JP4797183B2 - System for providing information by group of registrants - Google Patents

Description

  The present invention relates to a system for dividing registrants into groups according to generations, lifestyles, etc., and providing unique information in each group.

  In order to conduct effective marketing, it is necessary to properly understand customer preferences. However, banking and other financial businesses are not always good at marketing properly. In other words, when a product is sold, guidance is sent to all registered customers. This will send guidance to customers who do not like the product, which is not only useless, but also allows them to spend extra time.

  It is often done to sell a product only to a certain generation. However, there is no effective analysis of customer preferences.

  An object of the present invention is to provide a system for dividing registrants into groups according to generations, lifestyles, etc., and providing unique information in each group.

  Another object of the present invention is to provide a system that allows a registrant to answer a question and automatically and accurately analyzes answer information.

  Another object of the present invention is to provide a system that allows a registrant to answer a question and perform an analysis different from the direct question based on the answer.

  The present invention basically provides a system capable of classifying registrants based on registrant information and reply information from registrants. As a result, registrants can be divided into groups by various group analyzes such as generation, individuality, and lifestyle, and unique information in each group can be provided.

[1] The system according to the first aspect of the present invention includes a registrant information input means for inputting “registrant information” that is information including an ID number of a registrant, and a registrant who stores “registrant information”. An information recording means, a question information display means for displaying question information to the registrant, and an answer for inputting "answer information" answered by the registrant to the question items displayed by the question matter display means Information input means, answer information storage means for storing “answer information” input by the answer information input means in association with the “registrant information”, and a registrant based on the age-related information contained in the “registrant information” If there is a registrant selection means for grouping a plurality of registrants, and a keyword set in advance in the “response information”, the above “ Answer information extracting means for extracting “information”, keyword answer storing means for storing “answer information including keywords”, and when the “answer information” includes answer information for a two-choice question , “Selection information selection means for selecting“ answer information for two-choice questions ”, alternative information storage means for storing“ reply information for two-choice questions ”, and“ answer information ” When answer information for a question with a value is included, multi-value information selection means for selecting “answer information for a question with multi-value” and a multi-value information storing means for storing “answer information for a question with multi-value” are stored. Value information storage means, keyword answer information aggregating means for aggregating the “answer information including keywords” for each group of registrants when there are responses from a plurality of registrants, and a plurality of registrants If there is an answer from a plurality of registrants, and an alternative information aggregating means for aggregating the "answer information for the two-choice question" for each group of registrants, For each group of registrants, multi-value information aggregating means for aggregating the “answer information for questions with multiple values”, “answer information including keywords”, and “answer information for two-choice questions” , And the above-mentioned aggregated information display means for displaying information including any of the above-mentioned “answer information to a question with multiple values”, the registrants are divided into groups, the grouped information, and the answer aggregated information of those groups And so on.

[2] In a preferred aspect of the system of the present invention, the registrant selection means for grouping a plurality of registrants includes “information on the number of characters” included in the “answer information” stored in the answer information storage means, and “ A system as described above comprising means for grouping registrants based on either or both of the information on the number of punctuation marks. In general questionnaires, etc., classification is performed using the answers themselves, but if the system has the above configuration, the answers themselves are ignored and information such as the number of characters and punctuation marks included in the answers is automatically added. Since it can be extracted and grouped, it can be automatically grouped according to the individuality of the registrant.

[3] Another preferable aspect of the system of the present invention is that the registrant selection means includes the registrant address and the zip code of the registrant address included in the “registrant information” stored in the registrant information recording means. The system according to any one of the above, further comprising a region-specific sorting unit that groups registrants based on information on either or both.

[4] The system of the present invention according to the second aspect includes an input registrant information input means for inputting “registrant information”, which is information including a registrant's ID number, to the computer; Registrant information recording means for storing "registrant information", and a registrant selection means for grouping a plurality of registrants by a computer. This is a system for providing information by group of registrants comprising age-specific sorting means for grouping registrants based on information about age included in “registrant information”.

  According to the present invention, it is possible to provide a system for dividing registrants into groups according to generations, lifestyles, etc., and providing unique information in each group.

  ADVANTAGE OF THE INVENTION According to this invention, a registrant can answer a question and the system which can analyze reply information automatically and correctly can be provided.

