JP4511209B2 - Product display shelf light emission system and light emission simulation system - Google Patents

Description

  The present invention relates to a system for emitting light of a merchandise display shelf on which merchandise is displayed, and a light emission simulation system.

  Currently, there are a wide variety of products in the world, and competition in the market is intensifying year by year. Under such circumstances, it is important to visually appeal not only the goodness and characteristics of each product but also the image of the store or brand via the product.

  One of these methods is called VMD (Visual Appeal Sales). VMD is a technique that combines MD (commercialization policy) and VP (visual presentation; visual appeal). Product production and purchase plans, sales plans and storefront effects are distributed to each business category and store. It is a technique that links appropriately and leads to purchasing. In order to promote the sales of products, it is important to use these techniques, skillfully incorporate visual elements as added value at the sales floor, and present the products so that they appear attractive to customers. This makes it possible to gain customer empathy and excitement and stimulate purchase intent.

  In the production method of the sales floor including VMD, it is an important factor to enhance the product image. The popularity of brand-name products remains strong even in the ongoing recession. Establishing a brand image of your own products can provide significant benefits such as securing fixed customers, increasing profit margins, and improving product reliability. Therefore, instilling the brand image into customers and establishing the brand image of its own products is extremely effective in terms of sales strategy.

  As described above, sales floors and display methods for displaying products play an important role as means for encouraging customers to purchase and establishing a brand image.

As a method for displaying products, a technique for displaying an advertisement message or blinking a light emitting diode in a showcase in which products are displayed has been disclosed (Patent Document 1). The document states that by sequentially flashing the light emitting diodes, the customer's eyes are drawn, and an advertisement display lamp is installed on the front of the shelf, so that a product message can be conveyed and used for sales promotion.
JP2002-78579

  However, for example, in a store such as a supermarket or a convenience store where products are sold, various products are displayed on the product display stand. It is unlikely that they will be able to see the advertisement display of each other, and it is not possible to promote sales enough.

  Conventionally, in order to improve the appearance of a product, a method of displaying the product on a product display stand provided with a light source is often used. By displaying the product on a shelf equipped with such a light emitting source, it is expected that the product can be conspicuous and an effect of appealing the product to the customer can be obtained. However, the shelf itself with the light source is not new, and it cannot be sufficiently differentiated from the products of other companies.

  By the way, for example, in cosmetics departments and duty-free shops, companies take a method of decorating the department with lighting of unique image colors and appealing the brand image to consumers. In such a sales floor, products of one company may be arranged side by side on a plurality of product display stands. In such a case, the company can take a method of attracting customers to its own product sales floor and strategically appealing one of the products from its plurality of products to the customer. In addition, it is possible for a store owner to adopt such a strategy at a store.

  However, conventionally, for example, as described in Patent Document 1, there is a technique of blinking a light emitting diode of a certain showcase, but a method of systematically controlling the light emission state of a plurality of product display shelves, A method for strategically appealing to customers a product display shelf in which a specific product is displayed from among product display shelves has not been studied.

  The present invention has been made in view of the above circumstances, and an object thereof is to enhance the appeal effect to customers by controlling the light emission state of a merchandise display shelf on which merchandise is displayed.

According to the present invention, the plurality of merchandise display shelves, the plurality of light emitting sources respectively provided on the plurality of merchandise display shelves, the merchandise displayed on the merchandise display shelves, and the merchandise display shelves are stored in association with each other. and first storage unit, with reference to the first storage unit, seen including a control unit for changing the light emission state of the light emitting source provided on the commodity display shelf desired products on display, the first memory The unit further stores associations between a plurality of products of the same manufacturer, and the control unit displays a plurality of products stored in association with each other in the first storage unit among the plurality of product display shelves. There is provided a merchandise display shelf light emitting system characterized in that light emission states of a plurality of light emitting sources respectively provided on the plurality of merchandise display shelves are changed in conjunction with each other .

  By adopting such a configuration, it is possible to make a desired product stand out from a plurality of types of products displayed on a plurality of product display shelves, and to enhance the appeal to customers. Thereby, sales promotion of goods can be aimed at. It is also possible to systematically control the light emission of a plurality of product display shelves in accordance with the products displayed on them. As a result, companies can establish a brand image at the sales floor where product display shelves are arranged, for example, by systematically illuminating a plurality of product display shelves on which their products are displayed with their own image color. .

The product display shelf light emitting system of the present invention can further include a reception unit that receives selection of a product desired to be purchased from a customer, and the control unit is provided on a product display shelf on which the product received by the reception unit is displayed. The light emission state of the light emission source is different from the light emission states respectively provided on the plurality of product display shelves on which the plurality of products stored in association with each other in the first storage unit are displayed. Such control can be performed.

This makes it easy for customers to find a product when they have a product they want, but when they don't know where the product is displayed, they can stand out on the product display shelf where the product is displayed. be able to.

The product display shelf light emitting system of the present invention may further include a display for displaying advertisements of products displayed on the product display shelf, and the control unit is provided on the product display shelf on which the products displayed on the display are displayed. The light emission state of the provided light source can be changed.

The product display light emitting system may further include a storage unit that stores an advertisement to be displayed on the display and identification information of the advertisement in association with each other, and the control unit may determine which product advertisement is displayed on the display based on the identification information. Whether it is displayed can be detected.

As a result, the product display shelf on which the product for which the advertisement is displayed on the display is displayed can stand out, and the customer who is interested in the product by looking at the display advertisement can easily find the product. . As a result, sales of products can be promoted.

