JP4823112B2 - Information providing program, information providing method, and information providing apparatus - Google Patents

Description

  The present invention relates to an information providing program, an information providing method, and an information providing apparatus for providing a design template with a common page layout of a website to an operator terminal of a net shop.

  In recent years, in online shopping malls, many stores (hereinafter referred to as net shops) that provide various services online are operated.

  In such net shops, product advertisements, product introductions, application receptions, shopping carts, etc. (hereinafter, contents) used as a mechanism for realizing product sales are provided. Appropriately arranging and expressing these contents in the page affects an increase in sales, an increase in the number of customers, an increase in the number of repeats, an increase in the unit price of customers (hereinafter referred to as business results).

  Therefore, on behalf of online shop operators who do not have expertise in usability, usability and design experts (hereinafter referred to as experts) provide advice and design improvements to properly arrange the content that makes up the online shop ( In the following, usability improvements) are being implemented.

  However, in a shopping mall where many online shops gather, many operators are non-experts, so there is a shortage of specialists who support the operators. Even if a large number of specialists can be hired, it is impossible to comprehensively improve the usability of all net shops because of the increased labor costs.

  Against this backdrop, Patent Document 1 discloses a homepage evaluation apparatus that inputs evaluations of each homepage based on an evaluation table by a user apparatus and then collects and aggregates the evaluation data to create an evaluation result page. It has been devised.

  If you use the evaluation by this homepage evaluation device, create and manage page layouts that many users find attractive as design templates, let them select these design templates, and use them for Internet shop operations be able to.

JP 2001-92742 A

  As described above, if the evaluation based on the above-described conventional technique (Patent Document 1) is used, a collection of proven design templates can be provided, but the design template selected by the operator from among these is not necessarily actually used. There is a possibility that the business results of the online shop may be impaired without necessarily matching the business characteristics of the operated online shop (that is, the number of products, the number of types, products with strength, etc.).

  For this reason, how to improve the usability of net shops by supporting usability improvements that match the business characteristics of each net shop is an extremely important issue. The “usability” here is a concept including “usability for the user” as well as “usability for the operator”.

  Therefore, the present invention has been made to solve the above-described problems (problems) caused by the prior art, and supports the improvement of usability adapted to the business characteristics of each net shop, and thereby the net shop business results. An object of the present invention is to provide an information providing program, an information providing method, and an information providing apparatus capable of improving the performance.

In order to solve the above-described problems and achieve the object, the disclosed information providing program causes a computer to execute an information providing process for providing a design template with a common page layout of a website to an operator terminal of a net shop An information providing program that, when a request for providing the design template is received from an operator terminal of the net shop, transmits a plurality of questions that can be answered by selecting an option to the operator terminal of the net shop When a response to each question is received from the network shop operator terminal, the transmission procedure is combined with a combination of answer options and a scenario for causing the network shop operator to take an action related to the business outcome is stored in association with each other. Out of the scenarios stored in the scenario storage unit Scenario extraction procedure for extracting scenarios corresponding to combinations of options obtained as a result, sales results of the net shop for each net shop, design templates provided to the net shop, and scenarios extracted when the design template is provided Among the design templates stored in the template storage unit that associates and stores the design template, the design template corresponds to the scenario extracted by the scenario extraction procedure, and the sales performance is superior to the net shop that makes the provision request. And a template extraction procedure for extracting a design template of an online shop.

Further, in the disclosed information providing program, the scenario storage unit further stores, in association with the combination of the answer options and the scenario, a condition relating to the number of accesses for each area constituting the top page of the website, The scenario extraction procedure is a scenario corresponding to the combination of options obtained as the answer, and is stored in an access log storage unit that stores the number of accesses for each area of the top page of the website in association with each net shop. Of the number of accesses for each area of the top page, the number of accesses for each area of the top page corresponding to the online shop that makes the provision request is stored in the scenario storage unit as to the condition regarding the number of accesses for each area of the top page. Extract the scenario that satisfies.

Further, the disclosed information providing method is an information providing method in which a computer provides a design template with a common page layout of a website to an operator terminal of an online shop, and the design from the operator terminal of the online shop When a request for providing a template is received, a transmission step of transmitting a plurality of questions that can be answered by selecting an option to the operator terminal of the net shop, and an answer to each question from the operator terminal of the net shop When accepted, it is obtained as the answer out of the scenarios stored in the scenario storage unit that stores a combination of answer options and a scenario for causing the net shop operator to take an action related to the business outcome. Scenario extractor that extracts scenarios corresponding to combinations of alternatives Among the design templates stored in the template storage unit that stores the sales results of the net shop for each net shop, the design template provided to the net shop, and the scenario extracted when the design template is provided in association with each other. And a template extraction step of extracting a design template of a net shop that is a design template corresponding to the scenario extracted by the scenario extraction step and has a sales record superior to the net shop that makes the provision request.

Further, in the disclosed information providing method , the scenario storage unit further stores, in association with the combination of the answer options and the scenario, a condition relating to the number of accesses for each area constituting the top page of the website, The scenario extraction step is a scenario corresponding to the combination of options obtained as the answer, and is stored in an access log storage unit that stores the number of accesses for each area of the top page of the website in association with each net shop. Of the number of accesses for each area of the top page, the number of accesses for each area of the top page corresponding to the online shop that makes the provision request is stored in the scenario storage unit as to the condition regarding the number of accesses for each area of the top page. Extract the scenario that satisfies.

