JP4808186B2 - Advertisement output server, advertisement output program, and advertisement output method - Google Patents

Description

  The present invention relates to an advertisement output server, an advertisement output program, and an advertisement output method.

  With the advancement of information technology and the spread of the Internet, the use of web pages as an advertising medium is increasingly advanced. At present, the method of outputting advertisements on web pages is very commonly used. In order to enhance the advertising effect, a method of outputting an advertisement relevant to the content of the web page is usually used.

  In this situation, it is important to increase the probability that the output advertisement will actually be viewed by the visitor of the web page, not only for the advertiser who put out the advertisement but also for the business that provides the web page. It has become an issue. This is because the web server that provides the web page can detect the click operation of the visitor of the web page and collect information on whether or not the advertisement is actually viewed. This is because the advertising fee may be paid according to the number of times the URL is actually viewed.

In order to solve these management issues, it is an increasingly important technical issue to provide a method of smoothly guiding visitors to web pages with the output advertisements. Various methods have been proposed to solve such technical problems. For example, Patent Document 1 discloses a method and apparatus for supplying advertisements related to the contents of a web page.
JP-T-2006-5000698

  However, even if an advertisement related to the content of the web page is output, the advertisement may not actually attract the visitor of the web page. The reason for this is that it is difficult for the visitors of the web page to understand the relationship between the content of the web page and the advertisement, and the visitor of the web page may overlook without shifting the viewpoint to the advertisement. It is possible.

  Therefore, when presenting an advertisement related to the content of the web page, the present invention outputs the relationship between the content of the web page and the advertisement in an easy-to-understand manner, and provides a bridge between the content of the web page and the advertisement. An advertisement output server, an advertisement output program, and an advertisement output method capable of guiding a visitor's viewpoint of the web page to the advertisement more smoothly and prompting the advertisement to be actually viewed are provided. For the purpose.

  In order to solve the above problems, the present invention provides the following.

  According to the first aspect of the present invention, the document keyword is extracted from the document data and stored in association with the document data (for example, the document keyword extraction unit 2110 in FIG. 3 corresponds), the document keyword Means for storing the advertisement data in association with each other (for example, the advertisement data allocation unit 2120 in FIG. 3) and the advertisement data associated with the document keyword together with the document data including the associated document keyword Means (for example, corresponding to the data output unit 2130 in FIG. 3), means for outputting the document keyword associated with the outputted advertisement data, and means associated with the associated advertisement data (output means) For example, the data output unit 2130 in FIG. 3 is equivalent to a server (for example, the server 20 in FIG. 3).

  According to the configuration of claim 1 of the present invention, the server extracts a document keyword from document data, stores the document keyword in association with the document data, stores the advertisement data in association with the document keyword, The advertisement data associated with the document keyword is output together with the document data including the associated document keyword, the document keyword associated with the output advertisement data, and the associated advertisement data. Output in a manner showing the relationship.

  Therefore, the server outputs the relationship between the web page content and the advertisement in an easy-to-understand manner for the visitor of the web page by outputting in a manner indicating the relationship between the content of the web page and the advertisement. By bridging, it is possible to more smoothly guide the visitor's viewpoint of the web page to the advertisement and encourage the advertisement to be actually viewed.

  As a result, an advertiser who places an advertisement on the web page can be expected to increase the advertising effect of the advertisement because the visitor of the web page increases the chance of browsing the advertisement. Further, as a business providing the web page, it is expected that the advertising revenue from the advertisement increases because the visitor of the web page also increases the chance of browsing the advertisement.

  Note that the configuration described in claim 1 of the present invention is effective regardless of whether the client is a computer, a mobile phone terminal, or another mobile communication terminal.

  According to a second aspect of the present invention, in addition to the first aspect, means for storing headline data of the advertisement data in association with the advertisement data (for example, an advertisement data allocation unit in FIG. 3). 2120) and means for outputting the header data associated with the advertisement data together with the advertisement data associated with the document keyword and the document data including the associated document keyword (for example, the data in FIG. 3) Output means 2130), means for outputting the headline data, the document keyword associated with the outputted advertisement data, and the advertisement data in a manner indicating the relationship (for example, the data output section 2130 of FIG. 3). (For example, the server 20 in FIG. 3).

  According to the configuration described in claim 2 of the present invention, in addition to the operation described in claim 1, the server stores the header data of the advertisement data in association with the advertisement data, and associates the header data with the advertisement data. Output the headline data together with the advertisement data associated with the document keyword and the document data including the document keyword associated with the headline data, the document keyword associated with the output advertisement data, and Further output is performed in a manner indicating a relationship with the advertisement data.

  Therefore, the server uses the heading data to output the web page content and the advertisement in a manner that indicates the relationship, thereby outputting the relevance to the visitor of the web page more easily. Can do.

  As a result, even if the advertisement is a banner advertisement or the like created with Flash (registered trademark) or the like, and it is difficult to output the advertisement itself in a manner indicating the relationship, the advertisement according to claim 2 By outputting the heading data in a manner indicating the relationship instead of the advertisement data depending on the configuration, it becomes possible to effectively bridge the content of the web page and the advertisement, and to change the viewpoint of the visitor of the web page It is possible to guide to the advertisement more smoothly and prompt the user to actually browse the advertisement.

  According to a third aspect of the present invention, in addition to the structure of the second aspect, the heading data of the advertisement data is composed of a high-level concept phrase of both the advertisement data and the document keyword. Including a server (for example, the server 20 of FIG. 3).

  According to the configuration described in claim 3 of the present invention, in addition to the operation described in claim 2, the server uses the heading data of the advertisement data as the phrase of both the advertisement data and the document keyword. Consists of high-level concepts.

  Accordingly, when the server uses the heading data to output the web page content and the advertisement in a manner indicating the relationship, the server is configured with a high-level concept phrase of both the advertisement data and the document keyword. By using the heading data, the relevance can be more easily output to the visitor of the web page.