The product display shelf light emitting system of the present invention can further include a product information acquisition unit that acquires information about a product that is desired to be sold, and the control unit is a product display shelf on which the product acquired by the product information acquisition unit is displayed. The light emission state of the light source provided in can be changed.

As a result, the product display shelf on which the product whose sales are desired to be enhanced can be made conspicuous, and the sales promotion of the product can be promoted strategically.

  The product display shelf light emitting system of the present invention is a customer who stays in a sales floor where a product and a second storage unit that stores the product and the attributes of customers to whom the product is sold, and a product display shelf are arranged. A control unit that detects an attribute of the customer, and the control unit refers to the second storage unit to detect a product for sale of the customer based on the customer attribute detected by the detection unit And the light emission state of the light emission source provided in the merchandise display shelf where the said merchandise was displayed can be changed.

  As a result, the product display shelf on which products that are highly likely to be of interest to customers can be highlighted, so that sales of products can be promoted more effectively.

  In the merchandise display shelf light emitting system of the present invention, the merchandise display shelf includes a back surface in which light emission sources are arranged in a row and a front surface provided on the opposite side of the back surface, and light emitted from the light emission source is guided to the inside. It can be configured to emit from the front surface.

  A product name or the like can be written on the front surface of the product display shelf. In this way, by arranging the light emission source on the back surface of the merchandise display shelf so as to emit light from the front surface, clear and clean light can be projected on the front surface. Thereby, the front surface can be emphasized as a line. For example, when the product name is written on the front surface, the product name can be displayed beautifully. Thereby, the appeal effect of the goods etc. to the customer by the eye catch method can be enhanced.

  Further, by installing the light emitting source on the back of the product display shelf, it is not necessary to separately secure a space for installing the light emitting source. For this reason, space saving can be realized. As a result, it is possible to promote the sales of products at retail stores where the sales space is limited without reducing the effect of appealing the product name to customers.

  By performing the light emission control as described above using the product display shelf having such a configuration, the appeal effect of the product or the like can be further enhanced. In addition, even when a plurality of product display shelves are systematically linked, the brand image can be enhanced because the light emission is clear and clean.

  In the product display shelf light emitting system of the present invention, the light emitting source can be a light source having a directivity angle of 60 degrees or less.

  In the commodity display shelf light emitting system of the present invention, the light emitting source may be a light emitting diode. By using a light-emitting diode as a light-emitting source, it is possible to extend the service life compared to fluorescent lamps, etc., making it possible to realize maintenance-free light-emitting sources, and an alternative product display shelf used during maintenance. Costs for preparation and maintenance work can be reduced. In addition, since the light emitting diode generates less heat than a fluorescent lamp or the like, it is possible to suppress an increase in the temperature of the merchandise display shelf. As a result, it is possible to suppress the deterioration of the product and the deterioration of the product display shelf itself due to the heat of the product display shelf.

  In the product display shelf light emitting system of the present invention, the light emitting diode may be white.

  In the product display shelf light emitting system of the present invention, the product display shelf can be constituted by a light confinement member made of a transparent resin.

  In the product display shelf light emitting system of the present invention, the product display shelf can be made of acrylic resin.

  In the product display shelf light emitting system of the present invention, a translucent member can be provided on the front surface of the product display shelf.

  In the commodity display shelf light emitting system of the present invention, the translucent member can be a mat-like member.

  In the product display shelf light emitting system of the present invention, a coloring member can be provided on the front surface of the product display shelf.

  By providing such a colored member on the front surface, the front surface can be emphasized as a line with a desired color, and the sales floor can be beautifully decorated.

  In the product display shelf light emitting system of the present invention, a light reflecting material can be provided on the side surface of the product display shelf.

  In the merchandise display shelf light emitting system of the present invention, the merchandise display shelf may be provided on a merchandise display stand including a base and a back plate standing on the base, and the back may be attached to the back plate. .

According to the present invention, a light emission simulation system for simulating a light emission state of a product display stand when a product display stand including a light emitting product display shelf is placed on the sales floor, the background of the sales floor where the product display stand is placed An image storage unit that stores an image, a storage unit that stores information about the product display stand, and an image creation unit that creates a simulation image by superimposing the image of the product display stand on the background image based on the information about the product display stand A display unit that displays a simulation image, an adjustment unit that adjusts the light emission state of the product display stand in the simulation image,
A light emission simulation system is provided.

  With such a light emission simulation system, it is possible to simulate the production effect of the sales floor by the light emission of the product display stand in advance before actually placing the product display stand. Light emission control can be considered. Thereby, the cost required for the product display stand arrangement can be reduced.

  The light emission simulation system of the present invention can further include a storage unit that stores a relationship between the light emission state of the product display stand in the simulation image and information on the light emission state of the actual product display stand, and the display unit A simulation image can be displayed together with information on the light emission state of the product display stand.

  As a result, when an appropriate light emission state is grasped using the light emission simulation system, it is possible to grasp what kind of output the light can actually emit to produce the same effect as in the simulation, and the simulation result is actually Can be appropriately reflected in the sales floor.

  ADVANTAGE OF THE INVENTION According to this invention, the appeal effect to a customer can be heightened by controlling the light emission state of the merchandise display shelf where the merchandise was displayed.

  Embodiments of the present invention will be described below with reference to the drawings.

  The merchandise display light emitting system of the present invention can be applied to various places. In the following embodiments, an example in which cigarettes are used as display merchandise will be described.

