JP4889672B2 - Advertisement distribution apparatus, system and method - Google Patents

Description

  The present invention relates to an advertisement distribution apparatus, system, and method. In particular, it relates to advertisement distribution using a computer network.

  Conventionally, commercial advertisements that are made public with a sponsor name in order to widely inform the public include television advertisements using television media and newspaper / magazine advertisements using newspaper / magazine media. In recent years, advertisements using computer networks (for example, the Internet) used by many people are rapidly spreading.

  Since a computer network (for example, the Internet) is an interactive medium, if an advertisement suitable for the purpose can be presented to a user who has a purpose, the advertising effect is high. Furthermore, if the advertisement can be attracted, detailed information that cannot be conveyed by a normal advertisement can be conveyed on the linked page.

As an advertisement using the advantages of such a computer network, for example, a banner advertisement displayed on a web page on the Internet, an e-mail advertisement distributed by e-mail, and a search linkage that displays an advertisement corresponding to a keyword entered by the user There are type advertisements. Furthermore, an apparatus as disclosed in Patent Document 1 is known which aims to provide an advertisement corresponding to the user's situation. This device includes a database in which situation information and advertisement messages are associated with each other, acquires image information captured by a camera, and outputs an advertisement to a monitor based on the obtained situation information called image information. It is possible to present an advertisement message corresponding to the current situation.
Japanese translation of PCT publication No. 2007-52036

  However, an apparatus such as Patent Document 1 is limited to transmitting an advertisement related to an image related to the captured user himself / herself to the user himself / herself captured by the camera, and a plurality of users who are remote from each other There is no disclosure of a technology for transmitting advertisements related to images related to each other during communication.

  On the other hand, a computer network (for example, the Internet) is also a place for real-time communication, and a computer program that can easily enjoy a conversation by exchanging short messages in real time between a plurality of users who are remote from each other (for example, Chat and messenger). If an advertisement can be presented in such a place of communication, there is a possibility that effective promotion can be performed. Therefore, there is a demand for an apparatus that can transmit an advertisement related to an image related to the other party using communication performed in a computer network.

  It is an object of the present invention to provide an apparatus capable of transmitting advertisements related to images related to each other using real-time communication performed through a computer network between a plurality of users who are remote from each other. .

  The present invention provides the following solutions.

  (1) An advertisement distribution apparatus that uses a computer program that realizes real-time communication between terminals connected through a computer network, wherein the portrait of the one user acquired by the terminal of one user during the communication Image receiving means for receiving an image including the image via the computer network, feature acquiring means for analyzing the image received by the image receiving means and capturing the characteristics of the image, and characteristics of the image captured by the feature acquiring means Extraction means for extracting a keyword based on the keyword, advertisement acquisition means for acquiring data related to an advertisement based on the keyword extracted by the extraction means, and the portrait of the one user acquired by the terminal of the one user Images related to images and advertisements acquired by the advertisement acquisition means The data, other user terminal, the advertisement distribution device, characterized in that it comprises a advertisement transmitting means for transmitting via the computer network.

  According to the configuration of (1), the advertisement distribution apparatus receives an image including the portrait of one user via a computer network, analyzes the received image to capture the characteristics of the image, and captures the characteristics of the captured image. The keyword is extracted based on the keyword, and the advertisement-related data is acquired based on the extracted keyword. Then, the image including the portrait of one user and the data related to the acquired advertisement are transmitted to the terminal of the other user via the computer network. Therefore, the advertisement based on the image including the portrait of the one user acquired by one terminal can be transmitted to the other terminal.

  That is, the advertisement distribution apparatus transmits an advertisement related to an image including a portrait of one user to the other user's terminal during real-time communication performed via a computer network. An advertisement item based on an image including a portrait can be used as a present for a communication partner, which is one user, or the advertisement can be used to develop a topic. Accordingly, advertisements are used in a timely manner, and the advertisement distribution apparatus can perform efficient advertisements using real-time communication performed through a computer network between a plurality of users who are remote from each other.

  Note that the image received by the advertisement distribution device may include moving image data. In this case, the advertisement distribution apparatus may repeatedly capture the received moving image at a predetermined interval or when there is a motion and extract a still image. Or you may analyze the characteristic of a moving image by analyzing the whole series of flame | frame which comprises a moving image. As described above, the advertisement distribution apparatus may appropriately select a moving image, an extracted frame, and the like as an optimal analysis target image, not limited to a still image, depending on the received image.

  (2) The advertisement distribution device according to (1), wherein data indicating that the terminal of the other user has received a predetermined operation related to the advertisement by the other user is received via the computer network. Operation receiving means is further provided, and in response to receiving data indicating that the predetermined operation has been received, the advertisement transmitting means sends data relating to the advertisement to the terminal of the one user on the computer network. An advertisement distribution apparatus characterized by transmitting through the advertisement distribution apparatus.

  According to the configuration of (2), the advertisement distribution apparatus receives data related to the received advertisement on the terminal of one user in response to receiving data indicating that a predetermined operation related to the advertisement by the other user has been received. Send.

  That is, during a real-time communication performed via a computer network, in addition to sending an advertisement regarding an image including the portrait of one user to the other user's terminal, the other user is predetermined with respect to the displayed advertisement. The advertisement can be transmitted to the terminal of one user in response to the above operation. The predetermined operation may correspond to various operations such as an operation for selecting an advertisement, an operation for instructing transfer of an advertisement, and an operation for instructing sharing of an advertisement.