  As a result, the headline data is composed of high-level concepts of both the advertisement data and the document keywords according to the configuration of claim 3, so that the headline itself appeals to web page visitors. The web page content and the advertisement can be effectively bridged, and the visitor's viewpoint of the web page can be guided to the advertisement more smoothly. Can be viewed.

  In the configuration according to claim 4 of the present invention, in addition to the configuration according to claim 3, the phrase of the superordinate concept is derived from an ontology including phrases of both the advertisement data and the document keyword. It includes a server (eg, server 20 of FIG. 3) that is characteristic.

  According to the configuration described in claim 4 of the present invention, in addition to the operation described in claim 3, the server includes an ontology in which the phrase of the superordinate concept includes the phrases of both the advertisement data and the document keyword. Derived from.

  Accordingly, when the server uses the heading data to output the web page content and the advertisement in a manner indicating the relationship, the server has the higher concept than the ontology that includes both the advertisement data and the document keyword. By deriving the phrase, it is possible to output the relevance to the visitor of the web page more easily.

  As a result, the headline data appeals to the visitor of the web page by deriving the words of the higher concept from the ontology including the words of both the advertisement data and the document keyword according to the configuration of claim 4. The possibility of deriving terms of higher-level concepts is higher, and it is possible to effectively bridge the content of the web page and the advertisement, and guide the visitor's viewpoint of the web page to the advertisement more smoothly. The advertisement can be encouraged to be actually browsed.

  According to a fifth aspect of the present invention, in addition to the structure according to any one of the second to fourth aspects, the aspect indicating the relation includes a character background indicating the document keyword, and the advertisement data. Alternatively, a server (for example, characterized in that the background color of the character indicating the heading data is a similar color and is different from the background of the character other than the character indicating the document keyword) Server 20) of FIG.

  According to the configuration described in claim 5 of the present invention, in addition to the operation described in any one of claims 2 to 4, the server includes a background of characters indicating the document keyword, the advertisement data, The background color of the character indicating the heading data is set to a similar color and is different from the background of the character other than the character indicating the document keyword.

  Therefore, the server has a mode in which the background color of the character indicating the document keyword and the background color of the character indicating the advertisement data or the heading data are similar colors, and other than the character indicating the document keyword. By outputting in a manner different from the background of the characters, a visual unity by color is produced, and by outputting in a manner indicating the relationship between the content of the web page and the advertisement, it is possible to give the visitor of the web page In contrast, the relevance can be output in an easy-to-understand manner.

  As a result, especially when the background color of the content of the web page is unified, the configuration according to claim 5 is the simplest and most effective way to bridge the content of the web page and the advertisement. It is possible to guide the visitor's viewpoint of the web page to the advertisement more smoothly and to encourage the advertisement to be actually viewed.

  In the configuration described in claim 6 of the present invention, in addition to the configuration described in any one of claims 2 to 5, the aspect indicating the relation includes a character indicating the document keyword, the advertisement data, or the It is an aspect in which at least one of the font, style, size, and color of the character indicating the heading data is the same, and is different from the character other than the character indicating the document keyword, A server (eg, server 20 of FIG. 3).

  The style may include character effects such as bold and italic.

  According to the configuration described in claim 6 of the present invention, in addition to the operation described in any one of 2 to 5, the server includes a character indicating the document keyword, the advertisement data, or the header data. And at least one of the font, style, size, and color of the character indicating the character and different from the character other than the character indicating the document keyword.

  Therefore, the server is an aspect in which at least one of the font, style, size, and color of the character indicating the document keyword and the character indicating the advertisement data or the heading data is the same, and In a mode that produces visual unification by shape, size, color, etc., and shows the relation between the content of the web page and the advertisement by outputting it in a mode different from characters other than the characters indicating the document keyword By outputting, the relevance can be easily output to the visitor of the web page.

  As a result, particularly when at least one of the font, style, size, and color of characters of the content of the web page is unified, the web page is most simply and effectively provided by the configuration according to claim 6. The content and the advertisement can be bridged, and the viewpoint of the visitor of the web page can be guided to the advertisement more smoothly, and the advertisement can be actually viewed.

  According to the seventh aspect of the present invention, in addition to the structure according to any one of the second to sixth aspects, the aspect indicating the relation includes a character indicating the document keyword, the advertisement data, A server (for example, the server 20 in FIG. 3), which has a similar underline to the characters of the heading data and is different from characters other than characters indicating the document keyword. )including.

  According to the structure of Claim 7 among this invention, in addition to the effect | action of any one of Claim 2 thru | or 6, the said server is the character which shows the said document keyword, the said advertisement data, or the said The characters indicating the heading data are underlined in the same manner, and are different from the characters other than the characters indicating the document keyword.

  Therefore, the server has a similar underline to the character indicating the document keyword and the character indicating the advertisement data or the heading data, and the characters other than the characters indicating the document keyword are By outputting in a different manner, it creates a visual sense of unity by shape, and by outputting in a manner that shows the relationship between the content of the web page and the advertisement, the relevance is given to the visitor of the web page Output can be easily understood.

  As a result, the web page content and the advertisement are most easily and effectively bridged by the configuration according to claim 7, particularly when the characters of the web page content are not underlined. It is possible to guide the visitor's viewpoint of the web page to the advertisement more smoothly and to encourage the advertisement to be actually viewed.

  In the configuration according to claim 8 of the present invention, in addition to the configuration according to any one of claims 2 to 7, the aspect indicating the relation includes a character indicating the document keyword, the advertisement data, A server (for example, in FIG. 3), characterized in that the character indicating the heading data is surrounded by the same enclosing line and is different from the character other than the character indicating the document keyword. Server 20).