  In normal questionnaires, etc., classification is performed using the answers themselves, but the system according to the preferred embodiment of the present invention can extract information such as the number of characters and the number of punctuation marks included in the answers and group them, so Can be grouped according to individuality. As a result, even if the answers themselves contain ambiguities and errors, they can be properly grouped. In other words, according to the present invention, it is possible to provide a system that allows a registrant to answer a question and, based on the answer, perform an analysis different from the direct question items.

  In the present invention, if a customer is used as a registrant, the customer can be classified based on the customer characteristics. Further, when selling a certain product, it is possible to provide the product information to a customer who is likely to want the product information.

  According to the present invention, only specific information can be viewed as analysis information, and the company strategy can be shared by sharing analysis information.

  According to the present invention, real-time analysis can be performed by appropriately updating question information and answer information.

(1. Overview of this system)
The system for providing information by group of registrants (hereinafter also referred to as “this system”) according to the first aspect of the present invention is a registration for inputting “registrant information”, which is information including the registrant ID number. Registrant information input means, registrant information recording means for storing the "registrant information", question information display means for displaying question information to the registrant, and question items displayed by the question matter display means Answer information input means for inputting “answer information” answered by the registrant, and answer information stored by associating the “answer information” input by the answer information input means with the “registrant information” A storage means, a registrant selection means for grouping a plurality of registrants, including an age selection means for grouping registrants based on information about the age included in the “registrant information”; information "Includes a keyword set in advance", answer information extracting means for extracting the "answer information including the keyword", keyword answer storage means for storing the "answer information including the keyword", If the “answer information” includes answer information for a two-choice question, the choice information selecting means for selecting the “answer information for the two-choice question”; Alternative information storage means for storing “answer information for a set of questions”, and when the “answer information” includes answer information for a question with multiple values, the “answer information for a question with multiple values” Multi-value information sorting means for sorting out, multi-value information storage means for storing “answer information for a question with multiple values”, and groups of the registrants when there are responses from a plurality of registrants. For each group, when there is a response from a plurality of registrants, the keyword response information aggregating means for aggregating the “response information including keywords”, and for each group of the registrants, An alternative information aggregating means for aggregating “answer information for a question” and a multiple information aggregating “answer information for a question with multiple values” for each group of registrants when there are responses from a plurality of registrants. Value information aggregation means, and information including any one of the above “answer information including keywords”, “answer information for two-choice questions”, and “answer information for questions with multiple values” are displayed. A system for providing information by group of registrants comprising aggregated information display means. Specifically, a computer or server, a client computer, and the Internet or an intranet connecting them can be used. Each element will be described below.

  A computer or server includes an input device for inputting information from the outside; a storage device for storing various types of information, such as a memory, ROM, RAM, hard disk, and main memory; an arithmetic unit for performing various calculations; A control device that controls information; and an output device such as a monitor that outputs various types of information to the outside. A control unit such as a CPU reads predetermined information from a storage device as appropriate based on information input to the system from an input device or the like, reads a control program from the main memory, and reads the read control program. , A predetermined calculation is performed, information stored in a memory or the like is updated as appropriate, and a predetermined calculation result is output from the output device. In this way, the processing by each means described above is performed. It should be noted that not only those provided with all the above-described means, but also those provided only with predetermined means such as those provided only with registrant selection means.

(1.1. Registrant information input means)
“Registrant information input means” is means for inputting “registrant information”, which is information including the registrant's ID number, name, age, and annual income, into this system.

  “Registrant information” includes the above registrant ID number, name, age, annual income information, registrant email address information, registrant address information, registrant phone number information, registrant employee Information regarding numbers (may be used as an ID number), information about hobbies of registrants, information about genres that the registrant wants to register in advance, information about blood types of registrants, and the like may be included as appropriate. These are preferably entered from a computer by a client and may be entered into the system via a LAN or web.