  As a result, an advertisement in which the other user is interested can be viewed by one user, and the communication between the two users can be further increased. Further, there is a high possibility that advertisements will be used in a timely manner. Thus, efficient advertisement can be performed using real-time communication performed through a computer network between a plurality of users at remote locations.

(3) The advertisement distribution device according to (2), wherein the operation receiving unit is data indicating that the terminal of the other user has accepted an operation of inputting a text message related to the advertisement by the other user. In response to receiving the data indicating that the operation of inputting the text message has been received, the advertisement transmitting means receives the text message to the terminal of the one user. An advertisement distribution apparatus for transmitting data relating to the advertisement into which data has been inserted, via the computer network.

  That is, during a real-time communication performed via a computer network, in addition to sending an advertisement about an image acquired by one terminal to the user of the other terminal, the user of the other terminal In response to the input operation of the text message, an advertisement in which the text message data is inserted can be transmitted to the user of one terminal. Therefore, advertisements are used in a timely manner with messages. Therefore, efficient advertisement can be performed using real-time communication performed through a computer network between a plurality of users at remote locations.

  (4) An advertisement distribution system including a server that realizes real-time communication between terminals connected via a computer network, wherein one user terminal displays an image including a portrait of the one user during the communication. An image transmitting means for acquiring and transmitting the acquired image to the server, wherein the server transmits an image including the portrait of the one user acquired by the terminal of the one user transmitted by the image transmitting means, An image receiving means for receiving via the computer network, a feature acquiring means for analyzing the image received by the image receiving means and capturing the characteristics of the image, and a keyword based on the image features captured by the feature acquiring means Based on the keywords extracted by the extracting means and the extracting means The advertisement acquisition means for acquiring data, the image including the portrait of the one user acquired by the terminal of the one user, and the data related to the advertisement acquired by the advertisement acquisition means on the terminal of the other user, An advertisement transmission means for transmitting via a computer network, wherein the other user's terminal is an image including the portrait of the one user acquired by the one user terminal transmitted by the advertisement transmission means and the advertisement An advertisement receiving means for receiving the data related to the advertisement acquired by the acquiring means, and an advertisement display means for displaying the image including the portrait of the one user and the data related to the advertisement received by the advertisement receiving means. Ad delivery system.

  According to the configuration of (4), the advertisement distribution system includes a server that realizes real-time communication between terminals, and the terminal of one user acquires an image including the portrait of the one user during communication Then, the acquired image is transmitted to the server. The server receives the image including the portrait of the one user acquired by the terminal of one user, analyzes the received image to capture the characteristics of the image, extracts keywords based on the captured image characteristics, Based on the extracted keyword, data related to the advertisement is acquired, and the image including the portrait of the one user acquired by the terminal of one user and the data related to the acquired advertisement are transmitted to the terminal of the other user. The other user's terminal receives the image including the portrait of one user and the data related to the advertisement acquired by the server, and displays the received image including the portrait of the one user and the data related to the advertisement. That is, the advertisement distribution system can transmit an advertisement related to an image including a portrait of one user to the terminal of the other user during real-time communication performed via a computer network. As a result, it is possible to acquire an advertisement related to an image including the portrait of one user, and the communication between the two can be increased. Further, there is a high possibility that advertisements will be used in a timely manner. Thus, efficient advertisement can be performed using real-time communication performed through a computer network between a plurality of users at remote locations.

  (5) An advertisement distribution method in which an advertisement distribution apparatus uses a computer program that realizes real-time communication between terminals connected through a computer network, the terminal acquired by one user's terminal during the communication An image receiving step for receiving an image including the portrait of one user via the computer network, a feature acquiring step for analyzing the image received in the image receiving step and capturing the feature of the image, and the feature acquiring step An extraction step of extracting a keyword based on the feature of the image captured in the step, an advertisement acquisition step of acquiring data relating to an advertisement based on the keyword extracted in the extraction step, and the one acquired by the terminal of the one user Users The data relating to the advertisement acquired in the image and the ad acquisition step including portrait, the terminal of the other user, the method ad delivery, characterized in that it comprises a advertisement transmitting step of transmitting via the computer network.

  According to the method of (5), the advertisement distribution apparatus receives an image including the portrait of the one user acquired by the terminal of one user via the computer network, analyzes the received image, Capturing features, extracting keywords based on the captured image features, acquiring advertisement-related data based on the extracted keywords, and delivering images and advertisements containing the portrait of that one user Data relating to the advertisement acquired by the device is transmitted to the terminal of the other user via the computer network. Therefore, the advertisement regarding the image containing the portrait of the one user acquired by the terminal of one user can be transmitted to the terminal of the other user.

  That is, since the advertisement distribution method transmits an advertisement regarding an image including the portrait of one user acquired by one user's terminal to the other user's terminal during real-time communication performed via a computer network. The user can use the advertisement item as a present for a communication partner or use the advertisement for developing a topic. Therefore, advertisements are used in a timely manner, and the advertisement distribution method can perform efficient advertisements using real-time communication performed through a computer network between a plurality of users at remote locations.

  ADVANTAGE OF THE INVENTION According to this invention, the apparatus which can transmit the advertisement relevant to the image which concerns on the other party using the real-time communication performed via a computer network between the several users who are mutually remote can be provided. .