(First embodiment)
FIG. 1 is a block diagram showing a configuration of a merchandise display shelf light emitting system 10 according to the present embodiment.
The merchandise display shelf light emitting system 10 includes a first light emitting unit 24, a second light emitting unit 26, a third light emitting unit 28, a light emission management device 12 that controls the light emission state of these light emitting units, and a display 40. And an operation unit 42. In the present embodiment, the first light emitting unit 24, the second light emitting unit 26, and the third light emitting unit 28 are provided on the product display stand A, the product display stand B, and the product display stand C, respectively. For example, the merchandise display stand A includes a plurality of merchandise display shelves a, b, and c, and each of the merchandise display shelves a to c has a first light emitting source 21, a second light emitting source 22, and a third light emitting shelf, respectively. The light emission source 23 is provided.

  FIG. 2 is a schematic diagram showing a sales floor where the commodity display light emitting system 10 is installed. Here, product display stands A to C are installed, and a display 40 and an operation unit 42 are installed between the product display stand A and the product display stand B. The merchandise display stands A to C include merchandise display shelves a to c, respectively.

  The display 40 displays, for example, advertisements for products sold on the sales floor. The display 40 is, for example, an LED, a CRT monitor, a liquid crystal display, or the like.

  The operation unit 42 is used by a customer who came to the sales floor to search for a product. The operation unit 42 is, for example, an operation button, a switch, a lever, a keyboard, a touch panel, a mouse, or the like.

FIG. 3 is a block diagram showing the configuration of the light emission management device 12 in detail.
The light emission management device 12 includes a mode selection receiving unit 50, a light emission control unit 52, a product information acquisition unit 54, a display advertisement control unit 56, and a product selection reception unit 58.

  Each component of the light emission management device 12 is centered on an arbitrary computer CPU, memory, a program for realizing the components shown in the figure loaded in the memory, a storage unit such as a hard disk for storing the program, and a network connection interface. It is realized by any combination of hardware and software. It will be understood by those skilled in the art that there are various modifications to the implementation method and apparatus. Each drawing described below shows a functional unit block, not a hardware unit configuration.

  In the present embodiment, the light emission management device 12 controls the light emission states of the first light emitting unit 24, the second light emitting unit 26, and the third light emitting unit 28 in a plurality of modes. Here, the plurality of modes include, for example, a mode for guiding a customer to a sales-enhanced product (mode 1), a mode for guiding a customer to a product for which an advertisement is displayed on the display 40 (mode 2), and a product that the customer is looking for. This is a mode (mode 3) leading to The mode selection receiving unit 50 receives a mode selection from the user of the light emission management device 12 in which mode the light emission state of these light emitting units is controlled. Here, the user is an employee of a company or store where the product display light emitting system 10 is installed.

  The light emission control unit 52 controls the light emission states of the light emission sources included in the first light emitting unit 24 to the third light emitting unit 28 according to the mode received by the mode selection receiving unit 50. The light emission control unit 52 controls the light emission state of the light emission source according to each mode so that a desired product display shelf catches the eye of the customer. For example, to turn on the light source of the desired product display shelf, blink the light source, or blink differently from other light sources. Or the amount of light can be increased.

  The merchandise information acquisition unit 54 acquires information related to a product whose sales are to be strengthened. Information about the product whose sales are to be strengthened can be input by the user of the light emission management device 12 or can be transmitted from the outside via a network (not shown).

  The display advertisement control unit 56 controls advertisements for products displayed on the display 40. The merchandise selection accepting unit 58 accepts selection of merchandise that is searched by the customer using the operation unit 42 (see FIG. 1).

  The display information storage unit 60 stores a plurality of product display shelves and the products displayed on the product display shelves in association with each other. FIG. 4 is a diagram illustrating a data structure of the display information storage unit 60. The display information storage unit 60 includes a table / shelf column and a product column. Here, for example, the merchandise display stand A has merchandise display shelves a, b, and c, and the cigarette 1, the cigarette 2, and the cigarette 3 are respectively displayed. Similarly, the merchandise display stand B has merchandise display shelves a, b, and c, and the cigarette 4, the cigarette 5, and the cigarette 6 are respectively displayed.

Next, modes in the present embodiment will be described.
Mode 1: Guide customers to sales-enhanced products In this mode, the light-emission control unit 52 controls the light-emission state of the light-emitting source so as to increase the appeal effect on the products that the product information acquisition unit 54 wants to enhance sales. . The light emission control unit 52 refers to the display information storage unit 60 and the first light emitting unit 24 and the second light emitting unit 26 so that the light emission state of the light source in the product display shelf on which the product is displayed changes. And the third light emitting unit 28 are controlled.

  As a result, the company and the store can make the customer look at the product for which sales are desired to be strengthened, and the sales of the product can be promoted.

Mode 2: guides the customer to the product for which the advertisement is displayed on the display 40. In this mode, the light emission control unit 52 causes the light emission state of the light source to increase the appeal effect for the product for which the advertisement is displayed on the display 40. To control. The display advertisement control unit 56 transmits to the light emission control unit 52 information related to the product for which the advertisement is displayed on the display 40. The light emission control unit 52 refers to the display information storage unit 60 and the first light emitting unit 24 and the second light emitting unit 26 so that the light emission state of the light source in the product display shelf on which the product is displayed changes. And the third light emitting unit 28 are controlled. Accordingly, the customer can look at the product display shelf on which the product for which the advertisement is displayed on the display 40 is displayed, and a customer who is interested in the product by looking at the display 40 can view the product. You can easily find a display place.

