JP4769099B2 - Price change label and its application method - Google Patents

Description

    The present invention relates to a price change label and an attaching method thereof, and more particularly to a price change label for changing the price displayed on a product and an attaching method thereof.

The conventional price change label and its attaching method will be outlined based on FIGS.
FIG. 5 is a plan view of a conventional price display label 1 and price change label 2.
The price display label 1 includes a product name display unit 4, a price display unit 5, a bar code display unit 6 (optical reading display unit, price related information display unit), and a human display unit 7 ( Price-related information table), and necessary information is printed and displayed.
The display information may be directly printed on the surface of the packaging container or the like with or without the price display label 1 depending on the type of product.

The bar code display unit 6 is an optical reading display unit that displays a bar code, a two-dimensional code, and other optically readable symbols. Specifically, the bar code display unit 6 displays a management number relating to a product and its price, and other price related information. It is a price related information display part to display.
The human display unit 7 is generally formed in a lower part of the price display label 1 and is a character or symbol other than a bar code, which can be visually recognized by a person such as a retail store. This is a price-related information display unit that displays various price-related information as necessary, such as the store name, its address, the contents of the product, the expiration date, the processing date, the content, the processor, the dealer, and the like.

The price change label 2 is usually a price reduction label that is attached to the product in order to change the price displayed on the product by the price display label 1.
That is, the price change label 2 defines a price cut price display unit 8 and a change bar code display unit 9 that displays a bar code corresponding to the change content when the display content of the bar code display unit 6 is changed. The necessary information is printed and displayed.

FIG. 6 is a plan view showing a state in which the price change label 2 is affixed to a part of the price display label 1, and indicates that the price display portion 5 of the price display label 1 is changed by the price change label 2. It shows the state.
However, in order to clearly indicate how much the price has been reduced, it is necessary that the display contents of the price display unit 5 remain without being covered by the price change label 2 so that the customer can visually check.
Also, in general, at least the barcode of the barcode display unit 6 is read so that the person in charge does not read the content of the barcode display unit 6 at the cash register, that is, so as to read the content of the changed barcode display unit 9. It is desirable to affix the price change label 2 so as to conceal a part of the price.

When the price change label 2 is pasted, as shown in the figure, the portion of the human display portion 7 located below the price display label 1 is covered, and it is difficult to confirm the display contents. There is a problem that there is.
In particular, for food-related products, the display of the human display unit 7 is obligated by the JAS method, and even if the price change label 2 is applied, the display content of the human display unit 7 needs to remain visible.
Therefore, specially providing a region having a sufficient area for attaching the price change label 2 to the price display label 1 causes an increase in the size of the price display label 1 and may increase the cost. There is. Furthermore, the store name of the retail store displayed by the human display unit 7, its address, and the contents of the product, as well as various price related information such as expiry date, processing date, content, processor, dealer, etc. are displayed above the price display label 1. However, as the price display label 1, it is desirable to position the product name display unit 4 and the price display unit 5 in the upper part of the customer's eyes, and above all, the product name display unit 4 or price display. It is out of the question that the part 5 is covered by the price change label 2.
Further, in order to appeal to the customer that the price has been reduced, it is necessary to place the reduced price display unit 8 in a position adjacent to the price display unit 5 and paste it diagonally to the price display unit 5. There is a problem that if the bar code display 6 is pasted so as to be hidden, a part of the human display 7 has to be hidden.
In addition, although there exist some which can peel off the price change label 2 once stuck like patent document 1, in order to confirm the display content of the human display part 7, it is troublesome to peel off the price change label 2 one by one. At the same time, there may be another problem that the customer incorrectly replaces the price change label 2.

JP 2001-215039 A

    The present invention has been considered in view of the above-mentioned problems, and provides a price change label and a method for attaching the price change label that can perform a necessary price reduction display while leaving a display portion that requires a price display label visible. The task is to do.

    In addition, the present invention provides a price change label and a method for attaching the price change label, in which a necessary display portion of the price display label can be visually recognized without removing the price change label even if the price change label is attached to the price display label. It is an issue to provide.

