JP4719986B2 - How to apply for a campaign - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention is a non-contact IC in which an information providing medium with a non-contact IC memory capable of recording and reading information data is attached to a packaging container or a product itself, and information data relating to the packaged product etc. can be read from the IC memory and used. The present invention relates to an information providing medium with memory, a product to which the information providing medium with non-contact IC memory is attached, and an information providing method for providing information on the product, campaign information, company information, store information, and the like.
[0002]
[Prior art]
In addition to product information such as product name, manufacturer information, manufacturing information, and barcode, the product itself and product packaging containers (hereinafter referred to as “product”) include information such as misplaced information on prizes, etc. Information other than product information such as application ticket marks and application stickers is printed.
[0003]
In particular, in order to print information other than product information on products, etc., the design space is limited, and when a customer applies for a campaign, etc., the application ticket part is cut off from the product, the seal part is peeled off, and the application is made. It takes time to collect tickets, attach them to application sheet mounts, and mail application tickets and stickers.
[0004]
In addition, if information other than merchandise information such as prize information, gift ticket marks at the time of campaign, product information such as stickers is presented by printing on containers as in the present situation, There is also a risk that trouble such as copying, forgery, or unauthorized use of application stickers may occur or the occurrence may be overlooked.
[0005]
In addition, for manufacturers and distributors that implement product sales campaigns, it takes time and effort to process application data submitted by a large number of customers, and the response after the data processing, as well as customer information data obtained through application, etc. However, there are also inconveniences that it is difficult to use them well.
[0006]
[Problems to be solved by the invention]
The present invention enables product information related to products, information other than product information such as hit information, application ticket marks, application stickers, etc., to be attached to a packaging container using a form other than printing and presented to a customer. In this way, the container is not subject to design space restrictions as much as possible, and the time required for customers to apply for campaigns, etc. is removed, collected, attached to the mount, and mailed. And to avoid the occurrence of copying, counterfeiting, fraudulent use, etc. of winning tickets and application tickets, etc. Check the conditions, determine whether it is a genuine application ticket, and improve the efficiency of various processes such as tabulation work, and use the application time, etc. Allowing additional campaigns and the like by a commodity information being packaged by further product itself or the packaging container is to be able to provide efficient for customers and product distributors like.
In addition, the side which received said application ticket is a side which implements a sales campaign, and is a manufacturer, a dealer, or a processor etc. which received those requests.
[0007]
[Means for Solving the Problems]
The invention according to claim 1 of the present invention provides an information providing medium with a non-contact IC memory in which a non-contact IC memory in which information data of product information and campaign information is recorded is attached to a packaging container or a main body of the product, and information data. Reading means for reading from the non-contact IC memory, a terminal connected to the reading means, connected to the network, customer data input from the terminal and input to the terminal and information data read from the reading means in the database A campaign application method characterized in that a campaign application process is performed by transmitting customer data and information data from a terminal device to an information management server using an information providing system having an information management server to store. .
[0008]
Further, the invention according to claim 2 of the present invention provides an information providing medium with a non-contact IC memory in which a non-contact IC memory in which information data of product information and campaign information is recorded is attached to a packaging container or a main body of the product, and information data. Reading means for reading from the non-contact IC memory, a terminal connected to the reading means, connected to the network, customer data input from the terminal and input to the terminal and information data read from the reading means in the database Using an information providing system having an information management server to store, campaign application processing is performed when the number of customer data and information data transmitted from the terminal device to the information management server reaches the required cumulative number. This is a campaign application method characterized by
[0022]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of an information providing medium with a non-contact IC memory according to the present invention will be described in detail below.
[0023]
1A and 1B are external perspective views showing an example in which an information providing medium with a non-contact IC memory is provided on a product. FIG. 1A is a paper container such as a paper box, or a plastic container (bottle container). ), A container in which the information providing medium 1 with a non-contact IC memory is attached to one surface of a hard packaging container A such as a glass container, and (b) is a synthetic resin film, a paper sheet, a metal foil, or a composite of these This is a container in which the information providing medium 1 with a non-contact IC memory is attached to one surface of a soft packaging container B such as a pouch made of a material or the like.
[0024]
FIG. 1C shows an information providing medium 1 in which a non-contact IC memory is attached to one surface of a sheet C such as a label or a seal. The sheet C is appropriately used as a hard packaging container A or a flexible packaging container. It is attached to the packaging container body such as B.