  Further, according to the present invention, it is possible to perform an efficient advertisement in which advertisements are used in a timely manner and advertisements of interest are transmitted to each other during real-time communication. Furthermore, since the advertisement with the right timing can be distributed, the conversation can be assisted, it is useful for the development of communication, and the communication is increased, so that the opportunity for distributing the advertisement is further increased.

[Example 1]
Embodiment 1 of the present invention will be described below with reference to the drawings. In the first embodiment, the advertisement distribution apparatus 10 as a server analyzes an image reception unit 11 as an image reception unit that receives an image including a portrait of one user acquired by a terminal of one user and the received image. A feature acquisition unit 12 as a feature acquisition unit that captures image features, a keyword extraction unit 13 as an extraction unit that extracts keywords based on the acquired image features, and an advertisement acquisition that acquires data related to advertisements based on the extracted keywords An advertisement acquisition unit 14 is provided as a means, and an advertisement transmission unit 15 is provided as an advertisement transmission means for transmitting an image including a portrait of one user and data relating to the advertisement to the terminal of the other user. The user terminals 60a and 60b include display devices 61a and 61b and photographing devices 50a and 50b, respectively, and send and receive images and advertisements including the user's portrait to each other under the advertisement distribution device 10 using the communication server 30. Conduct real-time communication. Note that the photographing devices 50a and 50b are, for example, a Web camera, a digital camera, a digital video camera, or the like. The user terminal transmits an image including the portrait of the user received from the Web camera via the interface to the advertisement distribution apparatus 10. In addition, the user terminal transmits an image including the user portrait received from the digital camera, the digital video camera, or the like via the interface in response to the user operation, to the advertisement distribution apparatus 10.

  FIG. 1 is a diagram illustrating a relationship between a configuration unit that configures the function of the advertisement distribution apparatus 10 according to the present embodiment and data that the configuration unit processes.

  The image receiving unit 11 receives image data including text of the user, text data, and the like acquired by one of the user terminals 60 a and 60 b via the computer network 70. The received image data may include moving image data. In the case of moving image data, capturing may be performed at regular time intervals, or a still image may be extracted each time there is movement. In the image, image data including the portrait of the user is acquired. For example, more preferably, image data including a user's portrait that is usually included in a moving image is acquired, and this is especially true when the user changes clothes, wears a hat, or the subject changes. A feature may be extracted by applying a weight to the changed portion.

  The feature acquisition unit 12 captures the feature of the image data from the image data including the portrait of the user acquired by the image reception unit 11. For example, an analysis item for analyzing image data including the portrait of the user is provided in order to capture the characteristics of the image data. Then, the image including the portrait of the user is analyzed for the analysis item, and information about the feature is created together with the degree of discrimination that is the degree of certainty when capturing the feature.

For example, the analysis item is divided into a background, a foreground, and others. Background analysis items include color. Foreground analysis items are divided into people, the parts attached to people, and others. For people, there are items such as hair and face. As parts attached to people, there are items such as clothes and other attached parts. In addition, there is whether or not there is a moving object, and there is an item such as a color for each (see the feature analysis table in FIG. 4).

  The keyword extraction unit 13 extracts keywords based on information about features captured by the feature acquisition unit 12.

  For example, the characteristics of the image including the user's portrait are “laughing” for “face”, 50% discrimination, yellow for “clothes”, 90% discrimination, and “parts attached to people”, watches, discrimination When the degree is 30%, “clothes, yellow” and “face, laughter” are extracted as keywords. The keyword to be extracted is provided with a condition that the degree of discrimination is 50% or more as a predetermined condition (see the extraction condition table in FIG. 5).

  The advertisement acquisition unit 14 sends an inquiry to the advertisement server 40 by transmitting the keyword to the advertisement server 40 in accordance with a user interface predetermined with the advertisement server 40 based on the keyword extracted by the keyword extraction unit 13. Do. A plurality of keywords can be transmitted, and a priority can be set for the plurality of keywords. The advertisement server 40 transmits advertisement data having the highest relevance to the queried keyword as a query result according to the priority order. When there are a plurality of advertisements to be transmitted, a predetermined number (for example, 10) of advertisements are transmitted.

  The advertisement transmission unit 15 transmits the image including the portrait of the user acquired by the terminal 60a of one user and the data related to the advertisement acquired by the advertisement acquisition unit 14 to the terminal 60b of the other user via the computer network 70. To do.

  FIG. 2 is a diagram illustrating an operating environment of the advertisement distribution apparatus 10 according to the present embodiment. An advertisement distribution apparatus 10 according to an embodiment of the present invention is connected to terminals 60a and 60b via a computer network 70 (Internet, LAN, WAN, etc.), and is also connected to the communication server 30 and the advertisement server 40, respectively. An example is shown.

  The communication server 30 realizes real-time communication between user terminals 60 a and 60 b connected through the computer network 70. The advertisement distribution apparatus 10 uses a computer program that realizes the real-time communication. Then, the advertisement distribution apparatus 10 receives an image including the portrait of the one user from the terminal 60a of the one user via the computer network 70, analyzes image data including the portrait of the one user, and performs image characteristics. , The keyword is extracted based on the captured feature, the advertisement is acquired from the advertisement server 40 based on the extracted keyword, and the acquired advertisement is transmitted to the terminal 60b of the other user. The terminal 60b of the other user who has received the transmitted advertisement displays the received image including the portrait of the one user and the advertisement transmitted by the advertisement distribution apparatus 10.