    Another object of the present invention is to provide a price change label and a method for attaching the price change label that can prevent the barcode display part of the price display label and the change barcode display part of the price change label from being confused.

    Further, the present invention makes it impossible to optically read the barcode or the like in the price related information display part (barcode display part) of the price display label, and the other price related information display part (human display part) is visually confirmed. It is an object of the present invention to provide a possible price change label and a method for attaching the label.

That is, in the present invention, the label main body is made of a transparent base material, and the price change label that covers the price related information display section such as the barcode display section of the price display label is provided with a halftone dot to perform optical reading. On the other hand, we focused on the fact that it is possible to read the necessary display part (human display part etc.) through human eyes through this halftone dot. The price change label to be attached to this product in order to change its price, which is formed by dividing the label body composed of a transparent base material and the surface area of this label body into approximately half and adjacent to each other It has a changing display area and the transparent area fit, and together with enabling displaying the change of the price on the surface of the modified display region, on the fluoroscopic area forms a halftone dot 5 to 35% Translucent and Is a price change label, characterized in that it was.

    The product displays an optical reading display unit that can optically read price-related information related to the price together with the price, and the fluoroscopic region can cover the optical reading display unit.

    In addition to the price, a price-related information display unit capable of viewing the price-related information regarding the price is displayed on the product, and the fluoroscopic area can cover the price-related information display unit.

    The halftone dots in the fluoroscopic region can be formed by colors (purple, blue, blue, green, etc.) having a wavelength of 400 to 600 nm.

The second invention is a method of attaching a price change label to be attached to this product in order to change its price displayed on the product, the price change label comprising a label body composed of a transparent base material and The surface area of the label main body is substantially divided into half and has a change display area and a fluoroscopic area adjacent to each other , and the change of the price can be displayed on the surface of the change display area, and the fluoroscopy The price change label is characterized in that a halftone dot is formed in the area in a range of 5 to 35% , is translucent, and is pasted so that the portion of the fluoroscopic area is superimposed on the display portion displayed on the product. It is a pasting method.

    The display unit may be an optical reading display unit capable of optically reading price related information regarding the price.

In price changes label and joining method according to the invention, price display dot to the price change labels covering the price related information display unit such as a bar code display portion is provided in the label, especially white bar (space in a bar code The contrast of the reflectance of the laser beam with respect to the black bar is relatively lowered as compared with the black bar, so that optical reading is impossible and human visual reading is possible. Even if a price change label is affixed to a part such as a human display part, a human being can read a bar code display part or a price related information display part such as a human display part, and even if it can be visually observed as a bar code, it is optical. Reading cannot be performed, and an optical reading operation such as a bar code scanner is performed at the cash register. A when performing, not to be confused with the bar code display section and the price change labels of the change bar code display portion of the price display label, it is possible to smoothly carry out the accounts of the price cuts disposal.

In particular, according to the price change label of the first invention, it is possible to display the price change on the surface of the change display area for displaying the price reduction price and the like, and the halftone dots are formed in the fluoroscopic area at 5 to 35% . As a result, the optically readable price-related information display section of the price label can be optically sufficiently covered so that optical reading by a barcode scanner or the like is impossible, and the visible price-related information Even the display unit can be pasted.

In particular, according to the method of attaching the price change label of the second invention, since the portion of the fluoroscopic area in which the halftone dots are formed is attached so as to be superimposed on the display portion displayed on the product, Without paying much attention to the human display part, it is possible to focus the attention on the bar code display part and attach the price change label, and the price reduction operation can be performed smoothly.

    In the present invention, since a halftone dot is formed in the transparent region of the price change label composed of a transparent substrate, the portion of the price label that is covered by the transparent region, such as a bar code or other optically readable The price change label which can suppress visually reading a symbol, and the content currently displayed on this covered part can be visually recognized by human eyes, and its affixing method were realized.

