JP4895873B2 - Advertising system using a copy machine - Google Patents

Description

  The present invention relates to an advertising system using a printing machine represented by a copying machine, and relates to a technique for improving the efficiency of advertising activities performed using a paper with an advertisement.

  "Image forming apparatus and system, image reading apparatus and system, recording medium" (Patent Document 1) uses a device such as a copier or FAX on a network as a new advertising medium, and prints at low cost to the user A technique for providing an advertisement image by synthesizing an image for synthesis downloaded from a network with a read current image is disclosed with the object of providing a function.

  As in this example, a technique using a copying machine, a fax machine, or the like as an advertising medium has been widely used. In many of them, the copying machine acquires an advertisement image via a network and combines the advertisement image with the current image in a memory.

  However, when a paper on which an advertisement image is printed in advance is placed in the tray and printing is performed on the tray, a technique such as image composition is not necessary, and this can be realized only by operational measures.

As described above, when using paper on which an advertisement has already been printed, it is not possible to specify the user at the time of installing the paper, but it is desirable to provide an advertisement that is adapted to the user as much as possible.
JP 11-192760 A JP 2002-165045 A

  Therefore, the present invention selects an advertisement suitable for a user based on personal information for preventing outflow when a paper with an advertisement is installed to provide a printing service (for example, a copy service), and a printing press ( For example, it is an object to effectively provide an advertisement by effectively using a plurality of trays included in a copier).

The advertising system according to the present invention is mainly disclosed in the first, ninth, and eleventh embodiments.
An advertising system comprising a printing machine having a plurality of trays to be fed and an advertising control server connected to the printing machine via a network,
The advertisement control server has the following elements (1) to (5):
(1) For each user, a personal information management table for storing the personal information of the user (2) For each tray included in the printing machine, store an advertisement ID of an advertisement-attached paper instructed to be placed in the tray Paper setting table (3) For each user, the advertisement ID corresponding to the tray is acquired from the paper setting table for each tray, the personal information of the user is acquired from the personal information management table, and the advertisement is obtained using the personal information. The user adaptation value indicating the degree of adaptation of the user to the advertisement of the ID is calculated, the tray IDs are ordered in the order in which the advertisement indicating the user adaptation value with a higher degree of adaptation is prioritized, and the priority is associated with the ID of the user. A tray priority order determination unit that generates a tray priority order table for storing the ranked tray ID groups. (4) For each user, priority is given to the user ID. Server-side tray priority table storage unit for storing a tray priority table for associating the ranked tray ID groups. (5) Tray priority table transmission unit for transmitting the tray priority table to the printing machine. (A) A tray priority table receiving unit that receives a tray priority table from the advertisement control server. (B) A tray priority table received. Tray priority table storage unit on the printing press side that stores the memory (c) User authentication unit that identifies the user ID of the person who operates the printing press (d) For each tray, the presence or absence of paper installed in the tray is detected According to the priority-assigned tray ID group associated with the user ID in the paper feed tray detection unit (e) tray priority order table A paper feed tray determination unit that determines the highest priority tray among the tray groups detected to have paper as a paper feed tray. ) A print mechanism control unit that controls a printing operation for feeding and printing from a paper feed tray designated by an issued print command.

  In this way, since the degree of adaptation of each user is calculated by the advertisement-specific determination means corresponding to each tray, priority is given to trays that are actually expected to have a high advertising effect according to the combination of users and advertisements. Used as a paper tray. As will be described later, the accuracy of determination is higher than in the case of appropriateness and inappropriateness.

Furthermore, as mainly disclosed in the first embodiment,
The advertisement control server further includes a user adaptation evaluation program group storage unit that stores a user adaptation evaluation program that calculates a user adaptation value indicating a degree of adaptation of the user to the advertisement based on personal information for each advertisement. ,
The tray priority determination unit causes the user adaptation evaluation program corresponding to the advertisement ID to calculate the user adaptation value using the personal information.

  As described above, the degree of adaptation of the user to the personal information is calculated by the program, so that complicated conditions according to the advertisement request can be freely determined.

Furthermore, as disclosed mainly in the ninth embodiment,
The advertisement control server further stores, for each advertisement, an advertisement management table that stores a user adaptation evaluation formula for deriving a user adaptation value indicating a degree of adaptation of the user to the advertisement according to an evaluation condition for personal information.
A user adaptive evaluation formula computing unit that calculates a user adaptive value based on personal information and a user adaptive evaluation formula;
The tray priority determining unit causes the user adaptive evaluation formula calculating unit to calculate the user adaptive value according to the user adaptive evaluation formula corresponding to the advertisement ID using the personal information.

  In this way, since the degree of adaptation of the user to the personal information is calculated by the logical expression, the condition according to the advertisement request can be easily determined. Also, the configuration is simplified.

Further, as disclosed mainly in the eleventh embodiment,
The advertisement control server further performs learning-type artificial intelligence learning processing using teacher data using personal information as input data and user adaptation values indicating the degree of user adaptation to the advertisement as output data for each advertisement. A user adaptation evaluation learning data group storage unit for storing the obtained user adaptation evaluation learning data;
Inputs personal information, performs learning type artificial intelligence calculation processing using learning data for user adaptation evaluation, and has a learning type artificial intelligence calculation unit for calculating a user adaptive value,
The tray priority order determination unit causes the learning type artificial intelligence calculation unit to calculate the user adaptation value using the learning information for user adaptation evaluation corresponding to the personal information and the advertisement ID.

  As described above, since the degree of adaptation of the user to the personal information is calculated by the learning type artificial intelligence calculation, the degree of adaptation based on the relationship between the potential advertisement and the personal information can be determined.

Furthermore, as mainly disclosed in the first embodiment,
The paper setting table further stores, for each tray, the size of paper to be placed in the tray,
The tray priority order determination unit acquires, for each user, an advertisement ID corresponding to the tray from the paper setting table for each tray corresponding to the same paper size, and acquires personal information of the user from the personal information management table. Calculating a user adaptation value indicating the degree of adaptation of the user to the advertisement with the advertisement ID using the personal information, and ordering the IDs of the tray in order of priority for the advertisement indicating the user adaptation value with a higher degree of adaptation, A tray priority order table for storing tray ID groups prioritized in association with the user ID is generated in association with the paper size;
The server-side tray priority table storage unit stores the tray priority table in association with the paper size;
The tray priority order table storage unit on the printing press side stores a tray priority order table in association with the paper size,
The paper feed tray detection unit further detects, for each tray, the size of the paper placed in the tray,
The paper feed tray determination unit specifies a tray having the same paper size as the size to be printed, and determines that the highest priority tray is a paper feed tray when there are a plurality of specified trays.

  As described above, since the priority order is determined for each tray group having the same paper size, the priority tray is selected from the tray group storing the paper of the size to be printed even in a printer that uses different sizes of paper. become.

The advertisement control server according to the present invention is mainly disclosed in Embodiments 1, 9, and 11,
An advertisement control server connected to a printing press having a plurality of paper feeding trays via a network, and having the following elements: (1) Personal information for storing personal information of the user for each user Management table (2) For each tray included in the printing press, a paper setting table for storing an advertisement ID of a paper with advertisement instructed to be placed in the tray. (3) For each user, from the paper setting table for each tray. An advertisement ID corresponding to the tray is acquired, personal information of the user is acquired from the personal information management table, and a user adaptation value indicating a degree of adaptation of the user to the advertisement of the advertisement ID is calculated using the personal information. , Order the IDs of the trays in the order of priority for the advertisements indicating the user adaptation values with higher adaptation levels, and prioritize them in association with the IDs of the users. A tray priority order determination unit that generates a tray priority order table for storing the tray ID group (4) A tray for storing a tray priority order table for associating the tray ID group prioritized with the user ID for each user. Priority table storage unit (5) A tray priority table transmission unit that transmits a tray priority table to the printing press.

The printing press according to the present invention is mainly disclosed in the first, ninth, and eleventh embodiments.
A printing machine having a plurality of trays to be fed and connected to an advertisement control server via a network, and having the following elements: (a) Prioritizing each user's ID A tray priority table receiving unit that receives a tray priority table that associates the received advertisement ID group from the advertisement control server; and (b) a tray priority table storage unit that stores the received tray priority table. User authentication unit that identifies the user ID of the operator (d) For each tray, paper feed tray detection unit that detects the presence or absence of paper installed in the tray (e) Corresponds to the user ID in the tray priority order table According to the prioritized tray ID group, the tray having the highest priority among the tray groups detected as having paper is determined as the paper feed tray. The paper feed tray determination section (to) to perform the print operation to feed the paper from the paper feed tray instructed by the issued print command by instructing the determined paper feed tray and issue the print command (g) A print mechanism control unit for controlling the printer.

The program according to the present invention is mainly disclosed in the first, ninth, and eleventh embodiments.
Connect to a printer with multiple trays to feed paper via a network,
For each user, a personal information management table storing personal information of the user,
A program for causing a computer serving as an advertisement control server having a sheet setting table to store an advertisement ID of an advertisement-attached sheet instructed to be placed in the tray for each tray included in the printing machine to execute the following procedure (1) For each user, an advertisement ID corresponding to the tray is acquired from the paper setting table for each tray, the personal information of the user is acquired from the personal information management table, and the personal information is stored. The user adaptation value indicating the degree of adaptation of the user to the advertisement with the advertisement ID is calculated, the tray IDs are ordered in order of priority for the advertisement indicating the user adaptation value with a higher degree of adaptation, and the ID of the user is set. Tray priority order determination procedure (2) for generating a tray priority order table for storing tray ID groups that are associated and prioritized. A tray priority table storage procedure for storing a tray priority table that associates a tray ID group prioritized with the user ID for each user (3) Tray prioritized with the user ID for each user A tray priority order table transmission procedure for transmitting a tray priority order table that associates ID groups to the printing press.

Furthermore, the advertising system according to the present invention is mainly disclosed in Embodiments 14, 17, and 19,
An advertising system comprising a printing machine having a plurality of trays to be fed and an advertising control server connected to the printing machine via a network,
The advertisement control server has the following elements (1) to (5):
(1) For each user, a personal information management table for storing the personal information of the user (2) For each tray included in the printing machine, store an advertisement ID of an advertisement-attached paper instructed to be placed in the tray Paper setting table (3) For each user, the advertisement ID corresponding to the tray is acquired from the paper setting table for each tray, the personal information of the user is acquired from the personal information management table, and the advertisement is obtained using the personal information. A priority tray determination unit that determines whether a user is appropriate or inappropriate for an ID advertisement and generates a priority tray table that stores a tray ID corresponding to the advertisement determined to be appropriate in association with the user ID as a priority tray. (4) For each user, a server-side priority tray table description that stores a priority tray table that associates a priority tray ID with the ID of the user. (5) A priority tray table transmission unit for transmitting a priority tray table to the printing machine. The printing machine includes the following elements (a) to (g): Priority tray table receiving unit received from the advertisement control server (b) Priority tray table storage unit on the printing press side that stores the received priority tray table (c) User authentication that identifies the user ID of the person who operates the printing press For each unit (d) tray, a paper feed tray detection unit that detects the presence or absence of the paper installed in the tray (e) A paper is placed in the tray of the priority tray ID associated with the user ID in the priority tray table. When it is detected that there is a sheet, the tray specified by the priority tray ID is determined as a paper feed tray, and when it is detected that there is no paper in the tray with the same priority tray ID, A tray other than the destination tray is determined as a paper tray. A paper tray determination unit (f) designates the judged paper tray and issues a print command. (G) Feed specified by the issued print command A printing mechanism control unit that controls a printing operation for feeding and printing from a paper tray.

  In this way, because the ad-specific determination means corresponding to each tray determines whether each user is appropriate or not, priority is given to the tray that is actually expected to have a high advertising effect depending on the combination of the user and the advertisement. And used as a paper feed tray. The configuration is simple compared to the case of using the appropriate value described above.

Further, as disclosed mainly in the fourteenth embodiment,
The advertisement control server further includes, for each advertisement, a user suitability determination program group storage unit that stores a user suitability determination program for determining whether the user is appropriate or inappropriate for the advertisement based on personal information.
The priority tray determination unit is configured to cause the user appropriate determination program corresponding to the advertisement ID to determine whether it is appropriate or inappropriate using the personal information.

  In this way, whether the user is appropriate or inappropriate for personal information is determined by the program, so that complicated conditions according to the advertisement request can be freely determined.

Further, as disclosed mainly in the seventeenth embodiment,
The advertisement control server further stores, for each advertisement, an advertisement management table that stores a user appropriate condition formula that guides whether the user is appropriate or inappropriate for the advertisement in accordance with an evaluation condition for personal information;
A user appropriate conditional expression determination unit that determines whether the user is appropriate or inappropriate based on personal information and the user appropriate conditional expression;
The priority tray determination unit is configured to cause the user proper condition formula determination unit to determine whether the suitability is appropriate or not according to a user proper condition formula corresponding to the advertisement ID using the personal information.

  In this way, whether the user is appropriate or inappropriate for the personal information is determined by the logical expression, so that the condition according to the advertisement request can be easily determined. Also, the configuration is simplified.

Further, as disclosed mainly in the nineteenth embodiment,
The advertisement control server further includes a user obtained by a learning process of learning type artificial intelligence using teacher data having personal information as input data for each advertisement and output as data indicating whether the user is appropriate or inappropriate for the advertisement. A learning data group storage unit for storing user appropriateness determination that stores learning data for appropriateness determination;
Inputs personal information, performs learning type artificial intelligence processing using learning data for user adequacy determination, has a learning type artificial intelligence calculation unit that determines whether it is appropriate or inappropriate,
The priority tray determination unit causes the learning-type artificial intelligence calculation unit to determine whether it is appropriate or inappropriate using the personal information and learning data for determining user appropriateness corresponding to the advertisement ID.

  In this way, whether the user is appropriate or inappropriate for personal information is determined by learning-type artificial intelligence calculation, so that the degree of adaptation based on the relationship between potential advertisements and personal information can be determined.

Furthermore, as mainly disclosed in the first embodiment,
The advertisement control server is connected to the plurality of printing machines,
The advertisement control server further includes:
For each user, an authentication information table for storing the ID of the user, an authentication code used for user authentication when the user uses the printing press, and a printing press ID of the printing press used by the user in association with each other ,
Printing that identifies the user ID and the authentication code corresponding to the used printing machine ID that matches the printing machine for each printing machine, and generates an authentication information table for each printing machine that stores the user ID and the authentication code A machine-specific authentication information table generation unit;
Each printing machine has a printing machine-specific authentication information table transmission unit that transmits a printing machine-specific authentication information table of the printing machine to the printing machine,
The printing machine further includes:
A printing machine authentication information table receiving unit that receives the printing machine authentication information table from the advertisement control server;
A printing machine authentication information table storage unit for storing the received printing machine authentication information table;
The user authentication unit inputs an authentication code and specifies a user ID corresponding to the input authentication code in a printing machine authentication information table.

  Thus, since only the authentication information of the user who uses the printing press is distributed, it is possible to prevent the diffusion of the authentication information.

Furthermore, as disclosed mainly in the third embodiment,
The advertisement control server is connected to the plurality of printing machines,
The advertisement control server further includes:
For each user, the user ID, the authentication code used for user authentication when the user uses the printing press, and the installation area ID of the area including the installation location of the printing press used by the user are associated with each other. An authentication information table to be stored;
For each printing machine, the user ID and the authentication code corresponding to the installation area ID that matches the installation area ID of the area including the installation position of the printing machine are specified, and the specified user ID and authentication code are stored. A printer-specific authentication information table generating unit that generates a printer-specific authentication information table;
Each printing machine has a printing machine-specific authentication information table transmission unit that transmits a printing machine-specific authentication information table of the printing machine to the printing machine,
The printing machine further includes:
A printing machine authentication information table receiving unit that receives the printing machine authentication information table from the advertisement control server;
A printing machine authentication information table storage unit for storing the received printing machine authentication information table;
The user authentication unit inputs an authentication code and specifies a user ID corresponding to the input authentication code in a printing machine authentication information table.

  As described above, since the authentication information is distributed only to the printing press included in the area registered by the user, it is possible to prevent widespread use of the authentication information and to expand the use opportunities.

Furthermore, as mainly disclosed in the first embodiment,
The printing machine is a copier, and
A scan instruction unit that issues a scan command according to an operation on the copier,
A scan mechanism control unit for controlling a scan operation for reading an image image of a document according to the issued scan command;
Having an image memory for storing the read image,
The print mechanism control unit prints the image image stored in the image memory on paper.

Furthermore, as mainly disclosed in the first embodiment,
The personal information management table is a member information management table for storing member information registered as a member of a specific association as personal information.

  In operation, explain to the members who receive the service that the personal information is used only within the server, so that it will not be leaked to the network. By attaching a permission to use member information within the company, it is possible to provide printing services and advertising activities that are meaningful to the member and the society based on mutual trust.

Further, the advertisement control server according to the present invention is mainly disclosed in the fourteenth, seventeenth, and nineteenth embodiments.
An advertisement control server connected to a printing press having a plurality of paper feeding trays via a network, and having the following elements: (1) Personal information for storing personal information of the user for each user Management table (2) For each tray included in the printing press, a paper setting table for storing an advertisement ID of a paper with advertisement instructed to be placed in the tray. (3) For each user, from the paper setting table for each tray. The advertisement ID corresponding to the tray is acquired, the personal information of the user is acquired from the personal information management table, the appropriateness or inappropriateness of the user for the advertisement of the advertisement ID is determined using the personal information, and the user Priority tray determination unit that generates a priority tray table that stores a tray ID corresponding to an advertisement determined to be appropriate in association with the ID of the priority tray as a priority tray 4) for each user, the priority tray table storage unit for storing the priority tray table for associating a priority tray ID to the ID of the user (5) Priority tray table, the priority tray table transmission part that transmits to the printing press.