  According to the configuration described in claim 8 of the present invention, in addition to the operation described in any one of claims 2 to 7, the server includes a character indicating the document keyword, the advertisement data, The character indicating the heading data is surrounded by the same enclosing line and is different from the character other than the character indicating the document keyword.

  Therefore, the server is configured to surround the character indicating the document keyword and the character indicating the advertisement data or the heading data with a similar enclosing line, and a character other than the character indicating the document keyword; Produces a visual sense of unity by output in different ways, and outputs in a manner that shows the relationship between the content of the web page and the advertisement, and is relevant to the visitor of the web page Can be output in an easy-to-understand manner.

  As a result, particularly when the characters of the content of the web page are not surrounded by a surrounding line, the content of the web page and the advertisement are most easily and effectively bridged by the configuration according to claim 8. It is possible to guide the visitor's viewpoint of the web page to the advertisement more smoothly, and to encourage the advertisement to be actually browsed.

  According to the ninth aspect of the present invention, in addition to the structure according to any one of the second to eighth aspects, the display position of the character indicating the advertisement data or the heading data is changed to the document keyword. A server (for example, the server 20 in FIG. 3) characterized by being in the vicinity of the display position of the indicated character is included.

  According to the configuration described in claim 9 of the present invention, in addition to the operation described in any one of claims 2 to 8, the server displays a display position of characters indicating the advertisement data or the header data. Is set in the vicinity of the display position of the character indicating the document keyword.

  Therefore, the server outputs the display position of the character indicating the advertisement data or the heading data in a form in the vicinity of the display position of the character indicating the document keyword, thereby providing a visual sense of uniformity based on the positional relationship. By producing and outputting the web page content and the advertisement in a manner indicating the relation, the relevance can be easily output to the visitor of the web page.

  As a result, particularly when the area displaying the content of the web page and the area displaying the advertisement are close to each other, the configuration according to claim 9 makes it possible to most easily and effectively The advertisement can be bridged, and the viewpoint of the visitor of the web page can be guided to the advertisement more smoothly, and the advertisement can be actually viewed.

  According to a tenth aspect of the present invention, in addition to the structure according to any one of the second to ninth aspects, a character indicating the document keyword, a character indicating the advertisement data or the heading data, and , And a server (for example, the server 20 in FIG. 3) that is different from characters other than the characters indicating the document keyword.

  According to the configuration described in claim 10 of the present invention, in addition to the operation described in any one of claims 2 to 9, the server includes a character indicating the document keyword, the advertisement data, Similarly, the characters indicating the heading data are flashed and displayed, and are different from the characters other than the characters indicating the document keyword.

  Accordingly, the server is a mode in which the characters indicating the document keyword and the characters indicating the advertisement data or the heading data are similarly blinked and displayed, and the characters other than the characters indicating the document keyword are displayed. By outputting in a mode different from the above, a visual unity due to changes over time is produced, and by outputting in a mode showing the relationship between the content of the web page and the advertisement, the visitor of the web page The relevance can be output in an easy-to-understand manner.

  As a result, particularly when the characters of the content of the web page are not blinking, the configuration according to claim 10 can bridge the content of the web page and the advertisement most simply and effectively. It becomes possible, and the viewpoint of the visitor of the web page can be guided to the advertisement more smoothly, and the advertisement can be promoted to be actually browsed.

  According to the eleventh aspect of the present invention, in addition to the constitution according to any one of the second to tenth aspects, the character indicating the document keyword and the character indicating the advertisement data or the heading data are included. And a server (for example, the server 20 in FIG. 3) characterized by being displayed in a manner that vibrates in the same manner and different from characters other than the characters indicating the document keyword.

  According to the configuration described in claim 11 of the present invention, in addition to the operation described in any one of claims 2 to 10, the server includes a character indicating the document keyword, the advertisement data, or the Similarly, the characters indicating the heading data are displayed in a vibrated manner and are different from the characters other than the characters indicating the document keyword.

  Therefore, the server is a mode that vibrates and displays the character indicating the document keyword and the character indicating the advertisement data or the heading data, and the character other than the character indicating the document keyword. By outputting in a mode different from the above, a visual unity due to changes over time is produced, and by outputting in a mode showing the relationship between the content of the web page and the advertisement, the visitor of the web page The relevance can be output in an easy-to-understand manner.

  As a result, particularly when the characters of the content of the web page do not vibrate, the configuration of claim 11 can most effectively and effectively bridge the content of the web page and the advertisement. It becomes possible, and the viewpoint of the visitor of the web page can be guided to the advertisement more smoothly, and the advertisement can be promoted to be actually browsed.

  According to a twelfth aspect of the present invention, in addition to the structure according to any one of the second to eleventh aspects, a character indicating the document keyword, a character indicating the advertisement data or the heading data, and Are displayed in a manner that is repeatedly expanded and contracted in a similar manner and is different from characters other than the characters indicating the document keyword (for example, the server 20 in FIG. 3). including.

  According to the configuration described in claim 12 of the present invention, in addition to the operation described in any one of claims 2 to 11, the server includes a character indicating the document keyword, the advertisement data, or the Similarly, the character indicating the heading data is repeatedly expanded and contracted and displayed, and is different from the character other than the character indicating the document keyword.

  Therefore, the server is a mode in which the characters indicating the document keyword and the characters indicating the advertisement data or the heading data are similarly repeatedly expanded and contracted, and the characters indicating the document keyword are displayed. By outputting in a manner different from characters other than the above, it produces a visual unity due to changes over time, and by outputting in a manner indicating the relationship between the content of the web page and the advertisement, the web page The relevance can be output in an easy-to-understand manner for all visitors.

  As a result, particularly when the characters of the content of the web page are not expanded or contracted, the configuration according to claim 12 can most effectively and effectively bridge the content of the web page and the advertisement. It becomes possible, and the viewpoint of the visitor of the web page can be guided to the advertisement more smoothly, and the advertisement can be promoted to be actually browsed.