Next, a price change label 10 according to an embodiment of the present invention and an attaching method thereof will be described with reference to FIGS. However, the same parts as those in FIGS. 5 and 6 are denoted by the same reference numerals, and detailed description thereof will be omitted.
1 is a plan view of the price change label 10, FIG. 2 is a cross-sectional view taken along the line II-II of FIG. 1, and the price change label 10 includes a label main body 11 made of transparent PET or other base material, It has a transparent pressure-sensitive adhesive layer 12 on the back side of the label main body 11 and a surface region 13 on the front side of the label main body 11 and can be temporarily attached to the surface side of the mount 14 having the release agent layer.

The surface area 13 is divided into a predetermined ratio to form a change display area 15 and a fluoroscopic area 16 that are adjacent to each other. Although the ratio of this division is almost half in the illustrated example, it can be selected in consideration of the display content of the change display area 15 and the fluoroscopic area 16 and the pasting function of the fluoroscopic area 16.
In the illustrated example, the change display area 15 and the fluoroscopic area 16 are arranged side by side. However, depending on the display layout of the price display label 1 or the price change label 10, the change display area 15 and the fluoroscopic area 16 are shown. It is also possible to make the region 16 adjacent vertically.

    A ground color with high light reflectivity (usually white printing with white ink) is formed on the surface of the change display area 15 so that price changes such as price cuts and barcodes related to the contents can be displayed. . Of course, if the barcode is not printed in the change display area 15, it is not necessary to use a ground color having a high reflectance with respect to light such as white.

In the fluoroscopic region 16, 5 to 35% halftone dots 17 (for example, 30% halftone dots) are formed to be translucent.
Note that the halftone dot 17 means that by printing fine dots at a predetermined density, it is possible to see through the display contents that are stacked on the lower layer side. In other words, it is difficult to see through this. The predetermined translucency or covering effect is obtained.

    As shown in FIG. 5, the product displays an optically readable barcode display unit 6 (optical reading display unit) that displays price-related information about the product together with the price display unit 5. Further, at least a part of the barcode display unit 6 can be covered, and an error in the price reduction process due to reading the barcode on the barcode display unit 6 at the cash register can be avoided.

The halftone dots 17 in the fluoroscopic region 16 are preferably formed of colors having a wavelength of 400 to 600 nm (purple, blue, blue, green, etc.).
That is, FIG. 3 is a graph of the reflectance with respect to the wavelength of the laser beam, and the semiconductor laser generally used for optical reading of the barcode uses visible light having a wavelength of 650 nm, which is apparent from this graph. As described above, when the ground color of the price display label 1 is generally white with high reflectance, the barcode in the barcode display unit 6 is generally black with a large contrast between white and reflectance, or It is often printed in purple, blue, blue, green, or the like having a wavelength of 400 to 600 nm, and colors such as yellow, orange, and red having a wavelength in the vicinity of 470 to 600 nm are not used.
In other words, colors such as purple, blue, dark blue or green are considered as bars (black bars) as well as black against white backgrounds, while colors such as yellow, orange and red are spaces against white backgrounds. Will be considered as (white bar).

Therefore, if the halftone dot 17 of the transparent region 16 is formed with a color having a wavelength of 400 to 600 nm and the halftone dot 17 is 5 to 35%, the barcode display unit 6 of the price display label 1 is optically arranged. As a result, the reflectance of the white background is lowered by 5 to 35%, and the contrast between the bar and the space in the barcode is lowered. As a result, the PCS (Print Contrast Signal) value is relatively lowered.
PCS = (space reflectivity−bar reflectivity) / space reflectivity, and if this value falls below 70%, optical reading as a bar code becomes impossible.
While the barcode cannot be optically read due to the decrease in the PCS value, the halftone dot 17 is 5 to 35%, so that the human eye has the barcode display unit 6 and the human display unit in the vicinity thereof. 7 can be read sufficiently.
Of course, for an optical reading symbol such as a bar code, the color of the halftone dot 17 in the fluoroscopic region 16 can be selected according to the background color and the wavelength of the reading laser beam.