(1.2. Registrant information recording means)
“Registrant information recording means” is means for storing “registrant information”. Specifically, the registrant information recording means is implemented by a memory such as a computer. The registrant information recording means is preferably recorded so as to constitute a known database. Further, it is preferable that the ID number is stored as a tag so that it can be searched by each information. In addition, it is a preferable aspect of the present invention that a folder is provided for each ID number, and various information related to the ID number is stored in the folder. Specifically, when registrant information is input from the registrant information input means, a control unit such as a CPU reads out a control program from the main memory as appropriate based on the input registrant information, and reads out the control program. The registrant information stored in the storage unit as the registrant information recording means is updated in accordance with the control program written.

(1.3. Question information display means)
“Question information display means” is means for displaying question information to the registrant. For example, the questionnaire may be stored in the system and sent to each registrant's client. When this system is installed on a predetermined server, the question information may be uploaded and transmitted to each client.

(1.4. Answer information input method)
“Answer information input means” is means for inputting “answer information” answered by the registrant to the question items displayed by the question matter display means into the system. For example, when the registrant's ward iron sends reply information, the reply information sent can be received and input to the system.

  Note that it is another preferred embodiment of the present invention that the information of the registrant stored in the existing database is used as it is as the answer information. Such a mode uses, for example, a database in which customer information owned by a bank is recorded, so that the database can be read out so as to respond to the above questions, and information stored in the database is appropriately stored in the system. Enter it. By doing so, it is possible to perform an analysis that captures the characteristics of the registrant while effectively utilizing the conventional database.

(1.5. Answer information storage means)
The “answer information storage means” is means for storing the “answer information” input by the answer information input means in association with the “registrant information”. Specifically, it is implemented by a memory such as a computer. The “answer information storage means” preferably stores the answer information in a folder corresponding to the registrant ID or in a relational database associated with the registration ID. By doing so, the answer information can be easily retrieved in association with the registration ID. Specifically, when response information is input from the response information input means, a control unit such as a CPU reads out a control program from the main memory as appropriate based on the input response information, and the read control The answer information stored in the storage unit as the answer information recording means is updated by following the program.

(1.6. Registrant selection method)
The “registrant selection means” is a means for grouping a plurality of registrants. As a more specific “registrant selection means”, the age for grouping registrants based on information about age included in the “registrant information” stored in association with the “answer information” by the answer information storage means The thing which comprises another selection means is mention | raise | lifted. As the sorting means by age, those classified into 0-20 years old, 20-25 years old, 25-30 years old, 30-40 years old, 40-50 years old, 50-60 years old, and 60 or more based on registrant information. can give. Specifically, a control unit such as a CPU reads out the age information as the “registrant information” stored in association with the “answer information” by the answer information storage means, reads out the control program from the main memory, and According to the read control program, an operation for classifying the age information is performed, and the operation result is stored in a memory or the like.

(1.6.1. Classification method based on the number of characters)
As the registrant selection means, there is one that groups registrants based on either or both of “information on the number of characters” and “information on the number of punctuation marks” included in “answer information”. Specifically, a control unit such as a CPU reads out response information stored in the storage device, reads out a control program from the in-memory, and calculates the number of characters included in the response according to the read control program. Alternatively, an operation for calculating the number of punctuation marks included in the answer is performed and stored in a storage device such as a memory or a buffer as appropriate. Then, the information on the number of stored characters and the information on the number of punctuation marks are read out, and the registrants are grouped based on the control of the control program for classifying and translating by number, and the grouping information is stored together with the registrant information. To remember.

  The answer to a question shows the individuality of the respondent. The above-mentioned registrant selection means classifies registrants based on “information on the number of characters” and “information on the number of punctuation marks” included in the answer of the respondent. For example, you may divide into two groups or more according to the number of characters contained in the answer of a certain question. Moreover, it may be divided into two groups or more groups depending on the number of punctuation marks (any of “,”, “,”, “.” And “.” Or combinations thereof) included in the answer of a certain question. . Furthermore, it may be divided into two or more groups depending on the number of characters and the number of punctuation marks included in the answer of a certain question. This classification method does not categorize the respondents after carefully reading the response content itself, but instead of “number of characters included in response information” and “number of punctuation marks”, which are not related to the response content. And respondents are mechanically grouped. Furthermore, in the case of no answer, the number of characters and punctuation marks are “zero”.

