JP4920167B2 - Product information providing system, product information providing method - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a merchandise information providing system and a merchandise information providing method for promoting sales of merchandise to be mounted on a vehicle.
[0002]
[Prior art]
The auto repair shop calculates the vehicle inspection period of the user's car and the expiration date of the parts, and when the vehicle inspection and inspection time approaches, it tries to secure a fixed customer or repeater by sending a DM (direct mail).
[0003]
In such an automobile repair shop, in recent years, aero parts are generally attached to a car, a car is printed, a car is coated, and a car is tuned (hereinafter referred to as dress-up). As a result, car repair shops can improve sales by dressing up in addition to vehicle inspections and inspections.
[0004]
[Patent Document 1]
JP 2002-366837 A
[0005]
[Patent Document 2]
JP 2001-283081 A
[0006]
[Patent Document 3]
JP-A-9-153027
[0007]
[Patent Document 4]
JP-A-9-153027
[0008]
[Problems to be solved by the invention]
However, unlike car inspections and inspections, it is difficult to promote the sales of dress-up products because the time cannot be calculated.
[0009]
The present invention has been made in view of such a problem, and an object of the present invention is to provide a product information providing system and a product information providing method that can promote sales of dress-up products.
[0010]
[Means for Solving the Problems]
  In order to solve the above-mentioned problem, the present invention is a product information providing system that provides a user with information related to a dress-up product of a vehicle owned by the user, the customer's customer number, name, address, date of birth, User information database in which user information including comment information is registered, and vehicle information including vehicle chassis number, model, type, vehicle name, and vehicle image of the vehicle owned by the user are registered. Vehicle information database, a product information database in which information on the dress-up product including product name, price, arrival date, keyword, type, product image of the dress-up product is registered, and product information to the user Input device operated by the product information provider to be provided, and direct mail creation processing is executed based on the operation of the input device Management apparatus, various windows and data necessary for the direct mail creation processing by the processing unitTheDisplay device for displaying, program for executing the direct mail creation process, dataTheA computer system including a storage device for storing, and executing the direct mail creation process by the processing device, the user information database, the vehicle information database, the product information database from the user information, the vehicle information, the A product information providing server that reads out information related to a dress-up product and creates a direct mail for providing product information to the user. The product information providing server is configured to execute the direct mail creating process by the input device. When requested, as a program for the processing device to execute the direct mail creation process, a procedure for reading information on the dress-up product registered in the product information database, and the dress read from the product information database up The user information database based on the information on the goodsAnd the vehicle information databaseAnd reading the user information of the user who is the target of the promotion of the dress-up product, and reading the image of the vehicle owned by the user from the vehicle information database based on the extracted user information, The procedure of reading the image of the dress-up product from the product information database, and the image of the dress-up product read from the product information database into the vehicle image owned by the user read from the vehicle information database And a procedure for creating a direct mail in which an image obtained by synthesizing the image of the dress-up product is attached to the image of the vehicle owned by the user.And the comment included in the user information database includes one or more keywords, and the product information providing server is registered in the product information database by a program in which the processing device executes the direct mail creation process. The comment included in the user information database is searched based on the keyword thus extracted, and user information including a comment including a keyword that matches the keyword registered in the product information database is extracted..
[0011]
  In order to solve the above problems, the present invention provides a product information providing method for providing a user with information related to a dress-up product of a vehicle owned by the user, the customer's customer number, name, address, date of birth. User information database in which user information including date and comment information is registered, vehicle information including vehicle number, model, type, vehicle name of the vehicle owned by the user, and vehicle image of the vehicle owned by the user Vehicle information database in which information about the dress-up product including product name, price, date of arrival, keyword, type, product image of the dress-up product is registered, and product to the user An input device operated by a product information provider that provides information, and a direct mail creation process is executed based on the operation of the input device Processing equipment, various windows and data necessary for the direct mail creation processing by the processing unitTheDisplay device for displaying, program for executing the direct mail creation process, dataTheA computer system including a storage device for storing, and executing the direct mail creation process by the processing device, the user information database, the vehicle information database, the product information database from the user information, the vehicle information, the A product information providing server that reads out information related to a dress-up product and creates a direct mail for providing product information to the user. The product information providing server is configured to execute the direct mail creating process by the input device. When requested, as a program for the processing device to execute the direct mail creation process, a procedure for reading information on the dress-up product registered in the product information database, and the dress read from the product information database up The user information database based on the information on the goodsAnd the vehicle information databaseAnd reading the user information of the user who is the target of the promotion of the dress-up product, and reading the image of the vehicle owned by the user from the vehicle information database based on the extracted user information, The procedure of reading the image of the dress-up product from the product information database, and the image of the dress-up product read from the product information database into the vehicle image owned by the user read from the vehicle information database And a procedure for creating a direct mail in which an image obtained by synthesizing the image of the dress-up product is attached to the image of the vehicle owned by the user.And the comment included in the user information database includes one or more keywords, and a procedure for reading user information of a user who is a target of promotion of the dress-up product is a keyword registered in the product information database. The user information database is searched based on the comment, and user information including a comment including a keyword that matches a keyword registered in the product information database is extracted..
