JP4774692B2 - Sales promotion system, method thereof, terminal device and program - Google Patents

Description

The present invention, promotion system that can purchase goods related to broadcast the user is watching Simply using the URL acquired from the broadcast wave, a method thereof, an end terminal apparatus and a program.

  Conventionally, provision of special contents on the condition of purchase of a product has used information physically attached to the product such as a one-dimensional barcode or an ID printed on a product package as proof of purchase. For this reason, it is necessary for the user to work such as mailing a one-dimensional barcode, or when the ID information is entered from a web page, the service provider can obtain sufficient information on the product and the purchase location. It was not possible to measure the sales promotion effect.

Here, the mobile terminal carried by the customer is provided with a position detection function, and by using the browser function, the mobile terminal acquires advertisement information from the advertising agency, thereby allowing the mobile terminal to acquire the advertising information, the product purchase information, and the product. There has been proposed a technology that enables an advertising agency to acquire a quantitative value related to an advertisement and to improve the efficiency of product advertisement by associating with usage information (see, for example, Patent Document 1). .
JP 2003-196455 A

  However, the conventional example described above has the following problems.

  When watching a broadcast used as an advertisement for sales promotion of a specific product, the user cannot access information on a store or the like that handles the specific product that the user desires to purchase from the received broadcast wave. There was a problem.

  In addition, if software for acquiring information related to a specific product based on advertisement information is resident in the user terminal, limited resources are used and maintenance and management such as updates become complicated. There was a problem.

Therefore, the present invention can purchase a product related to broadcasting that the user is simply viewing using the access information to the server acquired from the broadcast wave, and can efficiently use the software. and to provide a promotional system, the method, the end terminal device and a program that can.

The sales promotion system of the present invention is a sales promotion system including a broadcasting device, a user terminal, and a server connected to the user terminal via a first network,
  The broadcasting device transmits, via broadcast waves, access information to the server that provides store information of a store that sells a specific product to the user terminal used by a user who is watching the broadcast. Access information sending means to
  The user terminal is an access information receiving means for receiving the access information from the broadcasting device;
  Access means for accessing the server based on the access information received by the access information receiving means;
  Display means for receiving and displaying the store information transmitted by the store information transmitting means of the server;
  Download means for downloading software transmitted by the software transmission means of the server;
  Purchase information acquisition means for reading and acquiring purchase information related to the product purchased by the user by using a two-dimensional barcode reading function for a two-dimensional barcode displayed on the purchased product by printing or the like;
  Content receiving means for receiving the content transmitted by the content transmitting means of the server;
  The server includes store information transmitting means for transmitting store information including the location of the store to the user terminal;
  Software transmission means for transmitting the software used for acquiring the purchase information and transmitting it to the server to the user terminal;
  The product that the user purchases using the software from the user terminal, and the product that the user actually purchased based on the received purchase information needs to purchase in order to acquire the content Search the database in which the purchase information such as whether or not the required quantity is satisfied is associated with a predetermined content and the conditions for acquiring the content are registered. If the condition is satisfied, content transmitting means for transmitting the content to the user terminal;
  It is characterized by providing.

The sales promotion method of the present invention is a sales promotion method using a broadcasting device, a user terminal, and a server connected to the user terminal via a first network,
  The broadcast device uses access information to the server that provides store information of a store that sells a specific product through a broadcast wave by an access information transmitting unit, which is used by a user who is viewing the broadcast. Having a step of making a call to the user terminal;
  The user terminal receives the access information from the broadcasting device by an access information receiving means;
  Accessing the server based on the access information received by the access information receiving means by an access means,
  The server has a step of transmitting store information including the location of the store to the user terminal by store information transmitting means,
  The user terminal receiving the store information transmitted by the store information transmitting means of the server;
  Displaying the store information received in the receiving step by a display means,
  The server has a step of transmitting the software used for acquiring the purchase information and transmitting the purchase information to the user terminal by software transmission means;
  The user terminal downloads the software transmitted by the software transmission unit of the server by a download unit;
  The purchase information acquisition means reads and acquires the purchase information related to the product purchased by the user by using a two-dimensional barcode reading function to read the two-dimensional barcode displayed by printing or the like on the purchased product; ,
  Transmitting the purchase information acquired in the acquiring step to the server using the software, and
  The server receives the purchase information using the software from the user terminal by content transmission means;
  Based on the purchase information received in the receiving step, whether the product actually purchased by the user is a product that needs to be purchased in order to acquire content, or whether the required quantity is satisfied Search the database in which a condition for acquiring the content associated with the predetermined content is registered, and if the condition is satisfied, the content is stored in the user terminal. Sending to
  The user terminal includes a step of receiving the content transmitted by the content transmission unit of the server by the content reception unit.