  A more specific example will be described. Ask the question “Are you interested in investing?” Classify “no answer” into “no interest” category. If the number of characters in the answer is 10 characters or less, “interest: +1” is set. If the number of characters in the response is 11 to 20 characters, “interest: +2” is set. If the number of characters in the response is 21 to 30 characters, “interest: +4” is set. If the number of characters in the response is 31 characters or more, “interest: +3” is set. When the number of punctuation points (“.” Or “.”) Is 1 or less, “interest: +1” is set. When the number of punctuation points is 2 or less, “interest: +2” is set. If the number of punctuation points is 3 or more, “interest: +4” is assumed. Based on this total score, respondents (registrants) can be grouped.

(1.6.2. Keyword discrimination means)
As a preferred example of the registrant selection means, there is one having a keyword discrimination means. The keyword discriminating means is a means for discriminating whether or not the “answer information” stored in the answer information storing means includes the keyword stored in the keyword storing means.

  Here, the “keyword storage means” is means for recording information related to “keywords” input from a client or the like, and for example, a storage unit of a computer or server of this system secures this function. This keyword may be set for each question, or the same keyword may be used continuously. The keyword information stored in the keyword recording means may be common to the present system, or different information may be set for each client.

  The keyword discriminating means only needs to be mechanically searched for whether the keyword is included in the answer. Then, the registrants are grouped based on whether or not the keyword is included.

  That is, as described above, whether or not the keyword in the answer is included in addition to the one that mechanically grasps the “number of characters included in the answer information” and “number of punctuation marks” and mechanically groups the respondents. The respondents are divided into groups. This keyword may be one type or two or more types. If there are two or more keywords, a score may be provided for each keyword, and respondents may be grouped according to the total score. The keyword “A” is 100 points, the keyword “B” is 50 points, the keyword “C” is 20 points, and when all of A, B, and C are included, 50 points are subtracted from the total points. is there.

  If this system is used, the individuality of customers can be selected appropriately. That is, for a certain question, the higher the score is, the more aggressive the customer can be.

(1.6.3. Sorting method by region)
As a preferred example of the registrant selection means, there is one having a regional selection means. The regional sorting means is a means for grouping registrants based on information on either or both of the registrant's address and the zip code of the registrant's address included in the “registrant information”. As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping operation according to the read control program, and the calculation result is stored appropriately. What is necessary is just to memorize | store in an apparatus.

(1.6.4. Sorting method by annual income)
As a preferable example of the registrant selection means, there is one having an annual income sorting means. The annual income sorting means is a means for grouping registrants based on information on annual income included in “registrant information”. For example, information on registrant's annual income is classified into 0 to 3 million, 3 million to 6 million, 6 million to 10 million, 10 million to 20 million, 20 million to 100 million, and more than 100 million. . As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping operation according to the read control program, and the calculation result is stored appropriately. What is necessary is just to memorize | store in an apparatus.

(1.6.5. Selection by Family Structure)
As a preferred example of the registrant selection means, there is one having a family structure selection means. The screening means by family structure is a means for grouping registrants based on information on the family structure included in the “registrant information”. The sorting by family structure may be selected based on single, married / unmarried, living with parents, living with spouse, living with children, and the number of children living together. As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping operation according to the read control program, and the calculation result is stored appropriately. What is necessary is just to memorize | store in an apparatus.

(1.6.6. Selection by Marriage Status)
As a preferable example of the registrant selection means, there is one having a marriage state-specific selection means. Based on the information on the status of marriage such as marriage, unmarried or divorce included in the “registrant information” and information on either or both of the period of marriage or the timing of divorce, Means for grouping. As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping operation according to the read control program, and the calculation result is stored appropriately. What is necessary is just to memorize | store in an apparatus.

(1.6.7. Sorting method by residence status)
As a preferred example of the registrant selection means, one having a residence state-specific selection means can be mentioned. The means for sorting by residence status is a means for grouping registrants based on the information on the residence status of rental apartments, rental apartments, rental houses, condominiums owned, or owned houses included in the “registrant information”. It is. As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping operation according to the read control program, and the calculation result is stored appropriately. What is necessary is just to memorize | store in an apparatus.