[0012]
As described above, according to the present invention, a product information providing system and a product information providing method capable of promoting sales of dress-up products are obtained.
[0013]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[0014]
  First, in order to facilitate understanding of the contents of the present embodiment, an outline of processing will be described. In this embodiment, the user who visits the auto repair shop for vehicle inspection, inspection, maintenance, etc., and information on the vehicle are recorded in the computer, and when the dress-up product arrives, the information recorded earlier The user who recommends the purchase of the dress-up product received using is extracted. And the extracted image of the user's vehicleInDress up product imageOf the vehicle equipped with the dress-up product on the user's vehicle.An image is created and a DM is created using the created image.
[0015]
  in this way,Of a vehicle equipped with a dress-up product on the user's vehicle.By creating an image, the user's willingness to purchase is increased, and sales of dress-up products can be promoted.
[0016]
In this embodiment, the dress-up product refers to a product that can be applied to a vehicle, and in addition to a product applied to the exterior and interior of the vehicle, a product used for undercarriage and engine tuning. including. For example, enumeration of dress-up products related to the exterior is aero parts, coating processing, and repair of scratches. As shown, the dress-up products include services for vehicles.
[0017]
In the present embodiment, an automobile repair shop is taken as an example. However, the present invention is not limited to an automobile repair shop, and the product information providing system and method shown in the present embodiment can be applied to any shop that deals with dress-up products.
[0018]
Next, an example of a product information providing system that performs the above-described processing is shown in FIG. FIG. 1 shows a product information providing server 10, an input terminal 11, a printer 12, and a network 13 connecting them.
[0019]
The product information providing server 10 is a server that creates a user information, vehicle information, dress-up product information management and DM, which will be described later, and extracts suitable users for selling received products for sales promotion. It is. The input terminal 11 is a terminal for inputting user information and product information. The printer 12 is a printer that prints DM. The network 13 represents a network such as a LAN (Local Area Network) or the Internet.
[0020]
In FIG. 1, only one input terminal 11 is illustrated, but a plurality of input terminals may exist.
[0021]
Next, the hardware configuration of the computer system of the product information providing server 10 and the ordering terminal 11 shown in FIG. 1 will be described with reference to FIG.
[0022]
As shown in FIG. 2, the hardware configuration of the computer system includes an input device 22, a display device 23, a drive device 24, a recording medium 25, a hard disk 26, A memory device 27, an arithmetic processing device 20, and an interface device 21 are included.
[0023]
The input device 22 includes a keyboard and a mouse that are operated by a person in an automobile repair shop, and is used to input various operation signals to the computer system. The display device 23 displays various windows and data necessary for operating the computer system. The interface device 21 is an interface for connecting the computer system to a network or an interface for connecting other devices, and is composed of, for example, a NIC (Network Interface Card), a modem, a USB (Universal Serial Bus), or the like.
[0024]
A program for operating the computer system is provided by a recording medium 25 such as a CD-ROM or downloaded through a network. The recording medium 25 is set in the drive device 24, and data and programs are installed from the recording medium 25 to the hard disk 26 via the drive device 24.
[0025]
The hard disk 26 stores data and programs as well as necessary files and the like. The memory device 27 reads the program from the hard disk 26 and stores it when the computer system is activated. The arithmetic processing unit 20 executes processing in accordance with a program read and stored in the memory device 27.
