JP4702991B2 - Sales support system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a system in which a manufacturer or the like provides sales support to a store.
[0002]
[Prior art]
Currently, products related to computers and the like are sold at retail stores such as home appliance mass retailers. When a customer who visits a dealer has a question about a product, he / she asks the sales clerk of the dealer and solves the question about the product before purchasing the product.
[0003]
[Problems to be solved by the invention]
The store clerk has acquired basic knowledge and skills about the product, so he can answer the customer's questions to some extent.
However, recent technological advances in computers and the like are remarkable, and computer-related products are rapidly becoming more sophisticated and complicated. Therefore, the store clerk's knowledge and technology cannot keep up with the progress of these products, and there are cases where the questions from customers cannot be fully explained. That is, there is a problem that a product that should be sold cannot be sold due to lack of knowledge (insufficient explanation) of the store clerk, and such a problem is particularly noticeable in products for advanced users.
Therefore, there is a demand for a method and system for a manufacturer who is familiar with the contents of the product to explain the product to the customer and to assist the dealer.
[0004]
[Means for Solving the Problems]
(1) The present inventionA product sales support system comprising information providing means for transmitting information to browsing means for browsing product information related to a product, wherein the information providing means receives store identification information from the browsing means. , Searching individual dealer information corresponding to the dealer identification information from the dealer information, and transmitting the individual dealer information obtained by the search and the product information related to the product to the browsing means It is.
(2) The store identification information is posted on an advertising means for advertising the product.
(3) The store identification information is included in the access information.
(4) The information providing unit transmits information to a sales unit of a store that sells the product, and the information providing unit receives order information about the product from the browsing unit, and receives an order based on the order information. Information is created and the received order information is transmitted to the sales means.
(5) The order information includes sales information for a sales store to collect sales.
(6) The order information includes inventory information for the store to manage inventory.
(7) The information providing unit transmits information to a shipping unit that performs processing related to shipping of the product, and the information providing unit creates shipping information for shipping the product based on the order information, The shipping information is transmitted to the shipping means.
(8) The information providing unit transmits information to a payment unit for payment related to the advertising fee of the product, and the information providing unit creates payment information regarding the advertising fee of the product based on the order information. The payment information is transmitted to the payment means.
(9) The store identification information includes origin information indicating the origin of the advertising means.
(10) The distributor identification information includes distribution time information indicating when the advertising means has been distributed.
[0005]
First Embodiment of the Invention
A first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic diagram showing hardware necessary for implementing the present invention and the connection of the hardware.
The hardware includes an information server 1 as an information providing means (a server used by an electronic device manufacturer “Dream Company”), a personal computer 2 (a computer used by a purchaser) as a browsing means, and a sales server as a selling means. 3. A shipping server 4 (server used by a delivery company) as a shipping means, a payment server 5 (server used by a bank) as a payment means, and the Internet 6 (communication means), an information server 1, a personal computer 2, The sales server 3, the shipping server 4, and the payment server 5 are connected through the Internet 6 so that data can be transmitted and received.
The information server 1, the personal computer 2, the sales server 3, the shipping server 4, and the payment server 5 each have a built-in storage device for storing data, a data transmitting unit for transmitting and receiving data, and a data receiving unit. Send and receive data.
Each storage device stores a computer program and predetermined data for realizing the present invention, and a personal computer 2 has a liquid crystal screen 11 for displaying data, a data input mouse 12 and an input keyboard 13. Is provided.
[0006]
Next, a processing procedure for realizing the present invention will be described. The processing procedure of the present invention is as shown in the flowchart of FIG. 2, <Flyer acquisition: STEP 1> → <Access to web page: STEP 2> → <Product information presentation: STEP 3> → <Reservation: STEP 4> → <At the store Purchase: Follow the procedure of STEP5>. Hereinafter, these processes will be described. It is assumed that the electronic device manufacturer called Dream Company appearing in the present embodiment is a company with low publicity, and the store called ABC home electronics is a company that is famous nationwide and has high reliability from customers.
[0007]
<Obtain leaflet: STEP1> and <Access web page: STEP2>
Taro Yamada (information viewer) wants to purchase a video editing system for advanced users. The other day, Mr. Yamada went to a home appliance mass retailer “ABC home appliances Shinjuku” in Shinjuku-ku, Tokyo and brought back a flyer 21 as an advertising means as shown in FIG.