(1.6.8. Sorting means by occupation)
As a preferred example of the registrant selection means, there is one provided with occupation-specific selection means. Occupational sorting means include students included in “registrant information”, office workers, store management self-employed, farmers and other primary industry workers, lawyers and other professional workers, consultants, company management, company joint management, Alternatively, it is a means for grouping registrants based on occupational information such as unemployed. As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping operation according to the read control program, and the calculation result is stored appropriately. What is necessary is just to memorize | store in an apparatus.

(1.6.8. Sorting Method by Deposit Balance)
As a preferred example of the registrant selection means, there is one having a deposit balance-specific selection means. The deposit balance sorting means is a means for grouping registrants based on information on the deposit balance included in the “registrant information”. As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping calculation according to the read control program, and the calculation result is appropriately stored. What is necessary is just to memorize | store in an apparatus.

(1.6.9. Gender selection means)
As a preferable example of the registrant selection means, one having gender selection means can be mentioned. “Gender selection means” is a means for grouping registrants based on information on the registrant's gender. As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping operation according to the read control program, and the calculation result is stored appropriately. What is necessary is just to memorize | store in an apparatus.

(1.6.10. Selection means by family structure)
As a preferred example of the registrant selection means, there is one having a family structure selection means. “Sort by family structure” is a means for grouping registrants based on information on family structure included in “registrant information”. The sorting by family structure may be selected based on single, married / unmarried, living with parents, living with spouse, living with children, and the number of children living together. As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping operation according to the read control program, and the calculation result is stored appropriately. What is necessary is just to memorize | store in an apparatus.

(1.6.11. Selection method by family structure)
Other selection methods included in the registrant selection method include frequently read magazines, hobbies, genres that want information, blood type, bedtime, commuting time, presence / absence of mobile phone, presence / absence of Internet environment, presence / absence of shares, subscription Information on the type of insurance, title, constellation, etc. to be included may be included as appropriate. As described above, this is because the predetermined information is read from the storage device, the control program is read from the main memory, the CPU performs a predetermined grouping operation according to the read control program, and the calculation result is stored appropriately. What is necessary is just to memorize | store in an apparatus.

(1.7. Answer information extraction means)
The “answer information extracting means” is a means for extracting the “answer information including a keyword” when the keyword set in advance is included in the “answer information” stored in the answer information storage means. “Answer information including keyword information” may include information on the number of sentences (hence, the number of punctuation marks, punctuation marks, or punctuation marks), the number of characters, etc. in addition to the sentence itself answered by the registrant. Specifically, a control unit such as a CPU reads input answer information (stored temporarily), reads a control program from the main memory, and stores the answer information according to the read control program. The response information stored in the storage unit as means is analyzed. Specifically, the answer information is extracted by processing such as matching the answer information with a predetermined keyword, measuring the number of characters in the answer information, and measuring the number of punctuation marks, punctuation marks, or punctuation marks included in the answer information. Then, the information extracted from the answer information is stored so as to be appropriately readable.

(1.8. Keyword answer storage means)
The “keyword answer storage means” is means for storing “answer information including keywords” extracted by the answer information extraction means. As a specific aspect, as described above, a file related to a registration ID or a file recorded in a relational database related to the registration ID can be mentioned.

(1.9. Alternative information selection means)
The “selection information selection means”, when the “answer information” stored in the answer information storage means includes answer information for a two-choice question, the “answer information for the two-choice question” It is a means for sorting. For example, when a certain question is a question of YES / NO, the question and which answer of YES / NO are stored in association with the registration ID.

(1.10. Alternative information storage means)
The “selective information storage means” is means for storing the “answer information for the two alternative questions” selected by the alternative information selection means. As a specific aspect, as described above, a file related to a registration ID or a file recorded in a relational database related to the registration ID can be mentioned.

(1.11. Multi-value information selection means)
The “multi-value information selection means” is the answer information (multi-value information) for the question with multiple values when the answer information to the question with multiple values is included in the “answer information” stored in the answer information storage means. This is a means for selecting "response information)". Examples of such multi-value answer information include 6-level answers from 0 to 5. The multi-value answer information is information such that, for example, a person whose registration ID is X has answer 4 to question 6.

(1.12. Multi-value information storage means)
The “multi-value information storage means” is means for storing the “answer information for a question with multiple values” selected by the multi-value information selection means. As a specific aspect, as described above, a file related to a registration ID or a file recorded in a relational database related to the registration ID can be mentioned.