[0025]
The information providing medium 1 with a non-contact IC memory is used when the packaging material A or the surface of the inner surface of the packaging container A or the inner surface of the packaging container A or B, or the material layer of the structure constituting the commodity container or the structure is a laminated material. Are attached and fixed between layers of the laminated material.
[0026]
Further, in the case of a sheet C such as a label or a seal (a heat-sensitive adhesive layer or a pressure-sensitive adhesive layer (adhesive layer) may be laminated on the back surface thereof), the front surface or the back surface thereof, or the sheet C When the sheet C is a laminated material, it is attached and fixed between layers of the laminated material.
[0027]
If the material used for the packaging containers A and B or the sheets C is a light-shielding material, the information providing medium 1 with the non-contact IC memory has a container inner surface of the packaging containers A and B, a rear surface of the sheets C, or the It can be visually concealed by attaching it in the material layer or between the laminated material layers. Moreover, when attached to the surface of the packaging containers A and B or the sheets C, it can be visually concealed by appropriately coating with a light-shielding paint or attaching a light-shielding sheet.
[0028]
As the information providing medium 1 with the non-contact IC memory, for example, a small IC memory chip (the size is not particularly limited, but one side or a diameter is 1 mm or less, for example) can be used. Or / and antenna part or / and memory part with non-contact IC memory formed directly on the product and the packaging container body of the product by plate-making printing method using conductive ink and insulating ink (or electrical resistance ink) The information providing medium 1 or an IC memory chip in which an IC memory is formed on a predetermined chip substrate by a prepress printing method may be used.
[0029]
The non-contact IC memory used for the information providing medium with the non-contact IC includes an antenna unit, a memory unit, and a conductive circuit unit that connects the antenna unit and the memory unit, and the antenna unit stores information data to the memory unit. This is a portion for generating induced electromotive force for supplying the operating power for reading and recording and for reading the recorded information data from the memory unit.
[0030]
A writing / reading means (reader / writer) capable of recording / reading information to / from the information providing medium 1 with a non-contact IC memory connected to an information terminal (such as a personal computer) is a product information or product sent from the antenna section of the means. A write signal or a read signal based on an induced electromotive force is generated in the antenna part of the non-contact IC memory which holds a predetermined interval and is read by a write signal or a read signal based on radio waves of a predetermined frequency based on information data other than information. .
[0031]
Then, product information and information other than product information are written and recorded as data in the memory part of the information providing medium 1 with the non-contact IC memory, or information other than product information and product information recorded in the memory part is written as data. Read to the reading means.
[0032]
The IC memory may be capable of both writing recording (including rewriting and rewriting recording) and reading by writing / reading means (reader / writer). However, in the present invention, alteration or unauthorized use of information In order to prevent this, it is appropriate that the information data recorded in advance can be read only by the writing / reading means (reader / writer). In this case, the information data is the manufacturer of the target product ( Or, it is written and recorded in advance in the IC memory by the seller).
[0033]
In the information providing medium 1 with the non-contact IC memory, product information related to the product to be packaged and campaign information of the product in addition to the product information are recorded as information data. May be recorded, or only information other than the product information related to the packaging target product such as the campaign information of the product may be recorded.
Information may be written and recorded in the IC memory (or IC memory chip) before or after the product and the information providing medium 1 with the non-contact IC memory are attached to the packaging container body of the product.
In addition, the writing / recording operation involves manufacturing a product, a product manufacturer 11 that wraps the manufactured product, or a packaging container body, or mounting the IC memory 1 (or IC memory chip) on the manufactured packaging container body. Any of the packaging container manufacturers 12 (converters) to be attached can do so using writing means (not shown).
[0034]
Examples of the product information related to the package target product recorded in the information providing medium 1 with the non-contact IC memory include a product name, a product price, a manufacturer, a seller, an address, a telephone number, a manufacturing lot, a manufacturing date, and a manufacturing Manufacturing information such as machines, manufacturing personnel, etc., cooking recipes, calories, expiration date, notice information, campaign information such as prize hits and application information, store information, raw material name, raw material producer name, place of origin, or Information such as container body material, sorted collection, life cycle inventory information, assessment information, and number of recyclings is recorded, but is not limited to these information.