Further, the printing press according to the present invention is mainly disclosed in the fourteenth, seventeenth, and nineteenth embodiments.
A printing machine having a plurality of trays to be fed and connected to an advertisement control server via a network, and having the following elements: (a) A priority tray ID is assigned to each user's ID The priority tray table receiving unit that receives the priority tray table associated with the advertisement control server (b) The priority tray table storage unit that stores the received priority tray table (c) The user ID of the person who operates the printing press is specified User authentication unit (d) For each tray, a paper feed tray detection unit (e) that detects the presence or absence of paper installed in the tray. When it is detected that there is paper, the tray specified by the priority tray ID is determined as the paper feed tray, and the paper is placed in the tray with the same priority tray ID. If the printer detects that the tray is not a priority tray, it determines that the paper tray is a paper tray. The print instruction unit (g) issues a print command indicating the determined paper tray. A print mechanism control unit that controls a printing operation for feeding and printing from a paper feed tray specified by a print command.

Furthermore, the program according to the present invention is mainly disclosed in the fourteenth, seventeenth, and nineteenth embodiments.
Connect to a printer with multiple trays to feed paper via a network,
For each user, a personal information management table storing personal information of the user,
A program for causing a computer serving as an advertisement control server having a sheet setting table to store an advertisement ID of an advertisement-attached sheet instructed to be placed in the tray for each tray included in the printing machine to execute the following procedure (1) For each user, an advertisement ID corresponding to the tray is acquired from the paper setting table for each tray, the personal information of the user is acquired from the personal information management table, and the personal information is stored. A priority tray table that determines whether the user is appropriate or inappropriate for the advertisement with the advertisement ID and stores a tray ID corresponding to the advertisement determined to be appropriate in association with the user ID as a priority tray. Priority tray determination procedure (2) For each user, a priority tray table that associates the priority tray ID with the user ID is stored. Priority tray table storage procedure (3) for each user, the priority tray table transmission procedure for transmitting the priority tray table for associating a priority tray ID to the ID of the user, to the printing press.

  According to the present invention, when there are a plurality of paper feed trays of the same paper size in a printing machine (for example, a copier), the advertisement is applied to the user among the advertisements attached to the paper installed in each tray. Since the advertisement is selected and the tray on which the paper on which the image of the selected advertisement is printed is preferentially selected and printed, the advertisement efficiency (the effect expected as an advertisement per sheet) is improved.

  Particularly, since the member information of the user is used only in the advertisement control server, it is significant in that personal information leakage can be prevented.

Embodiment 1 FIG.
FIG. 1 is a diagram showing a network environment according to the present invention. The advertisement control server 101 is connected to the copy machine 102 via the Internet or a telephone line (an example of a network between server copy machines). The advertisement control server 101 is connected to the user PC 103 or a mobile phone (an example of a user terminal) via the Internet (an example of a network between server user terminals). The advertisement control server 101 is connected to an advertiser PC 104 or a mobile phone (an example of an advertiser terminal) via the Internet (an example of a network between server advertiser terminals). The user PC 103, the advertiser PC 104, or the mobile phone has a browser.

  The copier 102 is an example of a printing machine having a plurality of trays for feeding paper. Other examples of the printing machine include a form using a printer as a single unit and a form of a printing system including a printer and a computer connected in combination with the printer and the computer.

  In this example, it is assumed that the copy machine is used in a copy service (an example of a print service) operated in a university premises or a convenience store. In addition, it is assumed that the user (user) is registered as a member of a specific association (union, portal site, etc.). An operator who provides a copy service using a copier places a print sheet on which an advertisement is printed in advance on a tray, and causes it to be copied. The advertisement may be in a form that is attached to an end portion such as an upper stage or a lower stage on the surface of the paper, or in a form that is attached to the back surface of the paper. Paper with advertisement is printed on the operator side or delivered from the paper provider to the operator.

  FIG. 2 is a diagram showing an outline of the procedure and data flow of each process according to the present invention. In the user registration process 201 by the advertisement control server 101, a user (user) who uses the copy service according to the present invention is registered. Specifically, membership information (example of personal information), selection of a copy machine to be used, and an authentication code used for authentication when using the copy machine are registered from the user PC 103 to the advertisement control server 101. This process is performed as needed when there is a request from the user PC 103 to the advertisement control server 101. In addition, the user performs this registration before using the copier. Details will be described later with reference to FIGS.

  In the authentication information table distribution process 202 for each copy machine by the advertisement control server 101 and the authentication information table reception process 203 for each copy machine by the copy machine 102, the user who uses the copy machine from the advertisement control server 101 to each copy machine 102 Transfer authentication information about. This process is performed, for example, before the start of operation (for example, before opening a store) and at regular intervals during operation. That is, it is repeatedly performed at a time suitable for reflecting the user's registration. Details will be described later with reference to FIGS. 11 to 16.

  In the copy machine setting preparation process 204 by the advertisement control server 101, information to be set for each copy machine 102 is generated. Specifically, for each tray, there are a plurality of trays having the same sheet size as the sheet setting table (FIG. 19) in which information for specifying an advertisement to be attached to the sheet to be installed, the sheet size, and the number of sheets to be installed are determined. A tray priority order table (FIG. 20) that defines the priority order of trays is generated. This process is performed as a pre-process of the copier setting information distribution process 205. Details will be described later with reference to FIGS.

  In the copying machine setting information distribution process 205 by the advertisement control server 101 and the copying machine setting information reception process 206 by the copying machine 102, the copying machine setting information is transferred from the advertisement control server 101 to each copying machine 102. Specifically, the above-described sheet installation instruction and tray priority order table are transferred. This processing is performed before the start of operation (for example, before opening, before opening and lunch break, before opening on Monday, etc.) during a predetermined operation unit period (for example, one day, half day, one week, etc.). Details will be described later with reference to FIGS.

  In the copying operation control process 207 by the copying machine 102, a copying operation is performed in accordance with a user (user) operation. This process is performed within the operation unit period. Details will be described later with reference to FIGS. 38 to 44.

  Subsequently, main tables of the advertisement control server 101 will be described. FIG. 3 is a diagram showing an example of a copier management table. The copier management table 703 is a table for managing information regarding each copier 102. Specifically, this table provides a record for each copy machine 102 and stores items such as a copy machine ID 301, an installation location 302, an installation area ID 303, a telephone number 304, and an IP address 305 in association with each other. It is configured as follows. The installation location 302 may be described by an address or a latitude / longitude. A telephone number 304 and an IP address 305 are examples of copier addresses that specify a communication partner when communicating with the copier 102. The installation area ID 303 is information for specifying a predetermined area including the installation position 302, and will be described later in detail with reference to FIG.

  FIG. 4 is a diagram illustrating an example of the tray configuration table. The tray configuration table 2501 is a table that defines the tray configuration of the copier 102. This table includes a table for each copy machine 102. The table for each copy machine 102 is provided in association with the copy machine ID, and has an item of the number of trays 401 of the copy machine in the header. Furthermore, records 451 to 454 are provided for each tray, and the items of the tray ID 402 and the maximum number of stored sheets 403 are stored in association with each other.

  FIG. 5 is a diagram illustrating an example of the advertisement management table. The advertisement management table 2201 is a table for managing information related to each advertisement. Specifically, this table provides records 551 to 554 for each advertisement requested by the advertiser, and includes an advertisement ID 501, advertisement name 502, user adaptation evaluation program name 503, image size 504, and order quantity 505. The remaining number 506, the advertisement image file name 507, and the advertiser ID 508 items are associated and stored. The order number 505 is the number of sheets requested by the advertiser. The remaining number 506 is the number of the order number that has not yet been set on the tray. Further, the advertisement control server 101 stores an image file corresponding to the advertisement image file name 507. The advertisement control server 101 further includes an advertiser management table (not shown) that stores an advertiser ID, a company name as an advertiser, information about the company, and the like in association with each other. The advertisement control server 101 can specify an advertiser from the advertiser ID using this table. The advertiser accesses the advertisement control server 101 from the advertiser PC 104 and requests an advertisement.

  In the advertisement image file specified by the advertisement image file name 507, an advertisement image attached to the sheet is stored. In addition to the developed image data format, the image may be configured in any form such as a character string data format, a graphic data format, a photo data format, or any combination thereof.

  A user adaptation evaluation program specified by the user adaptation evaluation program name 503 will be described. The user adaptation evaluation program is a program for determining a degree (user adaptation value) that a user (member) is suitable for the advertisement using member information. FIG. 6 is a diagram illustrating an example of a user adaptation evaluation program. In this example, user adaptation values are distributed according to a combination of gender and age. In this example, 1.0 indicates that the advertisement is most suitable for the advertisement, and 0.0 is the least suitable for the advertisement. The user adaptation value is such a degree that an advertisement effect for the user (user) can be expected when copied to a paper with an advertisement in response to a request from the user (user) (an example in the case of printing). The effectiveness of an advertisement is often an increase in an advertiser's trading opportunities. Trading opportunities are usually advertiser and user transactions. However, the effect of advertising is not limited to an increase in trading opportunities, but the effect varies depending on the purpose of the advertisement, such as notification or apology.

  First, the gender 804 is read from items in the member information management table 702 (FIG. 8) to be described later, and the process branches depending on the sex (S601). For example, if the user ID is a member of US0001, since it is a man, the process moves to S602. On the other hand, if the user ID is a member of US0002, since it is a woman, the process moves to S609.

  When the process proceeds to S602, the age 805 is read out of the items in the member information management table 702 and compared with the reference value. In S602, when the age 805 is 15 or more and 17 or less, the user adaptation value is set to 0.6 and the process ends (S603). Similarly, in S604, when it is 18 or more and 24 or less, the user adaptation value is set to 1.0 and the process ends (S605). Similarly, in S606, when it is 25 or more and 29 or less, the user adaptation value is set to 0.8 and the process ends (S607). In other cases (S606), the user adaptation value is set to 0.4 and the process ends (S608). For example, in the case of a member whose user ID is US0001, since the age item is 34, the process proceeds to S602, S604, and S606, and the user adaptation value becomes 0.4 in S608.

  Similarly, when the process moves to S609, the age 805 is read out of the items in the member information management table 702 and compared with the reference value. In S609, when the age 805 is 15 or more and 17 or less, the user adaptation value is set to 0.2 and the process ends (S610). Similarly, in S611, when it is 18 or more and 24 or less, the user adaptation value is set to 0.6 and the process ends (S612). Similarly, in S613, when it is 25 or more and 29 or less, the user adaptation value is set to 0.4 and the process ends (S614). In other cases (S613), the user adaptation value is set to 0.0 and the process ends (S615). For example, if the user ID is a member of US0002, the age item is 28, so the process transitions to S609, S611, and S613, and the user adaptation value becomes 0.4 in S614.

  The user adaptation evaluation program is generated in response to an advertiser's request, and the procedure is not necessarily determined uniformly. For example, the distance between the advertiser's branch location and the address of the user (member) is calculated. If the distance is less than or equal to a predetermined neighborhood standard, the distance is determined to be 1.0, and if the distance is greater than or equal to a predetermined distance standard. A program that determines 0.0 and distributes an intermediate value of 1.0 to 0.0 according to the shortness of the distance between the neighborhood reference and the distant reference, and a program that determines the user evaluation value according to occupation Various forms such as a program for determining by combining a plurality of elements of personal information are conceivable. For this reason, the user adaptation evaluation program may differ depending on the content of the advertisement, or the same user adaptation evaluation program may be used for a plurality of advertisements. In addition, even in the same advertiser, the target may be different depending on the content of the advertisement. Therefore, as shown in FIG. 5, a user adaptation evaluation program is prepared for each advertisement.

  The user adaptation evaluation program may be a program that calculates a user adaptation value by inputting a target layer of the advertisement and a parameter that serves as a reference value. In this case, it is not necessary to prepare a user adaptation evaluation program for each advertisement.

  Next, the user registration process 201 shown in FIG. 2 will be described in detail. FIG. 7 is a diagram illustrating a configuration relating to user registration in the advertisement control server. The advertisement control server 101 includes a user registration unit 701, a member information management table 702 (FIG. 8), a copy machine management table 703 (FIG. 3), and an authentication information table 704 (FIG. 9). In this process, the user registration unit 701 writes the entered member information in the member information management table 702, and associates the user ID of the member with the ID of the selected copy machine in use and authenticates the entered authentication code. Write to the information table 704. The copier management table 703 is an example of a printing press management table.

  FIG. 8 is a diagram showing a member information management table. This table provides records 851 to 854 for each user (member), and items of personal information such as user ID 801, member password 802, name 803, gender 804, age 805, address 806, occupation 807, etc. Are stored in association with each other. The member information management table is an example of a personal information management table in which member information registered as a member of a specific association is stored as personal information, and personal information is stored for each user.

  FIG. 9 is a diagram illustrating an example of the authentication information table. The authentication information table 704 is a table that defines an authentication code used when the user uses the copier. Specifically, records 951 to 954 are provided for each user, and the items of user ID 901, authentication code 902, and used copy machine ID 903 are associated with each other and stored. The authentication code is used for user authentication when the user uses the copier. The used copy machine ID is the ID of the copy machine selected by the user on the premise of use. Of course, when the user selects three copy machines on the premise of use, three copy machine IDs 903 corresponding to the user ID 901 and the authentication code 902 are registered (or the user Three records of a combination of the authentication code 902 corresponding to the ID 901 and the used copy machine ID 903 are added).

  FIG. 10 is a diagram showing a user registration processing flow by the advertisement control server 101. The user registration unit 701 first branches the process depending on the presence / absence of member registration (S1001). Next, the user registration unit 701 transmits to the user PC 103 a screen asking whether or not the member is registered via the browser, and receives information indicating whether or not the member is registered from the user PC 103.

  When the user registration unit 701 receives a message indicating that there is no member registration, the user registration unit 701 performs a process of registering member information in the member information management table 702. For this purpose, the user registration unit 701 transmits a member information input screen to the user PC 103 (S1002). The member information input screen is configured to prompt the member information to be input on the browser, and is configured to return the input member information. Then, the member information is received (S1003), and the member information is added to a new record in the member information management table (S1004). The member information includes personal information such as name, gender, age, address, and occupation, as well as a member password used for authentication at the time of member login to access the member site. Thereafter, processing proceeds to step S1006.

  If the user registration is received, the user registration unit 701 performs member login processing (S1005). Specifically, the user registration unit 701 prompts the user ID and the member password to be input on the browser, transmits a member login screen for returning the input user ID and the member password to the user PC 103, and the user ID. And receive a member password. If the received combination of the user ID and the member password matches the combination of the user ID and the member password in any record of the member information management table 702, it is determined that the authentication is successful, and the process proceeds to S1006.

  Subsequently, the user registration unit 701 transmits a used copier selection screen to the user PC 103 (S1006). The copy machine selection screen shows a copy machine group that can be used as a copy service, prompts the user (member) to select a copy machine to be used, and returns information identifying the selected copy machine. Has been. The user registration unit 701 receives the used copy machine selection information returned (S1007), and identifies the ID of the selected copy machine (used copy machine ID). For example, a copy machine installation position list or a map in which the installation positions are arranged is transmitted, the arrangement position is designated from the list or map, the copy machine is selected, and the ID of the selected copy machine is returned. A plurality of copiers may be selected and the ID of the selected copier group may be specified.

  Subsequently, the user registration unit 701 transmits an authentication code input screen to the user PC 103 (S1008). The authentication code input screen is configured to prompt the user (member) to input an authentication code to be used when using the copier and to return the input authentication code. Then, the returned authentication code is received (S1009), and the duplication check of the combination of the used copier and the authentication code is performed (S1010). If the combination of the used copy machine ID specified in S1007 and the received authentication code does not match the combination of the used copy machine ID and the authentication code of any record in the authentication information table 704 (FIGS. 7 and 9), there is no duplication. Is determined. When it is determined that there is no duplication, the user registration unit 701 adds a new record to the authentication information table 704 (S1011). That is, the user ID of the user, the received authentication code, and the specified use copier ID are stored in association with each other. In S1010, if it matches any combination of records, it is determined that they are duplicated, the error is notified to the user, and the process returns to S1008. The user (member) re-enters another authentication code.

  If a plurality of copiers are selected in step S1007, duplication is checked for a plurality of copiers in step S1010. If none of the copiers are duplicated, the number of copiers having the same authentication code in the authentication information table is checked. Add a record.

  In the above-described example, the authentication code designated by the user in S1008 and S1009 is accepted. However, the user registration unit 701 may be configured to allocate a new authentication code. In that case, the check in S1010 is not necessary.

  As described above, registration of a new user is completed. That is, the user registration process 201 in FIG.

  Next, the copy machine specific authentication information table distribution process 202 and the copy machine specific authentication information table reception process 203 shown in FIG. 2 will be described in detail. In this process, the advertisement control server 101 generates an authentication information table for each copying machine (FIG. 11) for each copying machine and transfers it to the copying machine 102. The authentication information table for each copying machine is an example of the authentication information table for each printing machine.

  FIG. 11 is a diagram showing an example of an authentication information table for each copy machine. This table is a table obtained by extracting only the authentication information used by the copy machine for each copy machine from the authentication information table (FIG. 9). The copy machine authentication information table is provided in association with each used copy machine ID. This record is configured so that records 1151 to 1154 are provided for each user who uses the copy machine, and the items of the user ID 1101 and the authentication code 1102 are stored in association with each other.