(1.13. Keyword response information aggregation means)
The “keyword answer information aggregation means” includes “keywords” stored in the “keyword answer storage means” for each group of registrants grouped by the registrant selection means when there are replies from a plurality of registrants. This is a means for aggregating “response information”.

(1.14. Alternative information aggregation means)
The “selection information aggregating means” is the “selection information storage means” that stores the “selection information storage means” for each group of registrants grouped by the registrant selection means when there are responses from a plurality of registrants. It is a means for aggregating “answer information for two-choice questions”. The result of aggregation is, for example, for YES135 or NO65 for a certain question.

(1.15. Multi-value information aggregation means)
The “multi-value information aggregating means” is configured to store the “multi-value information storage means” stored in the “multi-value information storage means” for each group of registrants grouped by the registrant selection means when a plurality of registrants respond. This is a means for aggregating “answer information for questions with multiple values”. The result of aggregation is, for example, 6 for 0, 1 for 6, 1 for 13, 1 for 25, 3 for 25, 4 for 50, and 5 for 100 questions.

(1.16. Aggregated information display means)
“Aggregated information display means” includes “answer information including keywords” aggregated by keyword answer information aggregating means, “answer information for two-choice questions” aggregated by alternative information aggregating means, and the multi-value information This is means for displaying information including any one of “answer information to a question with multiple values” aggregated by the aggregation means. Specifically, the system sends a command to display information including any of the above information to the client in response to an inquiry from the client. For example, it is preferable that the aggregation result of the multi-value information aggregating means is displayed as a graph.

(2. Basic operation of this system)
The above system functions as follows, for example. The registrant information input means inputs “registrant information” to a control means such as a computer included in the system. The registrant information recording means stores “registrant information”. Question information display means displays question information for the registrant. The answer information input means inputs “answer information” answered by the registrant into the system. Answer information storage means stores "answer information" in association with "registrant information". The registrant selection means classifies registrants based on information such as “information on the number of characters” and “information on the number of punctuation marks” included in the “answer information” or both. The registrant selection means can appropriately categorize the registrants by adjusting the selection contents. When the “answer selection information” includes answer information for the two-choice questions in the “answer information” stored in the answer information storage means, the “answer information for the two-choice questions” Sort out. Then, the “choice information storage means” stores “answer information for two-choice questions”. “An alternative information aggregating means” aggregates “answer information for two-choice questions”. When the "multi-value information selection means" includes answer information for a question with multiple values in the "answer information" stored in the answer information storage means, the answer information for the question with multiple values (multi-value Response information) ”. The “multi-value information storage means” stores the “answer information to the question with multiple values” selected by the multi-value information selection means. “Multi-value information aggregating means” aggregates “answer information for questions with multiple values”. The “aggregated information display means” is any one of “answer information for a two-choice question” aggregated by the alternative information aggregating means and “answer information for a question with multiple values” aggregated by the multi-value information aggregating means. Display information including

  In this way, customers can be grouped. Furthermore, the response information can be aggregated for each group.

  The questionnaire response format includes a single answer format in which one of the options prepared by the questioner is selected; a multi-answer format in which two or more options are selected from the options prepared by the questioner; and a question prepared by the questioner Although there is a free answer format that allows the user to answer freely, it is a preferred embodiment of the present invention that uses the above system that classifies the free answer format according to the number of punctuation marks, punctuation marks, or punctuation marks.

(3. Preferred embodiment-psychologically oriented sorting)
Hereinafter, preferred embodiments of the present invention will be described. Even if a comprehensive questionnaire is conducted, it is not always possible to properly analyze respondents. Therefore, in the information providing system in the preferred embodiment of the present invention, the questionnaire is divided into categories and stored (this classification is called IDAC categorization), and some questions included in each category are extracted, and these are extracted. Sort it into a questionnaire (this sort of work is called “psychologically oriented sorting”). Specifically, questions stored in the storage unit as questionnaires are classified by tags, etc., and classified into preset categories such as intentional parameters (IP), actual conditions, intentions, and communications, and tags for each category. And the like to remember. Then, a question for each category is read out by a control program or the like functioning as a question order changing unit, and the order is changed as appropriate and temporarily stored. Since the category information of each question is added with tags, the questionnaire results can be easily classified even if the order is changed. If questions of the same category continue, the respondent may give an ambiguous answer or a distorted (incorrect) answer. In the system according to this embodiment, the order of the questions is changed to an appropriate one by means of rearranging means. Because it is rearranged, a more accurate answer can be obtained. Furthermore, since the respondents can be appropriately classified by the basic configuration of the system described above, the respondents can be classified more appropriately. The intentional parameter means an information item existing in an existing database such as an existing company database. For example, since information on another database is classified by adding an intentional parameter, information stored in another database can be appropriately incorporated into the system of the present invention.