  2. Description of the Related Art Conventionally, a method of displaying an advertisement of a product on a display such as a monitor at a product sales floor has been performed. In such a case, the product is arranged in the vicinity of the display so that the product is immediately noticeable to customers who are interested in the product by looking at the advertisement. Even if an advertisement is displayed on the display, if the product is displayed at a location away from the display, the customer cannot find the product and may not be able to fully enjoy the effect of the advertisement. Therefore, even if it is desired to display advertisements for various products on the display, it is only meaningful to display advertisements for products that can be placed near the display. According to the present embodiment, since the light emission state of the product display shelf on which the product for which the advertisement is displayed on the display 40 is displayed changes, even if the product is displayed at a location away from the display 40, the customer Since products can be easily found, advertisements can be displayed on the display 40 for various products. Thereby, sales promotion of goods can be aimed at.

Mode 3: Guide to the product selected by the customer by searching, etc. In this mode, the light emission control unit 52 changes the light emission state of the light source so that the appeal effect to the product selected by the customer received by the product selection receiving unit 58 is enhanced. Control. The light emission control unit 52 refers to the display information storage unit 60 and controls the light emission source so that the light emission state of the light emission source in the product display shelf on which the product received by the product selection receiving unit 58 is displayed changes. As a result, when the customer searches for the product that the customer is looking for from the operation unit 42, the product display shelf on which the product is displayed becomes more conspicuous than the other product display shelves, so that the customer can easily display the target product. Can be found in.

  The light emission control unit 52 controls the light emission state of the light source in the mode accepted by the mode selection accepting unit 50. For example, the light emission state of the light source is normally controlled in the mode 1 or mode 2, for example. When a product search is performed from the operation unit 42, the mode can be switched to mode 3 to change the light emission state of the light emission source of the product display shelf on which the product selected by the customer is displayed.

  In addition, when the customer searches for a product from the operation unit 42 while performing the control in the mode 1 or the mode 2, the light emission control unit 52 makes the light emission state of the light emission source different from the other modes in the mode 3. Thus, control in a plurality of modes can be performed in parallel.

  As described above, according to the product display light emitting system 10 in the present embodiment, the seller can strategically appeal the product to the customer at the sales floor where various products are displayed, thereby promoting sales. Can do. In addition, since the light emission control is performed by associating the product displayed on the product display shelf with the product display shelf, it is possible to increase the appeal effect to the desired product without changing the display place of the product, and the product on the sales floor Labor for display can be reduced. In particular, in a dynamic sales environment such as a mass retailer that handles a large number of products, by appealing products using such changes in the light emission state, etc., it is possible to increase the appeal to customers and improve customer convenience. Can be increased.

(Second embodiment)
In the present embodiment, the light emission management device 12 detects an attribute such as sex or age of a customer who is staying at a sales floor where a product display shelf is arranged, and a product whose sales target is the customer of that attribute is displayed. The light emission state of the displayed product display shelf is changed. As a result, it is possible to selectively appeal products that customers are likely to be interested in, and it can be expected to promote sales of the products.

  FIG. 5 is a block diagram showing a configuration of the light emission management device 12 in the present embodiment. Also in the present embodiment, the merchandise display shelf light emitting system 10 has the same configuration as described with reference to FIG. 1 in the first embodiment.

  In the present embodiment, the light emission management device 12 further includes an attribute information storage unit 62 and a visitor detection unit 64 in addition to the configuration shown in FIG. 2 in the first embodiment.

  The attribute information storage unit 62 stores the product and the attribute of the customer to whom the product is sold in association with each other. FIG. 6 is a diagram illustrating a data structure of the attribute information storage unit 62. The attribute information storage unit 62 includes a product column and a sales subject attribute column. Here, the first character in the sales subject attribute column indicates gender, M indicates male, and F indicates female. The last letter indicates the age group, M indicates middle age, Y indicates the youth, and A indicates the whole. For example, the sales target attribute of “cigarette 1” is “MM”, which is male / middle-aged. The attribute of the sales target of “cigarette 2” is “MY”, which is male / young. The attribute of the sales target of “cigarette 4” is “FA”, which is female / whole.

  The visitor detection part 64 detects the attribute of the customer who is staying at the sales floor where the product display stands A to C are arranged. The visitor detection unit 64 includes means for photographing the appearance of the customer, such as a camera, and can determine the sex, age, etc. of the customer by image processing. Such a photographing means can be provided at the entrance of the sales floor, and can photograph the appearance of the customer who has come to the sales floor.

  As another example, if the customer owns an IC card or the like in which sex or age is described, the visitor detection unit 64 can include means for reading customer information from such an IC card. . Thereby, attributes, such as a customer's sex and age, can be detected.

  Furthermore, as another example, a store clerk at the sales floor may manually input the gender, age, etc. of the customer who came to the sales floor.

  In any example, when there are a large number of customers, an attribute including more customers can be given priority.

  Based on the visitor attribute detected by the visitor detection unit 64, the light emission control unit 52 refers to the attribute information storage unit 62 and detects a product for which a customer with that attribute is a sales target. In addition, the light emission control unit 52 refers to the display information storage unit 60 and changes the light emission state of the light emission source of the product display stand on which the detected product is displayed. Thereby, according to the attribute of the customer who is staying at the sales floor, the appeal effect of the product that the customer is likely to purchase can be enhanced, and the sale of the product can be promoted.

(Third embodiment)
In the present embodiment, the light emission management device 12 interlocks and changes the light emission states of a desired plurality of product display shelves among the plurality of product display shelves included in the product display stand arranged on the sales floor.

  Also in the present embodiment, the commodity display light emitting system 10 has the same configuration as that described with reference to FIG. 1 in the first embodiment. Moreover, the light emission management apparatus 12 has the same configuration as that described with reference to FIG. 5 in the second embodiment.