The terminal device used by the user who is viewing the broadcast of the present invention receives access information for receiving information on an information processing device that provides store information of a store selling a specific product through a broadcast wave. Means,
  Access means for accessing the information processing device based on the access information received by the access information receiving means;
  Display means for receiving and displaying store information including the location of the store transmitted from the information processing device;
  The purchase information related to the product purchased by the user is used to read a two-dimensional barcode displayed on the purchased product by printing or the like using a two-dimensional barcode reading function, and obtain and transmit it to the server. Download means for downloading the software transmitted from the information processing apparatus,
  The information processing apparatus that has received the purchase information using the software needs to purchase the product that the user actually purchased based on the received purchase information in order to acquire the content. Search the database in which the purchase information such as whether or not the required quantity is satisfied is associated with a predetermined content and the conditions for acquiring the content are registered. If the condition is satisfied, content receiving means for receiving the content transmitted from the information processing apparatus;
  It is characterized by providing.

The program of the present invention includes a step of receiving access information to an information processing apparatus that provides store information of a store that sells a specific product through a broadcast wave by an access information receiving means to a computer;
  Accessing the information processing apparatus based on the access information received by the access information receiving means by an access means;
  Receiving and displaying store information including the location of the store transmitted from the information processing device by a display means;
  By using the downloading means, the purchase information related to the product purchased by the user is read using the two-dimensional barcode reading function, and the two-dimensional barcode displayed on the purchased product is printed and transmitted to the server. Downloading software transmitted from the information processing apparatus used to
  Based on the received purchase information, the information processing apparatus that has received the purchase information using the software by the content receiving unit purchases the product actually purchased by the user in order to acquire the content. Confirmation of the purchase information such as whether or not the product is necessary and whether or not the necessary quantity is satisfied is associated with a predetermined content and a condition for acquiring the content is registered. Searching the database, and if the condition is satisfied, receiving the content transmitted from the information processing device;
  Is executed.

Promotion system of the present invention, the method, according to the end terminal apparatus and a program, it is possible to purchase goods simply by using the access information to the user acquired from the broadcast waves server.

  Next, the configuration of an embodiment of the present invention will be described with reference to the drawings.

  Referring to FIG. 1, the sales promotion system in the present embodiment includes a server 100 that operates under program control, a user terminal 110, a store terminal 120, and a broadcasting device 130. The server 100 and the user terminal 110 are connected via a network 140 such as the Internet.

  The server 100 checks the store information such as the location of the nearest store in response to an inquiry from the user terminal 110 via the network 140, and the user terminal 110 purchases the product name, purchase place, and purchase price from the store terminal 120. The function of transmitting software for receiving purchase information such as the user terminal 110 through the network 140, the purchase information obtained by the user terminal 110 from the store terminal 120, and the name and sex of the user input by the user to the user terminal 110 The function of recognizing user information such as video content, audio content and the like through the network 140 and transmitting special content such as audio content to the user terminal 110, and analysis, aggregation, etc. of purchase information and user information obtained from the user terminal 110 Has the function to perform.

  The user terminal 110 performs a function of acquiring URL or the like as link information to the server 100 from the broadcasting device 130 through a broadcast wave, a function of communicating with the server 100 via the network 140, and infrared communication from the store terminal 120. A function to perform and a function to acquire user information such as a user's name and sex.

  The store terminal 120 has a function of transmitting purchase information such as a purchased product name, purchase place, and purchase price to the user terminal 110 by, for example, infrared communication.

  The broadcast device 130 has a function of transmitting a URL that is link information to the server 100 to the user terminal 110 through a broadcast wave. Here, the link information to the server 100 is not limited to the URL but includes information such as an e-mail address and a telephone number that can uniquely identify the server 100.

  Next, with reference to FIG. 2 and FIG. 3, the flow of the processing operation in this embodiment will be described in detail.

  FIG. 2 is a sequence diagram illustrating a process of acquiring store information based on a URL or the like and downloading user terminal software.

  First, when a broadcast device 130 broadcasts, a user who is viewing an unspecified number of broadcasts uses the URL of the server 100 described in BML (Broadcast Markup Language) conforming to XML through broadcast waves. A call is made to the user terminal 110 that is present (step A1). Here, the URL may be that of a server that guides a specific product linked to the broadcast content.