[0035]
In addition, information other than the product information related to the product to be packaged, such as the campaign information of the product recorded in the IC memory of the above-mentioned information providing medium with a non-contact IC memory, information about winning prizes (information on winning tickets), campaign application There is information (information on application tickets and application sticker tickets), but it is not limited to these.
The information providing medium with a non-contact IC memory can be used in the form of a label, a seal, a tag, a sticker, or a bottleneck. An example of the above-mentioned labeling is price tagging. The price tag is in the form of a frame with an IC memory, and the price is displayed in the frame so that it can be seen by humans. It can be changed by a method such as doing so, and can be handled at low cost.
In addition, in the case of an information providing medium with a non-contact IC memory used for application, not only a specific name such as “application ticket” is visually added, but also a specific mark, character, symbol, etc. are attached. Of course, the part, that is, the part that can be visually identified is called an “application ticket”.
[0036]
Next, an embodiment of the product information providing method (system) of the present invention using the information providing medium with the non-contact IC memory will be described in detail below.
[0037]
FIG. 2 is a system block diagram for explaining an embodiment of the product information providing method of the present invention, in which 11 is a product for manufacturing a target product to be packaged using an information providing medium with a non-contact IC memory. Manufacturer 12 is a packaging container manufacturer (container processing) that manufactures and processes the information providing medium with non-contact IC memory (or sheets with non-contact IC memory such as labels and seals and packaging containers attached with the sheets). (Contractor; converter), 13 is a store (seller) that sells the target product (or campaign, application, etc.), 14 is a product packaged using an information providing medium with a non-contact IC memory, and 15 is the target product A customer 16 to be purchased is a writing / reading means (or reading means) connected to a terminal such as a register in a sales store.
In the figure, the dotted line connecting the packaging container manufacturer 12, the product manufacturer 11, and the store 13 (seller) is the packaging container of the product and the product and the packaged product with non-contact IC memory packaged in the container. Indicates logistics.
[0038]
In FIG. 2, reference numeral 20 denotes information recorded in the IC memory of the information providing medium 1 with the non-contact IC memory transmitted from the writing / reading means 16 (or reading means) of the dedicated terminal of the store (seller). A database that stores and supplies information to be stored or supplied or recorded in an IC memory, information to be output and displayed on the screen of a dedicated terminal of a store (seller), information for processing the information, and the like Yes, for example, the product information to be recorded in the IC memory of the information providing medium 1 with a non-contact IC memory, various information other than the product information, attribute information of each IC memory 1 main body (tag information as a memory tag), etc. An IC memory database 21 for storing and supplying, a database 22 for storing and supplying customer information such as application information, and personal information extracted from information related to customers. It consists of paid supplying personal information database 23.
[0039]
In FIG. 2, reference numeral 30 denotes information stored in the IC memory transmitted from the writing / reading means 16 (or reading means) of the terminal dedicated to the store (seller). 21, 22 and 23) to output and display information stored in a store (seller) dedicated terminal, or to write and record information on the product itself and the IC memory attached to the packaging container. Is an information management data server to be supplied to, and 41 is a support (service) contractor that cooperates with the product manufacturer.
[0040]
Further, in FIG. 2, reference numeral 50 denotes a network line such as an internet, which is dedicated for connecting and controlling the product manufacturer 11, the packaging container manufacturer 12, and the writing / reading means 16 of the store 13 (seller). The terminal device, the information management data server 30, and the support (service) supplier 41 are connected to the network. Information can be written and recorded on the IC memory (or IC memory chip) of the information providing medium with a non-contact IC memory before or after the IC memory is attached to the packaging container body and the product. The information recording medium 1 with the non-contact IC memory is manufactured in the recording work by manufacturing the product, the product manufacturer 11 who wraps the manufactured product, or manufacturing the packaging container body or the product. Or any one of the manufacturers 12 (converters) of the packaging container or the like to which the IC memory chip) is attached can be performed by using a writing means (not shown), and the information for writing the information is the product manufacturer. 11 or an information management data server 30 connected to a network with a writing means (not shown) installed in the packaging container manufacturer 12. You can take the product information or product various information other than the information or the like for recording the C memory from the storage supply IC memory database 21.
[0041]
Connection between a terminal device installed in a store (seller) connected to the reading means 16 for reading information recorded in the information providing medium 1 with the non-contact IC memory and the information general data server 30 (and the database 20) As the identification information used for (connection authentication), identification information such as an ID code may be used, and the product information recorded in the IC memory or information other than the product information (or part of the information) is stored in the IC memory. The individual tag information may be used as identification information for connection (connection authentication).