  FIG. 7 is a diagram showing a data structure of the display information storage unit 60 in the present embodiment. Here, the display information storage unit 60 stores, in addition to the association between the product display shelf and the product, information related to the product display shelf that is changed in conjunction with the product display shelf. Here, an example is shown in which the manufacturer is stored as the relation of the product. For example, tobacco 1 to tobacco 6 are related in that the manufacturer is the same company J.

  In the present embodiment, the light emission management device 12 links the light emission states of a plurality of product display shelves on which products associated with each other are displayed in addition to the modes 1 to 3 described in the first embodiment. The interlocking mode (mode 4) to be changed is included.

  In the case where the interlock mode is received by the mode selection receiving unit 50, the light emission control unit 52 interlocks the light emission states of the plurality of light emission sources provided on the plurality of product display shelves on which the products associated with each other are displayed. Change. In this way, for example, product display shelves on which products manufactured by Company J are displayed can be lit and flashed all at once, or can be lit and flashed regularly. As a result, the brand image of the company can be penetrated, and the product can be appealed to the customer based on the brand image.

  In the present embodiment, the visitor detection unit 64 may be a sensor that detects whether or not a customer is staying at a sales floor. When the visitor detection unit 64 detects that a customer has come to the sales floor, the light emission control unit 52 can change the light emission state by interlocking a plurality of light emission sources as described above.

  In addition, although the association between the products has been described with reference to FIG. 7, the display information storage unit 60 can also store the association between the product display shelves. The same effect can be obtained also by this.

  Moreover, although the example which linked | related between goods by the manufacturer was shown in the above example, it can also be linked | related by other methods, such as performing a correlation for every kind of goods.

(Fourth embodiment)
In the present embodiment, a product display light emitting system 10 installed in a static sales floor environment such as a duty-free shop at an international airport will be described. In such sales floors, the effects of colors stand out more than other sales floors, so the effect of appealing products to customers by the eye catch method and the effect of contributing to the establishment of a brand image are particularly prominent. Can do. In such a sales floor, by unifying a plurality of product display shelves with the same color, and further unifying a plurality of product display racks with the same color, one corner of the sales floor should be occupied with colors unique to the brand image Can do. This further enhances the effect of greatly contributing to appealing products to customers and establishing a brand image.

  Also in the present embodiment, the commodity display light emitting system 10 has the same components as those shown in FIG. 1 in the first embodiment. The light emission management device 12 is configured so that the first light emitting unit 24, the second light emitting unit 26, and the third light emitting unit 28 provided on each of the plurality of merchandise display stands A, B, and C emit light simultaneously. Control. Thus, by simultaneously controlling the light emission of a plurality of product display stands, it is possible to establish a product appeal and brand image for customers.

  In order to enhance such an effect, the commodity display shelf needs to have a structure with a high illumination effect by clearly raising the light emitted from the light emitting source. Hereinafter, the structure of the product display stand including the product display shelf having such a structure will be described.

  FIG. 8 is a side view of the commodity display stand in the present embodiment. The product display stand 200 is composed of a main body including a bottom base 180 and a back plate 182 erected on the rear end portion thereof, and a product display shelf 100 attached to the main body.

  The merchandise display shelf 100 includes a body 107, a front plate 110 provided on the front surface thereof, and a light source housing portion 103 provided on the rear side surface thereof.

  A light source housing 103 is provided on the rear side surface of the commodity display shelf 100 to be joined to the back plate 182. Inside the light source housing 103, a light emitting diode 150 and a base 152 integrated with the light emitting diode 150 are disposed on the fixture 105. The back plate 182 and the rear surface portion of the light source housing portion 103 are joined by screws or the like (not shown).

  FIG. 9 is a front view of the merchandise display stand 200. The product display stand 200 is provided with a side plate 184 so that the product placed on the product display stand 200 does not fall.

  Next, the detailed structure of the merchandise display shelf 100 of the merchandise display stand 200 will be described.

  FIG. 10 is a diagram schematically showing the configuration of the commodity display shelf 100 provided with the light emitting diodes 150. 10A is a side view of the merchandise display shelf 100, and FIG. 10B is a view (partially cutaway view) taken along the arrow A in FIG. 10A.

  The merchandise display shelf 100 includes a body 107, a front plate 110, a light source housing portion 103, a fixture 105, a light emitting diode 150, and a pedestal 152. Here, as the front plate 110, for example, the same transparent acrylic resin, glass, or other synthetic resin is used. Further, the front plate 110 prevents the displayed merchandise from falling to the front of the merchandise display shelf 100. A product name may be written on the front face 102 of the product display shelf 100.

  As shown in FIG. 10B, the light emitting diodes 150 are arranged in a row on the fixture 105 along the rear side surface of the commodity display shelf 100. As the light emitting diode, it is preferable to use a highly directional light emitting diode, particularly one having a directivity angle of 60 degrees or less. By using such a light source with a high azimuth, the light confinement effect inside the merchandise display shelf 100 becomes prominent, and the illumination effect in the present embodiment becomes more prominent. Further, by using a light emitting diode as the type of light source, in addition to an increase in the illumination effect, there are advantages such as space saving, a reduction in heat generation, and a corresponding increase in the degree of freedom of installation location. As the type of the light emitting diode, a narrow directivity type is more preferably used. Note that any color such as white or blue can be used for the light emitting diode. Among these, a white light emitting diode is particularly preferably used. The white light emitting diode has a larger amount of light than the multicolor light emitting diode, and the illumination effect can be further increased by using the white light emitting diode.