  Further, the advertisement distribution apparatus 10 receives the data indicating that the other user's terminal 60b has received a predetermined operation related to the advertisement by the other user via the computer network 70, so that Data related to the advertisement is transmitted to the terminal 60a via the computer network 70. In other words, the advertisement distribution apparatus 10 has received, from the other user, the other user's terminal 60b, for example, an operation for selecting an advertisement, an operation for instructing an advertisement transfer, or an operation for instructing an advertisement sharing. In response to receiving the data indicating that, the data of the advertisement selected by the other user, the data of the advertisement instructed to transfer, the data of the advertisement instructed to share, or the like is transmitted to the terminal 60a of one user. Transmit via the computer network 70.

  Further, the advertisement distribution apparatus 10 receives data indicating that the other user's terminal 60b has accepted an operation of inputting a text message related to the advertisement by the other user via the computer network 70, and responds to the reception. Then, data relating to the advertisement in which the text message data is inserted is transmitted to the terminal 60a of one user via the computer network 70.

  FIG. 3 is a diagram illustrating an example of a hardware configuration of the advertisement distribution device 10 according to the present embodiment. The advertisement distribution apparatus 10 includes a CPU (Central Processing Unit) 1010 (in the multiprocessor configuration, a plurality of CPUs such as CPU_A 1012 may be added), a bus line 1005, a computer network communication I / F 1040, a main memory 1050, a BIOS (Basic (Input Output System) 1060, hard disk 1070, communication I / F 1080, keyboard and mouse 1100, and other display means and display device 1022.

  The BIOS 1060 stores a boot program executed by the CPU 1010 when the advertisement distribution apparatus 10 is started up, a program depending on hardware, and the like.

  The hard disk 1070 stores various programs for the advertisement distribution apparatus 10 to function and programs for executing the functions of the present invention, and can configure various databases as necessary.

  The display device 1022 displays a screen for receiving data input, and includes a display device such as a cathode ray tube display device (CRT) or a liquid crystal display device (LCD).

  Here, the input means accepts input, and is configured by a keyboard, a mouse 1100, and the like.

  The computer network communication I / F 1040 is a network adapter for enabling the advertisement distribution apparatus 10 to be connected to the user terminals 60a and 60b, the communication server 30, the advertisement server 40, and the like via a dedicated network or a public network. It is. That is, the image including the portrait of the one user acquired by the terminal 60a of the one user is received, and the image including the portrait of the one user acquired by the terminal 60a of the one user and the advertisement distribution apparatus 10 are acquired. Data related to the advertisement is transmitted to the terminal 60b of the other user. The communication I / F 1080 is an interface device for transmitting and receiving data without going through the computer network 70.

  FIG. 4 is a diagram showing a feature analysis table according to the present embodiment. It is a table used when the characteristic acquisition part 12 analyzes the image containing a user's portrait and catches the characteristic of an image. The feature analysis table includes analysis items for acquiring features from an image including a user's portrait, analysis contents for storing an analysis of an image including the user's portrait based on the analysis item, and confirmation of the analyzed content. And a degree of distinction about the uniqueness.

  The analysis items include large items such as background, foreground, and others. For example, the major items of the background include colors. The major items in the foreground include a person, a part attached to the person, and other medium items. The medium item person has small items such as hair, face, and physique, and each has items such as color. The part attached to the middle item person has small items such as clothes and other attached parts, and each has an item such as a color. The other major items include items such as whether or not there are moving objects.

  As the analysis content, for example, white that is the content of the analysis of the color of the middle item with respect to the background of the large item is stored for each item every time the image including the portrait of the user is analyzed. For example, the degree of discrimination represents, as a percentage value, the probability of the analysis of an image including a user's portrait based on analysis items, and is stored for each item each time an image including the user's portrait is analyzed.

  FIG. 5 is a diagram showing an analysis extraction condition table according to the present embodiment. It is a table used when the feature acquisition unit 12 and the keyword extraction unit 13 analyze an image including a user's portrait to capture the feature of the image and extract a keyword based on the captured image feature. The analysis extraction condition table includes analysis precision, maximum analysis time, and the like as conditions for analyzing an image. Further, the minimum discrimination degree is provided as a condition for extracting the keyword.

  The precision of analysis represents the degree of precision of analysis. For example, details, standards and outlines are provided. The maximum analysis time represents the maximum time for analyzing the feature of the image including the portrait of the user. For example, when the maximum number of seconds required for analysis is provided and the time for analyzing the characteristics of an image including a user's portrait exceeds the maximum analysis time, the analysis result up to that time is captured as the characteristics of the image including the user's portrait. Further, the minimum discrimination degree represents the minimum value of the discrimination degree of the feature of the image that becomes a base when extracting the keyword. For example, when the value is 50, when a keyword is extracted, an item having a discrimination degree of 50% or more is used as a basis for extracting a keyword indicating the characteristics of an image including a user's portrait.

  FIG. 6 is a diagram showing an extracted keyword storage table according to the present embodiment. The keyword extraction unit 13 stores the extracted keywords. For example, the keywords are provided in order of priority from the first keyword to the fifth keyword, but the number of keywords is variable depending on the image including the portrait of the user. The keyword extraction unit 13 may store the previous keyword and change the ranking of the current keyword by comparing with the keyword extracted this time. For example, if the previous first keyword is flower, the current first keyword is flower, and the second keyword is purple, the first keyword is the same and the second keyword is newly added. Two keywords may be set as the first keyword. A change in the image including the user's portrait can be used as a feature of the image.