[0042]
As the product information providing method of the present invention, as in the invention according to claim 13, the product provider 13 (store, seller) can directly connect the information providing medium with a non-contact IC memory of the present invention to the product 14 or the product. A database 20 for storing information such as IC memory tag information, customer information, customer personal information, etc. from an IC memory 1 that can be written and read information data in a non-contact manner attached to the packaging container body The product information is read out using the reading means 16 connected to a terminal connected to the network with the information integrated data server 30 that receives and supplies such information, and the product information, campaign information, It is characterized by providing company information, store information, and the like.
[0043]
As an information providing method of the present invention, as in the invention according to claim 14, the product provider 13 (store, seller) uses the information providing medium with a non-contact IC memory of the present invention as a packaging container for the product 14. A database 20 that stores information such as IC memory tag information, customer information, and customer personal information from an IC memory that can be written to and read from information data in a contactless manner attached to the main body or the product itself. On the other hand, information such as campaign winning information is read using the reading means 16 connected to the terminal unit connected to the network with the information integrated data server 30 that accepts and supplies such information, and the winning information is given to the customer 15. Such information is provided.
[0044]
As an information providing method of the present invention, as in the invention according to claim 15, the product provider 13 (store, seller) uses the information providing medium with a non-contact IC memory of the present invention as the product 14 or the product. From the IC memory that can be written and read information data in a non-contact manner attached to the packaging container body, to the database 20 that stores information such as IC memory tag information, customer information, customer personal information, etc. Service information such as campaign application information is read using the reading means 16 connected to a terminal connected to the network with the information management data server 30 that accepts and supplies such information, and the service information is provided to the customer 14. At the same time, the personal information of the customer 15 is transmitted to the information management data server 30 by using the terminal and recorded in the database 20, Service information, such as the over down application, store information, and is characterized in that the registration corresponding to the product information, and the like.
[0045]
Next, as a specific example of the information providing method (system) of the present invention, as shown in FIG. 2, information recorded on the information providing medium 1 with the non-contact IC memory is read in the vicinity of the register of the store 13. A dedicated terminal device (for example, a personal computer) as an operation control unit and a writing / reading means 16 connected thereto are installed, and the information providing medium 1 with a non-contact IC memory attached to a packaging container for packaging the product or the product is scanned. As a result, the product information of the product recorded in the IC memory and / or information other than the product information (such as campaign information of the product) is transferred to the information management data server 30 connected to the dedicated terminal via the network. Is done.
[0046]
The customer can read out the prize for the product or the information on the hitting in the application from the information management data server 30 and output and display it on the screen of the dedicated terminal device. The information management data server 30 stores the information in the IC memory. It has an IC memory database 21 for storing memory tag information, product information, etc., and is connected to the dedicated terminal (reading terminal) of the store via a network such as a communication line, whereby a server for each reading terminal Can be installed at low cost.
[0047]
Further, the information directly written in the IC memory of the information providing medium 1 with the non-contact IC memory is a unique server having a database for storing write information connected to the dedicated terminal (reading terminal) of the store 13. For example, a database and a unique server may be provided in the dedicated terminal (reading terminal) body of the store 13, and the data may be read and stored in the database. Alternatively, the data server 20 (21, 22, 23) provided in the information management data server 30 may be read and stored by using a communication line such as the Internet.
[0048]
Next, as another specific example of the information providing method (system) of the present invention, as shown in FIG. 2, an IC memory (IC memory) in which necessary information is written instead of printing an application ticket and an application sticker. By reading the product (packed product) to which the tag) is attached by the reading means 16 connected to the dedicated terminal as described above, registration, accumulation and application of the campaign are possible.
In addition, the processing time for accepting applications can be shortened.
[0049]
The application is performed by scanning the information providing medium 1 with a non-contact IC memory attached to the product with a dedicated terminal and inputting customer data, and the data is connected to a personal information database 23 connected by a communication circuit by a network such as the Internet, An application is sent to a data server 30 having a database 20 such as an IC memory tag database 21 in which product information is stored.
[0050]
The cumulative application is processed in the same way, and the application is made when the required cumulative number is reached. Customers, sellers, etc. can confirm on the screen which is an external output device connected to the terminal.