  In FIG. 10, the light emitted from the light emitting diode reaches the front surface portion 102 on which the product name and the like are written through the body 107. As a result, light hits characters such as product names written on the front face 102 and a unique lighting effect is obtained.

  In the present embodiment, since a light emitting diode is used as a light source, heat generation is less than that of a fluorescent lamp or the like conventionally used as a light source for a product display stand. For this reason, it becomes possible to install the light emitting diode 150 in the small space inside the light source accommodating part 103, and it can attain space saving as the whole product display stand.

The light-emitting diode 150 used in this embodiment has high directivity with a directivity angle of 60 ° or less. The light emission intensity I is
I (α) = I ₀ cos α
(Α is an angle with respect to the light straight traveling direction, and I ₀ represents the intensity when the angle is 0 °, that is, the intensity of straight light.)
It is expressed. here,
I = 1/2 × I ₀
Α that becomes is called “directional angle”.

Since the refractive index of acrylic resin is 1.5 and the refractive index of air is 1, the critical angle θc inside the body 107 is
sin θc = 1 / 1.5 = 0.667
Meet. As a result, a critical angle of θc = 41.81 ° is obtained.

  Here, the dimensional ratio of the body 107 in the present embodiment is about 10 mm in height and about 180 mm in length. Most of the light guided inside the body 107 having such a dimensional ratio has an incident angle with respect to the surface of the body 107 of θc or less. For this reason, most of the light inside the body 107 is totally reflected on the upper and lower surfaces of the shelf board, and the light is confined without leaking outside. As a result, as shown in FIG. 11A, the light 154 does not leak from the upper surface and the lower surface of the body 107, and the light reaches the front surface portion 102. As a result, it is possible to obtain a unique illumination effect that makes the entire product display shelf appear. Further, the front plate 110 emits light on the shelf front surface 102, and an illumination effect according to the material of the front plate 110 is obtained. Thus, the customer's interest in the product display shelf 100 and the products displayed on the shelf can be strongly attracted. It is also possible to give a high-class feeling to the displayed products.

  In the present embodiment, a plurality of light sources (light-emitting diodes) are arranged in a row along the rear side surface. However, when a fluorescent lamp is used as in the prior art, the illumination effect is reduced. FIG. 11B is a diagram showing this state. Since the light emitted from the fluorescent lamp 158 has low directivity, the light 160 leaks on the rear side surface of the body 107, and the amount of light guided inside the body 107 is reduced. For this reason, a unique illumination effect such that the entire shelf board rises is not sufficiently obtained, and the amount of light reaching the front surface portion 102 of the front board 110 is not ensured, so that the illumination effect at the front part of the shelf is also sufficient. It is not obtained.

  Further, the light emitting diode 150 has a much longer service life than the fluorescent lamp 158 and the like, and is about 50,000 to 100,000 hours. For this reason, the frequency of exchanging the light source of the product display stand is significantly reduced as compared with the case where the fluorescent lamp 158 or the like is used as the light source. As a result, it is possible to realize maintenance-free light sources, and it is possible to reduce costs for preparing a product display stand used during maintenance and costs required for maintenance work.

  As shown in FIG. 12, the side surface of the body 107 of the commodity display shelf 100 includes a light reflecting material 114 coated with a light reflecting metal film such as aluminum or a light reflecting paint such as a white paint having a high reflectance. You can also By doing so, the leakage of light 154 from the side surface can be suppressed, the light confinement effect can be further improved, and the above-described illumination effect can be made more remarkable.

  FIG. 13 is a diagram illustrating another example of the merchandise display shelf 100. As shown here, the body can also be composed of two layers, an upper body 108 and a lower body 109. In this case, the upper body 108 and the lower body 109 may be made of the same material, or may be made of different materials such as acrylic on one side and glass on the other side.

  FIG. 14 is a diagram illustrating another example of the commodity display shelf. Here, the merchandise display shelf 120 includes a front plate 111 made of a translucent material such as matte acrylic resin, frosted glass, or other matte synthetic resin. As described above, since the front plate 111 is made of a translucent material, the light emitted from the light emitting diode 150 does not pass through the front plate 111, so that the shape of the light emitting diode 150 is reflected on the front surface portion 102 of the front plate 111. I can't. Thereby, the display of the front surface part 102 of the front board 111 can be made beautiful, and the sales promotion of goods can be aimed at, without reducing the appeal effect of the product name etc. to the customer by the technique of eye catching.

  A light beam emitted from the light emitting diode 150 (not shown in FIG. 14) reaches the boundary between the front plate 111 and the body 107 as indicated by an arrow in FIG. For this reason, when a transparent material is used for the front plate 111, the light emitting spots of the light emitting diodes 150 used as the light source are projected in the form of dots on the front surface portion 102 which is easily noticeable to the customer, and the appearance may be impaired. However, as shown in FIG. 14, such a fear can be eliminated by configuring the front plate 111 with a translucent material.

  FIG. 15 is a diagram illustrating still another example of the commodity display shelf. Here, the merchandise display shelf 130 has a configuration in which the coloring material 112 is attached to the front surface of the front plate 110. As the coloring material 112, for example, a coloring tape, a colored acrylic resin, or the like is used. When an acrylic resin or the like is used as the coloring material 112, the coloring material 112 can be fixed to the front plate 110 with screws or the like. Here, the color of the coloring material 112 can be an image color of a company that sells products. The light emitted from the light emitting diode reaches the boundary between the colored tape 112 and the front plate 110 as shown by the arrow in FIG. For this reason, the product name and the like are projected on the front face 102 that is in the eyes of the customer by colored light rays. With such a configuration, it is possible to appeal the product to the customer with a color that matches the image of the company without using a colored light emitting diode as a light emitting source.