  According to a thirteenth aspect of the present invention, in addition to the structure according to any one of the second to twelfth aspects, the means for storing the advertisement data in association with the document keyword relates to the advertisement data. It includes a server (eg, server 20 of FIG. 3) that is characterized by performing association based on the ontology.

  According to the configuration described in claim 13 of the present invention, in addition to the operation described in any one of claims 2 to 12, the server stores the advertisement data in association with the document keyword. Thus, the association is executed based on the ontology related to the advertisement data.

  Here, the ontology is generally a conceptual system, and the ontology related to the advertisement data is a systematic concept of the advertisement. In the ontology related to the advertisement data, keywords related to the advertisement data are registered while being related to each other based on a systematic concept. For example, the keyword “XX car” is not only directly linked to the keywords “car” and “car”, but also “buy”, “change job”, “tire”, “drive” based on a systematic concept ”And“ stock price ”.

  That is, when the association is performed based on the ontology related to the advertisement data, the server associates the document keyword and the advertisement keyword of the advertisement data with each other based on a systematic concept while relating the advertisement keyword. The keyword is registered in multi-faceted, and the association is executed in a multifaceted manner.

  As a result, the server can extract a combination of the content of the web page and the advertisement from a plurality of possible options through simulation, and the web page content and the advertisement are appropriately related. The probability of having sex can be increased. Further, by combining the content of the web page and the advertisement in combination with the configuration described in any one of claims 2 to 12, the viewpoint of the visitor of the web page can be more smoothly converted into the advertisement. And can encourage the advertisement to be actually viewed.

  In the configuration according to claim 14 of the present invention, in addition to the configuration according to any one of claims 2 to 13, the means for storing the header data of the advertisement data in association with the advertisement data includes: It includes a server (eg, server 20 of FIG. 3) that performs association based on an ontology for advertising data.

  According to the configuration described in claim 14 of the present invention, in addition to the effect described in any one of claims 2 to 13, the server associates the header data of the advertisement data with the advertisement data. The means for storing executes association based on the ontology related to the advertisement data.

  That is, when the association is performed based on the ontology related to the advertisement data, the server associates the advertisement keyword of the advertisement data and the heading data with each other based on a systematic concept. The keyword is registered in multi-faceted, and the association is executed in a multifaceted manner.

  As a result, the server can extract a combination of the advertisement data and the header data from a plurality of possible options through simulation, and the advertisement data and the header data have an appropriate relationship. Probability can be increased. Further, by combining the content of the web page and the advertisement in combination with the configuration described in any one of claims 2 to 13, the visitor's viewpoint of the web page can be more smoothly converted into the advertisement. And can encourage the advertisement to be actually viewed.

  The configuration according to claim 15 of the present invention is characterized in that the server extracts a document keyword from the document data and stores it in association with the document data, and stores the advertisement data in association with the document keyword. A function of outputting the advertisement data associated with the document keyword together with the document data including the associated document keyword, and the document keyword associated with the output advertisement data. A program for realizing a function of outputting the advertisement data in a manner indicating a relationship with the advertisement data.

  According to the configuration of claim 15 of the present invention, the program causes the server to extract a document keyword from the document data, store the document keyword in association with the document data, and store the advertisement data in the document keyword. The advertisement data associated with the document keyword is output together with the document data including the associated document keyword, and is associated with the document keyword associated with the output advertisement data. It outputs in the form which shows the relationship with the said advertisement data.

  Accordingly, the program outputs the relationship between the web page content and the advertisement in a manner that indicates the relationship between the web page content and the advertisement, and outputs the relationship to the visitor of the web page in an easy-to-understand manner. By bridging, it is possible to more smoothly guide the visitor's viewpoint of the web page to the advertisement and encourage the advertisement to be actually viewed.

  In the configuration described in claim 16 of the present invention, in addition to the configuration described in claim 15, the server stores the advertisement data heading data in association with the advertisement data, and the advertisement data includes A function of outputting the associated header data together with the advertisement data associated with the document keyword and the document data including the associated document keyword, the header data, and the associated advertisement data It further includes a program for realizing a function of outputting the document keyword and the advertisement data in a manner indicating the relationship.

  According to the configuration described in claim 16 of the present invention, in addition to the operation described in claim 15, the program causes the server to store header data of the advertisement data in association with the advertisement data, The headline data associated with the advertisement data is output together with the advertisement data associated with the document keyword and the document data including the associated document keyword, and is associated with the headline data and the output advertisement data. The document keyword and the advertisement data are output in a manner indicating the relationship.

  Accordingly, the program uses the heading data to output the web page content and the advertisement in a manner indicating the relationship, thereby outputting the relevance to the visitor of the web page in an easy-to-understand manner. Can do. As a result, by bridging the content of the web page and the advertisement, the viewpoint of the visitor of the web page can be more smoothly guided to the advertisement, and the advertisement can be actually viewed. .

  The configuration according to claim 17 of the present invention is a procedure for extracting a document keyword from the document data and storing it in association with the document data, a procedure for storing the advertisement data in association with the document keyword, A procedure for outputting the advertisement data associated with the document keyword together with the document data including the associated document keyword; the document keyword associated with the output advertisement data; and the associated advertisement data And a procedure for outputting in a manner indicating the relationship between

  According to the configuration of claim 17 of the present invention, the server extracts a document keyword from the document data, stores the document keyword in association with the document data, and stores the advertisement data in association with the document keyword. And outputting the advertisement data associated with the document keyword together with the document data including the associated document keyword, and the document keyword associated with the output advertisement data, the associated advertisement data, Are output in a manner indicating the relationship between

  Therefore, by outputting the web page content and the advertisement in a manner that indicates the relationship between the web page content and the advertisement by the method, the relevance is easily output to the visitor of the web page, and the web page content and the advertisement are output. By bridging, it is possible to more smoothly guide the visitor's viewpoint of the web page to the advertisement and encourage the advertisement to be actually viewed.

