JP4633392B2 - 2D code poster - Google Patents

Description

  The present invention relates to the field of advertisements and promotional posters installed indoors and outdoors.

  Conventionally, one-dimensional codes such as bar codes have been used for merchandise distribution by encoding character strings and numerical values. In recent years, a two-dimensional code has been introduced as a method for encoding a larger amount of information in a space-saving manner.

  The two-dimensional code includes a stack type two-dimensional code configured by stacking bar codes and a matrix type two-dimensional code. For example, PDF417 (announced by Symbol Technologies), which is a stack type two-dimensional code, is widely spread mainly in the United States. In Japan, for example, as one of matrix-type two-dimensional codes, QR codes (registered trademark of DENSO WAVE INCORPORATED) have been widely used with the spread of mobile phone terminal devices with photographing functions.

  The two-dimensional code can store a large amount of information (for example, about 1800 characters in the case of kanji) in a smaller space than a bar code or the like. In addition, reading is possible from any direction. In addition, even if there is some dirt or damage, there is an advantage that the misreading rate is low because it is restored while correcting the error.

  The QR code is printed on, for example, a poster, a book, a catalog, and a business card. When a user takes a close-up shot of a QR code with a mobile phone terminal device with a shooting function and activates a barcode reading function, the QR code is automatically recognized and the read content is displayed on the display unit. If, for example, a URL (Uniform resource locator) that requires troublesome key input is stored in the QR code, the user can display the URL without performing key input and can easily connect to the corresponding Internet site.

  There is also a patent for a poster with an RF-ID tag as an advertising poster for hanging in a car or posting indoors and outdoors with a non-contact RF-ID tag (Patent Document 1). A user who wants to acquire information reads an RF-ID tag attached to a poster using a reader / writer device, and reads information recorded on the RF-ID tag.

JP 2002-162918 A

  When printing, for example, a two-dimensional code containing information on an advertisement or a promotional poster posted indoors / outdoors, the two-dimensional code is placed and displayed independently of the poster image or copy (sentence). is doing. Therefore, there is a problem that the design of the entire poster is deteriorated because the two-dimensional code is entered independently.

  The problems to be solved by the present invention are the design and unexpectedness of the poster and playfulness.

  The present invention has been made in view of such problems, and an object of the present invention is to provide a two-dimensional code poster having design, surprise, and playfulness.

The first invention for achieving the above object, the photograph having different shapes and colors are aligned as a pixel, a poster constituting a pattern or a character, a plurality of the pixels, the size of the order of vertical and horizontal approximately 1cm Ri Oh the two-dimensional code having, in a plurality of the two-dimensional code, a two-dimensional code posters, wherein a per winning visually has two-dimensional code of the text can be confirmed to exist.

  Two-dimensional codes have been introduced to increase the amount of bar code information. The two-dimensional code has information in the horizontal and vertical methods, and can store a large amount of information. The two-dimensional code is not only capable of storing a large amount of information, but also has a feature that it can be read from any direction and there are few misreads.

In the two-dimensional code poster according to the first invention, a plurality of pixels constituting a picture or character are formed by a two-dimensional code, and are recognized as a picture or a character when the viewpoint is released.

The two-dimensional code is preferably decoded into any information such as a character string, URL, mail address, voice, etc., or a combination thereof.
URL (Uniform Resource Locator) is an address description method for documents and the like on the Internet, and is composed of alphabets and symbols. The URL is composed of a data transfer method, a computer name, a domain name, a file or directory name, and the like.

The two-dimensional code is photographed using a photographing function of a portable terminal device or the like, and decoded using a decoding function.
The portable terminal device is a mobile phone with a photographing function that has been rapidly spread in recent years. The portable terminal device is not limited to a cellular phone with a photographing function, and may be a portable information terminal such as a PDA (Personal Digital Assistance) or a reading terminal device dedicated to the two-dimensional code.

In the two-dimensional code poster according to the first invention, a plurality of pixels constituting the picture or character of the poster are formed by the two-dimensional code, and are recognized as the picture or character when the viewpoint is released. Has an effect on sex. In addition , since there is a hit in which a text that can be confirmed visually is converted into a two-dimensional code among a plurality of two-dimensional codes, the user has an entertainment effect of decoding the two-dimensional code while having fun. .