The flyer 21 is a flyer about a video editing system “DVREX-M1” for advanced users manufactured by a company called Dream Company. A brief description about the product and a URL (access information) for browsing detailed information on the product. As the URL “http://www.dream-c.co.jp/001”).
Mr. Yamada starts the browsing software (software for browsing information using the Internet) stored in the personal computer 2 and sets the URL “http://www.dream-c.co.jp/001”. Input from the keyboard 13. Then, the personal computer 2 transmits the URL “http://www.dream-c.co.jp/001” to the information server 1, and the information server 1 that receives (receives) the URL “http://www.dream-c.co.jp/001”. “www.dream-c.co.jp/001” is stored in the storage device.
[0008]
<Product information presentation: STEP3>
Next, the information server 1 extracts dealer identification data as dealer identification information from the URL “http://www.dream-c.co.jp/001”. In the case of the present embodiment, the last three digits of the URL mean the store identification data. That is, in the present embodiment, the portion “001” included in the URL “http://www.dream-c.co.jp/001” serves as the store identification information. Therefore, the information server 1 determines that “received store identification data = 001” and stores it.
[0009]
Store data as store information is stored in the storage device of the information server 1 (FIG. 4). The dealer data is stored in association with dealer identification data as a plurality of dealer identification information and individual dealer data as individual dealer information corresponding thereto. The contents are as follows.
(1) Corresponding to “Distributor identification data = 001”, “Individual store data (store name = ABC home appliance Shinjuku store, leaflet distribution date = September 16, 2000, flyer expiration date = September 22, 2000” , Product name = DVREX-M1, product price = 328,000 yen) ”,
(2) Corresponding to “Distributor Identification Data = 002”, “Individual Distributor Data (Distributor Name = ABC Consumer Electronics Shibuya Store, Flyer Distribution Date = September 23, 2000, Flyer Expiration Date = September 29, 2000” , Product name = DVREX-M1, product price = 328,000 yen) ”,
(3) Corresponding to “Distributor Identification Data = 003”, “Individual Distributor Data (Distributor Name = XYZ Consumer Electronics Ikebukuro Store, Flyer Distribution Date = September 16, 2000, Flyer Expiration Date = September 22, 2000” , Product name = DVREX-M1, product price = 305000 yen) ”.
The storage device of the information server 1 also stores “detailed product information” as product information provided by a dream company (a person who knows the details of the product) (FIG. 5). This is information that explains in detail the performance and operation method of the product “DVREX-M1”. Specifically, “DVREX-M1 (detailed description) 1 This product is OO so easy to operate. 2 This product Is □□, so the processing speed is fast.3 Because this product is △△, ▽▽ can be done ……… ”.
[0010]
Next, the information server 1 searches the individual store data corresponding to “received store identification data = 001” from the store data. In the case of the present embodiment, “store name = ABC home appliance Shinjuku store, leaflet distribution date = September 16, 2000, leaflet expiration date stored corresponding to“ store identification data = 001 ”in (1) above. = September 22, 2000, product name = DVREX-M1, product price = 328,000 yen ”(hereinafter referred to as“ individual store data obtained by search ”).
The information server 1 adds “detailed product information” and other necessary data (such as product photos) to the “individual store data obtained by searching” and presents them to the personal computer 2 ( Send). The personal computer 2 that has received it stores the data in a storage device and displays the data on the liquid crystal screen 11 (FIG. 6).
Specifically, “ABC home appliances Shinjuku bargain information” is displayed on the liquid crystal screen 11, and various information regarding this product is displayed below it. In this way, Mr. Yamada looks at the product information under the heading “ABC home appliances Shinjuku bargain information”, so Mr. Yamada, who trusts ABC home appliances, can purchase products with peace of mind. In addition, because the “detailed product information” displayed on the LCD screen 11 is information provided by the dream company (who knows the details of the product) that produced this product, Mr. Yamada Detailed explanations that cannot be explained can also be confirmed on the website.