  In the commodity display shelf 130 configured as described above, the color of the light beam projected on the front surface portion can be changed without replacing the light emitting diode by replacing the coloring material 112. Moreover, a brand name etc. may be described in the coloring material. Thereby, a desired brand image can be produced simply.

  In addition, although the form which used the light emitting diode as a light source was demonstrated above, the same effect can be acquired even if it uses a light source with directivity of 60 degrees or less other than a light emitting diode.

  Moreover, although the case where the light emitting diode which is a light source was installed in the light source accommodating part with which a merchandise display shelf is provided was demonstrated in the above example, you may install a light emitting diode in the back plate of a merchandise display stand.

  Moreover, although the above example demonstrated the form which provided the light reflection material in the both sides | surfaces of the body, the light reflection material may be provided only in either one side surface.

  By using the product display stand configured as described above, in the static sales floor of an international airport duty-free shop, etc., the effect of color production stands out, the effect of appealing products to customers by the eye catch method, and The effect contributing to the establishment of the brand image can be remarkably exhibited.

(Fifth embodiment)
In the present embodiment, a system for simulating a production effect due to the color of a product display stand by simulation before actually installing the product display light emitting system 10 as described above on a sales floor will be described.

FIG. 16 is a diagram showing a light emission simulation system in the present embodiment.
The light emission simulation system 70 includes an image acquisition unit 72 that acquires a background image of a sales floor where a product display stand is arranged, a background image storage unit 74 that stores a background image acquired by the image acquisition unit 72, and information about the product display stand. A product display information storage unit 76 that stores information, a product display information storage unit 76 that creates a simulation image in which the product display table is superimposed on a background image, and a display unit 82 that displays the simulation image according to a user instruction. . Here, the product display information storage unit 76 also stores information on the light emitting units in the product display, and the light emission simulation system 70 further includes a light emission adjusting unit 80 that adjusts the light emission state of the product display in the simulation image. Including. The light emission state adjusting unit 80 adjusts the light emission state of the light emitting unit in the simulation image displayed on the display unit 82 according to a user instruction.

  FIG. 17 is a diagram showing a display screen of the display unit 82. FIG. 17A shows a background image 202 and an image 201 of a product display stand created based on information related to the product display stand. When the product display table image 201 is arranged at a desired position in the background image 202, a simulation image 204 as shown in FIG. 17B is obtained. Here, an illumination adjustment screen 206 for adjusting the light emission state of the commodity display stand 201 in the simulation image 204 is displayed on the display unit 82. When the user instructs preparation on the illumination adjustment screen 206, the light emission state adjustment unit 80 receives the instruction, and the image creation unit 78 changes the light emission state of the product display table 201 in the simulation image 204.

  Returning to FIG. 16, the product display information storage unit 76 can also store the relationship between the light emission state of the product display stand in the simulation image and the information regarding the light emission state of the actual product display stand. The image creating unit 78 changes the light emitting state of the light emitting unit in the simulation image in accordance with an instruction from the light emitting state adjusting unit 80, and embeds information on the light emitting state of the actual product display stand in a part of the simulation image. Can be displayed.

  With the light emission simulation system 70 as described above, it is possible to simulate the effect of the sales floor by the light emission of the product display stand in advance before actually placing the product display stand on the sales floor. And effective light emission control can be studied. Thereby, the cost required for the product display stand arrangement can be reduced. In addition, when grasping an appropriate light emission state using the light emission simulation system, it is possible to grasp what kind of output is actually used to produce the same effect as during simulation, and the simulation result is It can be appropriately reflected in the sales floor.

  The present invention has been described based on the embodiments. This embodiment is merely an example, and it will be understood by those skilled in the art that various modifications are possible and that such modifications are also within the scope of the present invention.

  For example, in the product display light emitting system 10 shown in FIG. 1, the light emission management device 12 and the first light emitting unit 24, the second light emitting unit 26, and the third light emitting unit 28 of each product display stand are connected via a network. May be connected.

  Further, the function of the light emission management device 12 may be provided in a portable terminal or the like, and in this case, the light emission control may be performed by wireless communication or the like.

  Although the configuration of the merchandise display stand has been described in the fourth embodiment, a merchandise display stand having a similar configuration can be used in other embodiments. Thereby, a sales floor can be produced by a product display stand with a high illumination effect, and appeal to customers and establishment of a brand image can be made effective.

It is a block diagram which shows the structure of the goods display shelf light emission system in embodiment of this invention. It is a schematic diagram which shows the sales floor in which the goods display light emission system shown in FIG. 1 was installed. It is a block diagram which shows the structure of a light emission management apparatus in detail. It is a figure which shows the data structure of a display information storage part. It is a block diagram which shows the structure of the light emission management apparatus. It is a figure which shows the data structure of an attribute information storage part. It is a figure which shows the data structure of a display information storage part. It is a side view which shows typically the structure of a goods display stand. It is a front view which shows typically the structure of a goods display stand. It is a figure which shows the structure of a goods display shelf typically. It is the side view which represented typically the course of the light in a goods display shelf. It is a side view which shows the other example of a goods display shelf. It is a figure which shows typically the other example of a goods display shelf. It is a side view which shows the other example of a goods display shelf. It is a side view which shows the other example of a goods display shelf. It is a block diagram which shows the structure of the light emission simulation system in embodiment of this invention. It is a figure which shows the display screen of the display part of FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Product display light emission system 12 Light emission management apparatus 21 1st light emission source 22 2nd light emission source 23 3rd light emission source 24 1st light emission part 26 2nd light emission part 28 3rd light emission part 40 Display 42 Operation part 50 Mode selection reception unit 52 Light emission control unit 54 Product information acquisition unit 56 Display advertisement control unit 58 Product selection reception unit 60 Display information storage unit 62 Attribute information storage unit 64 Visitor detection unit 70 Light emission simulation system 72 Image acquisition unit 74 Background image Storage unit 76 Product display table information storage unit 78 Image creation unit 80 Light emission state adjustment unit 82 Display units 100, 120, 130 Product display shelf 102 Front surface portion 103 Light source housing portion 104 Rear surface portion 105 Fixing tools 107, 108, 109 Body 110, 111 Front plate 112 Coloring material 150 Light emitting diode 152 Base 180 Base 182 Back plate 200 Table