  According to the present invention, it is possible to provide a two-dimensional code poster having design, surprisingness and playfulness.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 shows a two-dimensional code poster 1 according to the present embodiment.

(1.2 dimensional code poster)
The two-dimensional code poster 1 is a large poster that is installed indoors or outdoors for advertising purposes, and allows the wall surface to function as an information providing tool. The two-dimensional code poster 1 shown in FIG. 1 is recognized as a picture when viewed from a distance, and it can be seen that the two-dimensional code 5 is included in the pixels constituting the picture when approaching.

  An enlarged area 3 shown in FIG. 1 is an enlarged part of the pattern of the two-dimensional code poster 1. The pattern described in this embodiment includes a two-dimensional code 5 in a part of a pixel. That is, the enlarged region 3 is composed of the pixels 7 and the two-dimensional code 5 constituting the image.

  The pixel 7 is one stroke point of a photographic image that has no particular information, and may have different shapes and colors. The pixel 7 may be formed of a meaningful character string that can be determined to be close.

  The two-dimensional code 5 included in the pattern of the two-dimensional code poster 1 may be embedded at an arbitrary position of the pattern. The two-dimensional code 5 may have different contents or may have different colors. In FIG. 1, the two-dimensional code 5 constitutes a part of the picture, but the pixels of the whole picture may be realized by the two-dimensional code 5.

  In addition, the two-dimensional code poster 1 shown in FIG. 1 recognizes only an image when viewed from a distance, but may include an advertisement copy (sentence) or the like.

  The two-dimensional code poster 1 is posted on a large wall and touches the public's eyes. When the approaching user notices that the two-dimensional code 5 is included, the advertising effect can be enhanced and the advertisement can be made to function as an unexpected and playful advertisement. The two-dimensional code poster 1 has a large screen and is not frequently exchanged. The information stored in the two-dimensional code 5 is preferably content that does not need to be changed or content that is changed less frequently.

(About 2.2 dimensional code 5)
The two-dimensional code 5 includes a stack barcode type in which barcodes are stacked, and a matrix type in which the stack barcode method is evolved and further densified.

  FIG. 2 shows an example of the two-dimensional code 5. The two-dimensional code 5 shown in FIG. 2 is a QR code (registered trademark of Denso Wave Co., Ltd.), which is one of the matrix-type two-dimensional codes 5. Since the two-dimensional code 5 stores information in two vertical and horizontal directions, it is possible to store a large amount of information. For example, it is possible to record about 8000 characters with only one number in one two-dimensional code 5, and about 1800 characters with only kanji. The actual size of the QR code shown in FIG. 2 can be realized with a size of about 1 cm in length and width, or smaller.

  The two-dimensional code 5 can save a printing area. Further, since the two-dimensional code 5 has an error correction function, it is possible to correctly restore a certain amount of dirt and damage.

  In the method of creating the two-dimensional code 5, when information such as a character string, URL, e-mail address, and voice to be encoded is activated by starting a specific application, the information is output as the two-dimensional code 5.

(3. Decoding of two-dimensional code 5)
Next, decoding of the two-dimensional code 5 will be described. FIG. 3 is a diagram showing a two-dimensional code 5 decoding system. FIG. 4 is a diagram illustrating a configuration of the portable terminal device 9 that decodes the two-dimensional code 5. FIG. 5 is a diagram showing a procedure for decoding the two-dimensional code 5.

  In FIG. 3, it is assumed that a large two-dimensional code poster 1 as shown in FIG. The user recognizes that the two-dimensional code 5 is included in the pattern of the two-dimensional code poster 1.

  It is assumed that the user has a portable terminal device 9 such as a mobile phone with a photographing function. The details of the portable terminal device 9 will be described with reference to FIG.

  Moreover, the portable terminal device 9 has a communication function and can be connected to a network 15 such as the Internet. A plurality of terminal devices 17-1 to 17-n such as computers are connected to the network 15.