[0026]
Next, a software block diagram of the product information providing server 10 will be described with reference to FIG. The product information providing server 10 includes a user information management unit 30, a vehicle information management unit 31, a product information management unit 32, a sales promotion user extraction unit 33, an image processing unit 34, a DM creation unit 35, and a communication unit 36. Have
[0027]
The user information management unit 30 acquires user information input from the input terminal 11, records it on the hard disk, and manages user information. The vehicle information management part 31 acquires the vehicle information input from the input terminal 11, records it on a hard disk, and manages vehicle information. The merchandise information management unit 32 acquires the merchandise information input from the input terminal 11, records the merchandise information on the hard disk, and manages the merchandise information. The sales promotion user extraction part 33 extracts the user who becomes the object of sales promotion. The image processing unit 34 performs processing related to images to be posted on the DM. The DM creation unit 35 creates a DM.
[0028]
The above-described user information management unit 30 corresponds to a user information acquisition unit and a user information recording unit. The vehicle information management unit 31 corresponds to vehicle information acquisition means and vehicle information recording means. The product information management unit 32 corresponds to a product information acquisition unit and a product information recording unit. The sales promotion user extracting unit 33 corresponds to a user extracting unit. The image processing unit 34 and the DM creation unit 35 correspond to provision information creation means.
[0029]
The communication unit 36 has a driver corresponding to the interface device 21 for communicating via the network such as the input terminal 11 and the printer 12, and functions corresponding to various protocols, for example, TCP / IP (Transmission Control Protocol / Internet Protocol). And processing related to communication functions in general, such as a function for supporting HTTP and a function corresponding to HTTP (Hyper Text Transfer Protocol).
[0030]
Next, each database that is referenced or updated by the software described above will be described with reference to the drawings. The database shown in FIG. 4 is a user information database. The user information database includes information on “customer number”, “name”, “address”, “date of birth”, and “comment”. “Customer number” is a number for managing users. “Name”, “address”, and “date of birth” are those of the user. “Comment” is a comment of the person in charge who is in charge of the user. This comment includes user preferences and the like.
[0031]
For example, Taro XX, customer number 10, records that his hobby is soccer. Moreover, it is recorded that Mr. Jiro △ □ of customer number 11 likes the CCS aluminum wheel.
[0032]
Next, the vehicle information database will be described with reference to FIG. The vehicle information database includes information on “customer number”, “vehicle stand number”, “model designation”, “type classification”, “vehicle name”, and “vehicle image”. The “customer number” is the customer number described with reference to FIG. 4 and is a key for linking user information and vehicle information. The “chassis number”, “model designation”, and “type classification” are information on the vehicle listed in the vehicle verification. “Car name” is the name of the vehicle. The “vehicle image” is an image of the user's vehicle. As described above, this image is used for DM creation later.
[0033]
For example, the chassis number of the user's vehicle of customer number 10 is JZX90-1234567, the model designation is 7195, the type classification is 59, and the vehicle name is Mark III.
[0034]
In FIG. 5, there is only one image of the vehicle side surface, but a plurality of images may be recorded from the front, rear, left and right.
[0035]
  Next, the product information database will be described with reference to FIG. The product information database includes information on “product name”, “price”, “arrival date”, “keyword”, “type”, and “product image”. “Product name” is the name of the product. “Price” is the price of a product. The “arrival date” is the date when the product arrives. “Keyword” is used to extract a user to be promoted from comments in the user information database.Is a word. “Type” represents the type to which the product belongs. “Product image” is an image of a product.
[0036]
For example, a product with the product name Aero Bumper (for Estama) is an Aero Bumper for Estama, the price is 40,000 yen, the arrival date is 2003/6/2, and the type is Bumper.
[0037]
The database described above is stored in, for example, the hard disk 26 (see FIG. 2) of the product information providing server 10 as described above. The reference or update of these databases will be described with reference to the flowchart described below.
[0038]
FIG. 7 is a flowchart showing the overall processing flow, which will be described together with the user interface. The flowchart shows the processing of the product information providing server 10, the user interface represents the user interface of the input terminal 11, and the user interface described below may use a web browser or a dedicated application. It may be used.
[0039]
  In step S101,The user information of the user who visited the auto repair shop is input by the operation of the human input terminal 11 of the auto repair shop, and the user information input by the merchandise information providing server 10 is recorded in the user information database.User interface at this timeUser information input screenIs shown in FIG. An input field 51, an OK button 52, and a cancel button 53 are displayed on the user information input screen shown in FIG. In the input column 51, columns of “customer number”, “name”, “address”, “birth date”, “comment”, and “image” are displayed. And it turns out that these respond | correspond to a user information database.