  7 and 8 are flowcharts showing processing contents of the advertisement distribution apparatus 10 according to the present embodiment. Note that this process starts, for example, by receiving a program start command and ends by receiving a program end command.

In step S101, the CPU 1010 performs initialization processing for the main memory and the like. More specifically, the CPU 1010 initializes the work area and the like based on a value set in the hard disk 1070 (for example, when a standard is set for the analysis level of the analysis extraction condition table). Thereafter, the CPU 1010 advances the processing to step S102.
In step S102, the CPU 1010 determines whether image data including the user's portrait has been received. If the determination is YES, the process proceeds to step S109 in FIG. 8, and if the determination is NO, the process proceeds to step S103.
In step S103, the CPU 1010 determines whether the data indicates that an advertisement has been selected by the user. More specifically, for example, in FIG. 9A described later, the CPU 1010 is a case where, for example, a purple flower advertisement is selected by the user from the advertisement display field 103a displaying an advertisement related to the other party. Determine whether or not. If this determination is YES, the process moves to a step S106, and if NO, the process moves to a step S104.
In step S <b> 104, the CPU 1010 determines whether the data indicates that an operation of an advertisement transfer instruction has been performed by the user. More specifically, for example, in FIG. 10A described later, the CPU 1010 determines whether or not the transmission button 106a is pressed. If this determination is YES, the process moves to a step S107, and if NO, the process moves to a step S105.
In step S <b> 105, the CPU 1010 determines whether the data indicates that the user has performed an advertisement sharing instruction operation. More specifically, for example, in FIG. 10A described later, the CPU 1010 determines whether or not the share button 107a is pressed. If the determination is YES, the process proceeds to step S108, and if the determination is NO, the process proceeds to step S102.

  In step S106, the CPU 1010 transmits the advertisement selected by the operation on the user terminals 60a and 60b to the operated user terminal 60a and 60b, and the process proceeds to step S102. More specifically, for example, in FIG. 9 (1), which will be described later, when a purple flower advertisement is selected by the user from the advertisement display field 103a, the CPU 1010 displays the selected title. Transmits an “Advertisement of Rindo no Hana” that is “Advertisement of Purple Flower” to the user terminal 60a. In the pop-up display field 105a of the user's terminal 60a, “Advertisement of Rindo no Hana” is displayed.

  In step S107, the CPU 1010 transmits the advertisement selected by the operation on the user terminal 60a or the user terminal 60b to the other user terminal 60b or the user terminal 60a instructed by the operation, and the process is performed in step S102. Move to. More specifically, in FIG. 10 (1), which will be described later, when the send button 106a is pressed, the CPU 1010 determines that the selected title is “Purple Flower Advertisement” Is transmitted to the terminal 60b of another user. “Advertisement of Rindo no Hana” is displayed in the partner data display field 104b of the terminal 60b of another user.

  In step S108, the CPU 1010 determines the other user's terminal communicating with the advertisement selected by the user's operation on the terminals 60a and 60b (eg, excluding the user terminal that accepted the operation in the case of communication with three devices 2). And the process proceeds to step S102. More specifically, in FIG. 10A described later, when the share button 107a is pressed, the CPU 1010 determines that the selected title is “Advertisement of purple flowers” and “Advertisement of apple flowers”. Is transmitted to the terminal 60b of the other user and the terminal of the other user in communication. For example, “Ringo no Hana Advertisement” is displayed in the partner data display field 104b of the terminal 60b of another user.

  In step S109 of FIG. 8, the CPU 1010 captures features from the received image including the portrait of one user. More specifically, the CPU 1010 analyzes the image data including the portrait of one user based on the analysis items of the feature analysis table (FIG. 4), and analyzes the analyzed contents and the degree of discrimination of the analyzed contents. It memorize | stores in the analysis content and discrimination | determination degree of a feature analysis table. Thereafter, the CPU 1010 advances the processing to step S110.

  In step S110, the CPU 1010 extracts keywords based on features captured from an image including the portrait of one user. More specifically, the CPU 1010 sets the feature analysis table under the conditions of the analysis extraction condition table (FIG. 5) (for example, the standard analysis degree, the maximum analysis time is 15 seconds, and the minimum discrimination degree is 50% or more). A keyword is extracted from the analysis content and the degree of discrimination. For example, the CPU 1010 extracts the discrimination degree of 50% or more (see FIG. 5), white (60%), purple (70%), and flowers (80%) from the discrimination degrees stored in the feature analysis table. Further, ranking is performed according to the degree of discrimination, and the first keyword is stored in the extracted keyword storage table as flower, the second keyword is purple, and the third keyword is white. Thereafter, the CPU 1010 shifts the processing to step S111.

  In step S111, the CPU 1010 determines whether the acquired keyword is the same as the previous time. More specifically, the CPU 1010 compares the stored keyword in the previous extracted keyword storage table with the keyword in the current extracted keyword storage table, and determines whether or not they are the same. If this determination is YES, it is determined that the image is not changed from the previous time, and the process proceeds to step S102 of FIG. 7, and if NO, the process proceeds to step S112.