When using the price change label 10 having such a configuration, the portion of the fluoroscopic region 16 is pasted so as to be superimposed on the display unit (barcode display unit 6) displayed on the product.
FIG. 4 is a plan view showing a state in which the price change label 10 is attached to the price display label 1, and in particular, the transparent region 16 of the price change label 10 is a barcode in at least the barcode display unit 6 of the price display label 1. And at least a part or all of the secondary code and a part of the human display unit 7 are pasted.
Note that the primary function of the price change label 10 is to change the price display of the price display section 5 of the price display label 1, and therefore the price cut price display section 8 is adjacent to the price display section 5. It is necessary to put it in parallel so that the customer can easily recognize that the price has been reduced. In particular, the human character of the price reduction price display unit 8 is not upside down with respect to the display content of the price display unit 5 and is not rotated and pasted by 90 degrees.

The fluoroscopic region 16 is translucent when viewed by the human eye, and can display, for example, the store name, its address, the content of the product, and other price related information displayed on the human display unit 7.
On the other hand, when the barcode on the barcode display unit 6 is read by an optical reader (not shown) such as a barcode scanner, a transparent region 16 with halftone dots 17 is covered on the barcode. Therefore, the PCS value of this portion is relatively lowered, and the bar code at the bar code display unit 6 of the price display label 1 cannot be read at the cash register, that is, the bar code before the change is read in error. It is possible to read the barcode in the change display area 15 of the price change label 10 and perform an appropriate price reduction process.

Furthermore, since there is no portion that hides the entire display portion, including the barcode display portion 6 and the human display portion 7 displayed by the price display label 1, for the product customer, the price reduction processing is performed. Can stand out.

It is a top view of the price change label 10 by the Example of this invention. It is the II-II sectional view taken on the line of FIG. It is a graph of the reflectance with respect to the wavelength of a laser beam similarly. 3 is a plan view showing a state in which the price change label 10 is attached to the price display label 1. FIG. It is a top view of the conventional price display label 1 and the price change label 2. FIG. FIG. 3 is a plan view showing a state where the price change label 2 is attached to a part of the price display label 1.

1 Price label (Fig. 5)
2 Price change label (Price reduction label)
3 Display section 4 Product name display section 5 Price display section 6 Bar code display section (optical reading display section, price related information display section)
7 Human display part (price related information table part)
8 Price reduction display section 9 Change barcode display section 10 Price change label (Example, Fig. 1)
11 Label body 12 Adhesive layer 13 Surface area 14 Mount 15 Change display area 16 Perspective area 17 Halftone dot

Claims (6)

A price change label that is attached to this product in order to change its price displayed on the product, and is formed by dividing the label body composed of a transparent base material and the surface area of this label body into approximately half. And a change display area and a fluoroscopic area that are adjacent to each other , and the change of the price can be displayed on the surface of the change display area, and a halftone dot of 5 to 35% is displayed in the fluoroscopic area. price change labels, characterized in that formed, was translucent. The product displays an optical reading display unit capable of optically reading price-related information related to the price together with the price, and the transparent region can cover the optical reading display unit. The price change label according to claim 1. The product has a price-related information display section that allows the price-related information related to the price to be viewed together with the price, and the fluoroscopic area can cover the price-related information display section. The price change label according to claim 1. The price change label according to claim 1, wherein the halftone dots in the fluoroscopic region are formed by a color having a wavelength of 400 to 600 nm. A method for attaching a price change label to be attached to this product in order to change its price displayed on the product, the price change label comprising a label body made of a transparent base material and the surface of the label body divided into approximately half the area, it has a changing display area and fluoroscopic area adjacent, thereby enabling display of a change in the price on the surface of the modified display region, on the fluoroscopic area, halftone A method for pasting a price change label , comprising: forming 35% to 35% , translucent, and pasting a portion of the fluoroscopic region so as to overlap a display portion displayed on the product. 6. The method for attaching a price change label according to claim 5, wherein the display unit is an optical reading display unit capable of optically reading price-related information relating to the price.

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