JP4502249B2 - How to provide point service - Google Patents

Description

The present invention relates to a method for providing a point service that is given in accordance with an amount of money when shopping.

  When shopping, a point service is widely used in which a point corresponding to the amount of money is added and a predetermined service is received when the point reaches a certain level. In the past, services were provided that distributed stamps according to the purchase amount. However, it is very convenient to add service points to one card.

  The points stored on the card can be withdrawn as needed to receive service, and there is no troublesome use of the conventional stamp, and no mistakes occur. Further, since it is a single card, it can be stored easily.

  Generally, 1 point is given according to the purchase amount of 100 yen, and service points are added by using the same point card for each purchase. There are various types of services, such as when a gift certificate is given when a predetermined number of points is reached, or when a product is purchased by deducting an amount corresponding to the number of points stored in the card. Also, today, each company strives to provide services by issuing cards with various functions. For example, “Point service system linked with cash-out function” according to Japanese Patent Application Laid-Open No. 2003-58955 is one of them.

This “point service system linked with cash-out function” is a point service system that uses an IC card type cash card. The IC card type cash card has (1) electronic money function, (2) cash Out function, (3) Point function, and (4) Portable recording medium read / write function are installed. Customers can cash out electronic money data using IC card type cash card When the customer inputs the cash-out amount desired by the customer from the store terminal, the cash-out amount is transmitted to the IC card type cash card, and additional points are calculated by the point function based on the input amount, and the IC card It is configured to be recorded in the memory of the type cash card.

As described above, the IC card has an electronic money function, a cashout function, a point function, and a portable recording medium read / write function, so that it is very convenient for customers. However, the IC card has no action to encourage customers to purchase, and it is impossible to improve the sales most required by each store.
“Point service system linked with cash-out function” according to Japanese Patent Application Laid-Open No. 2003-58955

As described above, the conventional point card emphasizes the convenience of the customer, and cannot improve the sales of the product. The problem to be solved by the present invention is this problem, and provides a point service providing method capable of promoting customer's willingness to purchase and improving sales.

The point service providing method according to the present invention is a service form in which points can be given according to the purchase amount of the customer and added, and the service is received using the points accumulated when necessary. I can do it. This point is the same as the conventional point service, but the present invention provides a special service by determining a period required to achieve a predetermined number of points and achieving it in a short period of time.

  Conventionally, the achievement period of the predetermined number of points is not limited, but in the present invention, the service received by reaching the predetermined number of points in a short period of time is increased. And it can also be achieved in a shorter period by setting the achievement period to a plurality of stages, and it is configured as a system that stimulates purchase motivation.

  By the way, it is displayed on the point card so that it can be seen that the predetermined number of points is reached in how many days. Instead of a point card, the receipt can be displayed so that it can be seen in a certain number of days that the predetermined number of points has been reached. For example, a display such as “1000 yen service if 500 points are achieved by the month and day”.

  The point card according to the present invention not only records the total points given according to the purchase price, but can also display the achievement target date of the specified number of points. That is, it is displayed that the special service more than usual can be received by achieving the specified number of points by the above date. In this way, the customer's willingness to purchase can be promoted and the sales of the store can be improved.

  By displaying the target date of the specified number of points on the above point card surface, you can see it at the time of shopping, and by displaying it on the receipt as needed, the next purchase amount will naturally increase. Only sales can be improved. It will have a great effect on the consumer's willingness to purchase today and, in turn, the economic recovery.

  FIG. 1 shows an example of a sales receipt 1. The sales receipt 1 is a kind of receipt, and displays the name of the purchased product, the amount of the product, the total amount, the deposit amount, and the change. The number of points up to the previous time, the number of points according to the current shopping, and the total number of points are also displayed.

By the way, the receipt 1 will be specifically described. The shopping date and time is 12:34 on Tuesday, July 29, 2003. And as for the shopping items at this time, “Asahi Super Dry” is 3980 yen, “Kirin Ichiban Shibori” is purchased 3 points for 11940 yen, “Mild Seven Super Light” is 270 yen, total 16190 yen, Is 796 yen. Therefore, the amount including tax is 16986 yen.
Therefore, the customer pays cash with 16000 yen, a 500 yen gift certificate, and 500 yen electronic money, and the change is 14 yen.

  By the way, since 485 points have been accumulated so far, 162 points are added to the current purchase amount of 16190 yen. Breakdown of this point is that 270 yen for the above “Mild Seven Super Light” does not have any points, but 3 points are added for the purchase of “Asahi Super Dry” 3980 yen. It becomes. Therefore, although the total point is 647, since 500 points are accumulated as electronic money, the final number of points is 147.

On the other hand, as for the status of stored electronic money, there is 1234 yen accumulated up to the previous time, and 600 yen for 500 points is added to this, but since 500 yen is used as electronic money, the final electronic money is 1334 Yen.
In the present invention, the point achievement target date is displayed at the lower end of the receipt 1.
(1) 800 yen for achieving 500 points on October 7
(2) 600 yen for achieving 500 points on October 14th

  If 500 points are achieved regardless of the period, 500 yen is serviced and stored as electronic money. However, if you reach 500 points in a short period of time, you can receive a service of 600 yen. In the present invention, by displaying this point on the receipt 1, it is possible to notify the customer of this period and to actively encourage purchase intention.

FIG. 2 shows the point card 2. On the surface of this point card 2, the final point number 147 is displayed as with the receipt 1,
(1) 800 yen for achieving 500 points on October 7
(2) On October 14, 600 yen is displayed with 500 points. Although the receipt 1 is disposed, since the point card 2 is always carried around, the target date of the achievement points is always revealed, and the purchase is promoted.

receipt Point Card

Claims (2)

A point service is provided according to the amount of shopping performed by the shopper, and the point service is provided in a way that provides a service converted to a certain amount of points. subjected to when it reaches the number of points specified by performing in order to increase the service intended to provide a service in terms of amount than the amount when it reaches the specified number of points in the normal validity period, point card Displays multiple target dates to achieve the specified number of points, displays the amount of money given as a service for each target date, and drives the willingness to purchase in a short period of time by displaying the amount closer to the target date as a larger amount A point service providing method characterized by the above. A point service is provided according to the amount of shopping performed by the shopper, and the point service is provided in a way that provides a service converted to a certain amount of points. to increase the service to receive when it reaches the number of points specified by performing the service in terms of amount than the amount when it reaches the specified number of points in the normal validity period is provided a, the receipt Displays multiple target dates to achieve the specified number of points, displays the amount of money given as a service for each target date, and drives the willingness to purchase in a short period of time by displaying the amount closer to the target date as a larger amount A point service providing method characterized by the above.

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