Further, the disclosed information providing apparatus is an information providing apparatus that provides a web site operator terminal with a design template that shares the page layout of a website, and can respond to a plurality of questions that can be answered by selecting an option. A scenario storage unit that stores combinations of response options and scenarios that allow the Internet shop operator to take actions that lead to business outcomes, and the sales results of each Internet shop, provided to each Internet shop A template storage unit that associates and stores the created design template and the scenario extracted when the design template is provided, and selects an option when a request to provide the design template is received from an operator terminal of the net shop Can be answered by A transmission unit that transmits a number of questions to the operator terminal of the net shop, and when the answer to each question is received from the operator terminal of the net shop, the answer among the scenarios stored in the scenario storage unit A scenario extraction unit for extracting a scenario corresponding to a combination of options obtained as a design template stored in the template storage unit and corresponding to a scenario extracted by the scenario extraction unit; and A template extraction unit for extracting a design template of a net shop that has a sales record superior to that of the net shop making the provision request.

The disclosed information providing apparatus further includes an access log storage unit that stores the number of accesses for each area constituting the top page of the website for each net shop, and the scenario storage unit Along with the combination of options and the scenario, a condition related to the number of accesses for each area of the top page of the website is further associated and stored, and the scenario extraction unit is a scenario corresponding to the combination of options obtained as the answer In addition, the number of accesses for each area of the top page corresponding to the net shop that makes the provision request out of the number of accesses for each area of the top page stored in the access log storage unit is stored in the scenario storage unit. Extract scenarios that satisfy the conditions for the number of accesses for each area of the page .

  According to the present invention, for each design template, a scenario for causing a website user to take an action related to a business outcome is held in a predetermined storage unit, and the network shop operator terminal Accepting answers to questions related to business characteristics, applying predetermined scenario extraction rules to the answers to accepted questions, extracting important scenarios of the net shop, and using the scenario extraction procedure from the retained design templates Since it is configured to extract design templates that correspond to the extracted important scenarios, it is possible to support usability improvements that match the business characteristics of each online shop, and to improve the business results of online shops. .

  In addition, according to the present invention, the history of access to the net shop is stored in a predetermined storage unit, and together with the answer to the accepted question, a predetermined scenario extraction rule is applied to the stored access history, Since it is configured to extract the important scenarios of the net shop, it is possible to extract important scenarios that take into account the operation status of the net shop, and it is possible to support the improvement of usability adapted to the business characteristics of each net shop become.

  In addition, according to the present invention, the net shop design template that stores the net sales results of the net shop for each net shop in a predetermined storage unit and has a sales record superior to the net shop that accepts answers to questions. Therefore, it is possible to filter design templates that are worse than the current situation, and to prevent impairing the business results of the net shop.

  In addition, according to the present invention, the configuration is such that the scenario extraction rule is created by associating the answer to the question accepted by the answer acceptance procedure and the scenario, so a rule for extracting the newly added design template is also created. This makes it possible to extract a new design template.

  Further, according to the present invention, the evaluation criteria for the design template are held in a predetermined storage unit, the value of the design template is evaluated based on the evaluation criteria for the design template, and the value of the evaluated design template is further held. In addition, referring to the value of the stored design template, it is configured to determine the priority of the design template extracted as applicable to the important scenario, so the high-quality design template is given priority. It is possible to dramatically improve the business results of the net shop.

  Exemplary embodiments of an information providing apparatus (information providing method) according to the present invention will be described below in detail with reference to the accompanying drawings. In the following description, the information providing apparatus according to the present invention will be described as a first embodiment, and then another embodiment included in the present invention will be described as a second embodiment.

  In the following first embodiment, the outline and features of the information providing apparatus according to the first embodiment, the configuration of the information providing apparatus, and the flow of processing will be described in order. In the first embodiment, an example in which an online shopping mall organizer provides an information providing apparatus according to the present invention will be described.

[Outline and Features (Example 1)]
First, the outline and characteristics of the information providing apparatus according to the first embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram for explaining an overview of the information providing apparatus according to the first embodiment. As shown in the figure, this information providing apparatus 100 provides a design template with a common page layout of a website to an operator terminal of the net shop. It is connected to the operator terminal 10.

  Here, the information providing apparatus 100 stores, for each design template, a scenario for causing a website user to take an action that leads to a business result, and the network shop operator terminal 10 stores the scenario of the network shop. Accepts answers to questions related to business characteristics, applies predetermined scenario extraction rules to the answers to the accepted questions, extracts important scenarios of the net shop, and stores them as important scenarios among the stored design templates The feature is that the corresponding design template is extracted.

  That is, in this information providing apparatus 100, by applying the scenario extraction rule to the answer to the question related to the business characteristics of the net shop, an expert wants to ask the net shop operator to ask the net shop operator. A series of texts describing actions (hereinafter referred to as scenarios), and experts searching for factors (improvement points) that hinder the scenario by actually operating the website according to the contents of this scenario The flow can be automatically performed.

  More specifically, the information providing apparatus 100 receives a question answer result from the operator terminal 10 (1), obtains access contents regarding the top page of the operator's net shop, and obtains the question answer result and the number of accesses. An important scenario is extracted by applying a scenario extraction rule to (2). For example, the answer to the question was "Although the product features are difficult to communicate but the buyer's repeat rate is high" and the top page access content is "less access to the lower right area than others" In this case, the scenario extraction rule “Repeat use by existing customers accounts for a high percentage of sales, and the number of accesses in the lower right area is higher than in other areas on the top page of the net shop of the operator who made the answer. The important scenario “existing customers regularly check product information” is extracted.