[0040]
  The “customer number” may be automatically assigned by the system, or may be input as shown in FIG. “Image” specifies the position of the image file.Items for which information is setIn the case of FIG. 8, “150.jpg” stored in the folder “gazou” in the C drive is designated to be an image of the customer number 150.
[0041]
  EnteredUser informationSureThe person in chargeIs displayed on the user information input screen by operating the input device 22 of the input terminal 11Press the OK button 52To do. User informationTo disable inputIn, Person in chargeIs displayed on the user information input screen by operating the input device 22 of the input terminal 11A cancel button 53 is pressed. When the OK button 52 is pressed, the input user information is transmitted to the product information providing server 10, and the user information is recorded in the user information database by the user information management unit 30 (see FIG. 3).
[0042]
  Thus, in step S101 of FIG.By operating the input device 22 of the input terminal 11 by the person in chargeIn addition to the user's name and address, etc., the user's preferenceComment information including a word indicatingEntered.
[0043]
  The process returns to step S102 in the flowchart of FIG. In step S102,Just like entering user information,The vehicle information used by the user is input. This vehicle information includes an image of the vehicle in addition to information posted in the vehicle verification. And this vehicle informationBy the product information providing server 10Recorded in the vehicle information database described above.The
[0044]
  User interface at this timeVehicle information input screen displayed asIs shown in FIG. An input field 55, an OK button 56, and a cancel button 57 are displayed on the vehicle information input screen shown in FIG. In the input column 55, columns of “customer number”, “chassis number”, “model designation”, “type classification”, “vehicle name”, and “image” are displayed. And it turns out that these respond | correspond to the vehicle information database.
[0045]
The “image” here also designates the position of the image file. In the case of FIG. 9, “150car.jpg” stored in the folder “car_gazou” in the C drive is customer number 150. The image of the user's vehicle is specified.
[0046]
  EnteredVehicle informationNewsIn case of confirmation, the person in chargeOperates the input device 22 of the input terminal 11 to display the vehicle information input screen.Press the OK button 56To do. Also,To disable inputIn, Person in chargeOperates the input device 22 of the input terminal 11 to display the vehicle information input screen.A cancel button 57 is pressed. Press the OK button 56IsIfInput terminal 11The input vehicle information is transmitted to the product information providing server 10,Product information providing server 10Vehicle information is recorded in the vehicle information database by the vehicle information management unit 31 (see FIG. 3).
[0047]
  This completes the input of information related to the user. In this way, when user information and vehicle information are registered in advance and a dress-up product is received, the product information is displayed in step S103 of FIG.By operating the input device 22 of the input terminal 11 by the person in chargeEntered. This product information is information recorded in the product information database described above. User interface at this timeProduct information input screenIs shown in FIG. On the product information input screen shown in FIG. 10, an input field 60, an OK button 61, and a cancel button 62 are displayed. In the input column 60, columns of “product name”, “price”, “arrival date”, “keyword”, “type”, and “image” are displayed. And it turns out that these respond | correspond to the vehicle information database. The “image” here also designates the position of the image file. Although the folder name and file name for designating the image are shown in FIG. 10, the folder name uses the arrival date, and the file name is JAN (Japanease).
(Article Number) code is used.
[0048]
  EnteredProduct informationNewsIn case of confirmation, the person in chargeOperates the input device 22 of the input terminal 11 to display the vehicle information input screen.Press the OK button 61To do. Product informationWhen disabling input,The person in charge operates the input device 22 of the input terminal 11 to display the vehicle information input screen.A cancel button 62 is pressed. When the OK button 61 is pressed, the input product information is transmitted to the product information providing server 10, and the product information is recorded in the product information database by the product information management unit 32 (see FIG. 3).
[0049]
  In order to promote the sales of the products received in this way, in step S104 of FIG. 7, the sales promotion user extracting unit 33 (see FIG. 3) is targeted for the sales promotion based on the user information, the vehicle information, and the keywords of the product information. UserCustomer number isExtracted. Such a character string search algorithm for extracting relevant information from a keyword is a well-known technique as seen in Internet search engines. In this case, the process searches for a matching character from the user information and the vehicle information using the keyword of the product information, and when a matching character is found, extracts a customer number having the found character string.
