JP4848498B2 - A program for analyzing the user's interests, presence / absence of interest, and strength based on position information of character strings of content - Google Patents

Description

  The present invention relates to marketing using the Internet.

  Conventionally, as a method of knowing which part (word, phrase, etc.) of content provided via a network such as the Internet, the user has received from users sent through e-mails, bulletin boards, etc. There are known methods such as analyzing comments and analyzing responses by conducting questionnaires on the Internet.

  However, the conventional method presupposes the user's positive actions such as users expressing their opinions and answering questionnaires through e-mails and bulletin boards, and so on. It was very difficult to analyze and interest.

  Also, even if the user wants to identify the part he / she is interested in in an e-mail or bulletin board, there is only a method of copying and quoting the corresponding part of the content. It was difficult to pinpoint exactly what I intended with only short words and phrases.

  The present invention is intended to solve the conventional problems as described above, and write a memo or send / receive a message in direct association with a character string (word, phrase, etc.) selected by the user. The purpose of this is to accurately collect and analyze the position information of the character string that the user is interested in.

  In order to achieve the above object, the present invention provides a computer with a function of acquiring position information of a character string selected using an input device such as a mouse, and the character string selected as a range and another character string. A function for performing display for distinguishing, a function for sending the server a serial number that does not overlap with the position information of the other character string, and a character string selected for the range, A function for displaying an input form associated with a serial number, a function for transmitting position information and information entered in the input form to the server, a function for transmitting a list of position information, etc. for a specific user to the server, and a character Realizes the function to display the information attached to the serial number assigned to the position information of the column by sending it to the server and display it on the server. A function to store information entered in the form, a function to analyze and save the distribution status and degree of multiplexing of character strings selected based on the accumulated position information, and a result of the analyzed distribution status and degree of multiplexing Is realized.

  According to the present invention, a user can select a range of a character string (word, phrase, etc.) of content that he / she is interested in using an input device such as a mouse, and directly associate it with the character string. You can write and send / receive messages.

  In addition, according to the present invention, the content provider can use conventional mails, bulletin boards, questionnaires, etc., such as character string position information to which users have added their own notes, or character string position information to which messages to other users have been added. It is now possible to collect and accumulate information that could not be obtained through marketing through marketing, and analyze the distribution status and the degree of multiplexing of character strings selected based on the accumulated position information. It becomes possible to pinpoint the presence or absence and strength of interest.

  Embodiments of the present invention will be specifically described below with reference to FIGS.

  A server (having a web server, a database, and a development language that can handle them) and a plurality of computers (a script language and a cascading style sheet (running on a web browser) connected via a network such as the Internet as shown in FIG. In a character information sharing system comprising a web browser corresponding to “CSS” (including a mobile terminal), information “what part the user is interested in or interested in” (range selected) In order to collect and store (position information of the character string), a function capable of writing a memo and transmitting / receiving a message directly associated with the character string selected by the user is realized as follows.

  First, the user logs in to the character information sharing system, and receives content and necessary display information and scripts from the server to a web browser on the computer through a network such as the Internet. Note that authentication such as login is used to identify the person and to identify a memo or message about the person.

  At this time, the web browser displays content on the screen 104 in the screen 101, and a script running on the web browser stores a list of memos and message header information destined for the user existing in the database on the server. It is transmitted and displayed on the screen 103.

  When a user wants to newly write a memo or send a message related to an arbitrary character string of content, the user selects a range for the character string of the content displayed on the screen 104 using an input device such as a mouse. The button 102 is pressed to specify the target character string.

  When the target character string is specified, the script that runs on the web browser displays the position information of the character string (the character string selected in the range starts from the beginning of the content string and how many characters Obtained from the number of characters from the beginning of the sentence), and the character string 105 corresponding to the position information is colored with the background using CSS or the like. A distinct attribute is assigned, and a serial number that does not overlap with the position information of other character strings is requested from the server.

  When a serial number is assigned from the server, a script that runs on the web browser is converted into a hypertext markup language (hereinafter referred to as “HTML”) and an invisible attribute speech type input form 106 (message input field, destination) expressed in CSS. The input field, the message history field, and the send button) are changed to the visible attribute, and at the same time, overlapped display is made at the coordinates indicating the character string 105 based on the position information.