[0011]
<Reservation: STEP4> and <Purchase at the store: STEP5>
Next, Mr. Yamada wants to purchase this product, and clicks “Reserve” on the liquid crystal screen 11 with the input mouse 12. As a result, the personal computer 2 transmits “reservation request” data to the information server 1, and the information server 1 that has received the data stores it in the storage device.
Next, the information server 1 transmits an input form for product reservation stored in the storage device to the personal computer 2, and the personal computer 2 that has received the input form displays the input form on the liquid crystal screen 11 as shown in FIG. Is displayed. Since data is set in advance for the product name and product price on the input form, Mr. Yamada inputs necessary information such as his address and name according to the input form, and inputs the “Send” part on the LCD screen 11. Click with mouse 7. Thereby, the personal computer 2 creates reservation data as order information based on the data input by Mr. Yamada, and transmits it to the information server 1. In this embodiment, the reservation data is the content as shown in FIG. 7, that is, “product name = DVREX-M1, product price = 328,000 yen, order quantity (order quantity as inventory information) = 1, purchaser. Name = Taro Yamada, Address = 〒 107-0055 Akasaka, Minato-ku, Tokyo 107-0055, Phone number = 03-3582-XXXX, E-mail = ○○○@□□□.com Means.
The information server 1 that has received (received) the reservation data stores it in the storage device. Then, order data as order information is created based on the reservation data, and the order data is presented (sent) to the sales server 3. In the present embodiment, the contents of the order data and the order data are the same (however, the order data may be partially processed and used as the order data). The sales server 3 that has received the order data displays the order data on a display device (not shown) installed in the ABC home appliance Shinjuku store. As a result, the store clerk recognizes that “Mr. Yamada, Minato-ku, Tokyo has made one reservation for DVREX-M1”. Later, Mr. Yamada goes to “ABC Home Appliances Shinjuku” and purchases one DVREX-M1.
In this way, based on the flyer 21 distributed by ABC home appliances Shinjuku store, customers browse information about products and purchase products from ABC home appliances Shinjuku store, so sales of ABC home appliances Shinjuku store will improve and Dream Company sales will also increase improves. In addition, ABC Household Appliances Shinjuku will more actively put up Dream Company flyers.
In addition, when accepting reservation data, it is preferable that the store clerk confirms the stock. That is, the store clerk confirms whether the product DVREX-M1 exists in stock in the store, and if there is no stock, orders the product from the manufacturer. Thus, since the reservation data includes the number of orders as inventory information, the dealer can check the inventory.
[0012]
Here, the store identification data will be described in detail.
In the present embodiment, the dealer identification data (FIG. 4) is a particularly meaningless number such as “001”, “002”, and “003”, but it may have a certain meaning.
For example, instead of “http://www.dream-c.co.jp/001”, use “http://www.dream-c.co.jp/001-000916” and place the first three digits in the flyer. It is good also as origin information, and it is good also as the distribution date information of a leaflet of the last 6 digits. That is, the first three digits “001” included in “001-000916” are the origin information indicating the origin of the leaflet (information indicating which retailer has distributed the leaflet), and the latter six digits “000916”. This part may represent the distribution date (information at the time of distribution) of the flyer.
Specifically, “001” means “ABC home appliances Shinjuku store”, the first two digits of “000916” mean the year of the year (2000 is the year 2000), and the third digit of “000916” The 4th digit means the month (“09” if “09”), and the 5th to 6th digits of “000916” mean the day (“16” if 16). Therefore, “001-000916” means “a flyer distributed at ABC home appliance Shinjuku store on September 16, 2000”.
By giving meaning to store identification data in this way, Dream Company can know when and where Yamada-san has accessed from the flyer distributed at the store, which can be used for future leaflet distribution methods. .
[0013]
In the present embodiment, the store identification data is a continuous number or character string of “001”, “002”, or “003” (a number or character string that can be predicted from other sales identification data). However, such predictable numbers and character strings cause the following problems.
For example, in the present embodiment, Mr. Yamada has taken back the flyer 21 from the ABC home appliance Shinjuku store, and the URL “http://www.dream-c.co.jp/001” described in the flyer is directly used as a personal computer. As a result, the product information is confirmed under the heading “ABC home appliance Shinjuku special price information” (FIG. 6).