  In the information providing apparatus 100 that has extracted the important scenario, the design template corresponding to the important scenario is extracted from the design templates held in the predetermined storage unit (3), and the extracted design template is used as the operator terminal. 10 is displayed (4). In the above example, a design template corresponding to the important scenario “existing customer regularly checks product information”, that is, a design template in which improvement points of the net shop are strengthened is extracted, and the extracted design template Is displayed on the operator terminal 10.

  Therefore, in the information providing apparatus 100 according to the first embodiment, it is possible to support the improvement of usability adapted to the business characteristics of each net shop, and it is possible to improve the business results of the net shop. Furthermore, if a design template is provided for all net shop operators in the shopping mall, the business outcome of the entire shopping mall can be improved.

  Further, the information providing apparatus 100 according to the first embodiment is configured to extract the important scenario of the net shop by applying a predetermined scenario extraction rule to the access history together with the answer to the question. It is possible to extract important scenarios that take into account the operational status, and to support usability improvements that are more suited to the business characteristics of each online shop.

[Configuration of Information Providing Device]
Then, the structure of the information provision apparatus which concerns on Example 1 is demonstrated using FIG. FIG. 2 is a functional block diagram illustrating the configuration of the information providing apparatus according to the first embodiment. As shown in the figure, the information providing apparatus 100 includes a communication control IF unit 110 that is an interface for controlling communication with the operator terminal 10 via the network 1, a question answer item DB 121, a log data DB 122, a scenario. DB 123, scenario extraction rule DB 124, sales performance data DB 125, design template DB 126, template extraction rule DB 127, store profile DB 128, design template evaluation criteria DB 129, design template quality determination rule DB 130, and control unit 140.

  Of these, the question answer item DB 121 is a database that stores (stores) question items, answer items, and answer results for confirming business characteristics. In the example shown in FIG. Items and answer results are stored.

  The log data DB 122 is a database that stores (stores) access log data accumulated in a website. In the example illustrated in FIG. 4, the area number and area classification ( The number of accesses is stored in association with each other (upper right, upper left, lower right, and lower left). The access log data is updated after the number of accesses is totaled from all the shopping mall server devices distributed and managed at a predetermined timing (timing such as server maintenance).

  Here, in the example of FIG. 4, simple log data is illustrated, but more detailed log data may be stored. For example, as shown in FIG. 5, if the store-specific access status, the store-specific page-specific access status, the store-specific area-specific access status, the design template-specific access status and the index indicating the access status, etc. are stored, a finer detail can be obtained. Scenario extraction rules can also be created. In addition, the “bounce rate” shown in FIG. 5 is a ratio of the number of times of leaving without referring to other pages out of the number of times accessed, and a website configured with a scenario in which this ratio should be high is It's hard to say. In addition, the “guidance rate” shown in FIG. 5 is a ratio of the number of times of accessing the other pages among the number of times of access, and it can be said that the website is configured by a scenario as long as this ratio is high.

  The scenario DB 123 is a database that stores (stores) sentences (scenarios) representing actions that the user of the net shop wants to receive. In the example illustrated in FIG. 6, the scenario (sentence) is stored in association with each scenario number. is doing.

  The scenario extraction rule DB 124 is a database that stores (stores) scenario extraction rules for extracting important scenarios. In the example shown in FIG. 7, the scenario extraction rules are stored in association with each rule number.

  The sales performance data DB 125 is a database that stores (stores) sales performance data for each online shop of each product. In the example shown in FIG. 8, the sales numbers for each store are associated with each product number and product name. ing.

  The design template DB 126 is a database that stores (stores) design templates. Specifically, the design template DB 126 stores source code (design layout information) including scripts that define the arrangement of contents. For example, in the example of FIG. 9, the layout information of the website design and its value are stored in association with each template number.

  The template extraction rule DB 127 is a database that stores (stores) a template extraction rule for extracting a design template. In the example shown in FIG. 10, a template extraction rule is stored for each rule number.

  The store profile DB 128 is a database that stores (stores) identification information and various setting information that can uniquely identify an online shop. In the example illustrated in FIG. 11, an answer result for each store number, log data for each product, and a scenario A number, a product number, and a design template number are stored in association with each other.

  The design template evaluation standard DB 129 is a database that stores (stores) evaluation standards for design templates. In the example shown in FIG. 12, a reference value necessary for the value class is associated with each reference number (value class) and stored. is doing.

  The design template quality determination rule DB 130 is a database that stores (stores) design template quality determination rules. In the example illustrated in FIG. 13, a quality determination rule is associated with each rule number and stored.

  The control unit 140 is a control unit that controls the information providing apparatus 100 as a whole, and includes a scenario extraction unit 141, a design template extraction unit 142, a design template evaluation unit 143, an information presentation unit 144, and a scenario extraction rule creation unit 145. And a design template edit registration unit 146. Actually, programs corresponding to these functional units are stored in a ROM or non-volatile memory (not shown), and these programs are loaded and executed on the CPU to execute a scenario extracting unit 141, a design template extracting unit 142, a design. The template evaluation unit 143, the information presentation unit 144, the scenario extraction rule creation unit 145, and the design template editing / registration unit 146 are caused to execute corresponding processes.