  Next, the user terminal 110 used by the user receives the URL of the server 100 from the broadcast device 130 (step A2). The user terminal 110 stores the received URL of the server 100 in a storage unit such as a memory (step A3). Saving need only be done temporarily.

  Further, the user accesses the server 100 based on the URL received from the user terminal 110 via the network 140 (step A4).

  The server 100 transmits store information such as the position, address, and telephone number of a store that sells a specific product to the user terminal 100 via the network 140 (step A5).

  The user terminal 110 receives store information from the server 100 via the network 140 and displays the information on a display unit such as a display (step A6). The user browses the information displayed on the display unit. Note that the information displayed may be not only store information but also information related to a specific product handled at the store.

  In addition, the server 100 transmits user terminal software for acquiring information from the store terminal 120 to the user terminal 110 and transmitting the information to the server 100 via the network 140 (step A7). Data relating to the user terminal software may be transmitted in a compressed format.

  The user terminal 110 downloads and receives the user terminal software from the server 100 via the network 140 (step A8).

  FIG. 3 is a sequence diagram showing processing for transmitting purchase information and acquiring special content.

  First, the user selects a desired store based on the store information displayed in step A6 and goes to the store to purchase a desired specific product. Then, when the user purchases a product, the store terminal 120 transmits purchase information such as a purchased product name, a purchased store, and a purchase price to the user terminal 110 by infrared communication (step A9). Note that BLUETOOTH technology may be used as a method of transmitting purchase information from the store terminal 120 to the user terminal 110.

  The user terminal 110 receives purchase information from the store terminal 120 using the user terminal software downloaded in step A8 (step A10).

  It should be noted that online shopping is performed by accessing the web page of the store terminal 120 via the predetermined network from the user terminal 110, and purchase information such as purchased products is held in the user terminal 110. May be.

  The user inputs user information such as the user's name and address to the user terminal 110, and the user terminal 110 acquires the user information (step A11). The input of user information to the user terminal 110 may be performed at an arbitrary time before Step A10 described above.

  The user terminal 110 transmits purchase information and user information to the server 100 via the network 140 using the user terminal software (step A12).

  The server 100 receives purchase information and user information from the user terminal 110 via the network 140 (step A13).

  The server 100 confirms purchase information such as whether or not the product actually purchased by the user is a product that needs to be purchased in order to acquire special content, and whether or not the required amount is satisfied. This is performed by searching a database that is associated with predetermined special content and in which conditions for acquiring the content are registered (step A14).

  If there is no problem with the purchase information in the confirmation in step A14, the server 100 transmits the special content to the user terminal 110 via the network 140 (step A15). On the other hand, when there is a problem, an error message may be transmitted to the user terminal 110 and displayed on the user terminal 110.

  The user terminal 110 receives the server 100 special content via the network 140 (step A16). Here, the special content refers to content provided by the service for purchase of a predetermined product for sales promotion, for example, content such as a still image, a moving image, music, a game, and a ringtone.

  Instead of receiving the special content itself from the server 100, the user terminal 110 may receive only the detailed data and receive a premium that is the special content using a distribution method.

  Finally, the server 100 aggregates purchase information and user information collected from a plurality of user terminals 110 and analyzes the information to be used as a reference material when planning a future sales strategy (step A17). ).

  According to the above-described embodiment, it is possible to provide access means to a large number of user terminals by transmitting a URL using broadcasting, and to promote sales by collecting and analyzing purchase information and user information. The effect can be measured.

  Next, another embodiment of the present invention will be described.

  This embodiment is different in that a two-dimensional barcode is used instead of infrared communication in Step 9 and Step A10 in the above embodiment.

  The configuration of the present embodiment will be described with reference to the drawings.

  Referring to FIG. 4, the sales promotion system in the present embodiment includes a server 100 that operates under program control, a user terminal 110, and a broadcasting device 130. The server 100 and the user terminal 110 are connected via a network 140 such as the Internet.

  The functions of the server 100 and the broadcasting station side device 130 are the same as those in the above embodiment.

  The user terminal 110 purchases through a function of acquiring a URL, which is link information to the server 100 through a broadcast wave from the broadcasting device 130, a function of communicating with the server 100 via the network 140, and reading a two-dimensional barcode. It has a function to acquire information and a function to acquire user information such as the user's name and gender.

  Next, with reference to FIG. 5 and FIG. 6, the flow of the processing operation in this embodiment will be described in detail.