However, if the store identification data is a series of numbers such as “001”, “002”, “003”, Mr. Yamada puts the URL “http://www.dream-c.co.jp/001” in the flyer 21. Despite being described, it is predicted and estimated that there may be some useful information in “002” and “003” next to “001”, for example, URL “http: // www. “dream-c.co.jp/003” may be entered. Since “003” in “http://www.dream-c.co.jp/003” is the store identification data assigned to “XYZ battery store” (FIG. 4), Mr. Yamada says “XYZ battery store” There is a possibility that the product information is confirmed under the heading “Special Price Information” and the product is ordered from “XYZ Battery Store”. That is, an unfavorable situation occurs in which the sales of the XYZ house battery bag store increase due to the leaflet placed in the ABC home appliance Shinjuku store.
Therefore, in order to avoid such inconvenience, it is effective to make the store identification data a number or a character string (a non-consecutive number or character string) that cannot be predicted based on other sales identification data.
[0014]
To make “001-000916” unrelated and unpredictable numbers, for example, the following may be performed.
It is assumed that a plurality of random number tables are stored in the information server 1, and that a random number table of “random number = r01” is included therein (FIG. 8). This “random number = r01” includes four conversion rules (conversion rules for dealers, conversion rules for the year, conversion rules for the month, conversion rules for the day), and these conversion rules are completely related to certain numbers. It is for conversion to numbers and letters that have no sex. The specific contents of these four conversion rules are as follows.
(1) The store data “001” is converted into “an”, “002” is converted into “sb”, “003” is converted into “tc”, “004” is converted into.
(2) In the case of a number representing a year, “2000” is converted to “bm”, “2001” is converted to “pa”, “2002” is converted to “vk”, and so on. Yes.
(3) In the case of a number representing the month, “January” is converted to “lb”, “February” is converted to “mz”, “August” is “xk”, “September” is “ In “cf”,... “December” is determined to be converted into “wi”.
(4) In the case of a number representing a day, “1 day” is converted to “gr”, “2 days” is converted to “nj”, “15 days” is “yk”, “16 days” is “ In “pt”, it is determined that if “31st”, it is converted to “au”.
[0015]
Then, “001-000916” is converted according to these rules, and the specific conversion contents are as follows.
(1) Since the data indicating the store is “001”, it is converted to “an”.
(2) Since the data indicating the leaflet distribution date (year) is “2000”, it is converted to “bm”.
(3) Since the data indicating the distribution date (month) of the leaflet is “09”, it is converted to “cf”.
(4) Since the data indicating the distribution date (day) of the leaflet is “16”, it is converted to “pt”.
Therefore, “001-000916” is converted into a character string “ancfpt”. Then, “random number (number indicating which random number table is used) = r01” is added to the head of “ancfpt”, and the store identification data is “r01-ancfpt”.
If the store identification data is converted into numbers and character strings that are not continuous (unpredictable) in this way, the above-mentioned inconvenience, that is, the XYZ home battery bag based on the flyer brought home from the ABC home appliance Shinjuku store. The inconvenience of purchasing products from the store can be avoided.
Note that the method of converting numbers and character strings is not limited to this method.
[0016]
Second Embodiment of the Invention
A second embodiment of the present invention will be described with reference to the drawings. In the first embodiment, the case where Mr. Yamada goes to the store and purchases the product has been described. In this embodiment, the product is sent directly from the manufacturer, Dream Company, to Mr. Yamada, and the sales go to the ABC home appliance Shinjuku store. The case of adding will be described.
The processing procedure of the present embodiment is as follows: <Flyer acquisition: STEP 1> → <Access to web page: STEP 2> → <Product information presentation: STEP 3> → <Order: STEP 4> → <Manufacturer ships product: STEP 5> → <Order information Notification: STEP6> → <Sales counter sales: STEP7> The procedure is performed (FIG. 9).
Among these processes, <flyer acquisition: STEP 1> → <access to web page: STEP 2> → <product information presentation: STEP 3> is the same as in the first embodiment. That is, the same processing is performed until the detailed description of the product is confirmed in FIG. Hereinafter, the processing of <order: STEP4> → <manufacturer shipping product: STEP5> → <order information notification: STEP6> → <sales sales recording: STEP7> will be described.