  The configuration according to claim 18 of the present invention includes, in addition to the configuration according to claim 17, a procedure for storing the header data of the advertisement data in association with the advertisement data in the server, and the advertisement data. A procedure for outputting the associated header data together with the advertisement data associated with the document keyword and the document data including the associated document keyword, the header data, and the associated advertisement data And a procedure for outputting the document keyword and the advertisement data in a manner indicating a relationship between the document keyword and the advertisement data.

According to the structure of Claim 18 among this invention, Claim 17 is provided.
In addition to the operation described above, the server stores heading data of the advertising data in association with the advertising data, and the heading data associated with the advertising data is stored in the advertising data associated with the document keyword and The data is output together with the document data including the associated document keyword, and is output in a manner indicating the relationship between the heading data and the document keyword and the advertisement data associated with the output advertisement data.

  Therefore, by using the heading data and outputting in a manner indicating the relationship between the content of the web page and the advertisement, the relevance can be more easily understood for the visitor of the web page. Can do. As a result, by bridging the content of the web page and the advertisement, the viewpoint of the visitor of the web page can be more smoothly guided to the advertisement, and the advertisement can be actually viewed. .

  According to the present invention, the relationship between the content of the web page and the advertisement is output in a manner that indicates the relationship between the content and the advertisement of the web page. By bridging, it is possible to more smoothly guide the visitor's viewpoint of the web page to the advertisement and encourage the advertisement to be actually viewed.

  As a result, an advertiser who places an advertisement on the web page can be expected to increase the advertising effect of the advertisement because the visitor of the web page increases the chance of browsing the advertisement. Further, as a business providing the web page, it is expected that the advertising revenue from the advertisement increases because the visitor of the web page also increases the chance of browsing the advertisement.

  Hereinafter, an example of a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

  It should be noted that the components in an example of a preferred embodiment of the present invention can be appropriately replaced with existing components and the like, and various variations including combinations with other existing components are possible. Thus, the description of the preferred embodiment of the present invention is not intended to limit the content of the invention described in the claims.

  FIG. 1 is a block diagram showing the overall configuration of a computer system 1 according to an example of a preferred embodiment of the present invention. The computer system 1 may include a client 10, a server 20, a document server 40, an advertisement server 50, an ontology server 60, and a management terminal 70, each of which may be connected via the network 30.

  Further, the number of the client 10, the server 20, the document server 40, the advertisement server 50, the ontology server 60, and the management terminal 70 is not limited, and may be configured by one or more as necessary. , Each need not be included.

  The network 30 may be a dedicated network or a public network.

  FIG. 2 shows main hardware configurations of the client 10, the server 20, the document server 40, the advertisement server 50, the ontology server 60, and the management terminal 70 according to an example of a preferred embodiment of the present invention. It is a block diagram.

  For example, the server 20 may include a control unit 210, an input unit 220, a communication interface unit 230, a display unit 240, and a storage unit 250, and may be connected via a bus 260.

  Here, the control unit 210 is an information calculation processing device that performs calculation and processing of information, and may be a CPU (Central Processing Unit) or the like. The control unit 210 implements various functions according to the present invention by appropriately reading and executing various programs stored in the storage unit 250.

  The input unit 220 is for accepting input by a user, and may be a keyboard, a mouse, a touch panel, a pointing device, or the like.

  The communication interface unit 230 is for communicating with other computers in the network, and may be a modem, a cable modem, an Ethernet (registered trademark) adapter, or the like.

  The display unit 240 is used to display an input screen, display a calculation result or a processing result screen, and is a cathode ray tube display (CRT), a liquid crystal display (LCD), or the like. It's okay.

  The storage unit 250 is for storing data, and may be a local memory, a large-capacity bulk memory, a cache memory used for efficiently searching the bulk memory, or the like. The computer readable medium for realizing the storage unit 250 may be realized electrically, magnetically, optically, or electromagnetically, and more specifically, a semiconductor storage device, a magnetic tape, or a flexible disk. A random access memory (RAM), a read only memory (ROM), a CD-ROM, and an optical disk including a CD-R / W and a DVD. The storage unit 250 stores various programs that the control unit 210 reads and executes as appropriate.

  Further, the client 10, the document server 40, the advertisement server 50, the ontology server 60, and the management terminal 70 may have the same configuration as the server 20.

  FIG. 3 is a block diagram illustrating main functional configurations of the client 10, the server 20, the document server 40, the advertisement server 50, the ontology server 60, and the management terminal 70 according to an example of a preferred embodiment of the present invention. FIG.

  Here, the client 10 may include a display unit 140 that displays data transmitted from the server 20.

  The server 20 may include a document keyword extraction unit 2110, an advertisement data allocation unit 2120, and a data output unit 2130 in the control unit 210.

  In addition, the server 20 receives the request from the management terminal 70, the document data 4510 of the document server 40, the advertisement data 5510 of the advertisement server 50, the advertisement ID 5521, and the advertisement keyword 5522 to the communication interface unit 230. And a transmission unit 2320 that transmits data to be displayed on the display unit 140 of the client 10.

  The server 20 also has a document keyword management table 2510 for storing the document ID 4511 and the document keyword 2511 and a heading data management table 2520 for storing the document keyword 2511, the advertisement ID 5521 and the heading data 2521 in the storage unit 250. Further may be included.

  The document server 40 may include document data 4510 in the storage unit 450.

  Further, the advertisement server 50 may include an advertisement keyword management table 5520 that stores advertisement data 5510, advertisement ID 5521, and advertisement keyword 5522 in the storage unit 550.

  The ontology server 60 may include ontology data 6510 in the storage unit 650.

[Document keyword extraction processing]

  FIG. 7 is a flowchart showing a procedure of document keyword extraction processing by the server 20 according to an example of the preferred embodiment of the present invention.