FIG. 4 is a diagram illustrating a configuration of the portable terminal device 9. The portable terminal device 9 is a device such as a mobile phone having a photographing function. The portable terminal device 9 includes an image input unit 11 that is an image sensor such as a charge coupled device (CCD) sensor or a complementary metal oxide semiconductor (CMOS) sensor, and a central processing unit (CPU).
Unit), a storage unit 21 such as a ROM / RAM, a display unit 13 such as a liquid crystal display device, an input unit 23 such as a key input unit, and various outputs (for example, writing to a removable storage device, Output unit 25 for outputting to a printing apparatus, audio output, and the like) and a communication unit 27 connected to the network 15, and each is connected by a system bus 29.

  Next, the procedure for decoding the two-dimensional code 5 will be described with reference to FIG. The user recognizes that the two-dimensional code 5 is included in the pattern of the two-dimensional code poster 1 installed on the wall surface or the like. The two-dimensional code 5 may constitute the entire picture, or may be embedded in a part of the picture pixels.

  A user takes a close-up image of the two-dimensional code 5 using a photographing function of a mobile phone or the like. That is, the image input unit 11 of the portable terminal device 9 captures the two-dimensional code 5 (step 1001).

  The control unit 19 of the portable terminal device 9 activates a decoding application of the two-dimensional code 5, and decodes the two-dimensional code 5 acquired by photographing (step 1002). The decoding application of the two-dimensional code 5 is registered in the storage unit 21 such as a ROM of the portable terminal device 9.

  Next, the contents of the decoded two-dimensional code 5 will be described. When the decoded two-dimensional code 5 is text (character string), the control unit 19 of the portable terminal device 9 displays the text on the display unit 13 (step 1003), and ends the process. FIG. 6A shows an example in which a two-dimensional code 5 composed only of text is displayed.

  When the two-dimensional code 5 is composed only of text, it is desirable that the information need not be changed frequently or information that does not need to be changed. For example, FIG. 6A shows a message to the store visitor. In addition, information such as fortune-telling and quizzes may be used. In addition, a two-dimensional code 5 having “hit” information is arranged in a plurality of two-dimensional codes 5 arranged in the two-dimensional code poster 1 so as to entertain the user like a treasure hunt. The two-dimensional code poster 1 may be tailored. The user can also save the acquired text information in the storage unit 21 as necessary.

  Next, when the decrypted two-dimensional code 5 is a URL, the control unit 19 of the portable terminal device 9 displays the URL on the display unit 13 (step 1004). FIG. 6B is an example in which the two-dimensional code 5 including only the URL is displayed on the display unit 13.

  When the user clicks on the URL displayed on the display unit 13, the control unit 19 connects the communication unit 27 to the network 15, accesses the designated URL, and causes the display unit 13 to display the site (step 1007). The process is terminated.

  For example, the user may designate a URL and register the URL in the storage unit 21 of the portable terminal device 9. Further, the user may be able to edit the URL.

  Next, when the decrypted two-dimensional code 5 is a mail address, the control unit 19 of the portable terminal device 9 displays the decrypted mail address on the display unit 13 (step 1005). FIG. 6C shows an example in which the two-dimensional code 5 consisting only of the mail address is displayed on the display unit 13.

  When the user clicks on the e-mail address displayed on the display unit 13, the control unit 19 causes the display unit 13 to display an e-mail creation screen addressed to the address (step 1008). The user can create a message on the mail creation screen to create a transmission mail addressed to the mail address.

  Note that the e-mail address displayed on the display unit 13 may be designated and registered in the address book in the storage unit 21 of the portable terminal device 9. Further, the user may be able to edit the mail address.

  Next, when the decoded two-dimensional code 5 is audio data, the control unit 19 of the portable terminal device 9 outputs the audio data from the output unit 25 (step 1006). Further, the user may register voice data in the storage unit 21.

  The two-dimensional code 5 may be information that combines a character string, URL, mail address, voice, and the like. For example, the two-dimensional code 5 shown in FIG. 6D is an example in which text and URL are combined. In FIG. 6D, for example, when the user clicks on the URL portion, the control unit 19 executes the above-described step 1007 to connect to the network 15 and display the specified URL page on the display unit 13.