[0017]
<Order: STEP4>
Mr. Yamada, who has confirmed the detailed information on the product on the liquid crystal screen 11 (FIG. 6), wants to purchase this product, and clicks “Purchase” on the liquid crystal screen 11 with the input mouse 12. As a result, the personal computer 2 transmits “purchase request” data to the information server 1, and the information server 1 that has received the data stores it in the storage device.
Next, the information server 1 transmits an input form for product purchase stored in the storage device to the personal computer 2, and the personal computer 2 that has received it displays the input form on the liquid crystal screen 11 (FIG. 10). ). Since data is set in advance for the product name and product price in the input form, Mr. Yamada inputs necessary information such as his address and name according to the input form, and “Send” on the LCD screen 11 is input mouse. Click with 7. Then, the personal computer 2 creates order data as order information based on the data input by Mr. Yamada and transmits it to the information server 1. In this embodiment, the order data is as shown in FIG. 10, and “product name = DVREX-M1, product price = 328,000 yen, order quantity = 1, purchaser name = Taro Yamada, address = 〒 107-0055 Akasaka, Minato-ku, Tokyo ○-○-○, phone number = 03-3582-XXXX, E-mail=○○○@□□□.com, payment method = credit card, card number = 6789-5432- 1234-XXXX, expiration date = August 2003 ”.
[0018]
<Manufacturer ships products: STEP5>
The information server 1 that has received (received) the order data stores it in a storage device, and creates shipping data as shipping information based on the order data and other data stored in the information server 1. In the present embodiment, the shipment data is “shipment product = electronic device, product weight = 500 g, quantity = 1, delivery address = Taro Yamada, address = Akasaka, Minato-ku, Tokyo 107-0055, ○ − ○ − ○, telephone number = 03-3582-XXXX, shipping source = dream company, address = Roppongi ○-○-○, Minato-ku, Tokyo 102-0009, phone number = 0-3530-XXXX ” FIG. 11).
Next, the information server 1 presents (sends) the shipping data to the shipping server 4. Then, the shipping server 4 receives this data and displays it on a display device (not shown). As a result, the delivery company's delivery crew goes to the Dream Company to pick up the product and deliver it to Mr. Yamada's home. In this way, if the manufacturer sends the product directly to the customer, the dealer does not have to have extra inventory of the product.
[0019]
<Notification of order information: STEP6> and <Sales sales of dealer: STEP7>
Next, the information server 1 creates order data as order information based on the order data (FIG. 10), and presents (transmits) the order data to the sales server 3. In the present embodiment, the contents of the order data and the order data are the same (however, the order data may be partially processed and used as the order data). Then, the sales server 3 receives this data, and the dealer performs processing related to sales. In other words, it is assumed that the received “product name = DVREX-M1, product price = 328,000 yen, order quantity = 1” was sold by the ABC home appliance Shinjuku store, and sales are recorded based on this sales data. In the present embodiment, data “product name = DVREX-M1, product price = 328,000 yen, order quantity = 1” included in the ordering data plays a role as sales information.
In the present embodiment, the explanation of the product and the shipment of the product are all performed by the manufacturer Dream Company, but the sales are recorded in the ABC home appliance Shinjuku store. In this way, the support of the dealer by the manufacturer can be realized, and the dealer also actively puts leaflets and the like.
[0020]
Third Embodiment of the Invention
A third embodiment of the present invention will be described with reference to the drawings. In the present embodiment, a case will be described in which a product is directly sent from the Dream Company to Mr. Yamada, and an advertising fee is transferred to the ABC home appliance Shinjuku store.
The processing procedure of this embodiment is as follows: <flyer acquisition: STEP 1> → <access to web page: STEP 2> → <product information presentation: STEP 3> → <order: STEP 4> → <manufacturer shipping product: STEP 5> → <advertisement fee Payment: STEP 6> is performed (FIG. 12).
Among these processes, <flyer acquisition: STEP 1> → <access to web page: STEP 2> → <product information presentation: STEP 3> is the same as in the first embodiment, and <order: STEP 4> → <manufacturer sends product: STEP 5 > Is the same as in the second embodiment. That is, it is the same as in the first embodiment and the second embodiment until the delivery company delivers the product to Mr. Yamada's house. Hereinafter, the processing of <advertisement fee payment: STEP6> will be described.