[0050]
The user interface at this time is shown in FIG. In the extraction execution screen shown in FIG. 11, an input field 64, an extraction execution button 65, and a cancel button 66 are displayed. In the input column 64, columns of “arrival date”, “target age”, and “vehicle name” are displayed. These input fields are used to input extraction conditions.
[0051]
Among these, the “arrival date” is an input field for defining the range of the arrival date by date. “Target age” is an input field for determining extraction conditions by age. “Vehicle name” is an input field for determining extraction conditions by vehicle name.
[0052]
In FIG. 11, the above three points are listed as conditions. In addition, each database has further information such as the name of the car manufacturer, the name of the dress-up product, the type of dress-up product, and the gender of the user. Various extraction conditions are possible. In addition, in this extraction process, it is possible to extract a product that is popular with a vehicle and recommend it to a user who uses the vehicle.
[0053]
Such extraction processing may be performed using statistical information acquired using a known aggregation tool. Known aggregation tools are introduced, for example, at http://www.tsubasa-tool.com/. The aggregation tool stores useful information for extraction, for example, white is the main body color in Japan but red is sold in Kansai.
[0054]
When executing the extraction by inputting the extraction conditions as described above, the person in charge presses the extraction execution button 65, and when invalidating the input, presses the cancel button 66. When the person in charge presses the extraction execution button 65, the input extraction condition is transmitted to the product information providing server 10, and the sales promotion user extraction unit 33 executes the extraction process.
[0055]
When the product information providing server 10 executes the extraction process in step S104 in FIG. 7, the extraction result screen shown in FIG. 12 is displayed on the input terminal 11. On this screen, a DM check field 70, an extracted customer number 71, items of product information 72, a DM creation button 73, and a cancel button 74 are displayed.
[0056]
The DM check column 70 indicates the result of the person in charge determining whether or not to create a DM for the extracted customer number. When creating a DM, “Re” is checked, and when not creating, a check is not performed.
[0057]
The extracted customer number 71 is a customer number extracted by the extraction process. Thereby, a user is extracted. The product information 72 is information for indicating what product is extracted for the customer number.
[0058]
The person in charge finishes the check in the DM check column 70, presses the DM creation button 73 when creating a DM, and presses the cancel button 74 when canceling.
[0059]
In step S105 of FIG. 7, which is the next process, a process of combining an image of a product with the extracted vehicle image is performed. By this process, an image of the user's vehicle on which the dress-up product is mounted is created.
[0060]
When the person in charge depresses the DM creation button 73 on the extraction result screen, the product information providing server 10 creates the DM for the checked customer number. The image processing unit 34 (see FIG. 3) is shown in FIG. A DM image creation screen is displayed on the input terminal 11. The DM image creation screen shown in FIG. 13 is a screen for creating an image to be attached to the DM, and shows a screen when a design print is combined with a vehicle.
[0061]
Therefore, the user's vehicle 80, design print 81, cursor 82, OK button 83, and cancel button 84 are displayed on the screen shown in FIG. The user's vehicle 80 is an image obtained from the vehicle information database. The design print 81 is an image obtained from the product information database. The cursor 82 is used to correct the design print to an appropriate position.
[0062]
In addition, although it is the position of the image of the product in the image of the vehicle, the product information providing server 10 can synthesize the image of the product at the correct position by marking the image of the vehicle in advance. For example, in the case of an aluminum wheel, the merchandise information providing server 10 may combine the axle of the vehicle image and the center of the aluminum wheel by marking the position of the axle. In this case, when the “type” of the product information database is used, the product information providing server 10 can recognize an approximate position.
[0063]
In the case of FIG. 13, since the design print is slightly shifted, the position is corrected by the person in charge. An image when correction is performed is shown in FIG. It can be seen that the person in charge has corrected it to the correct position. When the images are combined in this way and the OK button 83 is pressed, the image used in DM is fixed. The cancel button 84 is a button that is pressed when canceling as before.
[0064]
  When the person in charge operates the input device 22 of the input terminal 11, the DM image creation screen shown in FIG.When the OK button 83 is pressed,Product information providing server 10DM creation unit 35 (see FIG. 3)IsDM text editing processing is performed.The DM creating unit 35 of the product information providing server 10 displays a DM editing screen as shown in FIG. 15 on the display device 23 of the input terminal 11 in the DM text editing process.FIG.DM editing screen shown inA text box 90, an OK button 91, and a cancel button 92 are displayed.