(4. Cube type classification-Enneagram)
In another preferred embodiment of the present invention, respondents are classified by generation (by age) based on the response information, and classified into nine types for each generation (and gender). FIG. 1 is a conceptual diagram of classification. As shown in Fig. 1, in the system of this mode, respondents are classified by generation (and gender), and classified into nine types for each generation (and gender). Respondents can be classified into various hierarchical formats. FIG. 2 is a diagram illustrating an example of classification. For example, women aged 20 to 34 are categorized into nine categories as illustrated in FIG. Since classification is performed according to these types, information suitable for respondents belonging to each classification can be provided. Also, as shown in FIG. 2, the storage unit stores information related to each type, such as the features of each of the nine types and favorite magazine information, and the information is stored as shown in FIG. Information is read as appropriate. Therefore, by classifying one's own customers using the system of the present invention, it becomes possible to grasp the customer's preferences that have been buried so far more appropriately. In order to classify into these nine types, for example, the question and the answer for each category classified in advance are read out, and the type to which the respondent belongs is determined by means of determining which type the read out information belongs to. do it.

  In other words, a preferred embodiment of the present invention is for effectively taking response information stored in another database or the like into the system of the present invention and sorting and organizing it. More specifically, customers are classified in order to obtain more appropriate information about the customers by using a customer information database that they have in advance. FIG. 3 is a schematic diagram of the system of the present invention according to such an embodiment. As shown in FIG. 3, in this aspect, the customer is classified by the system of the present invention using the questionnaire result (or customer information) that was originally held or already conducted. Customers are categorized into cubes, and their preferences and trends for each category of each generation have been grasped in advance through questionnaire surveys. Can be properly classified as to whether there is a tendency. And since the results of the questionnaire already conducted are classified and stored in the communication database so that they can be read, for example, for Type 1 of XX generation, the answer "..." If you are interested in XX, you can read and provide information such as 90%. If such information is used, the customer's attention can be drawn that he / she can post interesting information on the back of the envelope when mailing something to the customer. FIG. 4 is a diagram showing an example of information presented through the system of the present invention. As shown in FIG. 4, in the system of the present invention, it is preferably classified as to which type the customer belongs, so that information related to the customer is read out together with information belonging to the type to which the customer belongs and output. Will be. This makes it possible to properly grasp the tendency that the customer will have.

  FIG. 5 is a diagram showing an example of analysis logic for categorizing the system according to the above-described preferred embodiment. Answer information in which a plurality of questions are interleaved is stored in a storage device in association with a tag indicating each question. Therefore, the information can be read out, applied to the logic shown in FIG. 5, and classified. In this example, males are classified into 1 to 6 types and females are classified into 7 to 9 types.

  FIG. 6 is a diagram illustrating an example of analysis logic for categorization different from the above. FIG. 7 is a diagram showing a continuation of the analysis logic of FIG. If the type to which the respondent belongs is determined based on the analysis logic shown in FIG. 6 and FIG. 7 after reading the response information, the type information to which the respondent belongs can be obtained. Then, by appropriately reading out information on the type stored in association with the type, information on the respondent's tendency can be effectively provided.

(5. Public information acquisition type)
Another preferred embodiment of the present invention different from the above is a system that can appropriately collect and provide public information. In this embodiment, for example, known information is classified and stored for each generation (and gender) and type classified as shown in FIG. FIG. 8 is a diagram showing an example of information provided by the system of the present invention. The article shown in FIG. 8 is managed by a file number or the like, and is stored so as to be readable as information on the younger generation. And in the generation classification related to the younger generation, it is stored together with the index of work and private, so when the user wants to know the idea about work and private of those belonging to the category, the customer information and the customer The article shown in FIG. 4 is read and presented as information relating to the category to which the document belongs.