  Among these, the scenario extraction unit 141 is a processing unit that applies the scenario extraction rule of the scenario extraction rule DB 124 to the answer to the question received through the operator terminal 10 and extracts an important scenario of the net shop. Specifically, while receiving a question answer result from the operator terminal 10, the access content regarding the top page of the operator's net shop is acquired from the log data DB 122, and the scenario extraction rule for the question answer result and the number of accesses is obtained. To extract important scenarios. The details will be described later with reference to FIG.

  The design template extraction unit 142 extracts a design template that corresponds to the important scenario extracted by the scenario extraction unit 141 and conforms to the template extraction rule of the template extraction rule DB 127 from among the design templates stored in the design template DB. It is a processing unit. Specifically, from the store profile DB 128, net shops (store numbers) corresponding to the important scenarios are listed, and those store profiles are applied to the template extraction rules of the template extraction rule DB 127. As a result, the template extraction is performed. Get a number list of design templates that match the rule. Similarly, details will be described later with reference to FIG.

  The design template evaluation unit 143 is a processing unit that evaluates the value of the design template based on the design template evaluation criteria stored in the design template evaluation criteria DB 129. Specifically, when a new design template is registered in the design template DB 126, or when a design template extracted by the design template extraction unit 142 is registered, the design template evaluation criterion DB 129 is referred to. Then, evaluate the value of the newly registered design template. Details will be described later with reference to FIG.

  The design template evaluation unit 143 can also determine the priority order of the design templates extracted by the design template extraction unit 142 with reference to the value of the design template stored in the design template DB 126. For example, when rule 1 of the design template quality determination rule DB 130 shown in FIG. 13 is applied, the priority order of the design templates is rearranged from A + to C− in descending order, and when rule 2 is applied, the same value is obtained. If there is a class, sort it in ascending order of template number. Also, when rule 3 is applied, if there are members of the same value class, they are rearranged in ascending order of registration date.

  The information display unit 144 is a processing unit that performs various display controls on the operator terminal 10. For example, the information display unit 144 operates a design template extracted by the design template extraction unit 142 and an important scenario extracted by the scenario extraction unit 141. Display on the person terminal 10.

  The scenario extraction rule creation unit 145 is a processing unit that creates a scenario extraction rule stored in the scenario extraction rule DB 124. Specifically, the answer result is set in the condition part of the scenario extraction rule, and the rule is generated by setting the scenario in the conclusion part, and is registered in the scenario extraction rule DB 124. Here, we decided to create a scenario extraction rule by associating the answer to the question and the scenario, creating a rule to extract the newly added design template, so that it is possible to extract a new design template This is to make it uniform.

  The design template editing / registering unit 146 is a processing unit that receives editing / registration of the design template extracted by the design template extracting unit 142. Specifically, when a design template extracted by the design template extraction unit 142 or a new design template is edited, an editing drawing tool is provided to the operator terminal 10.

[Process flow]
Next, procedures of various processes performed by the information acquisition apparatus according to the first embodiment will be described. Here, (1) design template extraction processing, which is the main feature of the present invention, is described, (2) design template edit registration processing is described, and finally (3) design template value evaluation processing is performed. explain.

(1) Design Template Extraction Processing As described above, here, the design template extraction processing according to the first embodiment will be described with reference to FIG. FIG. 14 is a flowchart illustrating the procedure of the design template extraction process according to the first embodiment. This process is started when a design template provision request is received through the operator terminal 10.

  As shown in the figure, the information processing apparatus 100 displays a question screen (see FIG. 15-1) related to the business characteristics of the net shop on the operator terminal 10 and accepts an answer to the question (step S1301). When an answer to the question is accepted (No at step S1302), the scenario extraction unit 141 refers to the store profile DB 128 to acquire access contents regarding the top page of the operator's net shop, and the answer to these questions and the access contents. The scenario extraction rule is applied to (Step S1303).

  For example, as shown in FIG. 15A, when the operator of the store number 1 replies “A1 (Q1) = Yes, A2 (Q2) = No, A3 (Q3) = Yes” “It is difficult to communicate, but the purchase rate of the purchaser is high” and the contents of the access log data indicate that the scenario extraction rule (SR1) was hit. The meaning of this scenario extraction rule is “when repeat usage by existing customers accounts for a high percentage of sales, and the number of accesses in a specific area (Area 3) is smaller than in other areas (Area 1, Area 2). Indicates that it is necessary to enhance usability with respect to the scenario (S3) which is an important scenario.

  Here, if the corresponding scenario extraction rule exists after all the scenario extraction rules stored in the scenario extraction rule DB 124 are applied (No in step S1304 and 1305 is positive), the scenario extraction unit 141 determines the scenario from the application result. Is created (step S1306).

  Thereafter, the design template extraction unit 142 refers to the store profile DB 128, reads log data and sales record data of the net shop corresponding to the scenario list, and extracts the design template into the log data and sales record data of the read net shop. The rule is applied (step S1307).

  In the above-mentioned example, the online stores corresponding to the important scenario (S3) are enumerated from the store profile DB 128, and those store profiles are applied to the design template extraction rules so that they can be used at those stores. A list of design template numbers (DT3 and DT4) is obtained. The meaning of the design template extraction rule (DR1) is that the number of clicks of the place corresponding to the area 3 is more than 500 times, more than the area 1 and the area 2, and the sales of the product are higher than the own store. In this case, the design template used by the store is valid.

  Here, after the application of all the template extraction rules stored in the template extraction rule DB 127, if there is a corresponding template extraction rule (No at step S1308 and 1309 affirmative), the design template extraction unit 142 displays the design template DB 126. The information display unit 144 displays the design template extracted by the design template extraction unit 142 on the operator terminal 10 (step S1310), and ends the process.

