast content update process, and a CM of company B plays a role as a counter advertisement.
In this way, Company B can surely and more customers see the CM, and as a result, it is possible to take away customers from Company A and other companies.

  A second embodiment of the present invention will be described. In the first embodiment described above, a CM with a higher point is broadcast regardless of the intention of the viewer (Mita). That is, when the point of Company B becomes higher than the point of Company A, the CM of Company A is automatically switched to the CM of Company B. In the present embodiment, the CM of company A and the CM of company B are simultaneously broadcast for a certain period, and finally the viewer selects which CM to select. In addition, since many processes similar to 1st embodiment are included in this embodiment, it abbreviate | omits about the same part.

First, hardware necessary for the present embodiment will be described. The hardware required in this embodiment is the same as that in the first embodiment, as shown in FIG.
Next, a processing procedure for realizing the present invention will be described. The processing procedure of the present invention is also the same as that of the first embodiment, in the order of <designated CM registration processing> → <recording / playback processing> → <point assignment processing> → <point change processing> → <broadcast CM change processing>. Do. Hereinafter, these processes will be described.

<Designated CM registration process>
This process is the same as in the first embodiment. That is, when Mr. Mita inputs predetermined data according to FIG. 2, customer data as shown in FIG. 3 is registered in the storage device of the recording device 2.

<Recording / playback processing>
This process is the same as in the first embodiment. That is, when the recording device 2 records a program and reproduces it, all the other company's CMs are replaced with CMs of company A. However, in the case of this embodiment, the group file (FIG. 9) shown in FIG. 9 is used instead of the company CM file (FIG. 5). The role of the group file is the same as that of the company CM file in that it consists of a plurality of records in which the company name, CM number, and points are associated with each other, and the role is also almost the same.
The difference from the company CM file is that the CMs of each company are grouped (Group 1, Group 2, Group 3), CM (Company A) specified by Mita belongs to Group 1, and the others belong to Group 3. ing. It is assumed that there is no information in group 2 at this time.
The group file is also associated with the number of times the CM is viewed, and the recording device 2 adds “1” to the number of times of viewing and counts the number of times of viewing each time the CM is broadcast. In the present embodiment, the number of browsing times included in the group file plays a role as popularity, and the point plays a role as a privilege.

<Point grant processing>
This process is the same as in the first embodiment. That is, since Mita is browsing the CM of Company A, every time this CM is viewed, Mita is awarded 10 points.

<Point change processing>
This process is the same as in the first embodiment. That is, the employee of company B creates the point change data shown in FIG. 6, which is transmitted to the recording device 2 via the server 3, and the point of the group file (point of company B) is updated to “20”. It is.

<Broadcast CM change processing>
This process is slightly different from the first embodiment. In the first embodiment, the CM of Company A was switched to the CM of Company B without Mr. Mita's consent. However, in this embodiment, Mr. Mita's CM is requested in advance and either of them is not CM. And the difference from the first embodiment in that both CMs of company B are broadcast. These will be described below.

First, the recording device 2 performs a process for obtaining consent from Mita for broadcasting the CM of Company B.
The storage device of the recording device 2 has a permission request (permission request data: data for displaying the contents of FIG. 10) “The customer is currently viewing the XX CM. The point is 10 points, but if you look at the XX CM, you can add another 20 points. Do you see the XX CM? " The recording device 2 substitutes the customer data broadcast CM “Company A” for the “XX” portion of this data, and substitutes the company name “B Company” of the point change data for the “XX” portion. Is displayed (output) on the display screen of the television 1. As a result, the contents as shown in FIG. 10 are displayed. In this embodiment, this process plays a role as a permission request process, and 20 points of company B plays a role as a privilege of counter-advertisement.

Next, the recording apparatus 2 performs a process for changing the broadcast CMs to the A company and the B company. Mr. Mita is a fan of Company A products and Company B products are not very likable, but he finds it attractive to add 20 points, and selects “Yes” in FIG. 10 with the TV remote control 11 (“Yes”) Enter the permission information). In response to this, the recording device 2 adds the company name “B company” of the point change data to the broadcast CM “Company A” of the customer data (FIG. 3) and updates it to the broadcast CM “Company A / B” (FIG. 3). 11).
At this time, the recording apparatus 2 moves the CM of group B in the group file from group 3 to group 2 (FIG. 12). This group 2 is similar to the challenger seat, and is a group to which a counter CM that challenges the CM of Company A belongs.