  First, the control unit 210 causes the document keyword extraction unit 2110 to extract the document data 4510 and the document ID 4511 at a predetermined timing. (Step S110)

  Next, the control unit 210 causes the document keyword extraction unit 2110 to extract a document keyword 2511 from the document data 4510. (Step S120)

  Further, the control unit 210 causes the document keyword extraction unit 2110 to store the document ID 4511 and the document keyword 2511 in the document keyword management table 2510 (step S130).

  Specifically, for example, as shown in FIG. 4, “abc123”, which is an example of the document ID 4511, is different from “abc123”, which is an example of the document keyword 2511. Remembered. Here, with respect to the document ID 4511, the document keyword 2511 may be one or more as necessary.

  In this way, the control unit 210 causes the document keyword extraction unit 2110 to store the document ID 4511 and the document keyword 2511 in the document keyword management table 2510 at a predetermined timing.

The document keyword extraction process may be executed at an arbitrary timing. For example, the document keyword extraction process may be performed every time new document data is registered, or once a hour, once a day, etc. Alternatively, it may be implemented by executing a batch program. In addition, when extracting the document keyword, the ontology data 6510 in which the concept of the advertisement is systematized and the keywords representing the concept of the advertisement are systematically registered may be used.
[Advertising data allocation processing]

  FIG. 8 is a flowchart showing a procedure of advertisement data allocation processing by the server 20 according to an example of the preferred embodiment of the present invention.

  First, the control unit 210 extracts the document ID 4511 and the document keyword 2511 from the document keyword management table 2510 at a predetermined timing by the advertisement data allocation unit 2120 (step S210).

  Next, the control unit 210 extracts the advertisement ID 5521 and the advertisement keyword 5522 from the advertisement keyword management table 5520 by the advertisement data allocation unit 2120 (step S220).

  Specifically, for example, as shown in FIG. 5, “car” and “automobile” that are examples of the advertising keyword 5522 are stored for “123abc” that is an example of the advertisement ID 5521. Extract these.

  Next, the controller 210 compares the extracted document keyword 2511 with the extracted advertisement keyword 5522 by the advertisement data allocation unit 2120 (step S230).

  Next, the control unit 210 generates heading data 2521 based on the result of the comparison by the advertisement data allocation unit 2120 (step S240).

  Further, the control unit 210 uses the advertisement data allocation unit 2120 and the advertisement data allocation unit 2120 to search the document ID 4511, the advertisement ID 5521, and the header data 2521 based on the comparison result. The data is stored in the data management table 2520 (step S250).

  Specifically, for example, as shown in FIG. 6, the advertisement ID 5521 “123abc” and the heading data 2521 “if it is a car” for “XX car” as an example of the document keyword 2511. A combination and a combination of the advertisement ID 5521 “123jki” and the headline data 2521 “if job change” are stored.

  In this way, the control unit 210 causes the document keyword extraction unit 2110 to store the document keyword 2511, the advertisement ID 5521, and the heading data 2521 in the heading data management table 2520 at a predetermined timing.

The advertisement data allocating process may be executed at an arbitrary timing. For example, it may be performed every time new document data is registered, once an hour, once a day, etc. You may implement by running a batch program regularly. In addition, when extracting the document keyword, the ontology data 6510 in which the concept of the advertisement is systematized and the keywords representing the concept of the advertisement are systematically registered may be used.
[Data output processing]

  FIG. 9 is a flowchart showing a procedure of data output processing by the server 20 according to an example of the preferred embodiment of the present invention.

  First, in response to a document output request from the client 10, the control unit 210 extracts the document keyword 2511 corresponding to the document ID 4511 of the requested document from the document keyword management table 2510 by the data output unit 2130. (Step S310).

  Specifically, for example, as shown in FIG. 4, “XX automobile” and “ΔΔ” are examples of the document keyword 2511 corresponding to the document ID 4511 “abc123”, which is an example of the document ID 4511. "Mansion" is extracted.

  Next, the control unit 210 uses the data output unit 2130 to extract the advertisement ID 5521 and the heading data 2521 from the heading data management table 2520 using the extracted document keyword 2511 as a key (step S320).

  Specifically, for example, as shown in FIG. 6, the advertisement ID 5521 “123abc” and the headline data 2521 “if it is a car” corresponding to “XX car” which is an example of the document keyword 2511. A combination and a combination of the advertisement ID 5521 “123jki” and the headline data 2521 “if job change” are extracted.

  Next, the control unit 210 uses the data output unit 2130 to extract the document data 4510 and the advertisement data 5510 using the extracted document ID 4511 and the advertisement ID 5521 as keys (step S330).

  Further, the control unit 210 outputs the headline data 2521 extracted by the data output unit 2130 in a manner indicating the relationship between the document keyword 2511 and the advertisement data 5510 associated with the advertisement data 5510. (Step S340).

  In this manner, the control unit 210 uses the data output unit 2130 to indicate the relationship between the extracted heading data 2521 and the document keyword 2511 and the advertising data 5510 associated with the advertising data 5510. To output.

  In addition, various methods may be employ | adopted for the aspect which shows the above-mentioned relationship.

  Further, the above-described data output process may be switched repeatedly every predetermined time.

  In the above-described data output process, the document keyword 2511, the heading data 2521, and the advertisement data 5510 that are to be repeated at predetermined time intervals may be switched.

  FIG. 10 shows that the background color of the character indicating the document keyword 2511 and the background color of the advertisement data 5510 in the display unit 140 of the client 10 are similar colors according to an example of a preferred embodiment of the present invention. It is the example of a display made to be an aspect. In this example, the combination of 2511a and 5510a and the combination of 2511b and 5510b are displayed in a mode in which the background color is a similar color.