  In this way, the design template (DT3 and DT4) and the important scenario (S3) are provided to the network shop operator terminal 10 (see FIG. 15-2). Product information / service information suitable for the area below can be posted.

  In addition, we have memorized the net sales of each net shop and extracted the net shop design template that has better sales performance than the net shop that requests the provision of design templates. It is possible to filter design templates that are worse than that, and to prevent the business results of the online shop from being damaged.

  Here, when a plurality of design templates are extracted by the design template extracting unit 142, both are displayed on the operator terminal 10 as they are, but a priority may be given between them.

  In other words, the evaluation criteria of the design template are stored, the value of the design template is evaluated based on the evaluation criteria of the design template, the value of the evaluated design template is further stored, and the value of the design template is referred to If it is configured to determine the priority order of design templates extracted as corresponding to important scenarios, high-quality design templates can be preferentially provided, and business results of the net shop can be dramatically improved. Is possible.

(2) Design Template Editing / Registration Processing Next, the design template editing / registration processing according to the first embodiment will be described with reference to FIG. FIG. 16 is a flowchart of a design template edit registration process according to the first embodiment. This process is a process performed when a new design template is additionally registered through the operator terminal 10.

  As shown in the figure, the information processing apparatus 100 displays a question screen (see FIG. 17-1) relating to the business characteristics of the net shop on the operator terminal 10 and accepts an answer to the question (step S1501). Answer to all the questions that the user wants to answer (No at step S1502), the scenario selection is then accepted (step S1503).

  Thereafter, when all the scenarios that the operator wants to apply are applied (No in step S1504), the scenario extraction rule creation unit 145 sets the answer result in the condition part of the scenario extraction rule and sets the scenario in the conclusion part. Then, a rule is generated and registered in the scenario extraction rule DB 124 (step S1505).

  Subsequently, the design template extraction unit 142 searches the template number of the design template corresponding to the answer result with reference to the store profile DB 128 (step S1506), and if the template number of the corresponding design template exists (step S1507). (Yes), the design template with the template number is extracted from the design template DB 126, and a list of the extracted design templates is generated (step S1508).

  At this time, the design template evaluation unit 143 refers to the design template quality determination rule DB 130, rearranges the design templates in the list in descending order of value (step S1509), and rearranges the design templates and selections that are rearranged through the information display unit 143. The scenario is displayed on the screen of the operator terminal 10 (see FIG. 15-2).

  When the operator receives selection of a design template that the operator desires to edit through the operator terminal 10 (step S1510), the design template edit registration unit 146 receives edit of the design template (FIG. 15-3) (step S1511). The design template that has received the editing is registered in the design template DB 126 (step S1512).

  Thereafter, the design template evaluation unit 143 performs “design template value evaluation” for evaluating the value of the newly registered design template (step S1513), and the process ends.

  In this way, by registering a new design template and creating a scenario extraction rule for that design template, it is possible to prevent the use of a specific design template from concentrating and losing the uniqueness of individual net shops. As a result, it is possible to avoid the uniform design of the entire shopping mall.

(3) Design Template Value Evaluation Processing Next, the design template value evaluation processing according to the first embodiment will be described with reference to FIG. FIG. 18 is a flowchart illustrating the procedure of the design template value evaluation process according to the first embodiment. This process is performed when a new design template is registered in the design template DB 126 or when a design template extracted by the design template extraction unit 142 is edited and registered. Step S1513 shown in FIG. It corresponds to.

  As shown in the figure, when the newly added or edited design template is registered in the design template DB 126 (step S1701), the design template evaluation unit 143 determines whether or not the net shop performing the registration is a new store. Is determined (step S1702).

  At this time, if the store is a new store (Yes at Step S1702), the design template evaluation unit 143 may turn on the diversion flag because the quality of the design template of the diversion source cannot be guaranteed. Set (step S1703). On the other hand, if the store is an existing store (No at step S1702), the design template evaluation unit 143 performs the process of step S1704 without turning on the diversion flag.

  Thereafter, the design template evaluation unit 143 refers to the store profile DB 128 and extracts the net sales (X1) and the number of accesses (Y1) of the operator who performs registration (step S1704), and the store profile DB 128. Is searched using the template number of the diversion source as a key, and the sales (X2) and the number of accesses (Y2) of the net shop operated by the owner of the design template of the diversion source are extracted (step S1705).

  Subsequently, the design template evaluation unit 143 calculates the estimated sales and the number of accesses for the new design template (step S1706). Specifically, net sales (X1) of the operator who performs registration and net sales (X2) of the net shop operated by the owner of the design template of the diversion source are averaged to estimate sales {( X1 + X2) / 2} and average the number of accesses (Y1) and the number of accesses (Y2) to calculate the estimated sales {(Y1 + Y2) / 2}. That is, as a matter of course, since the sales and the number of accesses of a new store are zero or a small number, for example, when both are set to zero, the sales and the number of accesses are determined to be half of the diversion source. In addition, existing stores are smoothed even if there is a large difference in sales and number of accesses between the registered online shop and the diverted online shop.

  Here, the design template evaluation unit 143 applies the evaluation standard stored in the design template evaluation standard DB 129 to the calculated estimated sales and estimated number of accesses, and at this time, the estimated sales and estimated number of accesses are determined. When the standard A (sales> 5 million yen or the number of accesses> 100,000 times) is satisfied and the diversion flag is OFF (Yes in steps S1707 and S1708), the design template registered earlier The value is evaluated as A (step S1709) and registered in the corresponding part of the design template DB 126 (step S1710).