Claims (18)

Multiple product display shelves,
A plurality of light emitting sources respectively provided on the plurality of commodity display shelves;
A first storage unit that stores the product displayed on the product display shelf and the product display shelf in association with each other;
With reference to the first storage unit, a control unit that changes a light emission state of the light emitting source provided in the product display shelf on which a desired product is displayed;
Only including,
The first storage unit further stores associations between a plurality of products with the same manufacturer,
The control unit is provided with a plurality of the product display shelves respectively provided on the plurality of product display shelves each displaying a plurality of products stored in association with each other in the first storage unit. A merchandise display shelf light emission system characterized by changing the light emission state of light emission sources in conjunction with each other . In the commodity display shelf light emitting system according to claim 1,
A reception unit that accepts a selection of a product desired to be purchased from a customer;
The controller is
A plurality of products in which a plurality of products stored in association with each other in the first storage unit are stored in the light emission state of the light emitting source provided on the product display shelf on which the products received by the reception unit are displayed The product display shelf light emitting system is characterized in that control is performed to change the light emission state to be different from that of the plurality of light emission sources respectively provided on the product display shelf. In the commodity display shelf light emitting system according to claim 1,
A display for displaying advertisements for products displayed on the product display shelf;
The product display shelf light emitting system, wherein the control unit changes a light emission state of the light emitting source provided on the product display shelf on which the product displayed on the display is displayed. In the commodity display shelf light emitting system according to claim 1,
It further includes a product information acquisition unit that acquires information about products that you want to strengthen sales,
The product display shelf light emitting system, wherein the control unit changes a light emission state of the light emitting source provided in the product display shelf on which the product acquired by the product information acquisition unit is displayed. In the commodity display shelf light emitting system according to claim 1,
A second storage unit that stores the product and the attribute of the customer to be sold of the product in association with each other;
A detection unit for detecting an attribute of a customer staying at a sales floor where the product display shelf is arranged;
Further including
The control unit refers to the second storage unit, detects a product for sale to the customer based on the attribute of the customer detected by the detection unit, and the product display shelf on which the product is displayed A merchandise display shelf light emitting system, wherein a light emitting state of the light emitting source provided on the product is changed. In the goods display shelf light-emitting system according to any one of claims 1 to 5 ,
The product display shelf includes a back surface in which the light emission sources are arranged in a row and a front surface provided on the opposite side of the back surface, and light emitted from the light emission source is guided to the inside and emitted from the front surface. A merchandise display shelf light emitting system configured to The product display shelf light emitting system according to claim 6 ,
The product display shelf light emitting system, wherein the light emitting source is a light source having a directivity angle of 60 degrees or less. The product display shelf light emitting system according to claim 6 or 7 ,
The product display shelf light emitting system, wherein the light emitting source is a light emitting diode. The product display shelf light emitting system according to claim 8 ,
The product display shelf light emitting system, wherein the light emitting diode is white. In the goods display shelf light-emitting system according to any one of claims 6 to 9 ,
The merchandise display shelf light emitting system, wherein the merchandise display shelf comprises a light confinement member made of a transparent resin. The product display shelf light emitting system according to any one of claims 6 to 10 ,
The product display shelf light emitting system, wherein the product display shelf is made of acrylic resin. The product display shelf light emitting system according to any one of claims 6 to 11 ,
A product display shelf light emitting system comprising a translucent member on a front surface of the product display shelf. The product display shelf light emitting system according to claim 12 ,
The product display shelf light emitting system, wherein the translucent member is a mat-like member. In the goods display shelf light-emitting system according to any one of claims 6 to 13 ,
A merchandise display shelf light emitting system comprising a coloring member on a front surface of the merchandise display shelf. In the goods display shelf light-emitting system according to any one of claims 6 to 14 ,
A product display shelf light emitting system comprising a light reflecting material on a side surface of the product display shelf. In the goods display shelf light-emitting system according to any one of claims 6 to 15 ,
The merchandise display shelf is provided in a merchandise display including a base and a back plate standing on the base, and the back is attached to the back plate. system. A light emission simulation system for simulating the light emission state of the product display stand when placing a product display stand including a product display shelf that emits light on a sales floor,
An image storage unit for storing a background image of the sales floor where the product display stand is arranged;
A storage unit for storing information about the product display stand;
Based on information on the product display stand, an image creation unit that creates a simulation image by overlaying an image of the product display stand on the background image;
An adjustment unit for adjusting a light emission state of the commodity display stand in the simulation image;
A display unit for displaying the simulation image;
A light emission simulation system comprising: The light emission simulation system according to claim 17 ,
A storage unit that stores a relationship between a light emission state of the product display stand in the simulation image and information on a light emission state of an actual product display stand;
The display unit displays the simulation image together with information on a light emission state of the actual product display stand.

Images