  FIG. 11 shows that the background of the character indicating the document keyword 2511 and the color of the background of the character indicating the heading data 2521 are similar in the display unit 140 of the client 10 according to an example of the preferred embodiment of the present invention. It is the example of a display made into the aspect made into a color. In this example, a combination of 2511a and 2521a and a combination of 2511b and 2521b are displayed in a mode in which the background color is a similar color.

  FIG. 12 shows an example in which the fonts of the characters indicating the document keyword 2511 and the characters indicating the heading data 2521 are the same in the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention. This is an example of display. In this example, a combination of 2511a and 2521a and a combination of 2511b and 2521b are displayed in a manner in which the fonts are the same.

  FIG. 13 shows an aspect in which the character style indicating the document keyword 2511 and the character style indicating the heading data 2521 are the same in the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention. This is an example of display. In this example, the combination of 2511a and 2521a is displayed in a style in which the style is similarly italic, and the combination of 2511b and 2521b is displayed in a form in which the style is similarly bold.

  FIG. 14 shows an example in which the character indicating the document keyword 2511 and the size of the character indicating the heading data 2521 are the same in the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention. This is an example of display. In this example, a combination of 2511a and 2521a is displayed in a mode in which the sizes are the same.

  FIG. 15 shows a mode in which the character indicating the document keyword 2511 and the character indicating the heading data 2521 are similarly underlined in the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention. It is the example of a display made into the aspect enclosed with the example of a display and the same surrounding line. In this example, the combination of 2511a and 2521a is displayed in an underlined manner, and the combination of 2511b and 2521b is displayed in a manner surrounded by a surrounding line.

  FIG. 16 shows the display position of the character indicating the document keyword 2511 and the display position of the character indicating the heading data 2521 in the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention. Is a display example. In this example, a combination of 2511a and 2521a and a combination of 2511b and 2521b are displayed in the vicinity.

  FIG. 17 similarly displays the characters indicating the document keyword 2511 and the characters indicating the heading data 2521 blinking on the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention. It is the example of a display made into the aspect. In this example, the combination of 2511a and 2521a is displayed in a flashing manner.

  FIG. 18 shows the character indicating the document keyword 2511 and the character indicating the heading data 2521 in the same manner on the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention. It is the example of a display made into the aspect. In this example, the combination of 2511a and 2521a is displayed in a manner that vibrates similarly.

  FIG. 19 shows the characters indicating the document keyword 2511 and the characters indicating the heading data 2521 on the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention. It is the example of a display made into the aspect. In this example, the combination of 2511a and 2521a is displayed in a manner that expands and contracts similarly.

1 is a block diagram illustrating an overall configuration of a computer system 1 according to an example of a preferred embodiment of the present invention. FIG. 3 is a block diagram illustrating main hardware configurations of the client 10, the server 20, the document server 40, the advertisement server 50, the ontology server 60, and the management terminal 70 according to an example of a preferred embodiment of the present invention. . FIG. 3 is a block diagram illustrating main functional configurations of the client 10, the server 20, the document server 40, the advertisement server 50, the ontology server 60, and the management terminal 70 according to an example of a preferred embodiment of the present invention. It is a figure of the said document keyword management table 2510 which concerns on an example of suitable embodiment of this invention. It is a figure of the said advertising keyword management table 5520 which concerns on an example of suitable embodiment of this invention. It is a figure of the said header data management table 2520 which concerns on an example of suitable embodiment of this invention. It is a flowchart which shows the procedure of the document keyword extraction process by the said server 20 based on an example of suitable embodiment of this invention. It is a flowchart which shows the procedure of the advertisement data allocation process by the said server 20 based on an example of suitable embodiment of this invention. It is a flowchart which shows the procedure of the data output process by the said server 20 based on an example of suitable embodiment of this invention. In the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention, a character background indicating the document keyword 2511 and a character background color indicating the advertisement data 5510 are similar colors. Is a display example. According to an example of a preferred embodiment of the present invention, the character background indicating the document keyword 2511 and the character background color indicating the heading data 2521 in the display unit 140 of the client 10 are similar colors. Is a display example. In a display example according to an example of a preferred embodiment of the present invention, the character indicating the document keyword 2511 and the font of the character indicating the heading data 2521 in the display unit 140 of the client 10 are similar. is there. In a display example according to an example of a preferred embodiment of the present invention, the character indicating the document keyword 2511 and the character style indicating the heading data 2521 in the display unit 140 of the client 10 are similar to each other. is there. In a display example according to an example of a preferred embodiment of the present invention, the display unit 140 of the client 10 has a mode in which the characters indicating the document keyword 2511 and the characters indicating the heading data 2521 have the same size. is there. FIG. 15 shows a mode in which the character indicating the document keyword 2511 and the character indicating the heading data 2521 are similarly underlined in the display unit 140 of the client 10 according to an example of a preferred embodiment of the present invention. It is the example of a display made into the aspect enclosed with the example of a display and the same surrounding line. FIG. 16 shows the display position of the character indicating the document keyword 2511 on the display unit 140 of the client 10 in the vicinity of the display position of the character indicating the heading data 2521 according to an example of a preferred embodiment of the present invention. Is a display example. A table according to an example of a preferred embodiment of the present invention, wherein the characters indicating the document keyword 2511 and the characters indicating the heading data 2521 are similarly blinked and displayed on the display unit 140 of the client 10. It is an example. The table which made the aspect which vibrates and displays the character which shows the said document keyword 2511 in the said display part 140 of the said client 10 according to an example of suitable embodiment of this invention, and the character which shows the said heading data 2521 similarly. It is an example. A table according to an example of a preferred embodiment of the present invention, wherein the characters indicating the document keyword 2511 and the characters indicating the heading data 2521 are similarly expanded and contracted in the display unit 140 of the client 10. It is an example.

