JP4603232B2 - Pay TV broadcast viewing method and pay TV broadcast viewing system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a pay TV broadcast viewing method and pay TV broadcast viewing system in which an advertisement is not broadcast in the middle of a program, and in particular, without a user paying a reception fee, the user can watch an advertisement-specific program without advertising. The present invention relates to a pay TV broadcast viewing method and a pay TV broadcast viewing system that allow pay programs to be viewed free of charge.
[0002]
[Prior art]
Conventionally, viewers watch programs such as advertisements provided by sponsors, commercial televisions, and radio programs for free. This is because the advertisement effect can be expected for the sponsor by forcibly inserting the advertisement into the program, and the pay is paid even if the broadcasting fee is borne.
[0003]
On the other hand, for a viewer who expects a program without advertisement, such as WOWWOW, there are an increasing number of broadcasting stations that contract on a monthly basis or on a program basis and pay a fee for viewing.
[0004]
Furthermore, as introduced in Japanese Patent Application Laid-Open No. 11-155137, at the start of viewing a pay channel, the viewer can select either a video with an advertisement or a video without an advertisement so that the viewer can When a video with “” is selected, an advertisement is added to the program video so that the program video can be viewed, and after the viewing ends, a method for reducing the viewing fee according to the amount of the added advertisement on the server side has been devised. .
[0005]
[Problems to be solved by the invention]
Although the above-described sponsor providing method allows the user to watch the program for free, the viewer has a drawback that the program is interrupted by the commercial and cannot be fully enjoyed.
[0006]
Further, the above-mentioned WOWWOW system has a problem that, instead of being able to fully enjoy the program, it is necessary to pay the viewing fee every month even if there are months when the viewer does not watch much.
[0007]
Furthermore, although the above-mentioned Japanese Patent Laid-Open No. 11-155137 method reduces the viewing fee according to the added advertisement amount, the added advertisement amount is determined regardless of the viewer's will. there were.
[0008]
An object of the present invention is to provide a mechanism that allows viewing of an advertisement-dedicated program for sponsors, and only when the advertisement is viewed, only all or a program such as WOWWOW whose advertisement is not broadcasted in the middle of the program is displayed. The purpose is to provide a mechanism that allows users to view the program of the channel for free according to the range in which the advertisement is viewed.
[0009]
[Problems to solve the problem]
In the first invention of the present application, the transmitting station transmits the advertising program through a special channel different from at least the paid program, and the receiving terminal recognizes the display state of the advertising program by the dedicated display means, and accumulates the display time of the advertising program. Then, the accumulated display time is converted into the viewable time of the pay program, the pay program distribution is permitted within the viewable time range, and the pay program distribution time is subtracted from the viewable time. The remaining viewable time is updated.
[0010]
According to a second aspect of the present invention, in the first aspect of the invention, the receiving terminal converts the display time of the advertisement program into a valuable point and accumulates it, and the accumulated valuable point is converted into the payable program viewing time. The payable television broadcast in one-way communication according to claim 1, wherein the remaining viewable time obtained by converting and subtracting the payable program delivery time from the viewable time is converted into a valuable point again and updated. How to watch.
[0011]
According to a third invention of the present application, in the first invention or the second invention, the receiving terminal randomly inserts a response request into the displayed advertisement program a plurality of times, and a ratio of a response to the response request The multiplication factor is determined according to the above and used as a multiplication factor when the viewable time is converted.
[0017]
"Action"
In the present invention, instead of paying the reception fee, the user views the advertisement for a favorite time whenever he / she likes it, and pays for the user's favorite time by using the points of the free reception frequency accumulated thereby when he / she likes it. The program can be viewed free of charge.
[0018]
DETAILED DESCRIPTION OF THE INVENTION
Next, embodiments of the present invention will be described in detail with reference to the drawings.
[0019]
FIG. 1 is a block diagram showing an embodiment of the present invention.
[0020]
Referring to FIG. 1, the embodiment of the present invention includes a user 1, a receiving terminal 2 side, and a broadcasting station 3.
[0021]
In the receiving terminal 2, the menu display means 21 has a function of causing the user 1 to select a normal program or an advertisement-specialized program, and the normal program display means 22 is a point storage means when a normal program is selected by the menu display means 21. The point is read from 27, and when the point remains, the timer 28 is started, and the normal program is viewed after the normal program is displayed until the time-up interruption from the timer occurs or the viewing ends in the middle. Points for the time are subtracted from the point accumulating means 27 by the point subtracting means 26. In addition, when the specialized advertisement program display means 23 is selected, the advertisement specialized program display means 23 confirms that the advertisement is being viewed by the advertisement viewing confirmation means 24 until the viewing is finished after displaying the advertisement specialized program. The points in the point accumulating unit 27 are accumulated by the point accumulating unit 25 according to the degree of viewing. The advertisement viewing confirmation unit 24 confirms that the advertisement is being viewed by the viewer using a predetermined algorithm (described later). Further, the point accumulating unit 25 adds points to the point accumulating unit 27, and the point subtracting unit 26 subtracts points from the point accumulating unit 27. The point accumulating unit 27 accumulates the points added according to the time when the advertisement-specialized program was viewed and subtracted according to the time when the normal program was viewed. The timer 28 monitors the time during which the normal program can be displayed to the viewer, and notifies the normal program display means 22 when the time is up.