  To write a new memo, the user inputs the contents of the memo in the message input field 106c, and presses the send button 106d without specifying anything in the destination input field 106b.

  When a user wants to send a new message, the user inputs the content of the message in the message input field 106c, specifies a partner to send the message to the destination input field 106b, and presses the send button 106d.

  When the send button 106d is pressed, the script running on the web browser displays the position information of the character string 105, the serial number, the contents of the memo or message, and the destination information (in the case of a memo, the user who wrote it, the destination in the case of a message). Send the partner information specified in the input field to the server.

  The server records the received message information (position information of the character string 105, serial number, contents of the memo or message, and destination information) and information that identifies the person acquired by the server when the user logs in as a new message in the database. To do.

  When information indicating that the server has terminated normally is sent to a script that runs on a web browser, the script that runs on the web browser causes the server to send header information indicating that a new message has been recorded on the web browser. While being additionally displayed on the screen 103, the balloon-type input form 106 is changed to an invisible attribute, an attribute distinguishable from other character strings attached to the character string 105 is removed, and the content is returned to the original state. Information included in the destination input field 106b and the message input field 106c in the balloon-type input form 106 is deleted by a script that runs on the web browser.

  When the user wants to view the history of memos or messages addressed to himself / herself, he / she selects and clicks the headline information 202 whose contents are to be confirmed from the list of memos and message headline information displayed on the screen 103 on the web browser. Attribute that can be distinguished from other character strings such that a script running on a web browser colors the background of the corresponding character string 205 of the content using CSS or the like based on the position information held in the header information 202 Is added, and the content is automatically scrolled vertically and displayed as needed. The character string 205 is uniquely recognized by a serial number that does not overlap with other character strings managed on the server side.

  When the user clicks the character string 205, a script that runs on the web browser changes the invisible attribute balloon-type input form 106 expressed in HTML and CSS to a visible attribute, and at the same time, changes the character string 205 based on the position information. In addition to overlapping display at the indicated coordinates, a history of memos and messages associated with the serial numbers assigned to the character string 205 is transmitted to the server and displayed in the message history column 106 a in the balloon-type input form 106.

  When adding a memo, the user inputs the content of the memo to be added to the message input field 106c, and presses the send button 106d without specifying anything in the destination input field 106b.

  To return a message, the user inputs the content of the message to be returned in the message input field 106c, designates a partner to send the message to the destination input field 106b, and presses the send button 106d.

  When the send button 106d is pressed, the script that runs on the web browser displays the serial number of the character string 205, the contents of the added memo or reply message, and destination information (in the case of a memo, the user who wrote the message, In this case, the information on the partner specified in the destination input field) is transmitted to the server.

  The server adds to the database the received message information (serial number of the character string 205, the contents of the added memo or reply message, and destination information) and the information that identifies the person that the server acquired when the user logged in Record as information.

  When information indicating that the server has terminated normally is sent to a script that runs on the web browser, the script that runs on the web browser causes the server to send header information indicating that a message has been added and recorded on the web browser. While being additionally displayed on the screen 103, the balloon-type input form 106 is changed to an invisible attribute, an attribute distinguishable from other character strings attached to the character string 205 is removed, and the content is returned to the original state. Information included in the message history field 106a, the destination input field 106b, and the message input field 106c in the balloon-type input form 106 is deleted by a script that runs on the web browser.

  Note that by specifying and sending another user (a user other than the user who wrote the memo or sent / received the message) in the destination input field 106b of the balloon-type input form 106, the history of the memo or message can be changed. You can also share with other users.

  Information about the part of the content that the user is interested in (realm) by realizing the function that allows you to write a memo and send / receive a message in direct association with the character string of the content as described above (Position information of the selected character string) can be collected and accumulated.

  Next, based on the correspondence example between the content and the position information shown in FIG. 5, the method of analyzing the collected / accumulated position information, the distribution status of the range-selected character string, the multiplexing of the range-selected character string unit This will be described in the order of degree and multiplexing degree in character units.

  The distribution status of the range-selected character string is analyzed as follows.

  As shown in FIGS. 6 and 8, the program that can access the database storing the position information on the server sequentially groups character strings in which the range of the stored position information overlaps from the beginning of the content character string. As a result, it is possible to create a list of groups whose position information ranges do not overlap at all. The created list is stored in the database as a processing result.