Next, the recording apparatus 2 performs a process for having Mr. Mita compare CMs of both the A company and the B company. Hereinafter, the processing will be described.
The storage device of the recording device 2 stores a comparative study period, and here, “comparison study period: 10 days” (not shown) is stored.
When the recording device 2 plays the recorded program, all the recorded CMs are replaced with CMs of Company A and Company B, and both Company A (designated advertisement) and Company B (counter advertisement) CMs are sent to Mita's TV 1. Broadcast for 10 days. The process related to broadcasting is the same as that in the first embodiment. As a result, a total of 30 points will be added to Mita (10 points for Company A and 20 points for Company B).

Ten days after adding Company B to the broadcast CM, the recording device 2 performs a process for Mita to select either Company A or Company B.
Switching judgment data “△△ (Customer ID: □□)” in the storage device of the recording device 2 The customer is currently viewing the XX / XX CM. From now on, the XX CM or XX CM The point is 10 points regardless of which one is selected.Which of the CMs of XX or XX? In the selection request data, the recording device 2 has the customer data name (Kazuo Mita) in “△△”, the customer data customer ID (9715) in “□□”, the company A in “XX”, and “×” Substitute Company B for “x” and complete the message. Then, the recording apparatus 2 displays (outputs) this message (request for switching determination) on the display screen of the television 1 after the comparison study period has elapsed (after 10 days have elapsed), and prompts Mita to select (FIG. 13). In the present embodiment, the point of Company B returns to “10” points after a certain period of time has elapsed, but 20 points may remain as it is.

At first, Mita wasn't very fond of Company B's products, but she began to feel attractive while watching Company B's CM. Therefore, Mr. Mita selected “Company B” on the screen (FIG. 13) (“Company B” was input as the switching instruction information). In response to this, the recording device 2 sets the “broadcast CM” of the customer data as “Company B” as shown in FIG. 14 (performs the designated advertisement exclusion process for excluding Company A). As a result, only the CM of Company B will be broadcast thereafter.
In this way, Company B can surely and more customers see the CM, and as a result, it is possible to take away customers from Company A and other companies. In addition, since the viewer receives the consent to switch the CM, it is possible to broadcast a CM in accordance with the viewer's intention.

  Next, the recording device 2 performs a group file update process. That is, since the broadcast CM is changed from company A to company B, the recording apparatus 2 sets company B as group 1 and company A as group 3 (FIG. 15). This completes the exchange between Company A and Company B. Then, when any company belonging to Group 3 increases the points again, the CM of that company and the CM of B company are broadcast and selected by the viewer.

Note that the recording device 2 periodically (for example, once every three months) sends each record of the group file to the company (the company that provides the CM) via the server 3, and the number of times of viewing (popularity) for each company. To be notified. As a result, each company can grasp the viewing status of the CM, and a company with a small number of browsing times can take countermeasures. It is assumed that the contact information (email address, etc.) of each company is stored in the server 3.
In addition, the recording device 2 transmits customer data acquisition points to the mail address of the customer (Mita). As a result, the customer can grasp his / her earned points, and can receive discounts such as point services by printing them and presenting them at various stores.