  FIG. 12 is a diagram showing a configuration relating to distribution of authentication information table by copy machine in the advertisement control server. The advertisement control server 101 includes a copy machine authentication information table generation unit 1201, a copy machine authentication information table distribution start notification unit 1202, and a copy machine authentication information table transmission unit 1203. The copy machine authentication information table generation unit 1201 generates a copy machine authentication information table from the authentication information table (storage unit) 704 for each copy machine managed by the copy machine management table (storage unit) 703. The copy machine authentication information table distribution start notifying unit 1202 notifies the copy machine that distribution of the copy machine authentication information table starts and waits for a response to confirm the existence of the copy machine as the transmission destination. To do. This prepares for actual delivery. The copy machine authentication information table transmission unit 1203 is configured to actually transmit the copy machine authentication information table to the copy machine. The copy machine authentication information table generation unit 1201, the copy machine authentication information table delivery start notification unit 1202, and the copy machine authentication information table transmission unit 1203 are respectively a printing machine authentication information table generation unit and a printing machine authentication. It is an example of an information table delivery start notification part and an authentication information table transmission part classified by printing press. In the figure, the same reference numerals are given to portions corresponding to those described above, and the description thereof will be omitted because it will be repeated.

  FIG. 13 is a diagram showing a processing flow for distributing the authentication information table by copy machine by the advertisement control server. The advertisement control server 101 repeats the following process for each copier managed by the copier management table (storage unit) 703 (S1301). This loop is for controlling an operation for sequentially generating and distributing each copy machine authentication information table to all the copy machines 102 targeted by the advertisement control server 101. First, a copy machine authentication information table generation unit 1201 performs a copy machine authentication information table generation process (S1302). In this process, the copy machine authentication information table generation unit 1201 generates a copy machine authentication information table (FIG. 11) by selecting a combination of a user ID and an authentication code of a user who uses the copy machine.

  Specific processing will be described. FIG. 14 is a flowchart showing the authentication information table generation process flow for each copying machine. The authentication information table generation unit 1201 for each copy machine repeats the following process for each record in the authentication information table 704 (FIG. 9) (S1401). This is a loop for extracting authentication information related to the copier from the authentication information table 704 without omission. The copy machine authentication information table generation unit 1201 determines whether the used copy machine ID 903 in FIG. 9 matches the copy machine ID (S1402). If the copy machine ID 903 matches, the user ID 901 and the authentication code 902 of the record are copied. The information is added to the record of the machine-specific authentication information table (FIG. 11) (S1403). For example, when the authentication information table for each copy machine for the copy machine specified by CP001 is generated and the user ID of the authentication information table in FIG. 9 is US0001, the used copy machine ID 903 is CP001, so S1402 11, US0001 of the user ID 901 and “1224” of the authentication code 902 are stored in the record 1151 of FIG. 11. On the other hand, if they do not match (S1402), the process proceeds to the determination in S1404 without adding a new record to the authentication information table for each copy machine. For example, when the authentication information table for each copy machine for the copy machine specified by CP002 instead of CP001 is generated and the user ID is US0001, it is determined that they do not match in S1402, and the authentication information table for each copy machine Will not add a record. Then, the process ends when all the records are processed (S1404). As a result, the authentication information table for each copy machine shown in FIG. 11 is generated. In the example of FIG. 11, a user ID 1101 and an authentication code 1102 are associated with each other for a copier whose use copier ID is CP001. That is, this table is generated when the copier ID determined in S1402 of FIG. 14 is CP001.

  When the authentication information table for each copy machine (FIG. 9) is generated, the process proceeds to S1303 in FIG. 13, and then the authentication information table distribution start notification process for each copy machine by the authentication information table distribution start notification unit 1202 for each copy machine. (S1303) is performed. In this process, the authentication information table distribution start notification unit 1202 for each copy machine transmits a distribution start notification to the copy machine 102 and waits until a response notification returned from the copy machine 102 is received. Thereby, the connection between the advertisement control server 101 and the copy machine 102 is confirmed.

  Then, a copy machine authentication information table transmission unit 1203 performs a copy machine authentication information table transmission process (S1304). In this process, the copy machine authentication information table transmission unit 1203 transmits the copy machine authentication information table generated in S1302 to the copy machine 102.

  Then, the process ends when all the copying machines have been processed (S1305). As a result, the corresponding authentication information table for each copy machine is transmitted to all the copy machines. That is, the copy machine authentication information table distribution process 202 of FIG. 2 is completed.

Next, the operation on the copier 102 side will be described. As shown in FIG. 2, while the advertisement control server 101 performs the authentication information table distribution process for each copy machine 202 as described above, the authentication information table reception process for each copy machine corresponding to the copy machine is performed on the copier 102 side. FIG. 15 is a diagram showing a configuration related to reception of an authentication information table for each copy machine among the copy machines. The copy machine 102 includes a copy machine authentication information table delivery start response unit 1501, a copy machine authentication information table reception unit 1502, and a copy machine authentication information table (storage unit) 1503.
When receiving the distribution start notification from the advertisement control server 101, the authentication information table distribution start response unit 1501 for each copy machine returns a response notification. The copy machine authentication information table receiving unit 1502 receives the copy machine authentication information table, and the copy machine authentication information table (storage unit) 1503 is configured to store the copy machine authentication information table. .

FIG. 16 is a diagram showing a copy machine authentication information table reception process flow by the copy machine.
In the copy machine authentication information table delivery start response unit 1501 by the copy machine authentication information table delivery start response process (S1601), a delivery start notification is received from the advertisement control server 101, and a response notice is returned to the advertisement control server 101. Subsequently, the copy machine authentication information table is received by the copy machine authentication information table receiving process (S1602) by the copy machine authentication information table receiving unit 1502, and is copied by the copy machine authentication information table storage process (S1603). It is stored in the machine-specific authentication information table (storage unit) 1503. That is, the copy machine authentication information table transmitted by the advertisement control server 101 in S1304 of FIG. 13 is received on the copy machine 102 side.

  In this way, transfer of the authentication information table for each copy machine from the advertisement control server 101 to each copy machine 102 is completed. That is, the copy machine authentication information table acceptance process 203 corresponding to the copy machine authentication information table distribution process 202 of FIG. 2 ends.

  Next, the copier setting preparation process 204 shown in FIG. 2 will be described in detail. FIG. 17 is a diagram illustrating a configuration relating to copy machine setting preparation in the advertisement control server. The advertisement control server 101 includes a copier setting preparation unit 1701, a paper setting table (storage unit) 1703 and a tray priority table (storage unit) 1705 generated by the copier setting preparation unit 1701. The copier setting preparation unit 1701 includes a paper setting unit 1702 that generates a paper setting table (storage unit) 1703 and a tray priority determination unit 1704 that generates a tray priority table (storage unit) 1705. . The paper setting unit 1702 further includes a copier adaptation evaluation unit 1706, a copier adaptation value table (storage unit) 1707, an advertisement selection unit 1708, and an installed sheet number calculation unit 1709. The copy machine adaptation evaluation unit 1706 calculates an adaptation value of each copy machine for the advertisement, the copy machine adaptation value table (storage unit) 1707 stores the calculated copy machine adaptation value, and the advertisement selection unit 1708 copies the copy machine. Based on the adaptive value, an advertisement to be allocated to the copier is selected, and the installed sheet number calculation unit 1709 is configured to calculate the number of sheets with advertisement to be set in each tray. The copier setting preparation unit, the copier adaptation evaluation unit, and the copier adaptation value table (storage unit) are examples of the printing press setting preparation unit, the printing press adaptation evaluation unit, and the printing machine adaptation value table (storage unit). .

FIG. 18 is a diagram showing a copy machine setting preparation process flow by the advertisement control server. First,
Paper setting processing (S1801) by the paper setting unit 1702 is performed. Thus, a paper setting table is generated. Details will be described later with reference to FIG.

  FIG. 19 is a diagram showing an example of a paper setting table generated by this processing. The paper setting table is a table that determines information related to paper placement for each tray of the copier. Specifically, this table includes a table for each copy machine, and each table is provided in association with a copy machine ID. Records 1951 to 1954 are provided for each tray included in the copier, and the items of tray ID 1901, advertisement ID 1902, paper size 1903, and installed paper number 1904 are associated with each other and stored.

  When the paper setting table of FIG. 19 is generated by the paper setting process (S1801) of FIG. 18, the tray priority order determination unit 1704 performs the tray priority order determination process (S1802). As a result, a tray priority table (FIG. 20) is generated. Details will be described later with reference to FIG.

  FIG. 20 is a diagram showing an example of a tray priority order table generated by this processing. The tray priority order table 1705 is a table that determines the priority order of trays. Specifically, the tray priority order table 1705 is provided in association with the copier ID and the paper size. Also, records 2051 to 2054 are provided for each user who uses the copier, and the items of the user ID 2001, the first priority tray ID 2002, the second priority tray ID 2003, and the third priority tray ID 2004 are stored in association with each other. It is configured. In this example, the form in which the tray IDs are arranged in order of priority has been described. However, a form in which a value indicating the priority order is associated with each tray ID may be used. That is, any form may be used as long as the tray IDs are prioritized.

  Next, the paper setting process (S1801 in FIG. 18) by the paper setting unit 1702 will be described in detail. FIG. 21 is a diagram illustrating details of the paper setting process flow. The paper setting unit 1702 repeats the following process for each copier (S2101). By this loop, a paper setting table 1703 for each copier is generated. In the copying machine adaptation evaluation process (S2102) by the copying machine adaptation evaluation unit 1706, it is evaluated whether each advertisement is suitable for a user (member) group used by the copying machine. Details will be described later with reference to FIG.

  In the advertisement selection processing (S2103) by the advertisement selection unit 1708, an advertisement to be attached to a sheet placed (set) on each tray is selected according to the above-described evaluation. That is, the operator operates so that the paper on which the advertisement selected in this process is printed is placed on the tray. Details will be described later with reference to FIG.

  In the installed sheet number calculating process (S2104) by the installed sheet number calculating unit 1709, the number of sheets with advertisement installed in each tray is calculated. Details will be described later with reference to FIG.

  Here, details regarding the copier adaptation evaluation process in S2102 of FIG. 21 will be described. FIG. 22 is a diagram showing a configuration related to copier adaptation evaluation. The advertisement control server 101 includes an advertisement management table (storage unit) 2201 and a user adaptation evaluation program group storage unit 2202. The user adaptation evaluation program group storage unit 2202 stores, for each advertisement, a user adaptation evaluation program that calculates a user adaptation value indicating the degree of adaptation of the user to the advertisement based on personal information. Here, for convenience, a user adaptation evaluation program is provided for each advertisement. However, when the advertisement target is the same, one user adaptation evaluation program may be shared for a plurality of advertisements. In addition, the same user adaptive evaluation program may be used for all advertisements by inputting predetermined parameters (parameters for identifying targets) to one user adaptive evaluation program.

  A copier adaptation value table generated by the copier adaptation evaluation unit 1706 will be described. FIG. 23 is a diagram illustrating an example of a copier adaptation value table. The copy machine adaptation value table 1707 is a table for storing an adaptation value for each advertisement for the copy machine. Therefore, the copy machine adaptive value table 1707 is a table for each copy machine, and is provided in association with the copy machine ID. The table is configured to provide records 2351 to 2354 for each advertisement, and store the advertisement ID 2301 and the copier adaptation value 2302 items in association with each other. The copy machine adaptation value is expected to have an effect of advertisement for the user (user) when copied to a paper with advertisement according to the request of the user (user) who uses the copy machine (example in the case of printing). It is possible. The effectiveness of an advertisement is often an increase in an advertiser's trading opportunities. Trading opportunities are usually advertiser and user transactions. However, the effect of advertising is not limited to an increase in trading opportunities, but the effect varies depending on the purpose of the advertisement, such as notification or apology. The copier adaptation value is an example of a printing press adaptation value.

  FIG. 24 is a diagram showing a copier adaptation evaluation process flow. The copier adaptation evaluation unit 1706 repeats the following processing for each advertisement (S2401). By this loop, the copy machine adaptation value is obtained for all advertisements. First, the copier adaptation evaluation unit 1706 identifies a user adaptation evaluation program corresponding to the advertisement (S2402). Specifically, the user adaptive evaluation program name (503 in FIG. 5) corresponding to the ID of the advertisement is read from the advertisement management table (storage unit) 2201 (FIG. 5).

  Then, the copy machine adaptation evaluation unit 1706 sequentially identifies records having the copy machine ID as the used copy machine ID in the authentication information table 704 (FIG. 9), and repeats the following processing for each user ID of the record ( S2403). As a result, the user adaptation values of all the users who use the copier are obtained, and the total number (total value) is calculated. First, the copier adaptation evaluation unit 1706 reads member information corresponding to the user ID from the member information management table 702 (FIG. 8) (S2404). Next, the copier adaptation evaluation unit 1706 inputs member information, starts a user adaptation evaluation program, and calculates the adaptation value of the user for the advertisement. In this example, a value of 1: “applicable” to 0: “not compatible” is obtained (S2405). Then, the calculated user adaptation value is added to the adaptation value total number parameter (initial value = 0) (S2406). When all the users have been processed (S2407), the copy machine adaptation evaluation unit 1706 sets the value of the total adaptation area parameter, which is the sum of the user adaptation values, as the adaptation value of the copy machine for the advertisement (S2408). In this way, the process ends when the copy machine adaptation values are calculated for all advertisements (S2409).

  Next, the advertisement selection process (S2103 in FIG. 21) by the advertisement selection unit 1708 in FIG. 17 will be described in detail. FIG. 25 is a diagram illustrating a configuration related to advertisement selection. The advertisement control server 101 has a tray configuration table (storage unit) 2501 (FIG. 4). In addition, as described above, the copier management table 703 (FIG. 3), the advertisement management table (storage unit) 2201 (FIG. 5), the copier adaptation value table (storage unit) 1707 (FIG. 23), the paper setting table (storage) Part) 1703 (FIG. 19). The advertisement selection unit 1708 determines, for each copying machine managed by the copying machine management table 703, an advertisement attached to the sheet for each tray based on the copying machine adaptation value, the image size, and the like.

  FIG. 26 is a diagram illustrating an advertisement selection processing flow. As preprocessing, the number of trays corresponding to the ID of the copying machine is read from a tray configuration table (storage unit) 2501 (FIG. 4), and the number of trays is set as an unadopted tray number parameter in an internal variable storage unit (not shown). (S2601).

  First, a process of adopting an optimal advertisement of B5 size is performed (S2602 to S2605). A record whose image size is B5 (limited to the case where the number of remaining records ≧ 1) is specified from the advertisement management table (storage unit) 2201 (FIG. 5), and an advertisement ID group of the record is obtained (S2602). For example, in the advertisement management table of FIG. 5, advertisement IDs 501 are identified as “CM001”, “CM003”, “CM004”,... As advertisements with an image size 504 of B5, and these advertisement ID groups are obtained. Subsequently, the advertisement selection unit 1708 compares the copy machine adaptation values (2302 in FIG. 23) of these advertisement groups, identifies the maximum copy machine adaptation value (S2603), and the advertisement with the largest copy adaptation value. And the ID of the advertisement is stored as the adopted advertisement ID in the internal variable storage unit (S2604). Then, 1 is subtracted from the unadopted tray number parameter (S2605).

  Next, the process which employ | adopts the optimal advertisement of A4 size is performed (S2606-S2609). As for the A4 size, similarly to the B5 size, a record with an image size of A4 is specified from the advertisement management table (storage unit) 2201 (FIG. 5) (only when the remaining number of records is ≧ 1). The advertisement ID group is obtained (S2606). Subsequently, the copy machine adaptation values of these advertisement groups are compared, the maximum copy machine adaptation value is identified (S2607), it is determined that the advertisement with the largest copy adaptation value is adopted, and the ID of the advertisement is set internally. It adds and memorize | stores as adoption advertisement ID of a variable memory | storage part (S2608). Then, 1 is subtracted from the unadopted tray number parameter (S2609).

  Next, the remaining advertisements are selected in descending order of the copier adaptation value regardless of the paper size. Records having advertisement IDs other than the employed advertisement ID (limited to the number of remaining records ≧ 1) are identified from the advertisement management table (storage unit) 2201, and the number of unadopted trays in descending order of the copy machine adaptation value among these records. Minute record is specified, it is determined to adopt the advertisement, and the ID of the advertisement is added and stored as the adopted advertisement ID in the internal variable storage unit (S2610).

  Finally, all tray IDs of the tray configuration table (storage unit) 2501 (FIG. 4) are copied to the sheet setting table (storage unit) 1703 (FIG. 19) (S2611). Then, the ID of each adopted advertisement (adopted advertisement ID group in the internal variable storage unit) is stored in the paper setting table (storage unit) 1703 (S2612). The image size corresponding to each advertisement ID is read from the advertisement management table (storage unit) 2201 and stored in the sheet size 1903 of the sheet setting table (storage unit) 1703 (S2613).

  In this example, an optimal advertisement among the B5 sizes, an optimal advertisement among the A4 sizes, and a more preferable advertisement among the remaining advertisements are selected regardless of the size. In other words, at least one tray is secured for each size, and advertisement adaptation is emphasized for two or more trays. The present invention is characterized in that a more suitable advertisement is adopted according to the copier adaptation value for the advertisement of the same paper size. Therefore, the adopted tray for each paper size may be determined by another method without depending on this example.

  Next, the installed sheet number calculating process (S2104 in FIG. 21) by the installed sheet number calculating unit 1709 in FIG. 17 will be described in detail. FIG. 27 is a diagram illustrating a configuration relating to calculation of the number of installed sheets. As shown in FIG. 27, the installed paper number calculation unit 1709 includes a paper setting table 1703 (FIG. 19), a copier adaptive value table 1707 (FIG. 23), an advertisement management table 2201 (FIG. 5), and a copier management table. 703 (FIG. 3) is used to calculate the number of sheets to be set on the tray of the copier.