  The degree of multiplexing in the range-selected character string unit (the number of times the range is selected in duplicate) is analyzed as follows.

  As shown in FIG. 9 to FIG. 13 and FIG. 15, the program that can access the database storing the position information on the server first acquires the start position and the end position for each position information and includes itself. By confirming the inclusion status of the start position and end position for all position information, a list of multiplexing degrees in units of character strings selected as a result can be created. The created list is stored in the database as a processing result.

  The degree of multiplexing in character units (the number of times the range is selected in duplicate) is analyzed as follows.

  As shown in FIGS. 16 and 18, the program that can access the database that stores the position information on the server measures the number of times each character of the content is included in each position information, and as a result, A list of the degree of multiplexing in character units can be created. The created list is stored in the database as a processing result.

  Finally, a method for outputting the analyzed distribution status and the result of the degree of multiplexing will be described.

  Based on the processing results stored in the database (a list of groups whose position information ranges do not overlap at all), a program that can access the database on the server can generate the corresponding character string of content as shown in FIG. An attribute that can be distinguished from other character strings, such as coloring the background, is assigned, and output as a distribution state of the character string selected in a range on a display device such as a display or a printing device such as a printer.

  A program that can access the database on the server has a high degree of multiplexing as shown in FIG. 14 on the basis of the processing results stored in the database (list of the degree of multiplexing selected in character string units). In order, the ranking, the character string selected in the range, the degree of multiplexing, the start position and the end position of the position information are output as a ranking to a display device such as a display or a printing device such as a printer.

  A program that can access the database on the server is multiplexed for each corresponding character of the content, as shown in FIG. 17, based on the processing results (list of multiplexing degree in character units) stored in the database. An attribute that visually distinguishes the degree of multiplexing is assigned, such as stepwise coloring of the background according to the degree, and the information is output as information indicating the strength of the degree of multiplexing to a display device such as a display or a printing device such as a printer.

  As described above, according to the present embodiment, by analyzing the distribution status and the degree of multiplexing of the character string selected based on the collected / accumulated position information, the user's interest, presence / absence and strength of the user can be determined. You can pinpoint it.

  Screen configuration when writing a new memo or sending a message   System Configuration   Screen structure for checking memo history and messages addressed to you   Configuration diagram of a balloon-type input form   Diagram showing an example of correspondence between content and location information   Diagram showing an example of grouping processing   The figure which shows the example of a result of grouping processing   Flow chart of grouping process   The figure which shows the example 1 of multiplexing degree processing of a character string unit   The figure which shows the example 2 of a multiplexing degree process of a character string unit   The figure which shows the multiplexing example 3 of a character string unit   The figure which shows the multiplexing degree example 4 of a character string unit   The figure which shows the multiplexing degree example 5 of a character string unit   The figure which shows the example of the result display of the multiplexing degree process of the character string unit   Flowchart diagram of multiplexing degree processing in character string units   Figure showing an example of character unit multiplexing degree processing   The figure which shows the example of a result display of the multiplexing degree process of a character unit   Flowchart diagram of character unit multiplexing degree processing

Explanation of symbols

DESCRIPTION OF SYMBOLS 101 Web browser screen 102 Button which specifies the range selected character string 103 Screen which displays the list of heading information 104 Screen which displays content 105 Character string corresponding to the acquired positional information 106 Speech balloon type input form 202 Selected heading information 205 Character string corresponding to heading information 202 106a Message history field 106b Destination input field 106c Message input field 106d Send button

Claims (2)

  In a character information sharing system composed of a server and a plurality of computers connected via a network such as the Internet, a function for acquiring position information of a character string selected by using an input device such as a mouse to the computer, range selection A function to display the specified character string to distinguish it from other character strings, and a function to send the server a serial number that does not overlap the position information of other character strings to the position information of the selected character string A function for displaying an input form associated with a serial number for a range-selected character string, a function for transmitting position information and information input to the input form to the server, a list of position information related to a specific user, etc. The function to send to the server for display, and the information attached to the serial number assigned to the position information of the character string to be sent to the server for display The function to store the location information sent from the computer and the information entered in the input form in the server, the distribution status and the degree of multiplexing of the character string selected based on the accumulated location information A program that realizes the function to analyze and save data, and the function to output the analyzed distribution status and the degree of multiplexing.   A computer-readable recording medium on which the program according to claim 1 is recorded.

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