Although specific cases have been described in the above embodiment, the present invention is not limited to these specific cases. For example, the following cases may be used.
(1) Although the specific embodiment has been described in the above embodiment, the present invention is not limited to this. For example, the present invention is not limited to television commercials, and may be related to radio commercials or Internet television / radio commercials. In the case of a radio, “viewing” includes listening to the radio, and browsing includes listening to the radio. Further, the privilege is not limited to the point but may be an actual product.
(2) The content of the data is not limited to the data described in the embodiment. That is, any other data may be used as long as it can play the same role. In the above embodiment, customer data, company CM files, and group files are stored in the recording device 2, but these are stored in the server 3, and these data are stored in the recording device 2 via communication means (such as the Internet). May be transmitted.
(3) The hardware is not limited to that described in the embodiment. That is, any other hardware may be used as long as it can play the same role. For example, a similar process may be performed using a computer instead of the recording device.
(4) The contents and procedure of the process are not limited to those described in the embodiment. That is, any other processing content / procedure may be used as long as it can play the same role.
(5) It is assumed that data (data items) of data (data records, files) appearing in the above-described embodiment are stored in association with (associated with) each other in principle. The same applies to what is shown in the drawings.
(6) In the present invention, “broadcasting” includes the concept of “broadcasting”, and “broadcasting” includes the concept of “broadcasting”. Further, “advertisement” includes the concept of “advertisement”, and “advertisement” includes the concept of “advertisement”.

It is a figure which shows the outline of the hardware utilized by this invention. It is a figure showing the designated CM registration screen. It is a figure showing customer data. It is a figure showing a company CM file. It is a figure showing the confirmation screen. It is a figure showing point change data. It is a figure showing a company CM file. It is a figure showing customer data. It is a figure showing a group file. It is a figure showing CM addition confirmation screen. It is a figure showing customer data. It is a figure showing a group file. It is a figure showing CM selection screen. It is a figure showing customer data. It is a figure showing a group file.

Explanation of symbols

1 TV 2 Recording device 3 Server 4 Broadcasting station 5 Internet

Claims (6)

Means for storing the viewer specific information and the designated advertisement designated by the viewer in association with each other, means for storing the counter advertisement against the designated advertisement, comparative examination for comparing and examining the designated advertisement and the counter advertisement Means for storing a period, means for performing broadcast processing of both the designated advertisement and the counter advertisement during the comparative examination period, and a switching judgment for prompting a judgment as to whether or not to switch between the designated advertisement and the counter advertisement after the comparative examination period A computer for advertisement management, comprising means for performing a designated advertisement exclusion process for excluding the designated advertisement from the broadcast contents when switching instruction information for outputting a request and instructing switching is input. A means for associating and storing the designated advertisement and a privilege for browsing the advertisement; a means for storing the counter advertisement and a privilege for browsing the advertisement in association; The computer for advertisement management according to claim 1, which is performed when the associated privilege is updated. In order to compare and examine the computer, means for storing the viewer specific information and the designated advertisement designated by the viewer in association with each other, means for storing the counter advertisement against the designated advertisement, and comparing the designated advertisement with the counter advertisement Means for storing the comparative examination period, means for broadcasting both the designated advertisement and the counter advertisement during the comparative examination period, and determining whether or not to switch between the designated advertisement and the counter advertisement after the comparison examination period. For advertisement management characterized by functioning as a means for performing a designated advertisement exclusion process for excluding the designated advertisement from the broadcast contents when switching instruction information for instructing switching is output by outputting a switch judgment request for prompting Computer program. The computer is caused to function as a means for storing the designated advertisement in association with a privilege when browsing the advertisement, and as a means for storing the counter advertisement in association with a privilege when browsing the advertisement, The computer program for advertisement management according to claim 3, wherein the broadcast process is performed when a privilege associated with the counter advertisement is updated. The computer stores the viewer specific information and the designated advertisement designated by the viewer in association with each other, stores the counter advertisement against the designated advertisement, and compares the designated advertisement with the counter advertisement for comparison. A switching determination request that stores a review period, broadcasts both the designated advertisement and the counter advertisement during the comparative review period, and prompts a determination as to whether or not to switch between the designated advertisement and the counter advertisement after the comparative review period The advertisement management method is characterized by performing a designated advertisement exclusion process for excluding the designated advertisement from the broadcast contents when switching instruction information for instructing switching is input. The computer stores the designated advertisement and a privilege when the advertisement is browsed in association with each other, and stores the counter advertisement and the privilege when the advertisement is browsed in association with each other. 6. The advertisement management method according to claim 5, wherein the advertisement management method is performed when a privilege associated with the advertisement is updated.

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