[0051]
The consumer data is made by initial input or a card (name, address, telephone number, age, etc.) that can be confirmed by an individual. These pieces of information are sent to the product manufacturer 11 (sent via a network line) for processing, or sent to other affiliated service providers (organizations) (sent via a network line) for processing. Is done.
[0052]
By these, automation of customer campaign application can be achieved, and customer information and the like that can be obtained by application can be utilized.
[0053]
In addition, instead of printing application tickets and application stickers, IC memory data with necessary information written is read and applied, so that a copy of the printed copy, fake application tickets, etc., unauthorized use or unauthorized acquisition of application stickers Can be prevented.
[0054]
Further, write restriction to the IC memory of the information providing medium 1 with the non-contact IC memory (for example, only once), or a product or a packaging container (including wrapping paper) of the information providing medium 1 with the non-contact IC memory is configured. Unauthorized use and unauthorized acquisition can be prevented by attaching the inner surface of the material or in the material layer or between the layers of the laminated material, or destroying the memory due to unauthorized removal of the IC memory.
[0055]
【The invention's effect】
The present invention attaches an information medium with a non-contact IC memory to which information relating to the product, campaign information other than the product information, etc. is written and recorded as electronic data on the product itself and the packaging container body that wraps the product. By reading the recorded information from the provided memory IC memory, it is possible to automate data registration and tabulation of customer application information in product sales campaigns, etc., enabling effective use of customer information obtained through application Become.
[0056]
In addition, by attaching an information provision medium with non-contact IC memory to the inner surface of the structure of the container body, the layer of the structure, or the laminated part of the structure, the design space restrictions for printing information on the container can be eliminated. The information providing medium with the non-contact IC memory can be attached without being restricted by the installation space.
[0057]
In addition, information can be written directly to the IC memory of the information providing medium, or can be written by linking with information printed on the container body to which the IC memory is attached. The IC memory can be recorded on the information providing medium with the non-contact IC memory and attached to the inner surface of the container having the light-shielding property, in the container structure layer or between the laminated layers and visually concealed. It is possible to prevent unauthorized use such as copying and counterfeiting of information, and to add security to the information.
[0058]
Further, according to the present invention, the information written and recorded in the IC memory attached to the product and the container in which the product is packaged can be read as data in a non-contact manner by the reading means of the dedicated terminal device. Data can be registered, aggregated, accumulated, and processed quickly.
[Brief description of the drawings]
FIGS. 1A and 1B are explanatory views of an information providing medium with a non-contact IC memory according to the present invention, and FIG. 1C is a non-contact IC memory with which the information providing medium with a non-contact IC memory according to the present invention is used. Explanatory drawing of sheets (a label, a seal, etc.).
FIG. 2 is a system block diagram illustrating an information providing method according to the present invention.
[Explanation of symbols]
A ... Rigid packaging container B ... Soft packaging container C ... Sheets 1 ... Information providing medium 11 with non-contact IC memory ... Product manufacturer 12 ... Packaging container manufacturer 13 ... Store 14 ... Information providing medium with non-contact IC memory 15 ... Customer 16 ... Terminal 20 ... Database 21 ... IC memory tag information database 22 ... Customer information database 23 ... Personal information database 30 ... Information management data server 41 ... Partner service provider (other organizations)
50 ... Network

Claims (2)

An information providing medium with a non-contact IC memory in which a non-contact IC memory in which information data of product information and campaign information is recorded is attached to the packaging container or the main body of the product, a reading means for reading the information data from the non-contact IC memory, and a read An information providing server comprising: a terminal device connected to the network and connected to the network; and an information management server for storing customer data input from the terminal device and customer data input to the terminal device and information data read from the reading device in a database A campaign application method characterized in that a campaign application is processed by transmitting customer data and information data from a terminal device to an information management server using a system. An information providing medium with a non-contact IC memory in which a non-contact IC memory in which information data of product information and campaign information is recorded is attached to the packaging container or the main body of the product, a reading means for reading the information data from the non-contact IC memory, and a read An information providing server comprising: a terminal device connected to the network and connected to the network; and an information management server for storing customer data input from the terminal device and customer data input to the terminal device and information data read from the reading device in a database A campaign application method characterized in that a campaign application process is performed when the number of customer data and information data transmitted from a terminal device to an information management server reaches a required cumulative number using the system.

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