  In step S <b> 112, the CPU 1010 inquires the advertisement server 40 based on the extracted keyword stored in the extracted keyword storage table and acquires an advertisement from the advertisement server 40. More specifically, the CPU 1010 transmits, to the advertisement server 40, keywords having a priority in the order stored in the extracted keyword storage table in accordance with a user interface determined in advance with the advertisement server 40. Note that the priority order of the order stored in the extracted keyword storage table may be switched so that a keyword different from the previous one is given priority. By doing so, the priority order corresponding to the change of the image can be set. The advertisement server 40 transmits an advertisement related to the keyword based on the received priority order of the keyword. The CPU 1010 receives the advertisement transmitted by the advertisement server 40. Thereafter, the CPU 1010 shifts the processing to step S113.

  In step S113, the CPU 1010 transmits the received advertisement and an image including the portrait of one user to the terminals 60a and 60b of the other user, and the process proceeds to step S102 in FIG.

  FIG. 9 is a diagram showing a display example of the user terminals 60a and 60b according to the present embodiment. FIG. 9 (1) is a display example of its own terminal 60a as a terminal of one user, and FIG. 9 (2) is a display example of a partner terminal 60b as a terminal of the other user.

  FIG. 9 (1) shows that the self terminal 60a displays an image including its own portrait in the self display column 102a displaying the self of the display device 61a and displays the partner of the display device 61a in the partner display column 101a. This shows that an image including the portrait of the partner transmitted from the partner via the advertisement distribution apparatus 10 is displayed. 9 (1) shows that the advertisement distribution apparatus 10 transmits the advertisement title acquired from the advertisement server based on the keyword extracted from the image including the other party's portrait to the terminal 60a. , It is displayed in the advertisement display field 103a of the display device 61a. In this example, the advertisement distribution apparatus 10 uses, for example, a background color: white, a foreground person has hair: long, face: clear, clothes: purple, attached: It captures features such as flowers and extracts flowers and purple as keywords. As a result, FIG. 9 (1) shows that the terminal 60a in the display device 61a displays “purple flower advertisement” and “flower advertisement” as advertisements about the other party received from the advertisement distribution device 10 in the advertisement display field 103a. ”And other advertising titles are displayed.

  FIG. 9 (2) shows that the partner terminal 60b displays an image including the self-portrait transmitted from the advertisement distribution device 10 on the partner display column 101b of the display device 61b. It shows that an image including the other party's own portrait is displayed in the display field 102b. 9B shows the advertisement title acquired from the advertisement server by the advertisement distribution apparatus 10 based on the keyword extracted from the image including the portrait of the self transmitted from the advertisement distribution apparatus 10 in the advertisement display field 103b of the display device 61b. Is displayed. In this example, the advertisement distribution apparatus 10 uses, for example, a background color: green, a foreground person has hair: short, face: laughing, clothes: yellow, attached: None, keywords, clothes, yellow, and sports are extracted. As a result, FIG. 9 (2) shows that the partner terminal 60b displays “Yellow clothes advertisement”, “Sports advertisement” in the advertisement display field 103b of the display device 61b as advertisements about itself received from the advertisement distribution device 10. ”And other advertising titles are displayed.

  FIG. 10 is a diagram showing a display example of the user terminals 60a and 60b according to the present embodiment. FIG. 10 (1) is a display example of its own terminal 60a following FIG. 9 (1), and FIG. 10 (2) is a display example of the partner terminal 60b following FIG. 9 (2).

  FIG. 10 (1) shows that the terminal 60a of the self displays an image including the portrait of the partner transmitted from the partner via the advertisement distribution device 10 in the partner display column 101a of the display device 61a. It shows that an image containing a self portrait is displayed. 10 (1) shows that the advertisement distribution apparatus 10 transmits the advertisement title acquired from the advertisement server based on the keyword extracted from the image including the other party's portrait to the terminal 60a. The advertisement title is displayed in the advertisement display field 103a, and the advertisement related to the partner selected by the user from the advertisement display field 103a is displayed in the pop-up display field 105a. In this state, the user can press the send button 106a to send the advertisement displayed in the pop-up display field 105a to the other party. Further, FIG. 10 (1) shows that the terminal 60a is selected in the partner data display field 104a for displaying the data transmitted from the partner through the advertisement distribution apparatus 10, and the partner is selected in the advertisement display field 103b of the display device 61b. The contents of the transmitted advertisement (clothing, XX company) are displayed.

  FIG. 10 (2) shows that the partner terminal 60b displays an image including its own portrait transmitted from the advertisement distribution device 10 in the partner display column 101b of the display device 61b, and displays the self-display of the display device 61b. The column 102b indicates that an image including the other person's own portrait is displayed. FIG. 10B shows the advertisement title acquired from the advertisement server by the advertisement distribution apparatus 10 based on the keyword extracted from the image including the portrait of the self transmitted from the advertisement distribution apparatus 10. It is displayed in the column 103b, indicating that the advertisement related to the self selected by the partner from the advertisement display column 103b is displayed in the pop-up display column 105b. In this state, the other party can press the send button 106b to send the advertisement displayed in the pop-up display field 105b. Further, FIG. 10 (2) shows the content of the advertisement that the partner terminal 60b selects and transmits in the partner data display field 104b in the advertisement display field 103a of the display device 61a (Rindohana, Δ △△ company). Is displayed.