[0022]
The broadcasting station 3 is composed of a normal program transmitting means 31 for transmitting a normal program and an advertisement specialized program transmitting means 32 for transmitting a sponsor-only advertisement-only program.
[0023]
Next, the operation of the present invention will be described with reference to the flowchart of FIG.
[0024]
In the present invention, first, when the user turns on and activates the receiving terminal (step A1), the menu is displayed by the menu display means 21 (step A2). Next, when a menu is selected (step A3) and a normal program is selected, the normal program display means 22 reads out points from the point storage means 27 and checks whether or not points remain (step A8). If points remain in step A8, the time corresponding to the point value is set in the timer, the timer 28 is started (step A9), the normal program is displayed (step A10), and then the timer Is monitored (step A11), and when the time is up or when viewing ends (step A12), points for the time the normal program is watched are pointed by the point subtracting means 26. Subtraction is performed from the storage means 27 (step A13), and broadcasting is terminated (step A14). When the time is up, the point value of the point accumulating means 27 is 0.
[0025]
When an advertisement specialty program is selected in step A3, the advertisement specialty program display means 23 displays the advertisement specialty program (step A4), and then confirms that the advertisement is being viewed by the advertisement viewing confirmation means 24. (Step A5) When the viewing ends (Step A6), the points of the point accumulating unit 27 are accumulated by the point accumulating unit 25 according to the degree of the viewing of the advertisement (Step A7), and the process ends (Step A14).
[0026]
Next, an embodiment of a method for the above-described advertisement viewing confirmation means 24 to confirm that the advertisement is viewed by the viewer will be described.
[0027]
Sponsors, in exchange for viewing the advertisements together with the viewers, allow the viewers to watch the advertisement-free programs that are originally paid for for free or at a discount. It is necessary to secure it. For this purpose, for example, a quiz or a question that can be answered as long as the viewer sees it is inserted randomly or periodically as shown in FIG. 3, or a specified button is pressed. A method of inserting a request randomly or periodically can be considered.
[0028]
The advertisement special program display means 23 determines how far the advertisement has been viewed on the time axis depending on the correct answer to the quiz or question, and there is no advertisement if it is determined as 100%. Points that can be viewed free of charge for a predetermined period (for example, 24 hours) are accumulated in the point accumulating unit 27, and if it is determined as 50%, an advertisement-free normal program is equivalent to a period (for example, 12 hours). ) Accumulate points that can be viewed for free in the point accumulating means 27.
[0029]
【The invention's effect】
As described above, the present invention provides a mechanism for viewing a program dedicated to advertisements for sponsors. Only when this advertisement is viewed, all programs in which advertisements are not broadcast in the middle of programs such as WOWWOW Or, by providing a mechanism that allows users to view the program of the channel for free according to the range of the advertisement, the viewer can arbitrarily secure the time to view the paid program for which the advertisement is not broadcast. .
[Brief description of the drawings]
FIG. 1 is a block diagram showing an embodiment of the present invention.
FIG. 2 is a flowchart for explaining the operation of the present invention.
FIG. 3 is an operation explanatory diagram of the advertisement viewing confirmation means 24 of the present invention.
[Explanation of symbols]
1 user 2 receiving terminal 3 broadcast station 21 menu display means 22 normal program display means 23 advertisement specialized program display means 24 advertisement viewing confirmation means 25 point accumulation means 26 point subtraction means 27 point accumulation means 28 timer 31 normal program transmission means 32 advertisement specialty Program transmission means

Claims (3)

The transmitting station transmits the advertising program on at least a specialized channel different from the pay program, and the receiving terminal recognizes the display state of the advertising program with dedicated display means, accumulates the display time of the advertising program, and stores the accumulated display time. Is converted into the viewable time of the pay program, distribution of the pay program is permitted within the viewable time range, and the remaining viewable time is calculated by subtracting the pay program delivery time from the viewable time. A pay TV broadcast viewing method characterized by the above . The receiving terminal converts the accumulated display time of the advertising program into valuable points, accumulates the accumulated valuable points into viewable time of the pay program, and distributes the pay program from the viewable time 2. The pay TV broadcast viewing method according to claim 1, wherein the remaining viewable time obtained by subtracting is converted into valuable points again and updated . The receiving terminal randomly inserts a response request into the displayed advertisement program a plurality of times, determines a multiplication factor according to a response rate to the response request, and performs multiplication when converting the viewable time. The pay TV viewing method according to claim 1, wherein the pay TV viewing method is used as a rate .

Images