  On the other hand, when the estimated sales and the estimated number of accesses satisfy the standard A (sales> 5 million yen, or the number of accesses> 100,000 times) and the diversion flag is ON (No in step S1707 and negative in S1708) ), The design template evaluation unit 143 evaluates the value of the previously registered design template as A- (step S1711), and registers it in the corresponding part of the design template DB 126 (step S1710).

  If the estimated sales and the estimated number of accesses satisfy the standard B (sales> 1 million yen, or the number of accesses> 10,000 times), and the diversion flag is OFF (Yes in steps S1712 and S1713) ), The design template evaluation unit 143 evaluates the value of the previously registered design template as B (step S1714), and registers it in the corresponding part of the design template DB 126 (step S1710).

  On the other hand, when the estimated sales and the estimated number of accesses satisfy the standard B (sales> 1 million yen, or the number of accesses> 10,000 times) and the diversion flag is ON (No in step S1712 and negative in S1713) ), The design template evaluation unit 143 evaluates the value of the previously registered design template as B- (step S1715), and registers it in the corresponding part of the design template DB 126 (step S1710).

  In addition, when the estimated sales and the estimated number of accesses satisfy the standard C (sales ≦ 1 million yen, or the number of accesses ≦ 10,000 times) and the diversion flag is OFF (Yes in steps S1716 and S1717) ), The design template evaluation unit 143 evaluates the value of the previously registered design template as C (step S1718) and registers it in the corresponding part of the design template DB 126 (step S1710).

  On the other hand, when the estimated sales and the estimated number of accesses satisfy the standard C (sales ≦ 1 million yen, or the number of accesses ≦ 10,000 times) and the diversion flag is ON (No in step S1716 and negative in S1717) ), The design template evaluation unit 143 evaluates the value of the previously registered design template as C- (step S1719), and registers it in the corresponding part of the design template DB 126 (step S1710).

  As described above, in the first embodiment, for each design template, a scenario for causing a website user to take an action related to a business outcome is stored, and the network shop operator terminal 10 stores the scenario. Accept an answer to a question related to the business characteristics of the shop, apply a predetermined scenario extraction rule to the answer to the accepted question, extract the important scenario of the net shop, Since the design template corresponding to the scenario is extracted, it is possible to support improvement of usability adapted to the business characteristics of each net shop, and to improve the business results of the net shop.

  Also, in the first embodiment, the design template is accepted, the standards for the net shop sales using the design template are held as evaluation criteria for the design template, and the net sales of the net shop using the extracted design template are maintained. And the value of the design template that received the edit, based on the sales results of the online shop where the editing is performed, it is possible to accurately evaluate the value of the edited design template. Is possible.

  Although the embodiments of the present invention have been described so far, the present invention may be implemented in various different forms other than the embodiments described above. Therefore, another embodiment included in the present invention will be described below.

  For example, although the information providing apparatus has been described in the first embodiment, an information providing program having the same function can be obtained by realizing the configuration of the information providing apparatus with software. Therefore, here, a computer that executes the information providing program will be described.

  FIG. 19 is a functional block diagram illustrating the configuration of a computer that executes an information providing program according to the second embodiment. As shown in the figure, the computer 300 includes a RAM 310, a CPU 320, an HDD 330, a wireless LAN interface 340, and an input / output interface 350.

  The RAM 310 is a memory that stores a program, a program execution result, and the like. The CPU 320 is a central processing unit that reads a program from the RAM 310 and executes the program. The HDD 330 is a disk device that stores programs and data, the wireless LAN interface 340 is an interface for connecting the computer 300 to another computer via a wireless LAN, and the input / output interface 350 is an input / output device such as a display. It is an interface for connecting devices.

  The information providing program 311 executed in the computer 300 is stored in a database or the like of another computer system connected via the wireless LAN interface 340, read from these databases, and installed in the computer 300. . The installed information providing program 311 is stored in the HDD 330, read into the RAM 310, and executed by the CPU 320.

(Supplementary note 1) An information providing program for providing a design template with a common page layout of a website to an operator terminal of a net shop,
For each of the design templates, a design template holding procedure for holding a scenario for causing a user of the website to take an action related to a business result in a predetermined storage unit;
An answer acceptance procedure for accepting an answer to a question relating to the business characteristics of the net shop from an operator terminal of the net shop;
Applying a predetermined scenario extraction rule to the answer to the question received by the answer reception procedure, a scenario extraction procedure for extracting an important scenario of the net shop;
A design template extraction procedure for extracting a design template corresponding to an important scenario extracted by the scenario extraction procedure from among the design templates held by the design template holding procedure;
An information providing program for causing a computer to execute.

(Supplementary Note 2) Further includes an access history holding procedure for holding a history of access to the net shop in a predetermined storage unit,
The scenario extraction procedure applies a predetermined scenario extraction rule to the access history held by the access history holding procedure together with the answer to the question accepted by the answer acceptance procedure, and extracts an important scenario of the net shop The information providing program according to appendix 1, characterized by:

(Supplementary Note 3) Further includes a sales record holding procedure for holding a sales record of the net shop in a predetermined storage unit for each net shop,
The design template extracting procedure extracts from the design template holding procedure a design template of a net shop that has a sales record superior to a net shop that has received an answer to the question in the answer accepting procedure. Or the information provision program of 2.