  According to the present embodiment, the advertisement distribution apparatus 10 displays the portrait of one user acquired by the terminal 60a of one user among the terminals 60a and 60b of the plurality of users who are remote from each other via the computer network 70. Receiving images, analyzing images containing the portrait of one of the received users, capturing image features, extracting keywords based on the captured image features, and obtaining advertisement data based on the extracted keywords To do. Then, the advertisement distribution apparatus 10 transmits the image including the portrait of one user acquired by the terminal 60a of one user and the data related to the acquired advertisement to the terminal 60b of the other user via the computer network 70. Therefore, the advertisement delivery apparatus 10 can transmit the advertisement based on the image including the portrait of one user acquired by the terminal 60a of one user to the terminal 60b of the other user. And the advertisement delivery apparatus 10 transmits the data regarding an advertisement to the terminal 60a of one user according to having received the data which showed having received predetermined operation by the user of the terminal 60b of the other user. In other words, the advertisement distribution apparatus 10 relates to an image including a portrait of one user acquired by the terminal 60a of one user during real-time communication performed between the plurality of users at remote locations via the computer network 70. The advertisement is transmitted to the terminal 60b of the other user. In addition, the advertisement is transmitted to the terminal 60a of one user in response to the user of the terminal 60b of the other user performing a predetermined operation regarding the displayed advertisement. Also send. Therefore, the user can use the advertisement item as a present for a communication partner or use the advertisement for developing a topic. Moreover, it becomes possible for one user to browse advertisements that the other user is interested in, and the communication between the two users can be further increased. Therefore, advertisements are used in a timely manner, and the advertisement distribution apparatus 10 can perform efficient advertisements using real-time communication performed through the computer network 70 between a plurality of users who are remote from each other. Further, it is possible to perform an efficient advertisement in which advertisements of interest are transmitted to each other. Furthermore, since the advertisement with the right timing can be distributed, the conversation can be assisted, it is useful for the development of communication, and the communication is increased, so that the opportunity for distributing the advertisement is further increased.

[Example 2]
Embodiment 2 of the present invention will be described below with reference to the drawings. In the second embodiment, in addition to the first embodiment, the advertisement distribution apparatus 10 as a server receives the text message input in the user terminals 60a and 60b, inserts it into the advertisement, and transmits it.

  FIG. 11 is a diagram showing a display example of the user terminals 60a and 60b according to the present embodiment. FIG. 11 (1) is a display example of its own terminal 60a following FIG. 9 (1), and FIG. 11 (2) is a display example of the partner terminal 60b following FIG. 9 (2). This is an example of displaying an advertisement and a message transmitted by the other party.

  FIG. 11 (1) shows that the terminal 60a of the self displays an image including the portrait of the partner transmitted from the partner via the advertisement distribution device 10 in the partner display column 101a of the display device 61a. It shows that an image containing a self portrait is displayed. 11 (1) shows that the advertisement distribution apparatus 10 transmits the title of the advertisement acquired from the advertisement server based on the keyword extracted from the image including the other party's portrait to the own terminal 60a, and the own terminal 60a. Is displayed in the advertisement display field 103a, and the advertisement related to the partner selected by the user from the advertisement display field 103a is displayed in the pop-up display field 105a. In this state, the user can press the send button 106a to send the advertisement displayed in the pop-up display field 105a to the other party. Further, FIG. 11 (1) shows the content (clothes, OO company) of the advertisement that the terminal 60a selects and transmits in the partner data display field 104a of the display device 61a and the partner in the advertisement display field 103b. It shows that it is displayed with a message sent by the other party (How about such golf wear?).

  In FIG. 11 (2), the partner terminal 60b displays an image including its own portrait transmitted from itself in the partner display column 101b of the display device 61b, and includes the partner's own portrait in the self display column 102b of the display device 61b. Indicates that an image is displayed. 11 (2) shows that the advertisement distribution apparatus 10 transmits the advertisement title acquired from the advertisement server to the partner terminal 60b based on the keyword extracted from the image including the self portrait transmitted from the partner to the partner terminal 60b. Terminal 60b is displayed in the advertisement display field 103b, and the advertisement related to the self selected by the other party from the advertisement display field 103b is displayed in the pop-up display field 105b. In this state, the other party can press the send button 106b to send the advertisement displayed in the pop-up display field 105b. Further, FIG. 11 (2) shows the content of the advertisement that the partner terminal 60b selects and transmits in the partner data display column 104b in the advertisement display column 103a of the display device 61a (Rindo no Hana, △△△ company). Is displayed along with the message sent by the user (I think that Rindo looks good).

  According to the present embodiment, the advertisement distribution device 10 is acquired by the terminal 60a of one user during real-time communication performed via the computer network 70 between the terminals 60a and 60b of a plurality of users who are remote from each other. The advertisement regarding the image including the portrait of one user is transmitted to the terminal 60b of the other user. In addition, the advertisement distribution device 10 receives the advertisement in which the text message data is inserted in response to the other user's terminal 60b performing the text message input operation on the displayed advertisement. It transmits also to the terminal 60a. That is, during real-time communication, the advertisement distribution apparatus 10 transmits an advertisement related to an image including a portrait of one user acquired by the terminal 60a of one user to the terminal 60b of the other user. In response to the user's terminal 60b performing a text message input operation on the displayed advertisement, the user's terminal 60b transmits the advertisement in which the text message data is inserted to the one user's terminal 60a. Therefore, advertisements are used in a timely manner with messages. Therefore, the advertisement distribution apparatus 10 can perform an efficient advertisement using real-time communication performed through the computer network 70 between a plurality of users who are remote from each other.

  In the embodiment, the example of two persons, the self and the partner, has been described. However, according to the configuration of the present embodiment, even if there are three or more persons, similarly, based on the keyword extracted from the image including the portrait of the partner To obtain advertisements from each other.