[0021]
<Advertisement fee payment: STEP6>
After sending the shipping data to the delivery company (after STEP 5), the information server 1 creates payment data (payment data as payment information) related to the advertising fee based on the order data and other data stored in the information server 1 To do. In this embodiment, the payment data is “transfer amount = 500 yen, transfer person = Dream Company, Inc., telephone number = 0-03-3530-XXX, payee = ABC home appliance Shinjuku store, account = XX Bank Shinjuku branch, normal 567XXXX, It means data consisting of “transfer classification = telegraph” (FIG. 13).
The information server 1 presents (sends) this payment data to the payment server 5. And the payment server 5 which received this data performs the process for transfer. Thus, if a product is sold by the leaflet placed at the store, the store will receive an advertising fee, and the revenue of the store will increase. In addition, if the advertising fee income comes in, the dealer will put more leaflets and so on, so the sales of Dream Company will also improve.
[0022]
Fourth Embodiment of the Invention
A fourth embodiment of the present invention will be described.
The first to third embodiments described above implement the present invention by transmitting and receiving various data using a computer (server or personal computer). However, the present embodiment does not use a computer. The present invention is implemented. That is, various data in the first embodiment to the third embodiment are information providers (dream company), information viewers (Mr. Yamada), sellers (ABC home appliances Shinjuku) as information (information list) represented on documents. It is delivered between the shop), the shipper (delivery company), and the payment institution (bank).
Documents may be delivered by mail, facsimile, hand delivery, or the like. The processing procedure and the like are the same as those in the first to third embodiments. In addition, the processing performed by computers (information provision means, personal computers, sales means, shipping means, payment means) includes employees of Dream Company, the reader himself, employees of ABC home appliance Shinjuku store, employees of delivery companies, bank employees, etc. Will do.
In this way, the present invention can be implemented without using a computer or the Internet.
[0023]
Although specific cases have been described in the above embodiment, the present invention is not limited to these specific cases. For example, the following cases may be used.
(1) Although the electronic device has been described as an example of the product in the above embodiment, the present invention is not limited to the electronic device, and can be used for any other product. It can also be used for services as well as products. That is, the “product” in the present invention is a broad concept including services.
(2) The content of the data is not limited to the data described in the embodiment. That is, any other data may be used as long as it can play the same role.
(3) The hardware is not limited to that described in the embodiment. That is, any other hardware may be used as long as it can play the same role. For example, information may be transmitted by facsimile or telephone.
(4) The contents and procedure of the process are not limited to those described in the embodiment. That is, any other processing content / procedure may be used as long as it can play the same role.
(5) In the above embodiment, “the dealer identification data is posted on the advertising means (flyer)” means that the dealer identification data is printed on a document such as a flyer. The phrase “identification data is published in advertising means (flyers)” is not limited to this. For example, the case where store identification data is stored in a storage medium such as a floppy disk is also included.
(6) In the above embodiment, the access information is a URL, but the access information is not limited to a URL.
(7) In the above embodiment, the store identification data is included in the URL, but it may not be included in the URL.
(8) In the above embodiment, “a person who is familiar with the product content” means a manufacturer who manufactured the product, but a “person who is familiar with the product content” is not limited to the manufacturer.
(9) In the above embodiment, a case where a flyer is distributed at a store is taken as an example, but the method of distributing the flyer is not limited to this. For example, a flyer may be distributed as a newspaper insert, or the content of the advertisement may be notified by e-mail. That is, the advertising means is a broad concept including a newspaper insertion advertisement, an e-mail advertisement, and the like.
[0024]
【The invention's effect】
The present invention has the following effects.
(1) Effects at dealers.
(A) In the present invention, the manufacturer (a person who is familiar with the contents of the product) will act on behalf of the description of the product. Can increase the probability of sales.
(B) If the product is sent directly from the manufacturer, the store can handle the product that is highly dangerous to the store (for example, expensive, other types, products with a short model change cycle) without keeping inventory. In addition, this makes it possible to obtain profits without incurring selling costs by the store itself.