  FIG. 5 is a sequence diagram illustrating a process of acquiring store information based on a URL or the like and downloading user terminal software.

  Processing operations (steps B1 to B6) until the user browses the store information with the user terminal 110 are the same as those in the above embodiment.

  Then, the server 100 transmits user terminal software for receiving information from the two-dimensional barcode to the user terminal 110 and transmitting the information to the server 100 via the network 140 (step B7).

  The user terminal 110 downloads and receives the user terminal software from the server 100 via the network 140 (step B8).

  FIG. 6 is a sequence diagram illustrating processing for transmitting purchase information and acquiring special content.

  First, the user selects a desired store based on the store information displayed in step A6 and goes to the store to purchase a desired specific product. Then, when the user purchases the product, the user terminal 110 reads the two-dimensional barcode displayed on the purchased product by printing or the like using the two-dimensional barcode reading function, and purchases the product name, purchase store, purchase Purchase information such as the amount of money is transmitted to the user terminal 110 by infrared communication (step B9).

  The subsequent operation is the same as that after step A10 in the above embodiment, and is therefore omitted.

  According to the above embodiment, since a store terminal is not required, there are advantages that simplification of the system and management such as maintenance and operation are facilitated.

  The above-described embodiment is a preferred embodiment of the present invention, and various modifications can be made without departing from the gist of the present invention. For example, the processing for realizing the functions of the present system by causing each information processing device to read and execute a program for realizing the functions of the server 100, the user terminal 110, the store terminal 120, and the broadcasting device 130 in the above embodiment. May be performed. Further, the program is transmitted to another computer system by a transmission wave through a CD-ROM or magneto-optical disk as a computer-readable recording medium, or through the Internet or a telephone line as a transmission medium. Also good.

  In the above embodiment, the system configuration in which the server 100, the user terminal 110, the store terminal 120, and the broadcasting device 130 are connected as separate devices has been described. However, each function is realized as a single computer system. Of course, the present invention can also be applied to a configuration in which a plurality of server devices are added for each function.

It is a figure which shows schematic structure of the sales promotion system in the 1st Embodiment of this invention. It is a sequence diagram which shows the process which acquires store information based on URL etc. and downloads the software for user terminals. It is a sequence diagram which shows the process which transmits purchase information and acquires special content. It is a figure which shows schematic structure of the sales promotion system in the 2nd Embodiment of this invention. It is a sequence diagram which shows the process which acquires store information based on URL etc. and downloads the software for user terminals. It is a sequence diagram which shows the process which transmits purchase information and acquires special content.

Explanation of symbols

100 server 110 user terminal 120 store terminal 130 broadcasting device 140 network

Claims (10)