  In the embodiment, a keyword is extracted from an image including the other party's portrait, and an advertisement is acquired based on the extracted keyword. However, the keyword that the self has noticed from the image including the other party's portrait is input and added to the extracted keyword. Ads can also be acquired based on the keywords. As a result, more efficient advertisement can be performed using real-time communication performed through the computer network 70 between a plurality of users at remote locations.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a figure which shows the structure of the advertisement delivery apparatus which concerns on Example 1 of this invention. It is a figure which shows the operating environment of the advertisement delivery apparatus which concerns on Example 1 of this invention. It is a figure which shows an example of the hardware constitutions of the advertisement delivery apparatus which concerns on Example 1 of this invention. It is a figure which shows the characteristic analysis table which concerns on Example 1 of this invention. It is a figure which shows the analysis extraction condition table which concerns on Example 1 of this invention. It is a figure which shows the extraction keyword storage table which concerns on Example 1 of this invention. It is a flowchart which shows the processing content of the advertisement delivery apparatus which concerns on Example 1 of this invention. It is a flowchart following FIG. It is a figure which shows the example of a display of the user's terminal which concerns on Example 1 of this invention (after advertisement extraction). It is a figure which shows the example of a display of the user's terminal which concerns on Example 1 of this invention (after advertisement selection). It is a figure which shows the example of a display of the user's terminal which concerns on Example 2 of this invention (after advertisement transmission).

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertisement delivery apparatus 11 Image receiving part 12 Feature acquisition part 13 Keyword extraction part 14 Advertisement acquisition part 15 Advertisement transmission part 1010 CPU

Claims (5)

An advertisement distribution apparatus that uses a computer program for realizing real-time communication between terminals connected through a computer network,
The image to which the terminal has obtained the one user in the communication, and an image receiving means for receiving via the computer network,
A feature acquisition means for analyzing the image received by the image receiving means and capturing the characteristics of the image;
Extraction means for extracting keywords based on image features captured by the feature acquisition means;
Based on the keyword extracted by the extraction means, an advertisement acquisition means for acquiring data related to the advertisement;
Operation receiving means for receiving data indicating that the terminal of the other user has received a predetermined operation related to the advertisement by the other user via the computer network;
The data relating to the advertisement outs image and the advertisement acquisition unit has acquired before the terminal of the one user has acquired, to the terminal of the other user, and transmitted over the computer network, accepts the predetermined operation and in response to receiving data indicating that said the terminal of one user, the data relating to the advertisement, the advertisement transmitting means for transmitting via the computer network, advertising delivery device Ru comprising a. The advertisement distribution device according to claim 1,
The image receiving unit is an advertisement distribution device that receives the image including the portrait of the one user during the communication via the computer network. The advertisement distribution device according to claim 1 or 2,
The operation receiving means receives data indicating that the terminal of the other user has accepted an operation of inputting a text message related to the advertisement by the other user via the computer network,
In response to receiving the data indicating that the operation of inputting the text message has been received, the advertisement transmitting means transmits data related to the advertisement in which the text message data is inserted into the terminal of the one user. advertisement distribution device that sends via the computer network. An advertisement distribution system including a server that realizes real-time communication between terminals connected through a computer network,
One user ’s terminal
Acquires images in the communication, the acquired image includes an image transmitting means for transmitting to said server,
The server
Wherein the image transmitting unit has transmitted the Kiga image before the terminal is acquired of the one user, and an image receiving means for receiving via the computer network,
A feature acquisition means for analyzing the image received by the image receiving means and capturing the characteristics of the image;
Extraction means for extracting keywords based on image features captured by the feature acquisition means;
Based on the keyword extracted by the extraction means, an advertisement acquisition means for acquiring data related to the advertisement;
Operation receiving means for receiving data indicating that the terminal of the other user has received a predetermined operation related to the advertisement by the other user via the computer network;
The data relating to the advertisement outs image and the advertisement acquisition unit has acquired before the terminal of the one user has acquired, to the terminal of the other user, and transmitted over the computer network, accepts the predetermined operation An advertisement transmitting means for transmitting data related to the advertisement to the terminal of the one user via the computer network in response to receiving the data indicating that,
Terminal of the other user,
An advertisement receiving means for receiving data relating to the advertisement in which the advertisement transmission before means acquires the terminal of the one of the user who sent Kiga image and the advertisement acquisition unit has acquired,
Advertising display means and, advertising distribution system Ru comprising a displaying data relating Kiga images and advertisements before said advertisement receiving means receives. An advertisement distribution method in which an advertisement distribution apparatus uses a computer program for realizing real-time communication between terminals connected through a computer network,
The image to which the terminal has obtained the one user in the communication, and an image receiving step of receiving via the computer network,
A feature acquisition step of analyzing the image received in the image reception step and capturing the feature of the image;
An extraction step for extracting a keyword based on the feature of the image captured in the feature acquisition step;
An advertisement acquisition step of acquiring data related to the advertisement based on the keyword extracted in the extraction step;
An operation receiving step of receiving, via the computer network, data indicating that a terminal of the other user has received a predetermined operation related to the advertisement by the other user;
The data relating to the obtained advertisement in Kiga image and the advertisement obtaining step before the terminal of the one user has acquired, to the terminal of the other user, and transmitted over the computer network, accepts the predetermined operation and in response to receiving data indicating that said the terminal of one user, the data relating to the advertisement, the advertisement transmission step and, advertising delivery method Ru comprising a transmission over the computer network.

Images