  FIG. 28 is a diagram showing a processing flow for calculating the number of installed sheets. The installed sheet number calculation unit 1709 repeats the following processing for each tray in the sheet setting table (storage unit) 1703 (S2801). Thus, the number of sheets in each tray is calculated. The installed sheet number calculation unit 1709 reads the advertisement ID of the tray from the sheet setting table (storage unit) 1703, acquires the copy machine adaptation value for the advertisement ID from the copy machine adaptation value table (storage unit) 1707, and copies the copy ID. The number of installed sheets is calculated by multiplying the machine adaptation value by a predetermined expected number of consumed sheets (S2802).

  Then, the first place is rounded off (S2803). This process is a process for adjusting the number of sheets in units of 10 sheets, and this process may be omitted when handling in units of 1 sheet. Further, it may be converted into other number of handling units.

  Further, the number of installed sheets should not exceed the remaining number obtained by subtracting the consumed number from the number of orders requested by the advertiser. Therefore, the installed sheet number calculation unit 1709 obtains the remaining number corresponding to the advertisement ID from the advertisement management table (storage unit) 2201 (S2804). Then, the remaining number is compared with the number of installed sheets (S2805). If the number of installed sheets exceeds the remaining number, the number of installed sheets is changed to the remaining number (S2806). If the number of installed sheets does not exceed the remaining number, the number of installed sheets is not changed (S2806 is skipped). If the number exceeds the remaining number, the number of installed sheets is changed to the remaining number in S2806 (S2806), Is stored in the number of installed sheets 1904 (S2807). Further, the remaining number 506 is read from the advertisement management table (storage unit) 2201 (FIG. 5), and the difference obtained by subtracting the number of installed sheets from this remaining number is written back to the remaining number 506 (S2808). When all trays have been processed, the processing for the copier is terminated (S2809).

  Returning to FIG. 21, and when the processing of S2101 to S2104 has been performed for all the copiers (S2105), the paper setting process (S1801) of FIG. 18 is completed.

  Next, the tray priority order determination process (S1802) by the tray priority order determination unit 1704 in FIG. 17 will be described in detail. FIG. 29 is a diagram showing a configuration relating to tray priority order determination. A tray priority order determination unit 1704 determines a tray priority order for each copier managed by the copier management table (storage unit) 703. At that time, the tray priority order determination unit 1704 acquires the advertisement and paper size set for each tray from the paper setting table (storage unit) 1703, and copies the copy in the authentication information table (storage unit) 704 for each paper size. The user corresponding to the machine is specified, the member information of the user is acquired from the member information management table (storage unit) 702, and the member information is registered in the user adaptive evaluation program corresponding to the advertisement corresponding to each tray of the paper size. Is input, the user adaptation value for each tray is calculated, the trays are prioritized based on the user adaptation values, and written in the tray priority order table (storage unit) 1705.

  FIG. 30 is a diagram showing a tray priority order determination processing flow. For each copy machine (S3001), the copy machine tray priority determination process (S3002) is repeated, and the process ends when all the copy machines have been processed (S3003). The copying machine-specific tray priority determination processing in S3002 will be described with reference to FIG.

  FIG. 31 is a flowchart showing a tray priority order determination process flow for each copying machine. The tray priority order determination unit 1704 repeats the following processing for each paper size (for example, B5, A4) (S3101). By this processing, a tray priority order table for the copier and paper size is created as shown in FIG. First, the number of trays of the paper size is counted (S3102). Specifically, the records having the paper size 1903 in the paper setting table 1703 (FIG. 19) are counted. If the number of trays is 1 or less (S3103), the process for the paper size is terminated. This is because there is no need to prioritize. For example, in the case of the paper setting table 1703 in FIG. 19, the tray priority order table is not generated for A4 because the number of trays is one. When the number of trays is 2 or more (S3103), the record having the copy machine ID as the used copy machine ID 903 is specified in the authentication information table 704 (FIG. 9), and the following processing is repeated for each user ID 901 of the record. (S3104). For example, in the case of the paper setting table 1703 in FIG. 19, since the number of trays is 3 for B5, a tray priority order table is generated. The processing is performed for each user ID 901 whose use copier ID 903 in the authentication information table 704 of FIG. 9 is CP001. The following processes of S3104 to S3111 are processes for selecting a tray that is suitable for the user. Here, the following processing is repeated for each record (copier tray) in the paper setting table (storage unit) 1703 in order to determine for each tray whether or not the advertisement of each tray for the user is applicable ( S3105). Thereby, the user adaptive value for each tray is obtained. First, the tray priority order determination unit 1704 reads the user adaptive evaluation program name corresponding to the advertisement ID 1902 of the tray from the advertisement management table (storage unit) 2201 (FIG. 5) (S3106). Next, the tray priority order determination unit 1704 reads member information (an example of personal information) corresponding to the user ID from the member information management table 702 (FIG. 8) (S3107). Then, the tray priority order determination unit 1704 inputs the read member information, activates the user adaptation evaluation program, and calculates the user's adaptation value for the advertisement (S3108). This process is performed for all the trays (S3109), and the tray IDs are stored in association with the user IDs in the descending order of the adaptation values (S3110). When all the user IDs have been processed (S3111), the processing for the paper size ends. Then, processing is completed for all the paper sizes (S3112).

  This completes the copier setting preparation process 204 shown in FIG.

  Next, the copy machine setting information distribution process 205 and the copy machine setting information reception process 206 shown in FIG. 2 will be described in detail. FIG. 32 is a diagram illustrating an example of a paper placement instruction. In the paper placement instruction, a sentence for instructing paper placement (for example, “Please place paper with advertisement in each tray.”) Is placed at the top, and tray ID, paper image, advertisement name for each tray. The paper size and the number of installed paper sheets are shown. According to this, it is possible to determine which paper should be placed in each tray of the copier.

  FIG. 33 is a diagram showing a configuration related to distribution of copy machine setting information in the advertisement control server. The advertisement control server 101 includes a paper setting instruction generation unit 3301, a copier setting information distribution start notification unit 3302, an advertisement image file storage unit 3303, a paper setting instruction transmission unit 3304, and a tray priority order table transmission unit 3305. ing. A paper installation instruction generation unit 3301 generates a paper installation instruction based on a paper setting table (storage unit) 1703. At that time, the advertisement image file name is acquired from the advertisement management table (storage unit) 2201, the advertisement image file is read, and the advertisement image is pasted on the paper placement instruction sheet. The copy machine setting information distribution start notification unit 3302 transmits a distribution start notification to the copy machine, and waits for a response notification to be returned to confirm the transmission destination. The paper installation instruction transmission unit 3304 transmits the paper installation instruction generated by the paper installation instruction generation unit 3301 to the copier. The tray priority table transmission unit 3305 transmits the tray priority table stored in the tray priority table (storage unit) 1705 to the copier.

  FIG. 34 is a diagram showing a copy machine setting information distribution processing flow. The following process is repeated for each copier managed by the copier management table 703 (storage unit) (S3401). As a result, the copy machine setting information is distributed to all the copy machines 102 targeted by the advertisement control server 101. In the paper placement instruction form generation process (S3402) by the paper placement instruction form generation unit 3301, an image of the paper placement instruction form is generated on the image memory. Details of this processing will be described with reference to FIG.

  FIG. 35 is a diagram showing a flow of processing for generating a sheet installation instruction. The paper placement instruction generation unit 3301 lays out (places) a paper placement instruction sentence in the image memory (S3501), and further lays out item names such as tray ID, paper image, advertisement name, and paper size in the image memory (S3501). S3502). Then, the following processing is repeated for each tray (S3503). First, the paper placement instruction form generation unit 3301 lays out the tray ID in the image memory (S3504). Next, the paper placement instruction form generation unit 3301 identifies the advertisement image file corresponding to the advertisement ID of the tray (S3505), reduces the image developed from the advertisement image file at a predetermined magnification, and lays out the image memory ( S3506). Further, the sheet installation instruction generation unit 3301 lays out the advertisement name of the tray in the image memory (S3507), lays out the paper size of the tray in the image memory (S3508), and sets the number of sheets installed in the tray in the image memory. (S3509). Then, the process ends when all trays are processed (S3510).

  In this example, the paper placement instruction data is generated in an image format, but may be generated in a document data format such as an HTML document or a word processor document or a table data format.

  Next, the processing returns to FIG. 34. In the copy machine setting information distribution start notification unit 3302 by the copy machine setting information distribution start notification unit 3302, a distribution start notification is transmitted to the copy machine 102, and copying is performed. Wait until a response notification returned from the machine 102 is received. Thereby, the connection between the advertisement control server 101 and the copy machine 102 is confirmed.

  In the paper installation instruction transmission process (S3404) by the paper installation instruction transmission unit 3304, the image of the paper installation instruction generated in S3402 is transmitted to the copier 102.

  In the tray priority table transmission process (S3405) by the tray priority table transmission unit 3305, the tray priority table associated with the copier is transmitted to the copier 102. At this time, all tables are transmitted regardless of the paper size. Then, the process ends for all the copiers at the time of processing (S3406).

  Next, the operation on the copier 102 side for the processing of the advertisement control server 101 in FIG. 34 will be described. FIG. 36 is a diagram showing a configuration relating to reception of copy machine setting information among copy machines. The copier 102 includes a copier setting information delivery start response unit 3601, a paper installation instruction receiving unit 3602, a paper installation instruction storage unit 3603, a tray priority order table receiving unit 3604, a tray priority order table (storage unit) 3605, and A sheet installation instruction printing unit 3606 is provided. When receiving the distribution start notification from the advertisement control server 101, the copy machine setting information distribution start response unit 3601 returns a response notification. The paper installation instruction receiving unit 3602 receives the paper installation instruction and stores it in the paper installation instruction storage unit 3603. The tray priority table receiving unit 3604 receives the tray priority table and stores it in the tray priority table (storage unit) 3605. The paper installation instruction printing unit 3606 is configured to print the paper installation instruction stored in the paper installation instruction storage unit 3603.

  FIG. 37 is a diagram showing a copier setting information receiving process flow. In the copy machine setting information distribution start response process (S3701) by the copy machine setting information distribution start response unit 3601, a distribution start notification (the distribution start notification transmitted in S3403 in FIG. 34) is received from the advertisement control server 101, and a response notification is received. Is returned to the advertisement control server 101. In the paper placement instruction receiving process (S3702) by the paper placement instruction receiving unit 3602, the image of the paper placement instruction (paper placement instruction sent in S3404 in FIG. 34) is received from the advertisement control server 101, and the paper placement is received. The sheet is stored in the sheet installation instruction storage unit 3603 in the instruction storage process (S 3703). In the tray priority table reception process (S3704) by the tray priority table reception unit 3604, the tray priority table (the tray priority table transmitted in S3405 of FIG. 34) is received from the advertisement control server 101, and the tray priority is received. It is stored in the tray priority order table (storage unit) 3605 in the order table storage process (S3705). Finally, an image of the paper installation instruction stored in the paper installation instruction storage unit 3603 is printed by the paper installation instruction printing process (S3706) by the paper installation instruction printing unit 3606. Note that the output of the paper placement instruction may be in other output forms such as displaying the image of the paper placement instruction. That is, the paper placement instruction print section and the paper placement instruction print process are examples of the paper placement instruction output section and the paper placement instruction output process.

  The operator of the copier looks at the paper placement instruction (FIG. 32), changes the paper size setting of each tray, and installs the designated number of sheets on each tray. The change of the paper size setting is performed by, for example, operations such as movement of the partition plate in the tray and change of the paper size detection part.

  Next, the copying operation control process 207 shown in FIG. 2 will be described in detail. FIG. 38 is a diagram showing a configuration relating to copying operation control in a copying machine. The copier 102 includes a user authentication unit 3801, a copy condition reception unit 3802, a copy condition storage unit 3803, a scan instruction unit 3804, a scan mechanism control unit 3805, an image memory 3806, a paper feed tray determination unit 3807, and a paper feed tray detection unit 3808. , A print instruction unit 3809, and a print mechanism control unit 3810. A user authentication unit 3801 performs user authentication using a copy machine authentication information table (storage unit) 1503. The copy condition reception unit 3802 stores the received copy condition in the copy condition storage unit 3803. The scan instruction unit 3804 issues a scan command to the scan mechanism control unit 3805. The scan mechanism control unit 3805 stores the read image image in the image memory 3806. The scan instruction unit 3804 acquires the read image size, and determines the magnification and the print size according to the magnification method and the paper size that are the copy conditions stored in the copy condition storage unit 3803. The paper feed tray determination unit 3807 acquires the paper size and the presence / absence of paper from each tray from the paper feed tray determination unit 3807, and determines the tray to be fed with reference to the tray priority order table (storage unit) 3606. The print instruction unit 3809 issues a print command to the print mechanism control unit 3810 by designating the magnification and the paper feed tray ID. A print mechanism control unit 3810 feeds paper from a designated paper feed tray and prints an image on the image memory 3806.

  FIG. 39 is a diagram showing a copy operation control processing flow by the copying machine. In the user authentication process (S3901) by the user authentication unit 3801, the user who uses the copier is authenticated. The following processing is continued only when authentication is successful. Details of the user authentication process will be described with reference to FIG.

  In the copy condition reception process (S3902) by the copy condition reception unit 3802, a copy condition input by a user operation on the operation unit of the copier is received, and the input copy condition is stored in the copy condition storage unit 3803. Details of the copy condition reception processing will be described in detail with reference to FIG.

  In the scan instruction process (S3903) by the scan instruction unit 3804, the scan mechanism control unit 3805 is caused to perform a scan operation. Details of the scan instruction process will be described in detail with reference to FIG.

  In a paper feed tray determination process (S3904) by the paper feed tray determination unit 3807, a tray to be fed is determined. Details of the paper feed tray determination processing will be described in detail with reference to FIG.

  In a print instruction process (S3905) by the print instruction unit 3809, the print mechanism control unit 3810 performs a print operation. Details of the print instruction process will be described with reference to FIG.

  Thereafter, it is determined whether or not the number of copies has been printed by a copy number determination unit (not shown) (S3906), and the processes of S3904 and S3905 are repeated until the number of copies is reached.

  When printing of the number of sheets is completed, a document detection unit (not shown) determines whether or not there is a document on the sorter (S3907). If there is, it is assumed that there is still a document to be copied. The processing from S3903 is repeated.

  When all the originals have been processed, a copy continuation acceptance process (S3908) by a copy continuation acceptance unit (not shown) is performed. In this process, a screen asking the user whether to continue copying, that is, to continue copying is output to the display unit, and a message indicating whether to continue or not is input by operating the operation unit. If continuation is selected, the process proceeds to S3902 to continue the copying operation. If non-continuation is selected, the copying operation by the user is terminated, and the initial state, that is, the state before the user authentication processing in S3901 is entered.

  Here, user authentication processing (S3901 in FIG. 39) by the user authentication unit 3801 will be described in detail. FIG. 40 is a diagram showing a user authentication processing flow. First, an authentication code reception screen that prompts the user to input an authentication code is output to the display unit (S4001). Then, an authentication code is input by the user's operation on the operation unit (S4002), and whether the input authentication code matches any authentication code 1102 in the copy machine authentication information table (storage unit) 1503 (FIG. 11). Determination is made (S4003). If none of the authentication codes 1102 match, an error notification (S4005) indicating authentication failure is output to the display unit, and the process returns to the initial state. If it matches any of the authentication codes 1102, the user ID 1101 corresponding to the matched authentication code 1102 is specified (S4004).

  The user authentication unit may specify the user ID of the person who operates the copier by another method. For example, a method of directly inputting a user ID by a user operation, or a method of reading an authentication code or a user ID from a magnetic part of a card or an IC part of a card or a mobile phone may be used.

  Next, the copy condition receiving process (S3902) by the copy condition receiving unit 3802 described in S3902 of FIG. 39 will be described in detail. FIG. 41 is a diagram showing a copy condition reception process flow. First, the copy condition reception unit 3802 waits for acquisition of an event that occurs when the user operates the operation unit (S4101). If the acquired event is an input of the number of copies (S4102), the input number of copies is stored in the copy condition storage unit 3803 of FIG. 38 (S4103). If the acquired event is selection of the magnification method (S4104), the selected magnification method (that is, different from the same magnification or paper specified magnification) is stored in the copy condition storage unit 3803 (S4105). When the acquired event is selection of the paper size (S4106), the selected paper size is stored in the copy condition storage unit 3803 (S4107). If the acquired event is a copy start instruction (S4108), the process exits the event acquisition waiting routine and ends the process.

  Next, the scan instruction process (S3903) by the scan instruction unit 3804 described in S3903 of FIG. 39 will be described in detail. FIG. 42 is a diagram showing a scan instruction processing flow. First, a scan command is issued to the scan mechanism control unit 3805 (S4201). A scan mechanism control unit 3805 controls a scan mechanism (not shown) to perform a scan operation for reading an image. As a result, the read image is stored in the image memory, and the image size of the read image is determined. Then, the read image size is acquired from the scan mechanism control unit 3805 (S4202). Next, the magnification method is acquired from the copy condition storage unit 3803, and when the magnification method is the same magnification (S4203), the paper size is read from the copy condition storage unit 3803 and set as the print size (S4204). Further, the magnification is made equal (S4205). When the magnification method is paper designated scaling (S4203), the paper size is read from the copy condition storage unit 3803, and is set as the print size (S4206). Further, the magnification is selected from the paper size and the read image size (S4207). For example, a magnification for converting the read image size to the maximum within the paper size is selected from a plurality of predetermined magnifications.

  The scanning mechanism operates to read the image data of the original from the contact glass and store it in the image memory. When the sorter is equipped, the image data of the original set on the sorter is read sequentially and stored in the image memory.