A sales promotion system including a broadcasting device, a user terminal, and a server connected to the user terminal via a first network,
The broadcasting device transmits, via broadcast waves, access information to the server that provides store information of a store that sells a specific product to the user terminal used by a user who is watching the broadcast. Access information sending means to
The user terminal is an access information receiving means for receiving the access information from the broadcasting device;
Access means for accessing the server based on the access information received by the access information receiving means;
Display means for receiving and displaying the store information transmitted by the store information transmitting means of the server;
Download means for downloading software transmitted by the software transmission means of the server;
Purchase information acquisition means for reading and acquiring purchase information related to the product purchased by the user by using a two-dimensional barcode reading function for a two-dimensional barcode displayed on the purchased product by printing or the like ;
Content receiving means for receiving the content transmitted by the content transmitting means of the server;
The server includes store information transmitting means for transmitting store information including the location of the store to the user terminal;
Software transmission means for transmitting the software used for acquiring the purchase information and transmitting it to the server to the user terminal;
The product that the user purchases using the software from the user terminal, and the product that the user actually purchased based on the received purchase information needs to purchase in order to acquire the content Search the database in which the purchase information such as whether or not the required quantity is satisfied is associated with a predetermined content and the conditions for acquiring the content are registered. If the condition is satisfied, content transmitting means for transmitting the content to the user terminal;
A sales promotion system comprising: The store terminal connected to the user terminal via a second network includes purchase information transmitting means for transmitting the purchase information to the user terminal,
The sales promotion system according to claim 1, wherein the software is used to acquire information from the store terminal and transmit the information to the server. The user terminal is a user information receiving means for receiving input of user information including the user attribute;
User information transmitting means for transmitting the user information received by the user information receiving means to the server;
With
The sales promotion system according to claim 1, wherein the server includes an analysis unit that aggregates and analyzes the purchase information and the user information received from the user terminal. A sales promotion method using a broadcasting device, a user terminal, and a server connected to the user terminal via a first network,
The broadcast device uses access information to the server that provides store information of a store that sells a specific product through a broadcast wave by an access information transmitting unit, which is used by a user who is viewing the broadcast. Having a step of making a call to the user terminal;
The user terminal receives the access information from the broadcasting device by an access information receiving means;
Accessing the server based on the access information received by the access information receiving means by an access means,
The server has a step of transmitting store information including the location of the store to the user terminal by store information transmitting means,
The user terminal receiving the store information transmitted by the store information transmitting means of the server;
Displaying the store information received in the receiving step by a display means,
The server has a step of transmitting the software used for acquiring the purchase information and transmitting the purchase information to the user terminal by software transmission means;
The user terminal downloads the software transmitted by the software transmission unit of the server by a download unit;
The purchase information acquisition means reads and acquires the purchase information related to the product purchased by the user by using a two-dimensional barcode reading function to read the two-dimensional barcode displayed by printing or the like on the purchased product ; ,
Transmitting the purchase information acquired in the acquiring step to the server using the software, and
The server receives the purchase information using the software from the user terminal by content transmission means;
Based on the purchase information received in the receiving step, whether the product actually purchased by the user is a product that needs to be purchased in order to acquire content, or whether the required quantity is satisfied Search the database in which a condition for acquiring the content associated with the predetermined content is registered, and if the condition is satisfied, the content is stored in the user terminal. Sending to
The sales promotion method characterized in that the user terminal has a step of receiving the content transmitted by the content transmitting unit of the server by the content receiving unit. The store terminal connected to the user terminal via the second network has a step of transmitting the purchase information to the user terminal by purchase information transmitting means,
The sales promotion method according to claim 4, wherein the software is used for acquiring information from the store terminal and transmitting the information to the server. The user terminal receives an input of user information including the attribute of the user by a user information receiving unit;
Transmitting the user information received by the user information receiving means to the server by a user information transmitting means,
6. The sales promotion method according to claim 4, wherein the server includes a step of collecting and analyzing the purchase information and the user information received from the user terminal by an analysis unit. An access information receiving means for receiving access information to an information processing apparatus that provides store information of a store that sells a specific product through a broadcast wave;
  Access means for accessing the information processing device based on the access information received by the access information receiving means;
  Display means for receiving and displaying store information including the location of the store transmitted from the information processing device;
  The purchase information related to the product purchased by the user is used to read a two-dimensional barcode displayed on the purchased product by printing or the like using a two-dimensional barcode reading function, and obtain and transmit it to the server. Download means for downloading the software transmitted from the information processing apparatus,
  The information processing apparatus that has received the purchase information using the software needs to purchase the product that the user actually purchased based on the received purchase information in order to acquire the content. Search the database in which the purchase information such as whether or not the required quantity is satisfied is associated with a predetermined content and the conditions for acquiring the content are registered. If the condition is satisfied, content receiving means for receiving the content transmitted from the information processing apparatus;
  A terminal device used by a user who is watching a broadcast characterized by comprising: User information receiving means for receiving input of user information including the attribute of the user;
  User information transmitting means for transmitting to the information processing apparatus in order to aggregate and analyze the user information received by the user information receiving means;
  The terminal device according to claim 7, further comprising: A step of receiving access information to an information processing device that provides store information of a store that sells a specific product through a broadcast wave by an access information receiving means to a computer;
  Accessing the information processing apparatus based on the access information received by the access information receiving means by an access means;
  Receiving and displaying store information including the location of the store transmitted from the information processing device by a display means;
  Using the download means, the purchase information related to the product purchased by the user is read using the two-dimensional barcode reading function, and the two-dimensional barcode displayed on the purchased product is printed and transmitted to the server. Downloading software transmitted from the information processing apparatus used to
  Based on the received purchase information, the information processing apparatus that has received the purchase information using the software by the content receiving unit purchases the product actually purchased by the user in order to acquire the content. Confirmation of the purchase information such as whether or not the product is necessary and whether or not the necessary quantity is satisfied is associated with a predetermined content and a condition for acquiring the content is registered. Searching the database, and if the condition is satisfied, receiving the content transmitted from the information processing device;
  A program characterized by having executed. Accepting input of user information including the attribute of the user by means of user information accepting means to the computer;
  Transmitting to the information processing apparatus to aggregate and analyze the user information received by the user information receiving means by a user information transmitting means;
  10. The program according to claim 9, wherein the program is executed.

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