(C) The dealer may issue a newspaper insertion advertisement for sales promotion, but it is virtually impossible to publish a detailed description of the product in a limited advertising space. That is, it is practically impossible to give a detailed description of a product while promoting the product in a limited advertising space. However, by using the present invention, it is possible to provide a detailed description of a product simply by adding a URL (access information) to an insertion advertisement. In other words, if the present invention is used, it becomes possible to explain the product in detail while promoting the product in a limited advertising space.
Also, retailers can keep advertising costs down at a lower cost.
(2) Effects at manufacturers.
(A) Since the manufacturer can give more specialized explanations and appropriate advice, it is possible to increase the probability that the customer will purchase the product, increase the number of shipments, and increase the profit. .
(B) The advertising and advertising activities of the products performed by the manufacturer need only distribute flyers to dealers. Therefore, the manufacturer can reduce the cost for recognizing the product and the manufacturer name.
(C) Since the manufacturer can acquire opportunities to directly interact with customers and customer information, it can efficiently collect market information necessary for new product development and sales promotion.
(D) When a customer purchases a product, the creditworthiness of the store is added in addition to the creditworthiness of the product or manufacturer, so that the customer can purchase the product with more peace of mind and the sales opportunities are expanded.
(E) If you take home the leaflet on which the store identification information is posted, you can check the detailed explanation about the product, so more customers will take home the leaflet. As a result, the advertising effect of the flyer is improved and the sales of the product can be increased.
(F) If the store identification information is included in the URL, the information server can determine the store to which the leaflet has been distributed by receiving the URL, and can provide information corresponding to the store.
(3) Customer benefits.
(A) Since the customer can purchase a product from a store with which he / she usually deals, the product can be purchased with peace of mind.
(B) Since it is possible to receive more specialized explanations and appropriate advice from the manufacturer, it can be purchased after being convinced that it matches the purpose of the customer, and the satisfaction after purchase can be increased. it can.
(C) Since the customer can receive explanations and advice at home without going to a store, convenience is enhanced.
[Brief description of the drawings]
FIG. 1 is a diagram showing an outline of each device of an embodiment of a sales support system according to the present invention.
FIG. 2 is a diagram showing a processing flow of the first embodiment.
FIG. 3 is a diagram showing the contents of a flyer.
FIG. 4 is a diagram showing the contents of store data.
FIG. 5 is a diagram showing detailed product information.
FIG. 6 is a diagram showing display contents when product information is presented.
FIG. 7 is a diagram showing an input form at the time of product reservation.
FIG. 8 is a diagram showing conversion contents of store identification data.
FIG. 9 is a diagram illustrating a processing flow of the second embodiment.
FIG. 10 is a diagram showing an input form at the time of product purchase.
FIG. 11 is a diagram showing the contents of shipping data.
FIG. 12 is a diagram illustrating a processing flow of the third embodiment.
FIG. 13 is a diagram showing the contents of payment data.
[Explanation of symbols]
1 Information server
2 PC
3 Sales server
4 Shipping server
5 payment server
6 Internet
11 LCD screen
12 Input mouse
13 Input keyboard
21 Flyer

Claims (1)

A sales support system in which an information server and a personal computer are connected via the Internet,
  The personal computer has an input means for inputting predetermined information including store identification data described in a paper medium advertisement, and the predetermined information when the predetermined information is input to the input means. For transferring the information to the information server,
  The information server stores the store identification data and individual store data as a table in association with the store identification data,
  The individual store data includes a store name, an advertisement distribution date of the paper medium, a product name and a product price,
The information server extracts the store identification data included therein from the predetermined information received from the personal computer, searches individual store data related to the extracted store identification data, and performs the search Send the added data to the personal computer, and add other data to the personal computer.
The personal computer receives data obtained by adding other data to the searched individual store data, displays it on the screen, and when the user selects reservation as a result of the display on the screen of the data, Transfer reservation request data to the information server,
  When the information server receives the reservation request data, the information server transmits an input form for product reservation stored in a storage device to the personal computer,
  The personal computer that has received the input form displays the input form on the screen, and when transmission is selected after the user inputs additional information, creates reservation data based on the additional information and sends it to the information server. Transfer, sales support system.

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