  Next, the paper feed tray determination process (S3904) by the paper feed tray determination unit 3807 described in S3904 of FIG. 39 will be described in detail. FIG. 43 is a diagram showing a paper feed tray determination processing flow. First, the paper feed tray determination unit 3807 acquires the paper size and the presence / absence of paper corresponding to all tray IDs from the paper feed tray detection unit 3808 (S4301). The paper feed tray detection unit 3808 is configured to detect the size of the stored paper and the presence or absence of paper for each tray. Next, a tray having the same paper size as the print size determined by the scan instruction unit 3804 is specified (S4302). If the specified number of trays is one (S4303), the ID of the tray is set as the paper feed tray ID (S4308). If the specified number of trays is two or more (S4303), the paper feed tray is specified according to the priority order. For this purpose, a tray priority order table corresponding to the same paper size as the print size is specified (S4304), and a prioritized tray ID group corresponding to the user ID is specified in the tray priority table (S4305). . Then, in order from the tray with the highest priority (S4306), the presence / absence of the paper is confirmed (S4307). If there is paper, the ID of the tray is set as the paper feed tray ID (S4308). If there is no sheet, the same processing is performed for the tray with the next highest priority.

  Next, the print instruction process (S3905) by the print instruction unit 3809 described in S3905 of FIG. 39 will be described in detail. FIG. 44 is a diagram showing a print instruction processing flow. First, the print instruction unit 3809 issues a print command to the user authentication unit 3801 by designating the magnification and the paper feed tray ID (S4401). Accordingly, the print mechanism control unit 3810 controls the print mechanism (not shown) to print the image. The print mechanism feeds paper from the paper feed tray with the specified ID, prints the image in the image memory with the specified magnification scaled up or down, and discharges the printed paper. To do.

  The image data to be printed is not limited to the image image read from the original placed on the contact glass or sorter of the copier, but the image image read from the storage medium (for example, a photograph obtained by decompressing compressed electrophotographic data) Image, word processor, graphic data generated by an application program for creating figures and tables, printed images obtained by developing graphic data and table data, and image images read from communication media (for example, decompressing compressed FAX data) Or a print image obtained in this manner. In that case, the printing machine reads the data from the storage medium, converts the data into an image image, receives the data from the storage medium image image reading unit or the communication medium to be stored in the image memory, and converts the data into the image image. A communication medium image data reading unit for converting and storing the image data in an image memory;

  Further, when the present invention is applied to a system in which an imaging device such as a camera is connected to a printing machine, a captured image captured by the imaging device is stored in an image memory as an image image. When printing a photographic image, the paper size may be full paper, half cut, four cut, six cut, and the like.

Embodiment 2. FIG.
In the above-described embodiment, it is assumed that the copier operator can change the paper size setting of the tray according to the paper setting instruction. In the present embodiment, a mode of operation without changing the paper size setting of each tray will be described.

  In this embodiment, the sheet size is stored for each tray in the tray configuration table. FIG. 45 is a diagram illustrating an example of a tray configuration table according to the second embodiment. The tray configuration table is provided in association with the copy machine ID as described above. In addition, the header has an item of the number of trays 4501 and records 45551 to 4554 for each tray. In each record, in addition to the tray ID 4502 and the maximum storage number 4503, an item of the paper size 4504 is stored in association with each other. The tray configuration table is transmitted from, for example, a tray configuration table transmission unit (not shown) of the copier 102, received by a tray configuration table reception unit (not shown) of the advertisement control server 102, and is received by a tray configuration table (storage unit). Is remembered as

  In the present embodiment, the advertisement selection process (S2103) of FIG. 21 is performed as shown in FIG. 46 instead of FIG. FIG. 46 is a diagram showing an advertisement selection processing flow according to the second embodiment. This process is executed by the advertisement selection unit 1708 in FIG. The advertisement selection unit 1708 first copies the tray ID and paper size of the tray configuration table (storage unit) 2501 to the paper setting table (storage unit) 1703 (S4601). The following processing is repeated for each paper size (B5, A4) (S4602). The number having the paper size is counted in the tray configuration table (storage unit) 2501 to obtain the number of trays having the paper size. (S4603). In addition, the advertisement selection unit 1708 identifies an advertisement group whose image size is the paper size in the advertisement management table (storage unit) 2201 (S4604), compares the copy machine adaptation values of the advertisement group, and determines the number of trays in descending order. It is determined to adopt the advertisement (S4605). Then, the ID of each advertisement adopted is stored in the advertisement ID corresponding to the paper size tray (S4606). When all the paper sizes have been processed, the process ends (S4607).

Embodiment 3 FIG.
In the above-described embodiment, the copying machine used by the user is registered, and only the copying machine can receive the copying service according to the present invention. In the present embodiment, an embodiment will be described in which an area including the location of a copy machine to be used is registered, and a user receives a copy service at a copy machine group in the registered area.

  FIG. 47 is a diagram showing a user registration processing flow according to the third embodiment. In the user registration process of the advertisement control server 101, instead of transmitting the used copier selection screen (S1006) and receiving the selection information of the used copier (S1007) in FIG. 10, the area selection screen is transmitted (S4701) and the area Is received (S4702). In addition, the duplication check in S4703 is performed instead of the duplication check in S1010.

  The advertisement control server 101 further has an area management table. The area management table is a table that defines an area range for each area. FIG. 48 is a diagram showing an area management table according to the third embodiment. Records 4851 to 4854 are provided for each area, and the items of installation area ID 4801 and area range 4802 are associated with each other and stored. The area range 4802 may be described by latitude and longitude in addition to the address.

  Further, as shown in FIG. 3, in the copy machine management table 703, since the installation area ID 303 is registered for each copy machine, the correspondence between the copy machine and the installation area can be understood. For example, it is shown that a copy machine with a copy machine ID of CP001 is installed in an area with an installation area ID of AR08.

  The area selection screen shows the area range of the area management table, and is configured to prompt the user to select an area including the copy machine used by the user (member) and to return information identifying the selected area. Yes. The returned area selection information is received (S4702), and the ID (installation area ID) of the selected area is specified. For example, a list of area ranges or a map in which the area ranges are arranged is transmitted, the area is selected by instructing the arrangement position of the area, and the ID of the selected area is returned.

  In S4703, a duplication check of the combination of the installation area and the authentication code is performed. If the combination of the installation area ID specified in S4702 and the received authentication code does not match the combination of the installation area ID and authentication code of any record in the authentication information table 704 (FIG. 9), it is determined that there is no duplication. Then, a new record is added to the authentication information table 704 (S1011). That is, the user ID of the user, the received authentication code, and the specified installation area ID are stored in association with each other. Note that if any combination of records matches in S4703, it is determined that they overlap, and the process returns to S1008. The user (member) re-enters another authentication code.

  In the authentication information table of the present embodiment, an installation area ID is stored instead of the used copier ID 903 in FIG. FIG. 49 is a diagram showing an authentication information table according to the third embodiment. Records 4951 to 4954 are provided for each user, and items of a user ID 4901, an authentication code 4902, and an installation area ID 4903 are associated with each other and stored.

  FIG. 50 is a flowchart showing a copy machine authentication information table generation process flow according to the third embodiment. Instead of S1402 in FIG. 14, the installation area ID 303 corresponding to the ID 301 of the copy machine is specified from the copy machine management table (FIG. 3) (S5001), and the installation area ID of the record matches the installation area ID of the copy machine. Is determined (S5002). Subsequent processing is the same as the processing of FIG.

  In addition, using the above-described authentication information table (storage unit) 704 (FIG. 9), a process for identifying a user ID 901 that uses the copier from the used copier ID 903 (for example, a copier adaptation evaluation process (FIG. 24)). With regard to S2403 and the tray priority order determination process for each copying machine (FIG. 31), the relationship between the used copying machine ID and the user ID cannot be directly derived from the authentication information table (FIG. 49) of this embodiment. Therefore, the relationship is indirectly derived using the copier management table 703 of FIG. Specifically, first, an installation area ID 303 corresponding to the user ID 301 is specified from the copier management table 703. Next, the user ID corresponding to the installation area ID 1903 is specified from the authentication information table 704. For example, AR08 is read as the installation area ID of the copy machine whose copy machine ID is CP001 from FIG. 3, and the user IDs US0001 to US0004 corresponding to AR08 are read from FIG.

Embodiment 4 FIG.
In the above-described embodiment, a common user adaptation evaluation program is used in S2405 of the copier adaptation evaluation process (FIG. 24) and S3108 of the tray priority determination process for each copier (FIG. 31). In S2405, a user adaptation evaluation program for copying machine adaptation evaluation may be used, and in S3108, a user adaptation evaluation program for determining a tray priority order for each copying machine may be used.

Embodiment 5 FIG.
In the above-described embodiment, the copy machine adaptation evaluation unit calculates the total of each user adaptation value and uses the calculated total as the adaptation value of the copy machine for the advertisement. Another calculated value calculated based on this may be the adaptive value of the copier.

  The copier adaptation evaluation unit according to the present embodiment calculates an average value of each user adaptation value, and sets the calculated average value as the adaptation value of the copier for the advertisement.

  FIG. 51 is a diagram showing a copier adaptation evaluation process flow according to the fifth embodiment. Instead of S2408 in FIG. 24, the value of the total number of adaptation values parameter is divided by the number of users who use the ID of the copier as the used copier ID, and the calculated quotient is used as the adaptive value of the copier for the advertisement (S5101). ).

Embodiment 6 FIG.
The copier adaptation evaluation unit according to the present embodiment counts the number of users who have shown a user adaptation value equal to or greater than a predetermined reference value (for example, 0.8), and the number of users of the printing press corresponding to the advertisement is counted. Use adaptive value.

  FIG. 52 is a diagram showing a copier adaptation evaluation process flow according to the sixth embodiment. It is determined whether the adaptive value calculated in S2405 is greater than or equal to a reference value (S5201). If it exceeds, 1 is added to the reference super-adapter total parameter (initial value = 0) (S5202). Then, when processing is performed for all users, the value of the reference super-adapter total parameter is set as the adaptation value of the copier for the advertisement (S5203).

Embodiment 7 FIG.
The copier adaptation evaluation unit according to the present embodiment calculates a total of user adaptation values equal to or greater than a predetermined reference value (for example, 0.8), and uses the calculated total as the adaptation value of the printing press for the advertisement. .

  FIG. 53 is a diagram showing a copier adaptation evaluation process flow according to the seventh embodiment. It is determined whether the adaptive value calculated in S2405 in FIG. 24 is greater than or equal to a reference value (S5301). If it exceeds, the calculated adaptation value is added to the reference super adaptation value total number parameter (initial value = 0) (S5302). When all the users have been processed, the value of the reference super adaptation value total number parameter is set as the adaptation value of the copier for the advertisement (S5303).

Embodiment 8 FIG.
In the eighth to eleventh embodiments, an example will be described in which the adaptation value of the user corresponding to each advertisement is calculated by means other than the above-described user adaptation evaluation program.

  In the first embodiment, in the copy machine adaptation evaluation process (FIG. 24) by the copy machine adaptation evaluation unit (1706 in FIG. 22), the user adaptation value is calculated by the user adaptation evaluation program provided for each advertisement (S2402, S2405). . In the present embodiment, an example will be described in which a user adaptation value is calculated using a user adaptation evaluation formula provided for each advertisement and a copier adaptation evaluation process is performed.

  FIG. 54 is a diagram showing an example of the advertisement management table according to the eighth embodiment. The advertisement management table according to the present embodiment has a user adaptation evaluation formula 5401 instead of the user adaptation evaluation program name 503 in the advertisement management table (FIG. 5). It is the same as the advertisement management table (FIG. 5) in that records 5451 to 5454 are provided for other items (501, 502, and 504 to 508) and for each advertisement.

  Here, the user adaptive evaluation formula 5401 will be described. The user adaptation evaluation expression 5401 is a logical expression that derives a user adaptation value according to the evaluation condition for personal information. The expression in this example describes an evaluation condition for evaluating a user adaptation value and an evaluation value for the evaluation condition (a user adaptation value when the evaluation condition is true and a user adaptation value when the evaluation condition is false). ing. The evaluation condition is a condition for any item of personal information, for example, a comparison condition such as size comparison, comparison below or above, match (including complete match, partial match, forward match, backward match), or mismatch. By comparing with the evaluation criteria in the evaluation condition, true or false is determined.

  Taking “= IF (gender =“ female ”, 1, 0)” as the user adaptive evaluation formula 5401 of the record 5454 as an example, “gender =“ female ”” is an evaluation condition (“gender” is an item of personal information, "" Woman "is an evaluation criterion and the comparison condition is completely identical), and" 1, 0 "indicates a user adaptation value in the case of true and false respectively. Therefore, when the gender item of certain personal information (804 in FIG. 8) is “female” (that is, true), the user adaptation value is 1, while the user adaptation value is not “female” (that is, false). This also means that the user adaptation value is set to zero.

  As the evaluation condition, a plurality of conditions can be connected by an AND condition or an OR condition.

  For example, “= IF (OR (address =“ Tokyo * ”, address =“ Saitama * ”), 0.6, 0.4)”, which is the user adaptive evaluation formula 5401 of the record 5453, is “OR ( "Address =" Tokyo * ", Address =" Saitama * ")" is the evaluation condition ("Address" is the item of personal information, "" Tokyo "" and "" Saitama "" are the evaluation criteria, and the comparison conditions are Both are forward coincident), and “0.6, 0.4” indicate user adaptation values in the case of true and false, respectively. Therefore, if the address item of certain personal information (806 in FIG. 8) matches the front of “Tokyo” or the front matches “Saitama Prefecture” (that is, true), the user adaptation value is set to 0.6. On the other hand, in other cases (that is, false), the user adaptation value is set to 0.4.

  Taking “= IF (AND (age> = 20, age <= 29), 0.7, 0.3)” as the user adaptive evaluation formula 5401 of the record 5452 as an example, “AND (age> = 20, age) <= 29) "is an evaluation condition (" age "is an item of personal information," 20 "and" 29 "are evaluation criteria, and comparison conditions are the above comparison and comparison below), and" 0.7, 0.3 " Respectively show user adaptation values in the case of true and false respectively. Accordingly, when the age item (805 in FIG. 8) of a certain personal information is 20 or more and 29 or less (that is, true), the user adaptation value is set to 0.7, and in other cases (that is, false) ) Means that the user adaptation value is 0.3.

  Conditions can also be provided hierarchically. In the user adaptive evaluation formula 5401 of the record 5451, “= IF (occupation =“ student ”, 0.8, IF (occupation =“ unemployed ”, 0.3, 0.5))”, further, if false, Imposing with evaluation conditions. “Occupation =“ student ”” is the upper evaluation condition, and “occupation =“ unemployed ”” is the lower evaluation condition when the determination result of the upper evaluation condition is false. Accordingly, when the occupation item (807 in FIG. 8) of a certain personal information is “student” (that is, when the higher evaluation result is true), the user adaptation value is set to 0.8, and in other cases (that is, If the higher evaluation result is false) and the occupation item (807 in FIG. 8) is “no job” (that is, the lower evaluation result is true), the user adaptation value is set to 0.3. In other cases (that is, when the higher evaluation result and the lower evaluation result are both false), the user adaptation value is set to 0.5.

  FIG. 55 is a diagram showing a configuration relating to copier adaptation evaluation in the eighth embodiment. The advertisement control server 101 includes a user adaptive evaluation formula calculation unit 5501 instead of the user adaptive evaluation program group storage unit 2202 of FIG. As described above, the user adaptive evaluation formula calculation unit 5501 is configured to determine whether the evaluation condition for the item of personal information in the user adaptive evaluation formula is true or false, and to specify an appropriate user value according to the true or false.

  The copy machine adaptation evaluation unit 1706 acquires a user adaptation evaluation formula (FIG. 54) instead of the user adaptation evaluation program name obtained from the advertisement management table (storage unit) 2201 in FIG. Further, the copier adaptation evaluation unit 1706 inputs the member information and the user adaptation evaluation formula to the user adaptation evaluation formula calculation unit 5501 and outputs the calculated user adaptation value.

  FIG. 56 is a diagram showing a copier adaptation evaluation process flow according to the eighth embodiment. In step S5601, a user adaptive evaluation formula (FIG. 54) corresponding to the advertisement is specified instead of S2402 in FIG. In step S5602, the member adaptive evaluation formula calculation unit 5501 is activated by inputting member information and a user adaptive evaluation formula instead of S2405 in FIG. 24, and an adaptive value of the user for the advertisement is obtained. Other processes are the same as those in FIG.

  Other processes are the same as those in the first embodiment.

Embodiment 9 FIG.
In the first embodiment, it is provided for each advertisement in the tray priority determination process (S3002, FIG. 31) for each copy machine in the tray priority determination process (FIG. 30) by the tray priority determination unit (1704 in FIG. 29). The user adaptation value was calculated by the user adaptation evaluation program (S3106, S3108). In the present embodiment, an example will be described in which a user adaptation value is calculated by a user adaptation evaluation formula (FIG. 54) provided for each advertisement and a tray priority order determination process for each copy machine is performed.

  FIG. 57 is a diagram showing a configuration relating to tray priority order determination in the ninth embodiment. The tray priority order determination unit 1704 acquires a user adaptive evaluation formula (FIG. 54) instead of the user adaptive evaluation program name obtained from the advertisement management table (storage unit) 2201 in FIG. Further, the tray priority order determination unit 1704 causes the user adaptive evaluation formula calculation unit 5501 to input member information and a user adaptive evaluation formula.