(Supplementary note 4) The supplementary note 1, 2 or 3 further includes a scenario creation rule creation procedure for creating the scenario extraction rule by associating the answer to the question accepted by the reply acceptance procedure and the scenario. Information providing program.

(Supplementary Note 5) Evaluation criteria holding procedure for holding the evaluation criteria of the design template in a predetermined storage unit;
A design template evaluation procedure for evaluating the value of the design template based on the evaluation standard of the design template held by the evaluation reference holding procedure,
The design template holding procedure further holds the value of the design template evaluated by the design template evaluation procedure,
The design template extraction procedure refers to the value of the design template held in the design template holding procedure, and determines the priority order of the design templates extracted as corresponding to the important scenario. The information provision program as described in any one of -4.

(Additional remark 6) It further includes the edit reception procedure which receives edit of the design template extracted by the said design template extraction procedure,
The evaluation standard holding procedure holds a standard related to sales results of an online shop that uses the design template as an evaluation standard of the design template,
The design template evaluation procedure accepts the edit based on the sales record of the net shop that uses the design template extracted by the design template extraction procedure and the sales record of the net shop that performs the editing by the edit reception procedure. The information provision program according to appendix 5, wherein the value of the design template is evaluated.

(Appendix 7) An information providing method for providing a design template with a common page layout of a website to an operator terminal of a net shop,
For each design template, a design template holding step for holding a scenario for causing a user of the website to take an action related to a business outcome in a predetermined storage unit;
An answer reception process for receiving an answer to a question relating to the business characteristics of the net shop from an operator terminal of the net shop;
Applying a predetermined scenario extraction rule to the answer to the question received by the answer receiving step, a scenario extracting step for extracting an important scenario of the net shop;
A design template extraction step for extracting a design template corresponding to an important scenario extracted by the scenario extraction step from among the design templates held by the design template holding step;
An information providing method characterized by including

(Supplementary Note 8) Further includes an access history holding step of holding a history of access to the net shop in a predetermined storage unit,
The scenario extraction step extracts an important scenario of the net shop by applying a predetermined scenario extraction rule to the access history held by the access history holding step together with the answer to the question accepted by the answer acceptance step. The information providing method according to appendix 7, characterized in that:

(Supplementary note 9) Further includes a sales record holding step of holding the sales record of the net shop in a predetermined storage unit for each net shop,
The design template extracting step extracts from the design template holding step a design template of a net shop that has a sales record superior to a net shop that has received an answer to the question in the answer accepting step. Or the information provision method of 8.

(Supplementary Note 10) An information providing apparatus that provides a design template with a common page layout of a website to an operator terminal of a net shop,
For each design template, a design template holding means for holding a scenario for allowing a user of the website to take an action related to a business outcome;
An answer receiving means for receiving an answer to a question relating to the business characteristics of the net shop from an operator terminal of the net shop;
Applying a predetermined scenario extraction rule to the answer to the question received by the answer receiving means to extract an important scenario of the net shop;
Design template extraction means for extracting a design template corresponding to the important scenario extracted by the scenario extraction means from among the design templates held by the design template holding means;
An information providing apparatus comprising:

(Additional remark 11) The access history holding means which hold | maintains the log | history of access with respect to the said net shop is further provided,
The scenario extraction means applies a predetermined scenario extraction rule to the access history held by the access history holding means together with the answer to the question accepted by the answer acceptance means, and extracts an important scenario of the net shop The information providing apparatus according to appendix 10, characterized in that.

(Additional remark 12) The sales record holding means which holds the sales record of the said net shop for every said net shop is further provided,
The design template extracting means extracts, from the design template holding means, a design template of a net shop that has a sales record superior to a net shop that has received an answer to the question by the answer accepting means. Or the information provision apparatus of 11.

  As described above, the information providing program, the information providing method, and the information providing apparatus according to the present invention are suitable for the information providing program, the information providing method, and the information providing apparatus that can improve the business results of the net shop.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is an explanatory diagram for explaining an overview and characteristics of an information providing apparatus according to a first embodiment. 1 is a functional block diagram illustrating a configuration of an information providing apparatus according to a first embodiment. It is a figure which shows an example of the information memorize | stored in question answer item DB. It is a figure which shows an example of the information memorize | stored in log data DB. It is a figure which shows the detailed example of the information memorize | stored in log data DB. It is a figure which shows an example of the information memorize | stored in scenario DB. It is a figure which shows an example of the information memorize | stored in scenario extraction rule DB. It is a figure which shows an example of the information memorize | stored in sales performance data DB. It is a figure which shows an example of the information memorize | stored in design template DB. It is a figure which shows an example of the information memorize | stored in template extraction rule DB. It is a figure which shows an example of the information memorize | stored in store profile DB. It is a figure which shows an example of the information memorize | stored in design template evaluation criteria DB. It is a figure which shows an example of the information memorize | stored in design template quality determination rule DB. 6 is a flowchart illustrating a procedure of design template extraction processing according to the first embodiment. It is a figure which shows the structural example (1) of the screen displayed on an operator terminal. It is a figure which shows the structural example (2) of the screen displayed on an operator terminal. 6 is a flowchart illustrating a procedure of design template edit registration processing according to the first embodiment. It is a figure which shows the structural example (3) of the screen displayed on an operator terminal. It is a figure which shows the structural example (4) of the screen displayed on an operator terminal. It is a figure which shows the structural example (5) of the screen displayed on an operator terminal. 6 is a flowchart illustrating a procedure of design template value evaluation processing according to the first embodiment. FIG. 10 is a functional block diagram illustrating a configuration of a computer that executes an information providing program according to a second embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Network 10 Operator terminal 100 Information provision apparatus 110 Communication control IF part 121 Question answer item DB
122 Log data DB
123 Scenario DB
124 Scenario extraction rule DB
125 Sales data DB
126 Design template DB
127 Template extraction rule DB
128 store profile DB
129 Design template evaluation criteria DB
130 Design template quality judgment rule DB
140 Control Unit 141 Scenario Extraction Unit 142 Design Template Extraction Unit 143 Design Template Evaluation Unit 144 Information Presentation Unit 145 Scenario Extraction Rule Creation Unit 146 Design Template Edit Registration Unit