[0065]
  Text box 90 isThe person in charge operates the input device 22 of the input terminal 11,This is a box for editing the text. As shown in the figure, a template may be prepared in advance, and the person in charge may make corrections as appropriate.
[0066]
  The editing is finished and the person in chargeBy operating the input device 22 of the input terminal 11,When the OK button 91 is pressed,Published in DMThe text is finalized.With the above,To DMPublishedThe image and text are confirmed.Product information providing server 10The DM creation unit 35 reads the image created in this way and the textSynthesizeDM in step S106 of FIG.TheCreateYouThe
[0067]
As shown in FIG. 16, the merchandise information providing server 10 creates a DM including the text 95 edited earlier and an image 96.
[0068]
As another example of this DM, an image when service is provided as shown in FIG. 17 will be described. In the DM shown in FIG. 17, an image 97 representing a vehicle before coating and an image 98 representing a vehicle after coating are shown. The images 97 to 98 can be created by increasing the color brightness using image software.
[0069]
The created DM is printed by the printer 12 and sent to the customer. The delivery to the customer is not limited to mail but may be electronic mail. In addition, the DM to the customer of the customer may add a service ticket or enclose other guidance.
[0070]
The process described above will be described with reference to the sequence diagram of FIG. The input terminal 11 transmits the user information acquired by the input of the person in charge to the product information providing server 10, and the product information providing server 10 records the user information. In step S202, the input terminal 11 transmits the vehicle information acquired by the person in charge to the product information providing server 10, and the product information providing server 10 records the vehicle information. In step S203, the input terminal 11 transmits the product information acquired by the input of the person in charge to the product information providing server 10, and the product information providing server 10 records the product information.
[0071]
In step S <b> 204, the input terminal 11 transmits a user extraction request to the product information providing server 10. The merchandise information providing server 10 extracts the user and notifies the input terminal 11 of the result in step S205.
[0072]
In step S206, the input terminal 11 creates an image and a text. Then, the product information providing server 10 creates a DM.
[0073]
The DM created in this way is sent to the user as mail or electronic mail. By sending DM, it is possible to increase the repeater rate.
[0074]
【The invention's effect】
As described above, according to the present invention, a product information providing system and a product information providing method that can promote sales of dress-up products are obtained.
[Brief description of the drawings]
FIG. 1 is a diagram showing a product information providing system according to an embodiment.
FIG. 2 is a hardware configuration diagram of a computer system.
FIG. 3 is a software block diagram of a product information providing server.
FIG. 4 is a diagram showing a user information database.
FIG. 5 is a diagram showing a vehicle information database.
FIG. 6 is a diagram showing a product information database.
FIG. 7 is a flowchart showing processing of a product information providing server.
FIG. 8 is a diagram showing a user information input screen.
FIG. 9 is a diagram showing a vehicle information input screen.
FIG. 10 is a diagram showing a product information input screen.
FIG. 11 is a diagram showing an extraction execution screen.
FIG. 12 is a diagram showing an extraction result screen.
FIG. 13 is a diagram showing a DM image creation screen.
FIG. 14 is a diagram illustrating a DM image creation screen.
FIG. 15 is a diagram showing an editing screen.
FIG. 16 is a diagram showing a created DM.
FIG. 17 is a diagram showing a created DM.
FIG. 18 is a sequence diagram showing processing of the product information providing system.