  FIG. 58 is a diagram showing a process for determining a tray priority order for each copying machine according to the ninth embodiment. In step S5801, the user adaptive evaluation formula corresponding to the advertisement ID of the tray is specified instead of S3106 in FIG. In step S5802, instead of S3108, member information and a user adaptation evaluation formula are input to activate the user adaptation evaluation formula calculation unit, and an adaptation value of the user for the advertisement is obtained. Other processes are the same as those in FIG.

  Other processes are the same as those in the first embodiment.

Embodiment 10 FIG.
In the first embodiment, in the copy machine adaptation evaluation process (FIG. 24) by the copy machine adaptation evaluation unit (1706 in FIG. 22), the user adaptation value is calculated by the user adaptation evaluation program provided for each advertisement (S2402, S2405). . In the present embodiment, an example will be described in which a user adaptation value is calculated by a learning-type artificial intelligence calculation using user adaptation evaluation learning data provided for each advertisement and a copier adaptation evaluation process is performed.

  FIG. 59 is a diagram showing an example of an advertisement management table according to the tenth embodiment. The advertisement management table according to the present embodiment has a user adaptation evaluation learning data name 5901 instead of the user adaptation evaluation program name 503 of the advertisement management table (FIG. 5). It is the same as the advertisement management table (FIG. 5) in that records 5951 to 5954 are provided for other items (501, 502, and 504 to 508) and for each advertisement.

  FIG. 60 is a diagram showing a configuration relating to copier adaptation evaluation in the tenth embodiment. The advertisement control server 101 includes a learning type artificial intelligence calculation unit 6001 and a learning data group storage unit 6002 for user adaptation evaluation instead of the user adaptive evaluation program group storage unit 2202 of FIG. The learning type artificial intelligence calculation unit 6001 is a neural network provided with, for example, an input node that inputs each item of member information, an output node that outputs a user adaptation value, and an intermediate node that connects between them. The member information is input and the neural network calculation is performed using the connection weight data obtained by learning the back propagation method so that the member information is input and the predetermined user adaptation value is output. Is configured to output a user adaptation value. The learning data group storage unit 6002 for user adaptation evaluation is configured to store a plurality of learning data for user adaptation evaluation such as, for example, connection weight data. That is, the learning data for user adaptation evaluation is obtained by a learning type artificial intelligence learning process using, for each advertisement, teacher data having personal information as input data and the user's ideal user adaptation value as output data. It is the learning data for the arithmetic processing of the obtained learning type artificial intelligence. The learning type artificial intelligence calculation unit 6001 uses the learning data for user adaptation evaluation specified by the learning data name for user adaptation evaluation among the learning data group for user adaptation evaluation in the learning data group for user adaptation evaluation storage unit 6002. Performs learning-type artificial intelligence operations such as neural network operations.

  FIG. 61 is a diagram showing a copier adaptation evaluation process flow according to the tenth embodiment. In step S6101, instead of S2402 in FIG. 24, learning data for user adaptive evaluation corresponding to the advertisement is specified. In step S6102, instead of S2405, member information is input, learning data for user adaptation evaluation is specified, a learning type artificial intelligence calculation unit is activated, and an adaptation value of the user for the advertisement is calculated. Other processes are the same as those in FIG.

  Other processes are the same as those in the first embodiment.

Embodiment 11 FIG.
In the first embodiment, it is provided for each advertisement in the tray priority determination process (S3002, FIG. 31) for each copy machine in the tray priority determination process (FIG. 30) by the tray priority determination unit (1704 in FIG. 29). The user adaptation value was calculated by the user adaptation evaluation program (S3106, S3108). In the present embodiment, an example will be described in which a user adaptation value is calculated by a learning-type artificial intelligence calculation using learning data for user adaptation evaluation provided for each advertisement, and a tray priority determination process for each copier is performed.

  FIG. 62 is a diagram showing a configuration relating to tray priority order determination in the eleventh embodiment. The tray priority order determination unit 1704 acquires the learning data name for user adaptation evaluation instead of the user adaptation evaluation program name obtained from the advertisement management table (storage unit) 2201 in FIG. Further, the tray priority order determination unit 1704 causes the learning type artificial intelligence calculation unit 6001 to input the member information and the learning data name for user adaptation evaluation, and calculates the user appropriate value. The learning type artificial intelligence calculation unit 6001 performs learning type artificial intelligence calculation similar to that in FIG. 60 using the learning data for user adaptive evaluation specified by the learning data name for user adaptive evaluation.

  FIG. 63 is a diagram showing a process for determining the priority order of trays for each copying machine according to the eleventh embodiment. In step S6301, instead of S3106 in FIG. 31, learning data for user adaptive evaluation corresponding to the advertisement ID of the tray is specified. In step S6302, instead of S3108, member information is input to specify learning data for user adaptation evaluation, and the learning type artificial intelligence calculation unit 6001 is activated to obtain an adaptation value of the user for the advertisement. Other processes are the same as those in FIG.

  Other processes are the same as those in the first embodiment.

Embodiment 12 FIG.
In the twelfth to nineteenth embodiments, an example will be described in which instead of a user adaptation value (for example, a multivalue of [1 to 0]), appropriate or inappropriate (equivalent to binary) is used.

  In the first embodiment, in the copy machine adaptation evaluation process (FIG. 24) by the copy machine adaptation evaluation unit (1706 in FIG. 22), the user adaptation value is calculated by the user adaptation evaluation program provided for each advertisement (S2402, S2405). . In the present embodiment, an example will be described in which a copying machine adaptation evaluation process is performed by determining whether the advertisement is appropriate or inappropriate by a user appropriateness determination program provided for each advertisement.

  FIG. 64 is a diagram showing an example of an advertisement management table according to the twelfth embodiment. The advertisement management table according to the present embodiment has a user suitability determination program name 6401 instead of the user adaptive evaluation program name 503 of the advertisement management table (FIG. 5). It is the same as the advertisement management table (FIG. 5) in that records 6451 to 6454 are provided for other items (501, 502, and 504 to 508) and for each advertisement.

  FIG. 65 is a diagram showing an example of a user suitability determination program. The user suitability determination program group storage unit 6601 is configured to determine whether it is appropriate or inappropriate as a determination result based on a predetermined item of personal information. First, of the items in the member information management table 702 (FIG. 8), the gender 804 is read, and the process branches depending on the sex (S6501). For example, if the user ID is a member of US0001, since it is a man, the process moves to S6502. On the other hand, if the user ID is a member of US0002, since it is a woman, the process moves to S6505. When the process moves to S6502, the age 805 is similarly read out of the items in the member information management table 702 and compared with the reference value. In S6502, when the age 805 is 22 or more and 26 or less, it determines with appropriate and complete | finishes (S6503). In other cases (S6502), it is determined as inappropriate and the process ends (S5604). For example, in the case of a member whose user ID is US0001, the age item is 34, which is inappropriate. Similarly, when the process moves to S6505, the age 805 is read out of the items in the member information management table 702 and compared with the reference value. In S6505, when the age 805 is 20 or more and 24 or less, it determines with appropriate and complete | finishes (S6506). In other cases (S6505), it is determined as inappropriate and the process ends (S6507). For example, if the user ID is a member of US0002, the age item is 28, which is inappropriate.

  FIG. 66 is a diagram showing a configuration relating to copier adaptation evaluation in the twelfth embodiment. The advertisement control server 101 has a user suitability determination program group storage unit 6601 instead of the user adaptive evaluation program group storage unit 2202. The copier adaptation evaluation unit 1706 calculates a copier adaptation value using the appropriateness and inappropriateness that are the determination results of the user suitability determination program group storage unit 6601.

  The copier adaptation evaluation unit 1706 obtains the user suitability determination program name instead of the user adaptation evaluation program name obtained from the advertisement management table (storage unit) 2201 in FIG. Further, the user suitability determination program stored in the user suitability determination program group storage unit 6601 inputs member information, and outputs the determined appropriateness and inappropriateness.

  FIG. 67 is a diagram showing a copier adaptation evaluation process flow according to the twelfth embodiment. In step S6701, a user suitability determination program corresponding to the advertisement is specified instead of S2402 in FIG. In step S6702, in place of step S2405, member information is input to start a user suitability determination program, and the suitability / unsuitability of the user for the advertisement is obtained. In step S6703, instead of S2406, when the determination result is appropriate, 1 is added to the appropriate total number parameter (initial value = 0). If the determination result is inappropriate, 1 is not added to the appropriate total number parameter. In step S6704, instead of S2408, the value of the appropriate total number parameter is set as the adaptive value of the copier for the advertisement. The processing of other steps is the same as that in FIG.

  Other processes are the same as those in the first embodiment.

Embodiment 13 FIG.
In the present embodiment, an appropriate expected value is calculated by dividing the appropriate total number calculated in the copier adaptation evaluation process (FIG. 67) of the twelfth embodiment by the number of users, and the appropriate expected value is used as the adaptive value of the copier. Will be described.

  FIG. 68 is a diagram showing a copier adaptation evaluation process flow according to the thirteenth embodiment. In the step of S6801, instead of S6704 in FIG. 67, the value of the appropriate total number parameter is divided by the number of users having the ID of the copier as the used copier ID, and the quotient is set as the adaptive value of the copier for the advertisement. . Other processes are the same as those in FIG.

  Other processes are the same as those in the twelfth embodiment.

Embodiment 14 FIG.
In the above-described embodiment, the example in which the trays are prioritized for each user in the tray priority order table (FIG. 20) has been described. In the present embodiment, the seventeenth embodiment, and the nineteenth embodiment, an example will be described in which a priority tray table (FIG. 69) that selectively determines a priority tray without assigning an order is described.

  In the first embodiment, it is provided for each advertisement in the tray priority determination process (S3002, FIG. 31) for each copy machine in the tray priority determination process (FIG. 30) by the tray priority determination unit (1704 in FIG. 29). The user adaptation value was calculated by the user adaptation evaluation program (S3106, S3108). In this embodiment, a priority tray determination unit 7001 that replaces the tray priority order determination unit 1704 generates a priority tray table 7002 instead of the tray priority order table 1705. In the priority tray determination processing (S7302 of FIG. 73 described later) in the priority tray determination processing (S7101 of FIG. 71 described later), based on the appropriateness and the inappropriateness determined by the user appropriateness determination program provided for each advertisement. Select the priority tray.

  FIG. 69 is a diagram illustrating an example of a priority tray table. The priority tray table 7002 is provided in association with the copier ID and the paper size. In addition, records 6951 to 6954 are provided for each user who uses the copier, and the items of the user ID 6901 and the priority tray ID 6902 are stored in association with each other. The priority tray ID 6902 may be singular or plural.

  FIG. 70 is a diagram illustrating a configuration relating to copy machine setting preparation in the advertisement control server according to the fourteenth embodiment. The advertisement control server 101 has a priority tray determination unit 7001 instead of the tray priority order determination unit 1704 in FIG. 17, and has a priority tray table (storage unit) 7002 instead of the tray priority order table (storage unit) 1705. ing.

  FIG. 71 is a diagram showing a copy machine setting preparation process flow by the advertisement control server according to the fourteenth embodiment. In step S7101, priority tray determination processing is performed instead of step S1802 in FIG. This process will be described in detail with reference to FIG. The processing in S1801 is the same as that in FIG.

  FIG. 72 is a diagram showing a configuration relating to priority tray determination. The advertisement control server 101 has a priority tray determination unit 7001 in place of the tray priority order determination unit 1704 in FIG. 29, and has a user suitability determination program group storage unit 6601 in place of the user adaptive evaluation program group storage unit 2202. A priority tray table (storage unit) 7002 is provided instead of the tray priority order table (storage unit) 1705.

  The priority tray determination unit 7001 inputs the user suitability determination program name from the advertisement management table (storage unit) 2201 instead of the user adaptive evaluation program name of FIG. Furthermore, the user suitability determination program group storage unit 6601 outputs a determination result as appropriate or inappropriate.

  FIG. 73 is a diagram showing a priority tray determination processing flow. In step S7302, a priority tray determination process for each copying machine is performed instead of S3002 in FIG. The processes of S7301 and S7303 are the same as S3001 and S3003 of FIG.

  FIG. 74 is a flowchart showing the priority tray determination process flow for each copying machine. In step S7406, a user suitability determination program corresponding to the advertisement ID of the tray is specified instead of S3106 in the tray priority determination process for each copying machine (FIG. 31). In step S7408, instead of S3108, member information is input and a user suitability determination program is activated to obtain the user's suitability / unsuitability for the advertisement. In step S7410, an appropriate tray ID is stored in association with the user ID instead of S3110. When there are a plurality of trays determined to be appropriate, all the tray IDs are stored. The processes of steps S7401 to S7405, S7407, S7409, S7411, and S7412 are the same as S3101 to S3105, S3107, S3109, S3111, and S3112 of the tray priority determination process for each copying machine (FIG. 31).

  FIG. 75 is a diagram showing a configuration relating to copier setting information distribution in the advertisement control server according to the fourteenth embodiment. 33, a priority tray table (storage unit) 7002 is provided instead of the tray priority order table (storage unit) 1705, and a priority tray table transmission unit 7501 is provided instead of the tray priority order table transmission unit 3305. The priority tray table transmission unit 7501 is configured to transmit the priority tray table to the copier 102.

  FIG. 76 is a diagram showing a copier setting information distribution flow according to the fourteenth embodiment. In the priority tray table transmission process in S7601, the priority tray table transmission unit 7501 transmits the priority tray table to the copying machine 102 instead of S3405 in FIG. Other processes are the same as those in FIG.

  FIG. 77 is a diagram illustrating a configuration relating to reception of copy machine setting information among the copy machines according to the fourteenth embodiment. The copier 102 has a priority tray table receiving unit 7701 in place of the tray priority order table receiving unit 3604 in FIG. 36, and has a priority tray table (storage unit) 7702 in place of the tray priority order table (storage unit) 3605. is doing. The priority tray table receiving unit 7701 is configured to receive the priority tray table from the advertisement control server 101 and store it in the priority tray table (storage unit) 7702.

  FIG. 78 is a diagram showing a copier setting information receiving process flow according to the fourteenth embodiment. In the priority tray table reception processing S7801, the priority tray table is received by the priority tray table receiving unit 7701 instead of S3704 in FIG. In priority tray table storage processing S7802, instead of S3705 in FIG. 37, the priority tray table receiving unit 7701 stores the tray priority order table in the priority tray table (storage unit) 7702. Other processes are the same as those in FIG.

  FIG. 79 is a diagram showing a configuration relating to copying operation control in the copying machine according to the fourteenth embodiment. The paper feed tray determination unit 3807 determines a paper feed tray using a priority tray table (storage unit) 7702 instead of the tray priority order table (storage unit) 3606 of FIG.

  The copy operation control process flow by the copier is the same as that shown in FIG. Among these, the difference between the paper feed tray determination S3904 will be described. FIG. 80 is a diagram showing a paper feed tray determination processing flow according to the fourteenth embodiment. The processing in steps S4301 to S4303 is the same as that in FIG. If there is one tray having the same paper size as the print size (S4303), the tray ID is set as the paper feed tray ID. On the other hand, if there are two or more trays having the same paper size as the print size (S4303), a priority tray table corresponding to the same paper size as the print size is identified (S8001), and the corresponding table corresponds to the user ID. The priority tray ID is acquired (S8002). Based on the presence / absence of the paper acquired in S4301, it is determined whether there is paper in any of the priority trays. If there is paper in any of the priority trays (S8003), the ID of the priority tray with the paper is fed. The process ends as a tray (S4308). If there is no paper in any of the priority trays (S8003), a tray that is not the priority tray is selected from the trays specified in S4302, and the process ends with the tray ID as the paper feed tray ID.

  Thus, if there is paper in the priority tray, the paper is fed from the priority tray, and if there is no paper in the priority tray, the paper is fed from a tray other than the priority tray.

  Other processes are the same as those in the first embodiment.

Embodiment 15 FIG.
In the twelfth embodiment, in the copy machine adaptation evaluation process (FIG. 67) by the copy machine adaptation evaluation unit (1706 in FIG. 66), it is determined whether proper or inappropriate by the user suitability determination program provided for each advertisement (S6701, S6702). In the present embodiment, an example will be described in which a copying machine adaptive evaluation process is performed by determining whether appropriate or unsuitable based on a user appropriate conditional expression provided for each advertisement.

  FIG. 81 is a diagram showing an example of the advertisement management table according to the fifteenth embodiment. The advertisement management table according to the present embodiment has a user appropriate conditional expression 8101 instead of the user appropriateness determination program name 6401 of the advertisement management table (FIG. 64). It is the same as the advertisement management table (FIG. 64) in that records 8151 to 8154 are provided for other items (501, 502, and 504 to 508) and for each advertisement.

  Here, the user appropriate conditional expression 8101 will be described. The user appropriate condition expression 8101 is a logical expression that guides whether the user is appropriate or inappropriate for the advertisement according to the evaluation condition for personal information. The expression in this example describes that the evaluation condition for evaluating the user adaptation value and that the evaluation condition is appropriate when the evaluation condition is true and that it is inappropriate when the evaluation value is false. The evaluation condition is a condition for any item of personal information, for example, a comparison condition such as size comparison, comparison below or above, match (including complete match, partial match, forward match, backward match), or mismatch. By comparing with the evaluation criteria in the evaluation condition, true or false is determined.

  Taking “= IF (gender =“ female ”,“ appropriate ”,“ inappropriate ”)” as the user appropriate conditional expression 8101 of the record 8154 as an example, “gender =“ female ”” is the evaluation condition (“gender” is the individual Information item, "" female "" is the evaluation criteria, and the comparison condition is the perfect match), and "" proper "," inappropriate "" indicate that it is appropriate and inappropriate in the case of true and false respectively. ing. Therefore, if the item of the gender of certain personal information (804 in FIG. 8) is “female” (ie, true), it is appropriate, and if it is not “female” (ie, false), it is not appropriate. Is meant to do.