  Below, the example of the system of this invention is demonstrated using an Example.

-Lifestyle information: LSI-
FIG. 9 is a diagram for explaining a grouping flow in the first embodiment. In this example, the customer information database already possessed by the bank was used to appropriately group customers, and further questions were asked to obtain effective information. First, "registrant information" was input and stored in this system using information recorded in the company customer information database (1). Based on the registrant information, customers were grouped. That is, the area plate (2) was produced based on the zip code and address information of the customer information. The generation plate (3) was prepared by dividing customers by age. In addition, a life cycle plate (4) was created to group customers based on life cycle related information (family structure, gender, income, occupation, etc.) included in the customer information. The question “Are you interested in investing?” Was remembered in this system. The above question was uploaded to the server of this system. This server can be viewed by those recorded in the registration information. In particular, the household balance (5) for each life cycle plate can be viewed. This can be compared with the balance of households as seen from the bank.

  Each customer viewed the question and typed in an answer to each client. Then, those clients entered “answer information” answered by the registrant into this system. This system stores “response information” in association with “registrant information”. Registrant information was stored in association with the client number. The system further classifies registrants based on “information on the number of characters”, “information on the number of punctuation marks” included in the “answer information”, and the set keyword. Customer information was displayed for each group.

  Since the system of the present invention can appropriately group customers, it can be used in the consulting industry for companies.

FIG. 1 is a conceptual diagram of classification by the system of the present invention. FIG. 2 is a diagram illustrating an example of classification. FIG. 3 is a schematic diagram of the system of the present invention according to a preferred embodiment of the present invention. FIG. 4 is a diagram showing an example of information presented through the system of the present invention. FIG. 5 is a diagram showing an example of analysis logic for categorizing the system according to the above-described preferred embodiment. FIG. 6 is a diagram illustrating an example of analysis logic for categorization different from the above. FIG. 7 is a diagram showing a continuation of the analysis logic of FIG. FIG. 8 is a diagram showing an example of information provided by the system of the present invention. FIG. 9 is a diagram for explaining a grouping flow in the first embodiment.

Explanation of symbols

1 Bank customer information database 2 Area plate 3 Generation plate 4 Life cycle plate 5 Household balance per life cycle plate

Claims (1)

Registrant information input means for inputting "registrant information" which is information including the registrant ID number;
Registrant information recording means for storing the “registrant information”;
Question information display means for displaying question information to the registrant;
Answer information input means for inputting “answer information” answered by the registrant to the questions displayed by the question information display means;
Answer information storage means for storing “answer information” input by the answer information input means in association with the “registrant information”;
Registrant selection means for grouping a plurality of registrants, including age-specific selection means for grouping registrants based on information about the age included in the “registrant information”;
If the “answer information” includes a preset keyword, answer information extracting means for extracting the “answer information including the keyword”;
Keyword answer storage means for storing the “answer information including a keyword”;
If the “answer information” includes answer information for a two-choice question, the choice information selecting means for selecting the “answer information for the two-choice question”;
Alternative information storage means for storing the “answer information for the two alternative questions”;
When the “answer information” includes answer information for a question with multiple values, multi-value information selection means for selecting the “answer information for a question with multiple values”;
Multi-value information storage means for storing the “answer information for a question with multiple values”;
A keyword answer information aggregating means for aggregating the “answer information including keywords” for each group of the registrants when there are responses from a plurality of registrants;
An alternative information aggregating means for aggregating the “answer information for two alternative questions” for each group of registrants when there are responses from a plurality of registrants;
A multi-value information aggregating means for aggregating the “answer information for a question with multi-values” for each group of the registrants when there are responses from a plurality of registrants;
Aggregated information display means for displaying information including any one of the above-mentioned “answer information including keywords”, “answer information for two-choice questions”, and “answer information for questions with multiple values”; Comprising
The registrant selection means for grouping the plurality of registrants includes:
A means for grouping registrants based on one or both of “information on the number of characters” and “information on the number of punctuation marks” included in the “answer information” stored in the answer information storage means;
A system for providing information by group of registrants.