Explanation of symbols

10 client 20 server 30 network 40 document server 50 advertising server 60 ontology server 70 management terminal 110, 210, 410, 510, 610, 710 control unit 120, 220, 420, 520, 620, 720 input unit 130, 230, 430, 530, 630, 730 Communication interface unit 140, 240, 440, 540, 640, 740 Display unit 150, 250, 450, 550, 650, 750 Storage unit 160, 260, 460, 560, 660, 760 Bus 2110 Document keyword extraction Unit 2120 advertisement keyword allocation unit 2130 data output unit 2310 reception unit 2320 transmission unit 2510 document keyword management table 2511 document keyword 2520 heading data management table 2521 heading Data 4510 Document data 4511 Document ID
5510 Advertising data 5520 Advertising keyword management table 5521 Advertising ID
5520 Advertising Keywords 6510 Ontology Data

Claims (14)

A server for displaying document data and advertisement data on a display unit of a client connectable via a network ,
Extracting a plurality of documents keywords from document data, means for storing in association with the document data,
Means for storing a combination of each of the extracted document keywords and advertisement data related to each of the document keywords;
The document data is transmitted to the client together with the advertisement data stored in combination with each of the plurality of document keywords, and each document keyword in the document data is displayed on the display unit of the client. Display that is displayed in a display mode different from characters other than characters indicating keywords, and that each combination of each document keyword in the document data and the advertisement data related to each document keyword is visually unified. Means for displaying according to an aspect . The means for storing in combination stores each of the plurality of extracted document keywords, advertisement data related to each of the document keywords, and heading data of the advertisement data in combination,
The means for displaying transmits the document data to the client together with the advertisement data stored in combination with each of the plurality of document keywords and the header data of the advertisement data, and displays the client data on the display unit of the client. Displaying the document data, the advertisement data, and the heading data of the advertisement data, and displaying each document keyword in the document data in a display mode different from characters other than characters indicating the document keyword, The server according to claim 1, wherein the server displays the combination of each document keyword in the document data and the heading data associated with each document keyword in a visually unified display mode . Display mode in which the visually unified so is characterized in that the the background of a character indicating a document keyword, which is the advertisement data or the state like that with similar colors to the color of the background of the characters indicating the heading data, The server according to claim 2 . The visually unified display mode was the character indicating the document keyword, the advertisement data or the character indicating the index data, the font, style, size, condition like that same at least one color and characterized in that, the server according to claim 2 or claim 3. Display mode in which the visually unified so is characterized by a character indicating the document keyword, which is the advertisement data or the state like catching and characters indicating a heading data, similar underlined, claim 2 The server according to any one of claims 4 to 4 . Display mode in which the visually unified so is characterized by a character indicating the document keyword, a character indicating the advertisement data or the title data, a state-like enclosed in the same enclosure line, claim The server according to any one of claims 2 to 5 . Display mode in which the visually unified so is characterized by a character indicating the document keyword, a character indicating the advertisement data or the title data, a state like that displays likewise blink and billing The server according to any one of claims 2 to 6 . Display mode in which the visually unified so is characterized by a character indicating the document keyword, a character indicating the advertisement data or the title data, a state like that displays by vibrating similarly, billing The server according to any one of claims 2 to 7 . The visually unified display mode was includes features and characters indicating the document keyword, a character indicating the advertisement data or the header data, that which is a state like that displays likewise repeatedly expands and contracts The server according to any one of claims 2 to 8 . The means for storing in combination performs association based on a phrase registered in an ontology related to the advertisement data while being related to each other based on a systematic concept related to the advertisement data. The server according to any one of claims 1 to 9 . A program for causing a server to display document data and advertisement data on a display unit of a client connectable via a network ,
Extracting a plurality of documents keywords from document data, a function of storing in association with the document data,
A function of storing a combination of each of the extracted document keywords and advertisement data related to each of the document keywords;
The document data is transmitted to the client together with the advertisement data stored in combination with each of the plurality of document keywords, and each document keyword in the document data is displayed on the display unit of the client. Display that is displayed in a display mode different from characters other than characters indicating keywords, and that each combination of each document keyword in the document data and the advertisement data related to each document keyword is visually unified. And a program for realizing a function to be displayed according to an aspect . A function of storing in a server a combination of each of the extracted document keywords, advertisement data related to each of the document keywords, and heading data of the advertisement data;
The document data is transmitted to the client together with the advertisement data stored in combination with each of the plurality of document keywords and the header data of the advertisement data, and the document data and the advertisement are displayed on the display unit of the client. Data and headline data of the advertisement data are displayed, and each document keyword in the document data is displayed in a display mode different from characters other than characters indicating each document keyword, and the document data The program according to claim 11 , further realizing a function of displaying each combination of the document keywords and the heading data associated with each document keyword in a display form in which the combinations are visually unified . A method for causing a server to display document data and advertisement data on a display unit of a client connectable via a network ,
Extracting a plurality of documents keywords from document data, a step of storing in association with the document data,
A procedure for storing a combination of each of the extracted document keywords and advertisement data related to each of the document keywords;
The document data is transmitted to the client together with the advertisement data stored in combination with each of the plurality of document keywords, and each document keyword in the document data is displayed on the display unit of the client. Display that is displayed in a display mode different from characters other than characters indicating keywords, and that each combination of each document keyword in the document data and the advertisement data related to each document keyword is visually unified. And a method of causing the server to execute a procedure of displaying according to an aspect . A storage procedure combining each of the extracted document keywords, advertisement data related to each document keyword, and heading data of the advertisement data,
The document data is transmitted to the client together with the advertisement data stored in combination with each of the plurality of document keywords and the header data of the advertisement data, and the document data and the advertisement are displayed on the display unit of the client. Data and headline data of the advertisement data are displayed, and each document keyword in the document data is displayed in a display mode different from characters other than characters indicating each document keyword, and the document data The method according to claim 13 , further comprising: causing the server to further display a combination of each of the document keywords and the heading data associated with each document keyword in a visually unified display manner.

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