Claims (6)

An information providing program for causing a computer to execute an information providing process for providing a design template with a common page layout of a website to an operator terminal of a net shop,
When receiving a request for providing the design template from the operator terminal of the net shop, a transmission procedure for transmitting a plurality of questions that can be answered by selecting an option to the operator terminal of the net shop;
When an answer to each question is received from the network shop operator terminal, a combination of answer options for a plurality of questions and a scenario for causing the network shop operator to take an action related to business results are stored in association with each other. A scenario extraction procedure for extracting a scenario corresponding to a combination of options obtained as the answer from the scenarios stored in the scenario storage unit;
Among the design templates stored in the template storage unit that stores the sales results of the net shop for each net shop, the design template provided to the net shop, and the scenario extracted when the design template is provided in association with each other, A template extraction procedure for extracting a design template of a net shop that is a design template corresponding to the scenario extracted by the scenario extraction procedure and that has a sales record superior to the net shop making the provision request;
An information providing program characterized by causing The scenario storage unit further stores a condition relating to the number of accesses for each area constituting the top page of the website, in combination with the combination of the answer options and the scenario,
  The scenario extraction procedure is a scenario corresponding to the combination of options obtained as the answer, and the access log storage unit stores the number of accesses for each area of the top page of the website for each net shop in association with each other. A condition regarding the number of accesses for each area of the top page stored in the scenario storage unit in which the number of accesses for each area of the top page corresponding to the net shop performing the provision request out of the number of accesses for each area of the top page stored The information providing program according to claim 1, wherein a scenario that satisfies the conditions is extracted. An information providing method in which a computer provides a design template with a common page layout of a website to an operator terminal of a net shop,
  When receiving a request for providing the design template from the operator terminal of the net shop, a transmission step of transmitting a plurality of questions that can be answered by selecting an option to the operator terminal of the net shop;
  When an answer to each question is received from the network shop operator terminal, a combination of answer options for a plurality of questions and a scenario for causing the network shop operator to take an action related to business results are stored in association with each other. A scenario extracting step of extracting a scenario corresponding to the combination of options obtained as the answer from the scenarios stored in the scenario storage unit;
  Among the design templates stored in the template storage unit that stores the sales results of the net shop for each net shop, the design template provided to the net shop, and the scenario extracted when the design template is provided in association with each other, A template extraction process for extracting a design template of a net shop that is a design template corresponding to the scenario extracted by the scenario extraction process and has a sales record superior to that of the net shop that requests the provision;
  To provide information. The scenario storage unit further stores a condition relating to the number of accesses for each area constituting the top page of the website, in combination with the combination of the answer options and the scenario,
  The scenario extraction step is a scenario corresponding to a combination of options obtained as the answer, and an access log storage unit that stores the number of accesses for each area of the top page of the website in association with each net shop A condition regarding the number of accesses for each area of the top page stored in the scenario storage unit in which the number of accesses for each area of the top page corresponding to the net shop performing the provision request out of the number of accesses for each area of the top page stored The information providing method according to claim 3, wherein a scenario that satisfies the conditions is extracted. An information providing device that provides a design template with a common page layout of a website to an operator terminal of an online shop,
  A scenario storage unit that associates and stores a combination of answer options for a plurality of questions that can be answered by selecting an option and a scenario for causing an operator of the net shop to take an action that leads to business results;
  A template storage unit that stores the sales results of the net shop for each net shop, the design template provided to the net shop, and the scenario extracted at the time of providing the design template in association with each other,
When receiving a request to provide the design template from the operator terminal of the net shop, a transmission unit that transmits a plurality of questions that can be answered by selecting an option to the operator terminal of the net shop;
  A scenario extracting unit for extracting a scenario corresponding to a combination of options obtained as the answer from the scenarios stored in the scenario storage unit when an answer to each question is received from the operator terminal of the net shop; ,
  The design of the net shop which is a design template corresponding to the scenario extracted by the scenario extraction unit among the design templates stored in the template storage unit and has a sales record superior to the net shop which makes the provision request. A template extractor for extracting templates;
  An information providing apparatus comprising: It further has an access log storage unit for storing the number of accesses for each area constituting the top page of the website for each net shop,
The scenario storage unit stores a condition relating to the number of accesses for each area of the top page of the website in association with the combination of answer options and the scenario,
  The scenario extraction unit is a scenario corresponding to a combination of options obtained as the answer, and a network shop that makes the provision request out of the number of accesses for each area of the top page stored in the access log storage unit The information providing apparatus according to claim 5, wherein a scenario satisfying a condition that the number of accesses for each area of the top page corresponding to the number of accesses for each area of the top page stored in the scenario storage unit is extracted. .

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