  In the present embodiment, the two-dimensional code poster 1 composed of monotone as shown in FIG. 1 has been described. For example, the pixel 7 and the two-dimensional code 5 are composed of a plurality of colors using colors such as RGB. A two-dimensional code poster 1 may be used.

  Further, in the present embodiment, the two-dimensional code poster 1 is described as having only a picture as shown in FIG. 1, but a copy (sentence) for advertisement may be printed. In this case, for example, the two-dimensional code 5 may be included in a pixel forming a character.

  In the present embodiment, the pixels 7 other than the two-dimensional code 5 constituting the pattern are dots that have no particular meaning. For example, a meaningful character string that can be visually read in the pixel 7 portion. (For example, a character string such as “Decipher the code and find the winning!”). The pixel 7 may be a pixel such as a photograph. Further, the pixel 7 may be expressed by a random ASCII code or the like.

  Further, the two-dimensional code poster 1 has been described as a poster created with paper or the like installed on the wall surface, or a poster drawn directly on the wall surface. However, for example, a large screen display device or the like (liquid crystal screen, CRT screen, etc.) Etc.) may be displayed on a device installed indoors or outdoors. In this case, since it is necessary for the user to read the two-dimensional code 5, it is desirable to display an image whose screen does not change very frequently.

(3. Effects, etc.)
As described above, in this embodiment, the poster is a large-screen poster installed on the wall, and when viewed from a distance, the poster can only be seen as a picture, but when approaching, the two-dimensional code 5 is included. This has the effect of giving the user an unexpectedness.

  In addition, the two-dimensional code poster 1 of the present embodiment is excellent in design in that it contains a large amount of information in the two-dimensional code 5 but is a large screen picture when viewed from a distance. There is an effect.

  In addition, the two-dimensional code poster 1 of the present embodiment has an effect of increasing the curiosity and entertainment of the user who comes to notice the two-dimensional code 5 and deciphers the information, thereby improving the advertising effect.

  Further, if the two-dimensional code 5 of the present embodiment is, for example, a URL, the user can obtain an accurate URL and connect to a network site without having to manually input a complicated URL. it can.

  In addition, when convenient information such as train and bus timetables, movie screening times and the like is registered in the two-dimensional code 5 of this embodiment, the user can immediately and accurately It is convenient to obtain useful information.

  The technical scope of the present invention is not limited to the embodiment described above. It will be apparent to those skilled in the art that various changes or modifications can be conceived within the scope of the technical idea disclosed in the present application, and these are naturally within the technical scope of the present invention. Understood.

The figure which shows the two-dimensional code poster 1 in this Embodiment Diagram showing two-dimensional code 5 The figure which shows the decoding system of the two-dimensional code 5 The figure which shows the structure of the portable terminal device 9 The figure which shows the procedure of decoding of the two-dimensional code 5 The figure which shows the contents of the two-dimensional code 5

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ......... 2D code poster 3 ......... Enlargement area 5 ......... 2D code 7 ......... Pixel 9 ......... Portable terminal device 11 ... …… Image input unit 13 ... …… Display unit 15 ... ... Network 17-1 to 17-n ......... Terminal device 19 ......... Control part 21 ......... Storage part 23 ......... Input part 25 ......... Output part 27 ......... Communication part 29 ......... System bus

Claims (3)

A poster in which pictures having different shapes and colors are arranged as pixels and constitute a picture or text,
A plurality of said pixels, Ri Oh the two-dimensional code having a size on the order of vertical and horizontal approximately 1 cm,
A two-dimensional code poster characterized in that a plurality of two-dimensional codes have a two-dimensional coded hit that can be confirmed by visual observation .   2. The two-dimensional code poster according to claim 1, wherein the two-dimensional code indicates information of any one of a character string, a URL, and an e-mail address, or information obtained by combining these. The two-dimensional code poster according to claim 1, wherein the two-dimensional code is photographed using a photographing function of a portable terminal device and decoded using a decoding function of the portable terminal device.

Images