[Explanation of symbols]
10. Product information providing server
11 ... Input terminal
12 ... Printer
13 ... Network
20 ... arithmetic processing unit
21 ... Interface device
22 ... Input device
23 ... Display device
24 ... Drive device
25. Recording medium
26: Hard disk
27 ... Memory device
30: User information management unit
31 ... Vehicle information management part
32 ... Product Information Management Department
33 ... Promotion user extraction part
34. Image processing unit
35 ... DM creation part
36 ... Communication Department
51, 55, 60, 64 ... input fields
52, 56, 61, 83, 91 ... OK button
53, 57, 62, 66, 74, 84, 92 ... Cancel button
65 ... Extraction execution button
70 ... DM check column
71 ... Extraction customer number
72 ... Product information
73 ... DM creation button
80 ... Vehicle
81 ... Design print
82 ... Cursor
90 ... Text box
95 ... Text
96, 97, 98 ... Images

Claims (4)

A product information providing system that provides a user with information related to a dress-up product of a vehicle owned by the user,
A user information database in which user information including the customer's customer number, name, address, date of birth, comment information is registered;
A vehicle information database in which vehicle information including a vehicle chassis number, a model, a type, a vehicle name, and a vehicle image of the vehicle owned by the user is registered;
A product information database in which information on the dress-up product is registered, including the product name, price, arrival date, keyword, type, product image of the dress-up product;
An input device operated by a product information provider that provides product information to the user, a processing device that executes a direct mail creation process based on an operation of the input device, and various types necessary for the direct mail creation processing by the processing device a display device for displaying windows and data, a program for executing the direct mail creation processing, is composed of a computer system including a storage device for storing data, by performing the direct mail creation processing by the processing device, the user information A product information providing server that reads out information related to the user information, the vehicle information, and the dress-up product from the database, the vehicle information database, and the product information database, and creates a direct mail for providing the product information to the user; Including
The product information providing server, when the execution of the direct mail creation process is requested by the input device, the processing device as a program for executing the direct mail creation process,
A procedure for reading information about the dress-up product registered in the product information database;
A procedure of searching the user information database and the vehicle information database based on information about the dress-up product read from the product information database, and reading user information of a user who is a promotion target of the dress-up product; ,
A procedure for reading out an image of a vehicle owned by the user from the vehicle information database based on the extracted user information, and reading out an image of the dress-up product from the product information database;
Creating an image obtained by combining the image of the vehicle owned by the user read from the vehicle information database with the image of the dress-up product read from the product information database;
Creating a direct mail attached with an image obtained by combining the image of the dress-up product with the image of the vehicle owned by the user ;
The comment included in the user information database includes one or more keywords,
The product information providing server searches for the comment included in the user information database based on a keyword registered in the product information database by a program in which the processing device executes the direct mail creation process, and the product information A product information providing system for extracting user information including a comment including a keyword that matches a keyword registered in a database . The product information providing server uses the program for the processing device to execute the direct mail creation process, and the dressing product for the image of the vehicle owned by the user based on the operation of the input device by the product information provider. commodity information providing system according to claim 1, wherein the correction of the position of the image is possible. A product information providing method for providing a user with information on a dress-up product of a vehicle owned by the user,
A user information database in which user information including the customer's customer number, name, address, date of birth, comment information is registered;
A vehicle information database in which vehicle information including a vehicle chassis number, a model, a type, a vehicle name, and a vehicle image of the vehicle owned by the user is registered;
A product information database in which information on the dress-up product is registered, including the product name, price, arrival date, keyword, type, product image of the dress-up product;
An input device operated by a product information provider that provides product information to the user, a processing device that executes a direct mail creation process based on an operation of the input device, and various types necessary for the direct mail creation processing by the processing device a display device for displaying windows and data, a program for executing the direct mail creation processing, is composed of a computer system including a storage device for storing data, by performing the direct mail creation processing by the processing device, the user information A product information providing server that reads out information related to the user information, the vehicle information, and the dress-up product from the database, the vehicle information database, and the product information database, and creates a direct mail for providing the product information to the user; Including
The product information providing server, when the execution of the direct mail creation process is requested by the input device, the processing device as a program for executing the direct mail creation process,
A procedure for reading information about the dress-up product registered in the product information database;
A procedure of searching the user information database and the vehicle information database based on information about the dress-up product read from the product information database, and reading user information of a user who is a promotion target of the dress-up product; ,
A procedure for reading out an image of a vehicle owned by the user from the vehicle information database based on the extracted user information, and reading out an image of the dress-up product from the product information database;
Creating an image obtained by combining the image of the vehicle owned by the user read from the vehicle information database with the image of the dress-up product read from the product information database;
Creating a direct mail attached with an image obtained by combining the image of the dress-up product with the image of the vehicle owned by the user ;
The comment included in the user information database includes one or more keywords,
The procedure of reading out user information of a user who is a promotion target of the dress-up product is to search for the comment included in the user information database based on a keyword registered in the product information database and register the user information in the product information database. Product information providing method for extracting user information including a comment including a keyword that matches a keyword that has been made . The procedure of creating an image in which the image of the dress-up product is combined with the image of the vehicle owned by the user is based on the operation of the input device by the product information provider. 4. The product information providing method according to claim 3 , further comprising a procedure for correcting the position of the image.

Images