  As the evaluation condition, a plurality of conditions can be connected by an AND condition or an OR condition.

  For example, “= IF (OR (address =“ Tokyo Metropolitan * ”, address =“ Saitama Prefecture * ”),“ appropriate ”,“ inappropriate ”)) of the user appropriate conditional expression 8101 of the record 8153 is“ OR ( "Address =" Tokyo * ", Address =" Saitama * ")" is the evaluation condition ("Address" is the item of personal information, "" Tokyo "" and "" Saitama "" are the evaluation criteria, and the comparison conditions are Both of them coincide with each other in the forward direction), and ““ proper ”and“ inappropriate ”indicate that they are appropriate and inappropriate in the case of true and false, respectively. Therefore, if the address item of certain personal information (806 in FIG. 8) matches the front of “Tokyo” or matches the front of “Saitama Prefecture” (that is, true), it is considered appropriate. This means that it is inappropriate in some cases (ie false).

  For example, “= IF (AND (age> = 20, age <= 29),“ appropriate ”,“ inappropriate ”)” of the user appropriate conditional expression 8101 of the record 8152 is “AND (age> = 20, age). <= 29) "is an evaluation condition (" age "is an item of personal information," 20 "and" 29 "are evaluation criteria, and comparison conditions are the above comparison and comparison below), and" "proper", "inappropriate" " Indicates that it is appropriate and inappropriate in the case of true and false respectively. Therefore, it is appropriate when the age item (805 in FIG. 8) of some personal information is 20 or more and 29 or less (that is, true), while it is unsuitable in other cases (that is, false). It means that.

  Conditions can also be provided in a hierarchical manner. In the user appropriate condition formula 8101 of the record 8151, “= IF (occupation = student”, “appropriate”, IF (occupation = unemployed ”,“ inappropriate ”,“ appropriate ”))” Imposing with evaluation conditions. “Occupation =“ student ”” is the upper evaluation condition, and “occupation =“ unemployed ”” is the lower evaluation condition when the determination result of the upper evaluation condition is false. Accordingly, when the occupation item (807 in FIG. 8) of a certain personal information is “student” (that is, when the higher evaluation result is true), it is determined to be appropriate, while other cases (that is, the higher evaluation result is false). ), And if the occupation item (807 in FIG. 8) is “unemployed” (that is, if the lower evaluation result is true), it is not suitable. If the lower evaluation result is also false), it indicates that it is appropriate.

  FIG. 82 is a diagram showing a configuration related to copier adaptation evaluation in the fifteenth embodiment. The advertisement control server 101 includes a user appropriate conditional expression determination unit 8201 instead of the user appropriate determination program group storage unit 6601 of FIG. The user appropriate conditional expression determination unit 8201 inputs the personal information and the user appropriate conditional expression, determines whether the personal information satisfies the evaluation conditions of the user appropriate conditional expression, determines that the personal information satisfies the evaluation condition, and determines that the personal information satisfies the evaluation condition. It is configured to determine.

  The copy machine adaptation evaluation unit 1706 obtains a user suitability conditional expression instead of the user suitability determination program name obtained from the advertisement management table (storage unit) 2201 in FIG. Furthermore, the user appropriate conditional expression determination unit 8201 inputs the member information and the user appropriate conditional expression, and outputs a determination result as appropriate or inappropriate.

  FIG. 83 is a diagram showing a copier adaptation evaluation process flow according to the fifteenth embodiment. In step S8301, instead of S6701 in FIG. 67, a user appropriate conditional expression corresponding to the advertisement is specified. In step S8302, instead of S6702, member information and a user appropriate conditional expression are input to activate the user proper conditional expression determination unit 8201 to obtain appropriate / inappropriateness of the user for the advertisement. The processing in other steps is the same as that in FIG. 67 including S6703 and S6704.

  Other processes are the same as those in the twelfth embodiment.

Embodiment 16 FIG.
In the present embodiment, an appropriate expected value is calculated by dividing the appropriate total number calculated in the copier adaptation evaluation process (FIG. 83) of the fifteenth embodiment by the number of users, and the appropriate expected value is used as the adaptive value of the copier. Will be described.

  As in FIG. 68, the value of the appropriate total number parameter calculated in the processing up to S2407 in the copying machine adaptation evaluation processing (FIG. 83) is divided by the number of users who use the copying machine ID as the used copying machine ID to obtain the quotient. The copier's adaptive value for the advertisement.

  Other processes are the same as those in the fifteenth embodiment.

Embodiment 17. FIG.
In the fourteenth embodiment, in the priority tray determination process (S7302 and FIG. 74) for each copy machine in the priority tray determination process (FIG. 73) by the priority tray determination unit (7001 in FIG. 70), the user suitability determination provided for each advertisement. Whether the program is appropriate or not is determined by the program (S7406, S7408). In the present embodiment, an example will be described in which the priority tray determination process for each copy machine is performed by determining whether the advertisement is appropriate or inappropriate by a user appropriate conditional expression provided for each advertisement.

  FIG. 84 is a diagram showing a configuration related to priority tray determination in the seventeenth embodiment. The advertisement control server 101 includes a priority tray determination unit 7001 and a priority tray table (storage unit) 7002 as in FIG. Also, instead of the user appropriateness determination program group storage unit 6601, a user appropriate conditional expression determination unit 8201 similar to that shown in FIG.

  FIG. 85 is a diagram showing a copy machine priority tray determination processing flow according to the seventeenth embodiment. In step S8501, a user appropriate conditional expression corresponding to the advertisement ID of the tray is acquired instead of S7406 in FIG. In step S8502, instead of S7408, member information and a user appropriate conditional expression are input to activate the user proper conditional expression determination unit, and the appropriate / inappropriateness of the user for the advertisement is obtained. Other processes are the same as those in FIG.

  Other processes are the same as those in the fourteenth embodiment.

Embodiment 18 FIG.
In the twelfth embodiment, in the copy machine adaptation evaluation process (FIG. 67) by the copy machine adaptation evaluation unit (1706 in FIG. 66), it is determined whether proper or inappropriate by the user suitability determination program provided for each advertisement (S6701, S6702). In the present embodiment, an example will be described in which copying machine adaptive evaluation processing is performed by determining whether appropriate or unsuitable by calculation of learning type artificial intelligence using learning data for user adaptive evaluation provided for each advertisement.

  FIG. 86 is a diagram showing an example of the advertisement management table according to the eighteenth embodiment. The advertisement management table according to the present embodiment has a user suitability determination learning data name 8601 instead of the user suitability determination program name 6401 of the advertisement management table (FIG. 64). It is the same as the advertisement management table (FIG. 64) in that records 8651-8654 are provided for other items (501, 502, and 504 to 508) and for each advertisement.

  FIG. 87 is a diagram showing a configuration related to copier adaptation evaluation in the eighteenth embodiment. The advertisement control server 101 includes a learning type artificial intelligence calculation unit 6001 and a learning data group storage unit 8701 for user appropriateness determination instead of the user appropriateness determination program group storage unit 6601 of FIG. The learning type artificial intelligence calculation unit 6001 is a neural network provided with, for example, an input node for inputting each item of member information, an output node for outputting appropriateness and inappropriateness, and an intermediate node for connecting between them. Using the connection weight data obtained by learning by the back propagation method to input the predetermined member information and output the predetermined appropriate and unsuitable, the member information is input and the neural network operation is performed. It is configured to output appropriate and unsuitable as a calculation result. The user appropriateness determination learning data group storage unit 8701 is configured to store a plurality of pieces of user adaptive evaluation learning data such as connection weight data, for example. In other words, the learning data for user adequacy determination is learning of artificial learning intelligence using teacher data in which personal information is input data for each advertisement and output is data indicating whether the individual is appropriate or inappropriate. It is learning data for arithmetic processing of learning type artificial intelligence obtained by processing. The learning type artificial intelligence calculation unit 6001 uses the learning data for user adequacy determination specified by the learning data name for user adequacy determination among the learning data group for user adequacy determination in the learning data group for user adequacy determination storage unit 8701. Performs learning-type artificial intelligence operations such as neural network operations.

  The copy machine adaptation evaluation unit 1706 acquires the user suitability determination learning data name instead of the user suitability determination program name obtained from the advertisement management table (storage unit) 2201 in FIG. Further, the learning-type artificial intelligence calculation unit 6001 reads the user appropriateness determination learning data specified by the user appropriateness determination learning data name from the user appropriateness determination learning data group storage unit 8701 and determines that the determination result for the input member information is appropriate. Outputs an inappropriate one.

  FIG. 88 is a diagram showing a copier adaptation evaluation process flow according to the eighteenth embodiment. In step S8801, instead of S6701 in FIG. 67, user appropriateness determination learning data corresponding to the advertisement is specified. Also, in step S8802, instead of S6702, member information is input, learning data for user suitability determination is specified, a learning type artificial intelligence calculation unit is activated, and the suitability / unsuitability of the user for the advertisement is obtained. The processing in other steps is the same as that in FIG. 67 including S6703 and S6704.

  Similarly to the thirteenth and sixteenth embodiments, the proper total value calculated in the copier adaptive evaluation process (FIG. 88) is divided by the number of users to calculate the proper expected value, and the proper expected value is used as the copier adaptive value. Good. Other processes are the same as those in the twelfth embodiment.

Embodiment 19. FIG.
In the fourteenth embodiment, in the priority tray determination process (S7302 and FIG. 74) for each copy machine in the priority tray determination process (FIG. 73) by the priority tray determination unit (7001 in FIG. 70), the user suitability determination provided for each advertisement. Whether the program is appropriate or not is determined by the program (S7406, S7408). In the present embodiment, an example will be described in which the priority tray determination process for each copy machine is performed by determining whether the image is appropriate or inappropriate by calculation of learning-type artificial intelligence using learning data for user adaptation evaluation provided for each advertisement.

  FIG. 89 is a diagram illustrating a configuration relating to priority tray determination according to the nineteenth embodiment. The advertisement control server 101 includes a priority tray determination unit 7001 and a priority tray table (storage unit) 7002 as in FIG. Further, instead of the user appropriateness determination program group storage unit 6601, a learning type artificial intelligence arithmetic unit 6001 and a user appropriateness determination learning data group storage unit 8701 similar to those in FIG. 87 are provided.

  FIG. 90 is a diagram showing a copy machine priority tray determination processing flow according to the nineteenth embodiment. In step S9001, instead of S7406 in FIG. 74, user appropriateness determination learning data corresponding to the advertisement ID of the tray is specified. In step S9002, instead of S7408, member information is input, learning data for user suitability determination is designated, a learning type artificial intelligence calculation unit is activated, and the user's suitability / adequacy for the advertisement is obtained. Other processes are the same as those in FIG.

  Other processes are the same as those in the fourteenth embodiment.

  The advertisement control server 101 is a computer, and each element can execute processing by a program. Further, the program can be stored in a storage medium so that the computer can read the program from the storage medium.

It is a figure which shows the network environment which concerns on this invention. It is a figure which shows the procedure of each process which concerns on this invention, and the outline | summary of a data flow. 6 is a diagram illustrating an example of a copier management table. FIG. It is a figure which shows the example of a tray structure table. It is a figure which shows the example of an advertisement management table. It is a figure which shows the example of a user adaptation evaluation program. It is a figure which shows the structure which concerns on user registration among advertisement control servers. It is a figure which shows a member information management table. It is a figure which shows the example of an authentication information table. It is a figure which shows the user registration processing flow by an advertisement control server. 6 is a diagram illustrating an example of an authentication information table by copy machine. FIG. It is a figure which shows the structure which concerns on the authentication information table distribution according to copy machine among advertisement control servers. It is a figure which shows the authentication information table delivery processing flow according to copier by an advertisement control server. It is a figure which shows the authentication information table production | generation processing flow classified by copy machine. It is a figure which shows the structure which concerns on authentication information table reception according to copy machine among copy machines. It is a figure which shows the authentication information table reception process flow according to copying machine by a copying machine. It is a figure which shows the structure which concerns on copy machine setting preparation among advertisement control servers. It is a figure which shows the copy machine setting preparation processing flow by an advertisement control server. 6 is a diagram illustrating an example of a paper setting table. FIG. It is a figure which shows the example of a tray priority order table. It is a figure which shows the paper setting process flow. It is a figure which shows the structure concerning a copier adaptation evaluation. It is a figure which shows the example of a copier adaptation value table. It is a figure which shows a copier adaptation evaluation processing flow. It is a figure which shows the structure which concerns on advertisement selection. It is a figure which shows an advertisement selection processing flow. It is a figure which shows the structure which concerns on the installation paper sheet number calculation. It is a figure which shows the installation paper sheet number calculation processing flow. It is a figure which shows the structure which concerns on tray priority order determination. It is a figure which shows a tray priority order determination processing flow. FIG. 10 is a diagram illustrating a process for determining a tray priority order for each copying machine. It is a figure which shows the example of a paper installation instruction. It is a figure which shows the structure which concerns on copier setting information delivery among advertisement control servers. FIG. 6 is a diagram illustrating a copier setting information distribution processing flow. It is a figure which shows a paper installation instruction | indication production | generation process flow. It is a figure which shows the structure which concerns on copy machine setting information reception among copy machines. FIG. 10 is a diagram illustrating a copier setting information reception processing flow. It is a figure which shows the structure which concerns on copy operation control among copy machines. It is a figure which shows the copy operation control processing flow by a copier. It is a figure which shows a user authentication processing flow. It is a figure which shows a copy condition reception process flow. It is a figure which shows a scanning instruction | indication processing flow. FIG. 10 is a diagram illustrating a paper feed tray determination processing flow. FIG. 6 is a diagram illustrating a print instruction processing flow. 6 is a diagram illustrating an example of a tray configuration table according to Embodiment 2. FIG. FIG. 10 is a diagram illustrating an advertisement selection processing flow according to the second embodiment. FIG. 10 is a diagram showing a user registration processing flow according to the third embodiment. FIG. 10 illustrates an area management table according to the third embodiment. It is a figure which shows the authentication information table which concerns on Embodiment 3. FIG. FIG. 10 is a diagram showing a copy machine authentication information table generation processing flow according to Embodiment 3; FIG. 10 is a diagram showing a copier adaptation evaluation process flow according to the fifth embodiment. FIG. 20 is a diagram showing a copier adaptation evaluation process flow according to the sixth embodiment. FIG. 20 is a diagram showing a copier adaptation evaluation process flow according to the seventh embodiment. FIG. 20 illustrates an example of an advertisement management table according to the eighth embodiment. FIG. 20 is a diagram illustrating a configuration related to copier adaptation evaluation in an eighth embodiment. FIG. 20 is a diagram showing a copier adaptation evaluation process flow according to the eighth embodiment. FIG. 25 is a diagram illustrating a configuration relating to tray priority order determination in the ninth embodiment. FIG. 20 is a flowchart showing a tray priority order determination process flow for each copying machine according to the ninth embodiment. FIG. 38 shows an example of an advertisement management table according to the tenth embodiment. FIG. 20 is a diagram illustrating a configuration related to copier adaptation evaluation in Embodiment 10. FIG. 20 is a diagram showing a copier adaptation evaluation process flow according to the tenth embodiment. FIG. 38 is a diagram showing a configuration relating to tray priority order determination in the eleventh embodiment. FIG. 20 is a flowchart showing a tray priority order determination process flow for each copying machine according to the eleventh embodiment. FIG. 38 is a diagram illustrating an example of an advertisement management table according to the twelfth embodiment. It is a figure which shows the example of a user aptitude determination program. FIG. 20 is a diagram showing a configuration related to copier adaptation evaluation in Embodiment 12. FIG. 20 is a diagram showing a copier adaptation evaluation process flow according to Embodiment 12; FIG. 20 is a diagram showing a copier adaptation evaluation process flow according to Embodiment 13; It is a figure which shows the example of a priority tray table. FIG. 25 is a diagram illustrating a configuration relating to copy machine setting preparation in the advertisement control server according to the fourteenth embodiment. FIG. 20 is a diagram illustrating a copy machine setting preparation process flow by an advertisement control server according to a fourteenth embodiment. It is a figure which shows the structure which concerns on priority tray determination. It is a figure which shows a priority tray determination processing flow. FIG. 10 is a diagram illustrating a copy machine priority tray determination processing flow. FIG. 25 is a diagram illustrating a configuration relating to copier setting information distribution in the advertisement control server according to the fourteenth embodiment. FIG. 20 is a diagram showing a copier setting information distribution flow according to the fourteenth embodiment. FIG. 25 is a diagram illustrating a configuration related to reception of copier setting information among copiers according to a fourteenth embodiment. FIG. 20 is a diagram illustrating a copier setting information reception process flow according to the fourteenth embodiment. FIG. 25 is a diagram illustrating a configuration relating to copying operation control in a copying machine according to a fourteenth embodiment. FIG. 20 is a diagram illustrating a paper feed tray determination processing flow according to Embodiment 14; FIG. 38 is a diagram illustrating an example of an advertisement management table according to the fifteenth embodiment. FIG. 25 is a diagram showing a configuration related to copier adaptation evaluation in Embodiment 15. FIG. 20 is a diagram showing a copier adaptation evaluation process flow according to Embodiment 15; FIG. 38 is a diagram showing a configuration relating to priority tray determination in the seventeenth embodiment. FIG. 20 is a flowchart showing a priority tray determination process flow by copy machine according to Embodiment 17; FIG. 38 is a diagram illustrating an example of an advertisement management table according to the eighteenth embodiment. FIG. 20 is a diagram showing a configuration related to copier adaptation evaluation in Embodiment 18. FIG. 20 is a diagram showing a copier adaptation evaluation process flow according to Embodiment 18; FIG. 38 shows a configuration related to priority tray determination in the nineteenth embodiment. FIG. 25 is a flowchart showing a priority tray determination process flow for each copying machine according to the nineteenth embodiment.

Explanation of symbols

101 advertising control server, 102 copier, 103 user PC, 104 advertiser PC, 701 user registration unit, 702 member information management table, 703 copier management table, 704 authentication information table, 1201 authentication information table generation unit for each copier 1202 Copy machine authentication information table delivery start notifying unit, 1203 Copy machine authentication information table sending unit 1501, Copy machine authentication information table delivery start response unit, 1502 Copy machine authentication information table receiving unit, 1503 Copy machine authentication Information table (storage unit), 1701 Copier setting preparation unit, 1702 Paper setting unit, 1703 Paper setting table (storage unit), 1704 Tray priority determination unit, 1705 Tray priority table (storage unit), 1706 Copier adaptive evaluation , 1707 Copy machine adaptation value Table (storage unit), 1708 advertisement selection unit, 1709 installed sheet number calculation unit, 2201 advertisement management table (storage unit), 2202 user adaptive evaluation program group storage unit, 2501 tray configuration table (storage unit), 3301 sheet installation instruction Generation unit, 3302 copier setting information distribution start notification unit, 3303 advertisement image file storage unit, 3304 paper placement instruction transmission unit, 3305 tray priority table transmission unit, 3601 copier setting information delivery start response unit, 3602 paper placement instruction Document receiving unit, 3603 Paper installation instruction storage unit, 3604 Tray priority table receiving unit, 3605 Tray priority table (storage unit), 3606 Paper installation instruction printing unit, 3801 User authentication unit, 3802 Copy condition receiving unit, 3803 Copy condition storage unit, 3804 scan Instruction unit, 3805 scan mechanism control unit, 3806 image memory, 3807 paper feed tray determination unit, 3808 paper feed tray detection unit, 3809 print instruction unit, 3810 print mechanism control unit 5501 user adaptive evaluation formula computing unit, 6001 learning type artificial intelligence Calculation unit, 6002 learning data group storage unit for user adaptive evaluation, 6601 user suitability determination program group storage unit, 7001 priority tray determination unit, 7002 priority tray table (storage unit), 7501 priority tray table transmission unit, 7701 priority tray table reception Part, 7702 priority tray table (storage part), 8201 user appropriate conditional expression determination part, 8701 learning data group storage part for user appropriateness determination.

Claims (19)

An advertising system comprising a printing machine having a plurality of trays to be fed and an advertising control server connected to the printing machine via a network,
The advertisement control server has the following elements (1) to (5):
(1) For each user, a personal information management table for storing the personal information of the user (2) For each tray included in the printing machine, store an advertisement ID of an advertisement-attached paper instructed to be placed in the tray Paper setting table (3) For each user, the advertisement ID corresponding to the tray is acquired from the paper setting table for each tray, the personal information of the user is acquired from the personal information management table, and the advertisement is obtained using the personal information. The user adaptation value indicating the degree of adaptation of the user to the advertisement of the ID is calculated, the tray IDs are ordered in the order in which the advertisement indicating the user adaptation value with a higher degree of adaptation is prioritized, and the priority is associated with the ID of the user. A tray priority order determination unit that generates a tray priority order table for storing the ranked tray ID groups. (4) For each user, priority is given to the user ID. Server-side tray priority table storage unit for storing a tray priority table for associating the ranked tray ID groups. (5) Tray priority table transmission unit for transmitting the tray priority table to the printing machine. And (b) a tray priority table receiving unit that receives a tray priority table from the advertisement control server, and (b) a tray priority received. Tray priority order table storage unit on the printing press side that stores the order table (c) User authentication unit that identifies the user ID of the person who operates the printing press (d) Presence / absence of paper installed in the tray Tray with priority ranking associated with the user ID in the tray priority order table (e) tray priority order table A print instruction for issuing a print command by instructing the determined paper feed tray to determine the highest priority tray among the tray groups detected as having paper according to group D as the paper feed tray. Copy (g) A print mechanism control unit that controls a printing operation for feeding and printing from a paper feed tray designated by an issued print command. The advertising system according to claim 1,
The advertisement control server further includes a user adaptation evaluation program group storage unit that stores a user adaptation evaluation program that calculates a user adaptation value indicating a degree of adaptation of the user to the advertisement based on personal information for each advertisement. ,
The tray priority determination unit causes the user adaptation evaluation program corresponding to the advertisement ID to calculate the user adaptation value using the personal information. The advertising system according to claim 1,
The advertisement control server further stores, for each advertisement, an advertisement management table that stores a user adaptation evaluation formula for deriving a user adaptation value indicating a degree of adaptation of the user to the advertisement according to an evaluation condition for personal information.
A user adaptive evaluation formula computing unit that calculates a user adaptive value based on personal information and a user adaptive evaluation formula;
The tray priority order determination unit causes the user adaptation evaluation formula calculation unit to calculate the user adaptation value according to a user adaptation evaluation formula corresponding to the advertisement ID using the personal information. The advertising system according to claim 1,
The advertisement control server further performs learning-type artificial intelligence learning processing using teacher data using personal information as input data and user adaptation values indicating the degree of user adaptation to the advertisement as output data for each advertisement. A user adaptation evaluation learning data group storage unit for storing the obtained user adaptation evaluation learning data;
Inputs personal information, performs learning type artificial intelligence calculation processing using learning data for user adaptation evaluation, and has a learning type artificial intelligence calculation unit for calculating a user adaptive value,
The advertisement priority system, wherein the tray priority order determination unit causes the learning type artificial intelligence calculation unit to calculate the user adaptation value using the learning information for user adaptation evaluation corresponding to the personal information and the advertisement ID. The advertising system according to claim 1,
The paper setting table further stores, for each tray, the size of paper to be placed in the tray,
The tray priority order determination unit acquires, for each user, an advertisement ID corresponding to the tray from the paper setting table for each tray corresponding to the same paper size, and acquires personal information of the user from the personal information management table. Calculating a user adaptation value indicating the degree of adaptation of the user to the advertisement with the advertisement ID using the personal information, and ordering the IDs of the tray in order of priority for the advertisement indicating the user adaptation value with a higher degree of adaptation, A tray priority order table for storing tray ID groups prioritized in association with the user ID is generated in association with the paper size;
The server-side tray priority table storage unit stores the tray priority table in association with the paper size;
The tray priority order table storage unit on the printing press side stores a tray priority order table in association with the paper size,
The paper feed tray detection unit further detects, for each tray, the size of the paper placed in the tray,
The advertisement system characterized in that the paper feed tray determination unit specifies a tray having the same paper size as the size to be printed, and when there are a plurality of specified trays, the tray having the highest priority is determined as a paper feed tray. An advertisement control server connected to a printing press having a plurality of paper feeding trays via a network, the advertisement control server having the following elements: (1) storing personal information of each user for each user Personal information management table (2) For each tray included in the printing press, a paper setting table for storing an advertisement ID of a paper with an advertisement instructed to be placed in the tray. (3) A sheet for each tray for each user The user adaptation value indicating the degree of adaptation of the user to the advertisement of the advertisement ID using the personal information by acquiring the advertisement ID corresponding to the tray from the setting table, acquiring the personal information of the user from the personal information management table And the tray IDs are ordered in the order of priority for the advertisements indicating the user adaptation values with a higher degree of adaptation, and are associated with the user IDs. A tray priority order determination unit that generates a tray priority order table for storing the prioritized tray ID groups. (4) A tray priority order table that associates a tray ID group prioritized with the user ID for each user. Tray priority table storage unit for storing (5) A tray priority table transmission unit for transmitting a tray priority table to the printing press. A printer that has a plurality of trays to be fed and is connected to the advertisement control server via a network, and has the following elements: (b) Each user has priority over the user ID A tray priority table receiving unit that receives a tray priority table that associates the ranked advertisement ID groups from the advertisement control server. (B) A tray priority table storage unit that stores the received tray priority table. User authentication unit that identifies the user ID of the person operating the machine (d) For each tray, the user ID in the paper feed tray detection unit (e) tray priority order table that detects the presence or absence of paper installed in the tray The tray with the highest priority among the tray groups detected as having paper in accordance with the prioritized tray ID groups associated with The paper feed tray determination unit (f) determines the determined paper feed tray and issues a print command. The print command unit (g) feeds and prints from the paper tray specified by the issued print command. A printing mechanism control unit that controls the printing operation. Connect to a printer with multiple trays to feed paper via a network,
For each user, a personal information management table storing personal information of the user,
A program for causing a computer serving as an advertisement control server having a sheet setting table to store an advertisement ID of an advertisement-attached sheet instructed to be placed in the tray for each tray included in the printing machine to execute the following procedure (1) For each user, for each tray, an advertisement ID corresponding to the tray is acquired from the paper setting table, the personal information of the user is acquired from the personal information management table, and the advertisement of the advertisement ID is acquired using the personal information. The user adaptation value indicating the degree of adaptation of the user to the user is calculated, the tray IDs are ordered in the order in which the advertisement indicating the user adaptation value with a higher degree of adaptation is prioritized, and the priority is assigned in association with the ID of the user. Tray priority order determination procedure for generating a tray priority order table for storing the tray ID group (2) for each user, Tray priority table storage procedure for storing a tray priority table that associates a tray ID group that is prioritized with D (3) A tray priority that associates a tray ID group that is prioritized with the user ID for each user A tray priority table transmission procedure for transmitting a table to the printing press. An advertising system comprising a printing machine having a plurality of trays to be fed and an advertising control server connected to the printing machine via a network,
The advertisement control server has the following elements (1) to (5):
(1) For each user, a personal information management table for storing the personal information of the user (2) For each tray included in the printing machine, store an advertisement ID of an advertisement-attached paper instructed to be placed in the tray Paper setting table (3) For each user, the advertisement ID corresponding to the tray is acquired from the paper setting table for each tray, the personal information of the user is acquired from the personal information management table, and the advertisement is obtained using the personal information. A priority tray determination unit that determines whether a user is appropriate or inappropriate for an ID advertisement and generates a priority tray table that stores a tray ID corresponding to the advertisement determined to be appropriate in association with the user ID as a priority tray. (4) For each user, a server-side priority tray table description that stores a priority tray table that associates a priority tray ID with the ID of the user. Section (5) priority tray table transmission section for transmitting a priority tray table to the printing press, wherein the printing press includes the following elements (a) to (g): Priority tray table receiving unit that receives the table from the advertisement control server (b) Priority tray table storage unit on the printing press side that stores the received priority tray table (c) Specifies the user ID of the person who operates the printing press User authentication unit (d) For each tray, a paper feed tray detection unit (e) that detects the presence or absence of paper installed in the tray. When it is detected that there is paper, the tray specified by the priority tray ID is determined as the paper feed tray, and it is detected that there is no paper in the tray with the same priority tray ID. In this case, a tray other than the priority tray is determined as a paper feed tray. A paper feed tray determination unit (F) designates the determined paper feed tray and issues a print command. A printing mechanism control unit that controls a printing operation for feeding and printing from the designated paper feeding tray. The advertising system according to claim 9,
The advertisement control server further includes, for each advertisement, a user suitability determination program group storage unit that stores a user suitability determination program for determining whether the user is appropriate or inappropriate for the advertisement based on personal information.
The said priority tray determination part makes the user appropriate determination program corresponding to the said advertisement ID determine the said appropriate and unsuitable distinction using the said personal information. The advertising system according to claim 9,
The advertisement control server further stores, for each advertisement, an advertisement management table that stores a user appropriate condition formula that guides whether the user is appropriate or inappropriate for the advertisement in accordance with an evaluation condition for personal information;
A user appropriate conditional expression determination unit that determines whether the user is appropriate or inappropriate based on personal information and the user appropriate conditional expression;
The said priority tray determination part makes a user appropriate conditional expression determination part determine the said appropriate and unsuitable distinction according to the user appropriate conditional expression corresponding to the said advertisement ID using the said personal information. The advertising system according to claim 9,
The advertisement control server further includes a user obtained by a learning process of learning type artificial intelligence using teacher data having personal information as input data for each advertisement and output as data indicating whether the user is appropriate or inappropriate for the advertisement. A learning data group storage unit for storing user appropriateness determination that stores learning data for appropriateness determination;
Inputs personal information, performs learning type artificial intelligence processing using learning data for user adequacy determination, has a learning type artificial intelligence calculation unit that determines whether it is appropriate or inappropriate,
The said priority tray determination part makes the learning type | formula artificial intelligence calculating part determine the said appropriate and unsuitable distinction using the learning data for user appropriateness determination corresponding to the said personal information and the said advertisement ID, The advertising system characterized by the above-mentioned. The advertisement system according to claim 1, comprising a plurality of printing machines,
The advertisement control server is connected to the plurality of printing machines,
The advertisement control server further includes:
For each user, an authentication information table for storing the ID of the user, an authentication code used for user authentication when the user uses the printing press, and a printing press ID of the printing press used by the user in association with each other ,
Printing that identifies the user ID and the authentication code corresponding to the used printing machine ID that matches the printing machine for each printing machine, and generates an authentication information table for each printing machine that stores the user ID and the authentication code A machine-specific authentication information table generation unit;
Each printing machine has a printing machine-specific authentication information table transmission unit that transmits a printing machine-specific authentication information table of the printing machine to the printing machine,
The printing machine further includes:
A printing machine authentication information table receiving unit that receives the printing machine authentication information table from the advertisement control server;
A printing machine authentication information table storage unit for storing the received printing machine authentication information table;
The advertisement system according to claim 1, wherein the user authentication unit inputs an authentication code and specifies a user ID corresponding to the input authentication code in the authentication information table for each printing press. The advertisement system according to claim 1, comprising a plurality of printing machines,
The advertisement control server is connected to the plurality of printing machines,
The advertisement control server further includes:
For each user, the user ID, the authentication code used for user authentication when the user uses the printing press, and the installation area ID of the area including the installation location of the printing press used by the user are associated with each other. An authentication information table to be stored;
For each printing machine, the user ID and the authentication code corresponding to the installation area ID that matches the installation area ID of the area including the installation position of the printing machine are specified, and the specified user ID and authentication code are stored. A printer-specific authentication information table generating unit that generates a printer-specific authentication information table;
Each printing machine has a printing machine-specific authentication information table transmission unit that transmits a printing machine-specific authentication information table of the printing machine to the printing machine,
The printing machine further includes:
A printing machine authentication information table receiving unit that receives the printing machine authentication information table from the advertisement control server;
A printing machine authentication information table storage unit for storing the received printing machine authentication information table;
The advertisement system according to claim 1, wherein the user authentication unit inputs an authentication code and specifies a user ID corresponding to the input authentication code in the authentication information table for each printing press. The advertising system according to claim 1 or 9,
The printing machine is a copier, and
A scan instruction unit that issues a scan command according to an operation on the copier,
A scan mechanism control unit for controlling a scan operation for reading an image image of a document according to the issued scan command;
Having an image memory for storing the read image,
An advertisement system, wherein the print mechanism control unit prints an image image stored in an image memory on paper. The advertising system according to claim 1 or 9,
The advertising system according to claim 1, wherein the personal information management table is a member information management table for storing member information registered as a member of a specific association as personal information. An advertisement control server connected to a printing press having a plurality of paper feeding trays via a network, the advertisement control server having the following elements: (1) storing personal information of each user for each user Personal information management table (2) For each tray included in the printing press, a paper setting table for storing an advertisement ID of a paper with an advertisement instructed to be placed in the tray. (3) A sheet for each tray for each user The advertisement ID corresponding to the tray is acquired from the setting table, the personal information of the user is acquired from the personal information management table, and whether the user is appropriate or inappropriate for the advertisement of the advertisement ID is determined using the personal information. The priority tray table that stores the tray ID corresponding to the advertisement determined to be appropriate in association with the user ID as the priority tray is generated. Tray determination unit (4) A priority tray table storage unit that stores a priority tray table that associates a priority tray ID with a user ID for each user. (5) A priority tray table transmission unit that transmits a priority tray table to the printing press. . A printer that has a plurality of trays to be fed and is connected to the advertisement control server via a network, and has the following elements: (b) Each user has priority over the user ID A priority tray table receiving unit that receives a priority tray table that associates a tray ID from the advertisement control server. (B) A priority tray table storage unit that stores the received priority tray table. (C) A user ID of a person who operates the printing press. For each specified user authentication unit (d) tray, a paper feed tray detection unit (e) that detects the presence or absence of paper installed in the tray. (E) A priority tray ID associated with the user ID in a priority tray table. When it is detected that there is paper in the tray, the tray specified by the priority tray ID is determined as the paper feed tray, and the tray with the same priority tray ID is determined. When it is detected that there is no paper, a tray other than the priority tray is determined as a paper feed tray. A print mechanism control unit that controls a printing operation for feeding and printing from a paper feed tray designated by an issued print command. Connect to a printer with multiple trays to feed paper via a network,
For each user, a personal information management table storing personal information of the user,
A program for causing a computer serving as an advertisement control server having a sheet setting table to store an advertisement ID of an advertisement-attached sheet instructed to be placed in the tray for each tray included in the printing machine to execute the following procedure (1) For each user, for each tray, an advertisement ID corresponding to the tray is acquired from the paper setting table, the personal information of the user is acquired from the personal information management table, and the advertisement of the advertisement ID is acquired using the personal information. Priority tray determination procedure (2) for determining whether the user is appropriate or not and determining the priority tray table that stores the tray ID corresponding to the advertisement determined to be appropriate in association with the user ID as the priority tray For each user, a priority tray table storage that stores a priority tray table that associates a priority tray ID with the ID of the user. Step (3) for each user, the priority tray table transmission procedure for transmitting the priority tray table for associating a priority tray ID to the ID of the user, to the printing press.

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